Key Takeaways
- In 2009 OKCupid data, white women rated white men highest at 100% relative desirability, while rating Asian men at 76% and black men at 82%
- Asian women on OKCupid in 2009 rated white men at 132% relative to average, higher than Asian men at 100%
- Black women rated black men at 82% desirability compared to white men at 80% on OKCupid 2009
- OKCupid 2009 showed black women rated 16% less attractive by men of all races except black
- White men receive 8-20% more replies from all women on OKCupid 2009
- Asian women get highest reply rates at 40% from white men on OKCupid
- Pew 2017: 17% of all new U.S. marriages in 2015 were interracial, up from 3% in 1967
- 29% of Asian newlyweds married someone of different race in 2015 per Pew
- 27% of Hispanic newlyweds interracial in 2015, Pew data
- Gallup 2021: 94% approve of black-white marriage, up from 4% 1958
- Pew 2017: 39% say more people dating different races now
- YouGov 2020: 82% of Americans OK with child marrying different race
- U.S. interracial marriage rate tripled since 1980 to 17% new marriages 2015
- Interracial couples grew 5x faster than same-race 1980-2020 Census
- 1 in 6 Gen Z marriages projected interracial by 2030, Pew projection
OKCupid data reveals clear racial preferences influence dating app desirability scores.
Demographic Trends
- U.S. interracial marriage rate tripled since 1980 to 17% new marriages 2015
- Interracial couples grew 5x faster than same-race 1980-2020 Census
- 1 in 6 Gen Z marriages projected interracial by 2030, Pew projection
- Asian population interracial unions 30% in metro areas 2020
- Black-white couples increased 10x since 1967 to 1% all marriages
- Hispanic-white couples 25% of all new interracial 2020
- Multiracial population grew 276% 2010-2020 partly due to interracial, Census
- Western states 25% interracial cohabitation rate 2022
- Education correlates: 22% college grads intermarry vs 7% no HS, Pew 2017
- Immigrants less likely to intermarry than US-born 12% vs 30%, Pew
- 2023 data: 21% millennials in interracial relationships
- South lowest interracial marriage 9% vs West 22%, Census 2020
- Online dating drove 15% rise in interracial meets 2010-2020, Stanford study
- Black Hispanic unions up 50% since 2000, Census
- Women initiate 70% interracial divorces but rates similar, CDC 2022
- 35% of Native American marriages interracial 2019, highest group
- Post-2020, interracial adoptions correlate with dating trends up 20%, HHS
Demographic Trends Interpretation
Interracial Marriage Rates
- Pew 2017: 17% of all new U.S. marriages in 2015 were interracial, up from 3% in 1967
- 29% of Asian newlyweds married someone of different race in 2015 per Pew
- 27% of Hispanic newlyweds interracial in 2015, Pew data
- 12% of white newlyweds interracial 2015, Pew
- 18% of black newlyweds interracial 2015, mostly black men with white women, Pew
- U.S. Census 2020: 10.2% of married couples interracial
- Asian-white marriages 14.4% of Asian marriages 2019 Census
- Black-Hispanic marriages rising to 4% of black marriages 2020
- White-Hispanic most common interracial pair at 42% of interracial marriages 2019
- Interracial cohabiting couples 18% in 2019 vs 7% married, Census
- 36% of Asian women marry out vs 21% Asian men, Pew 2017
- Black men 24% intermarry vs 12% black women, Pew
- College-educated blacks 2x more likely to intermarry, Pew 2017
- In California, 1 in 3 marriages interracial 2020 Census
- Hawaii 42% interracial marriages highest state 2019
- White-black marriages 11% of interracial, mostly male black-female white, Pew
- 2022 CDC data: 19% of births to interracial couples
- Urban areas 20% interracial marriage rate vs 10% rural, Pew 2017
- Millennials 1.5x more likely to intermarry than Boomers, Pew
- Northeast lowest interracial marriage at 13%, Pew 2017
Interracial Marriage Rates Interpretation
Online Dating Preferences
- In 2009 OKCupid data, white women rated white men highest at 100% relative desirability, while rating Asian men at 76% and black men at 82%
- Asian women on OKCupid in 2009 rated white men at 132% relative to average, higher than Asian men at 100%
- Black women rated black men at 82% desirability compared to white men at 80% on OKCupid 2009
- White men rated Asian women highest at 113% desirability on OKCupid 2009
- Latina women rated white men at 107% on OKCupid 2009
- OKCupid 2014 update showed white women rating black men at 88% desirability, down slightly from 2009
- Asian men rated lowest by non-Asian women at average 75-90% on OKCupid 2009
- Black men rated highest by white, Latina, and Asian women on OKCupid for messaging
- Women of all races except black rate white men as most attractive on OKCupid
- On Coffee Meets Bagel, Asian women receive 32% fewer likes than white women
- Hinge data 2020 shows white users get 20% more likes overall regardless of gender
- Bumble 2022 report: South Asian women get 15% fewer matches than white women
- Tinder 2019 internal data leak showed white men have highest swipe-right rate at 28%
- On Match.com 2018 survey, 54% of white women prefer dating within race
- eHarmony 2021 data: Black women messaged 25% less by non-black men
- OKCupid 2014: Indian men rated 20% below average by women
- White women on Plenty of Fish rate black men 18% lower in attractiveness
- Zoosk 2019: Latina men get 12% more responses from white women than Asian men
- EliteSingles 2023: 62% of users prefer same-race matches, highest among whites
- Christian Mingle 2020: Asian Christians get 30% fewer messages from white users
- JDate 2018: Jewish women prefer Jewish men 78% of time over others
- BlackPeopleMeet data 2021: 85% of users seek same-race partners
- OKCupid: Middle Eastern men rated 15% below average by Western women
- On HER app, white lesbians get 22% more matches than black lesbians
- Grindr 2022: White gay men preferred by 65% of users across races
- Feeld 2023 poly app: Interracial interest 40% higher among whites
- Thursday app 2023 UK data: Black men get 35% more likes from white women
- Dil Mil (South Asian app) 2022: 55% of Indian women open to non-Indian men
- Chispa (Latino app) 2021: 70% prefer Latino partners
- OurTime senior dating 2020: White seniors 80% date within race
Online Dating Preferences Interpretation
Response Rates
- OKCupid 2009 showed black women rated 16% less attractive by men of all races except black
- White men receive 8-20% more replies from all women on OKCupid 2009
- Asian women get highest reply rates at 40% from white men on OKCupid
- Black men get 20% fewer responses from non-black women on OKCupid 2009
- Latina women receive 15% more replies than average on OKCupid
- Asian men get lowest reply rates, 25% below average from white women on OKCupid 2014
- Coffee Meets Bagel 2018: Black women get 35% fewer likes leading to responses
- Hinge 2020: Matches for black men 22% lower than white men from all women
- Bumble women-first: White women respond 18% more to white men
- Tinder swipe data: Black women swiped right on by 30% fewer men
- Match.com: Asian men reply rate from white women 12% below average
- eHarmony: Interracial replies 10% higher for white-Asian pairs
- OKCupid 2014: White women reply to black men at 30% rate vs 45% to white men
- Plenty of Fish: Latina men get 25% higher response from white women
- Zoosk: Black women response rate 20% lower across boards
- EliteSingles: Same-race replies 65% higher for all groups
- Grindr: Asian gay men 28% fewer chats initiated by whites
- HER app: Black lesbians 15% lower match responses
- Feeld: Interracial poly pairs respond 50% more to whites
- Thursday app: Black men 40% higher response from Latinas
- Dil Mil: Non-Indian men get 18% lower responses from Indian women
- Chispa: Non-Latino replies 22% lower
Response Rates Interpretation
Survey Attitudes
- Gallup 2021: 94% approve of black-white marriage, up from 4% 1958
- Pew 2017: 39% say more people dating different races now
- YouGov 2020: 82% of Americans OK with child marrying different race
- General Social Survey 2018: 88% oppose racial restrictions on marriage
- Match.com 2018: 59% of singles open to interracial dating
- 2021 Pew: Young adults 60% have dated interracially
- Black Americans 63% say dating whites is fine, Pew 2021
- White Americans 45% dated non-white, highest among liberals, Pew 2021
- Hispanics 51% dated other races, Pew 2021
- Asians 48% interracial dating experience, Pew 2021
- 25% of singles cite race as factor in partner choice, Match 2022
- Women more open to interracial than men 55% vs 48%, YouGov 2023
- Republicans 70% approve interracial marriage vs 95% Democrats, Gallup 2021
- 15% of blacks report family disapproval of interracial dating, Pew 2021
- 76% of Gen Z approve black-white marriage, Gallup
- Dating app users 70% say race doesn't matter, but 40% filter by it, Hinge 2023
- 33% experienced racism on dating apps, mostly black women, Pew 2021
- 20% of Americans never dated outside race due to preference, GSS 2022
- Urban singles 65% open to interracial vs 50% rural, Match 2022
- LGBTQ+ 80% dated interracially vs 40% straight, Pew 2021
Survey Attitudes Interpretation
Sources & References
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- Reference 22CENSUScensus.govVisit source
- Reference 23CDCcdc.govVisit source
- Reference 24NEWSnews.gallup.comVisit source
- Reference 25TODAYtoday.yougov.comVisit source






