GITNUX MARKETDATA REPORT 2024

Restaurant Social Media Statistics And Trends in 2024

Statistic 1

"Facebook remains the most popular platform for restaurant marketing, used by 91% of restaurants."

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Statistic 2

"40% of restaurants have gained new customers through social media promotions."

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Statistic 3

"82% of restaurant marketing professionals find social media management tools essential."

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Statistic 4

"60% of restaurants post about their events and specials on social media weekly."

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Statistic 5

"Restaurants with active social media profiles have an average of 5-10% higher sales annually."

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Statistic 6

"60% of restaurants that use Instagram report a noticeable increase in reservations."

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Statistic 7

"Restaurants that respond to social media comments and reviews see a 25% increase in customer satisfaction."

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Statistic 8

"Restaurants that use video content report up to 88% more time spent on their social media profiles."

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Statistic 9

"70% of consumers have visited a restaurant based on recommendations they saw on social media."

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Statistic 10

"Photos of food on social media can increase a restaurant’s engagement rate by up to 60%."

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Statistic 11

"Restaurants that actively engage with customers on social media see a 20% increase in customer retention."

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Statistic 12

"90% of mobile device users who conduct restaurant searches make dining decisions within 24 hours."

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Statistic 13

"57% of social media users follow at least one restaurant on a social platform."

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Statistic 14

"Nearly 50% of US diners take photos of their food when dining out to post on social media."

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Statistic 15

"77% of diners say online reviews influenced their choice of restaurant."

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Statistic 16

"85% of restaurant owners say that social media is crucial for marketing efforts."

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Statistic 17

"Visual social platforms like Instagram and Pinterest can provide up to a 30% traffic boost for restaurants."

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Statistic 18

"User-generated content such as customer photos can increase a restaurant's credibility by up to 30%."

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Statistic 19

"72% of consumers trust online reviews as much as personal recommendations."

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Statistic 20

"66% of millennials report using social media to decide where to eat out."

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