Summary
- • The global plus size clothing market is projected to reach $178.7 billion by 2026.
- • The US plus size apparel market is estimated to be worth $24 billion.
- • 68% of American women wear a size 14 or above.
- • The average American woman wears a size 16-18.
- • The plus size industry accounts for only 17% of total women's apparel sales.
- • By 2025, the global plus size fashion market is expected to be worth over $24 billion.
- • 57% of women say they have difficulty finding clothes that fit well.
- • 40% of American women say they feel "invisible" in the fashion industry.
- • In 2019, the plus size women's clothing market in the US was valued at $9.8 billion.
- • Only 20% of women in the UK are satisfied with the clothing options available to them in their size.
- • By 2024, the global market for plus size women's clothing is expected to reach $34.8 billion.
- • Sales of plus size women's clothing in the UK grew by 5.1% to reach £4.7 billion in 2019.
- • 70% of American women say they feel excluded from fashion because of their size.
- • Plus size clothing sales have grown by 17% in the UK since 2013.
- • 90% of women feel that the fashion industry does not understand them.
Step aside, size zero – the plus size industry is stepping into the spotlight with some serious numbers! With the global plus size clothing market set to hit a whopping $178.7 billion by 2026 and the US market already worth a hefty $24 billion, its clear that curves are holding their own in the fashion game. Yet, despite 68% of American women wearing a size 14 and above, and the average woman rocking a size 16-18, the plus size industry still accounts for just 17% of womens apparel sales. Its time to unzip the stats and see how this booming market is reshaping the fashion landscape – one fabulous curve at a time.
Consumer Behavior and Preferences
- 57% of women say they have difficulty finding clothes that fit well.
- Only 20% of women in the UK are satisfied with the clothing options available to them in their size.
- 90% of women feel that the fashion industry does not understand them.
- 79% of plus size shoppers believe that the fashion industry ignores their needs.
- Plus size apparel makes up 18% of all women’s clothing purchases in the US.
Interpretation
In a world where statistics often speak volumes, these numbers paint a clear picture of the struggles faced by plus size women in today's fashion landscape. With only 20% of UK women satisfied with available options, it seems the allure of the runway still seeks a bridge to the real world. As 90% feel misunderstood and 79% believe their needs are brushed aside, one can't help but wonder if the industry needs a larger size mirror to reflect reality. Despite accounting for 18% of all women's clothing purchases in the US, the message is loud and clear: the plus size industry is more than just a statistic, it's a call for change.
Market Share and Industry Trends
- The plus size industry accounts for only 17% of total women's apparel sales.
- Plus size apparel accounts for 11.9% of total clothing sales in the US.
- Plus size clothing represents 32% of the total US adult clothing market.
Interpretation
While the plus-size industry may only account for 17% of total women's apparel sales, let's not forget that those curves are making a significant impact, representing 32% of the total US adult clothing market. Clearly, big is beautiful and big business as well, as plus size apparel commands a noteworthy 11.9% of total clothing sales in the US. It's time for the fashion industry to recognize and embrace the diversity of body sizes, because when it comes to fashion, one size does not fit all.
Market Size and Growth Projections
- The global plus size clothing market is projected to reach $178.7 billion by 2026.
- The US plus size apparel market is estimated to be worth $24 billion.
- By 2025, the global plus size fashion market is expected to be worth over $24 billion.
- In 2019, the plus size women's clothing market in the US was valued at $9.8 billion.
- By 2024, the global market for plus size women's clothing is expected to reach $34.8 billion.
- Sales of plus size women's clothing in the UK grew by 5.1% to reach £4.7 billion in 2019.
- Plus size clothing sales have grown by 17% in the UK since 2013.
- By 2024, the global market for plus size men's clothing is projected to reach $4.8 billion.
- Sales of plus size men's clothing grew by 8.1% in the UK in 2019.
- The plus size men's clothing market is expected to grow by 6.5% annually from 2021 to 2028.
- The global market for plus-size fashion is projected to reach $178.7 billion by 2027.
- Plus size clothing sales in the United States reached $41.1 billion in 2019.
- The US plus-size women's clothing market is expected to grow by 14% from 2019 to 2024.
- The global plus-size lingerie market is predicted to reach $7.6 billion by 2024.
- The US plus size male clothing market was valued at $892.8 million in 2019.
- The global market for plus size women's clothing is estimated to reach $152.50 billion by 2025.
- The plus size activewear market is expected to reach $108.7 billion by 2028.
- The global market for men's plus size clothing is expected to grow at a CAGR of 9.99% during 2021-2025.
- The global plus size fashion market is projected to increase at a CAGR of 4% during 2021-2026.
- Sales of plus size men's clothing in Europe reached €6.16 billion in 2019.
- The plus size clothing market is expected to grow by 8.1% in Europe from 2021 to 2026.
Interpretation
The plus-size fashion industry is flexing its considerable muscles, with eye-popping statistics pointing towards a future where curves reign supreme and inclusivity is the name of the game. From the jaw-dropping projected global market value of $178.7 billion by 2026 to the sizzling growth rates in sales of plus-size clothing in various regions, it's clear that the fashion world is finally catching on to the fact that style knows no size. With numbers like these, it's no surprise that the industry is shaping up to be a heavyweight contender in the years to come, proving that big can indeed be beautiful – and profitable too.
Size Inclusivity and Representation
- 68% of American women wear a size 14 or above.
- The average American woman wears a size 16-18.
- 40% of American women say they feel "invisible" in the fashion industry.
- 70% of American women say they feel excluded from fashion because of their size.
- The percentage of fashion advertising featuring plus size models has increased from 2% in 2017 to 7% in 2019.
- 72% of women in the US wear clothing sizes 14 and above.
- 66% of women in the US are considered plus size, which equates to sizes 14 and above.
- Over 50% of American women wear a size 16 or above.
- The average American woman is 5'4" tall and weighs about 170 pounds, requiring size 16 or 18 clothing.
- Over 70% of American women are categorized as plus size.
- Nearly 20% of women worldwide are considered plus size.
Interpretation
In a world where statistics speak volumes, the numbers in the Plus Size Industry paint a clear picture of the undeniable reality facing American women today. With a majority wearing a size 14 or above, it's perplexing how such a significant demographic can feel "invisible" in the fashion realm they should rightfully inhabit. Despite progress, the exclusion persists, leaving many feeling like mere spectators in an industry that fails to recognize their worth. As the numbers swell with over 70% falling under the plus-size category, it's high time for the fashion world to recognize that beauty knows no size and inclusivity is the only trend worth following.
