Imagine a digital town square with nearly 100 million daily visitors, but it's not just a random crowd—it's a remarkably young, educated, and globally-connected community where the typical user is a 23-year-old male college graduate scrolling on his phone in the evening, likely to be a parent, more progressive than the average American, and statistically double the national average for identifying as LGBTQ+.
Key Takeaways
- In 2023, 64% of Reddit users were male, 30% female, and 6% non-binary or other
- Reddit's median user age was 23 years old as of Q1 2024, with 46% under 25
- 42% of Reddit users hold a bachelor's degree or higher, compared to 36% of the general US population
- Reddit's daily active users (DAU) reached 97.2 million in Q1 2024, up 37% YoY
- Weekly active users (WAU) stood at 267.5 million in Q1 2024
- Average time spent per user per day is 30 minutes
- Reddit users generate 3.5 billion comments annually
- Average upvotes per post: 15.3, with top 1% posts averaging 10k+
- 42% of users upvote daily, 28% comment daily
- 55% of users read 50+ posts daily without interacting
- Top subreddits by time spent: r/funny 15 min/week avg, r/AskReddit 12 min
- Video content views: 1.2 billion monthly, 40% of total consumption
- Users create 16 million posts monthly
- Text posts: 40% of new content, images 35%, videos 15%, links 10%
- Average post length: 145 words for text posts
Reddit's users are predominantly young, educated males who are highly engaged and international.
Community Participation
- 12% of users moderate communities they create content in
- Active moderators: 200,000 unique mods across 100k+ subs
- Rule sets average per sub: 12 rules, enforced by 75% of mods weekly
- Volunteer mod hours: estimated 1 million hours monthly platform-wide
- Ban evasion reports handled: 5 million per quarter
- Subreddit mergers: 2,500 in 2023 to consolidate communities
- Feedback threads participation: 40% of subs host monthly
- Discord integrations: 15k subs link to Discord servers
- Charity drives organized: 1,200 successful fundraisers in 2023
- Wiki contributors: 50k active editors
- Flair template creators: 10k unique designs monthly
- Event hosting (IRL meets): 500 documented in 2023
- Petition subs success rate: 18% reach goal signatures
- Mod team size average: 5 mods per sub
- Auto-moderator rules: 90% of subs use custom automod
- Welcome messages sent: 20 million to new members yearly
- Sub pinned posts interaction: 3x higher than average
- Community awards distributed: 100 million internally
- Feedback on mod actions: 2% appeal rate, 45% overturned
Community Participation Interpretation
Behind the curtain of Reddit's chaos, a surprisingly organized army of 200,000 volunteer moderators tirelessly wrangles 100k+ communities, pouring a million hours a month into everything from thwarting ban evaders and hosting charity drives to crafting custom flair, all while somehow finding time to host IRL meetups and painstakingly maintain an average of 12 rules per sub.
Content Consumption
- 55% of users read 50+ posts daily without interacting
- Top subreddits by time spent: r/funny 15 min/week avg, r/AskReddit 12 min
- Video content views: 1.2 billion monthly, 40% of total consumption
- Image posts: 60% of frontpage content, viewed 5x more than text
- Average posts scrolled per session: 142
- NSFW content consumption: 22% of user time
- News subreddit reads: r/worldnews 8 min/day for 20% users
- Meme consumption: 45% of users view memes daily
- Thread reading completion: 68% read full top comment, 25% full thread
- Personalized feed usage: 75% of logged-in users
- Search-based discovery: 18% of sessions start with search
- Cross-post views: 30% higher engagement than originals
- Audio content (clips): 150 million listens monthly
- Homepage vs subscribed: 55% time on home, 35% subscribed
- Dark mode usage during consumption: 82% of sessions
- Ad view rate: 92% of users see ads, 15% click
- Long-form content reads: 12% of time spent on >1000 word posts
- GIF consumption: 25% of media views
- Multireddit usage for consumption: 10% of users organize feeds this way
- Incognito mode consumption: 5% of traffic
- Average articles read from links: 3.2 per week
- 68% prefer upvote-sorted feeds
Content Consumption Interpretation
A staggering 55% of Redditors are content to simply lurk in the digital shadows, yet they collectively fuel a remarkably efficient content engine where silent browsing fuels massive meme consumption, surprising engagement with video and audio, a stubborn devotion to dark mode, and a homepage algorithm that ultimately dictates our collective attention more than our own subscriptions ever could.
Content Creation
- Users create 16 million posts monthly
- Text posts: 40% of new content, images 35%, videos 15%, links 10%
- Average post length: 145 words for text posts
- New subreddits created: 1,200 per month in 2024
- User flair usage: 28% of posters use custom flairs
- Poll creation: 500k polls monthly
- Self-posts in advice subs: 60% of content
- Image upload size average: 1.2 MB per image post
- Collaborative posts (wiki edits): 2 million monthly
- Video upload length average: 45 seconds
- OC (original content) tagged posts: 22% of all posts
- AMA hosting: 1,500 verified AMAs per month
- Meme templates created: 10k new per month
- Fan art posts: 1.8 million in gaming subs annually
- Data visualization posts: 50k in r/dataisbeautiful yearly
- Recipe sharing: 300k original recipes posted yearly
- Poetry submissions: 120k poems in literary subs monthly
- Code snippets posted: 200k in programming subs monthly
- 35% of creators crosspost to multiple subs
- Title length average: 62 characters
- Hashtag usage in titles: 5% of posts
- Live post creation during events: 10x normal rate
Content Creation Interpretation
Reddit is a sprawling, self-assembling digital city where 16 million monthly posts form its chaotic heartbeat—a place where advice is shouted, memes are minted, code is shared, and poems are whispered, all while 1,200 new niche neighborhoods spring up each month for people to call home.
Demographics
- In 2023, 64% of Reddit users were male, 30% female, and 6% non-binary or other
- Reddit's median user age was 23 years old as of Q1 2024, with 46% under 25
- 42% of Reddit users hold a bachelor's degree or higher, compared to 36% of the general US population
- 28% of Reddit users are from the United States, 15% from India, 9% from the UK
- Among US Reddit users, 35% are parents, higher than the national average of 26%
- 51% of Reddit users identify as White, 18% Asian, 12% Hispanic, 8% Black
- 22% of Reddit users are aged 18-24, 28% aged 25-34, 20% 35-44
- Household income for Reddit users: 25% under $30k, 30% $30k-$75k, 45% over $75k
- 67% of Reddit users are employed full-time, 15% students, 10% self-employed
- Urban dwellers make up 58% of Reddit users, suburban 32%, rural 10%
- 19% of Reddit users have children under 18 living at home
- Political affiliation: 44% liberal, 26% moderate, 20% conservative among US users
- 37% of Reddit users are married or in a domestic partnership
- Language preference: 72% English primary, 12% Spanish, 8% Hindi
- 14% of Reddit users identify as LGBTQ+, double the general population rate
- Disability status: 12% of users report having a disability
- Veteran status: 5% of US Reddit users are military veterans
- Education level: 18% have some college, 24% high school or less
- Homeownership: 41% of Reddit users own their home
- Pet ownership: 55% have pets, with 40% dog owners, 25% cat owners
- Religion: 45% atheist/agnostic, 30% Christian, 10% other
- Ethnicity details: 7% mixed race, 3% Native American/Pacific Islander
- Generation breakdown: 40% Gen Z, 35% Millennials, 15% Gen X
- Immigration status: 22% first-generation immigrants
- 8% of users are over 55 years old
- Gender by age: 70% of under-25 users male, 55% of 35+ female-leaning
- Income by gender: Male users median $65k, female $55k
- 26% of users live in apartments/condos
- Military service: 3% active duty
- 11% unemployed or seeking work
Demographics Interpretation
The typical Redditor is a twenty-something, college-educated, left-leaning, urban-dwelling, employed man who is statistically more likely to be a parent, pet owner, atheist, and member of the LGBTQ+ community than the average person, painting a portrait of a platform that is a youthful, educated, and surprisingly domestic counterculture.
Engagement Metrics
- Reddit users generate 3.5 billion comments annually
- Average upvotes per post: 15.3, with top 1% posts averaging 10k+
- 42% of users upvote daily, 28% comment daily
- Comments per user per month: 12.4 on average
- Share of engagement on AMAs: 18% of total monthly interactions
- Downvote usage: 8% of votes are downvotes, mostly in controversial subs
- Award usage: 50 million Reddit awards given monthly
- Time to first comment on new posts: average 2.3 minutes
- Engagement rate by sub size: large subs 2.5%, small subs 12%
- 65% of users report feeling connected to communities
- Reply chains average depth: 4.2 comments
- Upvote/downvote ratio: 85:15 across platform
- Mobile engagement: 70% of upvotes from app
- Peak engagement events: Super Bowl threads see 5x normal comments
- User satisfaction score: 4.2/5 for interactions
- 22% of users moderate a subreddit
- Average likes on comments: 2.1 per comment
- Cross-sub engagement: 15% of users post in 10+ subs monthly
- Emoji usage in comments: 35% of comments include emojis
- Report rate: 0.5% of comments reported by users
- Save action: 8% of viewed posts saved by users
- Poll participation: 12 million votes in polls monthly
- Live chat engagement: 2 million users in live threads weekly
- 75% of top posts have 100+ comments within 24 hours
Engagement Metrics Interpretation
With 3.5 billion annual comments, 65% of us feeling genuinely connected, and the average user meticulously saving 8% of what they see, it seems we've collectively built a sprawling, often witty digital metropolis where the upvote is mightier than the word, but the word—averaging a paltry 2.1 likes—is still stubbornly, endearingly written.
Usage Statistics
- Reddit's daily active users (DAU) reached 97.2 million in Q1 2024, up 37% YoY
- Weekly active users (WAU) stood at 267.5 million in Q1 2024
- Average time spent per user per day is 30 minutes
- 52% of users access Reddit via mobile app, 40% desktop, 8% mobile web
- Peak usage hours: 8-11 PM UTC, with 25% of daily traffic
- User retention rate: 40% of new users return after 30 days
- 1.5 billion posts and comments created in 2023 by users
- Average sessions per user per week: 7.2
- 73% of users log in daily during weekdays
- App download growth: 120% in 2023, leading to 150 million installs
- Bounce rate on Reddit.com: 38%, lower than average social media
- Average page views per visit: 8.2
- 15% of users are power users posting daily
- Global traffic share: US 45%, India 12%, UK 7%
- Mobile app DAU: 82 million in 2024
- User growth rate: 37% YoY for DAU in 2024 Q1
- Average login frequency: 21 logins per month per user
- 28% session growth during evenings weekends
- Verified users: 25 million with email/phone verification
- 62% of traffic from returning users
- Average dwell time per session: 10:42 minutes
- New user signups: 10 million per quarter in 2024
- Churn rate for free users: 55% after first month
- 41% of users use Reddit search daily
- Cross-device usage: 35% switch between app and web weekly
- Peak DAU on election day 2024: 110 million
- Users scroll average 200 posts per session
- 17% year-over-year increase in unique visitors to 1.2 billion monthly
Usage Statistics Interpretation
It seems Reddit has officially become the digital world’s late-night campfire, where 97.2 million daily devotees gather to scroll, argue, and post, collectively procrastinating for an average of 30 minutes a day while creating a staggering 1.5 billion pieces of content, proving that humanity’s urge to share unsolicited opinions is both our greatest weakness and Reddit’s greatest strength.
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