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Sales EnablementTop 10 Best Advertising Sales Services of 2026
Editorial roundup of advertising sales services, comparing options like Accenture, Dentsu Creative, and Straight North to match team needs and tradeoffs.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
Search agents gather the source set and the review record, including transcriptions of video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
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Accenture is the best pick for global advertisers and publishers modernizing ad sales operations because it couples end-to-end KPI governance across CRM and analytics with transformation of CRM and sales processes, whereas Dentsu Creative is a strong alternative for teams needing integrated campaign-to-sales enablement assets.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Accenture
End-to-end advertising sales measurement and KPI governance across CRM and analytics
Best for: Global advertisers and publishers needing managed ad sales operations modernization
Dentsu Creative
Editor pickIntegrated campaign-to-sales enablement support across creative, strategy, and partner-facing assets
Best for: Global advertisers needing integrated creative and sales enablement support
Straight North
Editor pickConversion-focused landing page optimization tied directly to paid search and PPC performance
Best for: B2B and mid-market teams needing managed ad execution plus conversion optimization
Comparison Table
Accenture
enterprise_vendorEnterprise consulting that implements sales transformation programs for advertising organizations, including commercial process, enablement, and performance management design.
End-to-end advertising sales measurement and KPI governance across CRM and analytics
Accenture stands out for combining enterprise advertising operations with large-scale data, media, and technology delivery. The firm supports advertising sales organizations with CRM enablement, campaign measurement frameworks, and audience data strategy.
It also brings change-management and sales effectiveness programs that align account coverage, lead workflows, and reporting. Engagements commonly span governance for advertising KPIs and operational tooling used by publishers and advertisers.
- +Strong enterprise CRM and sales-operations transformation for ad sales teams
- +Deep measurement design across attribution, dashboards, and KPI governance
- +Experience scaling data pipelines for audience segmentation and targeting
- –Implementation scope can feel heavy for teams needing quick sales enablement
- –Operational success depends on data maturity and stakeholder alignment
- –Integration complexity can slow onboarding for fragmented ad tech stacks
Enterprise advertising sales operations
Modernize publisher and partner portal
Coordinated access and approvals
Enterprise integration teams
Standardize partner connectivity workflows
More consistent integrations
Show 2 more scenarios
Chief information security teams
Sequence security operating model changes
Clear security operating model
Defines cyber strategy, governance, security architecture, and transformation roadmaps for sales data protection.
Enterprise marketing procurement
Control multi-market media buying
More controlled media buying
Orchestrates media planning, vendor governance, execution, and post-buy analysis across markets and channels.
Best for: Global advertisers and publishers needing managed ad sales operations modernization
Dentsu Creative
agencyProvides sales enablement support for advertising and media teams through integrated campaign strategy, go-to-market planning, and performance creative enablement across regional markets.
Integrated campaign-to-sales enablement support across creative, strategy, and partner-facing assets
Dentsu Creative stands out for combining integrated creative production with media and data-driven advertising sales support across global markets. Core capabilities include campaign ideation, creative and content development, and sales enablement materials that help brands win and convert demand.
The delivery model emphasizes cross-functional collaboration between creative teams, strategy staff, and account partners. This makes the provider well-suited to advertisers that need both persuasive creative and structured sales workflows tied to measurable outcomes.
- +Strong integrated campaign creation tied to advertising sales objectives
- +Cross-functional teams support creative, strategy, and sales enablement materials
- +Global delivery footprint supports consistent execution across markets
- –Engagement coordination can feel complex across multiple internal stakeholders
- –Sales-focused deliverables may require tighter input from client teams
- –Workflow tailoring can be slower for highly specialized deal processes
Brand marketing teams
Turn creative concepts into sales assets
Higher win-rate messaging
Account teams at agencies
Coordinate campaigns with sales workflows
Tighter sales-to-campaign alignment
Show 1 more scenario
Global advertisers
Run consistent creative across markets
More consistent market delivery
Uses cross-functional planning to keep creative, content, and sales enablement aligned across regions.
Best for: Global advertisers needing integrated creative and sales enablement support
Straight North
agencyDigital performance marketing agency that delivers sales enablement assets for advertising teams including lead qualification frameworks and reporting that supports sales cycles.
Conversion-focused landing page optimization tied directly to paid search and PPC performance
Straight North distinguishes itself with a performance marketing approach that pairs advertising execution with sales-focused lead and pipeline outcomes. The agency supports PPC management, paid search and paid social strategy, landing page optimization, and conversion-rate improvement tied to measurable revenue goals.
Engagement typically centers on campaign structure, audience targeting, and ongoing creative and keyword adjustments backed by analytics reporting. For advertising sales services, the combination of demand generation and conversion optimization helps connect ad spend to qualified leads.
- +Tight alignment between paid search execution and lead quality goals
- +Strong optimization loops using conversion and performance analytics
- +Clear campaign structures across keywords, ads, and landing pages
- +Responsive support for campaign changes and ongoing refinements
- –Requires timely stakeholder input for offers, messaging, and conversion tracking
- –Advanced reporting depth can overwhelm teams without analytics operations
- –Complex lead-gen programs may need internal coordination to scale fast
B2B sales development teams
Run paid search for high-intent leads
More qualified leads
Marketing ops teams
Connect channel changes to qualified leads
More actionable reporting
Show 2 more scenarios
Growth marketing teams
Launch conversion-focused lead-generation pages
Improved conversion rate
Plans and implements responsive acquisition pages with measurement requirements for campaign attribution.
SEO and demand teams
Recover after search visibility declines
Prioritized recovery actions
Diagnoses technical, backlink, and on-page issues and coordinates remediation with monitoring after ranking drops.
Best for: B2B and mid-market teams needing managed ad execution plus conversion optimization
WPP Open
enterprise_vendorSupports advertising sales enablement through consulting-led commercialization programs that build sales collateral, proposal playbooks, and partner-ready GTM toolkits.
Managed cross-publisher programmatic campaign activation with optimization and reporting support
WPP Open stands out as WPP’s programmatic and connected-advertising offering built on access to major publishers and ad tech partners. It supports campaign planning workflows across display, video, and cross-channel buys with reporting designed for sales and optimization cycles.
- +Strong cross-publisher access for programmatic advertising campaigns
- +Operational campaign execution supports ongoing optimization workflows
- +Reporting output aligns with advertiser and agency sales processes
- +Enterprise-ready process fit for complex multi-channel deployments
- –More consultative onboarding can slow turnaround for small teams
- –Integration and workflow setup can require experienced internal stakeholders
- –Less suited for purely self-serve buying without dedicated support
Media teams
Manage cross-channel campaign trafficking
Coordinated delivery and reporting
Global marketing teams
Localize campaigns across international markets
More consistent market execution
Show 2 more scenarios
Marketing analytics leaders
Define measurement governance for optimization
More traceable performance
Establishes reporting structures, measurement practices, and optimization cycles for media and campaign performance decisions.
Brand and production teams
Create AI-assisted campaign video assets
Reviewable production-ready assets
Develops and refines generative campaign videos with structured briefs, reviews, and production handoff.
Best for: Agencies and enterprise advertisers running managed, multi-channel programmatic buys
RevPath
specialistAdvertising sales enablement firm that supports ad publishers and networks with sales process design, training programs, and revenue performance reporting.
Performance reporting that turns sales pipeline activity into optimization insights
RevPath stands out for connecting advertising sales operations with actionable referral and performance reporting workflows. The service supports end-to-end ad sales enablement, including prospecting support, campaign qualification, and revenue-focused pipeline management. RevPath also emphasizes measurable outcomes through tracking and reporting that help sales teams optimize outreach and conversion paths.
- +Strong ad sales enablement tied to measurable performance signals.
- +Helps structure lead pipelines with qualification and follow-up discipline.
- +Sales reporting supports optimization of outreach and conversion flow.
- +Process-driven engagement fits teams scaling revenue operations.
- –Implementation may require clear internal data and workflow ownership.
- –Best results depend on consistent sales participation and feedback loops.
- –Pure ad creative and media buying execution are outside core focus.
Ad sales managers
Qualify ad campaigns for pipeline growth
Cleaner pipeline qualification
Sales development teams
Improve prospect targeting with referrals
Better prospect alignment
Show 1 more scenario
Revenue operations teams
Optimize outreach using performance reporting
Higher conversion efficiency
Provides tracking and reporting that helps teams adjust outreach and conversion paths using measurable signals.
Best for: Revenue teams needing managed ad sales operations and performance reporting
Nielsen Advertising Effectiveness
enterprise_vendorEnables advertising sales with measurement, audience insights, and commercial proof assets that help sales teams quantify outcomes and differentiate pitches.
Campaign effectiveness measurement using Nielsen data to link spend to outcomes
Nielsen Advertising Effectiveness stands out by tying advertising sales support to measurement-led outcomes using its media analytics heritage. Core capabilities include campaign effectiveness measurement, cross-platform audience insights, and attribution-oriented reporting geared for advertisers and agencies.
- +Proven measurement methodology that supports advertising sales performance narratives
- +Cross-platform audience insights for building credible buyer-facing effectiveness claims
- +Structured KPI and reporting support for aligning sales and media outcomes
- –Data and reporting workflows can feel heavy for smaller sales teams
- –Less focused on hands-on ad optimization beyond measurement and insights
- –Complexity increases when campaigns span many vendors and data sources
Advertisers
Prove campaign effectiveness across platforms
Clearer spend justification
Agency account teams
Translate Nielsen data into optimization stories
Stronger performance narratives
Show 1 more scenario
Marketing measurement leaders
Set KPIs and reporting cycles
More consistent reporting
Designs measurement frameworks and reporting cadences that support optimization decisions during media flights.
Best for: Advertisers and agencies needing measurement-led advertising sales effectiveness support
Publicis Sapient
enterprise_vendorDelivers sales enablement programs for advertising organizations using human-led enablement design, including sales tools for proposals, proof points, and measurement storytelling.
Advertising data and measurement integration with CRM-driven sales workflows
Publicis Sapient stands out for combining enterprise digital and data engineering with advertising operations delivery for large brands. Core capabilities include sales enablement support, programmatic and campaign optimization, customer data and measurement design, and technology integration across CRM and ad platforms.
- +Strong end-to-end advertising operations support tied to measurable revenue outcomes
- +Deep integration expertise across CRM, data platforms, and ad decisioning tools
- +Robust analytics and experimentation frameworks for campaign and sales optimization
- –Cross-team delivery can feel process-heavy for fast, small-scope sales changes
- –Implementation timelines may be lengthy when multiple enterprise systems must align
- –Less ideal for narrowly focused, single-channel sales execution needs
CRM program leaders
Align CRM lifecycle workflows for ads
Better lifecycle operations
Enterprise marketing teams
Coordinate omnichannel campaign delivery
More consistent delivery
Show 2 more scenarios
Personalization and experimentation teams
Optimize offers tied to customer events
More operational personalization
Implements offer decisioning, recommendation logic, event capture, and experimentation with measurement for upselling.
Publishers and content teams
Restructure content operations for campaigns
More structured content ops
Modernizes publishing processes and content operations, including generative AI consulting for structured workflows.
Best for: Enterprise advertisers needing integrated advertising sales enablement and optimization
IPG Mediabrands
agencyDelivers advertising sales enablement by equipping commercial teams with media strategy assets, pitch materials, and measurement frameworks that support seller effectiveness.
Cross-channel buying coordination plus structured performance measurement across sales and activation
IPG Mediabrands stands out as a media services organization that connects strategy, activation, and sales execution across major media partners. The core offer supports advertising sales services through audience planning, buying coordination, and campaign rollout management for large and complex portfolios.
- +Strong account management for multi-market advertising sales workflows
- +Cross-channel coordination that supports consistent activation from buy to delivery
- +Measurement and reporting cadence that supports ongoing sales performance review
- +Planning rigor for targeting, reach, and messaging alignment across partners
- –Collaboration overhead can be high for teams with limited internal support
- –Process-heavy governance may slow changes for rapidly shifting sales priorities
- –Best outcomes depend on clean data inputs and defined success metrics
Enterprise media buyers
Coordinate audience planning and rollout
Fewer handoff delays
Cross-channel operations teams
Traffick and optimize multi-channel campaigns
More consistent campaign delivery
Show 1 more scenario
Account management teams
Maintain sales-to-activation governance
Better stakeholder alignment
Supports governance and reporting cadence so account teams can align delivery expectations with activation execution.
Best for: Large advertisers needing coordinated sales execution, activation, and reporting across channels
GroupM
enterprise_vendorProvides advertising sales enablement through sales training enablement, pitch development, and data-backed trading and measurement narratives for advertisers and agencies.
GroupM’s sales operations orchestration routes each campaign through publisher, trafficking, and reporting checkpoints.
GroupM runs advertising sales operations through WPP’s media services footprint, with deal handling that spans both direct-sold and programmatic channels. Its core capability is translating client campaign goals into publisher-facing commercial execution, including trafficking coordination and performance reporting structures used by large buyers.
- +Large-publisher relationships support consistent access to premium inventory
- +Deal execution workflows handle both direct and programmatic paths
- +Account operations focus on trafficking coordination and delivery status
- +Client-facing reporting aligns to campaign progress milestones
- –Workflow control depends on account team involvement more than self-serve tools
- –API and automation surface is not the primary interaction layer
- –Complex governance can slow change requests across active campaigns
Brand and media planning teams
Multichannel campaigns with mixed buying
More consistent delivery reporting
Ad operations managers
High volume insertion order changes
Lower delivery coordination friction
Show 1 more scenario
Global procurement and governance
Standardized deal documentation
Fewer governance exceptions
Account processes organize commercial terms and delivery governance for multi-market buys.
Best for: Fits when enterprise advertisers need structured deal execution across multiple channels.
Havas Media Group
agencyImproves advertising sales productivity by building audience and measurement storytelling systems that help sales teams position value and close deals.
Programmatic media buying and optimization workflow tied to audience planning and KPI reporting
Havas Media Group distinguishes itself with large-agency media buying execution combined with ad-tech enabled campaign optimization across channels. Core advertising sales services include media strategy, audience planning, and managed execution for display, video, audio, and programmatic inventory.
- +Multi-channel media buying supported by strong programmatic and direct inventory expertise
- +Audience planning and trafficking workflows reduce operational friction during campaign delivery
- +Optimization and reporting cadence supports KPI tracking across long-running flights
- +Scalable sales support for brands needing enterprise-grade buying execution
- –Process can feel heavy for teams wanting fast, lightweight seller-side coordination
- –Value depends on campaign scope since support depth varies by account resourcing
Brand advertisers
Run programmatic campaigns with KPI optimization
Improved in-flight performance
Media planning teams
Plan audiences across multiple ad formats
More coordinated channel delivery
Show 1 more scenario
Agencies needing reporting cadence
Track attribution and optimize during flight
Faster optimization decisions
Runs reporting and optimization loops that map campaign activity to KPIs used in advertising sales updates.
Best for: Brands needing scalable ad sales execution across multiple channels and regions
Conclusion
After evaluating 10 advertising sales, Accenture stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Advertising Sales Services
This buyer's guide maps how advertising sales enablement, measurement, and media execution services work across RevPath, Straight North, Accenture, Dentsu Creative, IPG Mediabrands, WPP Open, Havas Media Group, GroupM, Publicis Sapient, and Nielsen Advertising Effectiveness. It explains the specific capabilities to request, the delivery risks that slow projects, and the provider-fit segments based on who each vendor supports best. The guide then covers common buying mistakes and a clear way to decide between sales-operations providers and execution-first agencies.
What Is Advertising Sales Services?
Advertising Sales Services are external support offerings that improve how ad revenue teams generate pipeline, qualify opportunities, and translate campaign outcomes into repeatable sales motions. These services also connect commercial processes to measurement workflows through CRM enablement, attribution design, KPI governance, or effectiveness reporting that sales teams can use in pitches. Providers like RevPath focus on revenue performance reporting and sales pipeline discipline. Providers like Nielsen Advertising Effectiveness focus on measurement-led effectiveness claims that sales teams can use to quantify outcomes.
Key Capabilities to Look For
These capabilities determine whether a provider only executes campaigns or also equips sales teams with measurable proof, reporting, and workflow discipline.
Performance reporting that turns pipeline activity into optimization insights
RevPath turns sales pipeline activity into optimization signals through performance reporting tied to outreach and conversion flow. Accenture provides end-to-end advertising sales measurement and KPI governance across CRM and analytics, which supports ongoing performance management conversations.
Conversion-focused landing page optimization tied to paid search and PPC performance
Straight North links paid search and PPC execution to conversion-rate improvement through landing page optimization and measurable revenue goals. This is the right capability when advertising sales outcomes depend on demand generation that turns into qualified leads.
CRM and advertising measurement integration with KPI governance
Accenture emphasizes advertising sales transformation through CRM enablement and measurement frameworks that align attribution, dashboards, and KPI governance. Publicis Sapient extends that approach by integrating advertising data and measurement into CRM-driven sales workflows.
Integrated campaign-to-sales enablement across creative, strategy, and partner-facing assets
Dentsu Creative connects campaign creation to sales enablement materials through cross-functional delivery across creative, strategy, and partner-facing assets. This capability matters when sales teams need persuasive campaign stories plus structured deal collateral that maps to buyer outcomes.
Cross-channel buying coordination with structured performance measurement across sales and activation
IPG Mediabrands coordinates cross-channel buying and reduces handoff friction with performance-oriented measurement workflows for sales and activation. Havas Media Group supports multi-channel media buying execution tied to audience planning, KPI tracking, and optimization loops during flight.
Managed cross-publisher programmatic activation with optimization and reporting support
WPP Open supports managed cross-publisher programmatic campaign activation with reporting aligned to sales and optimization cycles. GroupM provides programmatic media trading with audience targeting and continuous campaign optimization, which fits enterprise teams that need execution plus measurement narratives.
How to Choose the Right Advertising Sales Services
The correct selection matches the provider’s delivery focus to the specific sales bottleneck and the measurement proof sales teams must present.
Start with the sales bottleneck: pipeline discipline or campaign conversion
If the bottleneck is sales pipeline qualification and follow-up discipline, RevPath structures lead pipelines and connects performance reporting to outreach and conversion flow. If the bottleneck is demand generation that must convert, Straight North ties PPC and paid search execution to landing page optimization and lead quality goals.
Verify measurement ownership across CRM, analytics, and attribution
Accenture designs advertising sales measurement frameworks and KPI governance across CRM and analytics to keep reporting consistent across teams. Publicis Sapient focuses on advertising data and measurement integration with CRM-driven sales workflows, which helps avoid disconnected reporting narratives that stall sales execution.
Match the delivery model to the required outputs for sales teams
For sales enablement deliverables that blend messaging with proof points, Dentsu Creative provides integrated campaign-to-sales enablement support across creative, strategy, and partner-facing assets. For measurement-led commercial proof narratives, Nielsen Advertising Effectiveness translates campaign effectiveness measurement into buyer-facing effectiveness arguments and performance narratives.
Confirm whether the work must include managed execution and trafficking coordination
If the engagement needs coordinated activation across partners and channels, IPG Mediabrands combines buying coordination with cross-channel performance measurement and governance cadence. If the engagement needs managed programmatic execution across publishers, WPP Open delivers managed cross-publisher programmatic activation with optimization and reporting support, and GroupM delivers programmatic media trading with audience targeting and continuous optimization.
Plan for internal data and stakeholder inputs based on provider onboarding risks
RevPath can require clear internal data and workflow ownership because performance reporting depends on consistent sales participation and feedback loops. Straight North also requires timely stakeholder input for offers, messaging, and conversion tracking, and Accenture can slow onboarding when integration complexity spans fragmented ad tech stacks.
Who Needs Advertising Sales Services?
Advertising Sales Services fit teams that must connect commercial processes to measurable campaign outcomes and turn reporting into repeatable sales execution.
Revenue teams that need managed ad sales operations plus performance reporting
RevPath is the best fit for teams needing measurable performance signals that translate sales pipeline activity into optimization insights. This segment also aligns with providers that structure lead pipelines and reporting workflows that support outreach and conversion flow.
B2B and mid-market teams that need managed ad execution plus conversion optimization
Straight North is built for linking paid search and PPC execution to landing page optimization and measurable lead conversion outcomes. This fit works when sales pipeline improvements depend on conversion-rate improvement tied directly to advertising performance.
Global advertisers and publishers that need advertising sales operations modernization at enterprise scale
Accenture supports end-to-end advertising sales measurement and KPI governance across CRM and analytics, which matches enterprise modernization programs. Publicis Sapient provides integrated advertising data and measurement with CRM-driven sales workflows, which supports enterprise teams that require technical integration across platforms.
Agencies and enterprise advertisers that run managed, multi-channel programmatic execution and need audience-based optimization
WPP Open supports managed cross-publisher programmatic campaign activation with optimization and reporting, which suits teams that need execution plus sales-ready reporting cycles. GroupM supports programmatic media trading with audience targeting and continuous campaign optimization, which fits enterprise advertisers needing centralized trading and measurement narratives.
Common Mistakes to Avoid
Common pitfalls cluster around misaligned scope, unclear measurement ownership, and delivery models that slow sales decision cycles.
Choosing a provider that cannot connect sales workflows to measurable outcomes
RevPath connects pipeline activity to optimization insights through performance reporting, while Nielsen Advertising Effectiveness connects measurement methodology to sales effectiveness narratives. Selecting only a creative-only or creative-first provider without KPI translation can leave sales teams with collateral that lacks quantified outcomes.
Underestimating internal data and stakeholder input requirements for conversion measurement
Straight North requires timely stakeholder input for offers, messaging, and conversion tracking, and RevPath depends on clear internal data and workflow ownership. Accenture can be slowed by integration complexity across fragmented ad tech stacks, so internal alignment has to be planned before kickoff.
Forcing lightweight sales enablement when the real need is managed activation and cross-channel coordination
IPG Mediabrands and Havas Media Group coordinate cross-channel activation and measurement cadence across sales and activation workflows. Selecting an enablement-only approach for complex multi-channel deals can create handoff friction and delay campaign delivery.
Assuming programmatic execution alone will produce sales-ready proof assets
WPP Open and GroupM provide programmatic activation and audience-based continuous optimization with reporting support, but sales teams still need KPI governance and interpretation. Accenture and Publicis Sapient add CRM-driven measurement integration and KPI governance so the reporting becomes usable in proposal and pipeline conversations.
How We Selected and Ranked These Providers
we evaluated each service provider on capabilities with weight 0.4, ease of use with weight 0.3, and value with weight 0.3. The overall rating is the weighted average of those three sub-dimensions where overall equals 0.40 times features plus 0.30 times ease of use plus 0.30 times value. RevPath separated from lower-ranked options on the capabilities dimension by turning sales pipeline activity into optimization insights through measurable performance reporting tied to outreach and conversion flow. Ease of use and value also stayed strong for RevPath because the service is process-driven for teams scaling revenue operations rather than requiring ad creatives and media buying execution as a core responsibility.
Frequently Asked Questions About Advertising Sales Services
How do RevPath and Straight North differ in connecting ad activity to sales outcomes?
Which provider is best suited for enterprise KPI governance across CRM and analytics?
What is the most appropriate choice for brands that need creative production plus sales enablement materials?
Which advertising sales services fit organizations that need coordinated buying and trafficking across many media partners?
How do WPP Open and GroupM handle managed programmatic execution and reporting cycles?
Which provider is strong for scalable ad sales execution across multiple channels and regions with optimization loops?
When does Publicis Sapient outperform providers that focus mainly on ad operations execution?
What role does measurement-led effectiveness play in Nielsen Advertising Effectiveness engagements?
What common onboarding and integration expectations should teams plan for with enterprise advertising sales services?
Which provider best supports resolving handoff problems between sales, activation, and reporting?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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