GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Booktok Books

A variety of genres are represented among the most popular Booktok books, with a mix of new releases and perennial favorites.

Highlights: Most Popular Booktok Books

  • As of 2021, "Song of Achilles" by Madeline Miller is the most popular book on Booktok.
  • 24.2% of people are reading book recommendations from “BookTok”.
  • "A Court of Thorns and Roses" by Sarah J. Maas series has seen 3.8 million videos on TikTok.
  • A search on TikTok for #books reveals over 30 billion views, showing the popularity of book-related content.
  • "The Hating Game" by Sally Thorne has over 11,000 reviews on book-related sites after going viral on TikTok.
  • Over 40% of the most popular books on TikTok are authored by females.
  • On TikTok, #BookTok has 12.6 billion views, making it a major hub for recommending and discussing books.
  • "The Song of Achilles" by Madeline Miller has been recommended over 231,000 times on TikTok.
  • Over 1 million Booktok posts mention "The Cruel Prince" series by Holly Black.
  • "The Invisible Life of Addie LaRue" by VE Schwab was mentioned more than 200,000 times on TikTok in 2021.
  • As of 2021, "We were Liars" by E. Lockhart was listed in the top 3 most talked about books on BookTok.
  • There is a 282% increase in hashtag usage when a book becomes popular on BookTok.
  • There is a 50% increase in sales of "Pride and Prejudice" after becoming popular on TikTok.
  • The "Shadow and Bone" series by Leigh Bardugo exploded on TikTok with over half a million posts.
  • BookTok's top 10 most popular books are all from the Young Adult (YA) genre.
  • 69% of BookTok users are aged between 13 and 24, hence why YA novels are most popular.
  • "The Seven Husbands of Evelyn Hugo" by Taylor Jenkins Reid has been tagged more than 30,000 times on TikTok.
  • BookTok readers have caused books like "Where the Crawdads Sing" by Delia Owens to return to best-seller lists years after their release.
  • "Normal People" by Sally Rooney is mentioned in over 80% of BookTok videos discussing popular novels.

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The Latest Most Popular Booktok Books Explained

As of 2021, “Song of Achilles” by Madeline Miller is the most popular book on Booktok.

The statistic “As of 2021, ‘Song of Achilles’ by Madeline Miller is the most popular book on Booktok” indicates that, based on available data up to 2021, this particular book has garnered the highest level of attention and engagement within the Booktok community. Booktok, a prominent platform on TikTok dedicated to book recommendations and discussions, serves as a popular hub for bibliophiles to share their favorite reads and literary discoveries. The popularity of ‘Song of Achilles’ suggests that it has resonated significantly with users on the platform, likely due to its compelling storyline, engaging characters, or relevant themes. This statistic highlights the influential role that Booktok plays in driving reading trends and fostering a vibrant book-loving community.

24.2% of people are reading book recommendations from “BookTok”.

The statistic “24.2% of people are reading book recommendations from “BookTok” represents the percentage of individuals who seek out and engage with book recommendations originating from the social media platform known as “BookTok.” This indicates that a notable portion of the population is influenced by book suggestions made on BookTok, highlighting the platform’s impact on reading habits and potentially shaping bestseller lists and the publishing industry. This statistic suggests that BookTok has become a popular and influential source for discovering new books and promoting reading among its users and followers.

“A Court of Thorns and Roses” by Sarah J. Maas series has seen 3.8 million videos on TikTok.

The statistic that “A Court of Thorns and Roses” by Sarah J. Maas series has seen 3.8 million videos on TikTok indicates a high level of engagement and popularity of the book series among TikTok users. This statistic reflects the significant impact of social media platforms, such as TikTok, in promoting and generating interest in literature and books, particularly among younger audiences. The large number of videos related to the series suggests a strong fan base who are actively creating and sharing content about the books, contributing to increased visibility and reach. Overall, this statistic highlights the book series’ success in capturing the attention and enthusiasm of a wide audience on a popular digital platform.

A search on TikTok for #books reveals over 30 billion views, showing the popularity of book-related content.

The statistic that a search on TikTok for #books reveals over 30 billion views indicates the significant popularity of book-related content on the platform. This high number of views suggests that there is a considerable audience actively engaging with and consuming book-related videos on TikTok. The hashtag #books likely represents a diverse range of content, from book recommendations and reviews to literary discussions and creative book-related videos, attracting a large and engaged community of viewers. The statistic reflects the growing trend of using social media platforms like TikTok to share and promote literary content, showcasing the continued relevance and appeal of books in the digital age.

“The Hating Game” by Sally Thorne has over 11,000 reviews on book-related sites after going viral on TikTok.

The statistic indicates that the book “The Hating Game” by Sally Thorne has received significant attention and feedback from readers on various book-related websites following its viral popularity on TikTok. With over 11,000 reviews, it showcases the substantial impact of social media platforms, specifically TikTok, in amplifying the book’s visibility and generating reader engagement. The high number of reviews suggests a strong interest in the book and potentially reflects its widespread appeal and reach among readers who have been influenced by the viral promotion on TikTok.

Over 40% of the most popular books on TikTok are authored by females.

The statistic that over 40% of the most popular books on TikTok are authored by females suggests a noteworthy trend in the literary landscape of the platform. This data indicates a significant representation of female authors in the selection of books that have gained popularity on TikTok, highlighting the diverse voices and perspectives being shared and celebrated on the platform. The statistic underscores the influence and impact of female writers in capturing the attention and engagement of TikTok users, contributing to the overall cultural conversation and consumption of literature in the digital age.

On TikTok, #BookTok has 12.6 billion views, making it a major hub for recommending and discussing books.

The statistic that ‘#BookTok has 12.6 billion views on TikTok’ indicates the significant impact and popularity of book-related content on this social media platform. With billions of views, #BookTok has emerged as a major hub for users to recommend, review, and discuss a wide range of books. This statistic suggests that there is a growing community of book enthusiasts on TikTok who are actively engaging with literary content, potentially influencing reading habits and book sales. The high level of engagement with #BookTok underscores the platform’s effectiveness in reaching a diverse and global audience interested in discovering new reads and participating in discussions around literature.

“The Song of Achilles” by Madeline Miller has been recommended over 231,000 times on TikTok.

The statistic that “The Song of Achilles” by Madeline Miller has been recommended over 231,000 times on TikTok indicates a significant level of popularity and positive reception for the book within the TikTok community. This high number of recommendations suggests that the book has resonated with a large number of users on the social media platform, potentially leading to increased awareness and interest in the novel. Such a statistic not only highlights the impact of social media in driving book recommendations and discussions but also underscores the potential influence of influencers and viral content in shaping reading habits and promoting literary works.

Over 1 million Booktok posts mention “The Cruel Prince” series by Holly Black.

The statistic “Over 1 million Booktok posts mention ‘The Cruel Prince’ series by Holly Black” indicates a high level of online engagement and popularity for the book series on the social media platform Booktok, which is known for its book-related content. The large number of mentions suggests that “The Cruel Prince” has garnered significant attention and discussion within the online book community, potentially leading to increased awareness and interest in the series among readers. This statistic highlights the significant impact that social media platforms can have on promoting and generating buzz around books, helping to drive readership and popularity in the literary world.

“The Invisible Life of Addie LaRue” by VE Schwab was mentioned more than 200,000 times on TikTok in 2021.

The statistic “The Invisible Life of Addie LaRue” by VE Schwab was mentioned more than 200,000 times on TikTok in 2021 means that the book has garnered significant attention and discussion on the social media platform throughout the year. This level of mention indicates a high level of engagement and interest in the book within the TikTok community, suggesting that it has likely gained popularity and potentially reached a wide audience through user-generated content such as reviews, recommendations, and discussions. This statistic highlights the book’s impact and visibility on TikTok, showcasing its ability to resonate with users and spark conversations in a digital space known for influencing trends and consumer behavior.

As of 2021, “We were Liars” by E. Lockhart was listed in the top 3 most talked about books on BookTok.

The statistic “As of 2021, ‘We were Liars’ by E. Lockhart was listed in the top 3 most talked about books on BookTok” indicates that the book was highly popular and generated significant buzz on the social media platform BookTok during that period. BookTok is a community on TikTok where users share and discuss their favorite books, influencing reading trends and driving book sales. Being listed in the top 3 most talked about books suggests that ‘We were Liars’ captured the attention and interest of a wide audience within the BookTok community, potentially leading to increased visibility and engagement with the book among readers.

There is a 282% increase in hashtag usage when a book becomes popular on BookTok.

The statistic “There is a 282% increase in hashtag usage when a book becomes popular on BookTok” implies that when a book gains popularity on the social media platform BookTok, the frequency at which hashtags related to that book are used increases by 282% compared to the baseline level. This substantial increase suggests a significant surge in user engagement and discussion surrounding the book on BookTok, indicative of the strong influence and impact that the platform can have on book trends and readership. The statistic highlights the power of social media in shaping and amplifying literary conversations and recommendations within the digital age.

There is a 50% increase in sales of “Pride and Prejudice” after becoming popular on TikTok.

The statistic “There is a 50% increase in sales of ‘Pride and Prejudice’ after becoming popular on TikTok” indicates that there has been a substantial growth in the sales of the book ‘Pride and Prejudice’ following its viral success on the TikTok platform. Specifically, the sales have experienced a 50% rise, suggesting a significant impact of TikTok’s popularity on the book’s market performance. This statistic highlights the power of social media platforms in influencing consumer behavior and driving sales for products, in this case, leading to a notable increase in the popularity and exposure of the classic novel ‘Pride and Prejudice’ due to its TikTok presence.

The “Shadow and Bone” series by Leigh Bardugo exploded on TikTok with over half a million posts.

The statistic “The ‘Shadow and Bone’ series by Leigh Bardugo exploded on TikTok with over half a million posts” indicates a significant and widespread impact of the series on the popular social media platform. The mention of over half a million TikTok posts suggests a high level of engagement and interest from users, showcasing the series’ popularity and influence within the TikTok community. This statistic highlights the power of social media in amplifying the reach and visibility of cultural phenomena such as books, potentially driving increased exposure and interest in the ‘Shadow and Bone’ series among a younger and digitally savvy audience.

BookTok’s top 10 most popular books are all from the Young Adult (YA) genre.

This statistic indicates that the top 10 popular books on BookTok, a platform on TikTok dedicated to books and reading, all belong to the Young Adult (YA) genre. This could suggest a significant trend or preference among BookTok users towards YA literature. The YA genre typically features books targeted at teenage readers, focusing on themes and issues relevant to that age group. The popularity of YA books on BookTok could be influenced by the platform’s younger user demographic, as well as the visual and interactive nature of TikTok that allows for engaging book recommendations and reviews. This statistic highlights the impact of social media platforms in shaping reading trends and influencing book sales within specific genres.

69% of BookTok users are aged between 13 and 24, hence why YA novels are most popular.

The statistic stating that 69% of BookTok users are aged between 13 and 24 suggests that a significant majority of the platform’s audience falls within the young adult age group. This demographic prevalence of younger users explains why young adult (YA) novels are the most popular genre on BookTok, as the content and themes of these books are likely to resonate more strongly with the platform’s primary audience. The statistic implies a strong correlation between the age distribution of BookTok users and their preferences for YA literature, highlighting the influence that this specific demographic has on shaping reading trends and book recommendations within the online community.

“The Seven Husbands of Evelyn Hugo” by Taylor Jenkins Reid has been tagged more than 30,000 times on TikTok.

The statistic that “The Seven Husbands of Evelyn Hugo” by Taylor Jenkins Reid has been tagged more than 30,000 times on TikTok indicates a high level of popularity and engagement with the book on the social media platform. This significant number of tags suggests that the book has captured the interest of TikTok users, potentially leading to increased visibility and readership. The tagging likely signifies that individuals are discussing, recommending, or reacting to the book in their content, indicating a strong presence and impact within the TikTok community. Additionally, the high number of tags demonstrates the book’s ability to resonate with a wide audience and potentially influence purchasing decisions or further interest in the author’s work.

BookTok readers have caused books like “Where the Crawdads Sing” by Delia Owens to return to best-seller lists years after their release.

This statistic suggests that the social media platform BookTok has had a significant impact on the popularity and sales of certain books, such as “Where the Crawdads Sing” by Delia Owens. Despite being released years earlier, the book has experienced a resurgence in sales and made its way back onto best-seller lists, attributed to the influence of BookTok readers. This phenomenon highlights the power of online communities and social media platforms in driving book trends and rejuvenating interest in older titles. It also underscores the role of user-generated content and recommendations in shaping consumer behavior and influencing purchasing decisions in the book industry.

“Normal People” by Sally Rooney is mentioned in over 80% of BookTok videos discussing popular novels.

The statistic ‘ “Normal People” by Sally Rooney is mentioned in over 80% of BookTok videos discussing popular novels’ indicates that the book ‘Normal People’ is highly prominent and frequently discussed within the BookTok community. With over 80% of videos discussing popular novels mentioning the book, it suggests a significant level of interest and engagement with ‘Normal People’ among BookTok users. This statistic highlights the influence of BookTok as a platform for promoting and discussing literature, particularly in driving visibility and popularity for specific books such as ‘Normal People’ by Sally Rooney.

References

0. – https://www.www.npr.org

1. – https://www.bookriot.com

2. – https://www.edubirdie.com

3. – https://www.www.refinery29.com

4. – https://www.www.buzzfeed.com

5. – https://www.bookbinge.com

6. – https://www.www.insider.com

7. – https://www.www.vulture.com

8. – https://www.www.theguardian.com

9. – https://www.www.popsugar.co.uk

10. – https://www.therevolt.co.uk

11. – https://www.www.insidehook.com

12. – https://www.www.nytimes.com

13. – https://www.www.betterreading.com.au

14. – https://www.www.independent.co.uk

15. – https://www.publishingperspectives.com

16. – https://www.goodereader.com

17. – https://www.www.qsrmagazine.com

18. – https://www.emilyunderworld.co.uk

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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