GITNUXREPORT 2026

Print-On-Demand Industry Statistics

The print-on-demand industry is rapidly expanding due to strong global consumer demand.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

The global print-on-demand market was valued at USD 4.52 billion in 2022 and is projected to reach USD 45.7 billion by 2032, growing at a CAGR of 26.1%.

Statistic 2

Print-on-demand apparel segment accounted for over 45% of the total market revenue in 2023.

Statistic 3

The U.S. print-on-demand market generated $2.1 billion in revenue in 2022, representing 48% of the North American share.

Statistic 4

Asia-Pacific region is expected to witness the fastest CAGR of 28.2% in the POD market from 2024 to 2030.

Statistic 5

POD market penetration in e-commerce reached 12.5% of total custom merchandise sales in 2023.

Statistic 6

Global POD orders surged by 35% year-over-year in 2023, totaling over 150 million units shipped.

Statistic 7

The European POD market grew to €1.8 billion in 2023, with Germany leading at 22% share.

Statistic 8

POD industry expected to create 500,000 new jobs globally by 2028 due to market expansion.

Statistic 9

Custom wall art segment in POD grew by 42% in 2023, valued at $780 million.

Statistic 10

North America dominated the POD market with 38% revenue share in 2023 at $3.2 billion.

Statistic 11

POD market CAGR forecasted at 25.8% from 2023-2030, driven by digital printing tech.

Statistic 12

Latin America POD market expanded by 31% in 2023, reaching $450 million.

Statistic 13

By 2027, POD expected to account for 20% of global apparel customization market.

Statistic 14

Middle East & Africa POD market grew 29% YoY in 2023 to $320 million.

Statistic 15

POD home decor segment valued at $1.1 billion in 2023, up 38% from 2022.

Statistic 16

Global POD e-commerce integration reached 15% of platforms in 2023.

Statistic 17

Australia/New Zealand POD market hit AUD 250 million in 2023, CAGR 27%.

Statistic 18

POD market projected to surpass $10 billion by 2026.

Statistic 19

Sustainable POD products grew to 18% market share in 2023.

Statistic 20

India POD market exploded to INR 15 billion in 2023, 40% YoY growth.

Statistic 21

POD accessories segment reached $890 million globally in 2023.

Statistic 22

China dominated Asia POD with 55% regional share, $1.2 billion in 2023.

Statistic 23

POD market digital transformation boosted growth by 22% in 2023.

Statistic 24

U.K. POD revenue: £450 million in 2023, 26% CAGR projected to 2030.

Statistic 25

POD phone cases sub-market: $650 million in 2023, 32% growth.

Statistic 26

Global POD startups raised $1.2 billion VC funding in 2023.

Statistic 27

Brazil POD market: BRL 1.8 billion in 2023, fastest LATAM growth at 35%.

Statistic 28

POD market share in custom gifts: 28% in 2023 holiday season.

Statistic 29

Canada POD: CAD 420 million in 2023, 24% YoY increase.

Statistic 30

POD industry carbon footprint reduced 15% industry-wide in 2023 via eco-inks.

Statistic 31

POD platforms host 10 million+ active designs in 2023.

Statistic 32

Printful processed 40 million orders via 90+ print facilities worldwide in 2023.

Statistic 33

Shopify POD apps integrated by 150,000+ stores, 25% of merchants.

Statistic 34

Etsy POD sellers: 2.1 million active shops uploading designs.

Statistic 35

Redbubble marketplace: 700,000+ independent artists in 2023.

Statistic 36

Printify network: 80+ print providers in 100 countries.

Statistic 37

Gelato's local printing reduced delivery time to 72 hours avg.

Statistic 38

Amazon Merch on Demand approved 1 million+ designs in 2023.

Statistic 39

WooCommerce POD plugins downloaded 500,000+ times.

Statistic 40

Teelaunch offers API integration to 50+ e-com platforms.

Statistic 41

85% POD fulfillment automated via AI mockup generators.

Statistic 42

CustomCat: 400+ products, same-day printing for 90% orders.

Statistic 43

Spring (Teespring): 1.5 million creators, live streaming sales.

Statistic 44

Society6: 350,000 artists, focus on home decor tech.

Statistic 45

Printful's Design Maker used by 60% new sellers.

Statistic 46

POD AI design tools adopted by 45% sellers, cutting time 70%.

Statistic 47

BigCommerce POD stores: 20,000+ using Printful app.

Statistic 48

Lulu xPress: print books on demand, 1 million titles/year.

Statistic 49

Zazzle: 24 million products from user designs.

Statistic 50

Inksoft MIS software used by 2,500+ POD businesses.

Statistic 51

Global POD print network covers 32 countries with DTG tech.

Statistic 52

92% POD orders tracked real-time via AfterShip integrations.

Statistic 53

POD ERP systems like Printavo manage 10,000+ shops.

Statistic 54

Wix POD app: 50,000 stores, seamless storefront builder.

Statistic 55

Apparel dominates POD sales at 52% of consumer purchases.

Statistic 56

T-shirts remain top POD product with 38% of total sales volume.

Statistic 57

Hoodies grew 28% in POD sales during winter 2023.

Statistic 58

Mugs captured 12% of POD market, $920 million in 2023.

Statistic 59

Phone cases: 9% share, popular in tech-savvy demographics.

Statistic 60

Posters/wall art: 11% growth to 8% market share 2023.

Statistic 61

Tote bags surged 35% with eco-bag trend in 2023.

Statistic 62

Custom pillows: 6% share, bedroom decor favorite.

Statistic 63

Stickers/decals: lowest entry, 4% volume but high margin.

Statistic 64

Hats/caps: 7% market, baseball caps lead at 60% sub-share.

Statistic 65

Blankets/throws: 5% share, holiday peak 50% sales boost.

Statistic 66

Canvas prints: premium art, 3.5% but $45 AOV avg.

Statistic 67

Leggings: women’s athleisure, 4.2% growth in POD 2023.

Statistic 68

Puzzles: novelty hit, 2.8% share post-pandemic.

Statistic 69

Ornaments: seasonal 1.5% annual, 300% Q4 spike.

Statistic 70

Water bottles: hydration trend, 3% share up 22%.

Statistic 71

Notebooks/journals: 2.5% , productivity boom.

Statistic 72

Socks: fun niche, 1.8% volume with viral designs.

Statistic 73

Aprons: kitchen POD, 1.2% cooking enthusiasts.

Statistic 74

Keychains: impulse buy, 0.9% low-cost high-volume.

Statistic 75

Mouse pads: gamer/office, 1.1% steady demand.

Statistic 76

Coasters: home essentials, 0.8% bundled sales.

Statistic 77

Backpacks: student/travel, 2% up 15% back-to-school.

Statistic 78

Tumblers: insulated rivals mugs at 2.7% share.

Statistic 79

Calendars: annual planner, 1.3% Q4 heavy.

Statistic 80

Pet bandanas: niche pet category leader at 0.6%.

Statistic 81

Cutting boards: kitchen gift, 0.7% engraved pop.

Statistic 82

Printify reports 1,200+ POD products available in 2023.

Statistic 83

Eco-friendly POD products grew 25% in organic cotton sales.

Statistic 84

Average POD seller revenue reached $85,000 annually in 2023.

Statistic 85

Top 10% POD sellers earned over $250,000/year on Etsy in 2023.

Statistic 86

POD profit margins averaged 35-45% for apparel in 2023.

Statistic 87

Global POD seller payouts totaled $6.5 billion in 2023.

Statistic 88

Shopify POD stores generated $2.8 billion in sales via apps in 2023.

Statistic 89

Average order value (AOV) for POD products was $28.50 in 2023.

Statistic 90

62% of POD sellers reported 20%+ profit increase in 2023 due to pricing optimization.

Statistic 91

POD return rates averaged 4.2% industry-wide in 2023, boosting net revenue.

Statistic 92

High-volume POD printers charged $7.50 base for t-shirts, yielding 40% margins.

Statistic 93

Etsy POD listings generated $1.9 billion in GMV for sellers in 2023.

Statistic 94

POD subscription models contributed 12% to recurring revenue in 2023.

Statistic 95

Average POD store conversion rate: 2.8% in 2023 across platforms.

Statistic 96

Fulfillment costs dropped 18% for POD in 2023 due to automation.

Statistic 97

Top POD niches like pet products yielded 50% margins in 2023.

Statistic 98

Amazon Merch on Demand sellers averaged $45,000/year in 2023.

Statistic 99

POD ad spend ROI averaged 4.2x on Facebook in 2023.

Statistic 100

45% of POD revenue from repeat customers in 2023.

Statistic 101

Base cost for POD mugs: $4.20, retail $18.99, 78% margin potential.

Statistic 102

Redbubble artist payouts: average $1,200/month for active sellers 2023.

Statistic 103

POD email marketing LTV boost: 32% higher than non-email in 2023.

Statistic 104

Wholesale POD bulk orders contributed 15% to seller revenue 2023.

Statistic 105

Average POD hoodie base price $22, sold at $55, 60% margin.

Statistic 106

70% of POD sellers broke even within 3 months in 2023.

Statistic 107

Teespring (Spring) creators earned $500 million total in 2023.

Statistic 108

POD upsell strategies increased AOV by 22% in 2023 tests.

Statistic 109

International shipping revenue for POD: 25% of total in 2023.

Statistic 110

POD canvas prints: base $15, retail $49, 69% margin avg.

Statistic 111

55% POD sellers used dynamic pricing, boosting revenue 18%.

Statistic 112

Lifetime value of POD customer: $145 average in 2023.

Statistic 113

40% of POD revenue from mobile sales in 2023.

Statistic 114

67% of POD buyers are aged 18-34, driving youth-targeted revenue.

Statistic 115

54% of consumers prefer POD for personalized gifts during holidays 2023.

Statistic 116

Mobile devices accounted for 62% of POD purchases in 2023.

Statistic 117

73% of POD shoppers value fast delivery (under 7 days) most.

Statistic 118

Women represent 58% of POD apparel buyers in 2023.

Statistic 119

41% repeat purchase rate for POD custom products annually.

Statistic 120

68% of Gen Z discovers POD via social media influencers.

Statistic 121

Average POD cart abandonment rate: 71% in 2023, mainly high shipping.

Statistic 122

52% of buyers choose POD for unique designs not mass-produced.

Statistic 123

Millennials (25-40) comprise 45% of POD spending power.

Statistic 124

76% of POD users share purchases on Instagram/TikTok.

Statistic 125

Eco-conscious consumers (35%) prefer sustainable POD fabrics.

Statistic 126

49% of holiday POD sales from last-minute shoppers (<7 days).

Statistic 127

Urban dwellers buy 2.3x more POD than rural in 2023.

Statistic 128

61% prioritize design quality over price in POD selection.

Statistic 129

Pet owners (28% of pop) drive 15% of POD volume via themed merch.

Statistic 130

55% of POD impulse buys occur via Pinterest discovery.

Statistic 131

Parents (familes) account for 22% POD kids' clothing sales.

Statistic 132

64% abandon if no size/color previews in POD listings.

Statistic 133

Gamers (12% buyers) favor POD hoodies/posters 3x average.

Statistic 134

70% of POD reviews influenced by product mockup realism.

Statistic 135

Fitness enthusiasts buy 18% more POD activewear seasonally.

Statistic 136

48% prefer POD bundles for better perceived value.

Statistic 137

Travel lovers spike POD luggage tags/mugs by 40% pre-vacation.

Statistic 138

59% of seniors (65+) buy POD family photo gifts.

Statistic 139

Music fans drive 10% POD via band merch loyalty programs.

Statistic 140

66% checkout via PayPal/Apple Pay for POD speed.

Statistic 141

Wedding shoppers: 25% POD custom invites/signs in 2023.

Statistic 142

53% influenced by UGC (user-generated content) in POD.

1/142

Sources

Trusted by 500+ publications

+497

Forget dusty warehouses and mass-produced merchandise—exploding from a $4.52 billion industry in 2022 to a projected $45.7 billion juggernaut by 2032, the print-on-demand revolution is empowering creators, delighting consumers, and reshaping commerce with staggering growth of over 26% annually.

Key Takeaways

The global print-on-demand market was valued at USD 4.52 billion in 2022 and is projected to reach USD 45.7 billion by 2032, growing at a CAGR of 26.1%.
Print-on-demand apparel segment accounted for over 45% of the total market revenue in 2023.
The U.S. print-on-demand market generated $2.1 billion in revenue in 2022, representing 48% of the North American share.
Average POD seller revenue reached $85,000 annually in 2023.
Top 10% POD sellers earned over $250,000/year on Etsy in 2023.
POD profit margins averaged 35-45% for apparel in 2023.
67% of POD buyers are aged 18-34, driving youth-targeted revenue.
54% of consumers prefer POD for personalized gifts during holidays 2023.
Mobile devices accounted for 62% of POD purchases in 2023.
Apparel dominates POD sales at 52% of consumer purchases.
T-shirts remain top POD product with 38% of total sales volume.
Hoodies grew 28% in POD sales during winter 2023.
POD platforms host 10 million+ active designs in 2023.
Printful processed 40 million orders via 90+ print facilities worldwide in 2023.
Shopify POD apps integrated by 150,000+ stores, 25% of merchants.

The print-on-demand industry is rapidly expanding due to strong global consumer demand.

Market Size & Growth

The global print-on-demand market was valued at USD 4.52 billion in 2022 and is projected to reach USD 45.7 billion by 2032, growing at a CAGR of 26.1%.
Print-on-demand apparel segment accounted for over 45% of the total market revenue in 2023.
The U.S. print-on-demand market generated $2.1 billion in revenue in 2022, representing 48% of the North American share.
Asia-Pacific region is expected to witness the fastest CAGR of 28.2% in the POD market from 2024 to 2030.
POD market penetration in e-commerce reached 12.5% of total custom merchandise sales in 2023.
Global POD orders surged by 35% year-over-year in 2023, totaling over 150 million units shipped.
The European POD market grew to €1.8 billion in 2023, with Germany leading at 22% share.
POD industry expected to create 500,000 new jobs globally by 2028 due to market expansion.
Custom wall art segment in POD grew by 42% in 2023, valued at $780 million.
North America dominated the POD market with 38% revenue share in 2023 at $3.2 billion.
POD market CAGR forecasted at 25.8% from 2023-2030, driven by digital printing tech.
Latin America POD market expanded by 31% in 2023, reaching $450 million.
By 2027, POD expected to account for 20% of global apparel customization market.
Middle East & Africa POD market grew 29% YoY in 2023 to $320 million.
POD home decor segment valued at $1.1 billion in 2023, up 38% from 2022.
Global POD e-commerce integration reached 15% of platforms in 2023.
Australia/New Zealand POD market hit AUD 250 million in 2023, CAGR 27%.
POD market projected to surpass $10 billion by 2026.
Sustainable POD products grew to 18% market share in 2023.
India POD market exploded to INR 15 billion in 2023, 40% YoY growth.
POD accessories segment reached $890 million globally in 2023.
China dominated Asia POD with 55% regional share, $1.2 billion in 2023.
POD market digital transformation boosted growth by 22% in 2023.
U.K. POD revenue: £450 million in 2023, 26% CAGR projected to 2030.
POD phone cases sub-market: $650 million in 2023, 32% growth.
Global POD startups raised $1.2 billion VC funding in 2023.
Brazil POD market: BRL 1.8 billion in 2023, fastest LATAM growth at 35%.
POD market share in custom gifts: 28% in 2023 holiday season.
Canada POD: CAD 420 million in 2023, 24% YoY increase.
POD industry carbon footprint reduced 15% industry-wide in 2023 via eco-inks.

Market Size & Growth Interpretation

While we're all busy debating if that niche meme t-shirt is worth buying, the print-on-demand industry is quietly stitching its way from a $4.5 billion side hustle into a projected $45.7 billion behemoth, proving that personalized apparel and decor are not just passing trends but the fabric of a major new retail economy.

Platforms & Technology

POD platforms host 10 million+ active designs in 2023.
Printful processed 40 million orders via 90+ print facilities worldwide in 2023.
Shopify POD apps integrated by 150,000+ stores, 25% of merchants.
Etsy POD sellers: 2.1 million active shops uploading designs.
Redbubble marketplace: 700,000+ independent artists in 2023.
Printify network: 80+ print providers in 100 countries.
Gelato's local printing reduced delivery time to 72 hours avg.
Amazon Merch on Demand approved 1 million+ designs in 2023.
WooCommerce POD plugins downloaded 500,000+ times.
Teelaunch offers API integration to 50+ e-com platforms.
85% POD fulfillment automated via AI mockup generators.
CustomCat: 400+ products, same-day printing for 90% orders.
Spring (Teespring): 1.5 million creators, live streaming sales.
Society6: 350,000 artists, focus on home decor tech.
Printful's Design Maker used by 60% new sellers.
POD AI design tools adopted by 45% sellers, cutting time 70%.
BigCommerce POD stores: 20,000+ using Printful app.
Lulu xPress: print books on demand, 1 million titles/year.
Zazzle: 24 million products from user designs.
Inksoft MIS software used by 2,500+ POD businesses.
Global POD print network covers 32 countries with DTG tech.
92% POD orders tracked real-time via AfterShip integrations.
POD ERP systems like Printavo manage 10,000+ shops.
Wix POD app: 50,000 stores, seamless storefront builder.

Platforms & Technology Interpretation

The sheer, sprawling scale of the print-on-demand industry—now a bustling digital bazaar of millions of creators, billions of products, and AI-powered automation—proves that the world is clamoring not just for stuff, but for personalized, instantly-available stuff made by anyone, anywhere.

Products & Categories

Apparel dominates POD sales at 52% of consumer purchases.
T-shirts remain top POD product with 38% of total sales volume.
Hoodies grew 28% in POD sales during winter 2023.
Mugs captured 12% of POD market, $920 million in 2023.
Phone cases: 9% share, popular in tech-savvy demographics.
Posters/wall art: 11% growth to 8% market share 2023.
Tote bags surged 35% with eco-bag trend in 2023.
Custom pillows: 6% share, bedroom decor favorite.
Stickers/decals: lowest entry, 4% volume but high margin.
Hats/caps: 7% market, baseball caps lead at 60% sub-share.
Blankets/throws: 5% share, holiday peak 50% sales boost.
Canvas prints: premium art, 3.5% but $45 AOV avg.
Leggings: women’s athleisure, 4.2% growth in POD 2023.
Puzzles: novelty hit, 2.8% share post-pandemic.
Ornaments: seasonal 1.5% annual, 300% Q4 spike.
Water bottles: hydration trend, 3% share up 22%.
Notebooks/journals: 2.5% , productivity boom.
Socks: fun niche, 1.8% volume with viral designs.
Aprons: kitchen POD, 1.2% cooking enthusiasts.
Keychains: impulse buy, 0.9% low-cost high-volume.
Mouse pads: gamer/office, 1.1% steady demand.
Coasters: home essentials, 0.8% bundled sales.
Backpacks: student/travel, 2% up 15% back-to-school.
Tumblers: insulated rivals mugs at 2.7% share.
Calendars: annual planner, 1.3% Q4 heavy.
Pet bandanas: niche pet category leader at 0.6%.
Cutting boards: kitchen gift, 0.7% engraved pop.
Printify reports 1,200+ POD products available in 2023.
Eco-friendly POD products grew 25% in organic cotton sales.

Products & Categories Interpretation

While the classic T-shirt remains the industry's comfortable cotton cash cow, the true story is a sprawling, caffeine-fueled bazaar where your morning mug funds a winter hoodie, a trending tote bag rides the eco-wave, and even your dog can get in on the fashion, proving that in print-on-demand, personalization has padded its empire far beyond the wardrobe.

Revenue & Economics

Average POD seller revenue reached $85,000 annually in 2023.
Top 10% POD sellers earned over $250,000/year on Etsy in 2023.
POD profit margins averaged 35-45% for apparel in 2023.
Global POD seller payouts totaled $6.5 billion in 2023.
Shopify POD stores generated $2.8 billion in sales via apps in 2023.
Average order value (AOV) for POD products was $28.50 in 2023.
62% of POD sellers reported 20%+ profit increase in 2023 due to pricing optimization.
POD return rates averaged 4.2% industry-wide in 2023, boosting net revenue.
High-volume POD printers charged $7.50 base for t-shirts, yielding 40% margins.
Etsy POD listings generated $1.9 billion in GMV for sellers in 2023.
POD subscription models contributed 12% to recurring revenue in 2023.
Average POD store conversion rate: 2.8% in 2023 across platforms.
Fulfillment costs dropped 18% for POD in 2023 due to automation.
Top POD niches like pet products yielded 50% margins in 2023.
Amazon Merch on Demand sellers averaged $45,000/year in 2023.
POD ad spend ROI averaged 4.2x on Facebook in 2023.
45% of POD revenue from repeat customers in 2023.
Base cost for POD mugs: $4.20, retail $18.99, 78% margin potential.
Redbubble artist payouts: average $1,200/month for active sellers 2023.
POD email marketing LTV boost: 32% higher than non-email in 2023.
Wholesale POD bulk orders contributed 15% to seller revenue 2023.
Average POD hoodie base price $22, sold at $55, 60% margin.
70% of POD sellers broke even within 3 months in 2023.
Teespring (Spring) creators earned $500 million total in 2023.
POD upsell strategies increased AOV by 22% in 2023 tests.
International shipping revenue for POD: 25% of total in 2023.
POD canvas prints: base $15, retail $49, 69% margin avg.
55% POD sellers used dynamic pricing, boosting revenue 18%.
Lifetime value of POD customer: $145 average in 2023.
40% of POD revenue from mobile sales in 2023.

Revenue & Economics Interpretation

While the average print-on-demand seller appears to be casually making a decent living, the top performers are secretly building empires on a foundation of surprisingly solid margins and obsessive optimization, proving that in a world awash with custom t-shirts, the real art is in the business itself.

User & Consumer Behavior

67% of POD buyers are aged 18-34, driving youth-targeted revenue.
54% of consumers prefer POD for personalized gifts during holidays 2023.
Mobile devices accounted for 62% of POD purchases in 2023.
73% of POD shoppers value fast delivery (under 7 days) most.
Women represent 58% of POD apparel buyers in 2023.
41% repeat purchase rate for POD custom products annually.
68% of Gen Z discovers POD via social media influencers.
Average POD cart abandonment rate: 71% in 2023, mainly high shipping.
52% of buyers choose POD for unique designs not mass-produced.
Millennials (25-40) comprise 45% of POD spending power.
76% of POD users share purchases on Instagram/TikTok.
Eco-conscious consumers (35%) prefer sustainable POD fabrics.
49% of holiday POD sales from last-minute shoppers (<7 days).
Urban dwellers buy 2.3x more POD than rural in 2023.
61% prioritize design quality over price in POD selection.
Pet owners (28% of pop) drive 15% of POD volume via themed merch.
55% of POD impulse buys occur via Pinterest discovery.
Parents (familes) account for 22% POD kids' clothing sales.
64% abandon if no size/color previews in POD listings.
Gamers (12% buyers) favor POD hoodies/posters 3x average.
70% of POD reviews influenced by product mockup realism.
Fitness enthusiasts buy 18% more POD activewear seasonally.
48% prefer POD bundles for better perceived value.
Travel lovers spike POD luggage tags/mugs by 40% pre-vacation.
59% of seniors (65+) buy POD family photo gifts.
Music fans drive 10% POD via band merch loyalty programs.
66% checkout via PayPal/Apple Pay for POD speed.
Wedding shoppers: 25% POD custom invites/signs in 2023.
53% influenced by UGC (user-generated content) in POD.

User & Consumer Behavior Interpretation

The youth are buying, the internet is watching, and everyone wants something unique and fast, but if shipping costs too much or the mockup looks fake, they’ll abandon their cart and tell all their friends about it on TikTok.