Gitnux/Report 2026

Auto Retail Industry Statistics

EV retail hit 1.18 million units in 2023—Tesla Model Y led with 385,000. Explore the numbers behind U.S. auto demand and pricing.
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November 10, 2026Updated
Auto Retail Industry Statistics
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The auto retail industry at a glance

U.S. auto retail generated $1.301 trillion in dealership sales in 2025, supported by 16,990 dealerships, 2.4 million jobs and 16.36 million new light-vehicle sales.

$1.301T[17]
Dealership sales, 2025
16.36M[57]
U.S. light-vehicle sales, 2025
2.4M[17]
Jobs created, 2025
17.4%[57]
GM U.S. market share, 2025
Market size
U.S. dealerships recorded $1.301 trillion in total sales during 2025, across 16,990 dealerships. NADA’s total includes new-vehicle, used-vehicle, parts and service activity reported for franchised and independent dealerships.[17]
Forecast & CAGR
Cox Automotive forecast U.S. new-vehicle sales of 15.8 million units in 2026, down 2.4% from its 2025 estimate of 16.3 million. A reliable current multi-year CAGR for the full auto-retail market was not identified.[58]
Market share & regions
The United States recorded 16.36 million car and light-truck sales in 2025. GM led manufacturers with 17.4% of U.S. sales, followed by Toyota at 15.4%, Ford at 13.4% and Hyundai-Kia at 11.2%.[57]
Segmentation
Dealership activity is segmented into new-vehicle sales, used-vehicle sales, parts and service, finance and insurance, and collision-related services. Within the 2025 franchised-dealership workforce, technicians represented 31.5% of employees, while other service and parts employees represented 45.6%.[17]
Key players & concentration
Major U.S. dealer groups include Lithia Motors, AutoNation, Penske Automotive Group, Group 1 Automotive, Asbury Automotive Group and Sonic Automotive. Dealer ownership remains fragmented: owners with 10 or fewer rooftops accounted for 96.5% of new-vehicle sales in 2024, although that share declined from 98.3% in 2015.[17][59]
Pricing
Vehicle pricing remains a central retail constraint because affordability is affected by both transaction prices and financing costs. The Bureau of Labor Statistics measures used-car and truck prices in the CPI using monthly valuation data from J.D. Power Valuation Services, with the sample updated for vehicle age and model changes.[60]
Trends, drivers & challenges
Retail demand is being shaped by elevated vehicle affordability pressure, changing interest rates, inventory normalization and the shift toward hybrids and electric vehicles. Cox Automotive forecast 2026 new-vehicle sales at 15.8 million, while NADA reported that average franchised-dealership revenue rose 4.5% year over year in 2025.[58][17]
Consumer behavior & competition
Consumers increasingly compare inventory, prices and financing online before visiting a dealership, while competition is intensifying among franchised dealers, used-car retailers and direct-to-consumer manufacturers. In 2025, Toyota sold 2.518 million U.S. vehicles, GM 2.841 million and Ford 2.193 million, illustrating the scale of competition among leading manufacturers and their dealer networks.[57]
M&A
Consolidation continued in 2025, although acquisition activity by the six major public dealer consolidators totaled only $174 million in the first quarter, according to Haig Partners. Asbury Automotive Group also agreed to acquire the Herb Chambers dealer group for approximately $1.34 billion, a transaction involving 33 dealerships and 52 franchises.[61][62]
Regulation
The Federal Trade Commission withdrew its Combating Auto Retail Scams Trade Regulation Rule, commonly called the CARS Rule, on February 11, 2026, following federal-court decisions. The withdrawal leaves dealers subject to existing federal consumer-protection requirements and applicable state rules rather than the withdrawn rule’s proposed disclosure framework.[63]
Latest news
The most recent industry outlook available as of November 9, 2026 points to a softer 2026 U.S. new-vehicle market, with Cox Automotive forecasting 15.8 million sales, a 2.4% decline from its 2025 estimate. Competitive pressure is also increasing as Asian brands gain share and Detroit-based manufacturers face slower growth.[58][62]

02 Ranking

Top 10 Companies in the Auto Retail Industry

The leading companies in the auto retail industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 9, 2026 · Next review December 9, 2026

Verdict

Carvana leads Gitnux's 2026 auto retail ranking with an Overall score of 9.0, with 596,641 retail vehicles sold in 2025 through its e-commerce platform. Group 1 Automotive is the highest-ranked franchised auto dealership operator at 8.7, with 254 dealerships and 32 collision centers operating at year-end 2025.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in online used vehicle retail

    Carvana

    US

    Ranked #1 · 9.0 · Online used vehicle retail

    Why we picked it: Online used vehicle retail and trade-ins at 596,641 retail vehicles sold in 2025.

  2. Leader in franchised dealership retail

    Group 1 Automotive

    US

    Ranked #2 · 8.7 · Franchised dealership retail

    Why we picked it: Franchised dealership retail paired with collision operations across U.S. and U.K. footprints.

  3. Leader in automotive retail and digital sales

    Lithia Motors

    US

    Ranked #3 · 8.5 · Automotive retail and digital sales

    Why we picked it: Automotive dealership retail alongside digital vehicle sales, covering $37.6 billion in 2025 revenue.

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the auto retail industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Carvana

Online used vehicle retail · US

9.0
2

Group 1 Automotive

Franchised dealership retail · US

8.7
3

Lithia Motors

Automotive retail and digital sales · US

8.5
4

AutoNation

Franchised dealership network · US

8.5
5

Asbury Automotive Group

Franchised dealership network · US

8.5
6

Penske Automotive Group

Global automotive and commercial vehicle dealership retail · US

8.3
7

Berkshire Hathaway Automotive

New and used vehicle dealerships in the United States · US

8.2
8

CarMax

Omnichannel used vehicle retail and financing · US

8.0
9

Sonic Automotive

Franchised and used vehicle dealership retail · US

7.9
10

Hedin Mobility Group

European vehicle distribution and dealership retail · SE

7.9

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 9, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Priya Chandrasekaran. (2026, February 13). Top 10 companies in the auto retail industry. In Auto Retail Industry Statistics. Gitnux. https://gitnux.org/auto-retail-industry-statistics/#top-companies

report visual · Comparison

U.S. motor vehicle and parts dealers sales by dealer category

Automobile dealers holds the largest share at 85.6%.

Automobile dealers85.6%
Automotive parts, accessories, and tire retailers8%
Other motor vehicle dealers6.3%
source-verifieddata.census.gov

04 Statistics

Technology & Innovation

AI usage is moving from experimentation to operational use. In Q2 2026, 29% of U.S. dealerships were actively adapting for AI-powered search.

AI in the auto retail industry

  • 15% of dealerships currently used generative AI to create salesperson-approved customer communications in 2024.[1]
  • 29% of U.S. dealerships were actively adapting for AI-powered search in the second quarter of 2026.[1]
  • 17% of dealerships currently used AI to analyze consumer online activity and behavior in 2024.[1]
  • 13% of dealerships had an external AI partner in 2026, and 66% of those dealers reported using AI optimally.[1]
  • 29% of dealerships currently used customer-service chatbots with 24-hour response capability in 2024.[1]
  • 76% of dealerships using AI reported a positive result from its use in a 2023 survey.[2]

Automation in the auto retail industry

  • 29% of dealerships used 24-hour customer-response chatbots in 2024.[1]
  • 14% of dealerships used automated vehicle offers based on consumer behavior and purchase indicators in 2024.[1]
  • 7% of U.S. vehicle buyers completed their purchase entirely online in the 2025 survey.[1]
  • 53% of U.S. vehicle buyers completed all purchase steps at a dealership in the 2025 survey.[1]
  • 63% of U.S. dealers said investing in AI tools was critical to long-term success in the 2025 survey.[1]

Digital Transformation in the retail and e-commerce sector (sector benchmark)

  • Across EU businesses, 74% reached at least a basic level of digital intensity in 2024.[3]
  • Across retail and consumer-goods companies, 70% of business functions had generative AI adopted or piloted in 2025.[4]
  • Among EU large businesses, 96% reached at least a basic level of digital intensity in 2025.[3]
  • Among EU small and medium-sized enterprises, 71% reached at least a basic level of digital intensity in 2025.[3]

Technology Adoption in the retail and e-commerce sector (sector benchmark)

  • Across US and European retailers, 23% had fully scaled wireless communication technologies such as RFID or Bluetooth in 2025.[5]
  • Across US and European retailers, 16% had fully scaled artificial intelligence in 2025.[5]
  • Across US and European retailers, 66% had moved beyond exploration and testing of store-intelligence technologies in 2025.[5]
  • Across US and European retailers, 27% had fully scaled cameras and sensors in 2025.[5]
  • Across US and European retailers, 21% had fully scaled edge computing technologies in 2025.[5]

Cloud Computing in the retail and e-commerce sector (sector benchmark)

  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[3]
  • Across EU enterprises using paid cloud services, 71.53% used cloud-based file storage in 2025.[3]
  • Across EU enterprises using paid cloud services, 71.69% used cloud-based office software in 2025.[3]
  • Across EU enterprises using paid cloud services, 85.15% used cloud-based email in 2025.[3]
  • Across EU enterprises using paid cloud services, 45.52% hosted enterprise databases in the cloud in 2025.[3]

Big Data in the retail and e-commerce sector (sector benchmark)

  • Across EU enterprises, 26.20% performed data analytics on transaction records such as sales and payment records in 2025.[3]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[3]
  • Across retail companies, 64% said their customer data was structured and accessible enough to support artificial-intelligence use cases in 2025.[6]
  • Across retail companies, 23% were using artificial intelligence in production to resolve customer identities or prepare customer data for marketing or analytics in 2025.[6]

IoT in the retail and e-commerce sector (sector benchmark)

  • Among retail enterprises undertaking digital transformation, 32% were using IoT at an advanced level in 2024.[7]

05 Statistics

Data & Analytics

Dealers face both sourcing and governance friction. In 2024, 43.2% of automotive sales leads were mishandled across dealership websites.

Business intelligence in the auto retail industry

  • 80% of U.S. dealers obtained vehicle-valuation data from vendors or partners.[1]
  • 39% of U.S. dealers collected dealership-operational data in-house.[1]
  • 81% of U.S. dealers obtained customer and lead data from vendors or partners.[1]
  • 4 in 5 U.S. dealers agreed data could help forecast trends, capture demand, improve efficiency and increase profits.[1]
  • 65% of U.S. dealers obtained dealership-operational data from vendors or partners.[1]
  • 13% of U.S. dealers obtained vehicle-valuation data from original-equipment manufacturers.[1]

Data analytics in the auto retail industry

  • 12.6% of surveyed auto dealers used analytical data for inventory-management and vehicle-price-setting decisions in 2024.[8]
  • 43.2% of automotive sales leads were mishandled across dealership websites in the 2024 Foureyes benchmark dataset.[9]
  • 47.7% of dealership website calls were mishandled in the 2024 Foureyes benchmark dataset.[9]
  • 26.3% of dealership website calls were never logged to the CRM in the 2024 Foureyes benchmark dataset.[9]
  • 35.5% of dealership website chats were mishandled in the 2024 Foureyes benchmark dataset.[9]
  • 42.2% of dealership website forms were mishandled in the 2024 Foureyes benchmark dataset.[9]

Data Quality in the retail and e-commerce sector (sector benchmark)

  • Across retail and e-commerce, 66% of respondents identified data-quality controls as a significant challenge in 2024.[10]
  • Across retail and e-commerce, 66% of respondents rated their identity-resolution ability only somewhat effective in 2024.[10]
  • Across retail and e-commerce, 62% of respondents rated their data-management practices only somewhat effective in 2024.[10]
  • Across retail and e-commerce, 29% of respondents rated their customer-data collection methods not very effective in 2024.[10]
  • Across retail and e-commerce, 48% of respondents rated their customer-data collection methods only somewhat effective in 2024.[10]

Data Governance in the retail and e-commerce sector (sector benchmark)

  • Across retail and consumer-products companies, 53.5% of respondents said regulatory compliance was not a significant data challenge in 2025.[11]
  • Across retail and CPG companies, 35% of respondents cited inconsistent or incorrect answers to data questions as a governance-related blocker in 2025.[12]
  • Across retail and consumer-products companies, 96% of respondents said breaking down data silos was a significant challenge in 2025.[11]
  • Across retail and consumer-products companies, 66% of respondents said their data-management capabilities were only somewhat unified in 2025.[11]
  • Across retail and e-commerce, 57% of respondents identified data governance as a significant challenge in 2024.[10]
  • Across retail and CPG companies, 31% of respondents cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[12]

KPIs in the auto retail industry

  • 45% of U.S. service visits for vehicles aged two to five years went to dealerships in 2025.[1]
  • 81% of high-performing U.S. dealerships offered online service scheduling, compared with 72% of other dealerships.[1]
  • 29% was the U.S. dealership share of service visits in 2025.[1]
  • $9.23 million was the average U.S. dealership service and parts revenue in 2025.[1]
  • 55% of U.S. service visits for vehicles less than two years old went to dealerships in 2025.[1]
  • 21% of high-performing U.S. dealerships offered mobile service check-in, compared with 12% of other dealerships.[1]

06 Statistics

Strategy & Growth

Commercial and fixed-ops revenue profiles shape group strategy. Penske reported $27.5 billion of 2025 retail automotive dealership revenue.

Growth in the auto retail industry

  • $3.4 billion was Penske Automotive Group’s 2025 retail commercial-truck dealership revenue.[13]
  • $27.5 billion was Penske Automotive Group’s 2025 retail automotive dealership revenue.[13]
  • 38% was AutoWallis Group’s Retail Business Unit revenue growth in 2025, reaching HUF 235 billion.[14]
  • 38.6 million used vehicles were sold in the United States in 2025, according to Cox Automotive data cited by Penske Automotive Group.[13]
  • 20% was AutoWallis Group’s revenue growth in 2025, reaching HUF 477 billion.[14]
  • $922.6 million was Penske Automotive Group’s 2025 revenue from commercial-vehicle distribution and other operations.[13]

Differentiation in the auto retail industry

  • 48% of AutoNation’s 2025 total gross profit came from parts and service operations.[13]
  • 36 brands were represented across Group 1 Automotive’s dealership portfolio in 2025.[15]
  • 30% of AutoNation’s 2025 total gross profit came from finance and insurance sales.[13]
  • 9% of AutoNation’s 2025 total gross profit came from used-vehicle sales.[13]
  • 30 different new-vehicle brands were sold through AutoNation’s franchised dealerships in 2025.[13]
  • 13% of AutoNation’s 2025 total gross profit came from new-vehicle sales.[13]

Mergers and acquisitions in the auto retail industry

  • 3 of Group 1 Automotive’s 2025 U.K. acquisitions were Toyota dealerships.[13]
  • 4 dealership acquisitions in the United Kingdom expanded Group 1 Automotive’s 2025 retail network to 254 dealerships.[13]
  • 10.1% of Group 1 Automotive’s outstanding common shares were repurchased in full-year 2025, alongside its retail expansion strategy.[13]
  • 1 of Group 1 Automotive’s 2024 U.K. acquisitions was a BMW/MINI dealership.[13]
  • 4 of Group 1 Automotive’s 2024 U.K. acquisitions were Mercedes-Benz dealerships.[13]
  • 4 dealerships were acquired by Group 1 Automotive in the United Kingdom during 2025.[13]

Strategic partnerships in the auto retail industry

  • 7 countries formed Penske Automotive Group’s dealership footprint in 2026, enabling alliances with multiple national automotive brands.[13]
  • 36 brands formed Group 1 Automotive’s multi-brand retail alliance across its U.S. and U.K. dealership network in 2025.[15]
  • 20,452 employees participated in Group 1 Automotive’s employee stakeholder base across the United States and United Kingdom in 2025.[13]
  • 145 dealerships and 21 collision centers formed Group 1 Automotive’s U.S. retail and service network at December 31, 2025.[13]
  • 109 dealerships and 11 collision centers formed Group 1 Automotive’s U.K. retail and service network at December 31, 2025.[13]
  • 62 towns and cities in the United Kingdom were covered by Group 1 Automotive’s retail operations in 2025.[13]

07 Statistics

People & Workforce

Retention and tenure vary across roles, while hybrid work is tracked across retail labor. The median tenure for all U.S. dealership employees was 2.9 years in 2024.

Hiring in the auto retail industry

  • 28% of employees at New Jersey new-car dealerships were minorities in 2024.[16]
  • More than 1 million people were employed directly by U.S. franchised dealerships in 2024.[17]
  • 22.7% of White employees in the U.S. car-dealer industry were women in 2024.[18]
  • 68.3% of the U.S. car-dealer workforce was White in 2024.[18]
  • 42% of the U.S. franchised dealership workforce were millennials in the latest NADA workforce profile.[17]

Employee retention in the auto retail industry

  • 42% was the annualized turnover rate for all U.S. dealership positions in 2024.[17]
  • 45% was the annualized turnover rate for non-luxury dealership positions in 2024.[17]
  • 2.9 years was the median tenure for all U.S. dealership employees in 2024.[17]
  • 82% was the one-year retention rate for luxury dealership positions in 2024.[17]
  • 49% was the three-year retention rate for all U.S. dealership positions in 2024.[17]

Remote Work in the retail and e-commerce sector (sector benchmark)

  • Across U.S. retail trade, employees worked from home for 14.09% of full paid working days in 2026.[19]
  • Across U.S. retail trade, employees worked from home for 14.02% of full paid working days in 2025.[19]
  • Across U.S. retail trade, employees worked from home for 13.46% of full paid working days in 2024.[19]
  • Across U.S. retail trade, employees worked from home for 14.03% of full paid working days in 2023.[19]
  • Across U.S. retail trade, employees worked from home for 15.14% of full paid working days in 2022.[19]

Hybrid Work in the retail and e-commerce sector (sector benchmark)

  • Across U.K. employers, 42% had a formal hybrid-working policy in 2025.[20]
  • Across U.K. employers, 65% required hybrid employees to attend the workplace a minimum number of days in 2025.[20]
  • Across retail organizations globally, 42% used mandated office days as their hybrid-work model in 2025.[21]
  • Across U.K. employers, 23% used informal manager-employee arrangements for hybrid work in 2025.[20]
  • Across retail organizations globally, 55% of employees worked from the office five days per week in 2025.[21]

Employee Engagement in the retail and e-commerce sector (sector benchmark)

  • Across U.S. retail workers, 24% reported one or more symptoms of burnout in Seramount’s spring 2025 survey.[22]
  • Across retail employees in Culture Amp’s 2024 dataset, 70% were engaged in 2025 reporting.[22]
  • Across U.S. retail workers, 24% were promoters of their organizations in Seramount’s spring 2025 survey.[22]
  • Across U.S. retail workers, 35% rated their personal well-being above average in Seramount’s spring 2025 survey.[22]
  • Across retail employees, 84% would recommend their company as a great place to work in Culture Amp’s 2024 dataset.[22]

DEI in the auto retail industry

  • 84% of people working at U.S. automobile dealerships were White in 2024, according to Bureau of Labor Statistics data cited by the Virginia Automobile Dealers Association.[23]
  • 23% of Toyota Motor North America’s workforce were women in the 2024 data snapshot.[24]
  • 9% of people working at U.S. automobile dealerships were Black in 2024, according to Bureau of Labor Statistics data cited by the Virginia Automobile Dealers Association.[23]
  • 52% of Toyota Motor North America diversity dealerships were represented by Toyota Lexus Minority Owners Dealership Association members in 2024.[24]

Change Management in the retail and e-commerce sector (sector benchmark)

  • Across organizations surveyed by Gartner, 74% of HR leaders said managers were not equipped to lead change in 2025.[25]

08 Statistics

Customer & Sales

Lead handling and service follow-through are central. The average mass-market dealer-service appointment wait was 5.2 days in 2024.

Customer experience in the auto retail industry

  • 822 points was mass-market battery-electric buyer satisfaction in the United States in 2024, versus 857 for internal-combustion buyers.[26]
  • 57% of U.S. new-vehicle buyers said nine or ten key sales-experience performance indicators were met in 2024.[26]
  • 68% of U.S. dealer-service customers preferred text-message updates in 2024, compared with 16% preferring phone calls.[26]
  • 801 points was U.S. vehicle-purchase satisfaction in 2024, on a 1,000-point scale.[26]
  • 5.2 days was the average mass-market dealer-service appointment wait in the United States in 2024.[26]

Customer retention in the auto retail industry

  • 74% of buyers who returned to a dealership for service in the previous 12 months said they were likely to repurchase there in the 2025 U.S. study.[1]
  • 44% of buyers who did not return to a dealership for service said they were likely to repurchase there in the 2025 U.S. study.[1]
  • 86% of high-performing U.S. dealers had a process for acquiring inventory through the service lane in 2025, versus 72% of other dealers.[1]
  • 47% of U.S. consumers preferred replacing rather than repairing a vehicle facing high repair costs in 2024.[1]
  • 14% of U.S. consumers were offered a trade-in value during a service visit in the 2025 study.[1]

Customer acquisition in the auto retail industry

  • 41.7% was the lead-to-qualified-lead rate for U.S. dealership websites in the 2024 Foureyes benchmark.[9]
  • 10.4% was the qualified-lead-to-sold-lead rate for U.S. dealership websites in the 2024 Foureyes benchmark.[9]
  • 2% was the visitor-to-lead conversion rate for U.S. dealership websites in the 2024 Foureyes benchmark.[9]
  • 60.1% of U.S. dealership website leads came from calls in the 2024 Foureyes benchmark.[9]
  • 1,635,441 leads came from the analyzed U.S. dealership websites in the 2024 Foureyes benchmark.[9]

Customer loyalty in the auto retail industry

  • 74% of U.S. consumers with high likelihood of returning for service said they trusted the dealer gave them the best deal in 2025.[1]
  • 74% of U.S. buyers who used the same dealer for service said they were likely to buy their next vehicle there in 2025.[1]
  • 59% of U.S. consumers with low likelihood of returning for service reported high dealer-experience satisfaction in 2025.[1]
  • 49% of U.S. consumers who found dealer photo or video tools helpful said they were more likely to approve recommended services in 2025.[1]
  • 40% of U.S. consumers with low likelihood of returning for service trusted the dealer gave them the best deal in 2025.[1]

Lead generation in the auto retail industry

  • 6.5% of U.S. dealership leads came from referrals in the 2024 Foureyes benchmark.[9]
  • 24.6% of U.S. dealership leads came from direct traffic in the 2024 Foureyes benchmark.[9]
  • 2.0% of U.S. dealership leads came from email in the 2024 Foureyes benchmark.[9]
  • 64.1% of qualified U.S. dealership leads came from forms in the 2024 Foureyes benchmark.[9]
  • 15.6% of qualified U.S. dealership leads came from chat in the 2024 Foureyes benchmark.[9]

09 Statistics

Marketing & Brand

Advertising spend remains heavy and increasingly digital. U.S. new-car dealers spent $10 billion on advertising in 2025, with 74% digital.

Marketing in the auto retail industry

  • $1.3 trillion was total sales generated by U.S. new-car dealerships in 2025.[17]
  • $10 billion was total advertising spend by U.S. new-car dealers in 2025.[17]
  • $5.04 billion was U.S. franchised-dealership advertising expenditure in June year-to-date 2026.[17]
  • 16,990 new-car dealerships operated in the United States in 2025.[17]
  • $705 was average U.S. franchised-dealership advertising expenditure per new vehicle sold in 2024.[27]

Digital marketing in the auto retail industry

  • 65% of in-market U.S. dealership leads did not receive a response within 24 hours of returning to a dealer website in the 2024 benchmark.[9]
  • 29.0% of in-market U.S. dealership leads came from paid channels in the 2024 Foureyes benchmark.[9]
  • 9.8% of qualified U.S. dealership leads came from referrals in the 2024 Foureyes benchmark.[9]
  • 59.8% of delayed U.S. dealership lead responses arrived seven or more days after the prospect’s return visit in the 2024 benchmark.[9]
  • 74% of U.S. new-car dealer advertising spend was digital in 2025.[17]

Branding in the auto retail industry

  • 12 reviews per month was the approximate volume needed for a U.S. dealership to be average in Widewail’s 2024 analysis.[28]
  • 17.4% was the 2024 increase in negativity about professionalism in U.S. dealership reviews.[28]
  • 18% was the monthly increase in U.S. dealership review volume reported by Widewail in 2024.[28]
  • 19.6% was the year-over-year increase in staff-related negativity in U.S. dealership reviews in 2024.[28]
  • 25% of negative U.S. dealership reviews mentioned staff in 2024.[28]

Social media in the auto retail industry

  • 3 was the median Facebook post-interaction count for worldwide auto dealerships in Q3 2026.[29]
  • 211 was the median total Facebook interactions for worldwide auto dealerships in Q3 2026.[29]
  • 38 was the median number of Facebook posts published by worldwide auto dealerships in Q3 2026.[29]
  • 17 was the median Instagram post-interaction count for worldwide auto dealerships in Q3 2026.[29]
  • 13,842 was the median Instagram follower count for worldwide auto dealerships in Q3 2026.[29]

Influencer Marketing in the retail and e-commerce sector (sector benchmark)

  • 80% of brands investing in creator marketing increased creator budgets in 2026, while 25% raised creator spending by more than 10%.[30]
  • 49% of brands investing in creator marketing reported sales as an impact of creator activity in 2026, compared with 60% citing brand sentiment and 58% citing awareness.[30]
  • 78% of surveyed brands reported growing creator-marketing budgets in 2025, up from 36% reporting budget growth in 2024.[30]
  • 91% of brands investing in creator marketing ran an always-on component in 2026, including 62% with hybrid programs and 29% with fully continuous programs.[30]
  • 58% of brands integrated retail media networks and creator marketing platforms by amplifying creator-generated content on retail media channels in 2025.[30]

10 Statistics

Operations & Execution

Operational execution pressure shows up in repair throughput and scheduling. The average franchised dealership wrote 5,267 repair orders in 2024.

Process optimization in the auto retail industry

  • 14% of dealers had already changed shopper-experience processes to align with digital retailing in the United States in 2023.[1]
  • 50% of dealers said they were likely to change sales processes so staff completed more of the deal upfront in the United States in 2023.[1]
  • 81% of dealers considered showing the same available vehicles online and in-store important for process consistency in the United States in 2023.[1]
  • 79% of dealers said in-store digital tools would make processes more efficient in the United States in 2023.[1]
  • 12% of dealers had already changed sales processes so staff completed more of the deal upfront in the United States in 2023.[1]

Operational efficiency in the auto retail industry

  • 22 technicians per average franchised dealership, including body-shop technicians, were reported by NADA for the United States in 2024.[17]
  • $13,816 was average service-and-parts sales per warranty repair order at U.S. franchised dealerships in 2024.[17]
  • 5,267 repair orders were written by the average franchised dealership in the United States in 2024.[17]
  • 11,082,537 repair orders were written across reporting franchised dealerships in the United States in 2024.[17]
  • 20 technicians per average franchised dealership, excluding body-shop technicians, were reported by NADA for the United States in 2024.[17]

Quality management in the auto retail industry

  • 60% of dealership service customers considered detailed reminders and online or mobile scheduling important when choosing a service provider in the United States in 2025.[1]
  • 22% of consumers cited trust as the single strongest reason for returning to the dealership where they purchased their vehicle in the United States in 2025.[1]
  • 79% of dealership service customers considered text updates about upcoming or scheduled service helpful in the United States in 2025.[1]
  • 89% of customers considered returning after a dealership service visit in the United States in 2025.[1]
  • 84% of dealership service customers considered special discounts or coupons helpful communications in the United States in 2025.[1]

Supply chain in the auto retail industry

  • $1,354,520,255 was total parts inventory across reporting franchised dealerships in the United States in 2024.[17]
  • 36% of shoppers cited online-versus-dealership vehicle-detail differences as a challenge in the United States in 2023.[1]
  • 42% of shoppers cited online-versus-dealership price differences as a challenge in the United States in 2023.[1]
  • $3,195 was the repair-versus-trade tipping point identified in dealership service interactions in the United States in 2025.[1]
  • 14% of dealership service operations offered a trade-in valuation during service in the United States in 2025.[1]

Outsourcing / Offshoring in the retail and e-commerce sector (sector benchmark)

  • Among U.S. apparel imports, China’s share fell from 30% in 2019 to 21% in 2023, while other Asian suppliers’ share rose from 30% to 35%.[31]
  • 76% of retail organizations with $150 million–$200 million in revenue outsourced some or all fulfillment in 2025.[32]
  • 72% of retail organizations with $100 million–$150 million in revenue outsourced some or all fulfillment in 2025.[32]
  • 57% of retail organizations with $50 million–$100 million in revenue outsourced some or all fulfillment in 2025.[32]
  • 74% of retailers surveyed sourced internationally, including 71% of small companies and 84% of larger companies, in 2024.[33]

11 Statistics

Finance & Pricing

Affordability links transaction price and financing costs. GM U.S. market share was 17.4% in 2025, alongside other manufacturer share concentrations.

Pricing strategy in the auto retail industry

  • 90% of shoppers considered identical online and dealership prices important in the United States in 2023.[1]
  • 84% of U.S. consumers said third-party valuation backing increases confidence in a dealership offer in 2025.[1]
  • 81% of dealers agreed that price transparency positively affects customer experience in the United States in 2023.[1]
  • 55% of dealers preferred finalizing the purchase price in person in the United States in 2023.[1]
  • 69% of U.S. consumers found it valuable to know their vehicle’s current market value in 2025.[1]

Cost reduction in the auto retail industry

  • 75% of shoppers were interested in continuing the purchase process on a tablet or digital tool at the dealership in the United States in 2023.[1]
  • 23% of dealers said their digital retailing solution provided the same experience online and in-store in the United States in 2023.[1]
  • 91% of shoppers wanted the option to interact digitally at the dealership in the United States in 2023.[1]
  • 86% of shoppers believed in-store digital tools would save time in the United States in 2023.[1]
  • 23% of dealers said customers could obtain the same information online and in-store in the United States in 2023.[1]

Profitability in the auto retail industry

  • $22,770,215 was average annual service-and-parts sales per U.S. franchised dealership in 2024.[17]
  • $3.44 in parts sales was generated per dollar of service labor sales at U.S. franchised dealerships in 2024.[17]
  • $68.6 million was the increase in AutoNation same-store customer-pay service gross profit in 2025 versus 2024.[14]
  • $57.5 million was the increase in AutoNation same-store warranty-service gross profit in 2025 versus 2024.[14]
  • 37.6% was average service-and-parts gross profit as a percentage of sales at U.S. franchised dealerships in 2024.[17]

Financial planning in the auto retail industry

  • $134.8 million was AutoNation’s floorplan assistance in 2025.[14]
  • $46.3 million was AutoNation’s net new-vehicle inventory carrying expense in 2025.[14]
  • $210.6 million was AutoNation’s new-vehicle floorplan interest expense in 2024.[14]
  • $181.1 million was AutoNation’s new-vehicle floorplan interest expense in 2025.[14]
  • $125.8 million was AutoNation’s floorplan assistance in 2023.[14]

12 Statistics

Product & Service

Service and digital touchpoints influence loyalty and spend. Cox Automotive reported 57% improvement in dealership experience for buyers engaging with chatbots in 2025.

Product development in the auto retail industry

  • 65% of U.S. shoppers wanted to complete most or all vehicle-purchase steps online.[1]
  • 57% improvement in dealership experience was reported by buyers who engaged with chatbots in Cox Automotive’s 2025 study.[1]
  • 69% of U.S. dealers said customers were driving adoption of digital tools in automotive retail.[1]
  • 63% of U.S. dealers said investing in artificial-intelligence tools was critical to success in the 2025 buyer journey study.[1]
  • 91% of U.S. car shoppers wanted the option to interact digitally at the dealership in 2023.[1]

Product lifecycle in the auto retail industry

  • 53% of U.S. shoppers said dealership waits for paperwork and approvals were too long.[1]
  • 39% of U.S. vehicle-purchase steps were completed online in 2023, according to Cox Automotive’s retailing research.[1]
  • 64% of U.S. vehicle buyers said dealerships could operate more efficiently.[1]
  • 2.5 hours was the reported average in-store vehicle-buying time for U.S. dealers, compared with shoppers’ preferred 90 minutes.[1]
  • 43% of U.S. vehicle-purchase steps were expected to be completed online in 2024.[1]

After-sales in the auto retail industry

  • 46,523 technicians, including body-shop technicians, were employed by U.S. new-truck dealerships in 2025.[17]
  • 89% of U.S. consumers who serviced at a dealership considered returning to that dealership.[1]
  • More than 11 million repair orders were written by U.S. new-truck dealerships in 2025.[17]
  • $47.91 billion was generated by U.S. dealership service and parts departments in 2025.[17]
  • 45% of U.S. dealership service customers reported at least one frustration with their visit.[1]

Value proposition in the auto retail industry

  • 41% of U.S. consumers initially considered a dealership for vehicle service, equal to the share considering general repair shops.[1]
  • 65% of U.S. dealership service customers who received repair photos or videos said the tools built trust with their service provider.[1]
  • $640 was the average repair-order spend when U.S. dealers sent repair photos or videos, versus $410 without them.[1]
  • 20% of U.S. consumers who serviced outside dealerships considered switching to a dealership.[1]
  • 16% of U.S. consumers used an artificial-intelligence website or tool to research their last service provider.[1]

13 Statistics

Sustainability & Ethics

Compliance and ESG remain measurable topics across dealer operations. Morningstar assigned a Low Sustainalytics ESG Risk Rating to all U.S. auto retailers covered as of August 26, 2024.

Sustainability in the auto retail industry

  • 55% of AutoNation dealerships had upgraded to exterior LED lighting by 2024.[14]
  • 74 Toyota dealers in North America participated in the Dealer Environmental Excellence Program in fiscal 2024.[34]
  • 20% was the reduction in non-renewable electricity use reported by Toyota dealers participating in its environmental program by fiscal 2024.[34]
  • 26% of surveyed European automotive dealer groups had a written sustainability strategy in 2023, while 74% did not.[35]

ESG in the auto retail industry

  • 71% of Ford's combined Scope 1 and Scope 2 emissions were attributed to dealership franchises in the company's reported 2022 assessment.[36]
  • 21.7% of average US dealership before-tax net profit was consumed by federal regulatory compliance costs in 2012.[37]
  • Over two-thirds of companies across all industries received Medium-or-higher ESG Risk Ratings in Morningstar's comparison as of August 2024.[12]
  • All US auto retailers covered by Morningstar had a Low Sustainalytics ESG Risk Rating as of August 26, 2024.[12]

Ethics in the auto retail industry

  • Nearly 80% of surveyed consumers said in 2024 they would refer friends and family to a dealership that made compliance a priority.[38]
  • More than 50% of surveyed consumers were more likely to shop at a dealership that clearly displayed its code of ethics in 2024.[38]
  • 60% of surveyed consumers were more likely to buy a car from a dealership with a clearly stated compliant resolution process in 2024.[38]
  • Nearly 65% of surveyed US consumers said in 2024 that they believed car-dealership business practices were not ethical.[39]

CSR in the auto retail industry

  • 1.1 million people were directly employed by US new-car and truck dealerships in 2025, according to NADA.[17]
  • 42% of the US franchised-dealer workforce were millennials, according to NADA's workforce profile.[17]

Circular economy in the auto retail industry

  • 26,006 used bumpers were collected through Subaru dealerships' Japanese recycling initiative in fiscal 2026.[40]
  • 214,356 used tires were collected through Subaru dealerships in Japan in fiscal 2026.[40]
  • 4,961 kilolitres of waste oil were collected through Subaru dealerships in Japan in fiscal 2026.[40]
  • 157,752 lead batteries were collected through Subaru dealerships in Japan in fiscal 2026.[40]
  • 28% of AutoNation's total solid waste was recycled in 2024 across its auto sales, service and repair operations.[41]

Carbon footprint in the auto retail industry

  • 18,491 metric tons of annual CO2 emissions were reported for participating German Ford dealerships in 2022, nearly 50% below their earlier level.[36]
  • 33% was CarMax's reduction in greenhouse-gas emissions in 2024 compared with its 2018 baseline.[42]
  • 1,957,800 metric tons of annual CO2e emissions were estimated for 3,263 US Ford dealerships in the reported franchise assessment.[36]
  • Up to 63% was the potential emissions reduction for US vehicle dealerships identified by an EPA building-efficiency estimate in 2024.[43]
  • 600 metric tons of annual greenhouse-gas emissions was the average footprint estimated for a US Ford dealership in the company's Go Green Dealership analysis.[36]

15 Statistics

Globalization & Expansion

Network geography expands through multi-country dealership operations and acquisitions. Group 1 operated 254 dealerships across the U.S. and U.K. in 2025.

Globalization in the auto retail industry

  • 109 dealerships and 11 collision centers were operated by Group 1 Automotive in the United Kingdom at December 31, 2025.[13]
  • 7 countries hosted Penske Automotive Group dealerships in 2026: the United States, United Kingdom, Canada, Germany, Italy, Japan and Australia.[13]
  • 458 stores served customers in the United States, United Kingdom and Canada through Lithia Motors’ retail network in 2025.[13]
  • 254 dealerships were operated by Group 1 Automotive across the United States and United Kingdom in 2025.[13]
  • 54 vehicle brands were offered by Lithia Motors across its international retail network in 2025.[13]

Cultural adaptation in the auto retail industry

  • 68% of surveyed U.S. franchise-dealership buyers were satisfied with their purchase experience in a Cox Automotive study.[51]
  • 76% of U.S. consumers reported overall satisfaction with their dealership experience in the 2025 Cox Automotive study.[1]
  • 22% of U.S. vehicle buyers wanted a follow-up explanation of vehicle features after delivery in the 2025 J.D. Power study.[26]
  • 191 Lexus new-vehicle sales outlets operated in Japan according to Toyota’s 2025 annual report.[13]
  • 2,300 U.S. consumers participated in Cox Automotive’s 2025 Car Buyer Journey Study, covering new- and used-vehicle purchases.[1]

Supplier management in the auto retail industry

  • 55% of Genuine Parts Company’s 2024 automotive-parts inventories were purchased from 10 major suppliers.[52]
  • Hundreds of suppliers provided automotive parts to Genuine Parts Company’s distribution network in 2024.[52]
  • 340 businesses participated in MacKay & Company’s 2025 distribution report covering dealers, distributors, independent garages and auto-parts stores.[53]
  • 22% of vehicle-aftermarket supplier transactions targeted consumer-products companies in 2024, according to Lincoln International.[54]
  • Nearly 60% of medium- and heavy-duty parts purchased for resale or installation were genuine original-equipment brands in MacKay & Company’s 2025 report.[53]

Stakeholder management in the auto retail industry

  • 13,398 employees worked for Group 1 Automotive in the United States at December 31, 2024.[55]
  • 97% of Los Angeles County franchised dealerships provided employees and dependents access to health insurance in 2024.[56]
  • 7,015 employees worked for Group 1 Automotive in the United Kingdom at December 31, 2024.[55]
  • 32,262 full-time employees worked at franchised dealerships in Los Angeles County in 2024.[56]
  • 78,111 O’Reilly Automotive team members were full-time employees at January 31, 2025.[13]

Distribution channels in the auto retail industry

  • 52 AutoNation-branded collision centers operated in the United States at December 31, 2025.[13]
  • 26 AutoNation USA used-vehicle stores operated in the United States at December 31, 2025.[13]
  • 3 parts distribution centers were operated by AutoNation at December 31, 2025.[13]
  • 4 AutoNation-branded automotive auction operations operated in the United States at December 31, 2025.[13]
  • 17% of AutoNation’s 2025 total revenue came from parts and service operations.[13]

Key questions about the Auto Retail Industry

What is the market size for U.S. auto retail?
U.S. auto retail generated $1.301 trillion in dealership sales in 2025 across 16,990 dealerships.
How does 2026 new-vehicle demand change versus 2025?
Cox Automotive forecasts 2026 U.S. new-vehicle sales of 15.8 million units, down 2.4% from its 2025 estimate of 16.3 million.
Which companies lead the auto retail industry?
Carvana leads Gitnux's 2026 auto retail ranking with an Overall score of 9.0, with 596,641 retail vehicles sold in 2025 through its e-commerce platform. Group 1 Automotive is the highest-ranked franchised auto dealership operator at 8.7, with 254 dealerships and 32 collision centers operating at year-end 2025.
What technology shifts are changing auto retail in 2025–2026?
Dealers are increasing AI and digital retailing adoption, including AI chatbots with 24-hour response capability at 29% of dealerships in 2024 and AI-powered search adaptation at 29% of dealerships in Q2 2026.
How fragmented is dealership ownership?
Owners with 10 or fewer rooftops accounted for 96.5% of new-vehicle sales in 2024, down from 98.3% in 2015.
What is creating operational pressure in service and sales workflows?
Data and lead handling problems remain material: 26.3% of dealership website calls were never logged to CRM in 2024, and 65% of in-market leads did not receive a response within 24 hours.
Reference

Cite This Report

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APA
Priya Chandrasekaran. (2026, February 13). Auto Retail Industry Statistics. Gitnux. https://gitnux.org/auto-retail-industry-statistics
MLA
Priya Chandrasekaran. "Auto Retail Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/auto-retail-industry-statistics.
Chicago
Priya Chandrasekaran. 2026. "Auto Retail Industry Statistics." Gitnux. https://gitnux.org/auto-retail-industry-statistics.