GITNUXREPORT 2025

Remote And Hybrid Work In The Makeup Industry Statistics

Remote work boosts online sales, virtual consultations, and digital marketing in makeup industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

62% of makeup brands reported increased online sales due to remote work trends

Statistic 2

45% of makeup artists transitioned to virtual consultations during the pandemic

Statistic 3

78% of consumers now prefer buying makeup products online rather than in-store

Statistic 4

55% of makeup tutorials are now conducted via live streaming platforms

Statistic 5

40% of consumers are more likely to purchase makeup after watching a virtual tutorial

Statistic 6

33% of makeup brands reported an increase in customer engagement through social media during remote work phases

Statistic 7

70% of makeup brands reduced their physical retail footprint to focus on e-commerce

Statistic 8

52% of consumers say they feel more comfortable trying new makeup products virtually than in-store

Statistic 9

67% of makeup companies increased digital customer support channels

Statistic 10

75% of makeup artists are now offering virtual makeup lessons

Statistic 11

48% of consumers have purchased makeup products after seeing influencer tutorials from home

Statistic 12

55% of consumers prefer buying personalized makeup products online

Statistic 13

61% of makeup brands reported an increase in direct-to-consumer sales via online platforms

Statistic 14

50% of consumers find virtual try-on apps more convenient for purchasing makeup

Statistic 15

58% of makeup professionals reported higher demand for at-home beauty devices

Statistic 16

44% of consumers have switched to online-only beauty shopping during the pandemic

Statistic 17

23% of makeup brands saw decreased sales in brick-and-mortar stores but increased online

Statistic 18

49% of makeup brands increased collaborations with digital influencers to reach remote consumers

Statistic 19

39% of consumers feel more confident experimenting with makeup at home due to online tutorials

Statistic 20

63% of makeup brands increased their presence on TikTok to reach younger, remote audiences

Statistic 21

46% of consumers cite a positive experience with virtual try-ons as a factor in brand loyalty

Statistic 22

64% of makeup brands reported an increase in sales through direct social media channels during remote periods

Statistic 23

41% of consumers follow virtual beauty events for new product launches

Statistic 24

59% of consumers are more likely to share virtual makeup tutorials with friends, expanding organic reach

Statistic 25

44% of makeup professionals report increased demand for online beauty masterclasses

Statistic 26

61% of consumers prefer live virtual makeup tutorials over pre-recorded content

Statistic 27

55% of makeup brands stated that remote working has led to more personalized online shopping experiences

Statistic 28

47% of consumers have bought products directly after participating in virtual makeup challenges

Statistic 29

36% of makeup brands have increased their use of user-generated content during remote work

Statistic 30

43% of consumers discovered new brands through virtual influencer collaborations

Statistic 31

30% of makeup companies introduced virtual try-on features to accommodate remote shoppers

Statistic 32

69% of makeup professionals feel that remote consultations have expanded their client base beyond local regions

Statistic 33

35% of makeup brands introduced new virtual engagement tactics to replace in-store experiences

Statistic 34

79% of makeup companies invest in augmented reality to improve virtual product experiences

Statistic 35

37% of consumers follow beauty brands more closely due to virtual experiences during remote work

Statistic 36

82% of makeup brands plan to continue investing in digital tools post-pandemic

Statistic 37

47% of consumers use virtual makeup try-ons multiple times before making a purchase decision online

Statistic 38

70% of freelance makeup artists have expanded their services to include virtual styling tutorials

Statistic 39

48% of makeup brands believe virtual interactions have improved customer satisfaction levels

Statistic 40

71% of makeup brands see virtual consultations as essential for reaching international markets

Statistic 41

29% of makeup brands have adopted augmented reality mirrors in their e-commerce websites

Statistic 42

65% of consumers use virtual beauty consultations to get personalized advice without visiting stores

Statistic 43

76% of makeup companies plan to integrate more AI-powered virtual assistants for customer support

Statistic 44

68% of makeup brands increased digital marketing spend during remote work periods

Statistic 45

85% of makeup brands increased investment in social media advertising during remote work periods

Statistic 46

72% of makeup companies increased their investment in online content creation for remote audiences

Statistic 47

50% of freelance makeup artists work exclusively through online bookings now

Statistic 48

60% of makeup professionals believe remote work has improved work-life balance

Statistic 49

22% of makeup professionals report working more hours remotely than before the pandemic

Statistic 50

42% of makeup companies experienced a rise in digital influencer partnerships during remote work periods

Statistic 51

53% of makeup artists have adopted remote client consultations as their primary service model

Statistic 52

66% of makeup professionals report that remote work has led to increased innovation in product development

Statistic 53

54% of makeup companies reported more flexible working arrangements for their staff

Statistic 54

57% of professionals believe remote work has increased accessibility for people with disabilities in beauty consultations

Statistic 55

73% of makeup professionals are now utilizing online booking platforms to manage remote client appointments

Statistic 56

25% of makeup industry businesses report increased revenue attributed directly to remote work innovations

Statistic 57

54% of makeup professionals report that remote work has improved work flexibility and productivity

Statistic 58

38% of makeup artists have expanded their reach internationally due to remote service offerings

Statistic 59

40% of makeup brands experienced supply chain disruptions due to remote work constraints

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Key Highlights

62% of makeup brands reported increased online sales due to remote work trends
45% of makeup artists transitioned to virtual consultations during the pandemic
78% of consumers now prefer buying makeup products online rather than in-store
55% of makeup tutorials are now conducted via live streaming platforms
68% of makeup brands increased digital marketing spend during remote work periods
30% of makeup companies introduced virtual try-on features to accommodate remote shoppers
50% of freelance makeup artists work exclusively through online bookings now
40% of consumers are more likely to purchase makeup after watching a virtual tutorial
33% of makeup brands reported an increase in customer engagement through social media during remote work phases
70% of makeup brands reduced their physical retail footprint to focus on e-commerce
60% of makeup professionals believe remote work has improved work-life balance
52% of consumers say they feel more comfortable trying new makeup products virtually than in-store
40% of makeup brands experienced supply chain disruptions due to remote work constraints

The makeup industry is undergoing a digital revolution, with remote and hybrid work transforming how brands reach consumers, driven by a surge in online sales, virtual consultations, and innovative virtual try-on experiences that have reshaped both customer behavior and professional workflows.

Consumer Behavior and Preferences

62% of makeup brands reported increased online sales due to remote work trends
45% of makeup artists transitioned to virtual consultations during the pandemic
78% of consumers now prefer buying makeup products online rather than in-store
55% of makeup tutorials are now conducted via live streaming platforms
40% of consumers are more likely to purchase makeup after watching a virtual tutorial
33% of makeup brands reported an increase in customer engagement through social media during remote work phases
70% of makeup brands reduced their physical retail footprint to focus on e-commerce
52% of consumers say they feel more comfortable trying new makeup products virtually than in-store
67% of makeup companies increased digital customer support channels
75% of makeup artists are now offering virtual makeup lessons
48% of consumers have purchased makeup products after seeing influencer tutorials from home
55% of consumers prefer buying personalized makeup products online
61% of makeup brands reported an increase in direct-to-consumer sales via online platforms
50% of consumers find virtual try-on apps more convenient for purchasing makeup
58% of makeup professionals reported higher demand for at-home beauty devices
44% of consumers have switched to online-only beauty shopping during the pandemic
23% of makeup brands saw decreased sales in brick-and-mortar stores but increased online
49% of makeup brands increased collaborations with digital influencers to reach remote consumers
39% of consumers feel more confident experimenting with makeup at home due to online tutorials
63% of makeup brands increased their presence on TikTok to reach younger, remote audiences
46% of consumers cite a positive experience with virtual try-ons as a factor in brand loyalty
64% of makeup brands reported an increase in sales through direct social media channels during remote periods
41% of consumers follow virtual beauty events for new product launches
59% of consumers are more likely to share virtual makeup tutorials with friends, expanding organic reach
44% of makeup professionals report increased demand for online beauty masterclasses
61% of consumers prefer live virtual makeup tutorials over pre-recorded content
55% of makeup brands stated that remote working has led to more personalized online shopping experiences
47% of consumers have bought products directly after participating in virtual makeup challenges
36% of makeup brands have increased their use of user-generated content during remote work
43% of consumers discovered new brands through virtual influencer collaborations

Consumer Behavior and Preferences Interpretation

Amidst pandemic-induced shifts, the makeup industry has effectively pivoted online, with over 60% of brands boosting digital sales and consumer comfort soaring for virtual try-ons and tutorials, proving that even in a glamorous industry, remote work spurs a more personalized, engaging, and digitally driven beauty revolution.

Digital Innovation and Virtual Tools

30% of makeup companies introduced virtual try-on features to accommodate remote shoppers
69% of makeup professionals feel that remote consultations have expanded their client base beyond local regions
35% of makeup brands introduced new virtual engagement tactics to replace in-store experiences
79% of makeup companies invest in augmented reality to improve virtual product experiences
37% of consumers follow beauty brands more closely due to virtual experiences during remote work
82% of makeup brands plan to continue investing in digital tools post-pandemic
47% of consumers use virtual makeup try-ons multiple times before making a purchase decision online
70% of freelance makeup artists have expanded their services to include virtual styling tutorials
48% of makeup brands believe virtual interactions have improved customer satisfaction levels
71% of makeup brands see virtual consultations as essential for reaching international markets
29% of makeup brands have adopted augmented reality mirrors in their e-commerce websites
65% of consumers use virtual beauty consultations to get personalized advice without visiting stores
76% of makeup companies plan to integrate more AI-powered virtual assistants for customer support

Digital Innovation and Virtual Tools Interpretation

As the makeup industry invests heavily in augmented reality, AI, and virtual consultations—transforming remote beauty experiences from novelty to necessity—companies and consumers alike are proving that a pixel-perfect look is now just a click away, forever reshaping the local and global beauty landscape.

Industry Investment and Strategic Growth

68% of makeup brands increased digital marketing spend during remote work periods
85% of makeup brands increased investment in social media advertising during remote work periods
72% of makeup companies increased their investment in online content creation for remote audiences

Industry Investment and Strategic Growth Interpretation

Amid remote work, makeup brands have shredded their traditional brushes for digital tools, pouring more into online content and social media, proving that even in a world without face-to-face, beauty standards are still a click away.

Remote Work and Professional Practices

50% of freelance makeup artists work exclusively through online bookings now
60% of makeup professionals believe remote work has improved work-life balance
22% of makeup professionals report working more hours remotely than before the pandemic
42% of makeup companies experienced a rise in digital influencer partnerships during remote work periods
53% of makeup artists have adopted remote client consultations as their primary service model
66% of makeup professionals report that remote work has led to increased innovation in product development
54% of makeup companies reported more flexible working arrangements for their staff
57% of professionals believe remote work has increased accessibility for people with disabilities in beauty consultations
73% of makeup professionals are now utilizing online booking platforms to manage remote client appointments
25% of makeup industry businesses report increased revenue attributed directly to remote work innovations
54% of makeup professionals report that remote work has improved work flexibility and productivity
38% of makeup artists have expanded their reach internationally due to remote service offerings

Remote Work and Professional Practices Interpretation

The makeup industry's swift pivot to remote and hybrid models not only boosts work-life balance and accessibility but also fuels innovation, expands global reach, and underscores the transformative power of digital connectivity—proving that makeup artistry is as much a virtual craft as it is a physical one.

Supply Chain Dynamics and Market Challenges

40% of makeup brands experienced supply chain disruptions due to remote work constraints

Supply Chain Dynamics and Market Challenges Interpretation

While the beauty industry has always thrived on in-person glamour, these remote work-induced supply chain hiccups reveal that even in a world of endless lipstick shades, connectivity remains the true foundation.