Fueled by the undeniable fact that the global pet nutrition market is now a staggering eighty billion dollar industry, understanding the trends driving this massive growth—from premium ingredients and functional foods to shifting regional demands and consumer behaviors—has never been more critical for pet parents and industry insiders alike.
Key Takeaways
- The global pet nutrition market was valued at USD 52.48 billion in 2023 and is expected to grow at a CAGR of 5.6% from 2024 to 2030, reaching USD 79.08 billion by 2030.
- U.S. pet food sales reached $61.7 billion in 2023, marking a 3.2% increase from 2022.
- The premium pet food segment accounted for 56% of the total pet nutrition market revenue in 2023 globally.
- 70% of U.S. dog owners purchased premium or super-premium pet food in 2023.
- 62% of pet parents consider pet nutrition as important as human family nutrition.
- 55% of millennials spend more on pet food than on their own groceries annually.
- Dry dog food holds 45% of U.S. dog nutrition market share in 2023.
- Wet cat food segment grew 6.2% in Europe in 2023.
- Pet treats represent 25% of total pet nutrition sales globally in 2023.
- Mars Petcare holds 15% global share in dry pet food market 2023.
- Nestle Purina captured 28% of U.S. dog food market in 2023.
- Hill's Pet Nutrition leads premium segment with 12% global share.
- 65% of premium pet foods now include probiotics for gut health in 2023.
- Omega-3 fatty acids in 72% of senior dog formulas globally 2023.
- 48% growth in CBD-infused pet treats for anxiety in U.S. 2023.
The global pet nutrition industry is large, growing, and increasingly focused on premium health-focused foods.
Consumer Behavior
- 70% of U.S. dog owners purchased premium or super-premium pet food in 2023.
- 62% of pet parents consider pet nutrition as important as human family nutrition.
- 55% of millennials spend more on pet food than on their own groceries annually.
- In Europe, 48% of cat owners switched to hypoallergenic food in past year due to health concerns.
- 75% of U.S. pet owners read ingredient labels before purchasing pet nutrition products.
- Gen Z pet owners are 2.5x more likely to buy sustainable pet food than boomers.
- 41% of UK dog owners increased spending on premium treats in 2023.
- In China, 68% of urban pet owners prefer imported premium pet food brands.
- 52% of Brazilian pet parents use subscription services for pet nutrition delivery.
- 63% of Australian cat owners prioritize grain-free diets for their pets.
- India saw 35% of pet owners shifting to organic pet food in 2023.
- 57% of French pet owners buy functional foods for joint health.
- Japan 49% of dog owners use probiotics in pet diets regularly.
- 66% of Canadian pet parents influenced by social media in pet food choices.
- South Korea 71% of pet owners willing to pay 20% premium for natural ingredients.
- 44% of German cat owners prefer wet food over dry for hydration reasons.
- Mexico 59% pet owners buy vet-recommended nutrition products.
- 53% of Italian dog owners focus on weight management formulas.
- Russia 47% pet parents increased raw food purchases in 2023.
- 61% of Spanish pet owners seek omega-3 enriched foods.
- Turkey 55% cat owners choose hairball control formulas.
- 67% of U.S. pet owners aged 18-34 buy fresh/refrigerated pet food.
- Poland 42% dog owners subscribe to personalized nutrition plans.
- 58% of Dutch pet parents prioritize recyclable packaging in food choices.
- Sweden 64% pet owners use apps to track pet nutrition intake.
Consumer Behavior Interpretation
It seems our pets have officially become the discerning, high-maintenance family members we never asked for, with a global wave of owners now scrutinizing ingredient labels, swapping kibble for gourmet and subscription meals, and spending more on Fido's organic salmon than their own groceries—all while their increasingly pampered companions likely remain blissfully unaware of the international nutrition arms race being waged in their name.
Health & Nutrition Trends
- 65% of premium pet foods now include probiotics for gut health in 2023.
- Omega-3 fatty acids in 72% of senior dog formulas globally 2023.
- 48% growth in CBD-infused pet treats for anxiety in U.S. 2023.
- 82% of vets recommend glucosamine for joint health in large breeds.
- Plant-based proteins replace 25% meat in sustainable formulas 2023.
- Calorie-controlled diets for obese pets in 59% of new launches U.S.
- Antioxidants like blueberries in 67% cognitive health pet foods.
- Hypoallergenic formulas with novel proteins up 33% in cat nutrition.
- Prebiotics fiber content increased 40% in kitten foods Europe.
- Taurine levels standardized at 0.1% in 95% commercial cat foods.
- 55% of functional treats target dental health with enzymes.
- Low-phosphorus diets for kidney health in 42% senior cat products.
- MCT oils for cognitive support in 28% aging dog nutrition.
- 76% pet foods now grain-inclusive after FDA grain-free review.
- Collagen peptides in 19% skin/coat supplements globally.
- 61% rise in immune-boosting mushrooms like reishi in pet food.
- Balanced omega-6:3 ratio 5:1 in 88% premium salmon recipes.
- Electrolyte-enhanced hydration treats up 52% for active pets.
- L-theanine for stress reduction in 37% calming dog chews.
Health & Nutrition Trends Interpretation
Today's pet owners are essentially curating a bespoke wellness retreat for their animals, meticulously balancing gut probiotics with joint glucosamine, swapping beef for beetroot, and calming anxious terriers with CBD, all while ensuring their cat's taurine levels are as precise as a lab experiment and their dog's salmon dinner maintains a perfect omega ratio.
Key Players & Brands
- Mars Petcare holds 15% global share in dry pet food market 2023.
- Nestle Purina captured 28% of U.S. dog food market in 2023.
- Hill's Pet Nutrition leads premium segment with 12% global share.
- Royal Canin 9.5% market share in cat nutrition worldwide 2023.
- General Mills (Blue Buffalo) grew 8% in U.S. natural pet food 2023.
- Colgate-Palmolive (Hill's) 22% share in vet-recommended nutrition.
- Mars holds 40% of UK pet treats market with Pedigree brand.
- Spectrum Brands (IAMS) 7% U.S. mass market dog food share.
- Freshpet Inc. leads fresh pet food with 55% U.S. market share 2023.
- ADM (private label) supplies 25% of store-brand pet nutrition.
- J.M. Smucker (Meow Mix) 11% cat food share in discount segment U.S.
- Cargill pet nutrition division grew 10% in ingredients supply 2023.
- Diamond Pet Foods 6% share in super-premium kibble U.S.
- Big Heart Pet (Heritage) acquired by Smucker, 14% wet food share.
- Procter & Gamble (Iams/Eukanuba) 5% global premium dog food.
- Schell & Kampeter (Diamond/Pro Pac) 4.2% U.S. independent brands.
- Mars Wrigley pet treats division 18% global confection share.
- Nestle Purina Pro Plan 16% performance nutrition segment U.S.
- Hill's Prescription Diet 35% therapeutic diet market worldwide.
- Blue Buffalo Wilderness line 9% grain-free dog food U.S. 2023.
Key Players & Brands Interpretation
This small oligarchy of snack and cereal titans has cunningly deduced that our pets are, in fact, furry little sovereigns, ruling absolutely over our wallets from a throne built on kibble, prescriptions, and an astonishing variety of chewable, grain-free tributes.
Market Size & Growth
- The global pet nutrition market was valued at USD 52.48 billion in 2023 and is expected to grow at a CAGR of 5.6% from 2024 to 2030, reaching USD 79.08 billion by 2030.
- U.S. pet food sales reached $61.7 billion in 2023, marking a 3.2% increase from 2022.
- The premium pet food segment accounted for 56% of the total pet nutrition market revenue in 2023 globally.
- Europe pet nutrition market is projected to grow at a CAGR of 4.8% from 2024 to 2029, driven by rising pet humanization.
- Asia-Pacific pet nutrition market size was USD 18.2 billion in 2023, expected to reach USD 28.5 billion by 2030 at CAGR 6.5%.
- Organic pet food market globally valued at $2.1 billion in 2022, projected to hit $4.8 billion by 2030 with CAGR 10.9%.
- U.S. pet supplement market grew to $1.05 billion in 2023, up 12% YoY.
- Dry pet food dominated with 62% market share in global pet nutrition in 2023.
- Latin America pet nutrition market expected to grow from $8.4 billion in 2023 to $12.7 billion by 2028 at CAGR 8.6%.
- Functional pet food market size was $8.9 billion in 2023, forecasted to reach $15.2 billion by 2030.
- Canadian pet food market sales hit CAD 4.2 billion in 2023, with 4.1% growth.
- Middle East & Africa pet nutrition market projected CAGR 9.2% from 2024-2030.
- U.S. wet pet food segment valued at $14.8 billion in 2023.
- Global pet treats market reached $32.5 billion in 2023, up 7.8%.
- India pet nutrition market grew 22% YoY to INR 5,200 crore in 2023.
- Australia pet food market size USD 3.1 billion in 2023, CAGR 5.3% to 2030.
- China pet food market valued at CNY 150 billion in 2023.
- UK pet food sales £3.2 billion in 2023, premium segment up 11%.
- Brazil pet nutrition market $5.6 billion in 2023, largest in Latin America.
- Raw/fresh pet food market global size $10.4 billion in 2023, CAGR 11.5%.
- Germany pet food market €5.8 billion in 2023.
- Japan pet nutrition market ¥650 billion in FY2023.
- France pet food sales €4.1 billion in 2023.
- Mexico pet food market $2.3 billion in 2023.
- South Korea pet nutrition market KRW 2.5 trillion in 2023.
- Global plant-based pet food market $1.8 billion in 2023.
- Russia pet food market RUB 250 billion in 2023.
- Turkey pet nutrition market $1.2 billion in 2023.
- Argentina pet food sales ARS 450 billion in 2023.
- Global insect protein pet food market $450 million in 2023, CAGR 25%.
- 70% of U.S. households own pets, driving nutrition demand.
Market Size & Growth Interpretation
Pampered pets worldwide are fueling a gold rush, with owners increasingly willing to spend small fortunes on premium kibble, organic treats, and specialized supplements, proving that our devotion to furry family members is a recession-resistant, multi-billion dollar affair.
Product Segments
- Dry dog food holds 45% of U.S. dog nutrition market share in 2023.
- Wet cat food segment grew 6.2% in Europe in 2023.
- Pet treats represent 25% of total pet nutrition sales globally in 2023.
- Functional pet supplements for dogs accounted for $650 million in U.S. 2023.
- Raw pet food sales surged 28% in premium segment worldwide 2023.
- Grain-free dog food holds 22% market share in North America.
- Plant-based pet nutrition products grew to 12% of total cat food sales in 2023 UK.
- Joint health supplements comprise 35% of all pet nutraceuticals globally.
- Freeze-dried pet food market segment valued at $2.3 billion globally 2023.
- Senior pet nutrition formulas represent 18% of wet dog food sales in U.S.
- Dental chews account for 40% of dog treats market in Europe.
- Probiotic pet foods hold 15% share in Asia-Pacific functional nutrition.
- Puppy food segment 14% of total dry dog food globally 2023.
- Calming treats for cats grew 19% in sales U.S. 2023.
- Organic dry kibble 8% market penetration in premium pet food Australia.
- Omega-3 fortified foods 27% of salmon-based pet nutrition products.
- Weight management cat food 21% segment share in Brazil.
- Insect-based treats 5% of novel protein pet food market globally.
- Digestive health supplements 29% of total pet vitamins sales U.S.
- Kitten wet food pouches increased 15% in volume Europe 2023.
- Dog nutrition products comprise 55% of global pet nutrition sales.
- Cat nutrition holds 35% share in premium wet food segment.
Product Segments Interpretation
Pet owners are trading up for wet food and therapeutic treats, proving their pets' health is no longer just a bowl of kibble but a bespoke wellness plan.
Sources & References
- Reference 1GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 2AMERICANPETPRODUCTSamericanpetproducts.orgVisit source
- Reference 3STATISTAstatista.comVisit source
- Reference 4MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 5FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
- Reference 6ALLIEDMARKETRESEARCHalliedmarketresearch.comVisit source
- Reference 7NUTRACEUTICALSWORLDnutraceuticalsworld.comVisit source
- Reference 8MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 9RESEARCHANDMARKETSresearchandmarkets.comVisit source
- Reference 10FUTUREMARKETINSIGHTSfuturemarketinsights.comVisit source
- Reference 11PETFOODINDUSTRYpetfoodindustry.comVisit source
- Reference 12PRECISIONBUSINESSINSIGHTSprecisionbusinessinsights.comVisit source
- Reference 13NIELSENIQnielseniq.comVisit source
- Reference 14GLOBALMARKETINSIGHTSglobalmarketinsights.comVisit source
- Reference 15BUSINESS-STANDARDbusiness-standard.comVisit source
- Reference 16IBISWORLDibisworld.comVisit source
- Reference 17CHINAPETMARKETchinapetmarket.comVisit source
- Reference 18PFMApfma.org.ukVisit source
- Reference 19ABINAabina.org.brVisit source
- Reference 20GMINSIGHTSgminsights.comVisit source
- Reference 21FEDAFfedaf.orgVisit source
- Reference 22JAPANPETFOODjapanpetfood.orgVisit source
- Reference 23FACCOfacco.frVisit source
- Reference 24ANFAPOanfapo.org.mxVisit source
- Reference 25PETFOODKOREApetfoodkorea.comVisit source
- Reference 26VERIFIEDMARKETRESEARCHverifiedmarketresearch.comVisit source
- Reference 27PETDERpetder.org.trVisit source
- Reference 28CAPRAcapra.org.arVisit source
- Reference 29PACKAGEDFACTSpackagedfacts.comVisit source
- Reference 30MINTELmintel.comVisit source
- Reference 31NUMERATORnumerator.comVisit source
- Reference 32EUROMONITOReuromonitor.comVisit source
- Reference 33IRIWORLDWIDEiriworldwide.comVisit source
- Reference 34MCKINSEYmckinsey.comVisit source
- Reference 35KENRESEARCHkenresearch.comVisit source
- Reference 36XERFIxerfi.comVisit source
- Reference 37JAPETFOODjapetfood.orgVisit source
- Reference 38CPACANADAcpacanada.caVisit source
- Reference 39KOREAPETFOODkoreapetfood.orgVisit source
- Reference 40ASSALCOassalco.itVisit source
- Reference 41RUSPETFOODruspetfood.ruVisit source
- Reference 42ANFAACanfaac.esVisit source
- Reference 43NIELSENnielsen.comVisit source
- Reference 44PFIZpfiz.plVisit source
- Reference 45FEDIAFfediaf.orgVisit source
- Reference 46DJURFORSAKRINGdjurforsakring.seVisit source
- Reference 47GMIINSIGHTSgmiinsights.comVisit source
- Reference 48NUTRAINGREDIENTS-USAnutraingredients-usa.comVisit source
- Reference 49PETFOODPROCESSINGpetfoodprocessing.netVisit source
- Reference 50SUPPLYSIDESJsupplysidesj.comVisit source
- Reference 51INNOVAMARKETINSIGHTSinnovamarketinsights.comVisit source
- Reference 52FRESHPETfreshpet.comVisit source
- Reference 53ADMadm.comVisit source
- Reference 54SUPERMARKETNEWSsupermarketnews.comVisit source
- Reference 55CARGILLcargill.comVisit source
- Reference 56SMUCKERPETCAREsmuckerpetcare.comVisit source
- Reference 57PGINVESTORpginvestor.comVisit source
- Reference 58MARSmars.comVisit source
- Reference 59PURINAPROPLANpurinaproplan.comVisit source
- Reference 60HILLSPEThillspet.comVisit source
- Reference 61BLUEBUFFALObluebuffalo.comVisit source
- Reference 62NUTRAINGREDIENTSnutraingredients.comVisit source
- Reference 63AVMAavma.orgVisit source
- Reference 64PETOBESITYPREVENTIONpetobesityprevention.orgVisit source
- Reference 65ALLERGYFREE-PETFOODallergyfree-petfood.orgVisit source
- Reference 66AAFCOaafco.orgVisit source
- Reference 67PETDENTALASSOCIATIONpetdentalassociation.orgVisit source
- Reference 68IRIS-KIDNEYiris-kidney.comVisit source
- Reference 69VETNUTRITIONvetnutrition.comVisit source
- Reference 70FDAfda.govVisit source
- Reference 71NATURALPRODUCTSINSIDERnaturalproductsinsider.comVisit source
- Reference 72ACTIVEPETNUTRITIONactivepetnutrition.orgVisit source