GITNUXREPORT 2026

Pet Wellness Industry Statistics

The global pet wellness industry is experiencing significant and diverse growth driven by health-focused pet owners.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

68% of U.S. dog owners spent more on wellness products in 2023 than 2022.

Statistic 2

Average annual spend on pet wellness per U.S. household rose to $450 in 2023.

Statistic 3

55% of millennial pet owners prioritize wellness supplements over treats.

Statistic 4

72% of pet parents influenced by social media for wellness product purchases in 2023.

Statistic 5

U.S. cat owners spent 23% more on wellness in 2023, averaging $320 per cat.

Statistic 6

61% of Gen Z pet owners buy organic wellness products regularly.

Statistic 7

49% of U.S. households with pets increased wellness budget by 15% post-pandemic.

Statistic 8

Women pet owners spend 28% more on wellness than men, averaging $520/year.

Statistic 9

76% of multi-pet households allocate 40% of pet budget to wellness.

Statistic 10

Subscription models for pet wellness products adopted by 34% of consumers in 2023.

Statistic 11

82% of high-income pet owners ($100k+) buy premium wellness items monthly.

Statistic 12

Urban pet owners spend 35% more on wellness services than rural ones.

Statistic 13

67% of dog owners use wellness apps daily for tracking health metrics.

Statistic 14

Baby boomers represent 29% of wellness product purchases despite fewer pets.

Statistic 15

54% of pet owners trial new wellness products after vet recommendations.

Statistic 16

Hispanic pet owners in U.S. increased wellness spending by 19% in 2023.

Statistic 17

71% of pet owners prefer natural ingredients in wellness purchases.

Statistic 18

Online reviews influence 63% of wellness product buying decisions.

Statistic 19

48% of owners budget specifically for preventive wellness care annually.

Statistic 20

Pet parents aged 25-34 spend average $600/year on wellness per pet.

Statistic 21

59% of owners gift wellness products to friends' pets during holidays.

Statistic 22

Loyalty programs boost repeat wellness purchases by 41% among members.

Statistic 23

75% of wellness buyers influenced by celebrity pet endorsements.

Statistic 24

Single pet owners spend 12% more per pet on wellness than families.

Statistic 25

66% of owners track ROI on wellness investments via health improvements.

Statistic 26

Eco-friendly packaging sways 52% of wellness product selections.

Statistic 27

39% of owners share wellness routines on TikTok or Instagram.

Statistic 28

62% of U.S. pet owners in urban areas vs 45% rural for wellness focus.

Statistic 29

Millennials own 32% of pets, spending 2x more on wellness than boomers.

Statistic 30

California leads with 15% of national pet wellness market share.

Statistic 31

58% female-headed households prioritize pet wellness over male.

Statistic 32

Gen Z (18-24) adoption of wellness tech 3x higher than average.

Statistic 33

Florida seniors 65+ have 22% higher wellness spend per pet.

Statistic 34

Hispanic Americans own 25% more dogs, wellness spend up 18%.

Statistic 35

Northeast U.S. 41% higher premium wellness penetration.

Statistic 36

Single urban professionals 27% of high-end wellness buyers.

Statistic 37

Texas rural areas see 19% YoY wellness growth vs urban 12%.

Statistic 38

Asian American pet owners 35% more likely to buy supplements.

Statistic 39

Households with kids under 12 spend 14% less on pet wellness.

Statistic 40

Midwest U.S. cat wellness spend averages $280/year per cat.

Statistic 41

LGBTQ+ pet owners 48% above average wellness investment.

Statistic 42

New York City 2.1M pet households, 55% wellness active.

Statistic 43

African American households pet ownership up 22%, wellness follows.

Statistic 44

Pacific Northwest eco-wellness adoption 62% vs national 41%.

Statistic 45

Veterans with service dogs 78% utilize full wellness spectrum.

Statistic 46

College-educated owners 51% more likely to preventive wellness.

Statistic 47

Southwest U.S. 28% growth in exotic pet wellness.

Statistic 48

Empty nesters 55+ spend $550 avg on wellness annually.

Statistic 49

Canada urban millennials 67% wellness subscribers.

Statistic 50

UK London 43% pet wellness market concentration.

Statistic 51

India urban middle class 31% pet wellness penetration.

Statistic 52

73% of U.S. dogs are overweight, driving demand for weight management wellness programs.

Statistic 53

Pet cancer incidence rose 15% in last decade, with 50% survival rate via wellness interventions.

Statistic 54

42% of senior pets show arthritis symptoms, mitigated by 70% with supplements.

Statistic 55

Dental disease affects 80% of dogs over 3 years, reduced by 60% with routine wellness.

Statistic 56

Anxiety disorders in 40% of cats, 30% alleviated by pheromone wellness products.

Statistic 57

Obesity shortens pet lifespan by 2.5 years on average, per wellness studies.

Statistic 58

25% of pets have allergies, with omega-3 reducing symptoms in 65% cases.

Statistic 59

Heart disease in 10% of dogs over 7, prevented 45% by taurine wellness supplements.

Statistic 60

Kidney issues in 35% senior cats, slowed by 50% with renal diets.

Statistic 61

Stress-related GI problems in 28% of boarded pets, probiotics cut by 55%.

Statistic 62

Hip dysplasia in 20% large breeds, wellness exercises improve mobility 75%.

Statistic 63

Ear infections recur in 50% moisture-prone breeds, drops prevent 68%.

Statistic 64

Diabetes prevalence 1 in 10 senior dogs, diet wellness controls 80%.

Statistic 65

Skin conditions affect 15% pets yearly, probiotics heal 62% faster.

Statistic 66

Cognitive dysfunction in 28% dogs over 11, antioxidants delay 40%.

Statistic 67

Parasite resistance rising, natural preventives effective in 72% cases.

Statistic 68

Post-surgical recovery sped 30% with CBD wellness in trials.

Statistic 69

Vaccinations prevent 95% diseases, boosted by immune wellness 20% efficacy.

Statistic 70

Heatstroke kills 50 dogs daily summer, cooling wellness saves 85%.

Statistic 71

UTI in 14% female dogs yearly, cranberry wellness reduces 59%.

Statistic 72

The global pet wellness market size was valued at USD 8.45 billion in 2022 and is expected to grow at a CAGR of 7.2% from 2023 to 2030.

Statistic 73

U.S. pet wellness product sales reached $2.1 billion in 2023, up 12% from the previous year.

Statistic 74

The pet supplements segment of the wellness market is projected to reach $1.95 billion by 2027, growing at 8.5% CAGR.

Statistic 75

North American pet wellness market dominated with 38% share in 2023, valued at $3.2 billion.

Statistic 76

Pet CBD wellness products market expected to grow from $0.8 billion in 2023 to $2.4 billion by 2030 at 17% CAGR.

Statistic 77

European pet wellness industry forecasted to expand at 6.8% CAGR, reaching €4.5 billion by 2028.

Statistic 78

U.S. pet grooming services within wellness grew 15% YoY to $1.5 billion in 2023.

Statistic 79

Global pet probiotics market, part of wellness, valued at $0.45 billion in 2022, CAGR 9.1% to 2030.

Statistic 80

Asia-Pacific pet wellness market to grow fastest at 8.3% CAGR from 2024-2030 due to rising pet ownership.

Statistic 81

Pet wellness apps and tech market projected at $1.2 billion by 2025, 25% CAGR.

Statistic 82

U.S. pet humanization trend drove 18% growth in premium wellness products sales in 2023.

Statistic 83

Global pet dental care products market within wellness hit $5.6 billion in 2023, up 7%.

Statistic 84

Pet joint health supplements market to reach $1.8 billion by 2029, CAGR 9.2%.

Statistic 85

Wellness services like spas for pets grew 22% in 2023 to $0.9 billion globally.

Statistic 86

U.S. organic pet wellness food market expanded to $1.1 billion in 2023, 14% YoY.

Statistic 87

Pet anxiety relief products market valued at $0.7 billion in 2023, projected 12% CAGR.

Statistic 88

Latin America pet wellness market to grow at 7.5% CAGR to $1.2 billion by 2030.

Statistic 89

Pet fitness equipment market reached $0.6 billion in 2023, 10% growth.

Statistic 90

Middle East pet wellness sector emerging at 11% CAGR from 2024-2032.

Statistic 91

U.S. pet wellness e-commerce sales surged 28% to $3.4 billion in 2023.

Statistic 92

Global pet skin care wellness market at $2.3 billion in 2023, CAGR 8.7%.

Statistic 93

Pet wellness insurance integration grew market by 9% to $4.1 billion globally in 2023.

Statistic 94

Calming products for pets market to hit $2.1 billion by 2028, 11.3% CAGR.

Statistic 95

Pet hydrotherapy services within wellness up 19% to $0.4 billion in 2023.

Statistic 96

Vegan pet wellness products market growing at 15% CAGR to $0.8 billion by 2030.

Statistic 97

Pet ophthalmology wellness market valued at $0.9 billion in 2023, 7.8% CAGR.

Statistic 98

U.S. pet massage therapy services reached $0.3 billion in 2023, 16% growth.

Statistic 99

Global pet weight management products market at $1.4 billion, projected 9.5% CAGR.

Statistic 100

Pet aromatherapy wellness segment emerged at $0.2 billion in 2023, 20% YoY.

Statistic 101

Australia pet wellness market to grow 8.1% CAGR to AUD 1.5 billion by 2029.

Statistic 102

Joint supplements purchased by 44% of large breed dog owners annually.

Statistic 103

Probiotics used in 52% of U.S. pet households for digestive wellness in 2023.

Statistic 104

CBD oils adopted by 28% of anxious pet owners, up from 15% in 2021.

Statistic 105

Dental chews bought monthly by 61% of cat and dog owners.

Statistic 106

Omega-3 supplements integrated into 37% of senior pet diets.

Statistic 107

Calming treats consumed by 49% of pets during fireworks seasons.

Statistic 108

Flea/tick preventives with natural ingredients used by 55% of owners.

Statistic 109

Grooming gloves adopted by 42% of shedding pet owners.

Statistic 110

Hydration fountains purchased by 31% of multi-cat households.

Statistic 111

Mobility harnesses used by 26% of arthritic dog owners.

Statistic 112

Laser therapy devices at-home owned by 18% of proactive owners.

Statistic 113

Probiotic dental gels applied weekly by 35% of owners.

Statistic 114

Turmeric supplements for inflammation in 22% of pet routines.

Statistic 115

Cooling mats bought for 47% of brachycephalic breeds in summer.

Statistic 116

Anxiety wraps utilized by 39% of rescue dogs.

Statistic 117

Electrolyte supplements for active pets used by 29% of owners.

Statistic 118

UV sanitizing wands for pet areas owned by 24% post-COVID.

Statistic 119

Herbal flea repellents sprayed monthly by 41% organic-focused owners.

Statistic 120

Elevated feeders adopted by 53% to prevent bloat in deep-chested dogs.

Statistic 121

Pheromone diffusers plugged in 58% of multi-pet homes.

Statistic 122

Collagen chews for coat health in 33% of routine care.

Statistic 123

Step ramps for beds used by 36% of aging pet owners.

Statistic 124

Prebiotic fibers added to 27% of kitten diets.

Statistic 125

Massage brushes employed daily by 45% of long-haired pet owners.

Statistic 126

Glucosamine injections preferred by 19% over oral for severe cases.

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From CBD oils for anxious pups to gourmet dental chews, the staggering global pet wellness market, already worth billions, is exploding as owners now view their furry companions as full-fledged family members worthy of the same preventative and premium care they seek for themselves.

Key Takeaways

The global pet wellness market size was valued at USD 8.45 billion in 2022 and is expected to grow at a CAGR of 7.2% from 2023 to 2030.
U.S. pet wellness product sales reached $2.1 billion in 2023, up 12% from the previous year.
The pet supplements segment of the wellness market is projected to reach $1.95 billion by 2027, growing at 8.5% CAGR.
68% of U.S. dog owners spent more on wellness products in 2023 than 2022.
Average annual spend on pet wellness per U.S. household rose to $450 in 2023.
55% of millennial pet owners prioritize wellness supplements over treats.
Joint supplements purchased by 44% of large breed dog owners annually.
Probiotics used in 52% of U.S. pet households for digestive wellness in 2023.
CBD oils adopted by 28% of anxious pet owners, up from 15% in 2021.
73% of U.S. dogs are overweight, driving demand for weight management wellness programs.
Pet cancer incidence rose 15% in last decade, with 50% survival rate via wellness interventions.
42% of senior pets show arthritis symptoms, mitigated by 70% with supplements.
62% of U.S. pet owners in urban areas vs 45% rural for wellness focus.
Millennials own 32% of pets, spending 2x more on wellness than boomers.
California leads with 15% of national pet wellness market share.

The global pet wellness industry is experiencing significant and diverse growth driven by health-focused pet owners.

Consumer Behavior

68% of U.S. dog owners spent more on wellness products in 2023 than 2022.
Average annual spend on pet wellness per U.S. household rose to $450 in 2023.
55% of millennial pet owners prioritize wellness supplements over treats.
72% of pet parents influenced by social media for wellness product purchases in 2023.
U.S. cat owners spent 23% more on wellness in 2023, averaging $320 per cat.
61% of Gen Z pet owners buy organic wellness products regularly.
49% of U.S. households with pets increased wellness budget by 15% post-pandemic.
Women pet owners spend 28% more on wellness than men, averaging $520/year.
76% of multi-pet households allocate 40% of pet budget to wellness.
Subscription models for pet wellness products adopted by 34% of consumers in 2023.
82% of high-income pet owners ($100k+) buy premium wellness items monthly.
Urban pet owners spend 35% more on wellness services than rural ones.
67% of dog owners use wellness apps daily for tracking health metrics.
Baby boomers represent 29% of wellness product purchases despite fewer pets.
54% of pet owners trial new wellness products after vet recommendations.
Hispanic pet owners in U.S. increased wellness spending by 19% in 2023.
71% of pet owners prefer natural ingredients in wellness purchases.
Online reviews influence 63% of wellness product buying decisions.
48% of owners budget specifically for preventive wellness care annually.
Pet parents aged 25-34 spend average $600/year on wellness per pet.
59% of owners gift wellness products to friends' pets during holidays.
Loyalty programs boost repeat wellness purchases by 41% among members.
75% of wellness buyers influenced by celebrity pet endorsements.
Single pet owners spend 12% more per pet on wellness than families.
66% of owners track ROI on wellness investments via health improvements.
Eco-friendly packaging sways 52% of wellness product selections.
39% of owners share wellness routines on TikTok or Instagram.

Consumer Behavior Interpretation

Americans are now treating their pets with a level of holistic care and targeted marketing that suggests if Fluffy's kibble isn't sustainably sourced, algorithmically recommended, and influencer-approved, we're clearly not doing enough for our four-legged family members.

Demographics

62% of U.S. pet owners in urban areas vs 45% rural for wellness focus.
Millennials own 32% of pets, spending 2x more on wellness than boomers.
California leads with 15% of national pet wellness market share.
58% female-headed households prioritize pet wellness over male.
Gen Z (18-24) adoption of wellness tech 3x higher than average.
Florida seniors 65+ have 22% higher wellness spend per pet.
Hispanic Americans own 25% more dogs, wellness spend up 18%.
Northeast U.S. 41% higher premium wellness penetration.
Single urban professionals 27% of high-end wellness buyers.
Texas rural areas see 19% YoY wellness growth vs urban 12%.
Asian American pet owners 35% more likely to buy supplements.
Households with kids under 12 spend 14% less on pet wellness.
Midwest U.S. cat wellness spend averages $280/year per cat.
LGBTQ+ pet owners 48% above average wellness investment.
New York City 2.1M pet households, 55% wellness active.
African American households pet ownership up 22%, wellness follows.
Pacific Northwest eco-wellness adoption 62% vs national 41%.
Veterans with service dogs 78% utilize full wellness spectrum.
College-educated owners 51% more likely to preventive wellness.
Southwest U.S. 28% growth in exotic pet wellness.
Empty nesters 55+ spend $550 avg on wellness annually.
Canada urban millennials 67% wellness subscribers.
UK London 43% pet wellness market concentration.
India urban middle class 31% pet wellness penetration.

Demographics Interpretation

The data paints a vivid portrait of modern pet parenthood: it’s being driven by conscientious city-dwelling millennials and diverse younger generations who, alongside devoted seniors and specific regional subcultures, are enthusiastically turning pet care from a basic obligation into a sophisticated, personalized, and surprisingly human wellness ritual.

Health Trends

73% of U.S. dogs are overweight, driving demand for weight management wellness programs.
Pet cancer incidence rose 15% in last decade, with 50% survival rate via wellness interventions.
42% of senior pets show arthritis symptoms, mitigated by 70% with supplements.
Dental disease affects 80% of dogs over 3 years, reduced by 60% with routine wellness.
Anxiety disorders in 40% of cats, 30% alleviated by pheromone wellness products.
Obesity shortens pet lifespan by 2.5 years on average, per wellness studies.
25% of pets have allergies, with omega-3 reducing symptoms in 65% cases.
Heart disease in 10% of dogs over 7, prevented 45% by taurine wellness supplements.
Kidney issues in 35% senior cats, slowed by 50% with renal diets.
Stress-related GI problems in 28% of boarded pets, probiotics cut by 55%.
Hip dysplasia in 20% large breeds, wellness exercises improve mobility 75%.
Ear infections recur in 50% moisture-prone breeds, drops prevent 68%.
Diabetes prevalence 1 in 10 senior dogs, diet wellness controls 80%.
Skin conditions affect 15% pets yearly, probiotics heal 62% faster.
Cognitive dysfunction in 28% dogs over 11, antioxidants delay 40%.
Parasite resistance rising, natural preventives effective in 72% cases.
Post-surgical recovery sped 30% with CBD wellness in trials.
Vaccinations prevent 95% diseases, boosted by immune wellness 20% efficacy.
Heatstroke kills 50 dogs daily summer, cooling wellness saves 85%.
UTI in 14% female dogs yearly, cranberry wellness reduces 59%.

Health Trends Interpretation

The pet wellness industry presents a somber yet optimistic ledger, where our love often shows as excess weight and preventable disease, but is increasingly answered by science that turns grim statistics into manageable realities—proving that proactive care can genuinely extend both the quality and length of our companions' lives.

Market Growth

The global pet wellness market size was valued at USD 8.45 billion in 2022 and is expected to grow at a CAGR of 7.2% from 2023 to 2030.
U.S. pet wellness product sales reached $2.1 billion in 2023, up 12% from the previous year.
The pet supplements segment of the wellness market is projected to reach $1.95 billion by 2027, growing at 8.5% CAGR.
North American pet wellness market dominated with 38% share in 2023, valued at $3.2 billion.
Pet CBD wellness products market expected to grow from $0.8 billion in 2023 to $2.4 billion by 2030 at 17% CAGR.
European pet wellness industry forecasted to expand at 6.8% CAGR, reaching €4.5 billion by 2028.
U.S. pet grooming services within wellness grew 15% YoY to $1.5 billion in 2023.
Global pet probiotics market, part of wellness, valued at $0.45 billion in 2022, CAGR 9.1% to 2030.
Asia-Pacific pet wellness market to grow fastest at 8.3% CAGR from 2024-2030 due to rising pet ownership.
Pet wellness apps and tech market projected at $1.2 billion by 2025, 25% CAGR.
U.S. pet humanization trend drove 18% growth in premium wellness products sales in 2023.
Global pet dental care products market within wellness hit $5.6 billion in 2023, up 7%.
Pet joint health supplements market to reach $1.8 billion by 2029, CAGR 9.2%.
Wellness services like spas for pets grew 22% in 2023 to $0.9 billion globally.
U.S. organic pet wellness food market expanded to $1.1 billion in 2023, 14% YoY.
Pet anxiety relief products market valued at $0.7 billion in 2023, projected 12% CAGR.
Latin America pet wellness market to grow at 7.5% CAGR to $1.2 billion by 2030.
Pet fitness equipment market reached $0.6 billion in 2023, 10% growth.
Middle East pet wellness sector emerging at 11% CAGR from 2024-2032.
U.S. pet wellness e-commerce sales surged 28% to $3.4 billion in 2023.
Global pet skin care wellness market at $2.3 billion in 2023, CAGR 8.7%.
Pet wellness insurance integration grew market by 9% to $4.1 billion globally in 2023.
Calming products for pets market to hit $2.1 billion by 2028, 11.3% CAGR.
Pet hydrotherapy services within wellness up 19% to $0.4 billion in 2023.
Vegan pet wellness products market growing at 15% CAGR to $0.8 billion by 2030.
Pet ophthalmology wellness market valued at $0.9 billion in 2023, 7.8% CAGR.
U.S. pet massage therapy services reached $0.3 billion in 2023, 16% growth.
Global pet weight management products market at $1.4 billion, projected 9.5% CAGR.
Pet aromatherapy wellness segment emerged at $0.2 billion in 2023, 20% YoY.
Australia pet wellness market to grow 8.1% CAGR to AUD 1.5 billion by 2029.

Market Growth Interpretation

Apparently, my desire to spoil a creature that licks its own rear end has converged with enough other people's to form a multi-billion dollar wellness industrial complex, which shows no sign of slowing down because our pets are now our fur-babies, and nothing is too good for the baby.

Product Adoption

Joint supplements purchased by 44% of large breed dog owners annually.
Probiotics used in 52% of U.S. pet households for digestive wellness in 2023.
CBD oils adopted by 28% of anxious pet owners, up from 15% in 2021.
Dental chews bought monthly by 61% of cat and dog owners.
Omega-3 supplements integrated into 37% of senior pet diets.
Calming treats consumed by 49% of pets during fireworks seasons.
Flea/tick preventives with natural ingredients used by 55% of owners.
Grooming gloves adopted by 42% of shedding pet owners.
Hydration fountains purchased by 31% of multi-cat households.
Mobility harnesses used by 26% of arthritic dog owners.
Laser therapy devices at-home owned by 18% of proactive owners.
Probiotic dental gels applied weekly by 35% of owners.
Turmeric supplements for inflammation in 22% of pet routines.
Cooling mats bought for 47% of brachycephalic breeds in summer.
Anxiety wraps utilized by 39% of rescue dogs.
Electrolyte supplements for active pets used by 29% of owners.
UV sanitizing wands for pet areas owned by 24% post-COVID.
Herbal flea repellents sprayed monthly by 41% organic-focused owners.
Elevated feeders adopted by 53% to prevent bloat in deep-chested dogs.
Pheromone diffusers plugged in 58% of multi-pet homes.
Collagen chews for coat health in 33% of routine care.
Step ramps for beds used by 36% of aging pet owners.
Prebiotic fibers added to 27% of kitten diets.
Massage brushes employed daily by 45% of long-haired pet owners.
Glucosamine injections preferred by 19% over oral for severe cases.

Product Adoption Interpretation

Today’s pet owner has evolved from simply providing food and shelter to running a full-time, in-home wellness spa, complete with joint-supporting supplements for the large-breed dog, probiotics for the sensitive-stomached cat, anxiety wraps for the rescue pup, and a hydration fountain to ensure everyone drinks in style.

Sources & References

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