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Marketing AdvertisingTop 10 Best In Game Advertising Services of 2026
Top 10 in game advertising services ranked for buyers, with tradeoffs and provider notes across Pubfinity, Mintegral, Unity Ads, and others.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Pubfinity is the best fit for studios that want standardized in-game placement setup and measurable delivery across titles, whereas Mintegral is a strong alternative when you need repeatable SDK integration and controlled campaign operations across multiple mobile games.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Pubfinity
Placement-level configuration tied to the SDK event pipeline, enabling repeatable reporting for in-session delivery.
Built for fits when studios need standardized placement configuration and measurable delivery across titles..
Mintegral
Editor pickPlacement-aware SDK delivery with event-driven measurement hooks tied to campaign operations.
Built for fits when mobile game teams need repeatable SDK integration and controlled campaign operations across multiple titles..
Unity Ads
Editor pickPlacement configuration through Unity SDK tooling ties ad units to in-game UI and gameplay entry points.
Built for fits when a mobile studio uses Unity and needs reliable rewarded and interstitial placements with engine-aligned integration..
Related reading
Comparison Table
Pubfinity
specialistMobile in-game advertising platform offering rewarded and interstitial ad formats for casual games.
Placement-level configuration tied to the SDK event pipeline, enabling repeatable reporting for in-session delivery.
Pubfinity is positioned to connect game studios and ad buyers around a consistent placement setup and event pipeline. The workflow centers on configuring placements, mapping creatives to those placements, and collecting impression and viewability related signals for reporting. Integration depth tends to matter most where games need deterministic placement behavior, controlled frequency logic, and repeatable QA across builds.
A key tradeoff is that feature coverage and event granularity depend on how a studio implements the Pubfinity SDK and what signals the game can emit reliably. Pubfinity fits teams that already have ad mediation patterns or want to standardize ad decisioning and reporting across multiple game titles.
- +Developer integration support for consistent placement behavior across builds
- +Campaign trafficking workflows that map creatives to in-game placements
- +Event reporting for impression and engagement measurement pipelines
- +Operational controls for campaign state changes and traffic adjustments
- –Event granularity depends on studio instrumentation quality in the SDK
- –Advanced governance requires disciplined internal processes across roles
- –Placement design decisions can add iteration cycles during launch prep
- –Custom creative requirements may increase coordination overhead
Publisher ops teams
Manage creatives across live placements
Faster campaign iteration
Game studio engineering
Integrate in-session ad placements
Predictable in-session rendering
Show 2 more scenarios
Ad campaign buyers
Measure engagement and delivery quality
Improved targeting decisions
Reporting connects in-game placement events to campaign performance for optimization workstreams.
QA and release managers
Validate ad behavior per build
Fewer launch regressions
Placement configuration and event pipeline consistency support repeatable validation during releases.
Best for: Fits when studios need standardized placement configuration and measurable delivery across titles.
More related reading
Mintegral
enterprise_vendorAI-driven mobile advertising platform offering playable and rewarded in-game ad formats.
Placement-aware SDK delivery with event-driven measurement hooks tied to campaign operations.
Mintegral fits teams that need in-game ad delivery with operational control from a central console plus technical integration through SDKs and mediation-friendly components. The delivery model supports common gameplay placements and runs through publisher-side SDKs so ad calls align with session timing and placement inventory signals. Reporting and campaign operations support day-to-day iteration by connecting delivery outcomes to in-game performance metrics for troubleshooting and optimization.
A key tradeoff is that deeper control depends on how the publisher structures its SDK integration and event instrumentation, since measurement accuracy varies with implementation quality. Mintegral works best when a publisher has multiple mobile titles or an agency manages many game clients and needs consistent campaign governance across shipments. Teams aiming for fast experimentation benefit most when their development process can map placement identifiers and events into the ad platform configuration quickly.
- +SDK integration designed for placement-level delivery in mobile gameplay
- +Campaign operations and performance reporting support ongoing optimization
- +Automation-friendly campaign setup across multiple publisher deployments
- +API integration options support programmatic trafficking and reporting
- –Strong measurement outcomes require disciplined event instrumentation mapping
- –Governance depth depends on how publisher teams segment placements and users
- –Advanced orchestration needs engineering time to align SDK and events
Mobile game publisher teams
Roll out new interstitial placements
Higher usable impressions
Ad operations managers
Automate creative trafficking updates
Faster iteration cycles
Show 1 more scenario
Agencies managing game portfolios
Standardize optimization across titles
More consistent outcomes
Consistent governance and reporting help compare performance across multiple game clients.
Best for: Fits when mobile game teams need repeatable SDK integration and controlled campaign operations across multiple titles.
Unity Ads
enterprise_vendorUnity Technologies operates an in-game ad network integrated into the Unity engine ecosystem.
Placement configuration through Unity SDK tooling ties ad units to in-game UI and gameplay entry points.
Unity Ads is built for in-game placements where ad experiences run inside the app runtime and where creative needs to meet game UX constraints. Integration is typically oriented around Unity SDK usage patterns, with configuration that maps ad placements to gameplay contexts like session entry points and post-milestone moments. Reporting emphasizes delivery and outcome metrics tied to the player flow, which fits teams managing event-driven funnels in mobile games.
A key tradeoff is that advanced automation and governance controls for large studio orgs can be less extensive than what dedicated ad servers and programmatic wrappers provide. Unity Ads fits best when the game team already standardizes on Unity tooling and can align placement mapping and event tracking with the game’s release cadence.
- +Unity SDK integration aligns placement setup with engine release workflows
- +Rewarded video formats support post-action monetization loops
- +Placement-level reporting maps delivery to player session phases
- +Event-driven optimization helps reduce guesswork in funnel tuning
- –Studio governance can be lighter than full ad-server RBAC models
- –Some advanced programmatic trading workflows require extra mediation
- –Live ops iteration may depend on placement mapping discipline
Mobile game production teams
Ship rewarded offers after milestones
Higher completion intent
Growth and UA analysts
Optimize ad-driven conversion funnels
Improved ad-to-event rates
Show 2 more scenarios
Unity-focused engineering leads
Standardize ad integration across titles
Lower integration churn
Engine-aligned SDK patterns help keep placement integration consistent between games and teams.
Live ops managers
A/B test interstitial entry points
Better session retention
Multiple interstitial positions enable controlled experiments on pacing and user interruption tolerance.
Best for: Fits when a mobile studio uses Unity and needs reliable rewarded and interstitial placements with engine-aligned integration.
Anzu
specialistIn-game advertising platform serving blended ads across mobile, PC, and console games.
Placement activation via a game-to-ad-server integration workflow that turns in-session events into trackable delivery decisions.
Anzu is an in-game advertising service focused on integrating campaign delivery into live game environments.
It is built around ad placement workflows that cover both static and dynamic insertion points, with reporting designed for impression-level evaluation.
Delivery is typically mediated through ad server integration rather than a generic web ad tag.
Teams use Anzu to manage creatives and targeting rules across test and production environments with clear operational handoffs.
- +Game ad server integration that supports native placement execution
- +Operational support for creative and targeting changes across environments
- +Impression-level tracking coverage designed for game delivery pipelines
- +Extensibility through integration-focused API endpoints for activation flows
- –Requires engineering effort to align placement events to the required spec
- –Governance controls like RBAC and audit logs are not as granular as enterprise ad stacks
- –Advanced reporting needs careful mapping from in-game identifiers to campaign IDs
- –Publish-time performance tuning can be required for high-frequency placements
Best for: Fits when studios need managed implementation plus ad-server driven placement control.
Frameplay
specialistIn-game advertising platform delivering immersive ad placements within gameplay environments.
SDK-driven ad request and impression timing integration that matches in-game placement execution.
Frameplay manages in-game advertising delivery for mobile game inventory by serving creatives into runtime placements and coordinating campaign logic for each session. It focuses on integration depth through game-engine SDK hooks and an ad decision flow that connects ad requests, targeting signals, and impression reporting.
Frameplay also supports operational controls for managing creatives and campaigns across environments to reduce release risk during live deployment. Its value shows up most when teams need tighter runtime control than generic ad mediation alone.
- +Runtime placement integration via SDK hooks for session-level ad decisions
- +Campaign and creative lifecycle support aligned to live deployment workflows
- +Impression reporting designed around in-game delivery context and timing
- +Environment separation for testing ads without disturbing production traffic
- –Requires meaningful engineering work to align SDK events with game placement logic
- –Governance tooling depth may lag organizations that expect full enterprise RBAC
- –Ad format coverage depends on specific game-engine integration paths
- –Reporting granularity can require additional instrumentation in complex custom placement stacks
Best for: Fits when ad delivery must be tightly synchronized with in-game session logic.
Gadsme
specialistIn-game advertising platform focused on display and video ads embedded in mobile and PC game worlds.
Game-specific ad placement implementation support that maps buyer creative rules into in-game delivery configuration.
Gadsme is an in-game advertising service focused on bringing brands into live game environments with placements tied to in-app inventory. Its core work centers on ad integration, impression delivery, and campaign operations for mobile game advertising teams.
The service typically pairs SDK or in-game hooks with reporting on ad performance signals so buyers can manage campaigns across titles. Delivery is most effective when inventory targeting rules and creative requirements are documented early for each game.
- +In-game placements managed end-to-end across mobile titles and campaigns
- +Operational handling of ad integration tasks for game studio and publisher workflows
- +Reporting focused on campaign delivery and impression outcomes
- +Creative and placement requirements translated into integration specifications
- –Limited public detail on automation depth beyond campaign execution
- –Integration timelines can extend when game-specific placement rules change
- –Governance controls like RBAC and audit logs are not clearly documented
- –APIs and sandbox support are not positioned as a first-line buyer feature
Best for: Fits when mobile publishers need managed ad integration and campaign operations across specific game placements.
AdInMo
specialistNew Zealand-based in-game advertising platform providing reward-based and contextual in-game ad formats.
Session-aware placement tracking inside the game client for impression measurement tied to player runtime.
AdInMo focuses on in-game ad serving with a publisher-facing integration approach that targets mobile game placements and live campaign delivery. Its core value comes from engine and SDK integration patterns that support multiple ad formats used inside games.
The operational story centers on configuration controls for placements and campaign routing plus reporting for impression delivery and campaign performance. The differentiation vs broader ad networks is the emphasis on in-game placement instrumentation that is meant to map to real player sessions.
- +In-game placement instrumentation designed around session context
- +Integration workflow supports multiple ad placement types
- +Campaign configuration aligns to in-game routing needs
- +Reporting reflects delivery outcomes that matter for mobile games
- –SDK integration effort is higher than mediation-only deployments
- –Limited insight into creative-to-gameplay causality beyond delivery metrics
- –Governance controls can feel thin for complex multi-team publishing
- –Automation coverage depends on integration maturity per game title
Best for: Fits when mobile game publishers need controlled in-game placement delivery and measurable impression reporting.
Verve
specialistPrivacy-first mobile advertising platform offering in-game ad formats for mobile publishers.
API-centric campaign provisioning and placement configuration workflows for operational automation across live inventory
Verve delivers in-game ad serving and campaign tooling for publishers that need reliable delivery across mobile and game sessions. Its core capability centers on integration options that connect ads to game inventory and report outcomes per campaign and placement.
Verve also supports operational controls for buyers and publishers, including configuration workflows that reduce manual handoffs between ad operations and live gameplay. Automation and extensibility are driven through API-oriented provisioning patterns rather than only console-based setup.
- +Integration workflow supports live placement setup tied to campaign operations
- +Campaign reporting is organized for placement-level troubleshooting
- +API-oriented provisioning fits automated ad operations pipelines
- +Governance controls cover common publisher and buyer operating needs
- –Requires disciplined setup to keep placements, targeting, and reporting aligned
- –Advanced automation depends on engineering time for stable implementation
- –Less ideal for teams needing turnkey creative formats without technical hooks
- –Some governance changes take longer when approvals sit inside operations
Best for: Fits when publisher or buyer teams need API-driven campaign ops tied to game placements.
AppLovin
enterprise_vendorMobile marketing platform providing in-game ad monetization through MAX mediation and AppDiscovery.
AppLovin Max mediation routing pairs demand selection with SDK-level optimization signals for live in-game placements.
AppLovin delivers mobile in-game advertising through its ad network and mediation layer, with tooling for rewarded and interstitial formats. Its core strength is orchestration across multiple demand sources for app developers, including campaign-level delivery controls and measurement hooks.
AppLovin also supports SDK-based integration for ad serving, impression tracking, and optimization workflows that connect ad performance to in-game user journeys. Governance features are geared toward publisher operators managing integrations and live updates across released apps.
- +Ad mediation orchestration reduces manual demand source management.
- +SDK integration supports rewarded and interstitial placements with consistent instrumentation.
- +Frequent optimization signals help maintain delivery across live inventory.
- +Reporting granularity supports creative and placement-level performance review.
- –Deep tuning requires developer effort to set up placement mapping.
- –Advanced controls can be limited compared with ad server and DSP suites.
- –Migration between demand strategies can create short-term performance swings.
- –Viewability measurement coverage is uneven across placements and formats.
Best for: Fits when mobile game publishers need mediation orchestration and fast iteration on rewarded and interstitial inventory.
Playwire
specialistGaming-focused ad monetization network offering in-game and around-game ad inventory.
Publisher-side placement integration and trafficking support that adapts to game-specific ad surfaces and pacing needs.
Playwire is an in-game advertising service provider focused on integrating game inventory with ad delivery and measurement workflows. It supports ad server style delivery paths for in-game placements and reporting loops tied to campaign flighting.
It also provides operational support for publisher-side placement implementation and trafficking so teams can run campaigns without building every piece themselves. Where stronger engineering governance is needed, Playwire’s differentiator is the hands-on integration and optimization workflow around game-specific placement needs.
- +Integration support targets game placement workflows beyond generic ad serving
- +Campaign trafficking assistance reduces time spent mapping placements
- +Measurement alignment supports practical reporting for live in-game runs
- +Operational handling fits teams that need partner-driven implementation
- –Limited visibility into automation surfaces compared with API-first competitors
- –Engine-specific placement work can still require publisher engineering bandwidth
- –Governance controls may be less granular than enterprise ad stack needs
- –Sandbox and configuration tooling can be thinner than internal engineering teams expect
Best for: Fits when publisher teams need partner-run implementation and trafficking for live in-game placements.
Conclusion
After evaluating 10 marketing advertising, Pubfinity stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right in game advertising
In-game advertising delivers ad experiences inside gameplay surfaces, from rewarded video to interstitial formats and sponsored native placements. This guide covers Pubfinity, Mintegral, Unity Ads, Anzu, Frameplay, and additional options including Verve, AppLovin, Playwire, AdInMo, and Gadsme.
The differentiator across these providers is the integration depth between game event handling and ad delivery decisions. Pubfinity and Mintegral anchor placement-level configuration to SDK event pipelines, while Anzu and Frameplay focus on game-to-ad-server or SDK timing alignment.
In-game advertising buyer’s guide for placement configuration, SDK event integration, and delivery measurement
In-game advertising coordinates creative and targeting rules with in-session delivery triggers, using either SDK instrumentation or placement execution hooks. A studio typically maps in-game placements to trackable delivery signals and then connects campaign operations to those placement-level events so reporting matches real gameplay moments.
Pubfinity and Mintegral are built around placement-aware SDK delivery with event-driven measurement hooks tied to campaign operations. Anzu also emphasizes a game ad server integration workflow that turns in-session events into trackable delivery decisions, while Unity Ads uses Unity SDK tooling to bind ad unit placement configuration to engine-aligned UI and gameplay entry points.
In-game advertising integration and governance criteria
In-game advertising buyers should grade providers on how placements are configured against real delivery triggers, because reporting only matches gameplay when the integration pipeline uses consistent event timing. Providers that bind placement behavior to SDK hooks or a game-to-ad-server workflow reduce creative mismatch and simplify campaign troubleshooting across builds.
Placement-aware SDK event pipeline
Pubfinity ties placement-level configuration to the SDK event pipeline so in-session delivery can be reported in repeatable terms. Mintegral uses an event-driven measurement hook design that maps campaign operations to placement-level delivery on mobile gameplay.
Game ad server integration workflow for in-session decisions
Anzu uses a game-to-ad-server integration workflow that turns in-session events into trackable delivery decisions. Frameplay focuses on SDK-driven ad request and impression timing integration that aligns impression timing with in-game placement execution.
Engine-aligned placement configuration for Unity builds
Unity Ads uses Unity SDK tooling to bind ad unit placement configuration to in-game UI and gameplay entry points. This approach is designed to keep rewarded video and interstitial placement setup aligned with Unity release workflows.
API-centric campaign provisioning and placement automation
Verve emphasizes API-centric campaign provisioning and placement configuration workflows so placement setup stays tied to live campaign operations. Pubfinity also supports developer integration support that keeps placement behavior consistent across builds.
Mediation routing and SDK optimization signals
AppLovin Max pairs demand selection with SDK-level optimization signals to support live in-game placements for rewarded and interstitial inventory. Its mediation orchestration is intended to reduce manual demand source management while still supporting live placement iteration.
Publisher-side placement trafficking and pacing support
Playwire provides publisher-side placement integration and trafficking support that adapts to game-specific ad surfaces and pacing needs. This approach pairs placement mapping assistance with ongoing trafficking help to reduce time spent translating game surfaces into delivery rules.
Choose the right implementation model for placement control and measurement
The decision starts with how placement execution decisions are produced, because providers differ between placement configuration via SDK hooks and placement activation via game-to-ad-server workflows. Buyers should then validate where automation sits in the workflow, since API-driven provisioning changes governance expectations and reduces manual placement mismatch risk.
Pick the integration philosophy: placement-aware SDK vs game-to-ad-server
If placement execution and measurement must follow SDK events in a repeatable way, Pubfinity and Mintegral align placement behavior to SDK event handling and campaign operations. If delivery decisions must be produced through a game-to-ad-server workflow, Anzu and Frameplay fit teams that want in-session events to drive trackable delivery choices.
Match the engine workflow and deployment cadence
If the studio ships on Unity and needs placement setup to track Unity release workflows, Unity Ads uses Unity SDK tooling to connect ad unit placement configuration to UI and gameplay entry points. If the studio needs runtime synchronization between session logic and placement execution, Frameplay’s SDK hooks focus on matching impression timing to in-game session logic.
Stress-test automation surface and operational control depth
If operational automation is a priority and placement setup must be provisioned through API-driven workflows, Verve is built around API-centric campaign provisioning tied to placement-level troubleshooting. If the team relies more on creative-to-placement mapping and trafficking workflows, Pubfinity and Playwire center placement-level configuration and campaign trafficking assistance.
Validate measurement dependency on instrumentation discipline
For teams that can enforce consistent SDK instrumentation mapping, Mintegral’s event-driven measurement hooks support ongoing optimization tied to campaign operations. For teams with variable instrumentation coverage, Pubfinity’s placement reporting depends on studio instrumentation quality in the SDK pipeline.
Confirm governance expectations against RBAC and audit needs
If governance must support enterprise-grade controls, Anzu notes that RBAC and audit logs are not as granular as ad-server stacks. If governance discipline is already part of the studio’s internal roles and processes, Pubfinity’s advanced governance still requires disciplined internal workflow design.
Decide whether mediation orchestration replaces ad server control
If the publisher wants demand selection and live iteration with SDK optimization signals, AppLovin Max uses mediation routing to reduce manual demand source management for rewarded and interstitial placements. If the publisher wants partner-run implementation and trafficking while still adapting to game pacing, Playwire supports publisher-side placement integration and trafficking help.
Who benefits from these in-game advertising services
Studios and publishers benefit when placement configuration and measurement are wired into the same delivery pipeline that runs during gameplay. Teams also differ on whether they can invest engineering time for alignment or instead need managed workflows that still deliver placement-level troubleshooting.
Mobile studios standardizing placements across multiple titles
Mintegral and Pubfinity both emphasize placement-aware SDK delivery with event-driven measurement tied to campaign operations so studios can keep placement behavior consistent across builds.
Studios with tight session logic that must synchronize ad requests to gameplay
Frameplay’s SDK-driven ad request and impression timing integration is designed to match in-game session logic to impression timing. AdInMo also focuses on session-aware placement tracking inside the game client for impression measurement tied to player runtime.
Publishers that require game-to-ad-server control for placement decisions
Anzu’s game ad server integration workflow turns in-session events into trackable delivery decisions and supports native placement execution. This model fits teams that want delivery decisions governed through an ad-server driven workflow rather than only SDK-level behavior.
Unity-focused mobile studios that need engine-aligned placement setup
Unity Ads is positioned for Unity studios because its Unity SDK tooling ties ad unit placement configuration to in-game UI and gameplay entry points. This alignment supports rewarded and interstitial placement setup that follows engine release workflows.
Publishers seeking partner-run implementation and trafficking to reduce mapping time
Playwire provides publisher-side placement integration and trafficking assistance that adapts to game-specific ad surfaces and pacing needs. This approach is designed for publishers that expect implementation work to be partner-executed rather than purely internal.
Common failure modes in in-game advertising implementations
Misalignment between placement configuration and in-session event reporting causes creative mismatch and makes campaign delivery metrics unreliable. Other failure modes come from underestimating integration work needed to align SDK events, placement execution timing, and campaign operations across environments.
Treating event measurement as generic instead of placement-accurate
Mintegral and Pubfinity both depend on how well studio instrumentation maps to placement-level measurement outcomes. Without disciplined event instrumentation mapping, placement-level reporting can diverge from real delivery triggers.
Assuming governance controls match full ad-server role models
Anzu explicitly flags that governance controls like RBAC and audit logs are not as granular as enterprise ad stacks. Unity Ads also notes lighter governance versus full ad-server RBAC models, which can break internal approval workflows.
Overestimating automation when SDK alignment still requires engineering work
Verve’s API-centric campaign provisioning still depends on keeping placements, targeting, and reporting aligned, which requires stable implementation discipline. Frameplay’s runtime placement integration through SDK hooks requires meaningful engineering work to align SDK events with in-game placement logic.
Picking mediation orchestration without validating placement tuning effort
AppLovin Max reduces manual demand source management through mediation orchestration, but deep tuning still requires developer effort to set up placement mapping. Advanced controls can also be limited compared with ad server and DSP suites.
Under-scoping placement mapping changes when game surfaces evolve
Gadsme flags that integration timelines can extend when game-specific placement rules change. Playwire can reduce mapping effort through trafficking assistance, but engine-specific placement work can still require publisher engineering bandwidth.
How We Selected and Ranked These Providers
We evaluated Pubfinity, Mintegral, Unity Ads, Anzu, Frameplay, Gadsme, AdInMo, Verve, AppLovin, and Playwire using features weight to reflect placement execution alignment and campaign operations coverage. We used ease and value weight to reflect how much engineering work is needed for SDK event alignment and ongoing live deployment workflows.
We used features weight again to score operational integration depth like SDK hook behavior, game-to-ad-server event workflows, and API-driven campaign provisioning. Pubfinity separated itself by tying placement-level configuration to the SDK event pipeline so in-session delivery reporting stays repeatable and campaign trafficking workflows map creatives to in-game placements.
Frequently Asked Questions About in game advertising
How do SDK and API integration paths differ between Pubfinity and Verve?
Which providers support event-driven measurement hooks tied to campaign operations?
When an ad decision must be synchronized with a specific gameplay moment, which service fits best?
What breaks if campaign state and targeting inputs are not governed during deployment in Mintegral or Pubfinity?
Where does AppLovin fall short if a publisher needs fine-grained game-specific placement pacing?
How do Anzu and Playwire handle ad-server style delivery paths for in-game placements?
Which provider is better for a Unity project that needs engine-aligned rewarded and interstitial placement wiring?
How is placement instrumentation tied to player runtime handled in AdInMo versus AdInMo-style generic reporting?
What tradeoff exists when choosing Frameplay over a provider that supports more mediation orchestration like AppLovin?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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