GITNUXREPORT 2026

Pet Supplements Industry Statistics

The pet supplements industry is large, growing fast, and driven by devoted owners.

Alexander Schmidt

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Key Statistics

Statistic 1

67% of pet owners in the U.S. purchased supplements for their pets in 2023.

Statistic 2

Millennial pet owners are 2.5 times more likely to buy supplements than Baby Boomers.

Statistic 3

45% of dog owners prioritize joint supplements, compared to 32% for cat owners.

Statistic 4

Online research influences 78% of pet supplement purchase decisions.

Statistic 5

52% of supplement buyers are female pet owners aged 25-44.

Statistic 6

Subscription models for pet supplements retain 65% of customers after 6 months.

Statistic 7

61% of owners use supplements preventatively rather than reactively.

Statistic 8

High-income households ($100k+) spend 40% more on pet supplements annually.

Statistic 9

38% of Gen Z pet owners experiment with new supplement brands yearly.

Statistic 10

Vet recommendations drive 55% of first-time supplement purchases.

Statistic 11

72% of multi-pet households buy supplements for more than one pet.

Statistic 12

Eco-friendly packaging sways 49% of supplement buyers.

Statistic 13

29% of owners track supplement efficacy via apps or journals.

Statistic 14

Repeat purchase rate for calming supplements is 68% among anxious pet owners.

Statistic 15

41% of rural pet owners prefer local store purchases over online for supplements.

Statistic 16

Nestle Purina leads with 18% market share in pet supplements.

Statistic 17

Zesty Paws captured 12% of online supplement sales in 2023.

Statistic 18

Virbac's joint supplements generated €250 million revenue.

Statistic 19

Nutramax Laboratories holds 15% U.S. market share.

Statistic 20

Now Foods expanded pet line to $100 million sales.

Statistic 21

Bayer Animal Health supplements contribute 8% to division revenue.

Statistic 22

PetHonesty brand grew 25% YoY via Amazon.

Statistic 23

VetriScience holds 10% in veterinary-recommended supplements.

Statistic 24

Thorne Research entered pet market with 5% share gain.

Statistic 25

Private label supplements rose to 22% market penetration.

Statistic 26

Mars Petcare's supplements division at $500 million.

Statistic 27

Innovet Pet products saw 30% growth in CBD line.

Statistic 28

Hill's Pet Nutrition science-backed supps at 14% share.

Statistic 29

Nordic Naturals pet omega-3 leads with 20% category share.

Statistic 30

The global pet supplements market size was valued at USD 2.49 billion in 2023 and is expected to grow at a CAGR of 5.6% from 2024 to 2030.

Statistic 31

U.S. pet supplement sales reached $1.9 billion in 2023, marking a 7% increase from 2022.

Statistic 32

The pet supplements market in Europe is projected to reach EUR 1.2 billion by 2028, growing at 4.8% CAGR.

Statistic 33

Asia-Pacific pet supplements market expanded by 9.2% in 2023 to USD 650 million.

Statistic 34

Joint health supplements dominated with 28% market share in pet supplements in 2023.

Statistic 35

Global pet supplements market revenue is forecasted to hit USD 4.1 billion by 2032 at 5.9% CAGR.

Statistic 36

U.S. retail sales of pet supplements grew 12% YoY in 2023 to $2.1 billion.

Statistic 37

The digestive health segment in pet supplements is expected to grow fastest at 6.8% CAGR through 2030.

Statistic 38

Pet supplement e-commerce sales surged 15% in 2023, contributing 25% to total market.

Statistic 39

Latin America pet supplements market valued at USD 180 million in 2023, CAGR 7.1% projected.

Statistic 40

Overall pet industry supplements category hit $2.8 billion globally in 2024 estimates.

Statistic 41

Skin & coat supplements segment grew 8.4% in 2023 to capture 22% market share.

Statistic 42

Middle East & Africa pet supplements market to grow at 6.2% CAGR to 2029.

Statistic 43

Premium pet supplements priced over $30 per unit saw 11% sales growth in 2023.

Statistic 44

Organic pet supplements sub-market valued at USD 450 million in 2023, up 10%.

Statistic 45

Joint support supplements hold 35% of the product type market share in 2023.

Statistic 46

Omega-3 fish oil supplements for pets generated $450 million in sales in 2023.

Statistic 47

Probiotics for pets saw 14% growth, reaching 18% category share.

Statistic 48

Calming supplements like CBD-infused products up 22% in demand.

Statistic 49

Multivitamins account for 12% of pet supplement sales volume.

Statistic 50

Dental health chews and supplements grew to $280 million market.

Statistic 51

Antioxidants for senior pets represent 9% of the segment.

Statistic 52

Hemp-based supplements captured 7% market share in 2023.

Statistic 53

Liquid form supplements increased 11% in popularity over powders.

Statistic 54

Collagen peptides for pet joint health sales hit $150 million.

Statistic 55

Eye health supplements like lutein-based grew 8% YoY.

Statistic 56

Weight management supplements for overweight pets at 10% share.

Statistic 57

Mushroom-based immunity boosters emerged with $50 million sales.

Statistic 58

Chelated minerals supplements preferred by 60% of users for absorption.

Statistic 59

Heart health supplements for pets valued at $120 million.

Statistic 60

North America commands 40% of global pet supplements market share in 2023.

Statistic 61

China pet supplements market grew 12.5% to USD 400 million in 2023.

Statistic 62

UK pet owners spent £450 million on supplements in 2023.

Statistic 63

Brazil's market expanded 9.8% driven by dog ownership rise.

Statistic 64

Germany holds 25% of European pet supplements revenue.

Statistic 65

India pet supplements market projected at 15% CAGR to 2030.

Statistic 66

Australia saw 11% growth in supplement imports in 2023.

Statistic 67

Canada pet supplements sales reached CAD 350 million.

Statistic 68

Japan focuses on functional supplements, market at JPY 80 billion.

Statistic 69

Mexico's urban pet owners drive 13% market growth.

Statistic 70

France premium supplements segment up 7%, €300 million total.

Statistic 71

South Korea pet humanization boosts supplements to KRW 500 billion.

Statistic 72

U.S. West Coast represents 28% of national supplement sales.

Statistic 73

75% of U.S. pet supplement market growth driven by online channels in 2023.

Statistic 74

Amazon holds 45% of online pet supplements sales.

Statistic 75

Pet specialty stores account for 32% of total supplement sales.

Statistic 76

Chewy.com grew supplement sales by 18% to $800 million.

Statistic 77

Veterinary clinics distribute 15% of premium supplements.

Statistic 78

Mass retailers like Walmart saw 9% rise in private label supps.

Statistic 79

Direct-to-consumer brands captured 28% via subscriptions.

Statistic 80

E-commerce penetration in Europe at 22% for pet supplements.

Statistic 81

Petco stores contributed 12% to national supplement revenue.

Statistic 82

Subscription boxes like BarkBox include supps in 40% of shipments.

Sources
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With the global pet supplement market exploding past $2.5 billion and nearly seven in ten American pet owners now shopping for these products, it’s clear that our desire to optimize our pets' health is driving a massive and rapidly evolving industry.

Key Takeaways

  • The global pet supplements market size was valued at USD 2.49 billion in 2023 and is expected to grow at a CAGR of 5.6% from 2024 to 2030.
  • U.S. pet supplement sales reached $1.9 billion in 2023, marking a 7% increase from 2022.
  • The pet supplements market in Europe is projected to reach EUR 1.2 billion by 2028, growing at 4.8% CAGR.
  • 67% of pet owners in the U.S. purchased supplements for their pets in 2023.
  • Millennial pet owners are 2.5 times more likely to buy supplements than Baby Boomers.
  • 45% of dog owners prioritize joint supplements, compared to 32% for cat owners.
  • Joint support supplements hold 35% of the product type market share in 2023.
  • Omega-3 fish oil supplements for pets generated $450 million in sales in 2023.
  • Probiotics for pets saw 14% growth, reaching 18% category share.
  • North America commands 40% of global pet supplements market share in 2023.
  • China pet supplements market grew 12.5% to USD 400 million in 2023.
  • UK pet owners spent £450 million on supplements in 2023.
  • Nestle Purina leads with 18% market share in pet supplements.
  • Zesty Paws captured 12% of online supplement sales in 2023.
  • Virbac's joint supplements generated €250 million revenue.

The pet supplements industry is large, growing fast, and driven by devoted owners.

Consumer Behavior

  • 67% of pet owners in the U.S. purchased supplements for their pets in 2023.
  • Millennial pet owners are 2.5 times more likely to buy supplements than Baby Boomers.
  • 45% of dog owners prioritize joint supplements, compared to 32% for cat owners.
  • Online research influences 78% of pet supplement purchase decisions.
  • 52% of supplement buyers are female pet owners aged 25-44.
  • Subscription models for pet supplements retain 65% of customers after 6 months.
  • 61% of owners use supplements preventatively rather than reactively.
  • High-income households ($100k+) spend 40% more on pet supplements annually.
  • 38% of Gen Z pet owners experiment with new supplement brands yearly.
  • Vet recommendations drive 55% of first-time supplement purchases.
  • 72% of multi-pet households buy supplements for more than one pet.
  • Eco-friendly packaging sways 49% of supplement buyers.
  • 29% of owners track supplement efficacy via apps or journals.
  • Repeat purchase rate for calming supplements is 68% among anxious pet owners.
  • 41% of rural pet owners prefer local store purchases over online for supplements.

Consumer Behavior Interpretation

America's pets are now on a meticulously researched, subscription-based wellness journey, guided primarily by millennial and Gen Z owners who treat their companions' joint health and anxiety with the same preventative care and brand experimentation they apply to themselves.

Industry Players

  • Nestle Purina leads with 18% market share in pet supplements.
  • Zesty Paws captured 12% of online supplement sales in 2023.
  • Virbac's joint supplements generated €250 million revenue.
  • Nutramax Laboratories holds 15% U.S. market share.
  • Now Foods expanded pet line to $100 million sales.
  • Bayer Animal Health supplements contribute 8% to division revenue.
  • PetHonesty brand grew 25% YoY via Amazon.
  • VetriScience holds 10% in veterinary-recommended supplements.
  • Thorne Research entered pet market with 5% share gain.
  • Private label supplements rose to 22% market penetration.
  • Mars Petcare's supplements division at $500 million.
  • Innovet Pet products saw 30% growth in CBD line.
  • Hill's Pet Nutrition science-backed supps at 14% share.
  • Nordic Naturals pet omega-3 leads with 20% category share.

Industry Players Interpretation

While Purina leads the pack overall, the real story is a scrum of savvy specialists—from Zesty Paws conquering online carts to Virbac’s lucrative joints and private label nipping at everyone’s heels—proving that in the race for pet wellness, there’s no single top dog.

Market Size & Growth

  • The global pet supplements market size was valued at USD 2.49 billion in 2023 and is expected to grow at a CAGR of 5.6% from 2024 to 2030.
  • U.S. pet supplement sales reached $1.9 billion in 2023, marking a 7% increase from 2022.
  • The pet supplements market in Europe is projected to reach EUR 1.2 billion by 2028, growing at 4.8% CAGR.
  • Asia-Pacific pet supplements market expanded by 9.2% in 2023 to USD 650 million.
  • Joint health supplements dominated with 28% market share in pet supplements in 2023.
  • Global pet supplements market revenue is forecasted to hit USD 4.1 billion by 2032 at 5.9% CAGR.
  • U.S. retail sales of pet supplements grew 12% YoY in 2023 to $2.1 billion.
  • The digestive health segment in pet supplements is expected to grow fastest at 6.8% CAGR through 2030.
  • Pet supplement e-commerce sales surged 15% in 2023, contributing 25% to total market.
  • Latin America pet supplements market valued at USD 180 million in 2023, CAGR 7.1% projected.
  • Overall pet industry supplements category hit $2.8 billion globally in 2024 estimates.
  • Skin & coat supplements segment grew 8.4% in 2023 to capture 22% market share.
  • Middle East & Africa pet supplements market to grow at 6.2% CAGR to 2029.
  • Premium pet supplements priced over $30 per unit saw 11% sales growth in 2023.
  • Organic pet supplements sub-market valued at USD 450 million in 2023, up 10%.

Market Size & Growth Interpretation

Clearly, our pets are no longer satisfied with a pat on the head and a walk; they now demand a meticulously curated cocktail of joint-soothing glucosamine, gut-nurturing probiotics, and organic, salon-grade coat oil, proving that the road to a $4 billion global market is paved with doggy treats and catnip-infused CBD oil.

Product Types

  • Joint support supplements hold 35% of the product type market share in 2023.
  • Omega-3 fish oil supplements for pets generated $450 million in sales in 2023.
  • Probiotics for pets saw 14% growth, reaching 18% category share.
  • Calming supplements like CBD-infused products up 22% in demand.
  • Multivitamins account for 12% of pet supplement sales volume.
  • Dental health chews and supplements grew to $280 million market.
  • Antioxidants for senior pets represent 9% of the segment.
  • Hemp-based supplements captured 7% market share in 2023.
  • Liquid form supplements increased 11% in popularity over powders.
  • Collagen peptides for pet joint health sales hit $150 million.
  • Eye health supplements like lutein-based grew 8% YoY.
  • Weight management supplements for overweight pets at 10% share.
  • Mushroom-based immunity boosters emerged with $50 million sales.
  • Chelated minerals supplements preferred by 60% of users for absorption.
  • Heart health supplements for pets valued at $120 million.

Product Types Interpretation

The pet supplement market reveals a nation of deeply invested owners who, in a bid to outmaneuver time itself, are prioritizing their companion's creaky joints and anxious minds while curiously overlooking their own multivitamins.

Regional Insights

  • North America commands 40% of global pet supplements market share in 2023.
  • China pet supplements market grew 12.5% to USD 400 million in 2023.
  • UK pet owners spent £450 million on supplements in 2023.
  • Brazil's market expanded 9.8% driven by dog ownership rise.
  • Germany holds 25% of European pet supplements revenue.
  • India pet supplements market projected at 15% CAGR to 2030.
  • Australia saw 11% growth in supplement imports in 2023.
  • Canada pet supplements sales reached CAD 350 million.
  • Japan focuses on functional supplements, market at JPY 80 billion.
  • Mexico's urban pet owners drive 13% market growth.
  • France premium supplements segment up 7%, €300 million total.
  • South Korea pet humanization boosts supplements to KRW 500 billion.
  • U.S. West Coast represents 28% of national supplement sales.

Regional Insights Interpretation

The global pet supplements market reveals a world obsessed with optimizing their furry friends' lives, with North America leading the charge, China and India sprinting to catch up, and everyone from Germany to Brazil proving that spoiling pets is truly a universal language.

Sales Channels

  • 75% of U.S. pet supplement market growth driven by online channels in 2023.
  • Amazon holds 45% of online pet supplements sales.
  • Pet specialty stores account for 32% of total supplement sales.
  • Chewy.com grew supplement sales by 18% to $800 million.
  • Veterinary clinics distribute 15% of premium supplements.
  • Mass retailers like Walmart saw 9% rise in private label supps.
  • Direct-to-consumer brands captured 28% via subscriptions.
  • E-commerce penetration in Europe at 22% for pet supplements.
  • Petco stores contributed 12% to national supplement revenue.
  • Subscription boxes like BarkBox include supps in 40% of shipments.

Sales Channels Interpretation

While Amazon reigns supreme online and Chewy’s growth is impressive, the savvy pet parent now navigates a fragmented kingdom where subscription boxes, vets, big-box stores, and specialty shops all jostle for a piece of the lucrative chew toy that is the modern pet supplement market.

Sources & References

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