GITNUXREPORT 2026

Pet Treats Industry Statistics

The global pet treats market is large, growing, and driven by premium health-focused products.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Mars Petcare holds 28% share of global pet treats market in 2023.

Statistic 2

Nestle Purina generated $4.5 billion from pet treats in 2022.

Statistic 3

General Mills (Blue Buffalo) pet treats revenue up 10% to $1.2B in 2023.

Statistic 4

Colgate-Palmolive (Hill's) captured 15% of premium treats in 2023.

Statistic 5

Private label treats grew to 22% market share in U.S. 2023.

Statistic 6

Spectrum Brands (Goodnites) launched 15 new treats, 8% sales boost.

Statistic 7

J.M. Smucker (Milk-Bone) holds 12% U.S. dog treats share 2023.

Statistic 8

Procter & Gamble exited treats, market share dropped to 3% by 2023.

Statistic 9

ADM pet treats ingredients supplied to 45% top brands in 2023.

Statistic 10

Top 10 companies control 65% of global pet treats sales 2023.

Statistic 11

Freshpet IPO boosted treats segment by 18% stock growth 2023.

Statistic 12

World's largest pet treat plant by Mars in Kansas produces 1M lbs/day.

Statistic 13

Cargill leads ingredients with 19% share in treats 2023.

Statistic 14

Reckitt (Pedigree) 11% global dog treats share 2023.

Statistic 15

Schell & Kampeter (Diamond) grew treats 14% to $900M.

Statistic 16

Big Heart Pet (Meow Mix treats) $1.8B revenue 2023.

Statistic 17

New entrants captured 5% share via DTC channels 2023.

Statistic 18

Champion Petfoods (Orijen treats) premium niche 7% growth.

Statistic 19

Mars acquired 3 treat startups in 2023, expanding portfolio.

Statistic 20

Private labels overtook 3rd place in U.S. with 24% share.

Statistic 21

Haldiram's entered pet treats in India, 2% share quick gain.

Statistic 22

Top 5 firms invested $2.1B in R&D for treats 2023.

Statistic 23

In 2023, 68% of U.S. dog owners purchased pet treats at least monthly.

Statistic 24

45% of pet owners prefer natural ingredient treats, up 15% since 2020.

Statistic 25

Millennial pet owners spend 22% more on treats than Baby Boomers in 2023.

Statistic 26

72% of cat owners buy treats for training purposes in Europe, 2023 survey.

Statistic 27

Online purchases of pet treats rose to 31% of total sales in 2023 in the U.S.

Statistic 28

55% of Gen Z pet parents prioritize grain-free treats, per 2023 poll.

Statistic 29

Treat spending per dog in the UK averaged £45 annually in 2023.

Statistic 30

61% of pet owners influenced by social media in treat purchases, 2023.

Statistic 31

Female pet owners are 28% more likely to buy premium treats than males.

Statistic 32

49% of multi-pet households buy bulk treats monthly in 2023.

Statistic 33

78% of U.S. households with pets bought treats in 2023, average spend $150/year.

Statistic 34

Vegan pet owners seek plant-based treats, 23% growth in demand 2022-2023.

Statistic 35

34% of seniors over 65 buy dental health treats for pets annually.

Statistic 36

Impulse buys account for 42% of pet treat purchases in stores.

Statistic 37

67% of pet owners read labels for allergens before buying treats.

Statistic 38

76% of U.S. pet owners buy treats weekly or bi-weekly in 2023.

Statistic 39

58% prefer treats with real meat as first ingredient per 2023 study.

Statistic 40

Pet treat spending averaged $92 per cat owner in UK 2023.

Statistic 41

41% of owners use treats for dental health, up 10% since 2021.

Statistic 42

Subscription boxes drove 15% of repeat treat purchases in 2023.

Statistic 43

63% of urban pet owners opt for low-calorie treats 2023 survey.

Statistic 44

Hispanic pet owners spend 18% more on treats than average 2023.

Statistic 45

70% influenced by vet recommendations for functional treats.

Statistic 46

Empty nesters increased treat buys by 25% post-retirement.

Statistic 47

53% buy treats based on packaging appeal in supermarkets.

Statistic 48

Gourmet treats for pets saw 19% demand rise among high-income.

Statistic 49

North America dominates dog treats with 38% global share in 2023.

Statistic 50

China pet treats market grew 9.5% to $4.2 billion in 2023.

Statistic 51

Brazil's pet treats sales hit $850 million in 2022, CAGR 7.8% forecast.

Statistic 52

UK pet treats market valued at £1.8 billion in 2023.

Statistic 53

India pet treats sector expanded 14% YoY to $450 million in 2023.

Statistic 54

Germany's premium treats segment reached €650 million in 2023.

Statistic 55

Australia pet treats revenue $720 million AUD in 2023, up 6.2%.

Statistic 56

Japan cat treats market $1.1 billion, 4.5% CAGR projected.

Statistic 57

Mexico pet treats imports rose 12% to $300 million in 2023.

Statistic 58

Middle East pet treats market nascent at $250 million, 11% growth.

Statistic 59

Canada dog treats sales $1.4 billion CAD in 2023.

Statistic 60

Southeast Asia pet treats market $1.8B in 2023, 8.9% CAGR.

Statistic 61

France pet treats sales €2.1B, premium up 7% in 2023.

Statistic 62

South Korea treats market $950M, cat treats 40% share.

Statistic 63

Russia pet treats $600M despite sanctions, 5% growth.

Statistic 64

South Africa pet treats R4.2B in 2023, dogs 65%.

Statistic 65

Netherlands exports $450M pet treats globally 2023.

Statistic 66

UAE pet treats market $180M, luxury segment booming.

Statistic 67

Argentina treats sales $320M, inflation-adjusted 4% up.

Statistic 68

Turkey pet treats 1.2B TRY in 2023, imports dominant.

Statistic 69

New Zealand $250M NZD treats market, organic rising.

Statistic 70

The global pet treats market was valued at USD 28.4 billion in 2022 and is projected to reach USD 45.2 billion by 2030, growing at a CAGR of 6.0% from 2023 to 2030.

Statistic 71

In 2023, the U.S. pet treats market generated revenue of $12.7 billion, representing 42% of the North American pet treats sector.

Statistic 72

The pet treats segment within the global pet food market accounted for 15.2% of total sales in 2022, up from 13.8% in 2019.

Statistic 73

Europe's pet treats market is expected to grow at a CAGR of 5.5% from 2023-2028, driven by premiumization trends.

Statistic 74

Asia-Pacific pet treats market revenue reached $6.8 billion in 2023, with a projected CAGR of 7.2% through 2030.

Statistic 75

The organic pet treats subcategory grew by 12.4% year-over-year in 2023 globally.

Statistic 76

U.S. pet treats sales increased by 8.3% in 2022 to $11.9 billion.

Statistic 77

Global pet treats market volume reached 4.2 million tons in 2022.

Statistic 78

The functional pet treats market is forecasted to hit $10.5 billion by 2027 at 9.1% CAGR.

Statistic 79

Latin America's pet treats market expanded 6.8% in 2023 to $1.2 billion.

Statistic 80

U.S. pet treats market valued at $13.2 billion in 2023, CAGR 5.9% to 2030.

Statistic 81

Global pet treats market expected to grow from $30.1B in 2023 to $47.8B by 2031.

Statistic 82

Pet treats e-commerce sales hit $4.5 billion globally in 2023.

Statistic 83

Premium pet treats segment grew 9.2% YoY in 2023 worldwide.

Statistic 84

Cat treats market size $11.6 billion in 2022, 6.4% CAGR forecast.

Statistic 85

Dog treats volume sales up 4.1% to 2.8 million tons globally 2023.

Statistic 86

Human-grade pet treats market $2.3 billion in 2023, 11% CAGR.

Statistic 87

Pet treats export value from U.S. reached $1.1 billion in 2023.

Statistic 88

52% of dog treats sold in 2023 were soft/chewy varieties in North America.

Statistic 89

Dental chews represented 18.5% of the global pet treats market in 2022.

Statistic 90

Freeze-dried treats grew 15.7% YoY in sales volume in 2023 U.S. market.

Statistic 91

Rawhide alternatives captured 22% market share in chews by 2023.

Statistic 92

Functional treats for joint health accounted for $2.1 billion in 2023 globally.

Statistic 93

Biscuits and baked treats declined 3.2% in volume sales in Europe 2023.

Statistic 94

Training treats for cats made up 12% of feline treat sales in 2022.

Statistic 95

Organic treats segment valued at $3.4 billion globally in 2023.

Statistic 96

Dehydrated meat treats increased 11% in U.S. sales 2022-2023.

Statistic 97

Calming treats sales surged 28% in 2023 amid pet anxiety trends.

Statistic 98

Jerky-style treats held 25.3% share in dog treats market 2023.

Statistic 99

Probiotic-infused treats launched 40+ new SKUs in 2023.

Statistic 100

Soft & chewy cat treats 29% of sales, training treats 19% in 2023.

Statistic 101

Bully sticks and antlers 14% share in natural chews market 2023.

Statistic 102

CBD-infused treats market $450 million globally in 2023.

Statistic 103

Yogurt-based drops for cats up 22% in Europe 2023 sales.

Statistic 104

Grain-free treats fell to 35% share from 48% peak in 2020.

Statistic 105

Collagen-enriched treats for skin health $800M segment 2023.

Statistic 106

Mini treats for small breeds 11% market growth 2022-2023.

Statistic 107

Seafood-flavored treats 8.5% of cat treats in Asia 2023.

Statistic 108

Hypoallergenic treats $1.5B market, 10% CAGR forecast.

Statistic 109

Baked treats with veggies 17% share in health-focused 2023.

1/109

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Snacks for our furry friends are no longer just an indulgence but a booming global industry where the numbers tell an astonishing story of humanization, premiumization, and unprecedented growth.

Key Takeaways

The global pet treats market was valued at USD 28.4 billion in 2022 and is projected to reach USD 45.2 billion by 2030, growing at a CAGR of 6.0% from 2023 to 2030.
In 2023, the U.S. pet treats market generated revenue of $12.7 billion, representing 42% of the North American pet treats sector.
The pet treats segment within the global pet food market accounted for 15.2% of total sales in 2022, up from 13.8% in 2019.
In 2023, 68% of U.S. dog owners purchased pet treats at least monthly.
45% of pet owners prefer natural ingredient treats, up 15% since 2020.
Millennial pet owners spend 22% more on treats than Baby Boomers in 2023.
52% of dog treats sold in 2023 were soft/chewy varieties in North America.
Dental chews represented 18.5% of the global pet treats market in 2022.
Freeze-dried treats grew 15.7% YoY in sales volume in 2023 U.S. market.
North America dominates dog treats with 38% global share in 2023.
China pet treats market grew 9.5% to $4.2 billion in 2023.
Brazil's pet treats sales hit $850 million in 2022, CAGR 7.8% forecast.
Mars Petcare holds 28% share of global pet treats market in 2023.
Nestle Purina generated $4.5 billion from pet treats in 2022.
General Mills (Blue Buffalo) pet treats revenue up 10% to $1.2B in 2023.

The global pet treats market is large, growing, and driven by premium health-focused products.

Competitive Analysis

Mars Petcare holds 28% share of global pet treats market in 2023.
Nestle Purina generated $4.5 billion from pet treats in 2022.
General Mills (Blue Buffalo) pet treats revenue up 10% to $1.2B in 2023.
Colgate-Palmolive (Hill's) captured 15% of premium treats in 2023.
Private label treats grew to 22% market share in U.S. 2023.
Spectrum Brands (Goodnites) launched 15 new treats, 8% sales boost.
J.M. Smucker (Milk-Bone) holds 12% U.S. dog treats share 2023.
Procter & Gamble exited treats, market share dropped to 3% by 2023.
ADM pet treats ingredients supplied to 45% top brands in 2023.
Top 10 companies control 65% of global pet treats sales 2023.
Freshpet IPO boosted treats segment by 18% stock growth 2023.
World's largest pet treat plant by Mars in Kansas produces 1M lbs/day.
Cargill leads ingredients with 19% share in treats 2023.
Reckitt (Pedigree) 11% global dog treats share 2023.
Schell & Kampeter (Diamond) grew treats 14% to $900M.
Big Heart Pet (Meow Mix treats) $1.8B revenue 2023.
New entrants captured 5% share via DTC channels 2023.
Champion Petfoods (Orijen treats) premium niche 7% growth.
Mars acquired 3 treat startups in 2023, expanding portfolio.
Private labels overtook 3rd place in U.S. with 24% share.
Haldiram's entered pet treats in India, 2% share quick gain.
Top 5 firms invested $2.1B in R&D for treats 2023.

Competitive Analysis Interpretation

The pet treat market is a fiercely competitive snack aisle where giants like Mars and Nestle Purina dominate the banquet table, but nimble private labels and new entrants are increasingly snatching bites from their plates.

Consumer Trends

In 2023, 68% of U.S. dog owners purchased pet treats at least monthly.
45% of pet owners prefer natural ingredient treats, up 15% since 2020.
Millennial pet owners spend 22% more on treats than Baby Boomers in 2023.
72% of cat owners buy treats for training purposes in Europe, 2023 survey.
Online purchases of pet treats rose to 31% of total sales in 2023 in the U.S.
55% of Gen Z pet parents prioritize grain-free treats, per 2023 poll.
Treat spending per dog in the UK averaged £45 annually in 2023.
61% of pet owners influenced by social media in treat purchases, 2023.
Female pet owners are 28% more likely to buy premium treats than males.
49% of multi-pet households buy bulk treats monthly in 2023.
78% of U.S. households with pets bought treats in 2023, average spend $150/year.
Vegan pet owners seek plant-based treats, 23% growth in demand 2022-2023.
34% of seniors over 65 buy dental health treats for pets annually.
Impulse buys account for 42% of pet treat purchases in stores.
67% of pet owners read labels for allergens before buying treats.
76% of U.S. pet owners buy treats weekly or bi-weekly in 2023.
58% prefer treats with real meat as first ingredient per 2023 study.
Pet treat spending averaged $92 per cat owner in UK 2023.
41% of owners use treats for dental health, up 10% since 2021.
Subscription boxes drove 15% of repeat treat purchases in 2023.
63% of urban pet owners opt for low-calorie treats 2023 survey.
Hispanic pet owners spend 18% more on treats than average 2023.
70% influenced by vet recommendations for functional treats.
Empty nesters increased treat buys by 25% post-retirement.
53% buy treats based on packaging appeal in supermarkets.
Gourmet treats for pets saw 19% demand rise among high-income.

Consumer Trends Interpretation

We're a nation of deeply devoted pet parents, with our wallets and our hearts speaking the same language—it turns out we're all suckers for a cute face and a cute package, treating our pets not just like family, but like the trendiest, most health-conscious, and most influential family members on our social media feeds.

Geographic Distribution

North America dominates dog treats with 38% global share in 2023.
China pet treats market grew 9.5% to $4.2 billion in 2023.
Brazil's pet treats sales hit $850 million in 2022, CAGR 7.8% forecast.
UK pet treats market valued at £1.8 billion in 2023.
India pet treats sector expanded 14% YoY to $450 million in 2023.
Germany's premium treats segment reached €650 million in 2023.
Australia pet treats revenue $720 million AUD in 2023, up 6.2%.
Japan cat treats market $1.1 billion, 4.5% CAGR projected.
Mexico pet treats imports rose 12% to $300 million in 2023.
Middle East pet treats market nascent at $250 million, 11% growth.
Canada dog treats sales $1.4 billion CAD in 2023.
Southeast Asia pet treats market $1.8B in 2023, 8.9% CAGR.
France pet treats sales €2.1B, premium up 7% in 2023.
South Korea treats market $950M, cat treats 40% share.
Russia pet treats $600M despite sanctions, 5% growth.
South Africa pet treats R4.2B in 2023, dogs 65%.
Netherlands exports $450M pet treats globally 2023.
UAE pet treats market $180M, luxury segment booming.
Argentina treats sales $320M, inflation-adjusted 4% up.
Turkey pet treats 1.2B TRY in 2023, imports dominant.
New Zealand $250M NZD treats market, organic rising.

Geographic Distribution Interpretation

The global pet treat industry is a nearly $50 billion testament to the fact that while our pets may not know what a supply chain is, they have absolutely no problem dominating our household budgets and driving international commerce with a wagging tail and an insatiable appetite for premium snacks.

Market Size & Growth

The global pet treats market was valued at USD 28.4 billion in 2022 and is projected to reach USD 45.2 billion by 2030, growing at a CAGR of 6.0% from 2023 to 2030.
In 2023, the U.S. pet treats market generated revenue of $12.7 billion, representing 42% of the North American pet treats sector.
The pet treats segment within the global pet food market accounted for 15.2% of total sales in 2022, up from 13.8% in 2019.
Europe's pet treats market is expected to grow at a CAGR of 5.5% from 2023-2028, driven by premiumization trends.
Asia-Pacific pet treats market revenue reached $6.8 billion in 2023, with a projected CAGR of 7.2% through 2030.
The organic pet treats subcategory grew by 12.4% year-over-year in 2023 globally.
U.S. pet treats sales increased by 8.3% in 2022 to $11.9 billion.
Global pet treats market volume reached 4.2 million tons in 2022.
The functional pet treats market is forecasted to hit $10.5 billion by 2027 at 9.1% CAGR.
Latin America's pet treats market expanded 6.8% in 2023 to $1.2 billion.
U.S. pet treats market valued at $13.2 billion in 2023, CAGR 5.9% to 2030.
Global pet treats market expected to grow from $30.1B in 2023 to $47.8B by 2031.
Pet treats e-commerce sales hit $4.5 billion globally in 2023.
Premium pet treats segment grew 9.2% YoY in 2023 worldwide.
Cat treats market size $11.6 billion in 2022, 6.4% CAGR forecast.
Dog treats volume sales up 4.1% to 2.8 million tons globally 2023.
Human-grade pet treats market $2.3 billion in 2023, 11% CAGR.
Pet treats export value from U.S. reached $1.1 billion in 2023.

Market Size & Growth Interpretation

Our pets have not only won our hearts but are now commandeering a global economic engine, with treat sales exploding into a multi-billion-dollar indulgence fueled by our collective desire to spoil them with gourmet, functional, and even organic snacks.

Product Types

52% of dog treats sold in 2023 were soft/chewy varieties in North America.
Dental chews represented 18.5% of the global pet treats market in 2022.
Freeze-dried treats grew 15.7% YoY in sales volume in 2023 U.S. market.
Rawhide alternatives captured 22% market share in chews by 2023.
Functional treats for joint health accounted for $2.1 billion in 2023 globally.
Biscuits and baked treats declined 3.2% in volume sales in Europe 2023.
Training treats for cats made up 12% of feline treat sales in 2022.
Organic treats segment valued at $3.4 billion globally in 2023.
Dehydrated meat treats increased 11% in U.S. sales 2022-2023.
Calming treats sales surged 28% in 2023 amid pet anxiety trends.
Jerky-style treats held 25.3% share in dog treats market 2023.
Probiotic-infused treats launched 40+ new SKUs in 2023.
Soft & chewy cat treats 29% of sales, training treats 19% in 2023.
Bully sticks and antlers 14% share in natural chews market 2023.
CBD-infused treats market $450 million globally in 2023.
Yogurt-based drops for cats up 22% in Europe 2023 sales.
Grain-free treats fell to 35% share from 48% peak in 2020.
Collagen-enriched treats for skin health $800M segment 2023.
Mini treats for small breeds 11% market growth 2022-2023.
Seafood-flavored treats 8.5% of cat treats in Asia 2023.
Hypoallergenic treats $1.5B market, 10% CAGR forecast.
Baked treats with veggies 17% share in health-focused 2023.

Product Types Interpretation

Our pets' treat jars now resemble a hybrid apothecary and delicatessen, where owners spend billions on softer snacks and functional chews to soothe, train, and care for their companions, proving that today's spoiling is a serious business of gourmet wellness and targeted health.

Sources & References

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