GITNUX REPORT 2024

Key Sales Enablement Statistics Revealed in Recent Industry Insights Blog

Unlock the Power of Sales Enablement: Boost Win Rates, Increase Productivity, and Drive Revenue Growth!

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

95% of buyers choose a solution provider that 'Provided them with ample content to help navigate through each stage of the buying process'

Statistic 2

78% of executive buyers claim salespeople do not have relevant examples or case studies to share with them

Statistic 3

76% of content marketers forget about sales enablement

Statistic 4

Sales enablement can increase content usage by up to 350%

Statistic 5

65% of sales leaders say they can't measure content usage

Statistic 6

84% of sales executives cite content search and utilization as the top productivity improvement area

Statistic 7

65% of sales reps say they can't find content to send to prospects

Statistic 8

84% of sales executives say they don't have the content they need to close deals

Statistic 9

Sales enablement can reduce time spent creating content by 30%

Statistic 10

Sales enablement tools can increase content usage by sales reps by up to 350%

Statistic 11

65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team

Statistic 12

59% of companies that surpassed revenue targets have a defined sales enablement function

Statistic 13

High-performing sales teams are 2.8x more likely to have a sales enablement function

Statistic 14

57% of high-performing sales organizations have a dedicated sales enablement person or team

Statistic 15

Only 35% of sales organizations have a formal definition of sales enablement

Statistic 16

65% of sales leaders who exceeded their revenue targets have a dedicated sales enablement function

Statistic 17

65% of sales leaders who exceeded revenue targets have a dedicated sales enablement function

Statistic 18

Organizations with sales enablement achieve a 49% win rate on forecasted deals, compared to 42.5% for those without

Statistic 19

Companies with sales enablement tools see 66% more sales reps hitting quota

Statistic 20

75% of companies using sales enablement tools reported that their sales increased over the past 12 months

Statistic 21

Organizations with sales enablement achieve 15% better win rates

Statistic 22

84% of sales reps achieve quota when their employer incorporates a best-in-class sales enablement strategy

Statistic 23

Companies with a sales enablement function have 15% higher win rates

Statistic 24

Companies with sales enablement achieve 13.7% annual increase in deal size

Statistic 25

74% of leading companies say sales enablement is improving their sales

Statistic 26

Companies with sales enablement achieve 49% higher win rates

Statistic 27

Organizations with sales enablement have 32% higher team sales quota attainment

Statistic 28

Companies with sales enablement achieve 14% higher contract value

Statistic 29

75% of companies using sales enablement tools reported increased sales in 12 months

Statistic 30

Organizations with sales enablement have 15% higher win rates for forecast deals

Statistic 31

60% of organizations report that sales enablement improves the ability to cross-sell

Statistic 32

Sales enablement tools can increase revenue by up to 25%

Statistic 33

92% of organizations that leverage sales enablement tools see an increase in sales effectiveness

Statistic 34

76% of organizations say sales enablement has made a moderate to significant impact on their business

Statistic 35

Organizations with sales enablement achieve 66% greater customer retention

Statistic 36

Sales enablement can increase revenue per sales rep by 65%

Statistic 37

75% of companies report that sales enablement made a moderate to significant contribution to their business

Statistic 38

Organizations with sales enablement achieve 51% higher lead conversion rates

Statistic 39

Sales enablement can increase sales quota attainment by 31%

Statistic 40

Organizations with sales enablement achieve 29% higher win rates

Statistic 41

Sales enablement can increase average deal size by 13.7%

Statistic 42

Organizations with sales enablement achieve 23% higher lead conversion rates

Statistic 43

Sales enablement can increase win rates for existing reps by 14%

Statistic 44

Organizations with sales enablement achieve 27% higher win rates on forecasted deals

Statistic 45

60% of organizations report that sales enablement improves the ability to cross-sell and upsell

Statistic 46

75% of companies using sales enablement tools reported increased sales within 12 months

Statistic 47

Sales enablement can increase the percentage of sales reps achieving quota by 23%

Statistic 48

Organizations with sales enablement achieve 50% higher customer retention rates

Statistic 49

60% of organizations report that sales enablement improves sales productivity

Statistic 50

Sales reps spend only 35% of their time actually selling

Statistic 51

Sales enablement can lead to 6-20% increase in sales velocity

Statistic 52

84% of sales executives cite content search and utilization as the top productivity improvement area

Statistic 53

Sales enablement can reduce the sales cycle by 43%

Statistic 54

Sales enablement tools can increase sales productivity by up to 30%

Statistic 55

77% of sales leaders say their company's sales process is complex or very complex

Statistic 56

75% of companies say sales enablement tools improve the efficiency of their sales process

Statistic 57

Sales enablement tools can improve win rates by up to 15%

Statistic 58

90% of top-performing sales organizations use sales enablement tools

Statistic 59

Sales enablement tools can reduce onboarding time by up to 60%

Statistic 60

Sales reps forget 70% of the information they learn within a week of training

Statistic 61

Sales enablement can reduce new hire ramp-up time by 50%

Statistic 62

Sales enablement can increase win rates for new reps by 27%

Statistic 63

90% of top-performing sales organizations use a formal sales methodology

Statistic 64

Sales enablement can reduce onboarding costs by up to 60%

Statistic 65

Sales enablement can reduce new hire ramp-up time by 60%

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Summary

  • 95% of buyers choose a solution provider that 'Provided them with ample content to help navigate through each stage of the buying process'
  • Organizations with sales enablement achieve a 49% win rate on forecasted deals, compared to 42.5% for those without
  • 60% of organizations report that sales enablement improves sales productivity
  • Companies with sales enablement tools see 66% more sales reps hitting quota
  • 75% of companies using sales enablement tools reported that their sales increased over the past 12 months
  • Organizations with sales enablement achieve 15% better win rates
  • 84% of sales reps achieve quota when their employer incorporates a best-in-class sales enablement strategy
  • 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team
  • Companies with a sales enablement function have 15% higher win rates
  • Sales reps spend only 35% of their time actually selling
  • 78% of executive buyers claim salespeople do not have relevant examples or case studies to share with them
  • 59% of companies that surpassed revenue targets have a defined sales enablement function
  • Sales enablement tools can improve win rates by up to 15%
  • 76% of content marketers forget about sales enablement
  • High-performing sales teams are 2.8x more likely to have a sales enablement function

Did you know that sales enablement is like a secret weapon for boosting sales productivity and success? Imagine being part of the elite 35% of sales organizations with a formal definition of sales enablement, armed with the knowledge that organizations with sales enablement achieve a 49% win rate on forecasted deals. With statistics showing that companies with sales enablement tools see 66% more sales reps hitting quota and a staggering 75% of companies reporting increased sales over the past 12 months, its clear that sales enablement is the key to unlocking a treasure trove of success in the competitive world of sales.

Content Strategy

  • 95% of buyers choose a solution provider that 'Provided them with ample content to help navigate through each stage of the buying process'
  • 78% of executive buyers claim salespeople do not have relevant examples or case studies to share with them
  • 76% of content marketers forget about sales enablement
  • Sales enablement can increase content usage by up to 350%
  • 65% of sales leaders say they can't measure content usage
  • 84% of sales executives cite content search and utilization as the top productivity improvement area
  • 65% of sales reps say they can't find content to send to prospects
  • 84% of sales executives say they don't have the content they need to close deals
  • Sales enablement can reduce time spent creating content by 30%
  • Sales enablement tools can increase content usage by sales reps by up to 350%

Interpretation

In a world where content is king, it seems many sales professionals are struggling to wield the power of information effectively. With statistics showing that a whopping 78% of executive buyers are left high and dry without relevant examples or case studies, it’s no wonder that 95% of buyers are flocking to solution providers who guide them through the treacherous waters of the buying process. Despite the clear benefits, it appears that content marketers are dropping the ball with 76% forgetting about the crucial role of sales enablement. In a game where time is money, the numbers don't lie - sales enablement can slash content creation time by 30% and skyrocket content usage by up to 350%. So, dear sales leaders and reps, it's time to arm yourselves with the right tools and content if you want to close deals and conquer the sales battlefield.

Organizational Structure

  • 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team
  • 59% of companies that surpassed revenue targets have a defined sales enablement function
  • High-performing sales teams are 2.8x more likely to have a sales enablement function
  • 57% of high-performing sales organizations have a dedicated sales enablement person or team
  • Only 35% of sales organizations have a formal definition of sales enablement
  • 65% of sales leaders who exceeded their revenue targets have a dedicated sales enablement function
  • 65% of sales leaders who exceeded revenue targets have a dedicated sales enablement function

Interpretation

In a world where hitting revenue targets is as elusive as finding a unicorn in the wild, the magic potion seems to be a dedicated sales enablement person or team. Statistics don't lie, folks. With 65% of sales leaders who outperformed revenue targets having a dedicated sales enablement function, it's clear that these unsung heroes are the secret sauce to success. If you're still in the dark ages with no defined sales enablement function, it might be time to join the winning team and embrace the power of enabling your sales force. After all, who wouldn't want to be 2.8x more likely to succeed and leave the competition eating your dust? Just saying.

Sales Performance

  • Organizations with sales enablement achieve a 49% win rate on forecasted deals, compared to 42.5% for those without
  • Companies with sales enablement tools see 66% more sales reps hitting quota
  • 75% of companies using sales enablement tools reported that their sales increased over the past 12 months
  • Organizations with sales enablement achieve 15% better win rates
  • 84% of sales reps achieve quota when their employer incorporates a best-in-class sales enablement strategy
  • Companies with a sales enablement function have 15% higher win rates
  • Companies with sales enablement achieve 13.7% annual increase in deal size
  • 74% of leading companies say sales enablement is improving their sales
  • Companies with sales enablement achieve 49% higher win rates
  • Organizations with sales enablement have 32% higher team sales quota attainment
  • Companies with sales enablement achieve 14% higher contract value
  • 75% of companies using sales enablement tools reported increased sales in 12 months
  • Organizations with sales enablement have 15% higher win rates for forecast deals
  • 60% of organizations report that sales enablement improves the ability to cross-sell
  • Sales enablement tools can increase revenue by up to 25%
  • 92% of organizations that leverage sales enablement tools see an increase in sales effectiveness
  • 76% of organizations say sales enablement has made a moderate to significant impact on their business
  • Organizations with sales enablement achieve 66% greater customer retention
  • Sales enablement can increase revenue per sales rep by 65%
  • 75% of companies report that sales enablement made a moderate to significant contribution to their business
  • Organizations with sales enablement achieve 51% higher lead conversion rates
  • Sales enablement can increase sales quota attainment by 31%
  • Organizations with sales enablement achieve 29% higher win rates
  • Sales enablement can increase average deal size by 13.7%
  • Organizations with sales enablement achieve 23% higher lead conversion rates
  • Sales enablement can increase win rates for existing reps by 14%
  • Organizations with sales enablement achieve 27% higher win rates on forecasted deals
  • 60% of organizations report that sales enablement improves the ability to cross-sell and upsell
  • 75% of companies using sales enablement tools reported increased sales within 12 months
  • Sales enablement can increase the percentage of sales reps achieving quota by 23%
  • Organizations with sales enablement achieve 50% higher customer retention rates

Interpretation

In a world where sales success is the ultimate goal, sales enablement emerges as the unsung hero in propelling organizations to victory. With statistics painting a vivid picture of prosperity – from increased win rates to boosted quota attainment and swelling deal sizes – one cannot help but marvel at the transformative power of a well-devised sales enablement strategy. As sales reps bask in the glory of exceeding quotas and securing higher contract values, it becomes abundantly clear that sales enablement is not just a tool, but a force to be reckoned with. So, dear sales warriors, arm yourselves with enablement tools and witness your sales journey morph into a tale of triumph and prosperity.

Sales Productivity

  • 60% of organizations report that sales enablement improves sales productivity
  • Sales reps spend only 35% of their time actually selling
  • Sales enablement can lead to 6-20% increase in sales velocity
  • 84% of sales executives cite content search and utilization as the top productivity improvement area
  • Sales enablement can reduce the sales cycle by 43%
  • Sales enablement tools can increase sales productivity by up to 30%
  • 77% of sales leaders say their company's sales process is complex or very complex
  • 75% of companies say sales enablement tools improve the efficiency of their sales process

Interpretation

Sales enablement: the magic potion for sales teams, turning chaos into clarity and confusion into coins. With organizations reporting increased sales productivity, faster sales velocity, and shorter sales cycles, one can't help but wonder why sales reps still spend a measly 35% of their time actually selling. Perhaps they're too busy navigating the labyrinth of complex sales processes or hunting for elusive content gems. The good news is that sales enablement tools can come to the rescue, promising a boost in sales productivity by up to 30% and improving the efficiency of the sales process for 75% of companies. So, let the sales enablement revolution begin, because in this fast-paced world, every minute spent not selling is a minute lost.

Sales Technology

  • Sales enablement tools can improve win rates by up to 15%
  • 90% of top-performing sales organizations use sales enablement tools

Interpretation

Sales enablement tools are like the secret weapon in a salesperson's utility belt, boosting win rates by up to 15% and separating the top performers from the rest. In a world where competitive edge is everything, it's no wonder that 90% of top sales organizations are arming themselves with these tools. It's not just about closing deals, it's about doing so with finesse and efficiency. So, grab your sales enablement toolkit and get ready to conquer the sales battlefield like a true sales superhero.

Sales Training

  • Sales enablement tools can reduce onboarding time by up to 60%
  • Sales reps forget 70% of the information they learn within a week of training
  • Sales enablement can reduce new hire ramp-up time by 50%
  • Sales enablement can increase win rates for new reps by 27%
  • 90% of top-performing sales organizations use a formal sales methodology
  • Sales enablement can reduce onboarding costs by up to 60%
  • Sales enablement can reduce new hire ramp-up time by 60%

Interpretation

Sales enablement: the magical potion in the world of sales, capable of transforming new hires from bewildered beginners to top performers at lightning speed. With the power to slash onboarding time by up to 60% and rescue vital information from the dusty corners of forgetful sales reps' minds, it's no wonder that 90% of top-performing sales organizations swear by its formal embrace. In the age-old battle for sales domination, arming your team with sales enablement artillery could mean the difference between victory and defeat. So, grab your wands, folks, and let the enchanted journey to increased win rates and reduced costs begin!

References