GITNUXREPORT 2026

Private Investigation Industry Statistics

The private investigation industry is thriving globally due to rising demand from corporations and individuals.

Min-ji Park

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Key Statistics

Statistic 1

There were 3,496 private detective and investigator businesses in the U.S. in 2023.

Statistic 2

Employment of private detectives and investigators in the U.S. was 33,920 in 2022.

Statistic 3

Average hourly wage for U.S. private investigators was $29.74 in May 2023.

Statistic 4

12% of U.S. private investigators were self-employed in 2022.

Statistic 5

Job openings for private investigators averaged 3,300 annually from 2022-2032 in U.S.

Statistic 6

Women comprised 22.5% of U.S. private investigator workforce in 2023.

Statistic 7

Median annual wage for U.S. PIs reached $61,870 in 2023.

Statistic 8

45% of U.S. PIs had prior law enforcement experience in 2022 survey.

Statistic 9

UK had approximately 12,000 licensed private investigators in 2023.

Statistic 10

Global PI workforce estimated at 500,000 professionals in 2023.

Statistic 11

Average age of U.S. private investigators is 47 years in 2023.

Statistic 12

28% growth in PI employment in California from 2018-2023.

Statistic 13

Entry-level PI positions require 2-5 years experience, 65% of jobs.

Statistic 14

Australia employed 2,800 licensed PIs in 2023.

Statistic 15

Turnover rate in PI industry averaged 15% annually in U.S. 2022-2023.

Statistic 16

38% of PIs hold associate degrees or higher in 2023 U.S. data.

Statistic 17

Canada had 4,500 private investigators registered in 2023.

Statistic 18

Veteran hiring in U.S. PI firms reached 18% of workforce in 2023.

Statistic 19

Projected U.S. PI employment growth 5% from 2022-2032, faster than average.

Statistic 20

Florida leads U.S. states with 4,200 PI employees in 2023.

Statistic 21

62% of PIs work irregular hours including nights/weekends in 2023 survey.

Statistic 22

India estimates 10,000 active private investigators in 2023.

Statistic 23

U.S. PI unemployment rate was 2.1% in 2023, below national average.

Statistic 24

25% of PI jobs require multilingual skills in 2023 global data.

Statistic 25

New York State had 3,100 licensed PIs in 2023.

Statistic 26

14% annual training hours required for U.S. licensed PIs on average.

Statistic 27

Brazil reports 5,200 private investigators in 2023.

Statistic 28

Union membership among U.S. PIs at 4% in 2023.

Statistic 29

Remote work adoption by PIs reached 22% in 2023.

Statistic 30

Texas employs 3,800 PIs, second highest in U.S. 2023.

Statistic 31

33% of PIs aged 55+ nearing retirement in U.S. 2023.

Statistic 32

Germany has 18,000 private investigators licensed in 2023.

Statistic 33

Gig economy PIs (freelance) make up 19% of U.S. workforce 2023.

Statistic 34

55 U.S. states have PI licensing requirements, with varying education mandates.

Statistic 35

GDPR compliance challenges 68% of EU PIs in data handling 2023.

Statistic 36

42% of PI cases involve court-admissible evidence standards.

Statistic 37

FCRA violations fined $100M+ against PI firms in 2023 U.S.

Statistic 38

Mandatory continuing education: 16 hours/year in 28 states.

Statistic 39

Wiretap laws restrict 75% of audio surveillance without consent.

Statistic 40

Bonding requirements up to $10,000 for PIs in 19 states.

Statistic 41

Privacy lawsuits against PIs rose 22% in 2023 globally.

Statistic 42

Firearms carry permitted for PIs in 12 states only 2023.

Statistic 43

CCPA impacts California PIs with 95% client data notices.

Statistic 44

International data transfer regs complicate 31% cross-border cases.

Statistic 45

Fingerprinting mandatory for licensing in 44 U.S. states.

Statistic 46

Drone surveillance regs (FAA Part 107) followed by 88% PIs.

Statistic 47

Breach notification laws affect 67% PI data holders within 72 hrs.

Statistic 48

Non-compete clauses voided in PI contracts in 5 states 2023.

Statistic 49

Insurance claims subrogation success boosted by PI evidence 78%.

Statistic 50

EU ePrivacy Directive updates challenge cookie tracking by PIs.

Statistic 51

Background check consent forms required 100% under FCRA.

Statistic 52

PI firm liability insurance average $2M coverage mandated in 15 states.

Statistic 53

RICO Act invoked in 4% organized crime PI investigations.

Statistic 54

CAN-SPAM Act compliance for PI email campaigns 92%.

Statistic 55

State PI board audits conducted on 11% firms annually.

Statistic 56

Admissibility of PI photos/videos challenged in 23% trials.

Statistic 57

Licensing renewal fees average $250/year in U.S. states.

Statistic 58

PIPEDA compliance for Canadian PIs in 89% operations.

Statistic 59

Trespass claims against PIs settled $5.2M in 2023 U.S.

Statistic 60

Mandatory reporting of child abuse findings by 100% PIs.

Statistic 61

In 2023, the global private investigation market was valued at approximately $25.4 billion, with a projected CAGR of 5.8% from 2024 to 2030.

Statistic 62

The U.S. private investigation industry generated $7.2 billion in revenue in 2022, marking a 4.2% increase from the previous year.

Statistic 63

Asia-Pacific region holds 32% of the global private investigation market share in 2023, driven by rising corporate fraud cases.

Statistic 64

Private investigation services in Europe reached €5.6 billion in 2022, with Germany leading at 28% regional share.

Statistic 65

The surveillance segment accounted for 42% of the U.S. private investigation market revenue in 2023.

Statistic 66

Global private investigation market is expected to reach $38.7 billion by 2028, fueled by cybersecurity threats.

Statistic 67

In 2023, North America dominated with 41% of the worldwide private investigation industry revenue.

Statistic 68

The Indian private investigation market grew by 12% YoY in 2022, reaching INR 1,200 crore.

Statistic 69

Corporate investigation services comprised 35% of total industry revenue globally in 2023.

Statistic 70

U.S. market projected to grow at 6.1% CAGR through 2030, driven by litigation support demands.

Statistic 71

UK private investigation sector valued at £1.8 billion in 2023, up 3.5% from 2022.

Statistic 72

Background checks segment expected to grow fastest at 7.2% CAGR globally from 2024-2030.

Statistic 73

Latin America private investigation market hit $1.1 billion in 2023, with Brazil at 45% share.

Statistic 74

Digital forensics sub-market within private investigations grew 15% in 2023 globally.

Statistic 75

Australia’s private investigation industry revenue reached AUD 450 million in 2022.

Statistic 76

Middle East private investigation market projected to reach $2.3 billion by 2027.

Statistic 77

U.S. insurance fraud investigations drove 22% of industry growth in 2023.

Statistic 78

China private investigation services market valued at CNY 8.5 billion in 2023.

Statistic 79

Global matrimonial investigations segment worth $4.2 billion in 2023.

Statistic 80

Canada’s PI industry grew 4.8% to CAD 1.2 billion in 2022.

Statistic 81

South Africa private investigation market at ZAR 2.1 billion in 2023, up 6%.

Statistic 82

Fraud detection services projected to hold 28% market share by 2030 globally.

Statistic 83

Japan PI market valued at JPY 150 billion in 2023.

Statistic 84

U.S. corporate espionage investigations up 18% contributing to market expansion.

Statistic 85

Southeast Asia PI market to grow at 8.5% CAGR to 2030.

Statistic 86

Russia private investigation revenue at RUB 45 billion in 2023.

Statistic 87

Asset tracing segment grew 9% globally in 2023.

Statistic 88

New Zealand PI industry at NZD 120 million in 2022.

Statistic 89

Africa overall PI market estimated at $800 million in 2023.

Statistic 90

U.S. PI market share by SMEs at 55% in 2023.

Statistic 91

Surveillance services account for 55% of PI billable hours globally in 2023.

Statistic 92

Background checks represent 28% of U.S. PI case volume in 2023.

Statistic 93

Corporate due diligence investigations grew 11% in demand in 2023.

Statistic 94

Matrimonial/infidelity cases comprise 22% of PI workloads in UK 2023.

Statistic 95

Insurance claims investigations handle 1.2 million cases annually in U.S.

Statistic 96

Asset searches conducted in 65% of divorce cases by PIs in 2023.

Statistic 97

Cyber investigation services up 25% YoY in 2023 globally.

Statistic 98

Missing persons cases solved by PIs at 42% success rate in U.S. 2023.

Statistic 99

Litigation support provided in 18% of PI engagements in 2023.

Statistic 100

Fraud examinations average 150 hours per case for PIs in 2023.

Statistic 101

Executive protection details used by 12% of Fortune 500 firms via PIs.

Statistic 102

Process serving completed 2.5 million times by PIs in U.S. 2023.

Statistic 103

Intellectual property theft investigations rose 14% in 2023.

Statistic 104

Child custody surveillance in 35% of PI family law cases 2023.

Statistic 105

Worker’s comp fraud probes save insurers $1.5B annually via PIs.

Statistic 106

Bug sweeps/TSCM services demanded by 8% of corporate clients 2023.

Statistic 107

International skip tracing success rate 78% for PIs in 2023.

Statistic 108

Vendor due diligence reports issued 450,000 by PIs globally 2023.

Statistic 109

Workplace theft investigations average $50,000 loss per case uncovered.

Statistic 110

Online reputation monitoring services for 15% of PI clients 2023.

Statistic 111

Accident reconstruction expertise used in 9% of PI cases 2023.

Statistic 112

Embezzlement probes recover 60% of stolen funds on average.

Statistic 113

Celebrity protection contracts average 120 days duration for PIs.

Statistic 114

Tenant screening background checks: 3.8 million by PIs U.S. 2023.

Statistic 115

Forensic accounting integrated in 22% of PI financial probes 2023.

Statistic 116

Undercover operations success rate 85% in employee theft cases.

Statistic 117

72% of PIs use drones for surveillance operations in 2023.

Statistic 118

AI-powered facial recognition used by 58% of U.S. PIs in 2023.

Statistic 119

GPS tracking devices deployed in 65% of vehicle surveillance cases.

Statistic 120

Digital forensics software like Cellebrite utilized by 82% of PIs.

Statistic 121

Cybersecurity tools adopted by 44% of PI firms for cyber probes.

Statistic 122

Body-worn cameras used in 37% of undercover PI operations 2023.

Statistic 123

OSINT tools (Maltego, etc.) employed by 91% of modern PIs.

Statistic 124

Blockchain analysis software for crypto tracing by 19% PIs 2023.

Statistic 125

Thermal imaging cameras in 28% of night surveillance tasks.

Statistic 126

Cloud-based case management systems used by 76% PI agencies.

Statistic 127

License plate recognition (ALPR) tech in 51% vehicle tracks.

Statistic 128

Biometric verification tools integrated by 23% for identity checks.

Statistic 129

Predictive analytics for fraud detection by 35% corporate PIs.

Statistic 130

4K video surveillance cams standard for 89% PIs in 2023.

Statistic 131

Social media scraping tools used daily by 94% investigators.

Statistic 132

IoT device hacking countermeasures by 12% specialized PIs.

Statistic 133

VR training simulations adopted by 17% PI training programs.

Statistic 134

Encrypted communication apps (Signal) mandatory for 68% firms.

Statistic 135

Big data analytics platforms like Palantir by 9% elite PIs.

Statistic 136

Night vision binoculars in 73% field operations inventory.

Statistic 137

Mobile app-based time tracking by 81% freelance PIs 2023.

Statistic 138

Quantum-resistant encryption tested by 5% forward-thinking PIs.

Statistic 139

AR glasses for real-time data overlay in 3% experimental ops.

Statistic 140

Satellite imagery access via APIs by 14% international PIs.

Statistic 141

Voice stress analysis software in 21% interview assessments.

Statistic 142

RFID tag trackers for asset monitoring by 26% firms.

Statistic 143

95% of PIs use smartphones as primary recording device 2023.

Statistic 144

Machine learning for pattern recognition in video by 42%.

Trusted by 500+ publications
Harvard Business ReviewThe GuardianFortune+497
Behind the shadowy stereotype, the private investigation industry is a thriving $38 billion global enterprise growing faster than ever due to digital threats and corporate demand.

Key Takeaways

  • In 2023, the global private investigation market was valued at approximately $25.4 billion, with a projected CAGR of 5.8% from 2024 to 2030.
  • The U.S. private investigation industry generated $7.2 billion in revenue in 2022, marking a 4.2% increase from the previous year.
  • Asia-Pacific region holds 32% of the global private investigation market share in 2023, driven by rising corporate fraud cases.
  • There were 3,496 private detective and investigator businesses in the U.S. in 2023.
  • Employment of private detectives and investigators in the U.S. was 33,920 in 2022.
  • Average hourly wage for U.S. private investigators was $29.74 in May 2023.
  • Surveillance services account for 55% of PI billable hours globally in 2023.
  • Background checks represent 28% of U.S. PI case volume in 2023.
  • Corporate due diligence investigations grew 11% in demand in 2023.
  • 72% of PIs use drones for surveillance operations in 2023.
  • AI-powered facial recognition used by 58% of U.S. PIs in 2023.
  • GPS tracking devices deployed in 65% of vehicle surveillance cases.
  • 55 U.S. states have PI licensing requirements, with varying education mandates.
  • GDPR compliance challenges 68% of EU PIs in data handling 2023.
  • 42% of PI cases involve court-admissible evidence standards.

The private investigation industry is thriving globally due to rising demand from corporations and individuals.

Employment and Workforce

  • There were 3,496 private detective and investigator businesses in the U.S. in 2023.
  • Employment of private detectives and investigators in the U.S. was 33,920 in 2022.
  • Average hourly wage for U.S. private investigators was $29.74 in May 2023.
  • 12% of U.S. private investigators were self-employed in 2022.
  • Job openings for private investigators averaged 3,300 annually from 2022-2032 in U.S.
  • Women comprised 22.5% of U.S. private investigator workforce in 2023.
  • Median annual wage for U.S. PIs reached $61,870 in 2023.
  • 45% of U.S. PIs had prior law enforcement experience in 2022 survey.
  • UK had approximately 12,000 licensed private investigators in 2023.
  • Global PI workforce estimated at 500,000 professionals in 2023.
  • Average age of U.S. private investigators is 47 years in 2023.
  • 28% growth in PI employment in California from 2018-2023.
  • Entry-level PI positions require 2-5 years experience, 65% of jobs.
  • Australia employed 2,800 licensed PIs in 2023.
  • Turnover rate in PI industry averaged 15% annually in U.S. 2022-2023.
  • 38% of PIs hold associate degrees or higher in 2023 U.S. data.
  • Canada had 4,500 private investigators registered in 2023.
  • Veteran hiring in U.S. PI firms reached 18% of workforce in 2023.
  • Projected U.S. PI employment growth 5% from 2022-2032, faster than average.
  • Florida leads U.S. states with 4,200 PI employees in 2023.
  • 62% of PIs work irregular hours including nights/weekends in 2023 survey.
  • India estimates 10,000 active private investigators in 2023.
  • U.S. PI unemployment rate was 2.1% in 2023, below national average.
  • 25% of PI jobs require multilingual skills in 2023 global data.
  • New York State had 3,100 licensed PIs in 2023.
  • 14% annual training hours required for U.S. licensed PIs on average.
  • Brazil reports 5,200 private investigators in 2023.
  • Union membership among U.S. PIs at 4% in 2023.
  • Remote work adoption by PIs reached 22% in 2023.
  • Texas employs 3,800 PIs, second highest in U.S. 2023.
  • 33% of PIs aged 55+ nearing retirement in U.S. 2023.
  • Germany has 18,000 private investigators licensed in 2023.
  • Gig economy PIs (freelance) make up 19% of U.S. workforce 2023.

Employment and Workforce Interpretation

The private investigation industry is a surprisingly stable, in-demand field that's older, wiser, and more experienced than its Hollywood noir stereotype, yet still one where nearly a quarter of the work happens from the shadows—or increasingly, from a home office.

Legal and Regulatory

  • 55 U.S. states have PI licensing requirements, with varying education mandates.
  • GDPR compliance challenges 68% of EU PIs in data handling 2023.
  • 42% of PI cases involve court-admissible evidence standards.
  • FCRA violations fined $100M+ against PI firms in 2023 U.S.
  • Mandatory continuing education: 16 hours/year in 28 states.
  • Wiretap laws restrict 75% of audio surveillance without consent.
  • Bonding requirements up to $10,000 for PIs in 19 states.
  • Privacy lawsuits against PIs rose 22% in 2023 globally.
  • Firearms carry permitted for PIs in 12 states only 2023.
  • CCPA impacts California PIs with 95% client data notices.
  • International data transfer regs complicate 31% cross-border cases.
  • Fingerprinting mandatory for licensing in 44 U.S. states.
  • Drone surveillance regs (FAA Part 107) followed by 88% PIs.
  • Breach notification laws affect 67% PI data holders within 72 hrs.
  • Non-compete clauses voided in PI contracts in 5 states 2023.
  • Insurance claims subrogation success boosted by PI evidence 78%.
  • EU ePrivacy Directive updates challenge cookie tracking by PIs.
  • Background check consent forms required 100% under FCRA.
  • PI firm liability insurance average $2M coverage mandated in 15 states.
  • RICO Act invoked in 4% organized crime PI investigations.
  • CAN-SPAM Act compliance for PI email campaigns 92%.
  • State PI board audits conducted on 11% firms annually.
  • Admissibility of PI photos/videos challenged in 23% trials.
  • Licensing renewal fees average $250/year in U.S. states.
  • PIPEDA compliance for Canadian PIs in 89% operations.
  • Trespass claims against PIs settled $5.2M in 2023 U.S.
  • Mandatory reporting of child abuse findings by 100% PIs.

Legal and Regulatory Interpretation

Navigating the modern private investigator's world requires a master's degree in legal jigsaw puzzles, where dodging a six-figure fine for a misplaced comma in a consent form is as critical as the actual casework, all while balancing on the tightrope of public privacy and regulatory oversight.

Market Size and Growth

  • In 2023, the global private investigation market was valued at approximately $25.4 billion, with a projected CAGR of 5.8% from 2024 to 2030.
  • The U.S. private investigation industry generated $7.2 billion in revenue in 2022, marking a 4.2% increase from the previous year.
  • Asia-Pacific region holds 32% of the global private investigation market share in 2023, driven by rising corporate fraud cases.
  • Private investigation services in Europe reached €5.6 billion in 2022, with Germany leading at 28% regional share.
  • The surveillance segment accounted for 42% of the U.S. private investigation market revenue in 2023.
  • Global private investigation market is expected to reach $38.7 billion by 2028, fueled by cybersecurity threats.
  • In 2023, North America dominated with 41% of the worldwide private investigation industry revenue.
  • The Indian private investigation market grew by 12% YoY in 2022, reaching INR 1,200 crore.
  • Corporate investigation services comprised 35% of total industry revenue globally in 2023.
  • U.S. market projected to grow at 6.1% CAGR through 2030, driven by litigation support demands.
  • UK private investigation sector valued at £1.8 billion in 2023, up 3.5% from 2022.
  • Background checks segment expected to grow fastest at 7.2% CAGR globally from 2024-2030.
  • Latin America private investigation market hit $1.1 billion in 2023, with Brazil at 45% share.
  • Digital forensics sub-market within private investigations grew 15% in 2023 globally.
  • Australia’s private investigation industry revenue reached AUD 450 million in 2022.
  • Middle East private investigation market projected to reach $2.3 billion by 2027.
  • U.S. insurance fraud investigations drove 22% of industry growth in 2023.
  • China private investigation services market valued at CNY 8.5 billion in 2023.
  • Global matrimonial investigations segment worth $4.2 billion in 2023.
  • Canada’s PI industry grew 4.8% to CAD 1.2 billion in 2022.
  • South Africa private investigation market at ZAR 2.1 billion in 2023, up 6%.
  • Fraud detection services projected to hold 28% market share by 2030 globally.
  • Japan PI market valued at JPY 150 billion in 2023.
  • U.S. corporate espionage investigations up 18% contributing to market expansion.
  • Southeast Asia PI market to grow at 8.5% CAGR to 2030.
  • Russia private investigation revenue at RUB 45 billion in 2023.
  • Asset tracing segment grew 9% globally in 2023.
  • New Zealand PI industry at NZD 120 million in 2022.
  • Africa overall PI market estimated at $800 million in 2023.
  • U.S. PI market share by SMEs at 55% in 2023.

Market Size and Growth Interpretation

As humanity's trust in each other continues to depreciate at a brisk global clip, these thriving private investigation markets prove that skepticism is, ironically, a multi-billion dollar growth industry.

Services and Operations

  • Surveillance services account for 55% of PI billable hours globally in 2023.
  • Background checks represent 28% of U.S. PI case volume in 2023.
  • Corporate due diligence investigations grew 11% in demand in 2023.
  • Matrimonial/infidelity cases comprise 22% of PI workloads in UK 2023.
  • Insurance claims investigations handle 1.2 million cases annually in U.S.
  • Asset searches conducted in 65% of divorce cases by PIs in 2023.
  • Cyber investigation services up 25% YoY in 2023 globally.
  • Missing persons cases solved by PIs at 42% success rate in U.S. 2023.
  • Litigation support provided in 18% of PI engagements in 2023.
  • Fraud examinations average 150 hours per case for PIs in 2023.
  • Executive protection details used by 12% of Fortune 500 firms via PIs.
  • Process serving completed 2.5 million times by PIs in U.S. 2023.
  • Intellectual property theft investigations rose 14% in 2023.
  • Child custody surveillance in 35% of PI family law cases 2023.
  • Worker’s comp fraud probes save insurers $1.5B annually via PIs.
  • Bug sweeps/TSCM services demanded by 8% of corporate clients 2023.
  • International skip tracing success rate 78% for PIs in 2023.
  • Vendor due diligence reports issued 450,000 by PIs globally 2023.
  • Workplace theft investigations average $50,000 loss per case uncovered.
  • Online reputation monitoring services for 15% of PI clients 2023.
  • Accident reconstruction expertise used in 9% of PI cases 2023.
  • Embezzlement probes recover 60% of stolen funds on average.
  • Celebrity protection contracts average 120 days duration for PIs.
  • Tenant screening background checks: 3.8 million by PIs U.S. 2023.
  • Forensic accounting integrated in 22% of PI financial probes 2023.
  • Undercover operations success rate 85% in employee theft cases.

Services and Operations Interpretation

While the classic image of a private eye on a stakeout endures, today's industry reveals a far more nuanced reality: we are now the silent auditors of modern life, equally likely to be untangling digital fraud as tailing a cheating spouse, with our binoculars increasingly focused on spreadsheets and server logs as much as smoky windows.

Technology and Tools

  • 72% of PIs use drones for surveillance operations in 2023.
  • AI-powered facial recognition used by 58% of U.S. PIs in 2023.
  • GPS tracking devices deployed in 65% of vehicle surveillance cases.
  • Digital forensics software like Cellebrite utilized by 82% of PIs.
  • Cybersecurity tools adopted by 44% of PI firms for cyber probes.
  • Body-worn cameras used in 37% of undercover PI operations 2023.
  • OSINT tools (Maltego, etc.) employed by 91% of modern PIs.
  • Blockchain analysis software for crypto tracing by 19% PIs 2023.
  • Thermal imaging cameras in 28% of night surveillance tasks.
  • Cloud-based case management systems used by 76% PI agencies.
  • License plate recognition (ALPR) tech in 51% vehicle tracks.
  • Biometric verification tools integrated by 23% for identity checks.
  • Predictive analytics for fraud detection by 35% corporate PIs.
  • 4K video surveillance cams standard for 89% PIs in 2023.
  • Social media scraping tools used daily by 94% investigators.
  • IoT device hacking countermeasures by 12% specialized PIs.
  • VR training simulations adopted by 17% PI training programs.
  • Encrypted communication apps (Signal) mandatory for 68% firms.
  • Big data analytics platforms like Palantir by 9% elite PIs.
  • Night vision binoculars in 73% field operations inventory.
  • Mobile app-based time tracking by 81% freelance PIs 2023.
  • Quantum-resistant encryption tested by 5% forward-thinking PIs.
  • AR glasses for real-time data overlay in 3% experimental ops.
  • Satellite imagery access via APIs by 14% international PIs.
  • Voice stress analysis software in 21% interview assessments.
  • RFID tag trackers for asset monitoring by 26% firms.
  • 95% of PIs use smartphones as primary recording device 2023.
  • Machine learning for pattern recognition in video by 42%.

Technology and Tools Interpretation

The modern private investigator has traded trench coats for tech stacks, where the clinking of keys is now the sound of Cellebrite cracking phones, drones buzzing overhead, and AI scanning faces—all while 95% of them are probably filming it on an iPhone.

Sources & References