While Samsung's smartphone shipments have seen a dramatic ebb and flow over the past decade, the sheer scale of its global empire—from shipping over 226 million units in 2023 to surpassing 3 billion cumulative devices—reveals a story of resilience and strategic adaptation in a fiercely competitive market.
Key Takeaways
- Samsung shipped 226.6 million smartphones globally in 2023
- Samsung's global smartphone shipments reached 258.2 million units in 2022
- In 2021, Samsung delivered 272 million smartphones worldwide
- Samsung held 19.4% global smartphone market share by shipments in 2023
- In 2022, Samsung's global market share was 21.6%
- Samsung's market share reached 20.8% worldwide in 2021
- Samsung Mobile Communications revenue was KRW 68.7 trillion in 2023
- In 2022, Samsung smartphone revenue totaled KRW 79.5 trillion
- Samsung's 2021 mobile revenue reached KRW 84.5 trillion
- US smartphone market saw Samsung at 23% share in 2023
- Samsung held 25% market share in Europe in 2023
- In China, Samsung's 2023 smartphone share was 3.5%
- Galaxy S23 series sold 15 million units globally in first 4 months
- Galaxy S24 series achieved 12 million units shipped in first month of 2024
- Galaxy Z Fold5 and Flip5 together sold 5.5 million in H2 2023
Samsung's global smartphone sales have gradually declined since their peak around 2015.
Global Sales and Shipments
1Samsung shipped 226.6 million smartphones globally in 2023
Verified2Samsung's global smartphone shipments reached 258.2 million units in 2022
Verified3In 2021, Samsung delivered 272 million smartphones worldwide
Verified4Samsung's 2020 global smartphone shipments totaled 253.3 million units
Directional5Global shipments for Samsung smartphones were 295 million in 2019
Single source6Samsung shipped 317.9 million units globally in 2018
Verified7In 2017, Samsung's worldwide smartphone shipments hit 317.7 million
Verified8Samsung achieved 311.9 million global smartphone shipments in 2016
Verified92015 global shipments for Samsung smartphones were 320.2 million units
Directional10Samsung shipped 318.9 million smartphones worldwide in 2014
Single source11In 2013, global Samsung smartphone shipments reached 314.1 million
Verified12Samsung's 2012 worldwide shipments totaled 215.8 million smartphones
Verified13Global shipments in 2011 were 162.8 million for Samsung smartphones
Verified14Samsung shipped 98.1 million units globally in 2010
Directional15In Q4 2023, Samsung shipped 51.5 million smartphones globally
Single source16Q3 2023 global shipments for Samsung were 52.6 million units
Verified17Samsung's Q2 2023 worldwide smartphone shipments hit 53.1 million
Verified18Q1 2023 shipments reached 60.3 million globally for Samsung
Verified19In Q4 2022, Samsung shipped 73.9 million smartphones worldwide
Directional20Q3 2022 global shipments were 67.2 million units
Single source21Samsung achieved 62.7 million shipments in Q2 2022 globally
Verified22Q1 2022 worldwide shipments totaled 59.9 million for Samsung
Verified23Samsung's Q4 2021 global smartphone shipments were 74.8 million
Verified24In Q3 2021, shipments reached 69.0 million worldwide
Directional25Q2 2021 global shipments for Samsung were 57.3 million units
Single source26Samsung shipped 23.9 million smartphones globally in Q1 2021
Verified27Cumulative Samsung smartphone shipments exceeded 3 billion units by 2023
Verified28Samsung shipped over 1.5 billion Galaxy smartphones since 2010 by end of 2022
Verified29In 2023 H1, Samsung's global shipments were 113.4 million units
Directional30Samsung's 2023 full-year shipments declined 12% YoY globally
Single source31Samsung smartphone shipments grew 1.4% YoY in Q4 2023 globally
VerifiedGlobal Sales and Shipments Interpretation
While Samsung's smartphone shipments have seen a turbulent ebb and flow, from the towering peak of 2018's 317.9 million units down to 2023's 226.6 million, the sheer scale remains staggering—it's the kind of corporate rollercoaster where even the "down" years represent a successful invasion of a small country's worth of pockets and purses every single day.
Market Share Data
1Samsung held 19.4% global smartphone market share by shipments in 2023
Verified2In 2022, Samsung's global market share was 21.6%
Verified3Samsung's market share reached 20.8% worldwide in 2021
Verified4Global smartphone market share for Samsung was 19.9% in 2020
Directional5In 2019, Samsung captured 20.9% of global smartphone market share
Single source6Samsung's 2018 global market share stood at 19.0%
Verified72017 saw Samsung at 21.6% global smartphone market share
Verified8Samsung held 20.6% market share globally in 2016
Verified9In 2015, global market share for Samsung smartphones was 24.7%
Directional10Samsung's 2014 worldwide market share was 24.7%
Single source112013 global smartphone market share for Samsung reached 31.3%
Verified12In 2012, Samsung dominated with 29.1% global market share
Verified13Samsung's 2011 market share was 19.7% worldwide
Verified142010 saw Samsung at 17.1% global smartphone market share
Directional15Q4 2023 Samsung global market share was 19.5%
Single source16Samsung's Q3 2023 market share hit 20.1% globally
Verified17In Q2 2023, global market share for Samsung was 20.7%
Verified18Q1 2023 Samsung market share was 22.8% worldwide
Verified19Samsung achieved 23.8% global market share in Q4 2022
Directional20Q3 2022 market share was 21.6% for Samsung globally
Single source21In Q2 2022, Samsung's share was 22.0%
Verified22Q1 2022 global market share reached 24.6% for Samsung
Verified23Samsung's Q4 2021 market share was 24.1% worldwide
Verified24Q3 2021 saw 20.4% global share
Directional25In Q2 2021, Samsung held 19.4% market share globally
Single source26Q1 2021 market share was 23.1% for Samsung worldwide
Verified27Samsung's premium smartphone market share was 58% globally in 2023
Verified28In mid-range segment, Samsung held 27% global share in 2023
Verified29Samsung's foldable smartphone market share reached 71% in 2023
DirectionalMarket Share Data Interpretation
Samsung's global smartphone throne is still secure, but it's currently more of a neatly contested armchair than the undisputed empire it once was, as its market share has settled into a strategic, if less dominant, twenty-percentish holding pattern while it cleverly hoards the premium and foldable crown jewels.
Model-Specific Sales
1Galaxy S23 series sold 15 million units globally in first 4 months
Verified2Galaxy S24 series achieved 12 million units shipped in first month of 2024
Verified3Galaxy Z Fold5 and Flip5 together sold 5.5 million in H2 2023
Verified4Galaxy A54 became top-selling mid-range model with 7 million units in 2023
Directional5Galaxy S22 series shipments totaled 25 million units lifetime by 2023
Single source6Note20 series sold 10 million units globally in 2020-2021
Verified7Galaxy A14 emerged as best-seller with 17 million units in 2023
Verified8S21 series sold 28 million units worldwide in 2021
Verified9Galaxy Z series cumulative sales surpassed 10 million by end 2023
Directional10A73 model shipped 4.5 million units in 2022-2023
Single source11Galaxy S23 Ultra alone sold 10 million in first half 2023
Verified12M-series budget phones sold 25 million units in India 2023
Verified13Galaxy Fold series lifetime sales reached 4 million by 2023
Verified14S20 series total shipments 27 million units
Directional15A34 model sales hit 6 million globally in 2023
Single source16Galaxy Z Flip4 sold 3 million units in 2022
Verified17S24 Ultra pre-orders exceeded 1.6 million in Korea alone
Verified18A05 series launched with 2 million units sold in Q4 2023
Verified19Galaxy S10 series lifetime sales over 40 million units
DirectionalModel-Specific Sales Interpretation
Samsung's smartphone empire is a masterclass in strategic bombardment, where the relentless artillery of budget A-series phones softens up the market so the precision-guided S-series flagships can claim the high ground, all while the experimental Z-series foldables are busy mapping the terrain for the next war.
Regional Sales
1US smartphone market saw Samsung at 23% share in 2023
Verified2Samsung held 25% market share in Europe in 2023
Verified3In China, Samsung's 2023 smartphone share was 3.5%
Verified4India market share for Samsung was 17% in 2023
Directional5Samsung dominated Latin America with 29% share in 2023
Single source6In Middle East & Africa, Samsung share was 24% in 2023
Verified7US Q4 2023 Samsung shipments grew 12% YoY to 11.2 million
Verified8Europe 2023 Samsung shipments totaled 45 million units
Verified9China Samsung sales were 18 million units in 2023
Directional10India shipments for Samsung reached 28 million in 2023
Single source11Brazil Samsung market share was 35% in 2023
Verified12Samsung's Korea domestic share was 65% in 2023
Verified13In Southeast Asia, Samsung held 22% share in 2023
Verified14US 2023 Samsung revenue from smartphones was $25 billion
Directional15Europe Q1 2024 Samsung share rose to 26%
Single source16Samsung shipped 6.5 million units in India Q4 2023
Verified17Latin America 2023 shipments for Samsung were 38 million
Verified18Samsung's share in Japan was 20% in 2023
Verified19Australia Samsung market share 28% in 2023
Directional20Samsung A-series sales in India exceeded 20 million units in 2023
Single sourceRegional Sales Interpretation
Samsung's global smartphone empire is impressively robust, yet its dramatic struggles in China serve as a stark and humbling reminder that even giants have their kryptonite.
Revenue Figures
1Samsung Mobile Communications revenue was KRW 68.7 trillion in 2023
Verified2In 2022, Samsung smartphone revenue totaled KRW 79.5 trillion
Verified3Samsung's 2021 mobile revenue reached KRW 84.5 trillion
Verified42020 smartphone revenue for Samsung was KRW 77.3 trillion
Directional5In 2019, revenue from smartphones was KRW 90.3 trillion
Single source6Samsung's 2018 mobile revenue stood at KRW 89.2 trillion
Verified72017 revenue from smartphone sales was KRW 102.2 trillion
Verified8In 2016, Samsung smartphone revenue was KRW 105.2 trillion
Verified92015 mobile revenue totaled KRW 101.5 trillion for Samsung
Directional10Samsung's 2014 smartphone revenue was KRW 82.3 trillion
Single source11In 2013, revenue reached KRW 77.1 trillion from smartphones
Verified122012 smartphone sales revenue was KRW 58.9 trillion
Verified13Samsung's Q4 2023 mobile revenue was KRW 20.4 trillion
Verified14Q3 2023 revenue from smartphones was KRW 17.5 trillion
Directional15In Q2 2023, Samsung mobile revenue hit KRW 16.9 trillion
Single source16Q1 2023 smartphone revenue was KRW 13.9 trillion
Verified17Samsung's Q4 2022 mobile revenue totaled KRW 23.8 trillion
Verified18Q3 2022 revenue was KRW 17.0 trillion from smartphones
Verified19In Q2 2022, revenue reached KRW 18.9 trillion
Directional20Q1 2022 smartphone revenue was KRW 19.8 trillion
Single source21Samsung's smartphone ASP averaged $286 in 2023
Verified222023 mobile communications OP was KRW 6.6 trillion
Verified23Smartphone revenue share of total Samsung revenue was 32% in 2023
Verified24Q4 2023 smartphone revenue grew 8% QoQ
Directional25Samsung's smartphone revenue declined 14% YoY in 2023
Single sourceRevenue Figures Interpretation
Looking past the peaks and troughs, the numbers tell a tale of a maturing giant: after a stratospheric rise, Samsung's smartphone empire has settled into a steady, yet formidable, orbit where it now defends its kingdom rather than conquering new ones.
Sources & References
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