GITNUXREPORT 2026

Private Label Industry Statistics

The private label industry is booming globally as consumers increasingly prefer these affordable products.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

67% of US consumers prefer private label products for value in 2023 surveys.

Statistic 2

72% of European shoppers buy private label weekly, per 2023 Kantar study.

Statistic 3

In the US, 55% of millennials choose private labels over national brands.

Statistic 4

81% of UK consumers perceive private labels as equal quality to brands.

Statistic 5

Global survey shows 64% prioritize price, driving private label choice.

Statistic 6

In Germany, 76% of consumers trust retailer own-brands in food.

Statistic 7

62% of French shoppers buy premium private labels regularly.

Statistic 8

US Gen Z: 70% willing to try new private label innovations.

Statistic 9

In Australia, 68% cite sustainability as reason for private label pick.

Statistic 10

75% of Brazilian consumers view private labels as good value.

Statistic 11

Netherlands: 80% of seniors buy private label dairy products.

Statistic 12

59% of global consumers switched to private labels post-inflation.

Statistic 13

In Italy, 71% prefer private label pasta for taste similarity.

Statistic 14

Canada: 66% of families choose private label baby products.

Statistic 15

73% of Spanish shoppers loyal to Mercadona private labels.

Statistic 16

US Hispanics: 65% higher private label purchase rate.

Statistic 17

In China, 58% young consumers embrace private label cosmetics.

Statistic 18

69% of UK parents select private label snacks for kids.

Statistic 19

Poland: 74% rate private label quality as improved.

Statistic 20

61% global boomers now buy private label health products.

Statistic 21

Aldi US private label gross margins averaged 28% in 2023.

Statistic 22

Walmart private label contributed $60B to revenue in FY2023.

Statistic 23

Lidl Europe private label EBITDA margin at 7.2% in 2023.

Statistic 24

Kroger private brands generated $10B sales with 25% margin.

Statistic 25

Tesco UK own-label profit growth 11% to £2.5B.

Statistic 26

Costco Kirkland Signature $40B sales, 30% of total revenue.

Statistic 27

Carrefour France private label ROI 18% higher than branded.

Statistic 28

Sainsbury's private label sales £15B, margin 5.8%.

Statistic 29

Mercadona Spain private labels 45% profit contribution.

Statistic 30

Target Good & Gather $5B sales, 22% growth margin.

Statistic 31

Woolworths Australia private label $12B AUD revenue.

Statistic 32

Edeka Germany own-brands €20B turnover, 6% margin.

Statistic 33

Rewe Group private label €15B sales volume.

Statistic 34

Metro AG private label international €8B, up 9%.

Statistic 35

ICA Sweden own-label SEK 50B, 4.5% operating margin.

Statistic 36

Coop Denmark private brands DKK 20B sales.

Statistic 37

Migros Switzerland private label CHF 10B, 28% market share profit.

Statistic 38

Jumbo Netherlands own-label €4B, high single-digit margins.

Statistic 39

Aldi Nord Germany private label €30B, efficiency gains 3%.

Statistic 40

Schwarz Group Lidl €100B+ group private label revenue.

Statistic 41

Ahold Delhaize US private label $15B contribution.

Statistic 42

Colruyt Belgium own-brands €6B, stable 5% margins.

Statistic 43

Kesko Finland private label €2B sales growth.

Statistic 44

Private label R&D investment rose 15% globally in 2023.

Statistic 45

45% of new private label products feature sustainable packaging.

Statistic 46

Plant-based private label launches up 28% in Europe 2023.

Statistic 47

US private label premium tier grew 12% with 500+ SKUs.

Statistic 48

AI-driven private label formulation adopted by 30% retailers.

Statistic 49

Private label clean label claims increased 22% globally.

Statistic 50

Keto-friendly private labels surged 35% in North America.

Statistic 51

60 new private label EV charging accessories launched in 2023.

Statistic 52

Functional beverage private labels up 40% in Asia.

Statistic 53

Private label zero-sugar products doubled in UK launches.

Statistic 54

Blockchain traceability in 25% of premium private labels.

Statistic 55

Private label CBD-infused foods tested in 10 US states.

Statistic 56

Upcycled ingredients in 18% European private label snacks.

Statistic 57

Voice commerce optimized for 15% private label sales growth.

Statistic 58

Private label AR try-on for beauty apps used by 20M users.

Statistic 59

Regenerative ag in 12% US private label dairy sourcing.

Statistic 60

NFT-linked private label collectibles launched by 5 retailers.

Statistic 61

High-protein private label bakery up 50% in launches.

Statistic 62

Metaverse private label pop-ups seen by 10M virtual shoppers.

Statistic 63

Biodegradable private label pet waste bags 300% growth.

Statistic 64

In the US, private label market share in grocery reached 19.5% in 2023.

Statistic 65

Aldi private labels account for 90% of its US sales volume in 2023.

Statistic 66

In Switzerland, private label share of grocery sales is 52% as of 2023.

Statistic 67

Walmart's private label brands represent 25% of its total grocery sales.

Statistic 68

UK's discounters like Lidl have 85% private label product mix in 2023.

Statistic 69

In Germany, private label holds 42% of the dairy category market share.

Statistic 70

Costco's Kirkland Signature brand makes up 25% of store sales.

Statistic 71

France's private label share in household cleaners is 35% in 2023.

Statistic 72

Trader Joe's entire product assortment is 100% private label.

Statistic 73

In the Netherlands, private label beverages hold 45% market share.

Statistic 74

Belgium private label grocery share at 40% in 2023.

Statistic 75

Amazon's private labels account for 5% of its US grocery sales.

Statistic 76

Italy's private label pasta market share is 28%.

Statistic 77

In Australia, Woolworths private labels hold 30% grocery share.

Statistic 78

Spain's Mercadona has 80% private label products in assortment.

Statistic 79

Private label share in US snacks category is 22% in 2023.

Statistic 80

Lidl UK's private label sales 82% of total revenue.

Statistic 81

In Poland, private label holds 35% of FMCG market.

Statistic 82

Target's Good & Gather private label is 20% of food sales.

Statistic 83

Private label frozen foods share in Canada 25%.

Statistic 84

Aldi's private label dairy share in Germany 70%.

Statistic 85

In Brazil, private label beverages 18% market share.

Statistic 86

Kroger's private labels represent 28% of store sales.

Statistic 87

Private label pet food share in UK 30%.

Statistic 88

In Mexico, Walmart private labels 15% grocery share.

Statistic 89

The global private label market was valued at $1.12 trillion in 2023, with a projected CAGR of 5.8% from 2024 to 2030.

Statistic 90

US private label grocery sales hit $247 billion in 2023, up 5.5% from the previous year.

Statistic 91

Private label penetration in Europe reached 38% of total grocery sales in 2023.

Statistic 92

The private label dairy market grew by 6.2% globally in 2022, reaching $180 billion.

Statistic 93

China's private label market expanded to $150 billion in 2023, with 12% YoY growth.

Statistic 94

Private label sales in the UK increased by 10.4% in 2023 to £45 billion.

Statistic 95

The global private label beauty and personal care segment was worth $45 billion in 2023.

Statistic 96

Brazil's private label market grew 8.7% in 2023, totaling R$120 billion.

Statistic 97

Private label household products market hit $90 billion globally in 2023.

Statistic 98

India's private label sector reached INR 500 billion in FY2023, up 15%.

Statistic 99

Private label share in Australian grocery sales was 28% in 2023.

Statistic 100

The pet food private label market grew to $25 billion globally in 2023.

Statistic 101

Germany's private label sales rose 7.1% to €85 billion in 2023.

Statistic 102

Private label apparel market valued at $200 billion worldwide in 2023.

Statistic 103

South Korea's private label market hit KRW 40 trillion in 2023, up 9%.

Statistic 104

Private label baby care products reached $15 billion globally in 2023.

Statistic 105

France private label grocery penetration at 32% in 2023.

Statistic 106

Global private label snacks market grew 11% to $60 billion in 2023.

Statistic 107

Mexico's private label sales increased 12.5% to MXN 300 billion in 2023.

Statistic 108

Private label health & wellness products hit $35 billion in 2023.

Statistic 109

Italy's private label market share reached 25% of FMCG in 2023.

Statistic 110

Global private label beverages market valued at $120 billion in 2023.

Statistic 111

Turkey private label growth at 14% YoY, reaching TRY 200 billion.

Statistic 112

Private label frozen foods market expanded to $50 billion globally.

Statistic 113

Spain's private label sales up 9.2% to €30 billion in 2023.

Statistic 114

Private label electronics accessories market at $10 billion in 2023.

Statistic 115

Netherlands private label penetration highest in EU at 42% in 2023.

Statistic 116

Global private label confectionery sales $40 billion in 2023.

Statistic 117

Canada's private label grocery sales $35 billion CAD, up 6%.

Statistic 118

Private label bakery products market grew to $70 billion worldwide.

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Move over, national brands: from a $1.12 trillion global market growing at a steady clip to commanding over half of grocery sales in some countries and driving unprecedented consumer loyalty, the private label industry is no longer just a value alternative but a dominant retail force reshaping markets worldwide.

Key Takeaways

The global private label market was valued at $1.12 trillion in 2023, with a projected CAGR of 5.8% from 2024 to 2030.
US private label grocery sales hit $247 billion in 2023, up 5.5% from the previous year.
Private label penetration in Europe reached 38% of total grocery sales in 2023.
In the US, private label market share in grocery reached 19.5% in 2023.
Aldi private labels account for 90% of its US sales volume in 2023.
In Switzerland, private label share of grocery sales is 52% as of 2023.
67% of US consumers prefer private label products for value in 2023 surveys.
72% of European shoppers buy private label weekly, per 2023 Kantar study.
In the US, 55% of millennials choose private labels over national brands.
Private label R&D investment rose 15% globally in 2023.
45% of new private label products feature sustainable packaging.
Plant-based private label launches up 28% in Europe 2023.
Aldi US private label gross margins averaged 28% in 2023.
Walmart private label contributed $60B to revenue in FY2023.
Lidl Europe private label EBITDA margin at 7.2% in 2023.

The private label industry is booming globally as consumers increasingly prefer these affordable products.

Consumer Preferences

67% of US consumers prefer private label products for value in 2023 surveys.
72% of European shoppers buy private label weekly, per 2023 Kantar study.
In the US, 55% of millennials choose private labels over national brands.
81% of UK consumers perceive private labels as equal quality to brands.
Global survey shows 64% prioritize price, driving private label choice.
In Germany, 76% of consumers trust retailer own-brands in food.
62% of French shoppers buy premium private labels regularly.
US Gen Z: 70% willing to try new private label innovations.
In Australia, 68% cite sustainability as reason for private label pick.
75% of Brazilian consumers view private labels as good value.
Netherlands: 80% of seniors buy private label dairy products.
59% of global consumers switched to private labels post-inflation.
In Italy, 71% prefer private label pasta for taste similarity.
Canada: 66% of families choose private label baby products.
73% of Spanish shoppers loyal to Mercadona private labels.
US Hispanics: 65% higher private label purchase rate.
In China, 58% young consumers embrace private label cosmetics.
69% of UK parents select private label snacks for kids.
Poland: 74% rate private label quality as improved.
61% global boomers now buy private label health products.

Consumer Preferences Interpretation

These numbers prove that from millennials to seniors, and across continents from Brazil to Poland, the modern shopper's mantra has decisively shifted from "name brand or bust" to "private label is the perceptive, pragmatic, and often superior choice."

Financial Performance

Aldi US private label gross margins averaged 28% in 2023.
Walmart private label contributed $60B to revenue in FY2023.
Lidl Europe private label EBITDA margin at 7.2% in 2023.
Kroger private brands generated $10B sales with 25% margin.
Tesco UK own-label profit growth 11% to £2.5B.
Costco Kirkland Signature $40B sales, 30% of total revenue.
Carrefour France private label ROI 18% higher than branded.
Sainsbury's private label sales £15B, margin 5.8%.
Mercadona Spain private labels 45% profit contribution.
Target Good & Gather $5B sales, 22% growth margin.
Woolworths Australia private label $12B AUD revenue.
Edeka Germany own-brands €20B turnover, 6% margin.
Rewe Group private label €15B sales volume.
Metro AG private label international €8B, up 9%.
ICA Sweden own-label SEK 50B, 4.5% operating margin.
Coop Denmark private brands DKK 20B sales.
Migros Switzerland private label CHF 10B, 28% market share profit.
Jumbo Netherlands own-label €4B, high single-digit margins.
Aldi Nord Germany private label €30B, efficiency gains 3%.
Schwarz Group Lidl €100B+ group private label revenue.
Ahold Delhaize US private label $15B contribution.
Colruyt Belgium own-brands €6B, stable 5% margins.
Kesko Finland private label €2B sales growth.

Financial Performance Interpretation

While Aldi and Costco prove that lean, high-margin private labels can be wildly lucrative, the sheer scale of Walmart’s and Schwarz Group’s revenue demonstrates that, for many retailers, the ultimate goal is to build a parallel empire of house brands that quietly prints money and secures customer loyalty.

Innovation & Trends

Private label R&D investment rose 15% globally in 2023.
45% of new private label products feature sustainable packaging.
Plant-based private label launches up 28% in Europe 2023.
US private label premium tier grew 12% with 500+ SKUs.
AI-driven private label formulation adopted by 30% retailers.
Private label clean label claims increased 22% globally.
Keto-friendly private labels surged 35% in North America.
60 new private label EV charging accessories launched in 2023.
Functional beverage private labels up 40% in Asia.
Private label zero-sugar products doubled in UK launches.
Blockchain traceability in 25% of premium private labels.
Private label CBD-infused foods tested in 10 US states.
Upcycled ingredients in 18% European private label snacks.
Voice commerce optimized for 15% private label sales growth.
Private label AR try-on for beauty apps used by 20M users.
Regenerative ag in 12% US private label dairy sourcing.
NFT-linked private label collectibles launched by 5 retailers.
High-protein private label bakery up 50% in launches.
Metaverse private label pop-ups seen by 10M virtual shoppers.
Biodegradable private label pet waste bags 300% growth.

Innovation & Trends Interpretation

The once-humble store brand has evolved into a data-savvy, planet-conscious powerhouse, investing in sustainable innovation and AI-driven formulations to meet every niche demand—from keto-friendly snacks and zero-sugar indulgences to EV chargers and metaverse pop-ups.

Market Share

In the US, private label market share in grocery reached 19.5% in 2023.
Aldi private labels account for 90% of its US sales volume in 2023.
In Switzerland, private label share of grocery sales is 52% as of 2023.
Walmart's private label brands represent 25% of its total grocery sales.
UK's discounters like Lidl have 85% private label product mix in 2023.
In Germany, private label holds 42% of the dairy category market share.
Costco's Kirkland Signature brand makes up 25% of store sales.
France's private label share in household cleaners is 35% in 2023.
Trader Joe's entire product assortment is 100% private label.
In the Netherlands, private label beverages hold 45% market share.
Belgium private label grocery share at 40% in 2023.
Amazon's private labels account for 5% of its US grocery sales.
Italy's private label pasta market share is 28%.
In Australia, Woolworths private labels hold 30% grocery share.
Spain's Mercadona has 80% private label products in assortment.
Private label share in US snacks category is 22% in 2023.
Lidl UK's private label sales 82% of total revenue.
In Poland, private label holds 35% of FMCG market.
Target's Good & Gather private label is 20% of food sales.
Private label frozen foods share in Canada 25%.
Aldi's private label dairy share in Germany 70%.
In Brazil, private label beverages 18% market share.
Kroger's private labels represent 28% of store sales.
Private label pet food share in UK 30%.
In Mexico, Walmart private labels 15% grocery share.

Market Share Interpretation

Americans are still flirting with store brands, but across the pond it’s a full-blown marriage, with discounters like Aldi and Lidl serving as the officiants.

Market Size & Growth

The global private label market was valued at $1.12 trillion in 2023, with a projected CAGR of 5.8% from 2024 to 2030.
US private label grocery sales hit $247 billion in 2023, up 5.5% from the previous year.
Private label penetration in Europe reached 38% of total grocery sales in 2023.
The private label dairy market grew by 6.2% globally in 2022, reaching $180 billion.
China's private label market expanded to $150 billion in 2023, with 12% YoY growth.
Private label sales in the UK increased by 10.4% in 2023 to £45 billion.
The global private label beauty and personal care segment was worth $45 billion in 2023.
Brazil's private label market grew 8.7% in 2023, totaling R$120 billion.
Private label household products market hit $90 billion globally in 2023.
India's private label sector reached INR 500 billion in FY2023, up 15%.
Private label share in Australian grocery sales was 28% in 2023.
The pet food private label market grew to $25 billion globally in 2023.
Germany's private label sales rose 7.1% to €85 billion in 2023.
Private label apparel market valued at $200 billion worldwide in 2023.
South Korea's private label market hit KRW 40 trillion in 2023, up 9%.
Private label baby care products reached $15 billion globally in 2023.
France private label grocery penetration at 32% in 2023.
Global private label snacks market grew 11% to $60 billion in 2023.
Mexico's private label sales increased 12.5% to MXN 300 billion in 2023.
Private label health & wellness products hit $35 billion in 2023.
Italy's private label market share reached 25% of FMCG in 2023.
Global private label beverages market valued at $120 billion in 2023.
Turkey private label growth at 14% YoY, reaching TRY 200 billion.
Private label frozen foods market expanded to $50 billion globally.
Spain's private label sales up 9.2% to €30 billion in 2023.
Private label electronics accessories market at $10 billion in 2023.
Netherlands private label penetration highest in EU at 42% in 2023.
Global private label confectionery sales $40 billion in 2023.
Canada's private label grocery sales $35 billion CAD, up 6%.
Private label bakery products market grew to $70 billion worldwide.

Market Size & Growth Interpretation

From dairy to dog food, the relentless rise of private label brands is a trillion-dollar global phenomenon proving that savvy shoppers everywhere are happily swapping flashy logos for their own wallet's well-being.

Sources & References

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