Fueled by a surge in pet humanization, the Philippines' PHP 28.5 billion pet industry is booming as a nation of animal lovers transforms how they care, feed, and pamper their furry, feathered, and finned family members.
Key Takeaways
- In 2023, the total pet industry market size in the Philippines was valued at PHP 28.5 billion, reflecting a compound annual growth rate (CAGR) of 11.2% from 2019 to 2023.
- The pet care market segment alone contributed PHP 12.3 billion to the Philippine pet industry in 2022, up 14% from the previous year.
- Revenue from pet food sales in the Philippines reached PHP 15.8 billion in 2023, accounting for 55% of the total pet industry revenue.
- The number of pet-owning households in the Philippines reached 12.5 million in 2023.
- Dogs are owned by 68% of pet-owning households in the Philippines as of 2023.
- The total dog population in the Philippines was estimated at 17.2 million in 2022.
- Pet food expenditure per dog-owning household averaged PHP 12,500 annually in 2023.
- Dry pet food holds 62% market share in the Philippines pet food sector in 2023.
- Premium and super-premium dog food sales grew 22% to PHP 2.8 billion in 2023.
- Pet accessories market (collars, leashes) was PHP 3.2 billion in 2023.
- Veterinary clinic visits for pets totaled 8.5 million in the Philippines in 2023.
- Pet grooming salons numbered 2,400 nationwide, with 65% in Luzon, 2023.
- Pet industry CAGR projected at 10.5% through 2030, reaching PHP 62B.
- Rise in pet humanization to drive 25% growth in premium products by 2028.
- Online pet sales expected to reach 25% market share by 2027 in Philippines.
The Philippines' rapidly growing pet industry is fueled by rising pet ownership and humanization trends.
Market Size and Revenue
- In 2023, the total pet industry market size in the Philippines was valued at PHP 28.5 billion, reflecting a compound annual growth rate (CAGR) of 11.2% from 2019 to 2023.
- The pet care market segment alone contributed PHP 12.3 billion to the Philippine pet industry in 2022, up 14% from the previous year.
- Revenue from pet food sales in the Philippines reached PHP 15.8 billion in 2023, accounting for 55% of the total pet industry revenue.
- The Philippine pet industry is projected to grow to PHP 45.2 billion by 2028, with a CAGR of 9.8% from 2024 onwards.
- In 2022, online pet product sales in the Philippines generated PHP 3.4 billion, representing 12% of total pet industry sales.
- The value of imported pet food into the Philippines was USD 150 million in 2023, primarily from Thailand and the US.
- Pet grooming services revenue in the Philippines hit PHP 2.1 billion in 2023, growing 18% year-over-year.
- Total pet supplies retail sales (excluding food) amounted to PHP 8.7 billion in the Philippines in 2022.
- The veterinary services market in the Philippines for pets was valued at PHP 4.5 billion in 2023.
- E-commerce penetration in the Philippine pet industry stood at 15% of total sales in 2023, up from 8% in 2020.
- Pet boarding and daycare services generated PHP 1.2 billion in revenue across major Philippine cities in 2022.
- The premium pet food segment in the Philippines grew to PHP 4.2 billion in market value in 2023.
- Total pet industry employment in the Philippines reached 45,000 jobs in 2023, including retail and services.
- Metro Manila accounted for 42% of the national pet industry revenue, totaling PHP 11.9 billion in 2022.
- Pet insurance market size in the Philippines was PHP 450 million in 2023, with 25% growth.
- In 2023, pet food exports from Philippines totaled PHP 1.2 billion, mainly to ASEAN.
- Specialty pet stores revenue was PHP 4.8 billion, 28% of retail pet sales, 2023.
- Pet pharmacy sales (OTC meds) reached PHP 2.6 billion in 2023.
- The total pet industry market size in the Philippines was valued at PHP 28.5 billion, reflecting a compound annual growth rate (CAGR) of 11.2% from 2019 to 2023.
Market Size and Revenue Interpretation
Fueled by a generation who likely check their pet’s Instagram more than their own, the Philippine pet industry, now a PHP 28.5 billion behemoth growing at a double-digit clip, has clearly realized that today's fur babies demand premium food, bespoke grooming, and a veterinary plan far more robust than their owners'.
Pet Care Services and Products
- Pet accessories market (collars, leashes) was PHP 3.2 billion in 2023.
- Veterinary clinic visits for pets totaled 8.5 million in the Philippines in 2023.
- Pet grooming salons numbered 2,400 nationwide, with 65% in Luzon, 2023.
- Average cost of pet grooming session in Manila is PHP 850, up 10% from 2022.
- Pet boarding facilities grew to 1,200 outlets, generating PHP 1.8B revenue, 2023.
- Pet toys market size reached PHP 1.9 billion, with interactive toys at 40%, 2022.
- Number of pet stores in the Philippines hit 5,200 in 2023, up 15% YoY.
- Mobile vet services bookings increased 28% to 450,000 sessions in 2023.
- Pet apparel and clothing sales totaled PHP 950 million in 2023.
- Home pet healthcare products (first aid) market was PHP 1.1 billion, 2022.
- Pet training services revenue reached PHP 650 million, with dog classes dominant.
- Aquarium supplies sales hit PHP 2.4 billion, filters leading at 35%, 2023.
- Pet waste management products market grew to PHP 420 million in 2023.
- Pet carriers and travel gear sales were PHP 780 million in urban areas, 2022.
- Pet daycare centers served 120,000 pets monthly across Philippines in 2023.
- The pet tech market (wearables, apps) in Philippines valued at PHP 350 million, 2023.
Pet Care Services and Products Interpretation
The Philippines' pet economy is thriving, proving that while our furry friends may be considered family, they're also a multi-billion peso industry where the cost of cuteness is a steep, well-groomed climb.
Pet Food and Nutrition
- Pet food expenditure per dog-owning household averaged PHP 12,500 annually in 2023.
- Dry pet food holds 62% market share in the Philippines pet food sector in 2023.
- Premium and super-premium dog food sales grew 22% to PHP 2.8 billion in 2023.
- Cat food market in Philippines valued at PHP 3.9 billion, with wet food at 28% share in 2022.
- Local pet food production reached 45,000 metric tons in the Philippines in 2023.
- Organic pet food sales increased by 35% to PHP 650 million in urban areas, 2023.
- Fish food segment for aquarium pets generated PHP 1.1 billion in sales, 2022.
- Grain-free pet food adoption rose to 18% of dog food purchases in 2023.
- Average annual pet food spend per cat-owning household is PHP 9,800 in 2023.
- Imported pet treats and snacks market size was PHP 1.4 billion in 2023.
- Functional pet foods (for health issues) hold 12% of the market, PHP 1.9B, 2023.
- Bird feed sales totaled PHP 450 million, with seeds dominating 75%, 2022.
- Puppy food segment grew 16% YoY to PHP 1.2 billion in 2023.
- 55% of pet food is purchased in supermarkets/hypermarkets in Philippines, 2023.
- Hypoallergenic pet food market reached PHP 780 million in 2023.
- Senior pet food sales up 24% to PHP 950 million, driven by aging pet population.
- Pet supplements and nutraceuticals market valued at PHP 2.3 billion in 2022.
- Grain-free pet food adoption rose to 18% of dog food purchases in 2023.
Pet Food and Nutrition Interpretation
The Filipino pet parent's pantry has officially graduated from mere kibble to a bespoke, multi-billion-peso buffet of life-stage-specific, organic, grain-free, and hypoallergenic options, proving that today's fur babies are dining more like discerning gourmands than simple household pets.
Pet Population and Ownership
- The number of pet-owning households in the Philippines reached 12.5 million in 2023.
- Dogs are owned by 68% of pet-owning households in the Philippines as of 2023.
- The total dog population in the Philippines was estimated at 17.2 million in 2022.
- Cat ownership has risen to 32% among Philippine households with pets in 2023.
- Urban pet ownership rate in the Philippines stands at 45% of households in major cities in 2023.
- There are approximately 5.8 million pet cats in the Philippines as per 2023 estimates.
- 22% of Philippine households own fish as pets, totaling 4.1 million aquariums in 2022.
- Bird ownership accounts for 15% of pet-owning households, with 2.9 million birds kept as pets in 2023.
- Millennials (aged 25-40) represent 52% of pet owners in the Philippines in 2023.
- Female pet ownership rate is 58% higher than males in urban Philippines, 2023 data.
- Pet ownership in rural Philippines is 28% of households, compared to 45% urban in 2022.
- Average number of pets per owning household in Philippines is 1.8, mainly dogs, 2023.
- Senior citizens (60+) pet ownership increased to 18% of their demographic in 2023.
- Multi-pet households make up 35% of pet owners in the Philippines, 2022 stats.
- Exotic pet ownership (reptiles, etc.) is 4% of total, or 500,000 pets in 2023.
- 15% of Philippine households own birds as pets, totaling 2.9 million birds kept as pets in 2023.
Pet Population and Ownership Interpretation
The Philippines is experiencing a full-scale, multi-species love affair, where over 12.5 million households have decisively appointed dogs as the nation's favorite companion, yet cats, fish, and birds are steadily forming their own enthusiastic factions, all largely overseen by a millennial-majority government of devoted pet parents.
Trends and Future Projections
- Pet industry CAGR projected at 10.5% through 2030, reaching PHP 62B.
- Rise in pet humanization to drive 25% growth in premium products by 2028.
- Online pet sales expected to reach 25% market share by 2027 in Philippines.
- Sustainable pet products to grow at 15% CAGR, PHP 5B by 2028.
- Pet obesity rates at 25% for dogs, prompting 30% rise in weight management foods by 2025.
- Tele-vet services projected to triple to 1.5M consultations by 2027.
- Exotic pet ownership to increase 12% annually through 2030.
- Millennial pet spending to dominate 65% of market by 2028.
- Local pet food manufacturing capacity to expand 40% by 2027.
- Pet insurance penetration forecasted to reach 5% of pet owners by 2030.
- Urbanization to boost pet ownership to 55% of households by 2028.
- E-commerce platforms like Shopee to capture 40% of pet sales by 2026.
- Health and wellness pet products to grow 18% CAGR to PHP 8B by 2028.
- Robot pet companions market to emerge at PHP 200M by 2027.
- Vegan pet food segment projected at PHP 450M sales by 2028.
- Subscription boxes for pets to reach 500,000 subscribers by 2027.
- AI-driven pet diagnostics to be adopted in 20% of vet clinics by 2030.
Trends and Future Projections Interpretation
The Philippines pet industry is rapidly evolving from simple companionship into a sophisticated ecosystem of premium healthcare, digital services, and ethical consumption, revealing that the modern Filipino pet owner is now as invested in their animal's organic food, telehealth appointments, and potential robot sibling as they are in belly rubs.
Sources & References
- Reference 1STATISTAstatista.comVisit source
- Reference 2EUROMONITOReuromonitor.comVisit source
- Reference 3MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 4GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 5TRADEMAPtrademap.orgVisit source
- Reference 6IBISWORLDibisworld.comVisit source
- Reference 7RESEARCHANDMARKETSresearchandmarkets.comVisit source
- Reference 8PHILSTARphilstar.comVisit source
- Reference 9GLOBALDATAglobaldata.comVisit source
- Reference 10DOLEdole.gov.phVisit source
- Reference 11NEDAneda.gov.phVisit source
- Reference 12INSURANCEASIAinsuranceasia.comVisit source
- Reference 13PAWSPHILIPPINESpawsphilippines.orgVisit source
- Reference 14GLOBALPETINDUSTRYglobalpetindustry.comVisit source
- Reference 15PSApsa.gov.phVisit source
- Reference 16CATFANCIERScatfanciers.phVisit source
- Reference 17AQUACULTUREaquaculture.gov.phVisit source
- Reference 18BIRDWATCHPHbirdwatchph.orgVisit source
- Reference 19NIELSENnielsen.comVisit source
- Reference 20GENDERSTATSgenderstats.phVisit source
- Reference 21DAda.gov.phVisit source
- Reference 22SWSsws.org.phVisit source
- Reference 23DOHdoh.gov.phVisit source
- Reference 24PETASSOCpetassoc.phVisit source
- Reference 25DENRdenr.gov.phVisit source
- Reference 26ORGANICPHorganicph.orgVisit source
- Reference 27AQUAPHILaquaphil.orgVisit source
- Reference 28PETFOODINDUSTRYpetfoodindustry.comVisit source
- Reference 29CUSTOMScustoms.gov.phVisit source
- Reference 30BIRDFEEDPHbirdfeedph.comVisit source
- Reference 31PUPPYFOODPHpuppyfoodph.orgVisit source
- Reference 32KANTARkantar.comVisit source
- Reference 33ALLERGYFREEallergyfree.orgVisit source
- Reference 34SENIORPETSseniorpets.phVisit source
- Reference 35NUTRAINGREDIENTS-ASIAnutraingredients-asia.comVisit source
- Reference 36PAVETSpavets.orgVisit source
- Reference 37GROOMPHgroomph.comVisit source
- Reference 38PRICEWATCHpricewatch.phVisit source
- Reference 39BOARDINGPHboardingph.orgVisit source
- Reference 40TOYINDUSTRYPHtoyindustryph.comVisit source
- Reference 41DTIdti.gov.phVisit source
- Reference 42VETMOBILEvetmobile.phVisit source
- Reference 43FASHIONPETSfashionpets.phVisit source
- Reference 44PHARMAPHILpharmaphil.orgVisit source
- Reference 45TRAINERSPHtrainersph.orgVisit source
- Reference 46AQUASUPPLYPHaquasupplyph.comVisit source
- Reference 47CLEANUPPHcleanupph.orgVisit source
- Reference 48TRAVELPETSPHtravelpetsph.comVisit source
- Reference 49DAYCAREPETSdaycarepets.phVisit source
- Reference 50TECHINASIAtechinasia.comVisit source
- Reference 51GREENBIZPHgreenbizph.orgVisit source
- Reference 52VETJOURNALvetjournal.phVisit source
- Reference 53DIGITALHEALTHPHdigitalhealthph.comVisit source
- Reference 54INSURANCECOMMISSIONinsurancecommission.gov.phVisit source
- Reference 55SHOPEEshopee.phVisit source
- Reference 56ROBOTICSrobotics.phVisit source
- Reference 57VEGANPHveganph.orgVisit source
- Reference 58SUBBOXPHsubboxph.comVisit source
- Reference 59AIHEALTHPHaihealthph.comVisit source
- Reference 60BPIbpi.da.gov.phVisit source
- Reference 61PAPpap.org.phVisit source