Must-Know Product Health Metrics

Highlights: The Most Important Product Health Metrics

  • 1. Daily Active Users (DAU)
  • 2. Monthly Active Users (MAU)
  • 3. Retention Rate
  • 4. Churn Rate
  • 5. Net Promoter Score (NPS)
  • 6. User Growth Rate
  • 7. Feature Usage
  • 8. Session Duration
  • 9. Average Revenue per User (ARPU)
  • 10. Customer Lifetime Value (CLV)
  • 11. Customer Acquisition Cost (CAC)
  • 12. Conversion Rate
  • 13. Customer Satisfaction (CSAT) Score
  • 14. Time to First Value (TTFV)
  • 15. Support Ticket Volume
For students, scientists and academics

Would you like to write scientific papers faster?

Jenni's AI-powered text editor helps you write, edit, and cite with confidence. Save hours on your next paper.

Table of Contents

In today’s hypercompetitive business landscape, a company’s success hinges on its ability to continually evaluate, innovate and improve its products. Among the myriad of factors that contribute to a product’s performance, understanding and evaluating Product Health Metrics emerges as crucial in order to make informed strategic decisions.

These metrics provide organizations with the necessary insights to identify strengths, pinpoint problem areas and ultimately, shape the future of their product offerings for sustained growth. In this thought-provoking blog post, we delve deep into the significance of Product Health Metrics, showcasing their potential to transform your business and provide a roadmap towards success in an increasingly demanding market.

Product Health Metrics You Should Know

1. Daily Active Users (DAU)

This metric measures the number of unique users who engage with a product on a daily basis. It helps gauge the product’s user engagement and stickiness.

2. Monthly Active Users (MAU)

Similar to DAU, this metric focuses on the number of unique users who engage with the product each month. It helps track long-term user engagement.

3. Retention Rate

This measures the percentage of users who continue to use the product over time, indicating product satisfaction and loyalty.

4. Churn Rate

The opposite of retention rate, churn rate calculates the percentage of users who stop using the product within a specific timeframe, indicating potential issues with the product or user dissatisfaction.

5. Net Promoter Score (NPS)

This metric assesses users’ likelihood to recommend the product to their network (on a scale of 0-10), which indicates overall satisfaction with the product and has a strong correlation with growth.

6. User Growth Rate

This metric analyzes the rate at which the product acquires new users over time, crucial for determining the pace of product adoption and expansion.

7. Feature Usage

This metric tracks how frequently specific features of the product are utilized by users. It can help identify which features drive value and engagement, guiding the product strategy.

8. Session Duration

The amount of time users spend engaged with the product during a single session, which indicates user engagement levels.

9. Average Revenue per User (ARPU)

This metric calculates the average revenue generated per user and helps identify the product’s profitability and potential for revenue growth.

10. Customer Lifetime Value (CLV)

This measures the total revenue generated from a user during their entire relationship with the product. It helps guide decisions regarding customer acquisition costs and product investment.

11. Customer Acquisition Cost (CAC)

The average cost incurred to acquire a new user, useful for determining if the investment in acquiring new users is justified by the revenue generated from them.

12. Conversion Rate

The percentage of potential users who complete a desired action within the product, such as making a purchase or signing up for a trial. This metric is valuable for evaluating the efficacy of marketing strategies and product onboarding processes.

13. Customer Satisfaction (CSAT) Score

This measures users’ satisfaction with the product by collecting feedback through surveys. It provides insights into user experience and areas that require improvement.

14. Time to First Value (TTFV)

The amount of time it takes for a new user to experience the product’s core value proposition, which can help identify bottlenecks in the onboarding process.

15. Support Ticket Volume

The number of user support requests submitted, indicating the overall quality of the product and potential areas that require improvement or clarification for users.

Product Health Metrics Explained

Product Health Metrics are essential for understanding the performance, growth, and satisfaction of users interacting with a product. Daily Active Users (DAU) and Monthly Active Users (MAU) provide insights into daily and long-term user engagement, respectively. Retention Rate and Churn Rate indicate user satisfaction and potential issues with the product. Net Promoter Score (NPS) correlates with growth and user satisfaction, while User Growth Rate determines product adoption and expansion. Feature Usage helps identify valuable features, while Session Duration highlights user engagement levels.

Average Revenue per User (ARPU) and Customer Lifetime Value (CLV) focus on profitability, while Customer Acquisition Cost (CAC) assesses marketing investments. Conversion Rate evaluates marketing and onboarding strategies, and Customer Satisfaction (CSAT) Score offers feedback on user experience. Time to First Value (TTFV) identifies bottlenecks in onboarding, and Support Ticket Volume reflects product quality and areas for improvement. These metrics, when used collectively, allow companies to make data-driven decisions, optimize product strategies, and enhance the overall user experience.


In conclusion, product health metrics are crucial for businesses to gauge the overall performance, user satisfaction, and long-term viability of their products. By consistently monitoring and analyzing these key performance indicators, businesses can identify areas of improvement, optimize their strategies, and make data-driven decisions to ensure the sustained success and growth of their products. Ultimately, a deep understanding of product health metrics enables companies to align their objectives with customer needs, build better products, and achieve lasting success in an increasingly competitive market.


What are Product Health Metrics?

Product Health Metrics are a set of quantitative indicators used by product managers and teams to measure the overall performance, user engagement, and success of a product. These metrics help in guiding the decision-making process and aligning the product strategy to deliver optimal user experience and value to customers.

Why are Product Health Metrics important?

Product Health Metrics are crucial for understanding the effectiveness of a product, identifying areas of improvement, and optimizing its development. They enable product teams to track user satisfaction, identify trends and patterns, make data-driven decisions, and recognize when adjustments are necessary to improve the product's overall performance and end-user experience.

Which metrics are commonly used to measure Product Health?

Commonly used Product Health Metrics include Daily Active Users (DAU), Monthly Active Users (MAU), Retention Rate, Churn Rate, Customer Satisfaction (CSAT) Score, Net Promoter Score (NPS), and Customer Lifetime Value (CLTV). These metrics help in tracking user engagement, customer satisfaction, and profitability over time.

How can Product Health Metrics help in improving product strategy?

Product Health Metrics provide valuable insights into a product's performance and user experience, allowing teams to prioritize features and enhancements, allocate resources, and make informed decisions based on evidence. By analyzing these metrics, product strategists can identify areas that need improvement, ensure that their efforts align with customer needs, and monitor the impact of changes made to the product.

How often should Product Health Metrics be monitored and evaluated?

Product Health Metrics should be monitored and evaluated regularly to ensure the product remains aligned with customer needs and business objectives. Most organizations review these metrics at least monthly, but the frequency may vary depending on the nature of the product and the team's goals. Regular monitoring allows teams to stay agile, respond to customer feedback, and make data-driven decisions that contribute to the product's ongoing success.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents