Pink Tax Statistics: Market Report & Data

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In a world increasingly aware of inequality issues, “Pink Tax” has emerged as a significant topic of discussion. Pink Tax refers to the additional amount women are charged for certain products or services, including everyday necessities like personal care products and clothing. As a statistics expert, in this blog, we are poised to delve deeper into the quantifiable aspects of the Pink Tax, providing a comprehensive analysis of its implications through revealing and thought-provoking figures. By synthesizing data sources and existing research, we’ll unravel the statistical realities of the Pink Tax, and how it continues to impact women’s economic lives.

The Latest Pink Tax Statistics Unveiled

Products marketed to women cost an average of 7% more than those marketed to men.

In the world of Pink Tax statistics, the revelation that products marketed to women cost an average of 7% more than those marketed to men, is a pivotal data point. It highlights a subtle, yet pervasive economic inequality that is deeply woven into our market system. The higher cost of items targeted at women, from personal care products to clothing, is a tangible reflection of the ‘Pink Tax’ – a form of gender-based price discrimination. By understanding these numbers, we can dissect, engage and challenge these inherent economic biases, inspiring change towards achieving gender pricing parity.

The pink tax costs women about $1,351 a year.

Highlighting the statistic ‘The pink tax costs women about $1,351 a year’ provides a pivotal angle on the issue of Pink Tax in the wider economic context. It gives a concrete quantification of an often intangible and seemingly inconspicuous prejudice embedded in our consumer society. This statistic paints a crystal clear picture of the cumulative annual financial impact on women who pay premium for products and services identical or comparable to those for men. In a blog about Pink Tax Statistics, this figure resonates as a loud manifestation of gender-based price discrimination, amplifying the call for greater pricing transparency and equality in the marketplace.

Girls’ toys cost 7% more than boys’ toys in the U.S.

Highlighted within a blog post about Pink Tax Statistics, the fact that girls’ toys cost 7% more than boys’ toys in the U.S. subtly underscores a systemic gender pricing disparity ingrained in the society from childhood. This stat illuminates the phenomenon of ‘Pink Tax’, an often-unseen cost variation where items marketed towards women are priced higher than equivalent products for men. As a tangible expression of this financial bias commencing right from the toy-store aisles, this data point serves as a sparking point for wider dialogues surrounding gender-based pricing inequality, advocating for consumer awareness and regulatory evolution.

Men’s sneakers were 24% cheaper than women’s sneakers.

Weaving itself into the broader fabric of Pink Tax discourse, the intriguing statistic – men’s sneakers being 24% cheaper than women’s – provides a tangible snapshot of gender-based pricing disparity. In the intricate dance of numbers and data, it sidesteps our attention towards the cost discrepancy not just confined to beauty products or sanitary items, but brazenly strutting across all corners of consumer market, even athletic footwear. This sneaky sneak-peek, through the looking glass of a sports shoe price-tag, amplifies the economic inequality women face, and underscores the necessity, urgency even, for equitable pricing.

Women, on average, pay 8% more for adult clothing than men.

The surprising revelation that women, on average, pay 8% more for adult clothing than men lends credibility to the under-recognized issue of ‘Pink Tax’, a terminological embodiment of gender-based price discrimination. Away from merely being an intriguing piece of trivia, this statistic unearths deep-seated, systemic inequities in market practices, effectively burdening female consumers with a higher cost of living. Anchoring the issue in tangible data, it fortifies discussions surrounding the ‘Pink Tax’ and the broader dialogue on gender equality, challenging notions of fairness and equality in everyday commerce that readers of the blog post may have taken for granted.

Women pay 48% more for shampoo and conditioner.

Drawing attention to the statistic that women pay 48% more for shampoo and conditioner, punctuates the economic inequality cemented by the pink tax phenomenon. This markup, disproportionately affecting women for virtually the same products as their male counterparts, underpins a substantial gender-based price discrimination that women face in the consumer marketplace. Thus, in the realm of Pink Tax statistics, this figure provides a stark illustration of how everyday purchases contribute to the stealthy financial burden women shoulder, making it a discussion point not just about shampoo and conditioner, but about broader issues of gender equality in economic contexts.

Women’s jeans are 10% more expensive than men’s.

Unraveling the puzzling fabric of gender-based pricing, the statistic showing women’s jeans as being 10% pricier than men’s becomes a riveting thread in the thick tapestry of Pink Tax debates. A clear embodiment of this controversial financial burden that women incur simply for products designed for them, it exhibits incontrovertible numerical evidence of the existence of the Pink Tax. By weaving this potent example into the narrative, readers gain a tangible understanding of how the Pink Tax permeates everyday life products such as clothing, reinforcing the importance and urgency of addressing gender-based price discrimination.

A female razor cartridge costs 11% more than a razor cartridge for men.

The statistic that a female razor cartridge costs 11% more than a razor cartridge for men provides a compelling data point in the context of a blog post about Pink Tax Statistics. It speaks volumes about the persisting gender-based price discrimination known as the ‘Pink Tax’ phenomenon in consumer goods sector and personal care products in specific. This differential pricing strategy not only contributes to the economic disadvantages faced by women but also evidences the deep-seated nature of gender bias in our society, making it vital for reforms in retail practices and even more critical for consumers to be aware about.

Women pay 15% more for a shirt dry cleaned than men.

Highlighting the statistic that women pay 15% more for a shirt dry cleaning than men adds substance to the argument of ‘Pink Tax’, an economic reality where women’s products or services are often costlier than the equivalent for men. Precisely, it is a compelling example underlining the fact that women might be unfavourably targeted with higher prices, not just in retail but also in service sectors like dry cleaning. This hidden extra cost emerges across a wide array of products and services, and by shedding light on it, we are stepping closer to spread awareness and instigate a much-needed debate on gender-based price discrimination.

56% of women are not aware of the pink tax.

In the tapestry of Pink Tax statistics, the statistic – ‘56% of women are not aware of the pink tax.’ – paints a rather notable picture. A significant majority of women, whose wallets are directly affected, are oblivious to this tax, highlighting the unconscious biases at play. This underlines the urgency for raising awareness about this unjust gender-based pricing disparity in common consumer goods and services, moving towards a more equitable consumption landscape. Such a statistic anchors the narrative of the blog post, unraveling the multifaceted issues surrounding the Pink Tax in a powerful and eye-opening manner.

Women’s underwear is 27% more expensive than men’s.

Highlighting the disparity, where women’s underwear is 27% more expensive than men’s, helps to underscore the central issue discussed in the blog post about Pink Tax Statistics. The gist is, this data magnifies the insidious nature of gender-based pricing, colloquially termed as “Pink Tax”. It envelops not just products traditionally invested in by women alone, but also extends to everyday essentials, silently eating into their hard-earned finances. In effect, such data not only nudges consciousness about the existence of this subtle, yet pervasive financial discrimination, but its unabated prevalence, demanding prompt attention and remedial action.

Boys’ jeans are 13% cheaper than girls’ jeans.

Deepening the understanding of the pervasive “Pink Tax”, the statistic revealing boys’ jeans being 13% cheaper than girls’ jeans offers a tangible glimpse into how widespread and systemic this gender-based price disparity can be. Contrasting price difference notably in everyday items like clothing, this statistic serves to solidify the conversations around the economic inequality women often face. In the context of a blog post about Pink Tax Statistics, this numerical value acts as a powerful tool, helping drive the narrative forward, fostering understanding, and igniting a desire for change.

Women’s haircuts cost 40% more than men’s on average.

The statistic, ‘Women’s haircuts cost 40% more than men’s on average’, serves as a sharp illustration of the Pink Tax phenomenon for readers. Through this concrete example, the seemingly invisible economic disparity becomes undeniable, providing solid, practical evidence of an issue that might otherwise appear abstract. The blog post leveraging this statistic has the potential to resonate powerfully, prompting readers to consider wider economic inequalities and fueling a more informed and nuanced conversation about the broader implications of gender-based price discrimination.

53% of women were charged more for a mortgage loan than men.

In the narrative of the Pink Tax Statistics, the fact that 53% of women were charged more for a mortgage loan than men doesn’t merely exist as a number on paper. Instead, it presents a stark reality of gender-based price discrimination that goes beyond tangible products or services and ventures into areas like home ownership. It underscores the broader economic implications of the Pink Tax, revealing how seemingly unrelated sectors like the housing market are silently contributing to the financial imbalance between genders. This statistic furthers the dialogue on gender equality, pushing for transparency and fair pricing in every corner of the marketplace.

A shirt identical in all but color, costs $2 more in pink.

Shedding light on the nuanced reality of the Pink Tax, the aforementioned statistic reflects an unspoken discriminatory practice in the marketplace. The fact that a shirt identical in all aspects, barring the color, costs an extra $2 when it’s pink, drives home the point of an unfair gender-biased pricing strategy. Notably, this “Pink Tax” often targets products marketed towards women, subtly surcharging them for essentially the same items their male counterparts purchase. This statistic, thus, becomes an integral part of our discourse on Pink Tax, helping to raise awareness, stimulate debate and inspire actions towards gender economic equity.

Women’s deodorant is 3% more expensive than men’s deodorant.

Dissecting the minutiae of gender-specific pricing, the 3% extra cost attached to women’s deodorant shines a light on an everyday habit where women are subtly shouldered with a higher financial burden. Embedding this penalty in such a basic necessity brings to life the abstract concept of the Pink Tax, and its tangible impacts on women’s disposable income. This increment not only demonstrates the prevalence of gender-based pricing strategies, but also questions their fairness, fueling further discussion on equity in retail consumer goods, making it a prime ingredient in the hot pot of Pink Tax Statistics.

42% of women’s products cost more than the men’s version.

Unveiling an economic disparity within the gendered marketplace, our eye-opening statistic indicates that 42% of women’s products come with a higher price tag than their male equivalents. This fact swims into view against the unsettling backdrop of the ‘Pink Tax’, a trend which accentuates the silent but significant financial burden endured by women on a daily basis. In a profound contradiction to the principles of economic equality, women are persistently compelled to bear an additional cost for their gender— an underhanded surcharge that amplifies with every pink-packaged product. Decoding this statistic allows us to not only comprehend the broadly painted strokes of the ‘Pink Tax’, but also question the pervasive and costly color-coding of gender in our everyday consumer landscape.


The Pink Tax statistics reveal a significant disparity in pricing between products and services aimed towards men and women. This often-overlooked phenomenon contributes to financial inequality between genders, an issue requiring attention from both consumers and regulatory authorities. We must collectively strive for transparency in marketing and pricing strategies and push for legislation ensuring gender-neutral pricing. Personal financial choices can also make a difference; educating oneself about the Pink Tax can help consumers make informed decisions. The data underscore the need for a change, emphasizing the inherent inequity women face in our current economic market.


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What is 'Pink Tax'?

Pink Tax' refers to the additional amount women are charged for certain products or services, including personal care products, dry cleaning, auto maintenance, and more. The name comes from the fact that many of these products are literally pink.

How significant is the Pink Tax?

The Pink Tax can add a substantial amount to the goods and services a woman purchases over her lifetime. In fact, a study by the New York City Department of Consumer Affairs found that on average, products for women or girls cost 7% more than comparable ones for men and boys.

Which sectors are most affected by the Pink Tax?

The Pink Tax affects a variety of sectors, but some particularly notable ones include personal care products, clothing, and toys. It is also observed in services like haircuts, dry cleaning, and auto maintenance where women tend to pay more than men for similar services.

Is the Pink Tax legal?

While it’s not directly illegal in many places, some argue that the Pink Tax is a form of gender discrimination. However, it's a complex issue, and regulations vary in different jurisdictions. Some states in the U.S. have introduced legislation to tackle this issue.

How can consumers avoid the Pink Tax?

Consumers can avoid the Pink Tax by being aware of pricing discrepancies and, when possible, purchasing gender-neutral items. Comparing unit prices between "men's" and "women's" versions of a product can also help identify if one is priced higher than the other. Additionally, some advocate for policy changes to eliminate the Pink Tax.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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