GITNUX MARKETDATA REPORT 2024

Restaurant Social Media Statistics And Trends in 2024

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Social media has become an integral part of the restaurant industry, with many diners turning to platforms like Facebook, Instagram and Twitter for dining inspiration. This blog post will explore 20 statistics that demonstrate how powerful social media can be in driving customer engagement and satisfaction at restaurants.

From finding new menu items to making purchase decisions, these stats show just how influential a strong presence on social media can be for restaurateurs.

The Most Important Statistics
63% of consumers use social media to find new restaurants or explore new menu items. This statistic is a powerful indicator of the importance of social media for restaurants. It shows that a majority of consumers are using social media to discover new restaurants and explore menu items, making it a key platform for restaurants to reach potential customers. 88% of people trust online reviews and recommendations from friends on social media when choosing a restaurant. This statistic is a powerful indicator of the influence of social media on restaurant choices. It shows that the majority of people rely on online reviews and recommendations from friends when deciding where to eat, demonstrating the importance of having a strong presence on social media for restaurants. This statistic is essential for any blog post about Restaurant Social Media Statistics, as it provides a clear understanding of the impact of social media on restaurant choices.

Restaurant Social Media Statistics Overview

On Instagram, 58 restaurants generated more than a billion impressions in just 2017.

This statistic is a testament to the power of Instagram for restaurants. It shows that with the right strategy, restaurants can reach a massive audience and generate a huge amount of impressions. This statistic is a great example of the potential of social media for restaurants and should be included in any blog post about restaurant social media statistics.

49% of consumers search on Facebook for restaurant-related information.

This statistic is a powerful indicator of the importance of Facebook in the restaurant industry. It shows that nearly half of all consumers are turning to the platform to find information about restaurants, making it a key source of information for potential customers. This statistic is essential for any blog post about restaurant social media statistics, as it highlights the importance of Facebook in the restaurant industry and the need for restaurants to have a presence on the platform.

45% of Instagram users use the platform to post food images and follow restaurants.

This statistic is a telling indication of the power of Instagram in the restaurant industry. It shows that a significant portion of Instagram users are using the platform to engage with restaurants, whether it be to follow them or post food images. This highlights the importance of restaurants having a presence on Instagram, as it is a great way to reach potential customers.

32% of people will visit a restaurant website directly after seeing their content on social media.

This statistic is a powerful indicator of the effectiveness of restaurant social media content. It shows that a significant portion of people are taking the initiative to visit a restaurant’s website after seeing their content on social media, demonstrating that the content is resonating with viewers and prompting them to take action. This statistic is an invaluable tool for restaurant owners looking to maximize their social media presence and reach more potential customers.

Restaurants that use video content on social media see a 33% increase in engagement.

This statistic is a powerful indicator of the impact video content can have on restaurant social media engagement. It shows that restaurants that invest in creating video content for their social media channels can expect to see a significant boost in engagement from their followers. This is an important statistic for restaurant owners to consider when deciding how to best use their social media presence to reach their target audience.

The hashtag #food is the 25th most popular hashtag on Instagram with over 380 million posts.

This statistic is a testament to the power of food-related content on Instagram. With over 380 million posts, #food is the 25th most popular hashtag on the platform, indicating that food-related content is highly sought after by users. This is an important statistic to consider when discussing restaurant social media statistics, as it demonstrates the potential for restaurants to reach a large audience through food-related content.

Over 50% of Twitter users have tweeted about a positive experience at a specific restaurant.

This statistic is a testament to the power of social media in driving positive experiences for restaurants. It shows that when customers have a good experience, they are more likely to share it with their friends and followers on Twitter. This can be a great way for restaurants to build their reputation and attract new customers. Furthermore, it demonstrates the importance of providing excellent customer service and creating a positive atmosphere to ensure customers have a great experience.

Conclusion

It is clear from these statistics that social media plays a major role in the restaurant industry. Consumers are using it to find new restaurants, explore menu items, and make purchase decisions. Restaurants prioritize Facebook as their main platform but also use Instagram, Twitter, YouTube and other platforms for marketing purposes.

Social media has become an essential part of many restaurateurs’ strategies with positive results such as increased engagement on Facebook during the Covid-19 pandemic and higher ROI when investing in ads on Instagram. Furthermore, diners rely heavily on online reviews and recommendations from friends when choosing a restaurant which further emphasizes its importance within this sector.

References

0. – https://www.qsrmagazine.com

1. – https://www.smartcompany.com.au

2. – https://www.emarketer.com

3. – https://www.sproutsocial.com

4. – https://www.later.com

5. – https://www.forbes.com

6. – https://www.shortstack.com

7. – https://www.nav.com

8. – https://www.searchenginejournal.com

FAQs

What is the average number of followers for restaurants on popular social media platforms, like Instagram and Facebook?

The number of followers for restaurants on social media platforms can vary widely depending on factors such as location and cuisine, but an average-sized restaurant could have around 1,000-10,000 followers on platforms like Instagram and Facebook.

What is the most effective type of social media content for driving restaurant engagement and sales?

User-generated content (e.g., customer photos and reviews), promotional deals or featured menu items, and behind-the-scenes looks at the restaurant's staff or events tend to be the most effective content types for driving engagement and sales on restaurant social media accounts.

How often should restaurants update their social media accounts to optimize engagement?

To optimize engagement, it's generally recommended for restaurants to post at least 1-2 times per day on social media platforms like Instagram, Facebook, and Twitter. Consistent posting schedules help maintain audience engagement and visibility in followers' feeds.

What is the typical engagement rate for restaurants' social media content?

Average engagement rates for restaurant social media content can vary by platform and the type of content being posted, but a rough estimate indicates around 1-3% of the total audience (followers) may engage with a post in the form of likes, comments, or shares.

Which social media platform generally provides the highest return on investment (ROI) for restaurants in terms of customer engagement and conversions?

While the best platform for a particular restaurant may depend on a variety of factors, Instagram tends to be particularly effective for driving engagement and conversions in the food industry. This is due, in part, to its visually driven format, which allows restaurants to showcase their dishes and atmosphere, and its high level of user engagement compared to other platforms.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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