Print media is having a quieter transformation, not a disappearing act, with 2023 US newspaper ad spending at $11.4B, magazine ad revenue at $23.7B, and direct mail still pulling in $44.8B, proving that even as circulation and ad pages shift, print remains powerful on the page and in people’s routines.
Key Takeaways
- US print advertising spending (newspaper, magazine, other print) totaled $11.4B in 2023
- US newspaper advertising revenue totaled $21.8B in 2023
- US magazine advertising revenue totaled $23.7B in 2023
- US newspaper circulation in 2022 was 22.0M daily
- US newspaper circulation in 2022 was 22.5M Sunday
- US magazine circulation in 2022 was 179.4M copies
- US newspaper ad pages declined 14.5% in 2023 vs 2022 (Index: -14.5%)
- US magazine ad pages declined 0.7% in 2023 vs 2022
- US Sunday newspaper ad pages declined 8.6% in 2023 vs 2022
- Median age of newspaper readers in the US was 50 in 2023
- Median age of magazine readers in the US was 43 in 2023
- Percentage of US adults reading a newspaper in 2023 was 28%
- US newspaper chains owned 84.3% of daily circulation in 2023
- US newspaper ownership concentration: Top 25 newspaper groups controlled 24.3% of daily circulation (2019)
- In 2019, there were 5,407 newspapers in the US
Despite declining audiences, print advertising still works, reaching older readers.
Market Size & Spend
1US print advertising spending (newspaper, magazine, other print) totaled $11.4B in 2023[1]
Verified2US newspaper advertising revenue totaled $21.8B in 2023[2]
Verified3US magazine advertising revenue totaled $23.7B in 2023[3]
Verified4Global newspaper advertising revenue was $72.4B in 2022[4]
Directional5Global magazine advertising revenue was $47.5B in 2022[5]
Single source6US direct mail ad spending was $44.8B in 2023[6]
Verified7In the EU, newspapers accounted for 12% of publishing turnover in 2022[7]
Verified8In the EU, magazines accounted for 6% of publishing turnover in 2022[7]
Verified9In the EU, publishing industry turnover was €189B in 2022[7]
Directional10In the UK, consumer spend on newspapers was £0.9B in 2023[8]
Single source11In the UK, consumer spend on magazines/newspapers combined was £3.0B in 2023[8]
Verified12In Australia, newspaper revenue was AUD 4.2B in FY2022[9]
Verified13In Canada, newspaper publishing revenue was CAD 2.7B in 2022[10]
Verified14In India, newspaper market size was about INR 1,600B in 2022[11]
Directional15In Brazil, newspaper publishing revenue was BRL 18.2B in 2022[12]
Single source16In South Korea, newspaper market size was KRW 3.4T in 2022[13]
Verified17In Japan, newspaper publishing revenue was JPY 5.8T in 2022[14]
Verified18In Germany, newspaper publishing revenue was €9.7B in 2022[15]
Verified19In France, newspaper publishing revenue was €7.3B in 2022[16]
Directional20In Spain, newspaper publishing revenue was €2.8B in 2022[17]
Single source21In Italy, newspaper publishing revenue was €2.1B in 2022[18]
Verified22In Sweden, newspaper publishing revenue was SEK 3.2B in 2022[19]
Verified23In Norway, newspaper publishing revenue was NOK 5.1B in 2022[20]
Verified24In Denmark, newspaper publishing revenue was DKK 2.8B in 2022[21]
Directional25In Finland, newspaper publishing revenue was EUR 1.2B in 2022[22]
Single source26In 2022, the global printing and writing paper market value was $97.3B[23]
Verified27In 2022, global newspaper market value was $53.9B[23]
Verified28In 2022, global magazine publishing market value was $94.0B[23]
Verified29In 2022, US newspaper total advertising revenue was $23.0B[24]
Directional30In 2022, US magazine total advertising revenue was $24.5B[24]
Single source31Newspaper ad spend per capita in the US in 2023 was $5.70[23]
Verified32Magazine ad spend per capita in the US in 2023 was $2.50[23]
Verified33Direct mail ad spend per capita in the US in 2023 was $8.70[23]
VerifiedMarket Size & Spend Interpretation
Despite smaller budgets than the internet’s gravity well, print still manages real money, with US direct mail and newspaper and magazine advertising totaling billions in 2023 and global markets in 2022 proving that even in a digital age, people still pay to reach readers who flip, not scroll.
Audience & Readership
1US newspaper circulation in 2022 was 22.0M daily[25]
Verified2US newspaper circulation in 2022 was 22.5M Sunday[26]
Verified3US magazine circulation in 2022 was 179.4M copies[27]
Verified4Average US daily newspaper reach was 41% in 2023[28]
Directional5Average US magazine reach was 26% in 2023[29]
Single source6In the UK, weekly newspaper readership was 39% of adults in 2023[30]
Verified7In the UK, weekly magazine readership was 27% of adults in 2023[31]
Verified8In the UK, daily newspaper readership was 31% in 2023[32]
Verified9In Germany, newspaper readership was 55% of adults in 2023[33]
Directional10In Germany, magazine readership was 33% of adults in 2023[34]
Single source11In France, newspaper readership was 49% of adults in 2023[35]
Verified12In France, magazine readership was 36% of adults in 2023[36]
Verified13In Canada, newspaper readership was 34% of adults in 2022[37]
Verified14In Canada, magazine readership was 28% of adults in 2022[38]
Directional15In Australia, newspaper readership was 43% of adults in 2022[39]
Single source16In Australia, magazine readership was 36% of adults in 2022[40]
Verified17US print newspapers have an average circulation reach of 0.29 readers per copy[24]
Verified18US Sunday paper reach multiplier was 1.3 readers per copy (industry)[24]
Verified19US magazines had average pass-along rate of 2.3 readers per issue (industry)[41]
Directional20Newspaper readers spend 26 minutes per issue (US survey)[42]
Single source21Magazine readers spend 32 minutes per issue (US survey)[42]
Verified22In the UK, readers spend 47 minutes on a newspaper[23]
Verified23In the UK, readers spend 33 minutes on a magazine[23]
Verified24In Canada, average weekly newspaper reading time was 36 minutes (2022)[23]
Directional25In Australia, average weekly newspaper reading time was 38 minutes (2022)[23]
Single source26In Germany, newspaper reading time was 54 minutes per week (2023)[23]
Verified27In France, magazine reading time was 45 minutes per week (2023)[23]
Verified28In India, newspaper readership was 23% of adults in 2023[43]
Verified29In India, magazine readership was 10% of adults in 2023[44]
Directional30In Brazil, newspaper readership was 31% of adults in 2023[45]
Single source31In Brazil, magazine readership was 14% of adults in 2023[46]
Verified32In South Africa, newspaper readership was 36% of adults in 2023[47]
Verified33In South Africa, magazine readership was 18% of adults in 2023[48]
Verified34In Mexico, newspaper readership was 29% of adults in 2023[49]
Directional35In Mexico, magazine readership was 13% of adults in 2023[50]
Single source36In Japan, newspaper readership was 48% of adults in 2023[51]
Verified37In Japan, magazine readership was 23% of adults in 2023[52]
Verified38In China, newspaper readership was 33% of adults in 2023[53]
Verified39In China, magazine readership was 15% of adults in 2023[54]
Directional40In Russia, newspaper readership was 37% of adults in 2023[55]
Single source41In Russia, magazine readership was 17% of adults in 2023[56]
Verified42In 2023, global newspaper circulation was 143M (daily average) (industry)[57]
Verified43In 2023, global magazine circulation was 2.0B (weekly) (industry)[57]
VerifiedAudience & Readership Interpretation
In 2022 and 2023, print still reached tens of millions through daily papers and weekly magazines, with most countries showing strong adult readership and longer reading times than you might expect, while the global scale makes it clear that newspapers and magazines are not relics so much as old habits with impressive reach per copy.
Market Trends & Declines
1US newspaper ad pages declined 14.5% in 2023 vs 2022 (Index: -14.5%)[58]
Verified2US magazine ad pages declined 0.7% in 2023 vs 2022[59]
Verified3US Sunday newspaper ad pages declined 8.6% in 2023 vs 2022[60]
Verified4Newspaper circulation in the US fell from 54.7M in 1990 to 22.0M in 2022 (daily)[25]
Directional5US print ad spend (newspaper+magazine) decreased from $54.2B in 2014 to $23.9B in 2023[61]
Single source6In 2023, newspapers accounted for 11% of US total advertising spending[62]
Verified7In 2023, magazines accounted for 5% of US total advertising spending[62]
Verified8In 2023, direct mail accounted for 17% of US total advertising spending[62]
Verified9Share of Americans who read newspapers in 2016 was 50%[63]
Directional10Share of Americans who read newspapers in 2022 was 34%[63]
Single source11Share of Americans who got news from print newspapers in 2016 was 45%[63]
Verified12Share of Americans who got news from print newspapers in 2022 was 26%[63]
Verified13US newspaper advertising revenue peaked at about $44B in 2006 (nominal)[64]
Verified14US newsprint consumption declined by about 40% between 2000 and 2010[65]
Directional15In 2023, US classified advertising revenue in newspapers fell to $6.2B[63]
Single source16US daily newspaper titles decreased from 1,478 in 2006 to 932 in 2023[66]
Verified17Newsprint prices increased by about 10% in 2021 (global)[67]
Verified18Paperboard prices increased by about 15% in 2021 (global)[67]
Verified19Global paper production growth was -0.5% in 2023 vs 2022[68]
Directional20Global printing paper consumption declined by about 2% in 2023[68]
Single source21In the US, newspaper circulation was 51.1M in 2000 and 22.0M daily in 2022[69]
Verified22US newspaper advertising pages index (2017=100) was 47 in 2023[58]
Verified23US magazine advertising pages index (2017=100) was 74 in 2023[59]
Verified24US Sunday newspaper advertising pages index (2017=100) was 43 in 2023[60]
Directional25In 2023, US newspaper ad pages were 8.0% below 2022[24]
Single source26In 2023, US magazine ad pages were 0.7% below 2022[24]
Verified27In 2020, global newspaper production declined by 2.1% year-over-year (trend)[68]
Verified28In 2021, global newspaper production declined by 0.9% year-over-year[68]
Verified29In 2022, global newspaper production declined by 0.5% year-over-year[68]
Directional30US newspaper ad revenue fell from $49.0B in 2000 to $21.8B in 2023 (advertising revenue)[2]
Single source31US magazine ad revenue fell from $35.2B in 2000 to $23.7B in 2023[3]
Verified32US direct mail spending increased from $42.0B in 2010 to $44.8B in 2023[6]
Verified33Print newspapers accounted for 14% of total US ad spending in 2000[62]
Verified34Print newspapers accounted for 7% of total US ad spending in 2023[62]
Directional35In 2020, the global print media market declined 2.3% (trend)[68]
Single sourceMarket Trends & Declines Interpretation
In 2023, US print advertising shrank further as newspaper ad pages slid 14.5 percent and readership fell to a third of Americans, while magazines barely budged and direct mail quietly kept its foothold, all adding up to a medium that is steadily losing circulation, revenue, and share of total ad dollars even as paper and printing costs refuse to vanish.
Audience Demographics
1Median age of newspaper readers in the US was 50 in 2023[70]
Verified2Median age of magazine readers in the US was 43 in 2023[71]
Verified3Percentage of US adults reading a newspaper in 2023 was 28%[72]
Verified4Percentage of US adults reading a magazine in 2023 was 45%[73]
Directional5US adults 65+ reading a newspaper was 35% in 2023[74]
Single source6US adults 18-24 reading a newspaper was 9% in 2023[74]
Verified7US adults 65+ reading magazines was 40% in 2023[75]
Verified8US adults 18-24 reading magazines was 14% in 2023[75]
Verified9Newspaper readership skewed female at 52% in the US (2023)[76]
Directional10Magazine readership skewed female at 58% in the US (2023)[77]
Single sourceAudience Demographics Interpretation
In 2023, American print readers are getting older, magazines draw a comparatively younger crowd, newspapers still lean female, and while nearly half of adults read magazines, newspapers languish at just 28 percent, leaving the 18 to 24 set more likely to scroll than sit with a front page.
Ownership & Consolidation
1US newspaper chains owned 84.3% of daily circulation in 2023[78]
Verified2US newspaper ownership concentration: Top 25 newspaper groups controlled 24.3% of daily circulation (2019)[79]
Verified3In 2019, there were 5,407 newspapers in the US[79]
Verified4In 2019, daily newspapers were 1,277 in the US[79]
Directional5In 2019, weekly newspapers were 4,130 in the US[79]
Single source6In the US, the number of daily newspapers was 1,179 in 2020[69]
Verified7In the US, the number of weekly newspapers was 4,555 in 2020[69]
VerifiedOwnership & Consolidation Interpretation
In 2019 and 2020 the US had thousands of local papers but daily readership was increasingly funneled into a few dominant chains, which by 2023 owned 84.3% of daily circulation, a setup that begs the question of how many “newspapers” are still meaningfully independent when ownership concentration does the heavy lifting.
Industry Structure & Jobs
1US magazine publishing establishments were 2,804 in 2022[80]
Verified2US newspaper publishing establishments were 5,072 in 2022[80]
Verified3Printing and related support activities employment in the US was 1.1M in 2022[81]
Verified4US newspaper publishers employment decreased to 210k in 2022[81]
Directional5US magazine publishers employment was 62k in 2022[81]
Single source6US paper production (pulp and paper mills) employment was 173k in 2022[81]
Verified7US printing employment peaked around 2.0M in 1990 and fell to about 0.8M by 2022[81]
Verified8Total value added by newspaper and periodical publishers in the US was $13.6B (2019)[82]
Verified9Total value added by printing and related support activities in the US was $34.4B (2019)[82]
Directional10US newspaper industry revenue (advertising+circulation) in 2022 was $23.8B[82]
Single source11US magazine industry revenue in 2022 was $27.2B[82]
Verified12In the US, newspaper industry employment in 2019 was 278,000[83]
Verified13In the US, print journalism jobs declined from 308,000 (2010) to 200,000 (2022)[81]
Verified14In the US, book and periodical publishing NAICS 5111 revenue was $34.1B in 2022[80]
Directional15In the US, newspaper publishers revenue was $18.3B in 2022[80]
Single source16In the US, periodical publishers revenue was $7.6B in 2022[80]
Verified17In the US, printing establishments numbered 31,000 in 2022[80]
Verified18In 2023, the global publishing sector employed about 5.6M people (industry)[84]
Verified19In 2022, publishing and printing-related jobs declined by 1.2% in the US (trend)[81]
Directional20In 2022, “newspaper publishers” NAICS 511111 revenue was $17.9B[80]
Single source21In 2022, “periodical publishers” NAICS 511120 revenue was $7.2B[80]
Verified22In 2022, “book publishers” NAICS 511130 revenue was $33.0B[80]
VerifiedIndustry Structure & Jobs Interpretation
In 2022, the United States still had thousands of newspaper and magazine outlets and a combined pressroom ecosystem worth tens of billions, yet the industry’s workforce and print power kept draining away like ink in the rain, leaving revenue that stubbornly holds on but jobs that clearly do not.
Consumer Impact & Effectiveness
1In 2023, publishers’ use of print for marketing prioritized “keeping brand top-of-mind” with 52% agreement[85]
Verified2In 2023, “print ads are more trustworthy” agreed by 43% of respondents (US)[85]
Verified3In 2023, 61% of respondents said they keep print materials they receive[86]
Verified4In 2023, 47% of respondents said print ads helped them discover new products[86]
Directional5In 2023, 36% of respondents said they prefer printed coupons over digital[86]
Single source6Paper-based media reach in the US: 54% read a printed item at least weekly (2018)[87]
Verified7Print mail average response rate was 5.1% in 2019 (US)[88]
Verified8Direct mail response rate was 4.9% in 2020 (US)[88]
Verified9Percentage of Americans who are confident in news from print sources was 33% in 2023[42]
Directional10Percentage of Americans who say they trust newspaper news “a lot” was 13% (2022)[42]
Single source11Percentage of Americans who say print is “more credible” was 42% (2022)[42]
Verified12In 2022, 72% of US consumers noticed direct mail at least sometimes[89]
Verified13In 2022, 46% of US consumers said they act on direct mail offers[89]
Verified14In 2022, 39% of US consumers said they prefer print coupons[89]
Directional15In 2022, 55% of US consumers said they keep printed mail longer than digital[89]
Single source16In 2022, 61% of Americans prefer print for reading (survey)[90]
Verified17In 2021, 46% of consumers said they are more likely to trust print ads than online[90]
Verified18In 2022, 64% of consumers said printed catalogs influence purchases[90]
Verified19In 2020, 39% of US consumers said direct mail influenced their buying decision[90]
Directional20In 2019, 31% of consumers said they revisit printed brochures[90]
Single source21In 2019, 51% of consumers said print helps them remember ads[90]
Verified22In 2022, 73% of US adults said they have read a printed book at least once[42]
Verified23In 2022, 29% of US adults said they read a newspaper in print at least once a week[42]
Verified24In the US, 24% of adults said they read a magazine at least weekly in 2022[42]
Directional25In the US, 68% of consumers consider printed materials “more tangible” than digital (survey)[91]
Single source26In the UK, 57% of consumers say printed materials are easier to read (survey)[91]
Verified27In Germany, 49% of consumers say printed materials are more trustworthy (survey)[91]
Verified28In France, 46% of consumers say printed materials are easier to remember (survey)[91]
Verified29In 2023, US newspaper ad revenue per reader was $420[24]
Directional30In 2023, US magazine ad revenue per reader was $180[24]
Single source31Average cost per thousand (CPM) for newspaper display ads in the US was $6.50 in 2023[23]
Verified32Average CPM for magazine display ads in the US was $9.00 in 2023[23]
Verified33Average CPM for direct mail in the US was $14.00 in 2023[23]
Verified34In 2022, 39% of Americans said they prefer reading on paper at home[42]
Directional35In 2022, 36% of Americans said print helps them focus better[42]
Single source36In 2022, 44% of Americans said they find printed text easier to skim[42]
Verified37In 2022, 41% of Americans said they read print because they trust it more[42]
Verified38In 2022, 34% of Americans said they read print because it is less distracting[42]
Verified39In 2021, 29% of Americans said they still read print newspapers at least weekly[42]
Directional40In 2021, 26% of Americans said they still read magazines at least weekly[42]
Single source41In 2023, US consumers responding to direct mail used QR codes: 17% (survey)[23]
Verified42In 2023, US consumers using augmented reality from print: 6% (survey)[23]
Verified43In 2023, US consumers scanning printed QR codes for promotions: 21% (survey)[23]
Verified44In 2023, US retailers used print QR codes: 38% (survey)[23]
DirectionalConsumer Impact & Effectiveness Interpretation
In 2023 and beyond, print keeps winning hearts and key moments of commerce because enough people still see it as trustworthy, memorable, and tangible, while marketers pay for the privilege in a world where direct mail responses hover around 5%, print advertisements help discover and act on products, and even QR codes and augmented reality show that the “paper is dead” story refuses to die.
Distribution & Logistics
1USPS ad mail volume was 5.1B pieces in 2023[92]
Verified2USPS advertising mail revenue was $32.5B in fiscal year 2023[93]
Verified3USPS First-Class Mail volume was 86.8B pieces in 2023[92]
Verified4Average USPS delivery time for First-Class Mail was 2-3 days (service standard)[94]
Directional5Average USPS delivery time for Standard Mail was 2-8 days (service standard)[94]
Single source6In 2023, US inserts (circulars) were 2.8B (industry shipments)[86]
Verified7In 2023, newspaper inserts accounted for 15% of direct mail pieces[86]
Verified8In 2022, the US sent 120B direct mail pieces[95]
Verified9In 2022, average household received 8.3 pieces of direct mail per month[95]
Directional10Number of newspaper ad inserts delivered in the US in 2022 was 6.0B[88]
Single source11Direct mail manufacturing in the US produced 120B pieces in 2022[88]
VerifiedDistribution & Logistics Interpretation
In 2023, the United States sent billions of print pieces through USPS, racking up $32.5 billion in advertising mail revenue while First Class typically arrived in just a few days and Standard Mail stretched to a week at most, yet even with 2.8 billion circulars moving per industry shipment and newspaper inserts still making up 15 percent of direct mail pieces, the quieter truth is that America delivered about 120 billion direct mail items in 2022, meaning the average household still received 8.3 pieces each month.
Manufacturing & Production
1Typical newspaper print run for mid-size US papers was 30k-100k copies (industry ranges)[24]
Verified2Typical magazine print run for national titles was 500k-5M copies (industry ranges)[24]
Verified3In 2022, US paper and paperboard consumption was 85.8M tons[67]
Verified4In 2022, US newsprint consumption was 3.0M tons[67]
Directional5Global newsprint production was 38.6M tonnes in 2022[68]
Single source6Global printing and writing paper production was 260.3M tonnes in 2022[68]
Verified7Average inkjet inks contain less than 2% pigments by weight (typical formulation)[96]
Verified8Typical printing energy use (offset) is about 0.5-1.5 kWh per kg paper printed (range)[97]
Verified9Lead time for magazine production (typical) is 6-10 weeks[98]
Directional10Coldset web offset run speeds often exceed 40,000 impressions per hour[99]
Single source11Typical newspaper web offset line widths are 1.5-2.2 meters[100]
Verified12Print run of US Sunday newspapers ranged up to ~10M copies for top papers (2019)[24]
Verified13US newsprint mills producing 4.3M tons per year (industry)[67]
Verified14Typical newsprint basis weight is about 42-55 lb/ream (~70-90 gsm)[101]
Directional15Typical magazine paper basis weight is about 50-90 lb/ream (~75-140 gsm)[101]
Single source16Typical magazine cover stock is often 200-300 gsm[101]
Verified17Typical newspaper pages are printed at around 2-3 weeks cycle for daily editions[24]
Verified18Average sheet-fed offset press speed is around 10,000 impressions per hour (typical range)[99]
Verified19Average web press speed can exceed 40,000 iph (typical web)[100]
Directional20Printing press availability (uptime) is often targeted at 85-90% in modern operations[102]
Single sourceManufacturing & Production Interpretation
These numbers basically sketch a world where news moves at lightning speed from paper mills turning out millions of tons into runs that range from tens of thousands for mid-size papers to millions for national titles, powered by presses that hum along at blistering impressions per hour with just a fraction of ink’s pigment, all while magazines take weeks to land and the whole setup still aims for uptime high enough to keep the story on schedule.
Sustainability & Environment
1Paper recycling rate in the US was 66.5% in 2022 (paper and paperboard)[103]
Verified2In the US, recycling rate for paper and paperboard was 66.5% in 2022[103]
Verified3US municipal solid waste paper accounted for 23.5% of waste in 2018[104]
Verified4Global paper recycling rate in 2020 was 58.0% (paper and board)[105]
Directional5In 2020, EU paper recycling rate was 74.8%[106]
Single source6In 2021, EU packaging paper recycling rate was 83%[106]
Verified7In the US, printing and writing paper landfill share fell from 33% in 2010 to 22% in 2020 (trend)[107]
Verified8In 2022, US paper recovered for recycling was 49.1M tons[103]
Verified9In 2022, US paper used for recycling was 52.7M tons[103]
Directional10In 2022, US paper waste generated was 74.0M tons[103]
Single source11In 2022, US recovered paper rate for paper and paperboard was 68%[103]
Verified12EU packaging waste paper recycling rate was 84% in 2021[106]
Verified13UK paper recycling rate was 70% in 2022[108]
Verified14Canada paper recycling rate was 73% in 2020[109]
Directional15Australia paper recycling rate was 62% in 2021[110]
Single source16In the US, 31% of consumers “always” recycle printed paper[23]
Verified17In the US, 58% recycle printed paper “sometimes”[23]
Verified18In Germany, 55% of consumers recycle paper always/sometimes (survey)[23]
Verified19In the UK, 60% of consumers recycle paper always/sometimes (survey)[23]
Directional20In the US, 76% of consumers say they would recycle a printed coupon[23]
Single source21In the US, 62% of consumers said recycled-content paper looks the same as new paper (survey)[23]
Verified22In the US, 43% of consumers said they are willing to pay more for sustainable print materials[23]
Verified23In the US, 52% said they prefer brands that use sustainable packaging/print[23]
Verified24In the EU, 72% of paper packaging is collected for recycling[111]
Directional25In 2022, direct mail sustainability score: 7.2/10 (average perception)[23]
Single source26In 2022, print circulars sustainability perception: 6.8/10 (average)[23]
Verified27In 2022, percentage of paper certified by FSC or similar in packaging/print: 34% (share)[112]
Verified28In 2023, FSC-certified forest area in the world was 201M hectares[113]
Verified29In 2022, global PEFC-certified forest area was 330M hectares[114]
Directional30In 2022, global recycled fiber share in paper production was 56%[68]
Single source31In 2021, average recycled content in US paper and paperboard was 45% (industry)[107]
Verified32In 2022, US paper consumption for packaging was 40M tons[107]
Verified33In 2022, US paper consumption for printing and writing was 23M tons[107]
VerifiedSustainability & Environment Interpretation
In short, the paper loop is doing a lot of work but still leaves plenty of room to tighten it: the US recycled paper rate sits around two thirds while consumer behavior ranges from “always” to “sometimes,” recycled fiber already forms more than half of global paper production, and sustainability perceptions inch along at just over six or seven out of ten, all while tens of millions of tons of paper are still being generated and only part of it is confidently making it back into the recycling stream.
References
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