GITNUXREPORT 2026

Representation In Media Statistics

Media representation is improving but still falls far short across many groups.

Alexander Schmidt

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

In top films 2022, characters over 50 were 28% of cast despite 35% population

Statistic 2

Elderly leads in TV 2023: 4.2% of series regulars over 65

Statistic 3

Child actors under 10: 8.1% of kids roles stereotypical 2022

Statistic 4

Seniors in ads 2023: 12% of models over 65

Statistic 5

Teens in news coverage 2022: 3.4% of youth stories protagonists

Statistic 6

Over-70 actors in films 2022: 2.8%

Statistic 7

Gen Z influencers 2023: 22% of top TikTok over 18 under 25

Statistic 8

Middle-aged women 40-49: 14% of female roles 2022 films

Statistic 9

Kids in video games 2023: 6.5% child protagonists

Statistic 10

Boomers in podcasts 2022: 9% hosts over 60

Statistic 11

Young adults 18-24 leads TV 2023: 32%

Statistic 12

Elderly villains trope 2022: 41% antagonists over 70

Statistic 13

Under-18 in music videos 2023: 11% featured artists

Statistic 14

50+ directors films 2022: 18%

Statistic 15

Teens with depth 2022 YA films: 27% stereotypical

Statistic 16

Seniors in sports commentary 2023: 7.2% over 65

Statistic 17

Childfree elders rep 2022: 1.5% non-parent seniors

Statistic 18

Gen Alpha in ads 2023: 5.8% under 10 diverse

Statistic 19

30-39 peak roles: 25% for men, 19% women 2022

Statistic 20

Over-80 actors 2023 TV: 0.9%

Statistic 21

Youth activists in news 2022: 4.1% under 18 quoted

Statistic 22

In scripted TV 2023, disabled characters were 2.1% of speaking roles

Statistic 23

Wheelchair users in films 2022: 0.4% of characters

Statistic 24

Autistic leads in streaming 2023: 1.2%

Statistic 25

Blind characters in ads 2022: 0.3%

Statistic 26

Deaf representation in TV 2023: 0.8% with sign language

Statistic 27

Mental health depicted: 5.4% characters with conditions 2022 films

Statistic 28

Disabled women: 1.1% of female roles 2023 TV

Statistic 29

Little people in Hollywood 2022: 0.2%

Statistic 30

Chronic illness chars in books 2023: 2.7%

Statistic 31

Disabled POC: 25% of disabled roles 2022

Statistic 32

Amputee athletes in sports media 2023: 0.9%

Statistic 33

Neurodiverse in video games 2022: 1.5% characters

Statistic 34

Invisible disabilities TV 2023: 3.2%

Statistic 35

Disabled directors 2022: 1.4% of films

Statistic 36

Dwarfism in animation 2023: 0.1%

Statistic 37

PTSD depictions accurate in 28% of war films 2022

Statistic 38

Disabled kids in children's media 2023: 1.9%

Statistic 39

Hearing impaired leads 2022: 0.5%

Statistic 40

Intellectual disability in news 2023: 0.6% experts

Statistic 41

Prosthetic users in action films 2022: 0.7%

Statistic 42

Dyslexia rep in YA lit 2023: 1.3%

Statistic 43

Disabled LGBTQ+ intersection 2022: 8% of disabled roles queer

Statistic 44

Mobility aids in ads 2023: 0.4%

Statistic 45

In the top 100 grossing films of 2022, women accounted for 44.6% of speaking or named characters, a slight increase from 2021 but still below parity

Statistic 46

Female characters in top-grossing films from 2007-2022 were 2.4 times more likely than males to be depicted in sexually revealing clothing

Statistic 47

In 2023 broadcast TV, women made up 42% of leads in scripted series, up from 38% in 2022

Statistic 48

Video games released in 2022 featured female protagonists in only 18% of titles analyzed by Geena Davis Institute

Statistic 49

News media anchors: Women held 39% of prime-time anchor positions across major US networks in 2023

Statistic 50

In advertising, 2022 Super Bowl ads showed women in 29% of speaking roles despite comprising 50% of viewers

Statistic 51

Streaming platforms in 2023: Netflix original films had women as 37% of directors

Statistic 52

Children's TV shows (2021-2023) depicted girls as leads in 35% of episodes

Statistic 53

Hollywood films 2022: Underrepresented female characters of color were 12.5% of all female roles

Statistic 54

Sports media coverage: Women's sports received 16% of airtime on ESPN in 2022

Statistic 55

In top 200 songs of 2022 Billboard charts, female artists were 28% of performers

Statistic 56

Print media magazines 2023: Women on covers of major fashion mags: 55%, but only 22% for business mags

Statistic 57

Tech ads 2022: Women depicted in STEM roles in 14% of Apple/Google ads

Statistic 58

Reality TV 2023: Female contestants outnumbered males 52-48% but won 38% of seasons

Statistic 59

Film critics: Women authored 32% of reviews in top publications 2022

Statistic 60

In 2022 top-grossing films, female characters aged 0-39 were 72% of all females

Statistic 61

Podcast hosts: Women solo-hosted 25% of top 100 podcasts in 2023

Statistic 62

Comic books 2022: Female leads in 29% of Marvel/DC issues

Statistic 63

Social media influencers in beauty niche: 88% female, but only 12% in gaming

Statistic 64

Board games 2023: Female characters on covers: 41%

Statistic 65

In top 100 films 2022, women directors: 16.3%

Statistic 66

TV writers rooms 2023: Women 34% of staff writers

Statistic 67

Music videos 2022: Women objectified in 61% featuring females

Statistic 68

Book covers 2023: Female authors' books 45% with women on covers

Statistic 69

Online streaming news: Female reporters 28% in international coverage 2022

Statistic 70

Fashion week runway 2023: Female models 92%, male 8%

Statistic 71

E-sports commentary 2022: Female casters 11%

Statistic 72

YA literature 2023: Female protagonists 62% of titles

Statistic 73

Corporate ads 2022: Women in leadership roles 19%

Statistic 74

Late-night TV hosts: All 5 major shows male-hosted in 2023

Statistic 75

In GLAAD's 2023 report, LGBTQ+ characters were 10.6% of series regulars on primetime TV

Statistic 76

Transgender characters in films 2022: 0.3% of top 100 grossing

Statistic 77

Bisexual leads in streaming 2023: 4.2% of LGBTQ+ roles

Statistic 78

Gay male characters outnumber lesbians 2:1 in TV 2023

Statistic 79

Non-binary representation in ads 2022: 1.1% of diverse characters

Statistic 80

Queer characters of color: 45% of LGBTQ+ roles in 2023 TV

Statistic 81

Lesbian leads in YA books 2023: 3.8% of protagonists

Statistic 82

Trans visibility in news 2022: 0.4% of opinion pieces by trans authors

Statistic 83

Asexual characters in comics 2023: 0.9% of major titles

Statistic 84

Queer video game characters 2022: 2.5% playable

Statistic 85

Pansexual rep in music videos 2023: 0.7%

Statistic 86

LGBTQ+ directors in film 2022: 5.1%

Statistic 87

Intersex characters in TV 2023: 0.1%

Statistic 88

Queer elders in media 2022: 1.2% of LGBTQ+ roles over 50

Statistic 89

Bi+ women 68% of bi characters in TV 2023

Statistic 90

Gay parenting in kids shows 2022: 2.3% of families

Statistic 91

Trans Black characters 2023: 12% of trans roles

Statistic 92

Lesbian villains trope: 22% of lesbian chars antagonistic 2022

Statistic 93

Queer podcasts 2023: 8% of top 100 charts

Statistic 94

Non-binary actors cast 2022: 1.8% of roles written for them

Statistic 95

Ace/aro rep in animation 2023: 0.5%

Statistic 96

LGBTQ+ in sports media 2022: 3.4% athlete profiles

Statistic 97

Queer influencers on TikTok 2023: 15% of top creators

Statistic 98

Gay Asian characters 2022: 6% of gay roles

Statistic 99

In 2022 top 100 films, Black actors comprised 13.4% of speaking roles

Statistic 100

Latinx characters in TV scripted shows 2023: 8.9% of roles despite 19% US population

Statistic 101

Asian American leads in films 2007-2022: 5.9% of top roles

Statistic 102

Native American representation in Hollywood films 2022: 0.7% of speaking characters

Statistic 103

Middle Eastern/North African characters in TV 2023: 1.2% across networks

Statistic 104

Black women directors in top films 2022: 4% of all directors

Statistic 105

Hispanic leads in broadcast primetime 2023: 6.2%

Statistic 106

AAPI characters in animation 2022: 7% of Disney/Pixar roles

Statistic 107

Indigenous actors in Australian media 2023: 3.1% of screen roles

Statistic 108

Black-owned media companies: 2% of top 100 US outlets 2023

Statistic 109

Latinx in video games 2022: 4.5% of playable characters

Statistic 110

South Asian representation in UK TV 2023: 7.8% of roles

Statistic 111

Multiracial characters in films 2022: 2.3% of total

Statistic 112

Pacific Islander leads in Hollywood 2007-2022: 0.4%

Statistic 113

Black characters in advertising 2023: 15% of diverse roles

Statistic 114

Arab characters in news media 2022: 0.9% of expert guests

Statistic 115

Latino music artists in top charts 2023: 9.2% of Billboard Hot 100

Statistic 116

Native Hawaiian in TV casting 2023: 0.6%

Statistic 117

African immigrant characters in films 2022: 1.1%

Statistic 118

East Asian vs South Asian split: East Asians 4.2%, South 1.7% in media 2022

Statistic 119

Black LGBTQ+ characters in TV 2023: 18% of Black roles queer-coded

Statistic 120

Hispanic-owned TV networks: 1.5% market share 2023

Statistic 121

Mixed race Asian leads 2022: 0.8%

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While we see more faces on screen than ever before, a closer look at the numbers reveals a stark and persistent imbalance, where true representation across gender, race, sexuality, ability, and age remains a promise unfulfilled.

Key Takeaways

  • In the top 100 grossing films of 2022, women accounted for 44.6% of speaking or named characters, a slight increase from 2021 but still below parity
  • Female characters in top-grossing films from 2007-2022 were 2.4 times more likely than males to be depicted in sexually revealing clothing
  • In 2023 broadcast TV, women made up 42% of leads in scripted series, up from 38% in 2022
  • In 2022 top 100 films, Black actors comprised 13.4% of speaking roles
  • Latinx characters in TV scripted shows 2023: 8.9% of roles despite 19% US population
  • Asian American leads in films 2007-2022: 5.9% of top roles
  • In GLAAD's 2023 report, LGBTQ+ characters were 10.6% of series regulars on primetime TV
  • Transgender characters in films 2022: 0.3% of top 100 grossing
  • Bisexual leads in streaming 2023: 4.2% of LGBTQ+ roles
  • In scripted TV 2023, disabled characters were 2.1% of speaking roles
  • Wheelchair users in films 2022: 0.4% of characters
  • Autistic leads in streaming 2023: 1.2%
  • In top films 2022, characters over 50 were 28% of cast despite 35% population
  • Elderly leads in TV 2023: 4.2% of series regulars over 65
  • Child actors under 10: 8.1% of kids roles stereotypical 2022

Media representation is improving but still falls far short across many groups.

Age

  • In top films 2022, characters over 50 were 28% of cast despite 35% population
  • Elderly leads in TV 2023: 4.2% of series regulars over 65
  • Child actors under 10: 8.1% of kids roles stereotypical 2022
  • Seniors in ads 2023: 12% of models over 65
  • Teens in news coverage 2022: 3.4% of youth stories protagonists
  • Over-70 actors in films 2022: 2.8%
  • Gen Z influencers 2023: 22% of top TikTok over 18 under 25
  • Middle-aged women 40-49: 14% of female roles 2022 films
  • Kids in video games 2023: 6.5% child protagonists
  • Boomers in podcasts 2022: 9% hosts over 60
  • Young adults 18-24 leads TV 2023: 32%
  • Elderly villains trope 2022: 41% antagonists over 70
  • Under-18 in music videos 2023: 11% featured artists
  • 50+ directors films 2022: 18%
  • Teens with depth 2022 YA films: 27% stereotypical
  • Seniors in sports commentary 2023: 7.2% over 65
  • Childfree elders rep 2022: 1.5% non-parent seniors
  • Gen Alpha in ads 2023: 5.8% under 10 diverse
  • 30-39 peak roles: 25% for men, 19% women 2022
  • Over-80 actors 2023 TV: 0.9%
  • Youth activists in news 2022: 4.1% under 18 quoted

Age Interpretation

While the media landscape presents a youth-obsessed caricature in its casting and storytelling, the statistics paint a more nuanced, if still flawed, portrait—revealing a pervasive ageism that systematically sidelines the very young and the elderly in favor of a narrow, over-represented middle ground, all while clinging to tired stereotypes when it does deign to acknowledge the edges of the age spectrum.

Disability

  • In scripted TV 2023, disabled characters were 2.1% of speaking roles
  • Wheelchair users in films 2022: 0.4% of characters
  • Autistic leads in streaming 2023: 1.2%
  • Blind characters in ads 2022: 0.3%
  • Deaf representation in TV 2023: 0.8% with sign language
  • Mental health depicted: 5.4% characters with conditions 2022 films
  • Disabled women: 1.1% of female roles 2023 TV
  • Little people in Hollywood 2022: 0.2%
  • Chronic illness chars in books 2023: 2.7%
  • Disabled POC: 25% of disabled roles 2022
  • Amputee athletes in sports media 2023: 0.9%
  • Neurodiverse in video games 2022: 1.5% characters
  • Invisible disabilities TV 2023: 3.2%
  • Disabled directors 2022: 1.4% of films
  • Dwarfism in animation 2023: 0.1%
  • PTSD depictions accurate in 28% of war films 2022
  • Disabled kids in children's media 2023: 1.9%
  • Hearing impaired leads 2022: 0.5%
  • Intellectual disability in news 2023: 0.6% experts
  • Prosthetic users in action films 2022: 0.7%
  • Dyslexia rep in YA lit 2023: 1.3%
  • Disabled LGBTQ+ intersection 2022: 8% of disabled roles queer
  • Mobility aids in ads 2023: 0.4%

Disability Interpretation

The entertainment industry seems to view disability as a special featurette rather than a fundamental part of the human experience, with statistics so consistently abysmal they suggest a systemic failure of imagination more than a lack of available talent.

Gender

  • In the top 100 grossing films of 2022, women accounted for 44.6% of speaking or named characters, a slight increase from 2021 but still below parity
  • Female characters in top-grossing films from 2007-2022 were 2.4 times more likely than males to be depicted in sexually revealing clothing
  • In 2023 broadcast TV, women made up 42% of leads in scripted series, up from 38% in 2022
  • Video games released in 2022 featured female protagonists in only 18% of titles analyzed by Geena Davis Institute
  • News media anchors: Women held 39% of prime-time anchor positions across major US networks in 2023
  • In advertising, 2022 Super Bowl ads showed women in 29% of speaking roles despite comprising 50% of viewers
  • Streaming platforms in 2023: Netflix original films had women as 37% of directors
  • Children's TV shows (2021-2023) depicted girls as leads in 35% of episodes
  • Hollywood films 2022: Underrepresented female characters of color were 12.5% of all female roles
  • Sports media coverage: Women's sports received 16% of airtime on ESPN in 2022
  • In top 200 songs of 2022 Billboard charts, female artists were 28% of performers
  • Print media magazines 2023: Women on covers of major fashion mags: 55%, but only 22% for business mags
  • Tech ads 2022: Women depicted in STEM roles in 14% of Apple/Google ads
  • Reality TV 2023: Female contestants outnumbered males 52-48% but won 38% of seasons
  • Film critics: Women authored 32% of reviews in top publications 2022
  • In 2022 top-grossing films, female characters aged 0-39 were 72% of all females
  • Podcast hosts: Women solo-hosted 25% of top 100 podcasts in 2023
  • Comic books 2022: Female leads in 29% of Marvel/DC issues
  • Social media influencers in beauty niche: 88% female, but only 12% in gaming
  • Board games 2023: Female characters on covers: 41%
  • In top 100 films 2022, women directors: 16.3%
  • TV writers rooms 2023: Women 34% of staff writers
  • Music videos 2022: Women objectified in 61% featuring females
  • Book covers 2023: Female authors' books 45% with women on covers
  • Online streaming news: Female reporters 28% in international coverage 2022
  • Fashion week runway 2023: Female models 92%, male 8%
  • E-sports commentary 2022: Female casters 11%
  • YA literature 2023: Female protagonists 62% of titles
  • Corporate ads 2022: Women in leadership roles 19%
  • Late-night TV hosts: All 5 major shows male-hosted in 2023

Gender Interpretation

Progress is a stubborn, uneven mosaic where women finally get more lines but are still handed the skimpy costume, asked to host the podcast but never the late-night show, and can star in the children’s episode but rarely direct the blockbuster—a parade of almost-there numbers that feel less like a victory lap and more like a relay race where the baton keeps getting fumbled.

LGBTQ+

  • In GLAAD's 2023 report, LGBTQ+ characters were 10.6% of series regulars on primetime TV
  • Transgender characters in films 2022: 0.3% of top 100 grossing
  • Bisexual leads in streaming 2023: 4.2% of LGBTQ+ roles
  • Gay male characters outnumber lesbians 2:1 in TV 2023
  • Non-binary representation in ads 2022: 1.1% of diverse characters
  • Queer characters of color: 45% of LGBTQ+ roles in 2023 TV
  • Lesbian leads in YA books 2023: 3.8% of protagonists
  • Trans visibility in news 2022: 0.4% of opinion pieces by trans authors
  • Asexual characters in comics 2023: 0.9% of major titles
  • Queer video game characters 2022: 2.5% playable
  • Pansexual rep in music videos 2023: 0.7%
  • LGBTQ+ directors in film 2022: 5.1%
  • Intersex characters in TV 2023: 0.1%
  • Queer elders in media 2022: 1.2% of LGBTQ+ roles over 50
  • Bi+ women 68% of bi characters in TV 2023
  • Gay parenting in kids shows 2022: 2.3% of families
  • Trans Black characters 2023: 12% of trans roles
  • Lesbian villains trope: 22% of lesbian chars antagonistic 2022
  • Queer podcasts 2023: 8% of top 100 charts
  • Non-binary actors cast 2022: 1.8% of roles written for them
  • Ace/aro rep in animation 2023: 0.5%
  • LGBTQ+ in sports media 2022: 3.4% athlete profiles
  • Queer influencers on TikTok 2023: 15% of top creators
  • Gay Asian characters 2022: 6% of gay roles

LGBTQ+ Interpretation

These statistics paint a depressingly precise portrait of a media landscape that loves to pat itself on the back for a few token percentages, while the vast, vibrant spectrum of queer life remains trapped in a spreadsheet of crumbs.

Racial/Ethnic

  • In 2022 top 100 films, Black actors comprised 13.4% of speaking roles
  • Latinx characters in TV scripted shows 2023: 8.9% of roles despite 19% US population
  • Asian American leads in films 2007-2022: 5.9% of top roles
  • Native American representation in Hollywood films 2022: 0.7% of speaking characters
  • Middle Eastern/North African characters in TV 2023: 1.2% across networks
  • Black women directors in top films 2022: 4% of all directors
  • Hispanic leads in broadcast primetime 2023: 6.2%
  • AAPI characters in animation 2022: 7% of Disney/Pixar roles
  • Indigenous actors in Australian media 2023: 3.1% of screen roles
  • Black-owned media companies: 2% of top 100 US outlets 2023
  • Latinx in video games 2022: 4.5% of playable characters
  • South Asian representation in UK TV 2023: 7.8% of roles
  • Multiracial characters in films 2022: 2.3% of total
  • Pacific Islander leads in Hollywood 2007-2022: 0.4%
  • Black characters in advertising 2023: 15% of diverse roles
  • Arab characters in news media 2022: 0.9% of expert guests
  • Latino music artists in top charts 2023: 9.2% of Billboard Hot 100
  • Native Hawaiian in TV casting 2023: 0.6%
  • African immigrant characters in films 2022: 1.1%
  • East Asian vs South Asian split: East Asians 4.2%, South 1.7% in media 2022
  • Black LGBTQ+ characters in TV 2023: 18% of Black roles queer-coded
  • Hispanic-owned TV networks: 1.5% market share 2023
  • Mixed race Asian leads 2022: 0.8%

Racial/Ethnic Interpretation

The statistics paint a disappointingly clear portrait: Hollywood’s diversity dashboard is still stuck on a slow, glitchy buffering screen, stubbornly refusing to stream the full reality of who we actually are.

Sources & References