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Top 10 Best Cloud Calling Services of 2026

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Telecommunications

Top 10 Best Cloud Calling Services of 2026

Top cloud calling service roundup comparing providers like Nextiva, Bandwidth, and Vonage, with notes for business phone systems.

20 min readUpdated Editorially scoped research
How we ranked these tools
01Editorial Scope

Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.

02Source Research

AI search agents find sources, extract figures with provenance, and aggregate written reviews. They also transcribe video reviews and podcasts.

Read our full methodology →

Framework: Features 40% · Ease 30% · Value 30%

Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy

Cloud calling providers run IP voice from the network edge to the handset using provisioning, numbering, routing logic, and admin controls tied to RBAC and audit logs. This comparison helps analysts and technical operators weigh integration and automation depth, API extensibility for call flows and data models, and operational fit across UCaaS and programmable voice deployments for teams.

Nextiva is the best overall pick for sales and support teams that need centrally managed cloud calling because its CRM-linked call workflows keep customer context attached to every call task, while Bandwidth fits enterprise IT that wants engineerable SIP calling with managed PSTN interconnection and workflow-friendly control.

Editor’s top 3 picks

Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.

Editor pick
1

Nextiva

CRM-linked call handling workflows that keep customer context attached to calling tasks.

Best for: Fits when sales and support teams need centrally managed cloud calling with consistent routing and reporting.

2

Bandwidth

Editor pick

Managed PSTN interconnection designed for SIP trunk deployment with workflow integration for regulated communications operations.

Best for: Fits when enterprise IT needs engineerable cloud calling tied to SIP and controlled workflows.

3

Vonage

Editor pick

Communications APIs for embedding voice and messaging workflows into applications.

Best for: Fits when distributed teams and developers need calling plus programmable voice and messaging workflows.

Comparison Table

1
NextivaBest overall
enterprise_vendor
9.1/10
Overall
2
enterprise_vendor
8.7/10
Overall
3
enterprise_vendor
8.6/10
Overall
4
enterprise_vendor
8.4/10
Overall
5
enterprise_vendor
8.3/10
Overall
6
enterprise_vendor
7.7/10
Overall
7
enterprise_vendor
7.4/10
Overall
8
enterprise_vendor
7.3/10
Overall
9
enterprise_vendor
6.8/10
Overall
10
enterprise_vendor
6.6/10
Overall
#1

Nextiva

enterprise_vendor

Cloud VoIP phone service and unified communications provider.

9.1/10
Overall
Features9.1/10
Ease of Use9.1/10
Value9.1/10
Standout feature

CRM-linked call handling workflows that keep customer context attached to calling tasks.

Nextiva is a strong fit for organizations that need consistent calling configuration across offices because user and extension provisioning flows through a central administrative workflow. Call handling capabilities support common business needs like auto attendant, call queues, and group routing for distributing inbound calls to sales reps or support agents. Recording and voicemail options support after-call work such as message review and follow-up without relying on separate voicemail systems.

A tradeoff shows up for teams that require deep custom integrations beyond CRM linking and standard automation. The service fits best when the desired workflows map to admin configuration, call routing rules, and reporting rather than bespoke telephony logic. For a practical situation, a small or mid-sized business can move extensions and attendants into the cloud managed PBX and standardize permissions and routing across departments.

Pros
  • +Central admin provisioning for extensions, calling rules, and user permissions
  • +Call routing tools for attendants, queues, and group-based inbound distribution
  • +Call recording and voicemail handling support after-call follow-up
  • +Reporting provides call detail visibility for supervisors and ops reviews
Cons
  • –Advanced custom integration work can require technical effort beyond basic CRM linkage
  • –Governance depends on disciplined role and permission setup across departments
  • –Some niche routing workflows may take iterative configuration to match edge cases
  • –Integration and automation depth can be constrained for non-CRM business systems
Use scenarios
  • Sales and support teams

    Route customer calls with shared controls

    More consistent call handling

  • Small and mid-sized IT teams

    Replace an on-prem phone system

    Centralized cloud-based telephony

Show 2 more scenarios
  • Multi-office administrators

    Standardize calling across locations

    More consistent configurations

    IT can provision users, extensions, permissions, and calling rules through one admin workflow.

  • Office operators

    Centralize voicemail and missed calls

    Faster access to messages

    Messages from missed calls can be centralized and delivered so teams respond without checking multiple mailboxes.

Best for: Fits when sales and support teams need centrally managed cloud calling with consistent routing and reporting.

#2

Bandwidth

enterprise_vendor

CPaaS provider powering cloud calling through voice APIs.

8.7/10
Overall
Features8.7/10
Ease of Use8.7/10
Value8.7/10
Standout feature

Managed PSTN interconnection designed for SIP trunk deployment with workflow integration for regulated communications operations.

Bandwidth fits organizations that want phone services to sit cleanly next to existing voice and application systems instead of forcing a single calling workflow. Managed PSTN connectivity supports SIP trunk deployment, which helps IT and VoIP teams connect production endpoints to public telephone networks for call handling. The service also supports two-way customer texting patterns via messaging sessions that map inbound replies into application logic for assisted or automated responses.

A tradeoff appears when call operations require deep hosted-UI telephony features without integration work, since the service emphasis stays closer to connectivity and programmable control than end-user feature sprawl. The most natural usage situation is a regulated or enterprise communications environment where emergency-aware workflows and compliance-minded operational controls must connect to voice and messaging systems.

Pros
  • +Managed PSTN connectivity supports production-grade SIP trunk deployment
  • +Programmable integration supports routing voice and application workflows
  • +Two-way customer texting helps route inbound replies into business logic
  • +Calling operations can align with regulated communication control needs
Cons
  • –Feature use can require more configuration discipline than UI-first PBX tools
  • –Deep hosted calling UX depends on how internal processes map to capabilities
  • –Operations teams may need engineering involvement for best results
  • –Complex routing goals can increase setup effort for call behavior
Use scenarios
  • Regulated communications teams

    Emergency and compliance-aware voice workflows

    Controlled communications operations

  • VoIP and enterprise IT

    SIP trunk deployment for existing endpoints

    Managed PSTN interconnection

Show 2 more scenarios
  • Communications engineering teams

    SMPP gateway operations routing

    High-volume gateway integration

    Messaging infrastructure can connect through SMPP sessions with routing and delivery receipt handling.

  • Customer service operations

    Two-way texting tied to voice flows

    Interactive customer conversations

    Inbound replies can be routed to application logic for automated or assisted responses alongside calling.

Best for: Fits when enterprise IT needs engineerable cloud calling tied to SIP and controlled workflows.

#3

Vonage

enterprise_vendor

Offers cloud communications APIs and unified communications services.

8.6/10
Overall
Features8.6/10
Ease of Use8.6/10
Value8.6/10
Standout feature

Communications APIs for embedding voice and messaging workflows into applications.

Vonage fits teams that need more than user-to-user calling because it supports communications APIs for building voice and messaging experiences. Distributed teams can place and receive calls across locations and devices when business calling is configured for desk, desktop, and mobile users. Administrators get central control for business number setup, extensions, voicemail, and forwarding so call handling is owned by IT rather than handled ad hoc by individuals. Developers also get a clear direction for outbound messaging and workflow-driven notifications when delivery events must be acted on by connected systems.

A key tradeoff appears when organizations want deep PBX-style governance without investing in configuration discipline, because call handling behavior still depends on how routing and forwarding rules are designed. A strong usage situation is integrating customer status updates into an application while also keeping business calling operational for office and remote staff. Another strong situation is running a centralized phone workflow where number ownership and call forwarding stay consistent across devices.

Pros
  • +Communications APIs support custom voice and outbound messaging workflows
  • +Central administration covers numbers, extensions, voicemail, and forwarding
  • +Works for distributed calling across desk, desktop, and mobile users
  • +Message delivery events can trigger actions in connected systems
Cons
  • –Call routing behavior depends on careful configuration and rule design
  • –Developer-focused workflows can feel heavier than simple hosted calling
Use scenarios
  • IT and telecom administrators

    Centralize numbers, extensions, and call handling

    Clear ownership of call handling

  • Developers and product teams

    Build application-specific voice and messaging

    Communications inside product workflows

Show 2 more scenarios
  • Product and operations teams

    Automate customer SMS updates

    Reliable customer notification delivery

    Applications send transactional customer messages and handle delivery status events in connected systems.

  • Distributed business operations

    Provide shared calling across locations

    Consistent calling across devices

    Employees use business calling across offices and remote locations on desk, desktop, and mobile devices.

Best for: Fits when distributed teams and developers need calling plus programmable voice and messaging workflows.

#4

Dialpad

enterprise_vendor

AI-powered cloud communications platform for voice, video, and messaging.

8.4/10
Overall
Features8.4/10
Ease of Use8.4/10
Value8.4/10
Standout feature

Searchable call transcripts and recordings that tie call context to downstream review and follow-up workflows.

Dialpad pairs cloud calling with detailed call intelligence, including conversation recording and searchable transcripts, aimed at sales, support, and operations workflows. Dialpad also supports team calling use cases with consistent call documentation for follow-up and audit review, rather than treating calls as transient events.

Pros
  • +Searchable transcripts reduce time spent locating key call moments
  • +Conversation context supports consistent outbound follow-up documentation
  • +Call recording and analytics support quality reviews and coaching
  • +API and integrations support automation around call outcomes
Cons
  • –Advanced routing and governance require careful setup discipline
  • –Some reporting workflows depend on how teams tag and organize calls
Use scenarios
  • sales development representatives

    Outbound outreach with documented context

    More consistent outreach

  • customer support leaders

    QA review with transcripts and recordings

    More efficient quality reviews

Show 2 more scenarios
  • operations and compliance teams

    Audit search for escalations

    Quicker evidence retrieval

    Operations teams search conversation evidence to document agent interactions and escalation history.

  • department meeting owners

    Shared identity for conference calls

    Faster meeting follow-up

    Teams host coordinated meetings under a shared communications identity with accessible meeting records.

Best for: Fits when teams need cloud calling with strong call intelligence for follow-up, QA, and audit review.

#5

Twilio Voice

enterprise_vendor

Programmable voice API for building cloud calling applications.

8.3/10
Overall
Features8.3/10
Ease of Use8.3/10
Value8.3/10
Standout feature

TwiML plus webhook event streams let applications make live routing and disposition decisions per call.

Twilio Voice runs programmable cloud calling over PSTN connectivity, with phone-number targeting, call flows, and event-driven control. Teams configure inbound and outbound call behavior through TwiML and API-driven webhooks that receive call status and route decisions.

Pros
  • +Programmable inbound and outbound call flows with TwiML and webhooks
  • +Event callbacks support external routing and disposition capture
  • +Global number enablement for E.164 targeting and inbound reach
  • +Call recording options integrate cleanly with downstream systems
Cons
  • –Call-flow complexity grows quickly for multi-step decision trees
  • –Queue and routing patterns require careful configuration and testing
  • –Observability depends on wiring call detail records into monitoring
  • –Advanced governance needs disciplined API key and environment management
Use scenarios
  • Outbound phone campaign teams

    Rule-driven outbound calling applications

    Calls follow app-defined routing

  • Collections engineering teams

    Automated collections call flows

    Dispositions sync to collections

Show 2 more scenarios
  • Customer support automation teams

    Self-service IVR navigation

    Callers complete tasks without agents

    Teams create keypad or speech menus that guide callers through common request paths without agents.

  • Software teams for reception

    Custom virtual receptionist routing

    Inbound calls reach correct destination

    Teams route inbound callers using caller context to queues, transfers, or voicemail destinations.

Best for: Fits when teams need programmable PSTN calling with API event control for IVR, routing, and outbound workflows.

#6

Microsoft Teams Phone

enterprise_vendor

Cloud calling capabilities within Microsoft Teams.

7.7/10
Overall
Features7.7/10
Ease of Use7.7/10
Value7.7/10
Standout feature

Teams Phone policy-based call handling ties voice behavior to Teams user and device configuration.

Microsoft Teams Phone fits organizations standardizing voice inside the Teams workspace and managing users through Microsoft 365 identities. Teams Phone pairs calling features with call routing and device experiences that align to Teams administration rather than a separate phone console.

Pros
  • +Teams-first calling experience keeps users in a single workflow
  • +Identity-driven administration aligns provisioning to Microsoft 365 practices
  • +SIP trunking supports scalable PSTN connectivity for multiple sites
Cons
  • –Advanced IVR and queue design is less complete than UCaaS specialists
  • –Complex routing needs require careful configuration across Teams policies
  • –Feature coverage varies by endpoint type and license assignment
Use scenarios
  • IT admin teams

    Centralize voice provisioning

    Fewer manual moves

  • Sales and customer teams

    Call from Teams workspace

    Faster call placement

Show 2 more scenarios
  • Multi-site operations

    Standardize PSTN connectivity

    Consistent user experience

    Teams Phone uses SIP-based connectivity to keep dialing behavior consistent across locations.

  • Unified communications leaders

    Align voice with M365 governance

    Tighter governance

    Voice configuration and change control fit into existing Microsoft 365 administration processes.

Best for: Fits when Microsoft 365 teams want phone calling managed with Teams identities and centralized governance.

#7

RingCentral MVP

enterprise_vendor

Cloud-based unified communications platform providing voice, video, and messaging for businesses.

7.4/10
Overall
Features7.4/10
Ease of Use7.4/10
Value7.4/10
Standout feature

Queue-based inbound routing with IVR and overflow logic that keeps calls flowing during peak demand.

RingCentral MVP pairs cloud calling with a broader communications suite, so voice, messaging, and team workflows are managed from one admin surface. Core capabilities include inbound call routing with IVR menus and queues, plus overflow forwarding when agents are busy or unavailable.

Pros
  • +Inbound IVR and call queues handle routing across busy periods
  • +Call recording supports support reviews and operational follow-up
  • +Conversation groups keep internal coordination and shared context together
  • +Extensible APIs support provisioning and automation of call workflows
Cons
  • –Complex routing setups require careful queue and overflow configuration discipline
  • –Feature breadth can slow admin navigation for small voice-only deployments
Use scenarios
  • Customer service and reception teams

    Inbound calls reach the right queue

    Callers reach the right team

  • Service desk operations teams

    Manage demand peaks with queues

    Calls handled more consistently

Show 2 more scenarios
  • Support and service operations teams

    Record calls for dispute follow-up

    Teams revisit interactions later

    Teams retain call recordings for support reviews and operational follow-up when escalations occur.

  • Internal operations teams

    Threaded group coordination with context

    Day-to-day coordination stays in one place

    Teams use group conversations and threads with shared files for routine internal coordination.

Best for: Fits when contact centers need queue routing, call recording, and automation-friendly admin controls.

#8

GoTo

enterprise_vendor

Cloud communication and IT management software company.

7.3/10
Overall
Features7.3/10
Ease of Use7.3/10
Value7.3/10
Standout feature

Administer users for calling and meetings through a shared workflow for consistent rollout and control.

GoTo delivers cloud calling that combines business telephony and meeting experiences under one administration flow. It supports core inbound call handling with auto attendant and call queue features for routing callers to teams or individuals.

Pros
  • +Shared admin workflow for calling and meeting user setup
  • +Auto attendant and call queues for structured inbound routing
  • +Screen sharing and meetings support remote troubleshooting
  • +Works well for help desks and managed service delivery
Cons
  • –Advanced routing customization may require deeper configuration discipline
  • –Call handling setup can feel less granular than specialist UC stacks
Use scenarios
  • Communications administrators

    Standardize calling and meeting setups

    More consistent user configuration

  • IT help desks

    Guide troubleshooting with shared visuals

    Faster issue resolution

Show 2 more scenarios
  • Managed service providers

    Deliver remote IT services with calling

    Coordinated client support

    MSPs coordinate support and client management workflows while using remote communication for help delivery.

  • Customer support operations

    Route calls with queues and attendants

    More organized inbound handling

    Phone administrators configure auto attendant and call queues to send callers to the right team or user.

Best for: Fits when teams need inbound routing plus meeting-based support workflows.

#9

Crexendo

enterprise_vendor

Cloud communications provider offering UCaaS and CPaaS solutions.

6.8/10
Overall
Features6.8/10
Ease of Use6.8/10
Value6.8/10
Standout feature

Number provisioning and routing management for multi-location dial plans within a single admin workflow.

Crexendo delivers cloud calling through hosted PBX with DID management, routing options, and call handling such as auto attendant and call queues. Teams use its system for SIP trunking style connectivity, multi-site dialing patterns, and call logging through call detail records tied to extension activity.

Pros
  • +Hosted PBX feature set includes routing, queues, and auto attendant
  • +DID number management supports multi-location deployments
  • +Call detail records provide audit-ready call history for operations review
  • +SIP-based connectivity supports interop with existing telephony gear
Cons
  • –Admin setup requires disciplined dial plan and routing governance
  • –Complex hunt group and skills workflows take time to model cleanly
  • –Reporting depth for contact center metrics is narrower than dedicated CC platforms
  • –CRM and workflow integration options are less direct than unified UC suites
Use scenarios
  • Operations managers

    Consolidate site dialing and reporting

    Faster incident traceability

  • IT administrators

    Connect voice traffic via SIP

    Reduced migration friction

Show 2 more scenarios
  • Customer support leads

    Run queue-based call handling

    Improved call distribution

    Configures call queues and routing so inbound volume reaches the right group and number presence.

  • Sales ops teams

    Standardize extension dialing patterns

    Cleaner reporting for reps

    Maintains consistent dialing rules across teams while tracking call detail records for follow-up workflows.

Best for: Fits when mid-market teams need managed hosted PBX with multi-number routing and basic call-center workflows.

#10

Net2Phone

enterprise_vendor

Cloud phone system and unified communications provider.

6.6/10
Overall
Features6.6/10
Ease of Use6.5/10
Value6.7/10
Standout feature

CRM-centered calling workflows that capture agent call activity and dispositions alongside customer interactions.

Net2Phone targets teams that need managed cloud calling with office-grade dialing and centralized administration. It supports business voice across desk phones, desktop clients, and mobile softphones, and it can connect remote staff into the same calling experience.

Pros
  • +Managed PBX replacement reduces on-prem telephony operations
  • +Centralized call routing and voicemail for multi-location dialing
  • +Softphone support covers remote work without changing number identity
  • +CRM-centered calling aligns call actions with customer records
Cons
  • –Integrations and automation depth depend on the specific CRM workflow
  • –Advanced call distribution setup needs careful governance across departments
  • –Telephony analytics depth may not match UI-level reporting needs
  • –Feature coverage for niche contact-center routing varies by deployment
Use scenarios
  • IT teams modernizing PBX

    Replace on-prem extensions and voicemail

    Centrally managed phone environment

  • Sales and service teams

    Call directly from contact records

    Cleaner customer interaction records

Show 2 more scenarios
  • Distributed multi-office orgs

    Unify desk and mobile calling

    Common calling experience everywhere

    Provide the same business phone experience through desk phones, desktop apps, and mobile softphones.

  • International operations managers

    Support multi-country number coverage

    More consistent calling globally

    Deliver consistent business calling across countries with localized local-number presence for teams.

Best for: Fits when mid-market teams need managed cloud calling with centralized routing and remote access.

Conclusion

After evaluating 10 cloud calling, Nextiva stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.

Our Top Pick
Nextiva

Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.

Frequently Asked Questions About Cloud Calling

How do cloud calling services connect to existing phones and SIP endpoints?
Bandwidth and Nextiva support SIP trunking style connections that tie inbound and outbound calling to engineerable SIP-based connectivity. Twilio Voice and Vonage take a different shape by routing calls through API-controlled flows rather than focusing on a traditional PBX handoff to desk phones.
Which providers handle call event automation through APIs and webhooks?
RingCentral MVP exposes automation-friendly APIs that support provisioning, routing behavior, and contact center workflows tied to queue handling. Twilio Voice uses TwiML and webhook event streams so external systems can receive call status events and drive IVR and routing decisions in near real time.
How do Teams in regulated environments control access to calling administration?
GoTo concentrates calling and meetings configuration in a shared admin workflow that reduces the need to split governance across separate consoles. Microsoft Teams Phone aligns voice behavior with Microsoft 365 administration practices so RBAC-like controls can map to the same identity surface used for Teams.
When does single sign-on matter for cloud calling, and which services fit that pattern?
Dialpad and RingCentral MVP both support enterprise identity integration so teams can manage who can access call logs, recordings, and administrative controls under a unified sign-in. Microsoft Teams Phone inherits voice administration expectations from Microsoft 365 identity management, which simplifies access control across the workspace.
How should data migration work when moving from an on-prem PBX to a hosted PBX?
Crexendo focuses on DID management and number provisioning, so migrations typically center on porting and routing configuration before switching extensions to the hosted environment. Net2Phone and Nextiva both support centralized call handling tied to reporting and voicemail behavior, which makes extension mapping and call flow recreation the main migration steps.
What breaks if an organization cannot replicate its existing call routing logic?
RingCentral MVP depends on queue routing, IVR, and overflow logic, so missing call-handling rules can change who receives calls during peak demand. Microsoft Teams Phone may require additional tooling for advanced contact-center style flows, so complex hunt group or skills routing may not map cleanly to Teams-native controls.
Which services provide searchable transcripts and call documentation for follow-up and QA?
Dialpad includes conversation recording and searchable transcripts that support review workflows across sales, support, and operations teams. RingCentral MVP provides call recording for dispute review and follow-up, which supports QA processes even when transcript search is not the primary workflow.
How do call analytics and reporting differ across cloud calling platforms?
Nextiva provides reporting that covers call detail and call performance so supervisors can review activity without exporting raw logs. Dialpad emphasizes call intelligence through transcripts and recording search, while RingCentral MVP centers reporting around queue and routing outcomes tied to contact center operations.
Where does emergency calling handling fall short during rollout planning?
Net2Phone and Nextiva support PSTN connectivity through managed telephony delivery, but rollout planning still needs correct device and number identity mapping to avoid misrouting behavior. GoTo also centralizes calling setup for inbound routing, so teams must validate that the same identity and user assignment approach used in admin matches the real user locations.

Tools reviewed

Primary sources checked during evaluation.

Referenced in the comparison table and product reviews above.

How to Choose the Right Cloud Calling

We find the real differences in cloud calling show up in how calls get directed and managed by policy. The biggest separation is usually provisioning automation and how much audit logging and RBAC you can enforce for day-to-day changes.

Call routing rules and transfer control

Why it matters

Call routing rules and transfer control decide where every call goes when users, hours, or departments change. In practice, this determines whether the service matches your workflow without manual work.

How to check

Ask for a demo where you set routing for two departments and one time-based rule, then change it mid-day. Trigger blind and attended transfers and confirm the destination behavior stays consistent with your policy.

Provisioning automation for users and devices

Why it matters

Provisioning automation reduces mistakes when you add users, move extensions, or reassign phones. It also shortens the gap between a change request and a working calling setup.

How to check

Request a workflow that creates a new user and assigns calling features in under an hour. Check whether configuration can be applied via API or bulk import, and verify what happens when you update a setting later.

API and automation surface coverage

Why it matters

API and automation surface coverage matters because most teams want to connect calling changes to existing processes. If only a few actions are exposed, you end up doing manual admin anyway.

How to check

Ask which objects you can create and update through API, such as users, call handling behavior, and device assignments. Look for a documented sandbox and try a sample request to list users or change a routing rule.

RBAC roles and audit log completeness

Why it matters

RBAC roles and audit log completeness keep calling configuration changes accountable. This is the difference between “someone changed it” and a clear trail of who changed what and when.

How to check

On the demo, set at least two admin roles with different permissions, then attempt a restricted change. Pull an audit log entry for a configuration change and confirm it includes actor, timestamp, and what changed.

Identity handling for dialing and reassignment

Why it matters

Identity handling for dialing and reassignment affects how stable your users’ calling experience is during moves or reorganizations. If identities are fragile, changes can break workflows.

How to check

Ask how the system handles reassigning identities when a user leaves and another takes over. In the demo, perform a reassignment and verify call routing and device associations update correctly.

Red flags

  • Audit logs don’t show who changed call behavior
  • Provisioning changes require manual steps for every user
  • API access is limited to viewing settings only

Fit by situation

  • If you add departments often and need repeatable setup, prioritize provisioning automation for users and devices.
  • If your admin team has mixed responsibilities, prioritize RBAC roles and audit log completeness.
  • If you want calling behavior tied to your internal workflows, prioritize API and automation surface coverage.
Commissioned Research

Funding and competing interests

This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.

They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.

Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →

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