Two thirds of women in the United States wear size 14 or larger. SKIMS generates 70 percent of shapewear sales from sizes XL and above. The data below tracks brand results, market growth, and shopper preferences across the plus-size sector.
Key Takeaways
- Christian Siriano plus-size collections 30% of line sales.
- Girlfriend Collective plus-size sales 40% total revenue.
- SKIMS shapewear 70% sales from sizes XL+.
- 67% of US women are size 14+, driving plus-size demand.
- Average plus-size consumer age 25-44 years, 45% millennials.
- 42% of plus-size shoppers are Gen Z in Europe 2023.
- The global plus-size apparel market was valued at USD 413.38 billion in 2022 and is expected to grow at a CAGR of 6.4% from 2023 to 2030.
- In the US, plus-size clothing sales accounted for 17% of women's apparel market in 2022.
- The plus-size segment in Europe is projected to reach €48 billion by 2025.
- ASOS reported 28% of sales from plus-size in 2023.
- Amazon plus-size category sales up 40% in 2023 US.
- Torrid stores generated $1.2 billion revenue 2023.
- 78% plus-size shoppers seek body-positive marketing.
- 65% prefer inclusive sizing from size 00-32.
- Sustainable plus-size fashion demand up 40% 2023.
Plus-size demand is surging globally, driven by inclusive sizing, body-positive marketing, and fast online sales growth.
Related reading
01 · Category
Brand Performance26 stats
01
Christian Siriano plus-size collections 30% of line sales.
02
Girlfriend Collective plus-size sales 40% total revenue.
03
SKIMS shapewear 70% sales from sizes XL+.
04
Aerie by AEO plus-size bras 25% category sales.
05
ThirdLove plus-size inclusive sizing 35% growth.
06
Savage X Fenty valuation $1 billion, plus-size focus.
07
Good American $200 million revenue 2023.
08
Eloquii acquired by Fullbeauty Brands, sales doubled.
09
Torrid IPO valuation $600 million, stock performance up.
10
Lane Bryant loyalty program 60% repeat plus-size buyers.
11
Fashion Nova Curves influencer sales 50% line revenue.
12
Oh Polly plus-size launch sales exceeded $10 million Q1.
13
Nasty Gal plus-size revival 18% sales increase.
14
Bo+Tee plus-size brand valuation $50 million.
15
Dia & Co subscription box 100k subscribers, $40avg order.
16
Pepper print shop plus-size 80% custom sales.
17
11 Honoré luxury plus-size $25 million sales 2023.
18
The Drop Amazon plus-size collab 1 million units sold.
19
Same app plus-size rentals 200k users.
20
Cuup bras plus-size extension 22% revenue growth.
21
Parade underwear plus-size 30% sales share.
22
Negative Underwear plus-size line 15% total sales.
23
Playful Promises plus-size lingerie 45% sales.
24
Bluebella plus-size expansion sales up 28%.
25
Pour Moi plus-size swimwear 20% category leader.
26
Hips & Curves $100 million revenue milestone.
Interpretation
Brand Performance Interpretation
If the fashion industry keeps ignoring the plus-size market, it’s not just leaving money on the table; it’s absentmindedly walking past a fully-stocked, multi-billion dollar vault it forgot it owned.
02 · Category
Consumer Demographics27 stats
01
67% of US women are size 14+, driving plus-size demand.
02
Average plus-size consumer age 25-44 years, 45% millennials.
03
42% of plus-size shoppers are Gen Z in Europe 2023.
04
Black women represent 25% of US plus-size market spenders.
05
55% of plus-size buyers in US have household income >$75k.
06
In UK, 62% women over size 16, average size 18.
07
Asia plus-size consumers 30-50 age group dominant at 60%.
08
Hispanic consumers 20% of US plus-size apparel buyers.
09
70% of Australian women size 14+, per 2022 survey.
10
Brazil plus-size market 52% female 18-34 years old.
11
India 40% urban women size XL+, rising obesity rates.
12
France 59% women plus-size, average dress size 44.
13
China 28% adult population plus-size in 2023.
14
Canada 65% women wear size 12+, 2022 data.
15
Germany 50% women over BMI 25, plus-size shoppers.
16
Mexico 75% adults overweight, 40% plus-size fashion buyers.
17
South Korea 35% young women size L+, trend up.
18
Italy 48% women size 46+, per fashion survey.
19
South Africa 68% women plus-size category.
20
Japan 25% women size 13+, increasing slowly.
21
Spain 61% adult women overweight/plus-size.
22
Turkey 55% women BMI >30, plus-size demand high.
23
Netherlands 47% women size 42+, 2023 stats.
24
Sweden 58% women plus-size, Nordic average.
25
72% plus-size consumers prefer online shopping.
26
35% of plus-size women aged 35+ have kids influencing buys.
27
Global plus-size male market emerging, 15% of total.
Interpretation
Consumer Demographics Interpretation
The global fashion industry is finally being forced to acknowledge a truth it has long tried to tailor away: the majority of the world's women are plus-size, they are economically powerful across all ages and ethnicities, and they are no longer waiting patiently at the back of the rack.
03 · Category
Market Size & Growth30 stats
01
The global plus-size apparel market was valued at USD 413.38 billion in 2022 and is expected to grow at a CAGR of 6.4% from 2023 to 2030.
02
In the US, plus-size clothing sales accounted for 17% of women's apparel market in 2022.
03
The plus-size segment in Europe is projected to reach €48 billion by 2025.
04
Online sales of plus-size fashion grew by 25% YoY in 2023 globally.
05
US plus-size women's apparel market share increased from 15% in 2019 to 20% in 2023.
06
Global plus-size lingerie market size was $28.5 billion in 2021, expected to hit $42 billion by 2028.
07
In Asia-Pacific, plus-size apparel market is growing at 7.8% CAGR through 2030.
08
UK plus-size fashion market valued at £5.2 billion in 2022.
09
Brazil's plus-size clothing sector reached R$12 billion in 2023.
10
Australian plus-size market expected to grow 5.5% annually to 2027.
11
North America holds 38% share of global plus-size apparel market in 2023.
12
India plus-size fashion market projected at INR 50,000 crore by 2025.
13
France plus-size segment sales up 12% in 2022 to €3.8 billion.
14
China plus-size apparel market size $120 billion in 2023, CAGR 8.2%.
15
Canada plus-size clothing market valued at CAD 4.5 billion in 2022.
16
Germany plus-size fashion revenue €6.1 billion in 2023.
17
Mexico plus-size market growing at 9% CAGR to 2028.
18
South Korea plus-size apparel sales hit KRW 2.5 trillion in 2023.
19
Italy plus-size clothing market €2.9 billion in 2022.
20
South Africa plus-size segment 15% of apparel market in 2023.
21
Japan plus-size fashion market valued at ¥450 billion in 2023.
22
Spain plus-size sales €1.8 billion, up 10% YoY in 2023.
23
Turkey plus-size apparel market $1.2 billion in 2022.
24
Netherlands plus-size market €900 million in 2023.
25
Sweden plus-size fashion 12% market share in 2023.
26
Global plus-size activewear market to reach $35 billion by 2027.
27
US plus-size intimates market $10.2 billion in 2023.
28
Middle East plus-size apparel market growing 7% CAGR.
29
Russia plus-size clothing sales RUB 250 billion in 2023.
30
Global plus-size market CAGR 6.7% from 2023-2030.
Interpretation
Market Size & Growth Interpretation
The numbers don't lie: the global plus-size fashion industry is a half-trillion-dollar behemoth that's finally getting the serious investment it deserves, proving that dressing for the body you have is not just a movement but a monumental market.
More related reading
04 · Category
Retail & E-commerce30 stats
01
ASOS reported 28% of sales from plus-size in 2023.
02
Amazon plus-size category sales up 40% in 2023 US.
03
Torrid stores generated $1.2 billion revenue 2023.
04
Fashion Nova's plus-size line 20% of total sales.
05
Eloquii e-commerce sales $150 million in 2023.
06
Lane Bryant 450+ stores, $800 million sales 2023.
07
Boohoo plus-size segment 25% revenue share UK.
08
Walmart plus-size online sales surged 30% 2023.
09
Target's plus-size assortment drove 15% apparel growth.
10
Zalando plus-size sales €1.1 billion Europe 2023.
11
Shein plus-size listings 50,000+ items, top seller.
12
H&M plus-size online traffic up 22% globally.
13
Old Navy plus-size sales $500 million annually.
14
Nordstrom plus-size department 18% of women's sales.
15
PrettyLittleThing plus-size 30% of platform sales.
16
Macy's plus-size private label sales up 18%.
17
Next UK plus-size range sales £400 million 2023.
18
ASOS Curve & Plus up to size 28, 15% sales growth.
19
Forever 21 plus-size relaunched, 12% online sales.
20
Primark plus-size expansion to 200 stores EU.
21
JD Sports plus-size activewear 10% category sales.
22
River Island plus-size sales £250 million UK 2023.
23
New Look plus-size 22% of total revenue.
24
Missguided plus-size line discontinued but was 25% sales.
25
Urban Outfitters plus-size collab sales $20 million.
26
Selfridges plus-size section sales up 35%.
27
Harrods introduced plus-size couture, early sales strong.
28
Nike plus-size womens activewear sales $300 million.
29
Adidas plus-size range expanded, 8% sales boost.
30
Lululemon plus-size testing sales exceeded targets.
Interpretation
Retail & E-commerce Interpretation
The numbers are in and they shout that the plus-size sector is no longer a niche courtesy but a formidable economic force, with retailers from fast fashion to high-end finally cashing in on the reality that dressing a larger population is simply good business.
05 · Category
Trends & Consumer Insights28 stats
01
78% plus-size shoppers seek body-positive marketing.
02
65% prefer inclusive sizing from size 00-32.
03
Sustainable plus-size fashion demand up 40% 2023.
04
Athleisure plus-size sales grew 35% post-pandemic.
05
82% want more plus-size in high fashion runways.
06
Social media influencers drive 50% plus-size purchases.
07
55% plus-size consumers loyal to inclusive brands.
08
Denim plus-size innovation, stretch tech 60% preference.
09
Loungewear plus-size 25% market growth 2023.
10
70% report better fit in data-driven sizing.
11
Men's plus-size fashion up 20% in searches.
12
Vintage plus-size resale market $5 billion global.
13
45% prioritize ethical labor in plus-size buys.
14
Swimwear plus-size sales exploded 50% summer 2023.
15
60% use TikTok for plus-size style inspiration.
16
Formalwear plus-size demand up 30% weddings.
17
Tech like 3D body scanning adopted by 20% brands.
18
75% want diverse models in plus-size ads.
19
Capsule wardrobes popular, 40% plus-size adopters.
20
Bold prints in plus-size up 25% runway trends.
21
68% influenced by celebrity plus-size endorsements.
22
Eco-fabrics in plus-size 15% premium pricing accepted.
23
Streetwear plus-size collabs sales doubled 2023.
24
Personalization via AI sizing 30% conversion boost.
25
50% plus-size shoppers try AR virtual fitting.
26
Neutrals shifting to vibrant colors 55% preference.
27
Multi-functional clothing 40% plus-size demand.
28
62% seek workplace plus-size professional wear.
Interpretation
Trends & Consumer Insights Interpretation
The plus-size industry is having a revelatory 'we are here, we are large, get used to it' moment, as shoppers demand not just inclusive sizing and ethical production, but also a rightful claim to high fashion, innovation, and the vibrant, well-fitting wardrobe they've long been denied.
Reference
Cite This Report
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APA
Elena Vasquez. (2026, February 13). Plus Size Industry Statistics. Gitnux. https://gitnux.org/plus-size-industry-statistics
MLA
Elena Vasquez. "Plus Size Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/plus-size-industry-statistics.
Chicago
Elena Vasquez. 2026. "Plus Size Industry Statistics." Gitnux. https://gitnux.org/plus-size-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
shopify.com
aboutamazon.com