Key Takeaways
- The global pet supplies market size was valued at USD 104.46 billion in 2022 and is expected to grow at a CAGR of 6.1% from 2023 to 2030.
- U.S. pet industry expenditures reached $136.8 billion in 2022, marking a 10.5% increase from 2021.
- The pet food segment dominated the pet supplies market with over 45% revenue share in 2022.
- 67% of U.S. households own a pet in 2023, up from 62% in 2020.
- Millennials represent 32% of pet owners in the U.S., highest among generations.
- 70 million U.S. households have dogs, 48 million have cats in 2023.
- Pet food sales dominated with 52% of total pet supplies revenue in 2023.
- Pet toys market segment grew 8.2% YoY to $10.1 billion globally in 2023.
- Cat litter products accounted for 15% of U.S. pet supplies sales.
- E-commerce accounted for 42% of U.S. pet supplies sales in 2023.
- Mass market retailers like Walmart held 28% of pet supplies sales.
- Pet specialty stores captured 24% market share in 2023.
- Global pet supplies market projected to reach $230 billion by 2032 at 6.5% CAGR.
- U.S. pet industry expenditures forecasted to hit $200 billion by 2030.
- Premium pet food segment to grow 9% annually through 2028.
The global pet supplies market is large, fast growing, and increasingly premium.
Consumer Demographics
- 67% of U.S. households own a pet in 2023, up from 62% in 2020.
- Millennials represent 32% of pet owners in the U.S., highest among generations.
- 70 million U.S. households have dogs, 48 million have cats in 2023.
- Gen Z pet ownership rate reached 39% in 2023 surveys.
- Women account for 71% of pet product purchase decisions in U.S.
- Urban pet owners make up 55% of U.S. pet population in 2023.
- Baby Boomers spend 28% more on pets than average household.
- Hispanic Americans pet ownership grew to 49% of households in 2023.
- Single-person households own 35% of all U.S. pets.
- 44% of Gen Xers own dogs, highest dog ownership rate.
- African American pet ownership stands at 45% of households in 2023.
- Renters own pets at 56% rate compared to 62% homeowners.
- Households with children under 18 own 1.5x more pets on average.
- LGBTQ+ individuals have 20% higher pet ownership rate.
- Seniors over 65 own 38% cats vs. 22% dogs.
- High-income households ($100k+) own 45% of luxury pet products.
- Rural U.S. pet ownership at 52%, suburban 58%, urban 49%.
- 62% of pet owners are married, 38% single/divorced/widowed.
- College-educated pet owners spend 25% more annually.
- 51% of U.S. pet owners are aged 30-49 in 2023.
- Asian American pet ownership rose to 52% in recent surveys.
- Working parents own 40% of family pets as companions.
- 28% of pet owners are empty nesters adopting more pets.
- Veterans have 65% pet ownership rate, highest demographic.
- Remote workers increased pet adoptions by 22% since 2020.
- 55% of pet supplies purchases made by females aged 25-44.
- Low-income households (<$50k) own 42% of total pets.
- Pet ownership in multifamily housing up 15% to 48%.
- Dog ownership highest among families with kids: 52%.
Consumer Demographics Interpretation
Future Projections
- Global pet supplies market projected to reach $230 billion by 2032 at 6.5% CAGR.
- U.S. pet industry expenditures forecasted to hit $200 billion by 2030.
- Premium pet food segment to grow 9% annually through 2028.
- E-commerce pet sales expected to double to 50% by 2027.
- Sustainable pet products market to reach $15B by 2030.
- Pet humanization trend to drive 7.8% CAGR in supplies.
- Asia-Pacific pet supplies to grow fastest at 8.5% CAGR to 2030.
- Smart pet tech devices market to hit $20B by 2028.
- Vegan pet food projected to grow 12% annually.
- Personalized pet nutrition via DNA: $2B by 2027.
Future Projections Interpretation
Market Size & Growth
- The global pet supplies market size was valued at USD 104.46 billion in 2022 and is expected to grow at a CAGR of 6.1% from 2023 to 2030.
- U.S. pet industry expenditures reached $136.8 billion in 2022, marking a 10.5% increase from 2021.
- The pet food segment dominated the pet supplies market with over 45% revenue share in 2022.
- North America held the largest market share of 38.5% in the global pet supplies industry in 2023.
- The pet supplies market in Asia-Pacific is projected to grow at the fastest CAGR of 7.2% during 2023-2030.
- Total U.S. pet industry sales hit $147 billion in 2023, up 7% from the previous year.
- The global pet accessories market was valued at $33.4 billion in 2022, growing at 5.8% CAGR.
- Europe pet supplies market accounted for 25% of global revenue in 2023.
- Pet supplies e-commerce sales grew by 15.2% YoY in 2023 globally.
- The U.S. pet supplies market is forecasted to reach $50 billion by 2025.
- Latin America pet supplies market expanded at 8.4% CAGR from 2018-2023.
- Global pet grooming products market size was $2.8 billion in 2023.
- Middle East & Africa pet supplies sector grew 9.1% in 2023.
- U.S. pet supplies retail sales totaled $32.5 billion in 2022.
- The premium pet supplies segment captured 55% market share in 2023.
- Global pet toys market valued at $9.2 billion in 2023, up 6.5%.
- China pet supplies market reached CNY 250 billion in 2023.
- U.K. pet supplies industry grew 4.2% to £7.2 billion in 2023.
- India pet supplies market projected to hit $1.5 billion by 2025 at 18% CAGR.
- Brazil pet supplies sales increased 12% to BRL 45 billion in 2023.
- Australia pet supplies market size was AUD 3.8 billion in 2023.
- Canada pet industry expenditures rose to CAD 14 billion in 2023.
- Germany pet supplies market valued at €6.5 billion in 2023.
- Japan pet supplies sector hit ¥1.8 trillion in 2023.
- South Korea pet market grew 10% to KRW 5.5 trillion in 2023.
- France pet supplies sales reached €4.2 billion in 2023.
- Italy pet industry market size was €3.1 billion in 2023.
- Spain pet supplies grew 5.5% to €2.8 billion in 2023.
- Mexico pet supplies market valued at MXN 120 billion in 2023.
Market Size & Growth Interpretation
Product Segments
- Pet food sales dominated with 52% of total pet supplies revenue in 2023.
- Pet toys market segment grew 8.2% YoY to $10.1 billion globally in 2023.
- Cat litter products accounted for 15% of U.S. pet supplies sales.
- Dog accessories like collars/leashes held 12% market share in 2023.
- Aquatics supplies segment valued at $2.5 billion in U.S. 2023.
- Bird supplies generated $1.2 billion in sales worldwide.
- Reptile products market size reached $1.8 billion globally in 2023.
- Grooming tools and shampoos: 9% of pet supplies revenue.
- Pet apparel segment exploded to $6.4 billion in 2023.
- Beds and housing products: 11% U.S. market share.
- Treats and chews category sales up 12% to $8.7 billion.
- Small animal supplies (hamsters etc.) at $900 million U.S.
- Health supplements for pets reached $2.2 billion in 2023.
- Travel gear for pets: $1.5 billion segment growth 14%.
- Dental care products for dogs/cats: $1.1 billion sales.
- Waste management products like bags: 7% share.
- Training aids and crates: $3.4 billion globally.
- Holiday-themed pet products sales peaked at $800 million.
- Organic/natural pet supplies segment: 18% growth.
- Interactive toys for cats: $2.3 billion sub-segment.
- Flea/tick prevention: largest in health segment at $4.5B.
- Carrier bags/purses for pets: $1.9 billion luxury niche.
- Rawhide alternatives treats: up 25% to $1.2B.
- Aquarium filters/pumps: $700 million annual sales.
- Pet cameras and tech gadgets: $900 million emerging.
- hypoallergenic bedding: 22% of beds market.
Product Segments Interpretation
Sales Channels
- E-commerce accounted for 42% of U.S. pet supplies sales in 2023.
- Mass market retailers like Walmart held 28% of pet supplies sales.
- Pet specialty stores captured 24% market share in 2023.
- Online platforms like Chewy.com generated $11 billion in 2023.
- Supermarkets/grocery stores: 15% of pet product sales.
- Club stores (Costco/Sam's) grew 18% in pet sales.
- Direct-to-consumer brands via DTC sites: 12% share.
- Amazon dominated online pet sales with 38% share.
- Veterinary clinics dispensed 8% of pet supplies.
- Dollar stores entered pet supplies with 5% growth.
- Farm supply stores: 6% of rural pet sales.
- Subscription box services like BarkBox: $500M revenue.
- Pop-up shops and events: 3% emerging channel.
- Drugstores/pharmacies: 4% of health product sales.
- Independent boutiques: 7% premium sales share.
- Mobile pet stores/apps: 2.5% digital channel growth.
- Wholesale clubs pet sales up 20% post-pandemic.
- Social commerce (Instagram/FB shops): 9% online sales.
- Convenience stores testing pet snacks: 1% share.
- Airport retail pet travel items: $200M annual.
- Marketplace apps (Instacart): 11% grocery pet sales.
- Brick-and-mortar decline to 52% from 65% in 2019.
- Omnichannel shoppers spend 30% more on pets.
- International e-commerce cross-border: 15% growth.
- Pet vending machines in Asia: emerging 4% channel.
Sales Channels Interpretation
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