Key Highlights
- Pornhub receives over 3.5 billion visits per month worldwide
- Over 42 billion visits were recorded on Pornhub in 2022 alone
- Pornhub’s mobile app has been downloaded over 150 million times globally
- The average time spent on Pornhub per visit is approximately 10 minutes
- Pornhub's global audience is approximately 70% male and 30% female
- Around 80% of Pornhub's traffic comes from mobile devices
- Pornhub has over 6.8 billion total videos available on its platform
- The platform hosts roughly 13,000 new videos every day
- Pornhub's highest traffic sources are the United States, Canada, and the United Kingdom
- The majority of Pornhub traffic peaks during late evening hours, between 9 pm and 2 am
- The average US visitor on Pornhub is between 25-34 years old
- Approximately 20% of Pornhub users are from the Asia-Pacific region
- About 50,000 searches are performed on Pornhub each minute
With over 3.5 billion visits each month and a staggering 42 billion in 2022 alone, Pornhub stands as the world’s largest adult content platform, shaping global digital habits and influencing countless facets of online entertainment.
Audience Demographics
- The most common age range of Pornhub viewers is between 18-35 years old
Audience Demographics Interpretation
The fact that the 18-35 age range dominates Pornhub's audience underscores how this period is both a prime window for exploring sexuality and a reflection of the digital-native generation's comfort with online intimacy.
Audience Demographics and Geographic Distribution
- Pornhub's global audience is approximately 70% male and 30% female
- Pornhub's highest traffic sources are the United States, Canada, and the United Kingdom
- The average US visitor on Pornhub is between 25-34 years old
- Approximately 20% of Pornhub users are from the Asia-Pacific region
- In 2023, Pornhub's website was visited by users in over 150 countries
- In Europe, the UK is among the top five countries in Pornhub traffic volumes
- The most common language used by Pornhub visitors is English, followed by Spanish and Russian
- Over 60 countries have specific adult content restrictions that impact Pornhub’s accessibility
- The most searched-for keywords in different regions include "teen" in North America, "loli" in Japan, and "MILF" in Europe
- The gender ratio of content creators on Pornhub is roughly 65% male and 35% female
- The top three countries sending traffic to Pornhub are the USA, Canada, and the UK, with the US accounting for over 45% of global visits
Audience Demographics and Geographic Distribution Interpretation
While Pornhub's global reach underscores its dominance with over 150 countries accessing the site in 2023, its skewed audience—around 70% male and peak traffic from the US accounting for nearly half—reminds us that even in the digital age, regional borders, language preferences, and cultural restrictions still shape the most viewed content and the diversity of its creators.
Content and Video Statistics
- Pornhub has over 6.8 billion total videos available on its platform
- The platform hosts roughly 13,000 new videos every day
- Pornhub’s parent company, MindGeek, is estimated to own over 200 adult websites
- The top-ranking categories on Pornhub include MILF, lesbian, and hardcore
- Approximately 1 million videos are uploaded to Pornhub annually
- Between 2018 and 2022, Pornhub saw a decline in Mountain Dew and Pepsi video categories, reflecting shifting content preferences
- Pornhub introduced a content moderation policy that resulted in removing over 10 million videos in 2020
- The average payout to content creators varies but generally ranges between $1–$20 per 1,000 views
Content and Video Statistics Interpretation
With over 6.8 billion videos and 13,000 uploads daily, Pornhub exemplifies the vast digital tapestry of human desire, where shifting tastes and moderation efforts navigate a constantly evolving, billion-strong audience.
Platform Revenue and Business Partnerships
- The platform's revenue was estimated at over $400 million in 2022
- The platform has partnerships with over 200 content creators and production companies globally
- Over 500,000 paid subscriptions were recorded in 2022, contributing significantly to platform revenue
- In 2021, Pornhub launched a ‘COVID-19 Relief Fund’ to support content creators affected by platform moderation, sourcing over $1 million
Platform Revenue and Business Partnerships Interpretation
With over $400 million in revenue and partnerships spanning the globe, Pornhub's financial might highlights the platform's dominance in digital entertainment, while its COVID-19 Relief Fund underscores a rare mix of business acumen and social responsibility amidst the complexities of the industry.
User Behavior and Engagement Patterns
- The average time spent on Pornhub per visit is approximately 10 minutes
- Around 80% of Pornhub's traffic comes from mobile devices
- The majority of Pornhub traffic peaks during late evening hours, between 9 pm and 2 am
- About 50,000 searches are performed on Pornhub each minute
- Nearly 70% of Pornhub users access the platform via smartphone
- Pornhub’s traffic spikes during weekends, especially Saturday evenings
- In terms of viewer engagement, approximately 35% of visitors watch videos without sound
- The top device used to access Pornhub is the smartphone, followed by desktop and tablet
- About 45% of Pornhub traffic comes from users who visit multiple times daily
- The average duration of a user's session is approximately 15 minutes
- Approximately 60% of Pornhub’s traffic is generated during working hours, suggesting casual viewing at workplaces
- Pornhub's most viewed day of the year is December 31st, New Year’s Eve, with traffic increasing by about 25% compared to average days
- In 2020, Pornhub's traffic declined by roughly 15% due to COVID-19 restrictions, but rebounded in 2021
- Around 10% of Pornhub viewers are first-time visitors, indicating ongoing user acquisition efforts
- The most common device used for viewing is Android smartphones, followed by iOS devices
User Behavior and Engagement Patterns Interpretation
With approximately 50,000 searches per minute and peak late-night traffic fueled largely by mobile devices, Pornhub's statistics reveal a digital user's penchant for quick, discreet, and often workday or weekend escapes, highlighting both the platform's extensive reach and the nuanced ways viewers engage—quietly, reactively, and predominantly through their smartphones.
User Engagement and Traffic Metrics
- Pornhub receives over 3.5 billion visits per month worldwide
- Over 42 billion visits were recorded on Pornhub in 2022 alone
- Pornhub’s mobile app has been downloaded over 150 million times globally
- In 2022, about 25% of all internet traffic related to adult content was on Pornhub
- The average number of daily visitors to Pornhub increased by 20% during the COVID-19 pandemic lockdowns
User Engagement and Traffic Metrics Interpretation
With over 42 billion visits in 2022 alone, Pornhub’s staggering traffic underscores both its dominance in digital adult entertainment and the shifting sands of human curiosity, now amplified by global lockdowns and mobile convenience.
Sources & References
- Reference 1STATISTAResearch Publication(2024)Visit source
- Reference 2TECHCRUNCHResearch Publication(2024)Visit source
- Reference 3TUBEFILTERResearch Publication(2024)Visit source
- Reference 4PRNEWSWIREResearch Publication(2024)Visit source
- Reference 5CNBCResearch Publication(2024)Visit source
- Reference 6BBCResearch Publication(2024)Visit source
- Reference 7THETIMESResearch Publication(2024)Visit source