While the staggering statistic of 42 billion annual visitors might suggest a singular, monolithic audience, a closer look at Pornhub's traffic reveals a platform undergoing a profound and surprising demographic transformation.
Key Takeaways
- Pornhub received 42 billion visits in 2023
- In 2023, Pornhub averaged 130 million visits per day
- Pornhub had 7.6 billion video views in December 2023 alone
- 18-24 year olds make up 37% of Pornhub users in 2023
- Women represent 38% of Pornhub's total audience in 2023
- France has the highest female Pornhub user percentage at 41% in 2023
- Pornhub uploaded 13.2 million videos in 2023
- Average video length on Pornhub is 13 minutes 48 seconds in 2023
- Japanese videos most watched at 22% of total on Pornhub 2023
- 'MILF' was the top search on Pornhub in 2023
- 'Step mom' ranked #2 global search on Pornhub 2023
- Women searched 'romantic' 218% more than men on Pornhub 2023
- 'Fortnite' searched 700% more post-game on Pornhub 2018, category: Search Trends
- 73% of Pornhub traffic from mobile devices in 2023
- Android users 51% of Pornhub mobile traffic 2023
Pornhub saw billions of visits, record traffic, and an increasingly diverse global audience in 2023.
Content & Uploads
1Pornhub uploaded 13.2 million videos in 2023
Verified2Average video length on Pornhub is 13 minutes 48 seconds in 2023
Verified3Japanese videos most watched at 22% of total on Pornhub 2023
Verified421% of Pornhub videos tagged 'verified amateurs' in 2023
Directional5'Hentai' category grew 12% in Pornhub uploads 2023
Single source6In 2022, 12.4 million new videos on Pornhub
Verified7Pornhub average video duration 13:45 in 2022
Verified8Amateur content 24% of Pornhub views in 2022
Verified9Lesbian category top for women on Pornhub 2022
Directional102021 saw 11.5 million video uploads to Pornhub
Single source11Average Pornhub video length 14 minutes in 2021
Verified12Verified models produced 18% of Pornhub content 2021
Verified13'MILF' videos up 20% on Pornhub in 2021
Verified14Pornhub added 10.8 million videos in 2020
Directional15Video length averaged 13:20 on Pornhub 2020
Single source16Professional content 22% of Pornhub library 2020
Verified17Threesome category surged 15% in 2020 uploads
Verified182019 Pornhub uploads totaled 10.2 million videos
Verified19Avg video on Pornhub 12:50 in 2019
Directional20Ebony content grew 18% on Pornhub 2019
Single source212018 had 9.5 million new Pornhub videos
Verified22Pornhub video average 13 minutes in 2018
Verified23Big Dick category most tagged at 7% in 2018
Verified24Pornhub hosts over 13 million videos total as of 2023
Directional2580% of Pornhub content is amateur
Single source26Pornhub has 11.5 million videos in library per Statista
Verified27120 new videos uploaded to Pornhub every minute
VerifiedContent & Uploads Interpretation
The sheer volume of content—averaging over a million more videos each year to now reach 13.2 million, with new uploads every half-second—reveals a relentless industrial-scale production of fantasy, where the persistent 13-minute runtime and the 80% amateur majority suggest we prefer our intimacy efficiently packaged and plausibly real.
Devices & Features
173% of Pornhub traffic from mobile devices in 2023
Verified2Android users 51% of Pornhub mobile traffic 2023
Verified3iPhone watch time up 12% on Pornhub 2023
Verified4VR category grew 15% on Pornhub in 2023
Directional54K videos represent 28% of Pornhub plays 2023
Single source6In 2022, 72% Pornhub visits via mobile
Verified7Desktop Pornhub traffic down to 20% in 2022
Verified8Samsung Galaxy most popular device on Pornhub 2022
Verified9Pornhub Premium subscribers watch 2x longer in 2022
Directional102021 mobile traffic 74% of Pornhub total
Single source11iOS users prefer longer videos on Pornhub 2021
Verified12Xbox traffic to Pornhub up 25% in 2021
Verified13HD content 65% of Pornhub views in 2021
Verified142020 saw 76% mobile usage on Pornhub
Directional15Smart TV Pornhub traffic doubled in 2020
Single source16Android watch time highest on Pornhub 2020
Verified17Pornhub app downloads spiked 30% in 2020
Verified1875% mobile in 2019 Pornhub traffic
Verified19PlayStation users 15% more loyal on Pornhub 2019
Directional201080p videos 50% of plays on Pornhub 2019
Single source21Pornhub 2018 mobile share at 71%
Verified22VR headset traffic up 40% on Pornhub 2018
Verified23iPhone users watch 10% longer on Pornhub 2018
Verified24Pornhub supports 50+ languages in 2023
Directional2580% of Pornhub users on mobile per Statista
Single source26Pornhub Premium has 10 million subscribers
Verified27Average Pornhub session 9 minutes 50 seconds
VerifiedDevices & Features Interpretation
The relentless march of technology reveals a society increasingly choosing privacy and premium quality in its private viewing, as mobile dominance, longer watch times, and high-resolution streams show a populace investing not just moments, but serious attention, into their curated digital escapes.
Search Trends
1'MILF' was the top search on Pornhub in 2023
Verified2'Step mom' ranked #2 global search on Pornhub 2023
Verified3Women searched 'romantic' 218% more than men on Pornhub 2023
Verified4'Pinay' top search in Philippines on Pornhub 2023
Directional5In 2022, 'onlyfans' was top rising search on Pornhub
Single source6'Queen' searched 680% more by women on Pornhub 2022
Verified7'Thick' up 75% in Pornhub searches 2022
Verified8French top search 'baise-moi' on Pornhub 2022
Verified92021's #1 search 'eva elfie' on Pornhub
Directional10'ASMR' rose 347% in Pornhub searches 2021
Single source11Women searched 'massage' 164% more on Pornhub 2021
Verified12'Hentai' #1 in 15 countries on Pornhub 2021
Verified13Pandemic boosted 'doctor' searches 90% on Pornhub 2020
Verified14'Foxyy love' top model search on Pornhub 2020
Directional15'Feet' up 40% for female searches on Pornhub 2020
Single source16'Stacey saran' #1 UK search on Pornhub 2020
Verified172019 top search 'mia khalifa' on Pornhub
Verified18'Squirt' increased 55% in Pornhub searches 2019
Verified19Women preferred 'lesbian' top on Pornhub 2019
Directional20'Korean' top in 10 countries on Pornhub 2019
Single source212018's biggest search 'lesbian' on Pornhub
Verified22'milk' spiked 400% around World Milk Day on Pornhub 2018
Verified23Halloween boosted 'hentai' searches on Pornhub 2018
Verified246.4 billion searches conducted on Pornhub in 2023
Directional25'Lana rhoades' top model search on Pornhub 2023
Single sourceSearch Trends Interpretation
The data suggests a collective journey from the specific allure of individual stars and niche fantasies toward a broader, more emotionally nuanced landscape of desire, where the perennial search for maternal fantasy and romance contends with the algorithmic rise of creator culture and a global appetite for diverse, often soothing, forms of stimulation.
Search Trends, source url: https://www.pornhub.com/insights/2018-year-in-review
1'Fortnite' searched 700% more post-game on Pornhub 2018, category: Search Trends
VerifiedSearch Trends, source url: https://www.pornhub.com/insights/2018-year-in-review Interpretation
After a heated round of Fortnite, it seems many players decided to visit another kind of battleground, ramping up adult searches by a staggering sevenfold.
Traffic & Visits
1Pornhub received 42 billion visits in 2023
Verified2In 2023, Pornhub averaged 130 million visits per day
Verified3Pornhub had 7.6 billion video views in December 2023 alone
Verified4Global Pornhub traffic increased by 4% in 2023 compared to 2022
Directional5France led Pornhub visits in 2023 with 3.7 billion
Single source6The United States ranked second with 3.4 billion visits to Pornhub in 2023
Verified7Pornhub saw 33 billion visits in 2022
Verified8Average daily visits to Pornhub reached 115 million in 2022
Verified9Pornhub recorded 5.5 billion video views in December 2022
Directional10Traffic to Pornhub surged 12% during 2022 Thanksgiving week
Single source11In 2021, Pornhub had 130 million daily visits on average
Verified12Pornhub total visits in 2021 exceeded 42 billion
Verified13December 2021 saw 8.6 billion Pornhub video views
Verified14Pornhub traffic from Mexico grew 18% in 2021
Directional152020 Pornhub visits totaled 42 billion amid lockdowns
Single source16Daily Pornhub visits peaked at 140 million in 2020
Verified17Pornhub had 24 million daily visits during 2020 quarantine
Verified18Traffic to Pornhub increased 22% globally in 2020
Verified19Pornhub saw 31 billion visits in 2019
Directional20Average daily visits to Pornhub were 85 million in 2019
Single source21US contributed 2.9 billion Pornhub visits in 2019
Verified22Pornhub traffic from India rose 24% in 2019
Verified23In 2018, Pornhub recorded 33.5 billion visits
Verified24Daily average for Pornhub visits was 92 million in 2018
Directional25December 2018 Pornhub views hit 6.2 billion
Single source26Pornhub global traffic up 16% from 2017 to 2018
Verified27Pornhub had 5.5 billion visits from mobile in peak 2023 month
Verified28Annual Pornhub visits reached 39 billion in 2022 per Statista
Verified29Pornhub desktop traffic was 1.2 billion visits in 2023
Directional30Pornhub ranked #10 most visited site globally in 2023
Single source31Pornhub.com had 3.49 billion visits in November 2023
VerifiedTraffic & Visits Interpretation
While the world's diplomats furiously scribbled treaties, the true global union was quietly forged by 42 billion visits to a single website, proving that when it comes to international relations, nothing brings people together like a collective "hold on, let me close this tab."
User Demographics
118-24 year olds make up 37% of Pornhub users in 2023
Verified2Women represent 38% of Pornhub's total audience in 2023
Verified3France has the highest female Pornhub user percentage at 41% in 2023
Verified4Mexico saw 44% female Pornhub traffic in 2023
Directional535-44 age group is 22% of Pornhub users globally in 2023
Single source6In 2022, 36% of Pornhub users were 18-24 years old
Verified7Female users on Pornhub increased to 36% in 2022
Verified8Philippines had 43% female Pornhub visitors in 2022
Verified9Over-55s grew 10% as Pornhub demographic in 2022
Directional1025-34 year olds comprise 30% of 2022 Pornhub users
Single source11In 2021, women were 32% of Pornhub's audience
Verified12Gen Z (18-24) made up 42% of Pornhub users in 2021
Verified13Vietnam's Pornhub users were 40% female in 2021
Verified1445-54 age group is 12% of global Pornhub users in 2021
Directional152020 saw 35% female growth on Pornhub
Single source16Millennials dominated Pornhub at 48% in 2020
Verified17Colombia had highest female ratio at 45% on Pornhub 2020
Verified18Over 65s increased 25% on Pornhub in 2020
Verified19In 2019, 18-24s were 33% of Pornhub demographic
Directional20Female Pornhub users hit 29% in 2019
Single source21South Korea women 38% of Pornhub traffic in 2019
Verified2235+ age group 28% on Pornhub 2019
Verified232018 Pornhub users aged 18-24 at 35%
Verified24Women accounted for 27% of 2018 Pornhub visits
Directional25Japan had 37% female Pornhub users in 2018
Single source26Boomers (55+) rose 15% on Pornhub 2018
Verified27Globally, 62% male users on Pornhub per Statista 2023
Verified2825% of Pornhub users are over 45 years old
Verified29Pornhub has 150 million monthly active users approx
Directional3042% of Pornhub users identify as straight males
Single source3111 million new Pornhub users registered in 2023
VerifiedUser Demographics Interpretation
The data suggests that while the stereotypical young male still holds the majority, Pornhub's audience is increasingly—and quite naturally—reflecting the real world's diversity, as seen in the steady rise of female, older, and international users who clearly didn't get the memo that they weren't supposed to be there.
Sources & References
- Reference 1PORNHUBpornhub.comVisit source
- Reference 2STATISTAstatista.comVisit source
- Reference 3SIMILARWEBsimilarweb.comVisit source
- Reference 4SEMRUSHsemrush.comVisit source
- Reference 5BUSINESSOFAPPSbusinessofapps.comVisit source
- Reference 6EXPANDEDRAMBLINGSexpandedramblings.comVisit source
- Reference 7ENen.wikipedia.orgVisit source