Move over, luxury goods and tech gadgets, because the booming pet care industry—valued at a staggering $232.5 billion globally and climbing—is where the real consumer passion and spending power now lies.
Key Takeaways
- The global pet care market was valued at USD 232.5 billion in 2023 and is projected to reach USD 349.49 billion by 2030, growing at a CAGR of 6.0% from 2024 to 2030.
- In the US, pet industry expenditures reached $147 billion in 2023, up 7% from 2022.
- The pet food segment accounted for 42% of the global pet care market revenue in 2023.
- 70% of US households own a pet in 2023, totaling 94.2 million households.
- Dogs are the most popular pet in US with 65.1 million households owning one in 2023.
- 44.5 million US households own cats in 2023.
- US dry dog food sales reached $13.9 billion in 2023.
- Wet pet food market share 25% globally in 2023.
- Premium pet food segment grew 12% YoY in US 2023.
- US collar and leashes sales $2.1 billion 2023.
- Pet beds market global USD 4.7 billion 2023.
- 85% of dog owners buy toys monthly.
- US e-commerce pet supplies 42% of sales $14 billion 2023.
- Amazon holds 48% of US pet product online sales.
- 67% of pet owners shop online for products monthly.
The multibillion-dollar global pet care industry is experiencing significant and sustained growth across all categories.
Market Size & Growth
- The global pet care market was valued at USD 232.5 billion in 2023 and is projected to reach USD 349.49 billion by 2030, growing at a CAGR of 6.0% from 2024 to 2030.
- In the US, pet industry expenditures reached $147 billion in 2023, up 7% from 2022.
- The pet food segment accounted for 42% of the global pet care market revenue in 2023.
- North America holds the largest share of the global pet care market at 38.5% in 2023.
- The pet supplements market is expected to grow from USD 2.5 billion in 2023 to USD 4.2 billion by 2030 at a CAGR of 7.5%.
- US pet industry spending on pet food hit $61.7 billion in 2023.
- The Asia-Pacific pet care market is projected to grow at the fastest CAGR of 8.2% from 2024 to 2030.
- Global pet grooming products market size was USD 3.2 billion in 2023, expected to reach USD 5.1 billion by 2031.
- Pet tech market valued at USD 5.3 billion in 2022, projected to USD 20.1 billion by 2030, CAGR 18%.
- Europe pet care market revenue stood at USD 25.6 billion in 2023.
- US supplies, live animals, and OTC medicine segment reached $33.4 billion in 2023.
- Global pet accessories market size estimated at USD 32.9 billion in 2024, to grow to USD 52.6 billion by 2032.
- Pet insurance market in US grew to $4.4 billion in premiums written in 2023.
- Latin America pet care market expected to grow from USD 8.1 billion in 2023 to USD 12.5 billion by 2030.
- US pet services spending was $14.5 billion in 2023.
- Global smart pet collars market valued at USD 2.9 billion in 2023, projected CAGR 15.2% to 2030.
- Pet toys market worldwide reached USD 9.8 billion in 2023.
- Middle East & Africa pet care market size was USD 4.2 billion in 2023.
- US vet care and product sales hit $38 billion in 2023.
- Global pet wearable market expected to grow from USD 3.4 billion in 2024 to USD 13.7 billion by 2032.
- Pet food market in China valued at USD 15.6 billion in 2023.
- US kennel boarding reached $2.3 billion in 2023 expenditures.
- Global pet treats market size was USD 31.5 billion in 2023, CAGR 5.8% forecast.
- India pet care market projected to reach USD 1.5 billion by 2028 from USD 0.8 billion in 2023.
- Pet apparel market globally valued at USD 2.1 billion in 2023.
- Brazil pet care market revenue USD 6.7 billion in 2023.
- Global automatic pet feeder market size USD 1.4 billion in 2023.
- US pet ownership households spent average $1,960 per pet in 2023.
- Pet waste management products market USD 4.8 billion globally in 2023.
- UK pet care market value £8.2 billion in 2023.
Market Size & Growth Interpretation
It seems humanity's enduring need for companionship has been shrewdly monetized, as we now spend a third of a trillion dollars annually ensuring our pets are not only fed and sheltered but also pampered, insured, groomed, entertained, and technologically tracked.
Pet Food Statistics
- US dry dog food sales reached $13.9 billion in 2023.
- Wet pet food market share 25% globally in 2023.
- Premium pet food segment grew 12% YoY in US 2023.
- Organic pet food sales in US $2.1 billion in 2023.
- Freeze-dried dog food market CAGR 9.5% to 2030.
- 56% of US dog owners buy grain-free food.
- Cat treats sales $3.4 billion in US 2023.
- Raw pet food market valued at USD 10.2 billion globally 2023.
- 41% of pet owners prefer natural ingredients in food.
- US fresh pet food delivery services revenue $1.8 billion 2023.
- Plant-based pet food market growing at 14% CAGR.
- Dog treats market US $6.7 billion in 2023.
- Insect protein pet food segment USD 1.1 billion 2023.
- 73% of US cat owners feed wet food weekly.
- Functional pet food (with health benefits) 22% market share.
- Puppy food sales up 8% in 2023 US.
- Senior pet food market CAGR 7.2% globally.
- 64% dog owners use subscription for food.
- Hypoallergenic pet food sales $4.5 billion US 2023.
- Baked pet treats growing 6% annually.
- 52% of pet food purchases influenced by vet recommendations.
- Dehydrated pet food market USD 2.3 billion 2023.
- 48% cat owners buy premium litter-integrated food.
- US pet food e-commerce sales 28% of total $17.2 billion 2023.
- Probiotics in pet food used by 35% owners.
Pet Food Statistics Interpretation
The relentless data proves our pets have not only commandeered our homes and hearts, but have also trained us to fund a vast, booming, and increasingly gourmet economy dedicated to their ever-more-specific dietary whims, from freeze-dried delicacies and vet-endorsed kibble to insect-protein entrees and litter-box-adjacent fine dining.
Pet Ownership & Demographics
- 70% of US households own a pet in 2023, totaling 94.2 million households.
- Dogs are the most popular pet in US with 65.1 million households owning one in 2023.
- 44.5 million US households own cats in 2023.
- Millennials (25-44) represent 35% of pet owners in the US.
- 67% of Gen Z pet owners in US have dogs, higher than other generations.
- Bird ownership in US stands at 6.7 million households in 2023.
- 23% of US pet owners are single-person households.
- Freshwater fish owned by 11.5 million US households in 2023.
- Hispanic pet ownership in US grew 12% from 2016-2023.
- Reptile ownership at 6.2 million US households.
- Baby boomers (55+) own 27% of all US pets.
- 38% of US families with kids under 18 own pets.
- Small animal ownership (rabbits, hamsters) 6.2 million households.
- Urban pet ownership rate 62% vs 59% suburban in US 2023.
- Women are primary pet owners in 71% of US households.
- Saltwater fish owners 2 million US households.
- 15 million US households own horses in 2023.
- African American pet ownership increased 25% since 2011.
- 49% of US pet owners aged 30-49.
- Multiple pet ownership in 52% of US pet households.
- Rural US pet ownership 65% of households.
- LGBTQ+ households 80% pet ownership rate vs 59% general.
- Senior (65+) pet ownership 43% in US.
- First-time dog owners increased 20% among Gen Z post-pandemic.
- 28% of US pet owners rent their homes.
- Horse ownership demographics skew higher income, 70% over $75k.
- Cat ownership higher in apartments, 31% vs 22% houses.
- Pet ownership among US college students 45%.
- 62% of dog owners are married couples.
Pet Ownership & Demographics Interpretation
America's pet obsession is now a full-blown demographic opera, where the leading roles are played by dogs, millennials, and Gen Z, but the supporting cast of cats, fish, and reptiles—backed by a chorus of increasingly diverse and urban pet parents—is stealing the show.
Pet Supplies & Accessories
- US collar and leashes sales $2.1 billion 2023.
- Pet beds market global USD 4.7 billion 2023.
- 85% of dog owners buy toys monthly.
- Grooming products US sales $3.5 billion 2023.
- Pet carriers market CAGR 6.8% to 2030.
- Interactive toys 40% of total toy sales.
- Waste bags sales 1.2 billion units US annually.
- Orthopedic pet beds sales up 15% YoY.
- Cat litter market US $3.9 billion 2023.
- Travel accessories for pets USD 1.9 billion global.
- Chew toys account for 55% dog toy market.
- Flea/tick prevention products $6.5 billion US.
- Pet clothing sales $2.3 billion global 2023.
- Litter boxes with tech features 20% market growth.
- Bowls/feeders US sales $1.8 billion.
- Training pads market USD 1.5 billion.
- Plush toys 30% of cat toy sales.
- Pet ramps/steps sales up 22% post-pandemic.
- Grooming gloves popular, 12 million units sold US.
- Harness sales overtook leashes by 10%.
- Self-cleaning litter boxes $450 million market.
- Holiday pet costumes peak sales $500 million Q4.
- Dental chews $1.2 billion US sales.
- Portable water bowls 8 million units annual sales.
- Anxiety wraps/calming aids $800 million.
Pet Supplies & Accessories Interpretation
It seems our pets have not only become cherished family members but also tiny, furry CFOs of a vast and absurdly detailed economy where we buy them everything from orthopedic thrones and anxiety robes to self-cleaning toilets, proving that love, in financial terms, is a multi-billion dollar industry with a serious shedding problem.
Sales Channels & Consumer Trends
- US e-commerce pet supplies 42% of sales $14 billion 2023.
- Amazon holds 48% of US pet product online sales.
- 67% of pet owners shop online for products monthly.
- Chewy.com revenue $11.1 billion in 2023.
- PetSmart in-store sales 55% of total revenue.
- Subscription boxes for pets 15 million subscribers US.
- Mobile pet stores grew 25% in urban areas.
- 74% pet owners influenced by social media ads.
- Walmart pet sales up 18% via grocery pickup.
- Direct-to-consumer pet brands 30% market share growth.
- Vet clinics product sales $10 billion annually US.
- TikTok drives 22% of Gen Z pet purchases.
- Petco omnichannel sales 60% integrated.
- Influencer marketing ROI 11x for pet products.
- 55% prefer buy-online-pickup-in-store for heavy items.
- International e-commerce pet exports $5.2 billion.
- Loyalty programs used by 82% pet shoppers.
- Voice shopping for pets via Alexa 12% trials.
- Pop-up pet shops at events 40% sales conversion.
- 91% read reviews before pet product buy.
- Farm stores capture 15% rural pet supplies.
- AR try-on for collars boosts conversion 35%.
- Email marketing open rate 28% for pet brands.
- Club stores like Costco 10% pet market share.
- 76% millennials buy via mobile apps.
- Personalized product recommendations drive 31% sales.
Sales Channels & Consumer Trends Interpretation
The pet product market is a fiercely competitive digital jungle where nearly half of all online sales prowl through Amazon, yet Chewy stands tall as a rival giant, while social media whispers to three-quarters of owners and even vet clinics quietly rake in billions, proving that whether through subscriptions, mobile apps, or augmented reality collars, the battle for the modern pet parent's wallet is won through convenience, community, and an endless stream of perfectly targeted content.
Sources & References
- Reference 1GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 2AMERICANPETPRODUCTSamericanpetproducts.orgVisit source
- Reference 3STATISTAstatista.comVisit source
- Reference 4MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 5FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
- Reference 6MARKETRESEARCHFUTUREmarketresearchfuture.comVisit source
- Reference 7ALLIEDMARKETRESEARCHalliedmarketresearch.comVisit source
- Reference 8NAPHIAnaphia.orgVisit source
- Reference 9RESEARCHANDMARKETSresearchandmarkets.comVisit source
- Reference 10GMINSIGHTSgminsights.comVisit source
- Reference 11FUTUREMARKETINSIGHTSfuturemarketinsights.comVisit source
- Reference 12KENRESEARCHkenresearch.comVisit source
- Reference 13EUROMONITOReuromonitor.comVisit source
- Reference 14MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 15TRANSPARENCYMARKETRESEARCHtransparencymarketresearch.comVisit source
- Reference 16PFMApfma.org.ukVisit source
- Reference 17MINTELmintel.comVisit source
- Reference 18PACKAGEDFACTSpackagedfacts.comVisit source
- Reference 19NUMERATORnumerator.comVisit source
- Reference 20MORGANSTANLEYmorganstanley.comVisit source
- Reference 21ROVERrover.comVisit source
- Reference 22TODAYtoday.yougov.comVisit source
- Reference 23HUMANANIMALBONDhumananimalbond.orgVisit source
- Reference 24AARPaarp.orgVisit source
- Reference 25APARTMENTLISTapartmentlist.comVisit source
- Reference 26COLLEGEDATAcollegedata.comVisit source
- Reference 27PETBUSINESSpetbusiness.comVisit source
- Reference 28NIELSENIQnielseniq.comVisit source
- Reference 29OTAota.comVisit source
- Reference 30PETFOODINDUSTRYpetfoodindustry.comVisit source
- Reference 31NIELSENnielsen.comVisit source
- Reference 32MARKETRESEARCHmarketresearch.comVisit source
- Reference 33PETFOODPROCESSINGpetfoodprocessing.netVisit source
- Reference 34VETERINARYPRACTICENEWSveterinarypracticenews.comVisit source
- Reference 35DIGITALCOMMERCE360digitalcommerce360.comVisit source
- Reference 36NPDnpd.comVisit source
- Reference 37PETAGEpetage.comVisit source
- Reference 38PETPRODUCTNEWSpetproductnews.comVisit source
- Reference 39TOYASSOCIATIONtoyassociation.orgVisit source
- Reference 40BUSINESSWIREbusinesswire.comVisit source
- Reference 41CATWATCHNEWSLETTERcatwatchnewsletter.comVisit source
- Reference 42GROOMSOFTgroomsoft.comVisit source
- Reference 43OUTDOORPETPRODUCTSoutdoorpetproducts.comVisit source
- Reference 44ANXIWRAPanxiwrap.comVisit source
- Reference 45INVESTORinvestor.chewy.comVisit source
- Reference 46PETSMARTpetsmart.comVisit source
- Reference 47BARKBOXbarkbox.comVisit source
- Reference 48RETAILDIVEretaildive.comVisit source
- Reference 49HOOTSUITEhootsuite.comVisit source
- Reference 50CORPORATEcorporate.walmart.comVisit source
- Reference 51MODERNRETAILmodernretail.coVisit source
- Reference 52AVMAavma.orgVisit source
- Reference 53EMARKETERemarketer.comVisit source
- Reference 54INVESTORinvestor.petsmart.comVisit source
- Reference 55INFLUENCERMARKETINGHUBinfluencermarketinghub.comVisit source
- Reference 56TRADEtrade.govVisit source
- Reference 57BONDLOYALTYbondloyalty.comVisit source
- Reference 58VOICEBOTvoicebot.aiVisit source
- Reference 59EVENTMARKETEReventmarketer.comVisit source
- Reference 60BRIGHTLOCALbrightlocal.comVisit source
- Reference 61TRACTORSUPPLYtractorsupply.comVisit source
- Reference 62PETCAREARpetcarear.comVisit source
- Reference 63KLAVIYOklaviyo.comVisit source
- Reference 64COSTCOcostco.comVisit source
- Reference 65THINKWITHGOOGLEthinkwithgoogle.comVisit source
- Reference 66MCKINSEYmckinsey.comVisit source