While TikTok's relentless rise is reshaping the digital landscape, the true scale of our connected world is revealed in staggering new statistics that show over 62% of humanity is now on social media, consuming everything from chart-topping streams and billion-dollar films to record-breaking sports and immersive games.
Key Takeaways
- TikTok reached 1.58 billion monthly active users worldwide in Q1 2024, representing a 13.2% year-over-year growth and surpassing Instagram's user base in several key markets.
- Facebook had 3.05 billion monthly active users as of Q2 2024, accounting for roughly 37.7% of the global internet population.
- Instagram's advertising audience stood at 1.72 billion users in early 2024, with India leading at 413.85 million users.
- Spotify had 626 million monthly active users in Q2 2024, with 246 million premium subscribers.
- Taylor Swift's "The Tortured Poets Department" album broke Spotify's single-day stream record with 300 million global streams on April 19, 2024.
- Apple Music has 88 million subscribers worldwide as of 2023.
- Barbie movie grossed $1.445 billion worldwide in 2023, becoming the highest-grossing film directed by a woman.
- Oppenheimer earned $975 million globally in 2023, with $165 million from IMAX alone.
- Inside Out 2 became Pixar's highest-grossing film with $1.69 billion in 2024.
- FIFA World Cup 2022 final had 1.5 billion viewers.
- Super Bowl LVIII drew 123.4 million average viewers in 2024.
- NBA has 1.59 billion fans worldwide in 2023.
- Fortnite had 444 million registered players in 2023.
- Minecraft sold over 300 million copies by 2023.
- GTA V has sold 195 million units as of 2024.
TikTok's massive growth highlights the fierce competition for users' attention across social media platforms.
Films
- Barbie movie grossed $1.445 billion worldwide in 2023, becoming the highest-grossing film directed by a woman.
- Oppenheimer earned $975 million globally in 2023, with $165 million from IMAX alone.
- Inside Out 2 became Pixar's highest-grossing film with $1.69 billion in 2024.
- Avengers: Endgame is the highest-grossing film ever at $2.799 billion unadjusted.
- Netflix had 277.65 million paid subscribers in Q2 2024.
- Disney+ reached 153 million subscribers in 2024.
- Top Gun: Maverick grossed $1.495 billion in 2022.
- The Super Mario Bros. Movie earned $1.363 billion in 2023.
- Spider-Man: No Way Home made $1.921 billion in 2021.
- Jurassic World Dominion grossed $1.001 billion in 2022.
- Global box office revenue in 2023 was $33.9 billion.
- Avatar: The Way of Water earned $2.32 billion in 2022.
- Black Panther: Wakanda Forever grossed $859 million in 2022.
- Doctor Strange in the Multiverse of Madness made $955 million in 2022.
- The Batman earned $770 million in 2022.
- HBO Max (Max) had 103.6 million subscribers in 2024.
- Paramount+ reached 71 million subscribers in 2024.
- Apple TV+ has 25 million subscribers in 2023.
- 2023 saw 126 films gross over $100 million worldwide.
- IMAX box office in 2023 was $1 billion.
Films Interpretation
While our streaming services fiercely battle for the living room, the timeless allure of the cinema is clearly thriving, as proven by the billion-dollar box office hauls of Barbie and Oppenheimer last year and the record-shattering success of Inside Out 2 this year.
Music
- Spotify had 626 million monthly active users in Q2 2024, with 246 million premium subscribers.
- Taylor Swift's "The Tortured Poets Department" album broke Spotify's single-day stream record with 300 million global streams on April 19, 2024.
- Apple Music has 88 million subscribers worldwide as of 2023.
- YouTube Music had 100 million subscribers in 2024.
- Amazon Music surpassed 100 million subscribers in 2024.
- Global music streaming revenue reached $17.5 billion in 2023.
- Bad Bunny was the most streamed artist on Spotify in 2023 with 18.5 billion streams.
- The Weeknd's "Blinding Lights" is the most streamed song on Spotify with over 4 billion streams as of 2024.
- Deezer has 10 million subscribers in 2024.
- Tidal had 3 million subscribers in 2021, with growth since.
- Global recorded music revenues grew 10.2% to $28.6 billion in 2023.
- Kendrick Lamar and Drake's feud boosted streams by 280 million in May 2024.
- SoundCloud has 175 million users and 40 million tracks in 2024.
- Pandora had 55 million monthly active users in 2023.
- iHeartRadio has 130 million registered users.
- Audiomack reached 2 million paid subscribers in 2024.
- Anghami has 73 million users in MENA region.
- Boomplay has 100 million MAU in Africa.
- Spotify pays $0.003 to $0.005 per stream on average.
Music Interpretation
While Spotify uses Swiftian-scale numbers to dominate the streaming arena—paying artists mere pennies per play—the entire industry is booming, proving we'll happily fund a billion-dollar soundtrack to our lives even as we collectively argue over who actually owns the aux cord.
Social Media
- TikTok reached 1.58 billion monthly active users worldwide in Q1 2024, representing a 13.2% year-over-year growth and surpassing Instagram's user base in several key markets.
- Facebook had 3.05 billion monthly active users as of Q2 2024, accounting for roughly 37.7% of the global internet population.
- Instagram's advertising audience stood at 1.72 billion users in early 2024, with India leading at 413.85 million users.
- YouTube had 2.70 billion monthly active users in 2024, with daily watch time exceeding 1 billion hours.
- WhatsApp had 2.78 billion monthly active users in 2024, making it the most used messaging app globally.
- Snapchat had 850 million monthly active users in Q2 2024, with 70% of users engaging daily.
- LinkedIn reached 1 billion members in 2024, with 310 million weekly active users.
- Pinterest had 522 million monthly active users in Q2 2024, up 12% year-over-year.
- Twitter (X) had 550 million monthly active users in 2024, with 250 million daily.
- Reddit had 267 million daily active users as of mid-2024.
- Telegram surpassed 950 million monthly active users in March 2024.
- Discord had 200 million monthly active users in 2024.
- WeChat had 1.38 billion monthly active users in Q1 2024.
- Facebook Messenger had 1 billion monthly active users in 2024.
- Instagram Reels generated 50 billion daily views in 2024.
- TikTok Shop sales reached $17.5 billion in 2023 globally.
- 62.6% of the world's population uses social media as of 2024.
- Average daily social media usage is 2 hours 25 minutes per person in 2024.
- India has 462.3 million social media users in 2024.
- Snapchat's AR lens usage exceeded 3 billion times in 2023.
- TikTok reached 1.58 billion monthly active users worldwide in Q1 2024, representing a 13.2% year-over-year growth and surpassing Instagram's user base in several key markets.
- Facebook had 3.05 billion monthly active users as of Q2 2024, accounting for roughly 37.7% of the global internet population.
- Instagram's advertising audience stood at 1.72 billion users in early 2024, with India leading at 413.85 million users.
Social Media Interpretation
The sheer scale of these platforms reveals a world where billions of people simultaneously scroll, shop, and share, proving that while we may not all speak the same language, we're all fluent in algorithms.
Sports
- FIFA World Cup 2022 final had 1.5 billion viewers.
- Super Bowl LVIII drew 123.4 million average viewers in 2024.
- NBA has 1.59 billion fans worldwide in 2023.
- Olympics 2024 Paris opening ceremony had 1 billion viewers.
- UEFA Champions League final 2024 had 450 million viewers.
- IPL 2024 final drew 64.5 crore viewers in India.
- Tour de France 2023 had 3.4 billion cumulative TV viewers.
- Wimbledon 2024 men's final had 11.3 million UK viewers.
- NFL average game viewership was 17.9 million in 2023.
- Premier League has 4.7 billion cumulative viewers per season.
- Formula 1 2023 season had 1.11 billion TV viewers.
- Cricket World Cup 2023 final had 400 million viewers.
- NBA Finals 2024 averaged 11.3 million viewers.
- Boxing: Usyk vs Fury had 1 million PPV buys.
- UFC 229 had 2.4 million PPV buys, record.
- World Cup 2022 had 5 billion cumulative viewers.
Sports Interpretation
While humanity's love for sport is universal, the scale of its fandom is a wonderfully chaotic mess where 'billion' is tossed around with abandon for everything from the World Cup's epic finale to the Tour de France's cumulative roadside watch.
Video Games
- Fortnite had 444 million registered players in 2023.
- Minecraft sold over 300 million copies by 2023.
- GTA V has sold 195 million units as of 2024.
- PUBG Mobile had 1.3 billion downloads by 2024.
- Roblox had 79.5 million daily active users in Q2 2024.
- League of Legends had 180 million monthly players in 2023.
- Call of Duty: Modern Warfare II sold 30 million copies in 2022.
- Global gaming market revenue was $184 billion in 2023.
- Candy Crush Saga had 3 billion downloads by 2023.
- Among Us peaked at 500 million monthly players in 2020.
- Valorant had 15 million monthly players in 2024.
- The Legend of Zelda: Tears of the Kingdom sold 20 million copies in 2023.
- Elden Ring sold 25 million copies by 2024.
- Mobile gaming revenue $92 billion in 2023.
- PlayStation Network had 118 million MAU in 2023.
- Steam had 33 million peak concurrent users in 2024.
- Esports audience reached 532 million in 2023.
- Pokémon GO had 80 million MAU in 2023.
- Genshin Impact earned $5 billion lifetime revenue by 2024.
Video Games Interpretation
The gaming industry has evolved from a niche hobby into a global cultural behemoth, where creating a successful title now feels like trying to win a gold medal at the Olympics—except the stadium is the entire planet and the spectators are billions of potential critics who can also jump into the game and play alongside you.
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