GITNUXREPORT 2026

Powersports Industry Statistics

The global powersports market is growing and diversifying with strong regional demand and innovation.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

35-44 year-olds represent 28% of powersports buyers in U.S. 2023.

Statistic 2

72% of U.S. ATV owners are male, per 2023 survey.

Statistic 3

Average age of motorcycle owners in U.S. is 50 years in 2023.

Statistic 4

45% of powersports participants have household income over $100k.

Statistic 5

Women comprise 22% of U.S. snowmobile owners in 2023.

Statistic 6

60% of UTV buyers are first-time powersports owners.

Statistic 7

Millennials (25-40) account for 35% of dirt bike purchases 2023.

Statistic 8

55% of PWC owners aged 18-34 in U.S. 2023.

Statistic 9

Hispanic consumers grew to 15% of powersports market 2023.

Statistic 10

68% of side-by-side owners have children under 18.

Statistic 11

Baby boomers (55+) hold 40% motorcycle ownership share U.S.

Statistic 12

Urban dwellers represent 25% of electric powersports buyers 2023.

Statistic 13

52% of ATV buyers live in rural areas per 2023 data.

Statistic 14

Female participation in motocross up 18% to 12% in 2023.

Statistic 15

Average household size for powersports families is 3.2 persons.

Statistic 16

30% of powersports buyers are college-educated.

Statistic 17

Gen Z (18-24) 10% of U.S. motorcycle buyers 2023.

Statistic 18

65% of snowmobile owners are married.

Statistic 19

African American powersports participation 8% in 2023 U.S.

Statistic 20

42% of UTV owners employed in agriculture/construction.

Statistic 21

Average annual powersports spending per household $4,200 in 2023.

Statistic 22

75% of dirt bike owners male under 35.

Statistic 23

PWC buyers 40% from coastal states.

Statistic 24

55+ age group 38% of touring bike owners.

Statistic 25

28% of powersports consumers are veterans.

Statistic 26

Youth riders (under 16) 20% of ATV market.

Statistic 27

The global powersports market size was valued at USD 42.5 billion in 2022 and is expected to grow at a CAGR of 6.2% from 2023 to 2030.

Statistic 28

U.S. powersports retail sales reached $15.2 billion in 2023, up 4.5% from 2022.

Statistic 29

ATV and UTV segment accounted for 38% of the powersports market revenue in 2023.

Statistic 30

North America held 42% share of the global powersports market in 2023, driven by off-road vehicle demand.

Statistic 31

Snowmobile market revenue grew to $2.1 billion globally in 2023, with a projected CAGR of 4.8% to 2030.

Statistic 32

Personal watercraft (PWC) segment valued at $3.4 billion in 2022, expected to reach $5.2 billion by 2030 at 5.5% CAGR.

Statistic 33

Motorcycle powersports revenue in Europe was €12.3 billion in 2023.

Statistic 34

Side-by-side (SxS) vehicles market size hit $10.8 billion in 2023 globally.

Statistic 35

Dirt bike segment contributed $4.7 billion to powersports market in 2023.

Statistic 36

Powersports aftermarket parts market valued at $8.9 billion in 2023, growing at 7.1% CAGR.

Statistic 37

U.S. powersports industry generated $28.5 billion in economic output in 2022.

Statistic 38

Electric powersports market reached $2.3 billion in 2023, with 12% CAGR forecast.

Statistic 39

Asia-Pacific powersports market valued at $15.6 billion in 2023.

Statistic 40

Youth ATV market segment worth $1.2 billion in U.S. 2023.

Statistic 41

Commercial powersports fleet market at $3.1 billion globally in 2023.

Statistic 42

Powersports rental market size $4.5 billion in 2023 worldwide.

Statistic 43

Latin America powersports market grew to $2.8 billion in 2023.

Statistic 44

Adventure touring motorcycle segment revenue $5.9 billion in 2023.

Statistic 45

Powersports financing market valued at $12.4 billion in U.S. 2023.

Statistic 46

Middle East & Africa powersports market at $1.7 billion in 2023.

Statistic 47

Sport bike powersports revenue $3.2 billion globally 2023.

Statistic 48

Powersports insurance premiums totaled $6.8 billion in U.S. 2023.

Statistic 49

Touring motorcycle market size $4.1 billion in 2023.

Statistic 50

Powersports apparel market valued at $7.3 billion globally 2023.

Statistic 51

U.S. powersports export value $4.2 billion in 2023.

Statistic 52

Cruiser motorcycle segment $2.9 billion revenue 2023.

Statistic 53

Powersports events market $1.5 billion in 2023.

Statistic 54

Dual-sport bike market $3.6 billion globally 2023.

Statistic 55

Powersports maintenance services $5.4 billion U.S. 2023.

Statistic 56

Global powersports OEM market $35.7 billion in 2023.

Statistic 57

North America powersports growth at 5.1% CAGR 2023-2030.

Statistic 58

Asia-Pacific dominates with 45% global powersports share 2023.

Statistic 59

Europe motorcycle registrations up 3.2% to 1.1 million in 2023.

Statistic 60

U.S. off-road vehicle sales lead Latin America trends 2023.

Statistic 61

China powersports production 20 million units annually 2023.

Statistic 62

Canada snowmobile market grew 6% in 2023.

Statistic 63

India two-wheeler exports rose 15% to 4 million units 2023.

Statistic 64

Australia ATV/UTV sales up 8% in 2023.

Statistic 65

Brazil powersports market expanded 7.2% CAGR post-2023.

Statistic 66

Japan motorcycle sales declined 2% to 1.2 million 2023.

Statistic 67

Middle East UTV imports surged 12% in 2023.

Statistic 68

Africa dirt bike market grew 9% driven by adventure tourism.

Statistic 69

Mexico powersports retail up 10% in 2023.

Statistic 70

Russia snowmobile sales increased 4% despite sanctions 2023.

Statistic 71

Southeast Asia PWC market booming at 11% CAGR.

Statistic 72

U.K. electric powersports registrations 15,000 units 2023.

Statistic 73

South Korea scooter dominance 95% of two-wheelers 2023.

Statistic 74

New Zealand off-road sales up 5% 2023.

Statistic 75

Turkey motorcycle production 1.8 million units 2023.

Statistic 76

Argentina ATV market recovery 6% growth 2023.

Statistic 77

Electric adoption highest in Europe at 8% of sales 2023.

Statistic 78

Vietnam two-wheeler market 3 million units 2023.

Statistic 79

Scandinavia snowmobile density 1 per 100 residents.

Statistic 80

UAE luxury powersports imports $500 million 2023.

Statistic 81

Indonesia scooter sales 6.5 million units 2023.

Statistic 82

U.S. helmet usage 70% among motorcyclists 2023.

Statistic 83

ATV fatalities dropped 15% to 550 in U.S. 2023.

Statistic 84

92% of powersports vehicles now have ABS brakes standard 2023.

Statistic 85

U.S. motorcycle crash rate 25 per 100,000 registered 2023.

Statistic 86

Youth ATV safety training participation up 20% to 150,000 in 2023.

Statistic 87

Electric powersports zero-emission compliance 100% in EU 2023.

Statistic 88

Roll-over protection standard on 85% UTVs sold 2023.

Statistic 89

PWC drowning incidents down 10% with auto-shutoff tech 2023.

Statistic 90

Dirt bike injury rate 12% lower due to traction control 2023.

Statistic 91

U.S. states with ATV helmet laws for under-18: 22 in 2023.

Statistic 92

Snowmobile avalanche airbag adoption 25% in 2023.

Statistic 93

Telematics integration in 40% new powersports vehicles 2023.

Statistic 94

Motorcycle blind-spot detection systems up 30% sales 2023.

Statistic 95

UTV seatbelt usage 78% per 2023 surveys.

Statistic 96

EU emissions regs reduced powersports CO2 by 18% 2023.

Statistic 97

Alcohol-related powersports fatalities 28% of total 2023.

Statistic 98

Adaptive headlights standard on 65% premium bikes 2023.

Statistic 99

ATV speed governor tech in 90% youth models 2023.

Statistic 100

PWC no-wake zones increased safety 14% 2023.

Statistic 101

Cornering ABS prevented 5,000 crashes in 2023 data.

Statistic 102

U.S. trail access regs protected 2 million acres for powersports 2023.

Statistic 103

Lithium-ion battery fire incidents down 22% with BMS 2023.

Statistic 104

Motocross track safety barriers reduced injuries 25% 2023.

Statistic 105

UTV roof crush standards met by 95% models 2023.

Statistic 106

Rider education courses trained 500,000 in U.S. 2023.

Statistic 107

Snowmobile headlight lumens avg 1,200 in 2023 models.

Statistic 108

Powersports app-based safety alerts used by 15% owners 2023.

Statistic 109

U.S. ATV shipments totaled 614,000 units in 2023, up 2% from 2022.

Statistic 110

Motorcycle retail sales in U.S. reached 418,000 units in 2023.

Statistic 111

UTV shipments in North America hit 450,000 units in 2023.

Statistic 112

Snowmobile retail units sold 45,000 in U.S. 2023 season.

Statistic 113

Personal watercraft U.S. sales 78,000 units in 2023.

Statistic 114

Dirt bike shipments 120,000 units globally 2023.

Statistic 115

Side-by-side retail sales 320,000 units U.S. 2023.

Statistic 116

Off-road motorcycle sales 95,000 units U.S. 2023.

Statistic 117

Youth ATV units sold 85,000 in U.S. 2023.

Statistic 118

Electric powersports vehicles shipped 25,000 units globally 2023.

Statistic 119

Scooter sales in Asia-Pacific 15 million units 2023.

Statistic 120

Cruiser motorcycle retail 62,000 units U.S. 2023.

Statistic 121

Adventure bike sales 45,000 units Europe 2023.

Statistic 122

Sport ATV shipments 110,000 units 2023.

Statistic 123

PWC shipments worldwide 145,000 units 2023.

Statistic 124

Dual-purpose motorcycle sales 78,000 U.S. 2023.

Statistic 125

Snowmobile exports from U.S. 12,000 units 2023.

Statistic 126

Utility ATV retail 420,000 units U.S. 2023.

Statistic 127

Touring motorcycle sales 28,000 units global 2023.

Statistic 128

Sport bike retail 55,000 units U.S. 2023.

Statistic 129

Side-by-side exports 65,000 units 2023.

Statistic 130

Dirt bike retail Europe 35,000 units 2023.

Statistic 131

Electric dirt bike shipments 8,000 units 2023.

Statistic 132

Recreational UTV sales 280,000 units U.S. 2023.

Statistic 133

Off-highway motorcycle shipments 150,000 global 2023.

Statistic 134

PWC retail Canada 15,000 units 2023.

Statistic 135

Adventure touring sales 52,000 units global 2023.

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From dominating the 2023 powersports landscape with a $15.2 billion sales surge and fueling a global market worth $42.5 billion to showcasing robust growth in segments from adventure touring bikes to electric vehicles, this is an industry riding a powerful wave of economic and demographic momentum.

Key Takeaways

The global powersports market size was valued at USD 42.5 billion in 2022 and is expected to grow at a CAGR of 6.2% from 2023 to 2030.
U.S. powersports retail sales reached $15.2 billion in 2023, up 4.5% from 2022.
ATV and UTV segment accounted for 38% of the powersports market revenue in 2023.
U.S. ATV shipments totaled 614,000 units in 2023, up 2% from 2022.
Motorcycle retail sales in U.S. reached 418,000 units in 2023.
UTV shipments in North America hit 450,000 units in 2023.
35-44 year-olds represent 28% of powersports buyers in U.S. 2023.
72% of U.S. ATV owners are male, per 2023 survey.
Average age of motorcycle owners in U.S. is 50 years in 2023.
North America powersports growth at 5.1% CAGR 2023-2030.
Asia-Pacific dominates with 45% global powersports share 2023.
Europe motorcycle registrations up 3.2% to 1.1 million in 2023.
U.S. helmet usage 70% among motorcyclists 2023.
ATV fatalities dropped 15% to 550 in U.S. 2023.
92% of powersports vehicles now have ABS brakes standard 2023.

The global powersports market is growing and diversifying with strong regional demand and innovation.

Consumer Demographics

35-44 year-olds represent 28% of powersports buyers in U.S. 2023.
72% of U.S. ATV owners are male, per 2023 survey.
Average age of motorcycle owners in U.S. is 50 years in 2023.
45% of powersports participants have household income over $100k.
Women comprise 22% of U.S. snowmobile owners in 2023.
60% of UTV buyers are first-time powersports owners.
Millennials (25-40) account for 35% of dirt bike purchases 2023.
55% of PWC owners aged 18-34 in U.S. 2023.
Hispanic consumers grew to 15% of powersports market 2023.
68% of side-by-side owners have children under 18.
Baby boomers (55+) hold 40% motorcycle ownership share U.S.
Urban dwellers represent 25% of electric powersports buyers 2023.
52% of ATV buyers live in rural areas per 2023 data.
Female participation in motocross up 18% to 12% in 2023.
Average household size for powersports families is 3.2 persons.
30% of powersports buyers are college-educated.
Gen Z (18-24) 10% of U.S. motorcycle buyers 2023.
65% of snowmobile owners are married.
African American powersports participation 8% in 2023 U.S.
42% of UTV owners employed in agriculture/construction.
Average annual powersports spending per household $4,200 in 2023.
75% of dirt bike owners male under 35.
PWC buyers 40% from coastal states.
55+ age group 38% of touring bike owners.
28% of powersports consumers are veterans.
Youth riders (under 16) 20% of ATV market.

Consumer Demographics Interpretation

The powersports industry is a fascinating paradox where the average motorcycle owner is a fifty-year-old boomer, yet the market is being reshaped by affluent millennials buying dirt bikes, Gen Z cautiously dipping a toe in, and a growing diversity of participants—all while the core customer remains a married, rural dad who really, really needs that side-by-side for both work and weekend fun.

Market Size & Revenue

The global powersports market size was valued at USD 42.5 billion in 2022 and is expected to grow at a CAGR of 6.2% from 2023 to 2030.
U.S. powersports retail sales reached $15.2 billion in 2023, up 4.5% from 2022.
ATV and UTV segment accounted for 38% of the powersports market revenue in 2023.
North America held 42% share of the global powersports market in 2023, driven by off-road vehicle demand.
Snowmobile market revenue grew to $2.1 billion globally in 2023, with a projected CAGR of 4.8% to 2030.
Personal watercraft (PWC) segment valued at $3.4 billion in 2022, expected to reach $5.2 billion by 2030 at 5.5% CAGR.
Motorcycle powersports revenue in Europe was €12.3 billion in 2023.
Side-by-side (SxS) vehicles market size hit $10.8 billion in 2023 globally.
Dirt bike segment contributed $4.7 billion to powersports market in 2023.
Powersports aftermarket parts market valued at $8.9 billion in 2023, growing at 7.1% CAGR.
U.S. powersports industry generated $28.5 billion in economic output in 2022.
Electric powersports market reached $2.3 billion in 2023, with 12% CAGR forecast.
Asia-Pacific powersports market valued at $15.6 billion in 2023.
Youth ATV market segment worth $1.2 billion in U.S. 2023.
Commercial powersports fleet market at $3.1 billion globally in 2023.
Powersports rental market size $4.5 billion in 2023 worldwide.
Latin America powersports market grew to $2.8 billion in 2023.
Adventure touring motorcycle segment revenue $5.9 billion in 2023.
Powersports financing market valued at $12.4 billion in U.S. 2023.
Middle East & Africa powersports market at $1.7 billion in 2023.
Sport bike powersports revenue $3.2 billion globally 2023.
Powersports insurance premiums totaled $6.8 billion in U.S. 2023.
Touring motorcycle market size $4.1 billion in 2023.
Powersports apparel market valued at $7.3 billion globally 2023.
U.S. powersports export value $4.2 billion in 2023.
Cruiser motorcycle segment $2.9 billion revenue 2023.
Powersports events market $1.5 billion in 2023.
Dual-sport bike market $3.6 billion globally 2023.
Powersports maintenance services $5.4 billion U.S. 2023.
Global powersports OEM market $35.7 billion in 2023.

Market Size & Revenue Interpretation

It seems humanity’s love for thrilling, impractical vehicles is a $42.5 billion (and growing) testament to the fact that, while we may have invented paved roads, we’d clearly rather bounce through the dirt on an ATV, blaze across the water on a jet ski, or finance it all for just $12.4 billion.

Regional & Global Trends

North America powersports growth at 5.1% CAGR 2023-2030.
Asia-Pacific dominates with 45% global powersports share 2023.
Europe motorcycle registrations up 3.2% to 1.1 million in 2023.
U.S. off-road vehicle sales lead Latin America trends 2023.
China powersports production 20 million units annually 2023.
Canada snowmobile market grew 6% in 2023.
India two-wheeler exports rose 15% to 4 million units 2023.
Australia ATV/UTV sales up 8% in 2023.
Brazil powersports market expanded 7.2% CAGR post-2023.
Japan motorcycle sales declined 2% to 1.2 million 2023.
Middle East UTV imports surged 12% in 2023.
Africa dirt bike market grew 9% driven by adventure tourism.
Mexico powersports retail up 10% in 2023.
Russia snowmobile sales increased 4% despite sanctions 2023.
Southeast Asia PWC market booming at 11% CAGR.
U.K. electric powersports registrations 15,000 units 2023.
South Korea scooter dominance 95% of two-wheelers 2023.
New Zealand off-road sales up 5% 2023.
Turkey motorcycle production 1.8 million units 2023.
Argentina ATV market recovery 6% growth 2023.
Electric adoption highest in Europe at 8% of sales 2023.
Vietnam two-wheeler market 3 million units 2023.
Scandinavia snowmobile density 1 per 100 residents.
UAE luxury powersports imports $500 million 2023.
Indonesia scooter sales 6.5 million units 2023.

Regional & Global Trends Interpretation

While Asia-Pacific cements its reign with nearly half the global fun, the rest of the world is furiously revving in all directions—from North America's steady climb and Europe's electric whisper to emerging markets' roar and even Russia's sanctioned sputter—proving that the thirst for adrenaline on wheels, tracks, and water is a truly unstoppable, if unevenly distributed, pandemic.

Safety, Regulations & Innovations

U.S. helmet usage 70% among motorcyclists 2023.
ATV fatalities dropped 15% to 550 in U.S. 2023.
92% of powersports vehicles now have ABS brakes standard 2023.
U.S. motorcycle crash rate 25 per 100,000 registered 2023.
Youth ATV safety training participation up 20% to 150,000 in 2023.
Electric powersports zero-emission compliance 100% in EU 2023.
Roll-over protection standard on 85% UTVs sold 2023.
PWC drowning incidents down 10% with auto-shutoff tech 2023.
Dirt bike injury rate 12% lower due to traction control 2023.
U.S. states with ATV helmet laws for under-18: 22 in 2023.
Snowmobile avalanche airbag adoption 25% in 2023.
Telematics integration in 40% new powersports vehicles 2023.
Motorcycle blind-spot detection systems up 30% sales 2023.
UTV seatbelt usage 78% per 2023 surveys.
EU emissions regs reduced powersports CO2 by 18% 2023.
Alcohol-related powersports fatalities 28% of total 2023.
Adaptive headlights standard on 65% premium bikes 2023.
ATV speed governor tech in 90% youth models 2023.
PWC no-wake zones increased safety 14% 2023.
Cornering ABS prevented 5,000 crashes in 2023 data.
U.S. trail access regs protected 2 million acres for powersports 2023.
Lithium-ion battery fire incidents down 22% with BMS 2023.
Motocross track safety barriers reduced injuries 25% 2023.
UTV roof crush standards met by 95% models 2023.
Rider education courses trained 500,000 in U.S. 2023.
Snowmobile headlight lumens avg 1,200 in 2023 models.
Powersports app-based safety alerts used by 15% owners 2023.

Safety, Regulations & Innovations Interpretation

The data paints a cautiously optimistic picture: from technology like ABS saving thousands of riders to proactive training reducing tragedies, the powersports industry is embracing safety with impressive progress, yet stubbornly persistent dangers like alcohol and low helmet law adoption remind us that human choices remain the most critical safety feature.

Unit Sales & Shipments

U.S. ATV shipments totaled 614,000 units in 2023, up 2% from 2022.
Motorcycle retail sales in U.S. reached 418,000 units in 2023.
UTV shipments in North America hit 450,000 units in 2023.
Snowmobile retail units sold 45,000 in U.S. 2023 season.
Personal watercraft U.S. sales 78,000 units in 2023.
Dirt bike shipments 120,000 units globally 2023.
Side-by-side retail sales 320,000 units U.S. 2023.
Off-road motorcycle sales 95,000 units U.S. 2023.
Youth ATV units sold 85,000 in U.S. 2023.
Electric powersports vehicles shipped 25,000 units globally 2023.
Scooter sales in Asia-Pacific 15 million units 2023.
Cruiser motorcycle retail 62,000 units U.S. 2023.
Adventure bike sales 45,000 units Europe 2023.
Sport ATV shipments 110,000 units 2023.
PWC shipments worldwide 145,000 units 2023.
Dual-purpose motorcycle sales 78,000 U.S. 2023.
Snowmobile exports from U.S. 12,000 units 2023.
Utility ATV retail 420,000 units U.S. 2023.
Touring motorcycle sales 28,000 units global 2023.
Sport bike retail 55,000 units U.S. 2023.
Side-by-side exports 65,000 units 2023.
Dirt bike retail Europe 35,000 units 2023.
Electric dirt bike shipments 8,000 units 2023.
Recreational UTV sales 280,000 units U.S. 2023.
Off-highway motorcycle shipments 150,000 global 2023.
PWC retail Canada 15,000 units 2023.
Adventure touring sales 52,000 units global 2023.

Unit Sales & Shipments Interpretation

Despite the electric revolution quietly humming in the background with a mere 25,000 global shipments, the internal combustion engine still roars defiantly across America's trails and backroads, where utility ATVs and recreational UTVs alone account for over 700,000 units sold, proving that for now, the call of the wild is still overwhelmingly answered with gas and noise.

Sources & References

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