Gitnux/Report 2026

Revpar Hotel Industry Statistics

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Revpar Hotel Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The revpar hotel industry at a glance

The U.S. RevPAR hotel industry remained under pressure in 2025, with RevPAR declining 0.4% to $99.80, while 2026 performance is expected to improve on major-event demand.

$99.80[49]
U.S. RevPAR, 2025
4.4%[56]
U.S. RevPAR growth forecast, 2026
2.17M[49]
U.S. hotel workers, 2025
51%[49]
Pipeline rooms in six states, 2025
Market size
U.S. hotels generated $85.1 billion in total taxes in 2025, including $26.1 billion in direct lodging taxes. The broader hotel guest-spending total was projected at $804.64 billion for 2026 across the categories tracked by AHLA and Tourism Economics.[49]
Forecast & CAGR
CoStar and Tourism Economics forecast U.S. RevPAR growth of 4.4% in 2026, followed by 2.1% in 2027. The 2026 gain is expected to combine 1.7% demand growth with 3.1% ADR growth.[56]
Market share & regions
In global 2026 year-to-date performance, the Americas recorded 2.4% RevPAR growth, while Europe retained the lead in ADR and RevPAR. Within the U.S. development pipeline, Florida, Texas, California, Tennessee, Georgia and North Carolina together represented 51% of pipeline rooms.[88][49]
Segmentation
Leisure remains the dominant U.S. demand segment: leisure trips accounted for more than 80% of the 2.4 billion domestic trips in 2025 and more than $1 trillion in travel spending. Hotel performance also varies by location, with suburban and secondary markets recovering more steadily than downtown and airport submarkets.[49]
Key players & concentration
The U.S. hotel market remains highly branded and franchise-led, but the sources reviewed did not provide a reliable current market-share concentration ratio for Marriott, Hilton, Hyatt, IHG or other operators. AHLA reported that six states held 51% of U.S. pipeline rooms, indicating geographic concentration of new supply rather than operator concentration.[49]
Pricing
U.S. average daily rate reached $160.30 in 2025, up 0.8% year over year, while RevPAR fell 0.4% to $99.80 as occupancy declined to 62.3%. CoStar’s August 2026 forecast called for ADR growth of 3.1% in 2026, supported partly by World Cup-related pricing premiums.[49][56]
Trends, drivers & challenges
The main 2026 demand catalysts are the FIFA World Cup and America250 celebrations, while international inbound travel remained 17% below 2019 levels in late 2025. Cost pressure remains significant: AHLA reported that operating costs rose four times faster than revenue over the preceding five years, and real profitability remained about 90% of 2019 levels after inflation.[49]
Consumer behavior & competition
U.S. domestic travel spending was projected to rise 1.1% year over year to $1.35 trillion in 2025, but travelers showed greater budget caution. About one-third of surveyed American travelers had used generative AI in trip planning by July 2025, increasing pressure on hotels to compete through personalization, direct distribution and differentiated experiences.[49]
M&A
Hyatt completed its acquisition of Playa Hotels & Resorts on June 17, 2025, for approximately $2.6 billion including about $900 million of debt, expanding its all-inclusive portfolio across Mexico and the Caribbean. Hyatt subsequently sold Playa’s owned real-estate portfolio for approximately $2.0 billion on December 30, 2025, while retaining long-term management relationships on most properties.[89][90]
Regulation
Labor and operating mandates are increasing hotel costs in several U.S. markets. AHLA cited a Los Angeles rule requiring housekeepers to receive at least $45 per hour for the entire shift when they work any overtime, and reported that New York City’s Safe Hotels Act and related licensing policies are affecting investment and operating decisions.[49]
Latest news
The latest major RevPAR forecast update reviewed was CoStar’s August 6, 2026 release, which raised the full-year U.S. 2026 RevPAR growth projection to 4.4% after stronger-than-expected leisure and business travel. The company said U.S. hotels sold 11.4 million more room nights in the first half of 2026 than in the same period of 2025, with room revenue up more than $5.4 billion.[56]
report visual · Comparison

Revenue of the largest revpar hotel companies

Marriott International leads with $26.2B in annual revenue (group level, converted to USD).

Marriott International$26.2B
Hilton$12.0B
Hyatt Hotels$7.1B
InterContinental Hotels Group$5.2B
Wyndham Hotels & Resorts$1.4B
source-verifiedsec.gov · ir.hilton.com · ihgplc.com · investor.wyndhamhotels.com2025

02 Ranking

Top 10 Companies in the Revpar Hotel Industry

The leading companies in the revpar hotel industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Hilton leads Gitnux's 2026 revpar hotel ranking with an Overall score of 9.6, driven by 9,158 properties and 1,351,351 rooms in 143 countries at year-end 2025. InterContinental Hotels Group is the runner-up at 9.1, backed by $1.897 billion of 2025 fee-business revenue from its hotel platform.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in hotel franchising and management

    Hilton

    US

    Ranked #1 · 9.6 · Hotel franchising and management

    Why we picked it: Scale in branded and franchised networks aligns with U.S. RevPAR recovery expectations for 2026.

    See in ranking ↓Visit hilton.com ↗

  2. #2 overall

    InterContinental Hotels Group

    GB

    Ranked #2 · 9.1 · Hotel franchising and management

    Why we picked it: Fee-business revenue ties to branded franchising economics as 2026 RevPAR growth is forecast at 4.4%.

    See in ranking ↓Visit ihgplc.com ↗

  3. #3 overall

    Marriott International

    US

    Ranked #3 · 9.0 · Hotel franchising and management

    Why we picked it: Broad footprint across management and franchising supports exposure to ADR-driven RevPAR gains in 2026.

    See in ranking ↓Visit marriott.com ↗

Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.

Full ranking

Sort by
Top 10 companies in the revpar hotel industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Hilton

Hotel franchising and management · US

9.6
2

InterContinental Hotels Group

Hotel franchising and management · GB

9.1
3

Marriott International

Hotel franchising and management · US

9.0
4

H World Group

Hotel franchising and management · CN

8.9
5

Hyatt Hotels

Hotel franchising and management · US

8.5
6

Wyndham Hotels & Resorts

Global hotel franchising and management · US

8.3
7

Meliá Hotels International

Hotel ownership, operation and franchising, global · ES

7.9
8

Minor International

International hotel ownership and management · TH

7.8
9

BWH Hotels

Hotel ownership, operation and franchising, global · US

7.7
10

Barceló Group

Hotel ownership and operation, global · ES

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the revpar hotel industry. In Revpar Hotel Industry Statistics. Gitnux. https://gitnux.org/revpar-hotel-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Hotel-chain AI adoption is high in 2026: 91% reported using AI, with external public tools generating 60% of AI usage. Integration with existing hotel systems ranks among top investment factors in 2025.

AI in the revpar hotel industry

  • 91% of hotel chains reported using AI in 2026, while 8% planned adoption within 12–24 months, according to a global study of 113 hotel chains.[1]
  • 60% of hotel-chain AI usage came from external public tools such as ChatGPT in 2026, compared with 27% from vendor-embedded systems and 12% from internally developed tools.[1]
  • 6% of hotel chains had a comprehensive company-wide AI strategy in 2025, according to h2c’s hotel-chain study.[2]
  • 19.5% of hotels in the 2024 survey reported using ChatGPT, while chatbot adoption was 8.5%, customer-review analysis 10.7% and predictive analytics 10.2%.[3]
  • 50% of hotel chains planned to expand customer-data-management AI applications in 2025, making it the leading planned expansion area.[2]
  • 29% of European survey hotels had implemented AI within the previous two years in 2025, while only 4% had more than three years of AI experience.[4]

Automation in the revpar hotel industry

  • 22% of hotel chains planned to establish a dedicated team or person to review automatable manual tasks in the h2c study.[5]
  • 43% of hotel chains had no plans to establish a dedicated team or person for reviewing automatable manual tasks in the h2c study.[5]
  • 70% of hotel-chain respondents ranked seamless integration with existing hotel systems among the top three technology-investment factors in 2025.[2]
  • Hotel chains identified an average of 6.6 tasks that could be automated but were still performed manually during the previous 12 months in the h2c study.[5]
  • More than 40% of hoteliers expected guest-data management to be fully automated within five years in 2025.[2]
  • 69% of hotel-chain respondents ranked reducing repetitive manual tasks among the top three factors influencing technology investment decisions in 2025.[2]

Digital Transformation in the travel and hospitality sector (sector benchmark)

  • 59% of active travel and hospitality respondents were at the piloting or deploying stage of AI adoption in Adobe’s global research.[6]
  • 47% of hotels in Andalusia rated their infrastructure capacity for digital transformation as high or very high in the study period.[7]
  • 69% of lodging-technology survey respondents identified integrating new technology with legacy systems as a moderate or major 2024 industry challenge.[8]
  • 80% of travel and hospitality respondents reported siloed, transactional, or consultative relationships between business and information-technology teams.[6]

Technology Adoption in the travel and hospitality sector (sector benchmark)

  • 83% of travel and hospitality executives said they increased AI budgets in 2024, according to the Skift-AWS industry survey.[9]
  • 89% of travel and hospitality executives expected generative AI to have a meaningful business impact within three years.[9]
  • 49% of global travel programs planned to increase technology investment for 2025, based on a GBTA poll of travel-industry professionals.[1]
  • 14% of travel buyers said they were already using AI in their travel programs in the October 2024 GBTA poll.[1]

Cloud Computing in the travel and hospitality sector (sector benchmark)

  • 79% of travel and tourism companies surveyed by the World Economic Forum reported cloud computing among technologies expected to be adopted.[10]
  • 67% of travel and hospitality companies were in advanced stages of cloud adoption in the 2024 Skift-AWS industry survey.[9]
  • 69% of hospitality respondents used a hybrid-cloud deployment model globally in 2023, compared with 31% using public cloud only.[11]
  • 29% of hospitality respondents reported full cloud maturity for critical applications and workloads globally, while 38% said they were well on the way in 2023.[11]
  • 67% of travel and hospitality companies were in advanced stages of cloud adoption globally in 2024, according to a survey of industry executives.[9]

Big Data in the travel and hospitality sector (sector benchmark)

  • More than eight in ten worldwide travel buyers considered data analytics extremely or very important to their travel programs in April 2025.[12]
  • 18.8% of hotels in an Andalusian study rated their implementation of big-data tools as high or very high.[7]
  • 62.8% of hotels in an Andalusian study rated their implementation of big-data tools as low or very low.[7]
  • 89% of travel and tourism companies surveyed by the World Economic Forum reported user and entity big-data analytics among technologies expected to be adopted.[10]

IoT in the travel and hospitality sector (sector benchmark)

  • 95% of travel and tourism companies surveyed by the World Economic Forum reported the internet of things among technologies expected to be adopted.[10]

05 Statistics

Data & Analytics

Data integration limits AI deployment: only 11% report a fully integrated technology stack in 2026. Revenue-management teams still report manual reporting needs in 2025.

Business intelligence in the revpar hotel industry

  • 61% of hotel revenue-management leaders reviewed reports at least once daily in 2025.[13]
  • 29% of hotel revenue-management teams still created reports by hand in 2025.[13]
  • 45% of hotel revenue-management teams identified finding new channels and source markets as needing automation in 2025.[13]
  • 15.12% of hotels reported purchasing an automated reporting solution in 2025.[13]
  • 61% of hotel revenue-management teams identified managing availability and inventory across channels as needing automation in 2025.[13]
  • 29% of hotel revenue-management teams identified generating occupancy, revenue and guest-data reports as needing automation in 2025.[13]

Data analytics in the revpar hotel industry

  • 19% of hotels spent one to two days per month generating and analyzing reports in 2025.[13]
  • 79% of hoteliers spent more than 11 hours weekly on tasks that could be automated in 2025.[14]
  • 6% of hotels reported using analytics platforms such as Looker or Tableau in 2025.[13]
  • 85% of global hoteliers said revenue management was essential to profitability in the 2026 survey.[15]
  • 49% of hoteliers were actively seeking artificial-intelligence solutions in SiteMinder’s 2025 survey.[14]
  • 53% of surveyed hoteliers used artificial intelligence to support pricing decisions in 2026.[1]

Data Quality in the travel and hospitality sector (sector benchmark)

  • 69% of travel and hospitality companies training AI models wasted resources on bad data in 2025, according to a Salesforce survey of business leaders.[16]
  • 47% of business leaders were fully confident in their organizations’ data accuracy in 2025, across the broader business sample reported by Salesforce.[16]
  • 27% of hotel operators used more than seven technology platforms in 2026, increasing the risk of fragmented and inconsistent operational data.[1]
  • 27% of hotel operators spent more than 11 hours per week consolidating or reconciling data in 2026.[1]
  • 15% of hotel owners and operators were very confident in the accuracy and timeliness of their operational data in 2026.[1]

Data Governance in the travel and hospitality sector (sector benchmark)

  • 78% of travel and hospitality business leaders said data-governance policies varied across departments in 2025.[16]
  • 97% of travel and hospitality business leaders said a strong data foundation was the most critical factor for AI deployment in 2025.[16]
  • Only 11% of hotel owners and operators reported a fully integrated technology stack in 2026, indicating limited enterprise-wide data integration.[1]
  • 51% of hoteliers said regulation helped their commercial goals in 2025, while 20% said it hindered them, in a survey covering hotel distribution professionals.[13]
  • 91% of hotel owners and operators still relied on some manual reporting within automated workflows in 2026, highlighting incomplete process standardization.[1]

KPIs in the revpar hotel industry

  • 77.4% of hotel revenue-management respondents preferred RevPAR for measuring performance in the 2019 study.[17]
  • 75% of European hotels used a property-management system in the 2025 survey.[4]
  • More than 70 property-management-system solutions were reported in use across European hotels in the 2025 survey.[4]
  • 44% of European hotels applied a formal revenue-management strategy in the 2025 survey.[4]
  • 13.7% of hotel revenue-management respondents used total revenue per available room in 2019.[17]
  • 3.9% of hotel revenue-management respondents used other revenue-management measures in 2019.[17]

06 Statistics

Strategy & Growth

The U.S. pipeline shows geographic concentration, with six states representing 51% of pipeline rooms in 2025. RevPAR direction remains closely tied to ADR and demand mix shifts.

Growth in the revpar hotel industry

  • 10.2% was Hyatt’s 2025 RevPAR growth in the Middle East and Africa.[18]
  • 2.9% is PwC’s projected U.S. hotel RevPAR growth for 2026.[19]
  • $88.99 was global hotel RevPAR in 2025, up from $86.19 in 2024, according to STR data cited by IHG.[20]
  • 3.2% is PwC’s projected U.S. hotel demand growth for 2026, compared with 2.3% projected supply growth.[19]
  • 23.7 million hotel rooms were available globally in 2025, compared with 22.6 million in 2024.[20]
  • 58.3% was U.S. hotel RevPAR growth in 2021 as demand recovered from the pandemic shock.[21]

Differentiation in the revpar hotel industry

  • 13 Hyatt-branded hotels and 8,313 rooms represented Hyatt’s share of Host Hotels’ portfolio as of February 20, 2026.[18]
  • 85% of surveyed consumers were more likely to use a hotel brand if they belonged to its loyalty program.[20]
  • 20 upper-upscale core hotels containing 15,764 rooms formed Park Hotels & Resorts’ core portfolio as of February 20, 2026.[18]
  • 5 Hilton-branded hotels and 1,775 rooms represented Hilton’s share of Host Hotels’ portfolio as of February 20, 2026.[18]
  • -0.2% was the weakest hotel brand family’s RevPAR compound annual growth rate from 2014 to 2024.[22]
  • 79% of surveyed consumers were more likely to recommend hotel brands with good loyalty programs.[20]

Mergers and acquisitions in the revpar hotel industry

  • $4.3 billion was the announced value of Standard General’s 2024 acquisition of Bally’s Corporation.[23]
  • $680 million was Host Hotels’ 2024 purchase price for the 450-room Turtle Bay Resort.[18]
  • 37 properties and 8,789 rooms entered Marriott’s system through the 2025 citizenM brand acquisition.[18]
  • $525 million was the announced value of OYO’s 2024 acquisition of Motel 6 parent G6 Hospitality.[24]
  • 3 new brands were added to Marriott’s portfolio in 2025 through the citizenM acquisition and two brand launches.[18]
  • 83% was the year-over-year increase in global travel, leisure and hospitality M&A value in 2025.[23]

Strategic partnerships in the revpar hotel industry

  • 89.3% of one hotel investment company’s properties operated under existing Marriott, Hilton or Hyatt relationships in 2025.[18]
  • 610,000 rooms were in Marriott’s development pipeline at year-end 2025, across approximately 4,100 properties.[18]
  • 64,000 rooms outside the United States and Canada were included in Marriott’s 2025 gross room additions and development relationships.[18]
  • 217 hotels and 29,580 rooms were in Apple Hospitality’s portfolio after its 2025 acquisition of Motto Nashville Downtown.[18]
  • More than half of Marriott’s development-pipeline rooms were located outside the United States and Canada at year-end 2025.[18]
  • 1,200 development deals were signed by Marriott with hotel owners and other counterparties in 2025.[18]

07 Statistics

People & Workforce

Labor constraints remain explicit, with turnover at 5.35% in June 2026 and U.S. hotels trying to fill six to seven open positions per property in late 2024. Housekeeping shortages were cited by 38% of U.S. hotels in late 2024.

Hiring in the revpar hotel industry

  • 38% of surveyed U.S. hotels identified housekeeping as their most frequently reported staffing shortage in late 2024.[25]
  • Approximately 2.2 million people were projected to work in direct U.S. hotel operations in 2026.[25]
  • More than 30,000 direct hotel jobs were projected to be added in the United States in 2026.[25]
  • 70% of surveyed U.S. hotel operators offered higher wages to recruit and retain employees in 2026.[25]
  • U.S. hotels were trying to fill six to seven open positions per property in late 2024.[25]

Employee retention in the revpar hotel industry

  • 72% of surveyed U.S. hoteliers said hospitality career opportunities were better than ever or unchanged since the pandemic in late 2024.[25]
  • Hotel turnover was 5.35% in June 2026, according to an analysis of Actabl data.[25]
  • 9% of surveyed U.S. hotels described themselves as severely understaffed at the end of 2024.[25]
  • 13% of surveyed U.S. hotels provided hotel discounts to attract and retain workers in late 2024.[25]
  • 63% of hospitality job seekers reported satisfaction with onboarding at their most recent job in 2025.[25]

Remote Work in the travel and hospitality sector (sector benchmark)

  • Among travel buyers, 7% reported a full-time remote company policy for 2024, compared with 15% among travel suppliers and travel-management companies.[26]
  • Across U.S. hospitality and food services, employees worked 10.19% of paid days from home in 2026.[27]
  • Across U.S. hospitality and food services, employees worked 11.11% of paid days from home in 2025.[27]
  • Across U.S. hospitality and food services, employees worked 10.23% of paid days from home in 2024.[27]

Hybrid Work in the travel and hospitality sector (sector benchmark)

  • Among business-travel professionals in Europe, 77% reported that their company had a hybrid work policy for 2025.[28]
  • Among travel buyers, 68% reported a hybrid company work policy for 2024.[26]
  • Among business-travel professionals in the Asia-Pacific region, 62% reported that their company had a hybrid work policy for 2025.[28]
  • Among business-travel professionals in North America, 51% reported that their company had a hybrid work policy for 2025.[28]
  • Among business-travel professionals in Latin America, 58% reported that their company had a hybrid work policy for 2025.[28]

Upskilling in the revpar hotel industry

  • 57% of surveyed Scottish hospitality businesses found it difficult to access funding for training and upskilling in 2024.[29]
  • 40,894 IHG colleagues completed Code of Conduct training in 2024.[20]
  • 54,393 IHG colleagues completed the company’s e-learning training in 2024.[20]
  • 1,053 IHG colleagues had completed preventing-human-trafficking training since its October 2024 launch.[20]
  • 32% of Scottish hotel and restaurant establishments provided external workforce training in 2022.[29]

Employee Engagement in the travel and hospitality sector (sector benchmark)

  • Across Travel + Leisure Co.’s accommodation and hospitality workforce, the 2024 associate-engagement survey received 16,405 completions, representing 86% of associates.[30]
  • Across New Zealand tourism businesses, 60% of employees reported work engagement in 2025.[31]
  • Across IHG’s global hotel and corporate workforce, the 2024 employee-engagement score was 87%.[20]
  • Across New Zealand hospitality and tourism workplaces, 67% of employees in very small organizations reported work engagement in 2025.[31]
  • Across New Zealand hospitality and tourism workplaces, 62% of employees with people-management responsibilities reported work engagement in 2025.[31]

DEI in the revpar hotel industry

  • Women held 28.4% of independent board seats at publicly traded hotel companies in 2025.[32]

08 Statistics

Customer & Sales

Direct booking friction remains measurable: 85 points on website satisfaction for 2026 ACSI coexists with 97% of hotel website visitors leaving without booking in the 2024 measurement period. Cancellation recovery shows a 14.1% click-through rate in 2026 benchmarks.

Customer experience in the revpar hotel industry

  • 80 points was the 2026 U.S. lodging score for in-room entertainment quality on ACSI’s 0–100 scale.[33]
  • 85 points was the 2026 U.S. lodging score for website satisfaction on ACSI’s 0–100 scale.[33]
  • 84 points was the 2026 U.S. lodging score for staff courtesy and helpfulness on ACSI’s 0–100 scale.[33]
  • 78 points was the 2026 U.S. lodging score for hotel amenities such as pools, spas, fitness rooms and business centers on ACSI’s 0–100 scale.[33]
  • 80 points was the 2026 U.S. lodging score for call-center satisfaction on ACSI’s 0–100 scale.[33]

Customer retention in the revpar hotel industry

  • 34.6 days was the average 2023 cancellation window for independent hotels worldwide.[34]
  • 14.1% was the average click-through rate for hotel cancellation-recovery emails in Revinate’s 2026 benchmark data.[35]
  • $95 was the average incremental booking value from hotel pre-arrival emails in Revinate’s 2025 benchmark data.[35]
  • 2.6 nights was the average stay length at independent hotels worldwide in 2025.[34]
  • 21.8% was the 2025 cancellation rate for OTA bookings at independent hotels worldwide.[34]

Customer acquisition in the revpar hotel industry

  • 15–25% was the estimated OTA commission range cited for hotel distribution in 2026.[1]
  • $262 billion was the value of direct digital hotel gross bookings globally in 2024.[36]
  • 36.6% of bookings at independent hotels worldwide were direct in 2025.[34]
  • 18% of guests who began searching on an OTA ultimately booked directly with the hotel in SiteMinder’s 2026 traveler study.[37]
  • 21% of hotel database records globally contained an OTA-masked email address in 2024.[35]

Customer loyalty in the revpar hotel industry

  • 675 million members belonged to the five major hotel loyalty programs tracked by CBRE in 2024.[23]
  • 4,248,000 Bonvoy member paid room nights were generated for included hotels during 2025.[38]
  • 52.8% was the average loyalty-member contribution to hotel occupancy in 2024.[39]
  • 14.5% was the year-over-year increase in membership across five major hotel brand families in 2024.[23]
  • 68% of Marriott’s global hotel room nights were booked by loyalty-program members in 2025.[18]

Lead generation in the revpar hotel industry

  • 3.0% was the average conversion rate for cold hotel-lead nurture campaigns in North America in 2023.[35]
  • 63.9% was the average open rate for cold hotel-lead nurture campaigns in North America in 2023.[35]
  • 11% was the conversion rate achieved by La Jolla Beach & Tennis Club’s combined warm- and cold-lead nurture campaigns in one year.[35]
  • $3,422 was the average booking value from warm hotel-lead campaigns in North America in 2023.[35]
  • 7.9% was the average conversion rate for warm hotel-lead nurture campaigns in North America in 2023.[35]

09 Statistics

Marketing & Brand

Direct growth constraints show up in survey data, with 70% of mid-sized chains and 73% of independent hotels reporting difficulty increasing direct online bookings. Brand distribution dependence remains shaped by OTA capture levels.

Marketing in the revpar hotel industry

  • 66% of hotels use a social-media or public-relations agency to increase awareness, according to a 2025 global hotel survey.[13]
  • 47% of hotels use a guest appreciation or loyalty program to increase repeat business and retention, according to a 2025 global hotel survey.[13]
  • 70% of mid-sized hotel chains report difficulty increasing direct online bookings, according to a 2025 global hotel survey.[13]
  • 46% of hotels use CRM marketing and website offers to promote direct bookings, according to a 2025 global hotel survey.[13]
  • 73% of independent hotels report difficulty increasing direct online bookings, according to a 2025 global hotel survey.[13]

Digital marketing in the revpar hotel industry

  • 20% of European hotels generated more than half of their bookings through OTAs in 2023.[40]
  • $9.85 in additional revenue was generated globally for every correctly captured hotel guest email address in 2024.[35]
  • 97% of hotel website visitors left without booking in the benchmark report’s 2024 measurement period.[41]
  • 28% of European hotels had OTA market shares of 30% to 49% in 2023.[40]
  • 7 of 10 regions had a majority of hotel website traffic coming from mobile devices in the benchmark report’s 2024 measurement period.[41]

Branding in the revpar hotel industry

  • 30% of U.S. hotel brands delivered above-average RevPAR growth over the five years to 2023.[42]
  • -0.2% was the RevPAR compound annual growth rate of the weakest U.S. hotel brand family from 2014 to 2024.[42]
  • 3% was the average U.S. hotel RevPAR growth rate from 2013 to 2018.[42]
  • 9.3% of hotel customers said sustainability significantly influenced their consideration of hotel brands in 2024, according to Brand Finance research.[43]
  • 25 hotel brands per brand family were tracked on average in the United States in 2023, up from 13 in 2013.[42]

Social media in the revpar hotel industry

  • 19 daily engagements were received by travel and hospitality brands on X in 2024.[44]
  • 26% of travel and hospitality Instagram posts were multi-image posts in 2024, up from 22% in 2023.[44]
  • 43% of travel and hospitality Instagram posts were single-image posts in 2024, down from 52% in 2023.[44]
  • 46% of travel and hospitality brands had TikTok accounts in 2024, compared with 32% of brands overall.[44]
  • 36 inbound social-media messages per day were received by travel and hospitality brands in 2024, down from 41 in 2023.[44]

Influencer Marketing in the travel and hospitality sector (sector benchmark)

  • 72% of European travel and hospitality brands plan to expand their creator pool, according to research conducted across seven European markets in 2025.[45]
  • 92% of European travel and hospitality brands work with micro-creators, defined as influencers with 10,000 to 100,000 followers, in research conducted across seven markets in 2025.[45]
  • 91% of hospitality brands include some form of influencer marketing in their brand strategy, based on a 2026 hospitality-sector survey.[46]
  • 49% of hospitality brands include paid influencer work in their brand strategy, up from 37% in the previous survey period.[46]
  • 92% of destination marketing organizations and tourism boards globally increased or maintained influencer-marketing budgets in 2026.[47]

10 Statistics

Operations & Execution

Operations show cost and throughput pressure alongside AI use: AI improved respondents’ own work in 2026, and full-service hotels using Hotel Effectiveness reduced hours per occupied room by 3.1% in the first half of 2026.

Process optimization in the revpar hotel industry

  • 84% of hotel-operations respondents said AI improved their own work in 2026.[25]
  • 3.1% was the reduction in hours per occupied room at full-service hotels using Hotel Effectiveness in the first half of 2026.[25]
  • 2.0% was the 2024 increase in combined electricity, water, sewer and gas costs at U.S. hotels.[42]
  • 38% of hotel-operations respondents identified operational efficiency as AI’s highest-value area in 2026.[25]
  • 5.1% was the 2024 increase in U.S. hotel information and telecommunications department expenses, partly reflecting technology implementation costs.[42]

Operational efficiency in the revpar hotel industry

  • 65% of surveyed U.S. hotels reported staffing shortages at the end of 2024.[48]
  • 2.5% was the year-over-year increase in U.S. hotel labor costs per occupied room through the third quarter of 2025.[49]
  • 3.8% was the increase in U.S. hotel undistributed-department expenses per occupied room through the third quarter of 2025.[49]
  • 3.3% was the year-over-year increase in U.S. hotel operated-department expenses per occupied room through the third quarter of 2025.[49]
  • 22.1% more compensation dollars were paid by the typical U.S. hotel in 2024 than in 2019.[42]

Quality management in the revpar hotel industry

  • 40% of North American hotel guests considered a smart TV or streaming capability a must-have amenity in 2025.[50]
  • 8.05 points was the negative impact score associated with room maintenance in TrustYou’s global hospitality review analysis for the first half of 2024.[51]
  • 72% of North American hotel guests said their room included a smart TV in 2025.[50]
  • 14% of U.S. leisure lodging guests reported making a complaint in 2025.[33]
  • 5.82 points was the negative impact score associated with room cleanliness in TrustYou’s global hospitality review analysis for the first half of 2024.[51]

Supply chain in the revpar hotel industry

  • 77% of surveyed U.S. hotels reported increased costs for food and beverage supplies in 2021.[1]
  • 44% of hotel-industry buyers said sustainability was somewhat important to the hotel owners they worked with in late 2021.[52]
  • 68% of hotel-industry buyers identified supply-chain shortages as their top procurement challenge in late 2021.[52]
  • Nearly 75% of surveyed U.S. hotel operators said supply-chain disruptions negatively affected business revenue in 2021.[1]
  • 86% of surveyed U.S. hotels said supply-chain disruptions had a moderate or significant impact on operations in 2021.[1]

Outsourcing / Offshoring in the travel and hospitality sector (sector benchmark)

  • 9% of North American travel buyers and 13% of European travel buyers whose programs were not adding staff expected to outsource more work to third parties in 2025.[26]
  • Six in 10 travel buyers worldwide relied on their travel management company for sourcing support in 2025.[12]
  • Around three in 10 travel buyers worldwide engaged external consultants for travel-supplier sourcing in 2025.[12]
  • 14% of travel supplier and TMC professionals whose companies were not adding staff expected to outsource more work to third parties in 2025.[26]
  • 64% of European corporate travel managers outsourced at least part of their hotel RFP process in 2026.[26]

11 Statistics

Finance & Pricing

Pricing sets the RevPAR pathway: U.S. ADR reached $160.30 in 2025 while RevPAR fell 0.4% to $99.80. The 2026 outlook includes ADR growth at 3.1% in the forecast decomposition.

Pricing strategy in the revpar hotel industry

  • 1.8% was Hilton’s 2024 RevPAR growth at comparable franchised hotels worldwide.[53]
  • $100.19 was U.S. hotel RevPAR in 2024, an increase of 2.04% year over year.[25]
  • $99.80 was U.S. hotel RevPAR in 2025, a decline of 0.4% from the previous year.[49]
  • 2.1% was Hilton’s 2024 ADR growth at comparable managed hotels, alongside a 2.1-percentage-point occupancy increase.[53]
  • $160.30 was the U.S. hotel average daily rate in 2025, reflecting 0.8% growth.[49]

Cost reduction in the revpar hotel industry

  • 3.3% of U.S. hotel total revenue was spent on utilities in 2023, up from 2.9% in 2019.[42]
  • 34.6% of U.S. hotel revenue went to labor costs in 2024, up from 33.3% in 2023.[54]
  • 4,072 U.S. hotels were included in CBRE’s analysis of utility expenditures from 2019 through 2022.[42]
  • 24.7% was the U.S. hotel EBITDA margin in 2024, compared with 25.9% in 2023.[54]
  • 40% was the share of turnover represented by labor costs in Australian hospitality businesses in 2024–25.[55]

Profitability in the revpar hotel industry

  • $73.60 was U.S. hotel GOPPAR in 2024, an increase of 3.2% from 2023.[56]
  • 36.6% was the U.S. hotel GOP margin in the first half of 2026, up from 36.2% in the first half of 2025.[57]
  • $209.67 was U.S. hotel TRevPAR in 2024, up 7.2% year over year.[56]
  • $51.00 was U.S. hotel GOPPAR in 2023 in the STR profitability series, compared with $49.00 in 2022.[54]
  • $94.21 was U.S. hotel GOPPAR in the first half of 2025, an increase of 2.0% from the first half of 2024.[57]

Financial planning in the revpar hotel industry

  • $163.73 was PwC’s U.S. hotel ADR forecast for 2026.[57]
  • $106.74 was CoStar’s U.S. hotel RevPAR forecast for 2027.[57]
  • $165.70 was the CoStar forecast for U.S. hotel ADR in 2026.[57]
  • 62.9% was PwC’s U.S. hotel occupancy forecast for 2026.[57]
  • $102.95 was PwC’s U.S. hotel RevPAR forecast for 2026.[57]

12 Statistics

Product & Service

Product development in the revpar hotel industry

  • Hilton added 409 strategic-partner hotels and approximately 19,400 rooms during 2024.[53]
  • Upper-midscale hotels led the U.S. development pipeline with 2,354 projects and 227,845 rooms at the end of 2024.[58]
  • IHG opened 23,600 rooms in the fourth quarter of 2024, 23% more than in the same quarter of 2023.[20]
  • IHG signed 106,242 rooms across 714 hotels into its global pipeline in 2024.[20]
  • 2,970 U.S. hotel projects totaling 345,640 rooms were in early planning at the end of 2024.[58]

Product lifecycle in the revpar hotel industry

  • Lodging Econometrics forecast 708 new U.S. hotels and 80,034 rooms to open during 2026.[58]
  • IHG’s global pipeline represented 33% of its current system size at the end of 2024.[20]
  • 1,336 U.S. hotel brand-conversion projects covering 128,736 rooms were recorded at the end of 2024.[58]
  • 1,997 U.S. hotel renovation and conversion projects covering 255,816 rooms were active at the end of 2024.[58]
  • U.S. hotel renovation and conversion activity increased 6.1% year over year in the fourth quarter of 2025.[59]

After-sales in the revpar hotel industry

  • 86 points was the 2026 U.S. lodging score for mobile-app quality on the American Customer Satisfaction Index’s 0–100 scale.[33]
  • 81 points was the 2026 U.S. lodging score for in-room internet-service quality.[33]
  • 84 points was the 2026 U.S. lodging score for staff courtesy and helpfulness.[33]
  • 86 points was the 2026 U.S. lodging score for ease of making a reservation on the American Customer Satisfaction Index’s 0–100 scale.[33]
  • 85 points was the 2026 U.S. lodging score for mobile-app reliability.[33]

Value proposition in the revpar hotel industry

  • The strongest hotel brands in CBRE’s analysis outperformed lagging chain-scale counterparts by as much as 79% over the five years through 2023.[60]
  • Upper-midscale hotel chains were the best RevPAR performers across both five-year periods analyzed by CBRE through 2023.[60]
  • IHG’s Americas RevPAR increased 2.5% in 2024.[20]
  • Only 30% of hotel brands in CBRE’s analysis achieved above-average RevPAR growth during the five years through 2023.[60]
  • IHG’s EMEAA RevPAR increased 6.6% in 2024.[20]

13 Statistics

Sustainability & Ethics

Operational sustainability is now a tracked baseline, with 98.1% of U.S. hotels implementing alternatives to single-use plastic water bottles in 2024. The report also includes Hilton’s mapped climate risks as 100% of properties in 2024.

Sustainability in the revpar hotel industry

  • 98.1% of U.S. hotels implemented alternatives to single-use plastic water bottles in 2024.[61]
  • 82% of Hilton hotels offered Digital Key in 2024, eliminating more than 103 tons of plastic.[62]
  • 98.6% of U.S. hotels did not provide selected single-use plastic items in 2024.[61]
  • 63.9% of U.S. hotels diverted at least 76% of their food waste in 2024.[61]
  • 31,500+ hotels participated in the Cornell Hotel Sustainability Benchmarking Index, covering 94 countries and 2021–2026 data releases.[63]

ESG in the revpar hotel industry

  • 4.8 million volunteer hours had been logged by Hilton team members since 2017.[62]
  • 100% of Hilton hotels were mapped against climate risks and the WWF Water Risk Filter in 2024.[62]
  • More than 9,100 Hilton properties use LightStay to track carbon emissions, water use, waste reduction and community impact.[62]
  • 100% of Hilton managed hotels had general managers attest that all hotel team members completed anti-trafficking training in 2024.[62]
  • 970,000+ learning and career-growth opportunities were created by Hilton in 2024.[62]

Ethics in the revpar hotel industry

  • 429 frontline employees from four- and five-star hotels in Egypt participated in a study of codes of ethics and CSR skepticism.[64]
  • 100% of Hilton managed hotels reported general-manager attestation of full anti-trafficking-training completion in 2024.[62]
  • 5 major hotel chains pledged to equip housekeepers with panic buttons in 2018.[65]
  • 71 hotel companies were assessed for modern-slavery statements in a global hotel-sector review.[66]

CSR in the revpar hotel industry

  • $1,355,567 was distributed through Hilton’s Team Member Assistance Fund for disaster relief in 2024.[62]
  • 3,600 people received clean drinking water through Hilton’s three new community water projects in 2024.[62]
  • 300+ action grants are targeted by Hilton for hotel-led social and environmental projects.[62]
  • 4,000+ Hilton team members received more than $1.4 million in disaster, crisis and hardship assistance in 2024.[62]
  • $500,000 was committed by Hilton to combat human trafficking across the hospitality industry through the AHLA Foundation’s No Room For Trafficking initiative.[62]

Circular economy in the revpar hotel industry

  • 8% of IHG’s reported 2024 waste production came from hotel-reported data, while 92% was estimated.[20]
  • 45.4% of U.S. hotels reported diverting food waste in 2024, an operational circularity measure.[61]
  • 2.45 kilograms of unsorted waste per guest per day were generated by surveyed Zanzibar hotels.[67]
  • 185 million tonnes of greenhouse-gas emissions are generated annually by hospitality food supply chains, according to a 2026 circular-tourism report.[68]
  • 10 hotels were examined in a Zanzibar study measuring hotel waste composition and circular-economy opportunities.[67]

Carbon footprint in the revpar hotel industry

  • 578,398 metric tonnes was Hilton’s total waste generated across managed and franchised hotels in 2024.[62]
  • 14,290 megaliters was Hilton managed hotels’ 2024 water consumption.[62]
  • 492 liters per square meter was Hilton’s total water-consumption intensity in 2024.[62]
  • 60.6% was Hilton managed hotels’ reduction in landfill-waste intensity from the 2008 baseline in 2024.[62]
  • 32.7% was Hilton’s reduction in franchised-hotel carbon-emissions intensity per square meter from its 2008 baseline in 2024.[62]

15 Statistics

Globalization & Expansion

Expansion scale is tracked alongside systems footprint, including Hilton’s 8,447 properties and 1,268,206 rooms at December 31, 2024. The pipeline also shows continued development additions into 2026.

Globalization in the revpar hotel industry

  • 83,000 net rooms were added to Hilton’s system during 2024.[78]
  • 8,447 properties and 1,268,206 rooms comprised Hilton’s global portfolio at December 31, 2024.[80]
  • 154,200 rooms were added to Hilton’s development pipeline during 2024.[78]
  • 5,836 hotels and 881,427 rooms comprised Accor’s global portfolio at the end of 2025.[81]
  • 3,141 Accor hotels and 360,126 rooms were located in Europe, North Africa and the Middle East at the end of 2025.[79]

Cultural adaptation in the revpar hotel industry

  • 44% of hoteliers expressed uncertainty about the return on investment from localization in Agoda’s Asia research.[82]
  • More than 120 hotels were in Hilton’s Curio Collection development pipeline in 2026.[80]
  • More than 200 hotels were in Hilton’s Curio Collection worldwide in 2026.[80]
  • 4.49 was the mean satisfaction score for Chinese-speaking hotel staff among surveyed Chinese-speaking tourists in Luang Prabang.[83]
  • 50 markets was Hilton’s approximate target footprint for Curio Collection in 2026.[80]

Supplier management in the revpar hotel industry

  • Three supplier-risk areas—labour practices, sustainability and financial risks—were incorporated into IHG’s supplier-management technology in 2024.[20]
  • Approximately 500 Marriott suppliers were evaluated through EcoVadis in 2025.[84]
  • All Accor suppliers were required to comply with the group’s Responsible Procurement charter in 2024.[81]
  • More than 1,000 suppliers across five continents participated in Accor’s Achieving Net Zero Together program in 2024.[81]
  • Five continents were covered by Accor’s supplier decarbonization program in 2024.[81]

Stakeholder management in the revpar hotel industry

  • 46 hotels totaling 15,287 rooms were in Hilton’s ownership segment at December 31, 2025.[78]
  • 20,100 rooms from strategic partner hotels were included in Hilton’s 2024 pipeline additions.[78]
  • 19,400 rooms added to Hilton’s system in 2024 came from strategic partner hotels.[78]
  • 423 strategic partner hotels were included in Hilton’s development-pipeline additions during 2024.[78]
  • 263,000 associates employed by Marriott hotel owners had their employment managed by Marriott in 2024.[85]

Distribution channels in the revpar hotel industry

  • 22% of bookings at large international hotel chains came through direct digital and web channels in the 2024 distribution study.[86]
  • 45.1% of European hotel overnight stays were generated through real-time online channels in 2023.[40]
  • $519 was the average direct website booking value for hotels in SiteMinder’s 2024 global analysis.[87]
  • 12.3% of European hotel overnight stays were booked through hotel websites or booking systems in 2023.[40]
  • 17% of bookings at large international hotel chains came from walk-ins and group bookings in the 2024 distribution study.[86]

Key questions about the revpar hotel industry

What is the current U.S. RevPAR size for hotels, and where did it land in 2025?
U.S. hotel RevPAR finished 2025 at $99.80 after declining 0.4%.
How fast is U.S. RevPAR expected to grow in 2026?
U.S. RevPAR growth is forecast at 4.4% in 2026. CoStar and Tourism Economics expect 1.7% demand growth combined with 3.1% ADR growth.
Which companies lead the revpar hotel industry?
Hilton leads Gitnux's 2026 revpar hotel ranking with an Overall score of 9.6, driven by 9,158 properties and 1,351,351 rooms in 143 countries at year-end 2025. InterContinental Hotels Group is the runner-up at 9.1, backed by $1.897 billion of 2025 fee-business revenue from its hotel platform.
What technology shifts are relevant to RevPAR performance in 2026?
Hotel chains reported 91% using AI in 2026, and 53% of surveyed hoteliers used AI to support pricing decisions in 2026. Revenue-management teams also flag channel availability and inventory automation needs.
How is new supply concentrated, and how does that affect RevPAR dynamics?
In the U.S. development pipeline, Florida, Texas, California, Tennessee, Georgia and North Carolina together represented 51% of pipeline rooms. The report also notes new supply stays structurally restrained.
What are the top demand catalysts and constraints for 2026 RevPAR?
The main 2026 demand catalysts are the FIFA World Cup and America250 celebrations. International inbound travel remained 17% below 2019 levels in late 2025.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Revpar Hotel Industry Statistics. Gitnux. https://gitnux.org/revpar-hotel-industry-statistics
MLA
Samuel Norberg. "Revpar Hotel Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/revpar-hotel-industry-statistics.
Chicago
Samuel Norberg. 2026. "Revpar Hotel Industry Statistics." Gitnux. https://gitnux.org/revpar-hotel-industry-statistics.

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