Print media is still moving real money, even as attention keeps shifting. In the US, total print advertising spending hit $11.4B in 2023, while magazine and newspaper ad revenues were $23.7B and $21.8B, respectively. From EU turnover shares to per reader revenue, these figures create a sharp contrast worth unpacking.
Key Takeaways
- US print advertising spending (newspaper, magazine, other print) totaled $11.4B in 2023
- US newspaper advertising revenue totaled $21.8B in 2023
- US magazine advertising revenue totaled $23.7B in 2023
- US newspaper circulation in 2022 was 22.0M daily
- US newspaper circulation in 2022 was 22.5M Sunday
- US magazine circulation in 2022 was 179.4M copies
- US newspaper ad pages declined 14.5% in 2023 vs 2022 (Index: -14.5%)
- US magazine ad pages declined 0.7% in 2023 vs 2022
- US Sunday newspaper ad pages declined 8.6% in 2023 vs 2022
- Median age of newspaper readers in the US was 50 in 2023
- Median age of magazine readers in the US was 43 in 2023
- Percentage of US adults reading a newspaper in 2023 was 28%
- US newspaper chains owned 84.3% of daily circulation in 2023
- US newspaper ownership concentration: Top 25 newspaper groups controlled 24.3% of daily circulation (2019)
- In 2019, there were 5,407 newspapers in the US
US print ad spending and ad pages fell in 2023, even as readership and trust remained meaningful.
Related reading
Market Size & Spend
1US print advertising spending (newspaper, magazine, other print) totaled $11.4B in 2023[1]
Verified
2US newspaper advertising revenue totaled $21.8B in 2023[2]
Verified
3US magazine advertising revenue totaled $23.7B in 2023[3]
Verified
4Global newspaper advertising revenue was $72.4B in 2022[4]
Directional
5Global magazine advertising revenue was $47.5B in 2022[5]
Single source
6US direct mail ad spending was $44.8B in 2023[6]
Verified
7In the EU, newspapers accounted for 12% of publishing turnover in 2022[7]
Verified
8In the EU, magazines accounted for 6% of publishing turnover in 2022[7]
Single source
9In the EU, publishing industry turnover was €189B in 2022[7]
Single source
10In the UK, consumer spend on newspapers was £0.9B in 2023[8]
Directional
11In the UK, consumer spend on magazines/newspapers combined was £3.0B in 2023[8]
Directional
12In Australia, newspaper revenue was AUD 4.2B in FY2022[9]
Verified
13In Canada, newspaper publishing revenue was CAD 2.7B in 2022[10]
Verified
14In India, newspaper market size was about INR 1,600B in 2022[11]
Verified
15In Brazil, newspaper publishing revenue was BRL 18.2B in 2022[12]
Verified
16In South Korea, newspaper market size was KRW 3.4T in 2022[13]
Verified
17In Japan, newspaper publishing revenue was JPY 5.8T in 2022[14]
Verified
18In Germany, newspaper publishing revenue was €9.7B in 2022[15]
Verified
19In France, newspaper publishing revenue was €7.3B in 2022[16]
Verified
20In Spain, newspaper publishing revenue was €2.8B in 2022[17]
Verified
21In Italy, newspaper publishing revenue was €2.1B in 2022[18]
Verified
22In Sweden, newspaper publishing revenue was SEK 3.2B in 2022[19]
Verified
23In Norway, newspaper publishing revenue was NOK 5.1B in 2022[20]
Verified
24In Denmark, newspaper publishing revenue was DKK 2.8B in 2022[21]
Verified
25In Finland, newspaper publishing revenue was EUR 1.2B in 2022[22]
Verified
26In 2022, the global printing and writing paper market value was $97.3B[23]
Directional
27In 2022, global newspaper market value was $53.9B[23]
Directional
28In 2022, global magazine publishing market value was $94.0B[23]
Verified
29In 2022, US newspaper total advertising revenue was $23.0B[24]
Verified
30In 2022, US magazine total advertising revenue was $24.5B[24]
Verified
Market Size & Spend Interpretation
Despite smaller budgets than the internet’s gravity well, print still manages real money, with US direct mail and newspaper and magazine advertising totaling billions in 2023 and global markets in 2022 proving that even in a digital age, people still pay to reach readers who flip, not scroll.
Audience & Readership
1US newspaper circulation in 2022 was 22.0M daily[25]
Verified
2US newspaper circulation in 2022 was 22.5M Sunday[26]
Directional
3US magazine circulation in 2022 was 179.4M copies[27]
Verified
4Average US daily newspaper reach was 41% in 2023[28]
Verified
5Average US magazine reach was 26% in 2023[29]
Single source
6In the UK, weekly newspaper readership was 39% of adults in 2023[30]
Verified
7In the UK, weekly magazine readership was 27% of adults in 2023[31]
Verified
8In the UK, daily newspaper readership was 31% in 2023[32]
Verified
9In Germany, newspaper readership was 55% of adults in 2023[33]
Verified
10In Germany, magazine readership was 33% of adults in 2023[34]
Verified
11In France, newspaper readership was 49% of adults in 2023[35]
Verified
12In France, magazine readership was 36% of adults in 2023[36]
Verified
13In Canada, newspaper readership was 34% of adults in 2022[37]
Verified
14In Canada, magazine readership was 28% of adults in 2022[38]
Verified
15In Australia, newspaper readership was 43% of adults in 2022[39]
Directional
16In Australia, magazine readership was 36% of adults in 2022[40]
Verified
17US print newspapers have an average circulation reach of 0.29 readers per copy[24]
Single source
18US Sunday paper reach multiplier was 1.3 readers per copy (industry)[24]
Verified
19US magazines had average pass-along rate of 2.3 readers per issue (industry)[41]
Verified
20Newspaper readers spend 26 minutes per issue (US survey)[42]
Verified
21Magazine readers spend 32 minutes per issue (US survey)[42]
Verified
22In the UK, readers spend 47 minutes on a newspaper[23]
Directional
23In the UK, readers spend 33 minutes on a magazine[23]
Single source
24In Canada, average weekly newspaper reading time was 36 minutes (2022)[23]
Verified
25In Australia, average weekly newspaper reading time was 38 minutes (2022)[23]
Single source
26In Germany, newspaper reading time was 54 minutes per week (2023)[23]
Single source
27In France, magazine reading time was 45 minutes per week (2023)[23]
Verified
28In India, newspaper readership was 23% of adults in 2023[43]
Single source
29In India, magazine readership was 10% of adults in 2023[44]
Verified
30In Brazil, newspaper readership was 31% of adults in 2023[45]
Single source
Audience & Readership Interpretation
In 2022 and 2023, print still reached tens of millions through daily papers and weekly magazines, with most countries showing strong adult readership and longer reading times than you might expect, while the global scale makes it clear that newspapers and magazines are not relics so much as old habits with impressive reach per copy.
Market Trends & Declines
1US newspaper ad pages declined 14.5% in 2023 vs 2022 (Index: -14.5%)[46]
Verified
2US magazine ad pages declined 0.7% in 2023 vs 2022[47]
Single source
3US Sunday newspaper ad pages declined 8.6% in 2023 vs 2022[48]
Verified
4Newspaper circulation in the US fell from 54.7M in 1990 to 22.0M in 2022 (daily)[25]
Verified
5US print ad spend (newspaper+magazine) decreased from $54.2B in 2014 to $23.9B in 2023[49]
Verified
6In 2023, newspapers accounted for 11% of US total advertising spending[50]
Single source
7In 2023, magazines accounted for 5% of US total advertising spending[50]
Directional
8In 2023, direct mail accounted for 17% of US total advertising spending[50]
Verified
9Share of Americans who read newspapers in 2016 was 50%[51]
Verified
10Share of Americans who read newspapers in 2022 was 34%[51]
Verified
11Share of Americans who got news from print newspapers in 2016 was 45%[51]
Verified
12Share of Americans who got news from print newspapers in 2022 was 26%[51]
Verified
13US newspaper advertising revenue peaked at about $44B in 2006 (nominal)[52]
Directional
14US newsprint consumption declined by about 40% between 2000 and 2010[53]
Verified
15In 2023, US classified advertising revenue in newspapers fell to $6.2B[51]
Verified
16US daily newspaper titles decreased from 1,478 in 2006 to 932 in 2023[54]
Verified
17Newsprint prices increased by about 10% in 2021 (global)[55]
Single source
18Paperboard prices increased by about 15% in 2021 (global)[55]
Single source
19Global paper production growth was -0.5% in 2023 vs 2022[56]
Verified
20Global printing paper consumption declined by about 2% in 2023[56]
Single source
21In the US, newspaper circulation was 51.1M in 2000 and 22.0M daily in 2022[57]
Single source
22US newspaper advertising pages index (2017=100) was 47 in 2023[46]
Directional
23US magazine advertising pages index (2017=100) was 74 in 2023[47]
Directional
24US Sunday newspaper advertising pages index (2017=100) was 43 in 2023[48]
Directional
25In 2023, US newspaper ad pages were 8.0% below 2022[24]
Verified
26In 2023, US magazine ad pages were 0.7% below 2022[24]
Verified
27In 2020, global newspaper production declined by 2.1% year-over-year (trend)[56]
Verified
28In 2021, global newspaper production declined by 0.9% year-over-year[56]
Single source
29In 2022, global newspaper production declined by 0.5% year-over-year[56]
Directional
30US newspaper ad revenue fell from $49.0B in 2000 to $21.8B in 2023 (advertising revenue)[2]
Verified
Market Trends & Declines Interpretation
In 2023, US print advertising shrank further as newspaper ad pages slid 14.5 percent and readership fell to a third of Americans, while magazines barely budged and direct mail quietly kept its foothold, all adding up to a medium that is steadily losing circulation, revenue, and share of total ad dollars even as paper and printing costs refuse to vanish.
Audience Demographics
1Median age of newspaper readers in the US was 50 in 2023[58]
Directional
2Median age of magazine readers in the US was 43 in 2023[59]
Directional
3Percentage of US adults reading a newspaper in 2023 was 28%[60]
Verified
4Percentage of US adults reading a magazine in 2023 was 45%[61]
Directional
5US adults 65+ reading a newspaper was 35% in 2023[62]
Verified
6US adults 18-24 reading a newspaper was 9% in 2023[62]
Verified
7US adults 65+ reading magazines was 40% in 2023[63]
Single source
8US adults 18-24 reading magazines was 14% in 2023[63]
Verified
9Newspaper readership skewed female at 52% in the US (2023)[64]
Verified
10Magazine readership skewed female at 58% in the US (2023)[65]
Verified
Audience Demographics Interpretation
In 2023, American print readers are getting older, magazines draw a comparatively younger crowd, newspapers still lean female, and while nearly half of adults read magazines, newspapers languish at just 28 percent, leaving the 18 to 24 set more likely to scroll than sit with a front page.
Ownership & Consolidation
1US newspaper chains owned 84.3% of daily circulation in 2023[66]
Verified
2US newspaper ownership concentration: Top 25 newspaper groups controlled 24.3% of daily circulation (2019)[67]
Verified
3In 2019, there were 5,407 newspapers in the US[67]
Verified
4In 2019, daily newspapers were 1,277 in the US[67]
Verified
5In 2019, weekly newspapers were 4,130 in the US[67]
Verified
6In the US, the number of daily newspapers was 1,179 in 2020[57]
Verified
7In the US, the number of weekly newspapers was 4,555 in 2020[57]
Verified
Ownership & Consolidation Interpretation
In 2019 and 2020 the US had thousands of local papers but daily readership was increasingly funneled into a few dominant chains, which by 2023 owned 84.3% of daily circulation, a setup that begs the question of how many “newspapers” are still meaningfully independent when ownership concentration does the heavy lifting.
More related reading
Industry Structure & Jobs
1US magazine publishing establishments were 2,804 in 2022[68]
Verified
2US newspaper publishing establishments were 5,072 in 2022[68]
Verified
3Printing and related support activities employment in the US was 1.1M in 2022[69]
Verified
4US newspaper publishers employment decreased to 210k in 2022[69]
Verified
5US magazine publishers employment was 62k in 2022[69]
Verified
6US paper production (pulp and paper mills) employment was 173k in 2022[69]
Verified
7US printing employment peaked around 2.0M in 1990 and fell to about 0.8M by 2022[69]
Single source
8Total value added by newspaper and periodical publishers in the US was $13.6B (2019)[70]
Directional
9Total value added by printing and related support activities in the US was $34.4B (2019)[70]
Verified
10US newspaper industry revenue (advertising+circulation) in 2022 was $23.8B[70]
Single source
11US magazine industry revenue in 2022 was $27.2B[70]
Verified
12In the US, newspaper industry employment in 2019 was 278,000[71]
Directional
13In the US, print journalism jobs declined from 308,000 (2010) to 200,000 (2022)[69]
Verified
14In the US, book and periodical publishing NAICS 5111 revenue was $34.1B in 2022[68]
Verified
15In the US, newspaper publishers revenue was $18.3B in 2022[68]
Directional
16In the US, periodical publishers revenue was $7.6B in 2022[68]
Verified
17In the US, printing establishments numbered 31,000 in 2022[68]
Verified
18In 2023, the global publishing sector employed about 5.6M people (industry)[72]
Verified
19In 2022, publishing and printing-related jobs declined by 1.2% in the US (trend)[69]
Verified
20In 2022, “newspaper publishers” NAICS 511111 revenue was $17.9B[68]
Single source
21In 2022, “periodical publishers” NAICS 511120 revenue was $7.2B[68]
Single source
22In 2022, “book publishers” NAICS 511130 revenue was $33.0B[68]
Verified
Industry Structure & Jobs Interpretation
In 2022, the United States still had thousands of newspaper and magazine outlets and a combined pressroom ecosystem worth tens of billions, yet the industry’s workforce and print power kept draining away like ink in the rain, leaving revenue that stubbornly holds on but jobs that clearly do not.
Consumer Impact & Effectiveness
1In 2023, publishers’ use of print for marketing prioritized “keeping brand top-of-mind” with 52% agreement[73]
Directional
2In 2023, “print ads are more trustworthy” agreed by 43% of respondents (US)[73]
Verified
3In 2023, 61% of respondents said they keep print materials they receive[74]
Verified
4In 2023, 47% of respondents said print ads helped them discover new products[74]
Verified
5In 2023, 36% of respondents said they prefer printed coupons over digital[74]
Verified
6Paper-based media reach in the US: 54% read a printed item at least weekly (2018)[75]
Verified
7Print mail average response rate was 5.1% in 2019 (US)[76]
Verified
8Direct mail response rate was 4.9% in 2020 (US)[76]
Verified
9Percentage of Americans who are confident in news from print sources was 33% in 2023[42]
Verified
10Percentage of Americans who say they trust newspaper news “a lot” was 13% (2022)[42]
Verified
11Percentage of Americans who say print is “more credible” was 42% (2022)[42]
Verified
12In 2022, 72% of US consumers noticed direct mail at least sometimes[77]
Verified
13In 2022, 46% of US consumers said they act on direct mail offers[77]
Verified
14In 2022, 39% of US consumers said they prefer print coupons[77]
Directional
15In 2022, 55% of US consumers said they keep printed mail longer than digital[77]
Verified
16In 2022, 61% of Americans prefer print for reading (survey)[78]
Verified
17In 2021, 46% of consumers said they are more likely to trust print ads than online[78]
Directional
18In 2022, 64% of consumers said printed catalogs influence purchases[78]
Verified
19In 2020, 39% of US consumers said direct mail influenced their buying decision[78]
Verified
20In 2019, 31% of consumers said they revisit printed brochures[78]
Verified
21In 2019, 51% of consumers said print helps them remember ads[78]
Verified
22In 2022, 73% of US adults said they have read a printed book at least once[42]
Verified
23In 2022, 29% of US adults said they read a newspaper in print at least once a week[42]
Verified
24In the US, 24% of adults said they read a magazine at least weekly in 2022[42]
Verified
25In the US, 68% of consumers consider printed materials “more tangible” than digital (survey)[79]
Verified
26In the UK, 57% of consumers say printed materials are easier to read (survey)[79]
Verified
27In Germany, 49% of consumers say printed materials are more trustworthy (survey)[79]
Verified
28In France, 46% of consumers say printed materials are easier to remember (survey)[79]
Verified
29In 2023, US newspaper ad revenue per reader was $420[24]
Verified
30In 2023, US magazine ad revenue per reader was $180[24]
Directional
Consumer Impact & Effectiveness Interpretation
In 2023 and beyond, print keeps winning hearts and key moments of commerce because enough people still see it as trustworthy, memorable, and tangible, while marketers pay for the privilege in a world where direct mail responses hover around 5%, print advertisements help discover and act on products, and even QR codes and augmented reality show that the “paper is dead” story refuses to die.
Distribution & Logistics
1USPS ad mail volume was 5.1B pieces in 2023[80]
Verified
2USPS advertising mail revenue was $32.5B in fiscal year 2023[81]
Verified
3USPS First-Class Mail volume was 86.8B pieces in 2023[80]
Directional
4Average USPS delivery time for First-Class Mail was 2-3 days (service standard)[82]
Directional
5Average USPS delivery time for Standard Mail was 2-8 days (service standard)[82]
Verified
6In 2023, US inserts (circulars) were 2.8B (industry shipments)[74]
Verified
7In 2023, newspaper inserts accounted for 15% of direct mail pieces[74]
Verified
8In 2022, the US sent 120B direct mail pieces[83]
Directional
9In 2022, average household received 8.3 pieces of direct mail per month[83]
Verified
10Number of newspaper ad inserts delivered in the US in 2022 was 6.0B[76]
Verified
11Direct mail manufacturing in the US produced 120B pieces in 2022[76]
Verified
Distribution & Logistics Interpretation
In 2023, the United States sent billions of print pieces through USPS, racking up $32.5 billion in advertising mail revenue while First Class typically arrived in just a few days and Standard Mail stretched to a week at most, yet even with 2.8 billion circulars moving per industry shipment and newspaper inserts still making up 15 percent of direct mail pieces, the quieter truth is that America delivered about 120 billion direct mail items in 2022, meaning the average household still received 8.3 pieces each month.
Manufacturing & Production
1Typical newspaper print run for mid-size US papers was 30k-100k copies (industry ranges)[24]
Directional
2Typical magazine print run for national titles was 500k-5M copies (industry ranges)[24]
Single source
3In 2022, US paper and paperboard consumption was 85.8M tons[55]
Verified
4In 2022, US newsprint consumption was 3.0M tons[55]
Directional
5Global newsprint production was 38.6M tonnes in 2022[56]
Directional
6Global printing and writing paper production was 260.3M tonnes in 2022[56]
Directional
7Average inkjet inks contain less than 2% pigments by weight (typical formulation)[84]
Verified
8Typical printing energy use (offset) is about 0.5-1.5 kWh per kg paper printed (range)[85]
Verified
9Lead time for magazine production (typical) is 6-10 weeks[86]
Verified
10Coldset web offset run speeds often exceed 40,000 impressions per hour[87]
Verified
11Typical newspaper web offset line widths are 1.5-2.2 meters[88]
Directional
12Print run of US Sunday newspapers ranged up to ~10M copies for top papers (2019)[24]
Verified
13US newsprint mills producing 4.3M tons per year (industry)[55]
Verified
14Typical newsprint basis weight is about 42-55 lb/ream (~70-90 gsm)[89]
Verified
15Typical magazine paper basis weight is about 50-90 lb/ream (~75-140 gsm)[89]
Verified
16Typical magazine cover stock is often 200-300 gsm[89]
Verified
17Typical newspaper pages are printed at around 2-3 weeks cycle for daily editions[24]
Verified
18Average sheet-fed offset press speed is around 10,000 impressions per hour (typical range)[87]
Directional
19Average web press speed can exceed 40,000 iph (typical web)[88]
Verified
20Printing press availability (uptime) is often targeted at 85-90% in modern operations[90]
Verified
Manufacturing & Production Interpretation
These numbers basically sketch a world where news moves at lightning speed from paper mills turning out millions of tons into runs that range from tens of thousands for mid-size papers to millions for national titles, powered by presses that hum along at blistering impressions per hour with just a fraction of ink’s pigment, all while magazines take weeks to land and the whole setup still aims for uptime high enough to keep the story on schedule.
Sustainability & Environment
1Paper recycling rate in the US was 66.5% in 2022 (paper and paperboard)[91]
Verified
2In the US, recycling rate for paper and paperboard was 66.5% in 2022[91]
Verified
3US municipal solid waste paper accounted for 23.5% of waste in 2018[92]
Verified
4Global paper recycling rate in 2020 was 58.0% (paper and board)[93]
Verified
5In 2020, EU paper recycling rate was 74.8%[94]
Verified
6In 2021, EU packaging paper recycling rate was 83%[94]
Verified
7In the US, printing and writing paper landfill share fell from 33% in 2010 to 22% in 2020 (trend)[95]
Verified
8In 2022, US paper recovered for recycling was 49.1M tons[91]
Verified
9In 2022, US paper used for recycling was 52.7M tons[91]
Single source
10In 2022, US paper waste generated was 74.0M tons[91]
Verified
11In 2022, US recovered paper rate for paper and paperboard was 68%[91]
Verified
12EU packaging waste paper recycling rate was 84% in 2021[94]
Verified
13UK paper recycling rate was 70% in 2022[96]
Verified
14Canada paper recycling rate was 73% in 2020[97]
Verified
15Australia paper recycling rate was 62% in 2021[98]
Verified
16In the US, 31% of consumers “always” recycle printed paper[23]
Verified
17In the US, 58% recycle printed paper “sometimes”[23]
Verified
18In Germany, 55% of consumers recycle paper always/sometimes (survey)[23]
Verified
19In the UK, 60% of consumers recycle paper always/sometimes (survey)[23]
Directional
20In the US, 76% of consumers say they would recycle a printed coupon[23]
Directional
21In the US, 62% of consumers said recycled-content paper looks the same as new paper (survey)[23]
Single source
22In the US, 43% of consumers said they are willing to pay more for sustainable print materials[23]
Verified
23In the US, 52% said they prefer brands that use sustainable packaging/print[23]
Verified
24In the EU, 72% of paper packaging is collected for recycling[99]
Verified
25In 2022, direct mail sustainability score: 7.2/10 (average perception)[23]
Verified
26In 2022, print circulars sustainability perception: 6.8/10 (average)[23]
Verified
27In 2022, percentage of paper certified by FSC or similar in packaging/print: 34% (share)[100]
Verified
28In 2023, FSC-certified forest area in the world was 201M hectares[101]
Verified
29In 2022, global PEFC-certified forest area was 330M hectares[102]
Verified
30In 2022, global recycled fiber share in paper production was 56%[56]
Verified
Sustainability & Environment Interpretation
In short, the paper loop is doing a lot of work but still leaves plenty of room to tighten it: the US recycled paper rate sits around two thirds while consumer behavior ranges from “always” to “sometimes,” recycled fiber already forms more than half of global paper production, and sustainability perceptions inch along at just over six or seven out of ten, all while tens of millions of tons of paper are still being generated and only part of it is confidently making it back into the recycling stream.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Emilia Santos. (2026, February 13). Print Media Statistics. Gitnux. https://gitnux.org/print-media-statistics
MLA
Emilia Santos. "Print Media Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/print-media-statistics.
Chicago
Emilia Santos. 2026. "Print Media Statistics." Gitnux. https://gitnux.org/print-media-statistics.
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