GITNUX MARKETDATA REPORT 2024

Positive Effects Of Social Media Statistics [Fresh Research]

With sources from: aberdeenessentials.com, getambassador.com, marketingcharts.com, tubularinsights.com and many more

In this post, we will explore a comprehensive list of statistics highlighting the positive effects of social media. From the significant impact on lead generation and customer acquisition to the changing landscape of consumer behavior and brand engagement, these statistics underscore the undeniable influence of social media on various aspects of modern life and business practices.

Statistic 1

"91% of retail brands use two or more social media channels for marketing purposes."

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Statistic 2

"Social media has a 100% higher lead-to-close rate than outbound marketing tactics."

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Statistic 3

"50% of internet users aged 55-64 have engaged with others through social media."

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Statistic 4

"94% of teenagers use social media platforms for their daily news and information."

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Statistic 5

"Social media drives 31% of referral traffic to websites."

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Statistic 6

"Young adults (ages 18-29) are the most likely to say that social media exposes them to new ideas and viewpoints (86%)."

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Statistic 7

"64% of consumers made a purchase after watching a branded video on social media."

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Statistic 8

"Brand engagement rates are 17% higher on weekends."

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Statistic 9

"Customer service interactions on social media have increased 250%."

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Statistic 10

"Job recruiters using social media found a 49% improvement in candidate quality."

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Statistic 11

"Companies experienced an average increase of 37% in customer acquisition using social media platforms."

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Statistic 12

"Online adults aged 18-34 are most likely to follow a brand via social networking (95%)."

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Statistic 13

"71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others."

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Statistic 14

"Nonprofits that utilize social media experience a 40-times greater chance of their campaigns being shared."

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Statistic 15

"72% of adults in the United States use at least one social media site."

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Statistic 16

"63% of consumers expect companies to offer customer service through social media."

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Interpretation

The statistics presented clearly demonstrate the significant impact of social media on various aspects of marketing, communication, customer engagement, and brand promotion. Retail brands are leveraging multiple social media channels for marketing, resulting in higher lead-to-close rates and increased customer acquisition. Social media platforms are not only driving website traffic and brand engagement but also fostering interactions, influencing consumer behaviors, and enhancing customer service experiences. With a large percentage of internet users actively engaging with social media, it is evident that utilizing these platforms effectively can lead to tangible benefits for businesses, organizations, and individuals alike.

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