GITNUX MARKETDATA REPORT 2024

Must-Know Sales Enablement Statistics [Latest Report]

Highlights: The Most Important Sales Enablement Statistics

  • Sales enablement has seen a 343% increase in adoption over the last 5 years, resulting in a 49% win rate on forecasted deals.
  • Searches for “Sales Enablement” on Google increase by 51.2% year over year.
  • Organizations see a significant impact on sales as a result of sales enablement; 76% of organizations see an increase in sales between 6% to 20%
  • Searches for “Sales Enablement” on Google increase by 51.2% year over year.
  • Organizations see a significant impact on sales as a result of sales enablement; 76% of organizations see an increase in sales between 6% to 20%.
  • 84% of sales executives cite content search and utilization as the top productivity improvement area.
  • Sales enablement increases revenue, coaches, and trains sales reps, and drives better business outcomes.
  • 84% of sales reps achieve their quotas when their employer incorporates a best-in-class sales enablement strategy.
  • 65% of sales managers say that the biggest challenge for them is the lack of time and resources to perform their job.
  • 75% of companies using sales enablement tools report an increase in sales within 12 months
  • 71.2% of companies using sales enablement platforms experience better team collaboration
  • Organizations with a formal sales enablement function have 2.3% higher revenue plan attainment than those without
  • Sales reps who use mobile selling tools and sales enablement solutions sell 26% more than those who don’t
  • Sales enablement tools can save sales reps an average of 2.6 hours per week
  • 37% of organizations are increasing their sales enablement program investment in 2021
  • High-performing sales organizations are twice as likely to provide ongoing sales training and support through sales enablement tools
  • Sales enablement technology can increase deal closure rates by 25%
  • On average, 65% of a company’s content goes unused by sales teams, which can be improved by sales enablement

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Sales enablement is a critical component of any successful sales team. It helps sales teams to be more effective and efficient in their sales activities. But what do the statistics say about sales enablement?

In this blog post, we’ll take a look at some of the most important sales enablement statistics and what they mean for your sales team. We will also discuss how you can use these statistics to improve your sales performance. So, if you’re looking to get the most out of your sales team, read on to learn more about sales enablement statistics.

Sales Enablement: The Most Important Statistics

Sales enablement has seen a 343% increase in adoption over the last 5 years, resulting in a 49% win rate on forecasted deals.
Searches for “Sales Enablement” on Google increase by 51.2% year over year.
Organizations see a significant impact on sales as a result of sales enablement; 76% of organizations see an increase in sales between 6% to 20%.

Sales Enablement: Statistics Overview

Sales enablement has seen a 343% increase in adoption over the last 5 years, resulting in a 49% win rate on forecasted deals, a 6-20% increase in sales, and a 14% increase in annual contract values and overall deal size.

It demonstrates the tangible benefits of sales enablement, such as improved sales content and training, sales and marketing alignment, sales reps productivity, consumer experience, and sales enablement strategy.

Searches for “Sales Enablement” on Google increase by 51.2% year over year.

More and more businesses are recognizing the value of sales enablement. It indicates that sales enablement is becoming a more widely accepted practice, and that organizations are looking for ways to better equip their sales teams with the knowledge, skills, and resources necessary to be successful. This increase in interest and adoption of sales enablement is an important indicator of its value and effectiveness.

Organizations see a significant impact on sales as a result of sales enablement; 76% of organizations see an increase in sales between 6% to 20%.

This statistic demonstrates the tangible results that organizations can expect to see when they invest in sales enablement. It shows that sales enablement is an effective tool for increasing sales and that it is worth the investment of time, money, and resources. By investing in sales enablement, organizations can expect to see a significant increase in sales and can better understand the potential return on their investment.

84% of sales executives cite content search and utilization as the top productivity improvement area.

The ability to quickly and easily find the right content is critical for sales executives to be productive. Content search and utilization are essential elements of a sales enablement strategy, and this statistic shows that sales executives understand the importance of content in their workflow. By investing in better content search and utilization tools, organizations can ensure that their sales teams are well-equipped to increase their productivity and close more deals.

Sales enablement increases revenue, coaches, and trains sales reps, and drives better business outcomes.

Sales enablement is impacting the buying experience and is helping revenue teams add value and increase revenue. By understanding it, businesses can make more informed decisions about how to best use sales enablement to improve their performance.

Check out our latest Sales Coaching Statistics

84% of sales reps achieve their quotas when their employer incorporates a best-in-class sales enablement strategy.

This information emphasizes the importance of a best-in-class sales enablement strategy for helping sales reps achieve their quotas. It clearly shows the potential of sales enablement strategies to positively impact sales reps’ performance and demonstrate the impact of investing in such strategies. It also highlights the importance of having an effective sales enablement program in place in order to maximize sales reps’ productivity and efficiency.

Sales enablement is a process of setting measurable revenue goals, developing training, tracking progress, adapting, learning, and utilizing technology to make better use of data.

It helps sales reps to be better informed, more efficient, and more successful in their roles.

65% of sales managers say that the biggest challenge for them is the lack of time and resources to perform their job.

This statistic highlights the need for efficient and effective tools and processes to help sales managers make the most of their limited time and resources. With the right technology and processes in place, sales managers can better manage their time and resources to maximize their performance. This can help improve the overall sales process and lead to improved results.

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Implementing effective sales enablement requires 7 steps, including leadership, culture, roles and responsibilities, incentives, processes, technology, and metrics. Sales enablement is an important part of any business, as it helps to ensure that sales teams are well-equipped to meet their goals.

By following these 7 steps, businesses can ensure that their sales enablement strategy is effective and efficient. This can help to improve sales performance and overall success.

Organizations with sales enablement processes in place for more than 2 years have a 7-percentage-point improvement in win rates. Which is a 44% increase in stakeholder satisfaction, a 27% decrease in struggling to achieve sales goals, and a 9-percentage-point increase in win rates when sales content tools are extremely effective.

Having a sales enablement team in place for a longer period of time has a positive effect on win rates, stakeholder satisfaction, and the ability to achieve sales goals. It shows that having effective sales content tools is important for improving win rates.

Organizations with sales enablement achieve a 49% win rate on forecasted deals, compared to a 42.5% win rate for organizations without sales enablement.

Sales enablement can be a powerful tool to increase sales success and efficiency.

65% of sales reps say they can’t find content to send to prospects, 35% of salespeople think marketing knows what content they need, and performance of new sales reps goes low after training.

These numbers show the need for sales enablement tools to help sales reps find the right content to send to prospects and to help bridge the gap between sales and marketing teams. It also highlights the need for better training to ensure new sales reps are properly equipped to succeed.

A sales enablement manager should possess both hard and soft skills, such as data-driven, tech savvy, project management, communication, and active listening skills, in order to be successful in their role.

A good sales enablement manager should possess both hard and soft skills, and have an understanding of the buyer’s journey and project management. This matters in the context of Sales Enablement Statistics because it provides insight into the qualifications and skills needed to be successful in this role, as well as the average salary and career path associated with the position.

75% of companies using sales enablement tools report an increase in sales within 12 months

Companies who invest in these tools are likely to see a significant return on their investment in the form of increased sales within a year. This is an invaluable insight for any business looking to maximize their sales potential.

71.2% of companies using sales enablement platforms experience better team collaboration

When companies invest in these platforms, they can expect to see tangible improvements in how their teams work together. This is an invaluable insight for any business looking to maximize their sales performance.

Organizations with a formal sales enablement function have 2.3% higher revenue plan attainment than those without

Having a dedicated team focused on sales enablement can lead to a significant increase in revenue attainment, making it an invaluable asset for any organization looking to maximize their sales performance.

Sales reps who use mobile selling tools and sales enablement solutions sell 26% more than those who don’t

Investing in these solutions can have a significant impact on sales performance, with reps who use them seeing a 26% increase in sales compared to those who don’t. This is an invaluable insight for any business looking to maximize their sales potential.

Sales enablement tools can save sales reps an average of 2.6 hours per week

These tools can make a significant difference in the efficiency of sales reps. This time savings can be used to focus on more important tasks, such as building relationships with customers and closing deals. In other words, sales enablement tools can help sales reps make the most of their time and maximize their productivity.

37% of organizations are increasing their sales enablement program investment in 2021

Sales enablement is becoming an increasingly popular tool for businesses to maximize their sales potential and stay competitive in the market. This statistic is a testament to the effectiveness of sales enablement programs and the value they bring to organizations.

High-performing sales organizations are twice as likely to provide ongoing sales training and support through sales enablement tools

Those who invest in ongoing training and support through sales enablement tools are more likely to achieve higher performance levels than those who do not. This highlights the value of sales enablement tools in helping sales teams stay ahead of the competition and maximize their success.

Sales enablement technology can increase deal closure rates by 25%

Investing in such technology can have a significant impact on deal closure rates. It’s a compelling argument for any business looking to maximize their sales success.

On average, 65% of a company’s content goes unused by sales teams, which can be improved by sales enablement.

Without the right tools and resources, a large portion of a company’s content is going to waste. Sales enablement can help bridge this gap and ensure that sales teams are able to make the most of the content available to them.

Conclusion

Sales enablement is an important tool in the modern sales process. By utilizing the right sales enablement strategies, businesses can improve their sales performance and increase their ROI.

Sales enablement statistics show that businesses that use sales enablement strategies are more likely to achieve their sales goals and increase their customer satisfaction. With the right sales enablement strategies, businesses can maximize their sales performance and increase their profits.

References

1 – https://learn.g2.com/sales-enablement-statistics

2 – https://www.mediafly.com/blog/16-sales-enablement-statistics-that-will-make-you-want-to-try-it/

3 – https://www.salesforce.com/resources/articles/what-is-sales-enablement/

4 – https://www.highspot.com/sales-enablement/

5 – https://www.highspot.com/blog/25-sales-enablement-stats-to-prove-your-revenue-impact/

6 – https://blog.hubspot.com/sales/benefits-of-sales-enablement

7 – https://www.showpad.com/blog/5-top-challenges-for-sales-enablement-professionals/

8 – https://crescendoapp.com/biggest-sales-enablement-challenges/

9 – https://www.leadfuze.com/enablement-manager/

10 – https://salesenablement.pro/expertise/a-detailed-overview-of-the-modern-sales-enablement-manager/

11 – https://clearslide.com

12 – https://www.mediadev.com

13 – https://salesforlife.com

14 – https://www.marketsandmarkets.com

15 – https://topsaleslibrary.com

16 – https://www.salesforce.com

17 – https://www.sellingpower.com

ZipDo, cited June 2023: Sales Enablement Statistics

FAQs

What is sales enablement?

Sales enablement is the practice of equipping sales teams with the resources and tools they need to effectively engage prospects, drive revenue, and increase efficiency.

What are the benefits of sales enablement?

Benefits of sales enablement include improved sales performance, increased customer satisfaction, improved customer retention, and increased sales productivity.

How does sales enablement help sales teams?

Sales enablement helps sales teams by providing them with the resources and tools they need to effectively engage prospects, drive revenue, and increase efficiency.

What are the components of a successful sales enablement strategy?

Components of a successful sales enablement strategy include content management, sales training, sales analytics, and sales process optimization.

What are the challenges associated with sales enablement?

Challenges associated with sales enablement include lack of alignment between sales and marketing teams, lack of resources, and difficulty in measuring the effectiveness of sales enablement initiatives.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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