GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Substack Writers

Statistic 1

"Most Substack writers make between $10,000 to $100,000 per year."

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Statistic 2

"China expert Bill Bishop is one of the most popular Substack writers, with thousands of subscribers."

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Statistic 3

"Judd Legum’s newsletter "Popular Information" has almost 36,000 paid subscribers on Substack."

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Statistic 4

"Substack top 10 authors collectively make over $15 million a year."

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Statistic 5

"As of May 2021, Matt Taibbi ranked fifth among the top earning writers on Substack."

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Statistic 6

"The top 5 paid newsletters on Substack as of April 2021 were ChinaTalk, Policulture, The Weekly Dish, Common Sense, and The C is for Crank."

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Statistic 7

"As of September 2021, there are over 500k writers on Substack."

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Statistic 8

"Glenn Greenwald, a former Guardian journalist, ranks among the top 10 highest earning writers on Substack."

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Statistic 9

"Sinocism, with its author Bill Bishop, has over 35k subscribers on Substack."

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Statistic 10

"11 women feature in the top 50 highest earning writers on Substack."

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Statistic 11

"The writer of Letters from an American, Heather Cox Richardson, has over 350k Substack subscribers."

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Statistic 12

"Posey Parker, a notable Substack writer, has over 15,000 subscribers."

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Statistic 13

"Scott Galloway's newsletter, No Mercy/No Malice, has over 30,000 subscribers on Substack."

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Statistic 14

"Charlie Warzel, a former op-ed writer at New York Times, has over 20,000 subscribers on Substack."

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Statistic 15

"International Intrigue, a newsletter focusing on world news, has over 16,000 Substack subscribers."

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Statistic 16

"Emily Atkin's newsletter on climate, "Heated", is subscribed by over 9,000 readers on Substack."

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Statistic 17

"The newsletter "Lenny's Newsletter" has over 10,000 subscribers on Substack."

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Statistic 18

"Substack's top 10 writers account for only 5.2% of the site's total earning."

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