Gitnux/Report 2026

Realty Industry Statistics

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Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The realty industry at a glance

Global real estate generated approximately $4.4 trillion in 2025 and is entering a recovery phase, with professionally managed investment property assets rising to $13.5 trillion as valuations and investor confidence improved.

$4.4T[81]
Global market size, 2025
7.2%[81]
Forecast CAGR, 2026–2034
53.4%[82]
Asia-Pacific share, 2025
239,470[83]
U.S. brokers and agents, 2025
Market size
The global real estate market was valued at $4.41 trillion in 2025, according to Fortune Business Insights. MSCI measured the narrower professionally managed commercial investment-property universe at $13.5 trillion in 2025, up from $12.5 trillion in 2024.[81][84]
Forecast & CAGR
The global market is forecast to grow from $4.73 trillion in 2026 to $8.25 trillion in 2034, representing a 7.2% CAGR. Grand View Research estimates a similar 7.1% CAGR from 2026 to 2033.[81][82]
Market share & regions
North America held the largest regional share at 36% in 2025 in Fortune Business Insights’ market definition, while Asia-Pacific accounted for 53.4% of global revenue in Grand View Research’s estimate. In MSCI’s professionally managed investment universe, the Americas represented 42.7% in 2024, compared with 30.7% for EMEA and 26.6% for APAC.[81][82][84]
Segmentation
Residential property was the largest property segment at 35.5% of global revenue in 2025, while rental transactions represented 51.3% by transaction type. Fortune Business Insights estimated residential property at approximately 46% and sales at approximately 48%, reflecting differences in market definitions and methodology.[82][81]
Key players & concentration
The institutional market is concentrated among large asset managers: upper-quartile managers controlled more than €3 trillion, or 78% of global real estate assets under management, in 2025. Total global real estate AUM reached €3.8 trillion at year-end 2025, up 5.7% year over year.[26]
Pricing
The U.S. median single-family existing-home price rose 1.2% year over year to $414,900 in the fourth quarter of 2025. For the full year, the median U.S. existing-home price was reported at approximately $414,400, while higher mortgage rates continued to constrain affordability and transaction volumes.[2][85]
Trends, drivers & challenges
The main growth drivers are urbanization, household formation, infrastructure modernization, logistics demand and digital infrastructure. Specialty segments are expanding particularly quickly: global real estate deal volume increased 11.7% in 2024–2025, while data-center transactions grew 37.4% and senior-housing transactions grew 71.5%; affordability, financing costs and supply constraints remain key challenges.[82][23]
Consumer behavior & competition
In the U.S., high prices and mortgage costs continued to suppress demand: 2025 existing-home sales remained near a 30-year low, even as December sales reached a seasonally adjusted annual rate of 4.35 million units. Competition is also shifting toward rental housing, with rental transactions accounting for 51.3% of global real estate market revenue in 2025 in Grand View Research’s estimate.[85][82]
M&A
Real estate M&A recovered in 2025 as investors returned to larger platforms and specialized assets; global real estate deal volume increased 11.7% from 2024 to 2025. Consolidation continued in brokerage, including Compass’s proposed all-stock acquisition of Anywhere Real Estate, valued at approximately $10 billion including debt, announced in September 2025.[23][85]
Regulation
In the United States, the National Association of Realtors’ settlement changes took effect on August 17, 2024. They prohibited offers of buyer-agent compensation from being displayed on MLS platforms and required MLS participants working with buyers to use written representation agreements, increasing transparency around brokerage compensation.[2]
Latest news
The latest institutional-market data show global real estate AUM rising 5.7% to €3.8 trillion at year-end 2025, the first increase after three consecutive years of contraction. In November 2026, data-center development remained a major real estate theme, but grid capacity, community opposition and power availability were emerging constraints.[26][86]
report visual · Projection

Privately owned housing starts, total units (United States)

Privately owned housing starts, total units fell from 1,601 thousands of units in 2021 to 1,356 thousands of units in 2025.

1,601
Start
-4.07%
CAGR · 4y
1,356
Projected
20212025
source-verifiednahb.org2025

02 Ranking

Top 10 Companies in the Realty Industry

The leading companies in the realty industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Digital Realty leads Gitnux's 2026 realty ranking with an Overall score of 9.1, with revenue growth 10%. Welltower is the highest-ranked healthcare real-estate operator at 8.9, with revenue growth 35.9%.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in data-center real estate

    Digital Realty

    US

    Ranked #1 · 9.1 · Data-center real estate

    Why we picked it: Data-center real estate ties to digital infrastructure demand, with revenue growth at 10%.

    See in ranking ↓Visit digitalrealty.com ↗

  2. Leader in healthcare housing real estate

    Welltower

    US

    Ranked #2 · 8.9 · Healthcare housing real estate

    Why we picked it: Healthcare and senior housing real estate shows high revenue growth of 35.9% with operating margin 3.3%.

    See in ranking ↓Visit welltower.com ↗

  3. Leader in logistics and industrial real estate

    Prologis

    US

    Ranked #3 · 8.9 · Logistics and industrial real estate

    Why we picked it: Global logistics and industrial scale is reflected in 1.3 billion square feet across 20 countries.

    See in ranking ↓Visit prologis.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the realty industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Digital Realty

Data-center real estate · US

9.1
2

Welltower

Healthcare housing real estate · US

8.9
3

Prologis

Logistics and industrial real estate · US

8.9
4

Goodman Group

Logistics and industrial real estate · AU

8.9
5

American Tower

Wireless infrastructure real estate · US

8.9
6

Simon Property Group

Shopping malls and premium retail real estate · US

8.8
7

Mitsui Fudosan

Japanese and international property development · JP

8.6
8

Realty Income

Net-lease commercial real estate · US

8.5
9

Ventas

Healthcare and senior housing real estate · US

8.5
10

Extra Space Storage

Self-storage real estate · US

7.9

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the realty industry. In Realty Industry Statistics. Gitnux. https://gitnux.org/realty-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

U.S. REALTORS® adoption is moving from trial to routine: 22% used AI tools weekly in 2025, and 20% used them daily. eSignature usage reached 79% in 2025.

AI in the realty industry

  • 41% of U.S. REALTORS® used AI or generative AI in 2025.[1]
  • 58% of U.S. REALTORS® using AI named ChatGPT as their top AI tool in 2025.[2]
  • 21% of U.S. REALTORS® used CRM systems with AI-powered insights in 2025.[1]
  • 22% of U.S. REALTORS® used AI tools weekly in 2025.[2]
  • 20% of U.S. REALTORS® used AI tools daily in 2025.[2]
  • 17% of U.S. REALTORS® reported a significantly positive business impact from AI in 2025.[2]

Automation in the realty industry

  • 38% of U.S. REALTORS® used virtual tours in 2025.[1]
  • 81% of U.S. REALTORS® rated eSignature as an impactful technology in 2024.[2]
  • 63% of U.S. REALTORS® rated lockbox and showing technology as impactful in 2024.[2]
  • 79% of U.S. REALTORS® used electronic signatures in 2025.[1]
  • 81% of U.S. REALTORS® said improving efficiency and productivity was their primary reason for adopting new technology.[2]
  • 7% of U.S. REALTORS® used chatbots for lead capture or client communication in 2025.[1]

Digital Transformation in the construction and real estate sector (sector benchmark)

  • Among 933 engineering and construction businesses surveyed, 41% were already using mobile apps in 2024.[3]
  • Among 933 engineering and construction businesses surveyed, 38% were already using building information modelling in 2024.[3]
  • Across Australia’s building and construction industry, 64% of organisations invested in data and digitalisation during the 12 months before the 2025 survey.[4]
  • Among 933 engineering and construction businesses surveyed, 47% were already using data analytics in 2024.[3]

Technology Adoption in the construction and real estate sector (sector benchmark)

  • Among ICI contractors surveyed in 2024, 35% reported experience using advanced building materials.[5]
  • Among ICI contractors surveyed in 2024, 11% reported experience using artificial intelligence.[5]
  • Among ICI contractors surveyed in 2024, 44% reported experience using building information modelling.[5]
  • Among ICI contractors surveyed in 2024, 43% reported experience using jobsite data-collection applications.[5]

Cloud Computing in the construction and real estate sector (sector benchmark)

  • Across capital-projects and infrastructure organisations surveyed globally, 9% planned to adopt cloud technology within the next 12 months in 2025.[6]
  • Among capital-projects and infrastructure organisations surveyed globally, 2% neither used cloud technology nor planned to use it within 12 months in 2025.[6]
  • Across capital-projects and infrastructure organisations surveyed globally, 89% were currently using cloud technology in 2025.[6]
  • Among 933 engineering and construction businesses surveyed, 43% were already using construction-management cloud software in 2024.[3]

Big Data in the construction and real estate sector (sector benchmark)

  • Across real estate companies, 13% have access to real-time business intelligence and analytics, according to the 2024 commercial real estate outlook.[7]
  • Across capital-projects and infrastructure organisations surveyed globally, 30% planned to adopt big data and Internet-of-Things technologies within 12 months in 2025.[6]
  • Across global real estate owners and investors, 61% remain dependent on legacy technology infrastructures, according to Deloitte’s 2024 outlook survey.[7]
  • Across construction businesses, 33% analyze financial data and use it to inform business decisions, while 86% capture it, in 2023.[8]
  • Across construction businesses, the average company captures 11 of 13 data types but analyzes only 8, according to a 2023 survey.[8]
  • Across capital-projects and infrastructure organisations surveyed globally, 48% were currently using big data and Internet-of-Things technologies in 2025.[6]

05 Statistics

Data & Analytics

Analytics remains uneven in operational data use. In 2024, 51% of property valuation and cash-flow analysis used spreadsheets on average, while predictive analytics adoption was 6% in 2025.

Business intelligence in the realty industry

  • 32% of REALTORS® said customer relationship management systems generated the highest number of quality leads during the prior 12 months in 2024.[2]
  • 52% of REALTORS® said social media generated the highest number of quality leads during the prior 12 months in 2024.[2]
  • 51% of real estate firms’ property valuation and cash-flow analysis used spreadsheets on average in 2024.[7]
  • 6% of REALTORS® used predictive analytics in their real estate businesses in 2025.[1]
  • 13% of real estate companies had access to up-to-date business intelligence and real-time analytics in 2023, according to JLL.[9]
  • 45% of real estate firms’ budgeting and forecasting activity used spreadsheets on average in 2024.[7]

Data analytics in the realty industry

  • 63% of real estate companies that recently adopted new technology reported extensive adoption of data analytics in the ULI 2020 PropTech Survey.[10]
  • 51% of real estate companies that recently adopted new technology reported extensive adoption in property management in the ULI 2020 PropTech Survey.[10]
  • 46% of REALTORS® used AI-generated content, such as listing descriptions, in their real estate businesses in 2025.[1]
  • 28% of REALTORS® used artificial intelligence and machine learning in their real estate businesses in 2024.[2]
  • 49% of real estate companies that recently adopted new technology reported moderate adoption in property management in the ULI 2020 PropTech Survey.[10]
  • 150 property professionals participated in an RICS survey examining data use in real estate investment.[11]

Data Quality in the construction and real estate sector (sector benchmark)

  • Across construction companies, 38% rated their ability to share and use data with internal and external collaborators as strong in the report’s construction sample.[12]
  • Across UK housing providers, 48% were totally confident in their real-estate asset data in 2022, compared with 34% confident in management and maintenance data.[13]
  • Across institutional real estate, data quality received an average self-rating of 6.2 out of 10 in 2026, based on 72 professionals across 38 firms.[14]
  • Across construction professionals, 72% said they spend more than three hours gathering and preparing data before it is ready for analysis in a 2026 survey.[15]
  • Across construction professionals, 76% said departments frequently or occasionally work from different systems and data sources in a 2026 survey.[15]
  • Across UK housing providers, only 23% were confident in tenant or customer data in 2022, the lowest confidence level among the data categories surveyed.[13]

Data Governance in the construction and real estate sector (sector benchmark)

  • Across institutional real estate, governance readiness for AI received an average self-rating of 5.1 out of 10 in 2026, based on 72 professionals across 38 firms.[14]
  • Across US construction owners requiring data governance plans, 19% required them on a majority of projects in the 2024–2025 survey period.[16]
  • Across construction businesses, 10% reported in 2023 that they did not have a well-defined data governance policy.[17]
  • Across US construction owners, 45% did not provide regular data training in the 2024–2025 survey period, limiting governance capability and consistent data use.[16]
  • Across US construction owners, 11% required project teams to use data standards on all projects in the 2024–2025 survey period.[16]
  • Across US construction owners, 45% required project teams to define a data governance plan in the 2024–2025 survey period.[16]

KPIs in the realty industry

  • 82 dollars per multifamily unit was the average concession amount in 2024, up 30.9% year over year.[18]
  • 44.3% of Property Meld maintenance work orders were completed within seven days in 2024.[19]
  • 15% was the year-over-year decrease in technician costs per maintenance expenditure among Property Meld customers in 2024.[19]
  • 292 dollars per multifamily unit was the average leasing expense in 2024, up 4.6% year over year.[18]
  • 20% more property managers identified maintaining occupancy rates as a threat in 2025 than in 2023.[20]
  • 9.7% was the year-over-year increase in average maintenance spend per unit among Property Meld customers in 2024.[19]

06 Statistics

Strategy & Growth

Investment and transaction activity recovered after 2024: global real estate deal volume rose 11.7% from 2024 to 2025. Data-center deal volume grew 37.4% in 2025.

Growth in the realty industry

  • $1,856.3 billion was generated by the U.S. real estate industry in 2024, representing a 5.5% compound annual growth rate from 2019 to 2024.[21]
  • 5.7% was the increase in the outstanding value of U.S. residential real estate between the fourth quarters of 2023 and 2024, reaching $59.656 trillion.[22]
  • 37.4% was the 2025 year-over-year growth in global data-center real estate deal volume.[23]
  • 11.7% was the 2024 total return for U.S. manufactured-housing real estate, while senior housing returned 5.6%.[23]
  • 2.4% was the decline in the outstanding value of U.S. commercial real estate between the fourth quarters of 2023 and 2024, to $21.676 trillion.[22]
  • 11.7% was the increase in global real estate deal volume from 2024 to 2025.[23]

Differentiation in the realty industry

  • 55% of REALTORS® in 2024 said artificial intelligence had a positive effect on their real estate business.[2]
  • 21% of U.S. REALTORS® used customer-relationship-management systems with AI-powered insights in 2025.[1]
  • 72% of repeat prospective U.S. buyers in 2025 had viewed homes on a real estate website, compared with 66% of first-time prospective buyers.[24]
  • 75% of REALTORS® who used artificial intelligence in 2024 cited writing listing descriptions as an AI use case.[2]
  • 75% of U.S. REALTORS® used social media in 2025 as part of their real estate business.[1]
  • 68% of prospective U.S. buyers in 2025 had viewed homes on a real estate website.[24]

Mergers and acquisitions in the realty industry

  • $200 billion of capital was represented by 3,054 announced real-property-services mergers and acquisitions from the first quarter of 2021 through the fourth quarter of 2024.[25]
  • 11% of global real estate fund managers surveyed were undertaking or planning mergers in 2025.[26]
  • 7% of global real estate fund managers surveyed reported active acquisition intentions for 2025.[26]
  • $4 billion was Blackstone’s announced 2025 acquisition price for Retail Opportunity Investment Corporation’s grocery-anchored retail centers.[27]
  • 3.6% was the increase in total announced U.S. M&A transactions from 2024 to 2025 in the annual transaction dataset.[28]
  • $88.7 billion was U.S. commercial real estate M&A value in 2025, 57% below the 2024 level.[27]

Strategic partnerships in the realty industry

  • 20% of real estate partnerships in 2013 involved alliances, joint ventures or M&A with partners in noncore industries.[23]
  • 84% of surveyed real estate chief investment officers identified fluctuations in material or service costs as a challenge in 2024.[23]
  • 15% of Americans reported co-buying a home with someone other than a romantic partner in a 2024 survey, reflecting an expanding residential real estate partnership model.[29]
  • Nearly 75% of surveyed real estate chief investment officers identified high interest rates as a major challenge in 2024.[23]
  • 9.09% of family offices in a 2022 real estate investment study reported investing directly with two partners.[30]
  • More than 60% of surveyed real estate chief investment officers identified limited technological expertise and resistance to change as challenges in 2024.[23]

07 Statistics

People & Workforce

Workforce planning differs by segment. In 2025, 23% of U.S. commercial real estate firms were actively recruiting sales agents, while 13% expected downsizing.

Hiring in the realty industry

  • 13% of surveyed commercial real estate firms expected to downsize their workforce in 2025.[2]
  • 23% of U.S. commercial real estate firms were actively recruiting sales agents in 2025.[1]
  • 40% of surveyed commercial real estate firms expected their workforce to remain unchanged in 2025.[2]
  • 60% of three-office U.S. real estate firms were actively recruiting sales agents in 2025.[1]
  • 35% of U.S. real estate firms were actively recruiting sales agents in 2025.[1]

Employee retention in the realty industry

  • 14.2% was the total turnover rate for corporate and non-onsite real estate employees during the 12 months covered by the 2025 survey.[18]
  • 6% of departing licensees left U.S. real estate firms to start independent firms.[2]
  • 34% of U.S. real estate firms said departing licensees resigned to move to another real estate company.[2]
  • 18% of U.S. real estate firms cited agent retention as their biggest challenge over the next two years.[2]
  • 29.2% was the total turnover rate for onsite property-level real estate employees during the 12 months covered by the 2025 survey.[18]

Remote Work in the construction and real estate sector (sector benchmark)

  • About 9% of U.S. construction workers worked remotely at least sometimes during October 2023–September 2024, including hybrid and fully remote work.[31]
  • In 2024, 2.7% of construction positions were fully remote in the U.S., according to employers surveyed by NACE.[32]
  • In 2024, 23.7% of finance, insurance and real-estate positions were fully remote in the U.S., according to employers surveyed by NACE.[32]
  • In January 2024, 33.63% of U.S. real-estate wage and salary employees worked from home, based on the Survey of Working Arrangements and Attitudes.[33]

Hybrid Work in the construction and real estate sector (sector benchmark)

  • In 2024, 15.0% of construction positions were fully hybrid in the U.S., according to employers surveyed by NACE.[32]
  • Forty-two percent of real-estate investment managers expected employees to be in the office four days per week within six to 12 months, according to a 2025 NAREIM survey.[14]
  • In 2024, 43% of surveyed real-estate executives identified flexible workday schedules as a leading talent-acquisition and retention action.[7]
  • In 2024, 55.8% of finance, insurance and real-estate positions were fully hybrid in the U.S., according to employers surveyed by NACE.[32]

Upskilling in the realty industry

  • 56% of surveyed U.S. real estate agents said use-case training tied to tasks such as CMAs and listings would be helpful for AI training.[34]
  • 61% of U.S. real estate firms encouraged agents to take additional training classes in 2025.[2]
  • 50% of global surveying professionals reported limited time or resources to train or upskill existing staff in 2026.[11]
  • 57% of surveyed U.S. real estate agents said hands-on workshops would be helpful for AI training.[34]
  • 69% of surveyed U.S. real estate agents said short video tutorials would be helpful for AI training.[34]

Employee Engagement in the construction and real estate sector (sector benchmark)

  • Across real estate organizations represented in Culture Amp’s benchmark, 73% of employees were engaged based on data collected from July 2025 through June 2026.[35]
  • Across construction and heavy industry, Meaningful Work received the highest driver score at 8.45 out of 10 in 2026.[36]
  • Across construction and heavy industry, employees scored 8.00 out of 10 for engagement in the 2026 benchmark.[36]
  • Forty-seven percent of construction employers said their workforce was highly engaged in the 2018 U.S. construction benefits benchmarking survey.[37]
  • Across construction and heavy industry, Rewards received the lowest reported driver score at 6.95 out of 10 in 2026.[36]

DEI in the realty industry

  • 48% of North American commercial real estate organizations addressed mental health conditions in inclusivity initiatives as of June 2025.[10]
  • 48% of North American commercial real estate organizations addressed religion in inclusivity initiatives as of June 2025.[10]

08 Statistics

Customer & Sales

Brokerage demand stays high even as price friction shows up. In 2026, 15% of U.S. buyers who hired an agent said the agent’s commission was too high.

Customer experience in the realty industry

  • 90% or more of U.S. home buyers expressed satisfaction with their agent’s responsiveness, process knowledge, honesty, market knowledge and people skills in 2024.[2]
  • 69% of global real-estate consumers were willing to pay a premium for high-quality experiences in 2025.[9]
  • 22% of U.S. home sellers were somewhat satisfied with the selling process in 2024.[2]
  • 68% of U.S. home sellers were very satisfied with the selling process in 2024.[2]
  • 15% of U.S. buyers who hired an agent said the agent’s commission was too high in 2026.[24]

Customer retention in the realty industry

  • 21% of the typical U.S. REALTOR®’s business came through referrals from past clients and customers in 2023.[2]
  • 59% of U.S. sellers who worked with an agent hired the first agent they contacted in 2024.[24]
  • 37% of repeat U.S. buyers found their agent through a referral in 2024.[2]
  • 31% of U.S. sellers aged 25 to 33 used an agent previously used to buy or sell a home in 2024.[2]
  • 21% of repeat U.S. buyers used an agent they had previously worked with in 2024.[2]

Customer acquisition in the realty industry

  • 88% of U.S. buyers used an agent or broker to purchase their home in 2025.[2]
  • 91% of U.S. sellers used a real-estate agent in 2025.[2]
  • 90% of U.S. home sellers used a real-estate agent in 2024.[2]
  • 49% of U.S. buyers primarily sought an agent’s help finding the right home in 2024.[2]
  • 67% of first-time U.S. buyers interviewed only one agent before deciding in 2024.[2]

Customer loyalty in the realty industry

  • 46% of U.S. real-estate firms’ sales volume came from repeat business from past clients in 2024.[1]
  • 44% of U.S. real-estate firms’ sales volume came from past-client referrals in 2024.[1]
  • 48% of customer inquiries at U.S. real-estate firms came from past-client referrals in 2024.[1]
  • 21% of the typical U.S. REALTOR®’s business came from past-client referrals in 2023.[2]
  • 61% of U.S. home buyers had already recommended their agent within one year of purchase in 2024.[2]

Lead generation in the realty industry

  • 63% of U.S. and Canadian real-estate agents identified networking and referrals as their top lead source in February 2024.[38]
  • 3% was the median share of customer inquiries from prospecting at U.S. firms with three offices in 2024.[1]
  • 9% was the median share of customer inquiries from websites at U.S. real-estate firms in 2024.[1]
  • 9% was the median share of customer inquiries from online ads at U.S. firms with three offices in 2024.[1]
  • 10% was the median share of customer inquiries from open houses at U.S. firms with four or more offices in 2024.[1]

09 Statistics

Marketing & Brand

Tech adoption ties to lead generation and client experience. In 2025, 13% of U.S. REALTORS® said their brokerage website generated the highest number of quality leads.

Marketing in the realty industry

  • 19% of U.S. REALTORS® spent more than $500 per month on lead generation during the year ending 2025.[1]
  • 64% of U.S. REALTORS® said improving the client experience was a primary goal when adopting new technology in 2025.[1]
  • 15% of U.S. REALTORS® spent $251–$500 per month on lead generation during the year ending 2025.[1]
  • 68% of U.S. REALTORS® surveyed in 2025 were sales agents, while associate brokers accounted for 14%.[1]
  • 66% of U.S. REALTORS® said saving time was a primary goal when adopting new technology in 2025.[1]

Digital marketing in the realty industry

  • 41% of U.S. REALTORS® used artificial intelligence or generative artificial intelligence in 2025.[1]
  • 75% of U.S. REALTORS® who used artificial intelligence used it to write listing descriptions in 2026.[2]
  • 13% of U.S. REALTORS® said their brokerage website generated the highest number of quality leads in 2025.[1]
  • 23% of U.S. REALTORS® said customer relationship management systems generated the highest number of quality leads in 2025.[1]
  • 12% of U.S. REALTORS® said digital advertising campaigns generated the highest number of quality leads in 2025.[1]

Branding in the realty industry

  • 0.9% of U.S. real estate consumers named Compass first when asked which real estate brand came to mind in 2024.[39]
  • 11.5% of U.S. real estate consumers said Keller Williams was the brand they were most likely to recommend in 2024.[39]
  • 1.1% of U.S. real estate consumers said ERA was the brand they were most likely to consider in 2024.[39]
  • 18.3% of U.S. real estate consumers named RE/MAX first when asked which real estate brand came to mind in 2024.[39]
  • 6.1% of U.S. real estate consumers said Berkshire Hathaway HomeServices was the brand they were most likely to consider in 2024.[39]

Social media in the realty industry

  • 5% of U.S. REALTORS® used Threads in their real estate business in 2024.[2]
  • 8% of U.S. REALTORS® used Pinterest in their real estate business in 2024.[2]
  • 15% of U.S. REALTORS® used TikTok in their real estate business in 2024.[2]
  • 43% of U.S. REALTORS® rated social media very impactful for their business in 2024.[2]
  • 25% of U.S. REALTORS® used YouTube in their real estate business in 2024.[2]

Influencer Marketing in the construction and real estate sector (sector benchmark)

  • Among U.S. real estate professionals, 52% said social media generated the highest number of quality leads in the previous 12 months in 2024.[2]
  • Among U.S. real estate professionals, 15% used TikTok for business in 2024, while 10% used X (formerly Twitter).[2]
  • Among residential construction workers surveyed in 2024, 47% regularly used Instagram, 52% used YouTube and 73% used Facebook.[40]
  • Among U.S. real estate professionals, 62% used Instagram for business in 2024, alongside 87% using Facebook and 25% using YouTube.[2]
  • Across U.S. prospective home buyers, 42% preferred Instagram for communication with a real estate agent in 2025, compared with 47% preferring Facebook.[24]

10 Statistics

Operations & Execution

Operational measurement gaps persist. In 2025, 11% of commercial real-estate professionals reported tracking no building-operation metrics.

Process optimization in the realty industry

  • 26% of global construction respondents rated construction documentation as having a high productivity impact in 2024.[11]
  • 33% of global construction respondents rated supply chain as having a high impact on productivity in 2024.[11]
  • About 40% of U.S. commercial real-estate projects were abandoned during planning, according to research covering 2009–2022.[41]
  • 26.8% of global construction respondents defined labor productivity as earned value over actual cost in 2024.[11]
  • 30% of global construction respondents reported measuring productivity performance monthly in 2024.[11]

Operational efficiency in the realty industry

  • 11% of commercial real-estate professionals reported tracking no building-operation metrics in 2025.[42]
  • 42% of U.S. property-management professionals planned to raise rents only when also making unit or building improvements in 2024.[43]
  • 35% of U.S. property-management professionals identified maintaining high occupancy as a top threat for 2024.[43]
  • 68% of commercial real-estate professionals tracked work-order completion rates in building operations in 2025.[42]
  • 67% of rental-housing professionals reported positive impacts from centralized operations in 2026.[43]

Quality management in the realty industry

  • 18% of sampled HUD multifamily properties lacked required certifications supporting correction of life-threatening deficiencies.[44]
  • 68 additional buildings at least 11 meters high had been identified with developer-committed life-critical fire-safety defects since January 2024.[45]
  • 45% of sampled HUD multifamily properties did not receive timely violation or default notices for maintenance failures.[44]
  • 21.4% of U.S. residential builders reported delivering projects late in 2026.[46]
  • 60% of U.S. multifamily property managers reported having the training needed for their jobs in 2024.[47]

Supply chain in the realty industry

  • 57% of U.S. home builders identified building-material prices as a significant problem in 2024.[48]
  • £8.5 billion of construction products were exported from the UK in 2024.[45]
  • 99 U.S. cement plants operated across 34 states and Puerto Rico in 2024.[49]
  • 59% of UK construction-product exports went to the European Union in 2024.[45]
  • 60% of UK construction-product imports came from the European Union in 2024.[45]

Outsourcing / Offshoring in the construction and real estate sector (sector benchmark)

  • 30% of costs in Australian infrastructure construction flowed to external construction services in 2025.[4]
  • 41% of Australian infrastructure construction was completed by subcontractors in 2025, according to Infrastructure Australia’s analysis of Australian Bureau of Statistics data.[4]
  • 45% of Australian infrastructure-construction businesses surveyed in 2025 reported cost overruns as a challenge when managing subcontracting or labour-hire relationships.[4]
  • 46.5% of Australian construction-industry input costs came from outsourced services in 2024, including labour hire, consultants and capital rentals.[4]
  • $5.66 per agent per month was the average outsourced accounting-labor price for U.S. real-estate brokerages with more than 500 agents, based on an August 2024 survey.[50]

11 Statistics

Finance & Pricing

Affordability and pricing conditions remain binding. The U.S. median existing-home price rose 1.2% year over year to $414,900 in Q4 2025.

Pricing strategy in the realty industry

  • 73% of U.S. metropolitan areas recorded year-over-year home-price increases in the fourth quarter of 2025.[2]
  • 4.3% was the year-over-year price increase for existing single-family homes in the Midwest during the fourth quarter of 2025.[2]
  • 5.5% was the year-over-year price increase for existing single-family homes in the Northeast during the fourth quarter of 2025.[2]
  • 18% of U.S. existing-home listings had a price discount by late 2025.[2]
  • $317,100 was the median existing single-family home price in the Midwest in the fourth quarter of 2025.[2]

Cost reduction in the realty industry

  • 56% was the increase in European Union construction producer prices between 2010 and 2024.[51]
  • 172% was the increase in construction producer prices in Hungary between 2010 and 2024.[51]
  • $917.9 billion was spent on private residential construction in the United States in 2024, 5.9% more than in 2023.[52]
  • 6% was the increase in construction producer prices in Greece between 2010 and 2024.[51]
  • 23% was the increase in construction producer prices in Italy between 2010 and 2024.[51]

Profitability in the realty industry

  • $85.2 million was total net operating income for the reported real-estate portfolio in 2025.[53]
  • $18.3 million was American Realty Capital Healthcare Trust’s funds from operations in 2025.[53]
  • 7.9% was the weighted-average cash cap rate on $1.3 billion of investments completed by a U.S. real-estate investment trust in 2025.[53]
  • $15.2 million was commercial-property net operating income in 2025.[53]
  • $5,749.4 million was Realty Income Corporation’s total revenue in 2025.[53]

Financial planning in the realty industry

  • 19% of disposable income was spent on housing by the average European Union household in 2024.[51]
  • 53% was the increase in European Union house prices between 2010 and 2024.[51]
  • 3% was the increase in European Union house prices during 2024.[51]
  • 78% above the European Union average were housing costs in Luxembourg in 2024.[51]
  • 87% above the European Union average were housing costs in Ireland in 2024.[51]

12 Statistics

Product & Service

Construction and renovation demand stays active. U.S. home-remodeling projects totaled $670 billion in 2024.

Product development in the realty industry

  • 1,000,000 one-unit homes were started in the United States in 2024, according to Congressional Research Service analysis of Census Bureau data.[54]
  • 1,478,000 new privately owned housing units were authorized by building permits in the United States in 2024, with a total valuation of $384.62 billion.[52]
  • 18,000 units in two-to-four-unit buildings were started in the United States in 2024.[54]
  • 336,000 units in buildings with five or more units were started in the United States in 2024.[54]
  • 1,000,000 one-unit homes were completed in the United States in 2024, according to Congressional Research Service analysis of Census Bureau data.[54]

Product lifecycle in the realty industry

  • 6 years was the median age of a home sold in Provo, Utah, in 2024, the youngest among the 100 largest U.S. metropolitan areas.[55]
  • 43% of Americans renovated their home in the year before Redfin’s November 2025 survey.[55]
  • $670 billion was spent on U.S. home-remodeling projects in 2024.[48]
  • 48% of U.S. owner-occupied homes were at least 44 years old in 2023, up from 39% in 2013.[48]
  • 27 years was the median age of homes purchased in the United States in 2012, compared with 36 years in 2024.[55]

After-sales in the realty industry

  • 52% of U.S. renters who stayed in their current rental cited private outdoor space as a reason for staying in 2024.[24]
  • 68% of U.S. renters who stayed in their current rental said inability to afford moving elsewhere encouraged them to stay in 2024.[24]
  • 66% of U.S. renters who stayed in their current rental cited the property being well maintained as a reason for staying in 2024.[24]
  • 58% of U.S. renters reported paying at least one additional rental fee, such as utility, amenity, internet or payment-processing fees, in 2024.[24]
  • 66% of U.S. renters considered lease terms, rent amount and fees essential when deciding where to rent in 2024.[24]

Value proposition in the realty industry

  • 38% of U.S. renters considered a newly built or recently renovated home essential when deciding whether to rent in 2024.[24]
  • 19% of renters surveyed by Entrata identified transparent and predictable expenses as the most influential factor in choosing a multifamily community.[56]
  • 83% of U.S. renters considered their preferred neighborhood or location essential when deciding whether to rent in 2024.[24]
  • 63% of U.S. renters considered broadband internet essential when deciding whether to rent in 2024.[24]
  • 56% of renters surveyed by Entrata identified value, including amenities, convenience and lifestyle fit, as the most influential factor in choosing a multifamily community.[56]

13 Statistics

Sustainability & Ethics

Sustainability is treated as a management priority rather than a reporting niche. 75.4% of real estate professionals considered ESG programs at least somewhat important to property management in 2024.

Sustainability in the realty industry

  • 34% of U.S. commercial REALTORS® cited limited property-performance data as an important sustainability issue in 2024.[1]
  • 38% of U.S. brokerage firms had experience with commercial building repurposing in 2024.[1]
  • 43% of U.S. commercial REALTORS® identified improving existing-building energy efficiency as a major sustainability issue in 2024.[1]
  • 63% of U.S. commercial REALTORS® considered energy-efficiency promotion in listings very or somewhat valuable in 2024.[1]
  • 54% of U.S. commercial REALTORS® with green data fields said they used them in 2025.[2]

ESG in the realty industry

  • 75.4% of real estate professionals considered ESG programs at least somewhat important to property management in 2024.[57]
  • 90.8% of commercial real estate respondents considered ESG at least somewhat important to property management in 2022.[57]
  • 77.4% of residential real estate respondents considered ESG at least somewhat important to property management in 2024.[57]
  • 63.7% of mixed-use real estate respondents considered ESG at least somewhat important to property management in 2024.[57]
  • 76.5% of real estate professionals considered ESG programs at least somewhat important to the real estate industry in 2024.[57]

Ethics in the realty industry

  • 27,007 U.S. rental-market discrimination complaints were reported in 2024.[58]
  • 2.04% of U.S. housing-discrimination complaints concerned real-estate sales in 2024.[58]
  • 83.56% of U.S. housing-discrimination complaints concerned rental transactions in 2024.[58]
  • 39 U.S. appraisal discrimination complaints were reported in 2024.[58]
  • 203 U.S. HOA or condominium discrimination complaints were reported in 2024.[58]

CSR in the realty industry

  • $4,000 was the typical annual charitable donation by U.S. REALTOR® broker-owners in the 2026 report.[2]
  • 64% of U.S. REALTOR® members-at-large volunteered monthly in 2026.[2]
  • 84% of U.S. REALTOR® members-at-large and broker-owners made charitable donations during the year covered by the 2026 report.[2]
  • 21% of monthly-volunteering U.S. REALTORS® supported youth mentoring or education programs in 2026.[2]
  • 21% of monthly-volunteering U.S. REALTORS® supported veterans or active-duty service members in 2026.[2]

Circular economy in the realty industry

  • 472 million tonnes of concrete and steel were embodied in Singapore’s buildings in 2020.[59]
  • 2.8 million tonnes per year was Singapore’s average building-material outflow from 2010 to 2020.[59]
  • 20% of housing construction in Amsterdam’s metropolitan region was realised in timber in the cited circularity example.[60]
  • 11 million tonnes per year was Singapore’s average building-material inflow from 2010 to 2020.[59]
  • 41 tonnes of CO2 were saved by reusing materials from Malmö’s deconstructed hovercraft terminal.[60]

Carbon footprint in the realty industry

  • 34% of global final energy use was attributed to buildings in the cited built-environment research.[61]
  • 21.5% of built-environment firm reports in a 200-report sample disclosed operational carbon intensity per square metre.[61]
  • 1.2% was the average annual decline in global residential-building operational carbon intensity over the two decades studied.[61]
  • 10.05% was the reported decarbonization efficiency for global commercial-building operations.[61]
  • 37% of global energy- and process-related CO2 emissions were attributed to buildings in the cited built-environment research.[61]

15 Statistics

Globalization & Expansion

Cross-border activity remains structurally embedded in some markets. In 2010–2024, 90% of Polish commercial real-estate transactions were cross-border.

Globalization in the realty industry

  • $703 billion was the global real-estate transaction volume in 2024, up 14% from 2023.[9]
  • 90% of Polish commercial real-estate transactions were cross-border during 2010–2024.[76]
  • 11% of U.S. commercial real-estate purchases were cross-border transactions during 2015–2024.[76]
  • 64% of Italian commercial real-estate transactions were cross-border during 2010–2024.[76]
  • 52% of United Kingdom commercial real-estate transactions were cross-border during 2010–2024.[76]

Cultural adaptation in the realty industry

  • 18% of commercial-real-estate firms identified scholarships and internships as their most impactful DEI policy in the previous survey year.[77]
  • 82% of U.S. REALTORS® reported fluency only in English in 2025.[78]
  • 9.8% of U.S. commercial-real-estate employees were Asian in 2023, the largest listed underrepresented racial or ethnic group.[77]
  • 7.2% of U.S. commercial-real-estate employees were Black or African American in 2023.[77]
  • 9.4% of U.S. commercial-real-estate employees were Hispanic or Latino in 2023.[77]

Supplier management in the realty industry

  • More than one-third of CBRE’s significant Tier 1 suppliers were engaged on decarbonization action in 2024.[79]
  • About $6 billion in CBRE spending was represented by significant Tier 1 suppliers in 2024.[79]
  • 6,049 significant Tier 1 suppliers were identified by CBRE globally in 2024.[79]
  • $31.41 billion was CBRE’s global procurement spend in 2024 across principal and agent procurement.[79]
  • 55% of REITs surveyed had a supplier or vendor policy addressing diversity, equity and inclusion in 2022.[80]

Stakeholder management in the realty industry

  • 42.9% of North American real-estate organizations sponsored, attended or presented at charitable events in 2026.[10]
  • 47.6% of North American real-estate organizations supported national or international nonprofits in 2026.[10]
  • 78% of U.S. sellers said in 2026 that floor plans were highly important when selecting an agent’s marketing services.[24]
  • 45% of U.S. sellers considered visibility on public sites such as Zillow essential in 2026.[24]
  • 92.9% of North American real-estate organizations supported local community organizations or nonprofits in 2026.[10]

Distribution channels in the realty industry

  • 30% of U.S. buyers first found their agent through referrals in 2025.[24]
  • 70% of U.S. sellers used a mobile website to help sell or promote their home in 2026.[24]
  • 5% of U.S. buyers first found their agent through an open-house or for-sale sign in 2025.[24]
  • 39% of REALTORS® said social media generated leads in the 2025 REALTOR® Technology Survey, compared with 13% from a brokerage website.[2]
  • 22% of U.S. buyers first found their agent through a real-estate website or app in 2025.[24]

Key questions about the realty industry

How large is the global real estate market in 2025?
The global real estate market was valued at $4.41 trillion in 2025. Professionally managed investment property assets were measured at $13.5 trillion in 2025.
What is the growth outlook for global real estate from 2026?
The market is forecast to grow from $4.73 trillion in 2026 to $8.25 trillion in 2034. That implies a 7.2% CAGR.
Which companies lead the realty industry?
Digital Realty leads Gitnux's 2026 realty ranking with an Overall score of 9.1, with revenue growth 10%. Welltower is the highest-ranked healthcare real-estate operator at 8.9, with revenue growth 35.9%.
What technology shifts are visible in U.S. real estate activity?
In 2025, 41% of U.S. REALTORS® used AI or generative AI, and 22% used AI tools weekly. Adoption also includes 79% using electronic signatures in 2025.
How is the market structured across regions and investment universes?
North America held the largest regional share at 36% in 2025, while Asia-Pacific accounted for 53.4% of global revenue. In MSCI’s professionally managed universe, the Americas were 42.7% in 2024.
Where does real estate deal growth look strongest?
Global real estate deal volume increased 11.7% from 2024 to 2025. Data-center transactions grew 37.4%, while senior-housing transactions grew 71.5%.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Realty Industry Statistics. Gitnux. https://gitnux.org/realty-industry-statistics
MLA
Samuel Norberg. "Realty Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/realty-industry-statistics.
Chicago
Samuel Norberg. 2026. "Realty Industry Statistics." Gitnux. https://gitnux.org/realty-industry-statistics.

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