GITNUXREPORT 2026

Search Engines Statistics

Google dominates global search market share while regional competitors serve specific user demographics and privacy needs.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Google held 91.47% of the global search engine market share in July 2024.

Statistic 2

Bing accounted for 3.4% of the worldwide search market in Q2 2024.

Statistic 3

Yahoo! Search had a 1.5% global market share as of mid-2024.

Statistic 4

Yandex dominated Russia's search market with 71.5% share in 2023.

Statistic 5

Baidu captured 49.52% of searches in China during 2023.

Statistic 6

DuckDuckGo's global market share reached 0.78% in Q1 2024.

Statistic 7

In the US, Google had 88.6% desktop search share in June 2024.

Statistic 8

Naver held 56% of South Korea's search market in 2023.

Statistic 9

Ecosia reached 0.5% global share focused on eco-friendly searches in 2023.

Statistic 10

Seznam.cz commanded 10.2% in Czech Republic's search market in 2023.

Statistic 11

Google mobile search share was 94.2% worldwide in Q2 2024.

Statistic 12

Bing's US mobile share stood at 6.5% in 2024.

Statistic 13

In India, Google had 97.5% search market share in 2023.

Statistic 14

Ask.com's global share was 0.12% in 2023.

Statistic 15

Startpage privacy engine hit 0.3% share in Europe 2023.

Statistic 16

Google EU share averaged 89% across desktop and mobile in 2023.

Statistic 17

Baidu's mobile share in China was 76.4% in Q1 2024.

Statistic 18

Yahoo Japan's search share was 25.6% in 2023.

Statistic 19

Qwant French share reached 1.2% in 2023.

Statistic 20

Google's UK share was 90.1% in 2023.

Statistic 21

Perplexity AI search share grew to 0.15% globally in 2024.

Statistic 22

Brave Search hit 0.4% US share in 2024.

Statistic 23

In Brazil, Google dominated with 96.8% share 2023.

Statistic 24

Sogou's China share was 5.2% in 2023.

Statistic 25

Global search ad market share for Google was 78% in 2023.

Statistic 26

Bing Enterprise search share in businesses was 12% in 2023.

Statistic 27

You.com's conversational search share was 0.08% in 2024.

Statistic 28

Komo.ai's share in Canada reached 0.9% local 2023.

Statistic 29

Global organic search traffic share for Google was 93% in 2024.

Statistic 30

Google Ads revenue reached $224.47 billion in 2023.

Statistic 31

Global search advertising market was $258 billion in 2023.

Statistic 32

Bing Ads generated $10.2 billion for Microsoft in FY2023.

Statistic 33

Google's search revenue grew 8.5% YoY to Q2 2024.

Statistic 34

Search ads CPC averaged $2.69 in US 2023.

Statistic 35

65% of small businesses spend on search ads annually.

Statistic 36

Baidu ad revenue hit 107 billion CNY in 2023.

Statistic 37

Yandex search revenue was 250 billion RUB in 2023.

Statistic 38

Global SEM spend forecasted at $335 billion by 2026.

Statistic 39

Amazon search ads revenue $46.9 billion in 2023.

Statistic 40

DuckDuckGo rejected $30M anonymized ad deals in 2023.

Statistic 41

SEO ROI averages 12.2x vs 2x for other channels.

Statistic 42

72% of consumers research before purchase via search.

Statistic 43

Search drives 53% of website traffic globally.

Statistic 44

PPC click-through rate averages 3.17% for search.

Statistic 45

Enterprise SEO budgets average $1.2M annually.

Statistic 46

Naver ad revenue reached 2.3 trillion KRW in 2023.

Statistic 47

Search marketing agencies bill $150-300/hour.

Statistic 48

89% of B2B marketers use SEO for lead gen.

Statistic 49

Cost per lead from search is $47 on average.

Statistic 50

Organic search conversion rate is 2.58% avg.

Statistic 51

AI search tools cut ad costs by 20% for early adopters.

Statistic 52

Global search engine revenue market $400B by 2028.

Statistic 53

45% of average users perform 3-5 searches daily on Google.

Statistic 54

Mobile searches account for 60% of all Google queries in 2024.

Statistic 55

15% of daily Google searches are brand new queries.

Statistic 56

Users abandon searches if results take over 3 seconds to load.

Statistic 57

71% of B2B researchers start with search engines.

Statistic 58

Voice search queries grew 20x since 2015 to 2023.

Statistic 59

50% of US mobile searchers have local intent.

Statistic 60

Zero-click searches make up 65% of Google results in 2024.

Statistic 61

Average session has 3.8 searches per visit.

Statistic 62

92% of searchers choose first page results.

Statistic 63

Long-tail queries (4+ words) comprise 70% of searches.

Statistic 64

8.5 billion searches happen daily on Google.

Statistic 65

Image searches represent 22% of Google queries.

Statistic 66

40% of millennials use voice assistants for search.

Statistic 67

Bounce rate on first SERP result averages 47%.

Statistic 68

News searches spike 300% during major events.

Statistic 69

75% of voice searches are 4 words or longer.

Statistic 70

Pogo-sticking (back to SERP) occurs in 30% of sessions.

Statistic 71

Shopping queries grew 25% YoY in 2023.

Statistic 72

55% of searches are navigational.

Statistic 73

AI chat queries now 10% of total searches.

Statistic 74

Weekend searches drop 15% from weekdays.

Statistic 75

Health-related searches up 30% post-pandemic.

Statistic 76

68% of searches on mobile lead to action within 24h.

Statistic 77

Recipe searches peak 3x on Sundays.

Statistic 78

Global average search length is 4.2 words.

Statistic 79

20% of searches use emojis or casual language.

Statistic 80

Video search intent drives 40% of YouTube traffic.

Statistic 81

Google's index contains over 100 billion pages.

Statistic 82

Caffeine algorithm update indexes 50% more fresh content daily.

Statistic 83

BERT processes 10% of searches with better NLP.

Statistic 84

PageRank originally used 26 parameters, now 200+.

Statistic 85

Core Web Vitals adopted by 40% of top sites post-2021.

Statistic 86

MUM model handles multilingual queries 1000x faster.

Statistic 87

Google crawls 25 billion pages daily.

Statistic 88

HTTPS sites rank 30% higher in SERPs since 2014.

Statistic 89

Mobile-first indexing rolled out to 70% of sites by 2023.

Statistic 90

SpamBrain detects 5 million policy-violating sites daily.

Statistic 91

Helpful Content Update impacted 80% of thin content sites.

Statistic 92

E-E-A-T framework influences 15% of ranking signals.

Statistic 93

Passage ranking extracts top 10% better answers from long pages.

Statistic 94

Core Update frequency increased to 4x per year.

Statistic 95

TF-IDF used in 90% of SEO tools for keyword optimization.

Statistic 96

Schema markup boosts CTR by 30% on average.

Statistic 97

Google's TPU v4 processes 1.1 exaFLOPS for search AI.

Statistic 98

Link velocity impacts rankings within 7-14 days for 60% sites.

Statistic 99

Duplicate content filtered from 25% of index.

Statistic 100

RankBrain handles 15% of queries with ML.

Statistic 101

Site speed under 2.5s reduces bounce by 32%.

Statistic 102

Video schema adopted by 12% of top 10 results.

Statistic 103

Google's index update cycle is under 1 minute for news.

Statistic 104

Neural Matching understands synonyms in 70% queries.

Statistic 105

LaMDA improves conversational search accuracy by 40%.

Statistic 106

Search Generative Experience (SGE) in testing for 10M users.

Statistic 107

SEO backlinks from .edu domains boost authority 2.2x.

Statistic 108

62% of smartphone users aged 18-29 use Google as primary search engine.

Statistic 109

75% of US adults over 65 prefer Google for searches in 2023.

Statistic 110

Women represent 52% of global Google search users in 2024.

Statistic 111

41% of Gen Z users tried alternative search engines like DuckDuckGo in 2023.

Statistic 112

Urban dwellers account for 68% of Bing users in the US.

Statistic 113

55% of Baidu users are aged 18-34 in China 2023.

Statistic 114

Hispanics make up 19% of US Google search users.

Statistic 115

48% of Yahoo users are over 50 years old in 2023.

Statistic 116

College-educated users comprise 60% of DuckDuckGo's base.

Statistic 117

Rural users represent 25% of Yandex searches in Russia.

Statistic 118

70% of Naver users are female in South Korea 2023.

Statistic 119

Millennials form 42% of global mobile search users.

Statistic 120

Low-income households use search engines 20% less frequently.

Statistic 121

65% of African American US internet users rely on Google daily.

Statistic 122

Baby boomers account for 28% of Bing's US traffic.

Statistic 123

52% of Baidu's users live in Tier 2+ cities in China.

Statistic 124

Privacy-focused users aged 25-34 are 35% of Startpage audience.

Statistic 125

58% of Indian search users are under 35 years old.

Statistic 126

Employed professionals make up 72% of enterprise search users.

Statistic 127

Students represent 15% of global YouTube-integrated searches.

Statistic 128

Seniors over 70 use voice search 12% more than average.

Statistic 129

Gamers comprise 22% of Brave Search's young user base.

Statistic 130

Parents with kids under 18 do 30% more local searches.

Statistic 131

Freelancers use niche search engines 18% higher rate.

Statistic 132

67% of EU GDPR-aware users prefer privacy search engines.

1/132

Sources

Trusted by 500+ publications

+497

While it's no secret that Google dominates over 90% of the global search market, the fascinating stories and competitive battles happening in the other 10%—from Baidu's stronghold in China to the rise of privacy-focused engines like DuckDuckGo—reveal a much more dynamic and nuanced digital landscape than the headline number suggests.

Key Takeaways

Google held 91.47% of the global search engine market share in July 2024.
Bing accounted for 3.4% of the worldwide search market in Q2 2024.
Yahoo! Search had a 1.5% global market share as of mid-2024.
62% of smartphone users aged 18-29 use Google as primary search engine.
75% of US adults over 65 prefer Google for searches in 2023.
Women represent 52% of global Google search users in 2024.
45% of average users perform 3-5 searches daily on Google.
Mobile searches account for 60% of all Google queries in 2024.
15% of daily Google searches are brand new queries.
Google's index contains over 100 billion pages.
Caffeine algorithm update indexes 50% more fresh content daily.
BERT processes 10% of searches with better NLP.
Google Ads revenue reached $224.47 billion in 2023.
Global search advertising market was $258 billion in 2023.
Bing Ads generated $10.2 billion for Microsoft in FY2023.

Google dominates global search market share while regional competitors serve specific user demographics and privacy needs.

Market Share

Google held 91.47% of the global search engine market share in July 2024.
Bing accounted for 3.4% of the worldwide search market in Q2 2024.
Yahoo! Search had a 1.5% global market share as of mid-2024.
Yandex dominated Russia's search market with 71.5% share in 2023.
Baidu captured 49.52% of searches in China during 2023.
DuckDuckGo's global market share reached 0.78% in Q1 2024.
In the US, Google had 88.6% desktop search share in June 2024.
Naver held 56% of South Korea's search market in 2023.
Ecosia reached 0.5% global share focused on eco-friendly searches in 2023.
Seznam.cz commanded 10.2% in Czech Republic's search market in 2023.
Google mobile search share was 94.2% worldwide in Q2 2024.
Bing's US mobile share stood at 6.5% in 2024.
In India, Google had 97.5% search market share in 2023.
Ask.com's global share was 0.12% in 2023.
Startpage privacy engine hit 0.3% share in Europe 2023.
Google EU share averaged 89% across desktop and mobile in 2023.
Baidu's mobile share in China was 76.4% in Q1 2024.
Yahoo Japan's search share was 25.6% in 2023.
Qwant French share reached 1.2% in 2023.
Google's UK share was 90.1% in 2023.
Perplexity AI search share grew to 0.15% globally in 2024.
Brave Search hit 0.4% US share in 2024.
In Brazil, Google dominated with 96.8% share 2023.
Sogou's China share was 5.2% in 2023.
Global search ad market share for Google was 78% in 2023.
Bing Enterprise search share in businesses was 12% in 2023.
You.com's conversational search share was 0.08% in 2024.
Komo.ai's share in Canada reached 0.9% local 2023.
Global organic search traffic share for Google was 93% in 2024.

Market Share Interpretation

Google has so thoroughly colonized the global search landscape that everyone else, from Baidu’s regional stronghold to DuckDuckGo’s privacy enclave, is effectively just decorating the margins.

Revenue and Economics

Google Ads revenue reached $224.47 billion in 2023.
Global search advertising market was $258 billion in 2023.
Bing Ads generated $10.2 billion for Microsoft in FY2023.
Google's search revenue grew 8.5% YoY to Q2 2024.
Search ads CPC averaged $2.69 in US 2023.
65% of small businesses spend on search ads annually.
Baidu ad revenue hit 107 billion CNY in 2023.
Yandex search revenue was 250 billion RUB in 2023.
Global SEM spend forecasted at $335 billion by 2026.
Amazon search ads revenue $46.9 billion in 2023.
DuckDuckGo rejected $30M anonymized ad deals in 2023.
SEO ROI averages 12.2x vs 2x for other channels.
72% of consumers research before purchase via search.
Search drives 53% of website traffic globally.
PPC click-through rate averages 3.17% for search.
Enterprise SEO budgets average $1.2M annually.
Naver ad revenue reached 2.3 trillion KRW in 2023.
Search marketing agencies bill $150-300/hour.
89% of B2B marketers use SEO for lead gen.
Cost per lead from search is $47 on average.
Organic search conversion rate is 2.58% avg.
AI search tools cut ad costs by 20% for early adopters.
Global search engine revenue market $400B by 2028.

Revenue and Economics Interpretation

While Google and its peers monetize our every curiosity with staggering billions, the true story is that we, the searching public, have collectively decided that paying for a shortcut through the digital haystack is now simply the cost of doing business—or even thinking.

Search Behavior

45% of average users perform 3-5 searches daily on Google.
Mobile searches account for 60% of all Google queries in 2024.
15% of daily Google searches are brand new queries.
Users abandon searches if results take over 3 seconds to load.
71% of B2B researchers start with search engines.
Voice search queries grew 20x since 2015 to 2023.
50% of US mobile searchers have local intent.
Zero-click searches make up 65% of Google results in 2024.
Average session has 3.8 searches per visit.
92% of searchers choose first page results.
Long-tail queries (4+ words) comprise 70% of searches.
8.5 billion searches happen daily on Google.
Image searches represent 22% of Google queries.
40% of millennials use voice assistants for search.
Bounce rate on first SERP result averages 47%.
News searches spike 300% during major events.
75% of voice searches are 4 words or longer.
Pogo-sticking (back to SERP) occurs in 30% of sessions.
Shopping queries grew 25% YoY in 2023.
55% of searches are navigational.
AI chat queries now 10% of total searches.
Weekend searches drop 15% from weekdays.
Health-related searches up 30% post-pandemic.
68% of searches on mobile lead to action within 24h.
Recipe searches peak 3x on Sundays.
Global average search length is 4.2 words.
20% of searches use emojis or casual language.
Video search intent drives 40% of YouTube traffic.

Search Behavior Interpretation

In a world where our fleeting curiosity is answered in under three seconds, the average user’s digital whisper to Google—often from a phone, for something local, and increasingly with their voice—reveals a paradoxical dance of instant gratification, where most never click a result yet overwhelmingly act on what they find, proving that search is less about finding answers and more about satisfying an immediate, wordless need.

Technology and SEO

Google's index contains over 100 billion pages.
Caffeine algorithm update indexes 50% more fresh content daily.
BERT processes 10% of searches with better NLP.
PageRank originally used 26 parameters, now 200+.
Core Web Vitals adopted by 40% of top sites post-2021.
MUM model handles multilingual queries 1000x faster.
Google crawls 25 billion pages daily.
HTTPS sites rank 30% higher in SERPs since 2014.
Mobile-first indexing rolled out to 70% of sites by 2023.
SpamBrain detects 5 million policy-violating sites daily.
Helpful Content Update impacted 80% of thin content sites.
E-E-A-T framework influences 15% of ranking signals.
Passage ranking extracts top 10% better answers from long pages.
Core Update frequency increased to 4x per year.
TF-IDF used in 90% of SEO tools for keyword optimization.
Schema markup boosts CTR by 30% on average.
Google's TPU v4 processes 1.1 exaFLOPS for search AI.
Link velocity impacts rankings within 7-14 days for 60% sites.
Duplicate content filtered from 25% of index.
RankBrain handles 15% of queries with ML.
Site speed under 2.5s reduces bounce by 32%.
Video schema adopted by 12% of top 10 results.
Google's index update cycle is under 1 minute for news.
Neural Matching understands synonyms in 70% queries.
LaMDA improves conversational search accuracy by 40%.
Search Generative Experience (SGE) in testing for 10M users.
SEO backlinks from .edu domains boost authority 2.2x.

Technology and SEO Interpretation

Google's search engine is a voracious, ever-learning digital librarian that not only indexes the entire world's library in real-time but also grades the authors, checks their credentials, and will mercilessly toss out anything boring, slow, or suspicious before you can even finish typing your question.

User Demographics

62% of smartphone users aged 18-29 use Google as primary search engine.
75% of US adults over 65 prefer Google for searches in 2023.
Women represent 52% of global Google search users in 2024.
41% of Gen Z users tried alternative search engines like DuckDuckGo in 2023.
Urban dwellers account for 68% of Bing users in the US.
55% of Baidu users are aged 18-34 in China 2023.
Hispanics make up 19% of US Google search users.
48% of Yahoo users are over 50 years old in 2023.
College-educated users comprise 60% of DuckDuckGo's base.
Rural users represent 25% of Yandex searches in Russia.
70% of Naver users are female in South Korea 2023.
Millennials form 42% of global mobile search users.
Low-income households use search engines 20% less frequently.
65% of African American US internet users rely on Google daily.
Baby boomers account for 28% of Bing's US traffic.
52% of Baidu's users live in Tier 2+ cities in China.
Privacy-focused users aged 25-34 are 35% of Startpage audience.
58% of Indian search users are under 35 years old.
Employed professionals make up 72% of enterprise search users.
Students represent 15% of global YouTube-integrated searches.
Seniors over 70 use voice search 12% more than average.
Gamers comprise 22% of Brave Search's young user base.
Parents with kids under 18 do 30% more local searches.
Freelancers use niche search engines 18% higher rate.
67% of EU GDPR-aware users prefer privacy search engines.

User Demographics Interpretation

Google's dominance is impressively democratic, uniting everyone from tech-savvy Gen Z to voice-searching seniors, yet its universal appeal is quietly being chipped away by privacy-conscious youth, urban Bing loyalists, and a global mosaic of regional favorites that prove our search habits are as unique as our demographics.

Sources & References

Logos provided by Logo.dev