GITNUXREPORT 2026

Peer To Peer Fundraising Statistics

Peer-to-peer fundraising continues to grow rapidly in both revenue and widespread nonprofit adoption.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Average age of P2P fundraisers was 38 in 2023, down from 45 in 2018

Statistic 2

Women comprised 62% of P2P participants in 2023, raising 55% more per capita than men

Statistic 3

Gen Z (18-24) represented 28% of P2P fundraisers in 2023, up from 12% in 2019

Statistic 4

Urban dwellers accounted for 71% of P2P participants, rural at 15% in US 2023 data

Statistic 5

45% of P2P donors had household incomes over $100k in 2023

Statistic 6

African American participation in P2P rose to 18% in 2023 from 9% in 2020

Statistic 7

Corporate employees in P2P matching gift programs: 32% of total participants 2023

Statistic 8

Students made up 22% of P2P fundraisers for youth causes in 2023

Statistic 9

Hispanic/Latino P2P engagement grew 40% to 15% of total in 2023 US

Statistic 10

Boomers (55+) contributed 35% of P2P donation volume despite 12% participation

Statistic 11

68% of P2P participants held college degrees in 2023 surveys

Statistic 12

LGBTQ+ individuals participated at 2x rate of general population in P2P 2023

Statistic 13

Married participants raised 24% more than singles in P2P teams 2023

Statistic 14

Veterans comprised 11% of P2P fundraisers for vet causes, averaging $950 raised each

Statistic 15

Parents with children under 18 were 52% more likely to join P2P walks

Statistic 16

Tech professionals dominated P2P with 25% share, raising via coding challenges

Statistic 17

41% of P2P participants lived in top 10 US metros in 2023

Statistic 18

82% of P2P participants shared their page on social media at least once in 2023, boosting reach by 400%

Statistic 19

Average P2P participant engagement time on platforms was 2.3 hours per campaign in 2023

Statistic 20

67% of P2P donors felt more connected to the cause after participating, per 2023 surveys

Statistic 21

Email open rates for P2P campaigns averaged 42% in 2023, 2x industry standard

Statistic 22

Social media shares per P2P page averaged 45 in 2023, driving 35% of donations

Statistic 23

55% of P2P participants reported increased personal motivation from peer competition

Statistic 24

Thank-you response rates from P2P fundraisers to donors hit 78% in high-performing campaigns

Statistic 25

Video thank-yous increased donor satisfaction by 40% in P2P campaigns of 2023

Statistic 26

Average P2P page visits per fundraiser: 1,200 in 2023, with 4% conversion

Statistic 27

71% of participants in team-based P2P felt stronger community ties post-event

Statistic 28

SMS reminders boosted P2P participation reminders response by 29% in 2023

Statistic 29

Personalized fundraising pages saw 50% higher engagement rates than generic ones in 2023

Statistic 30

64% of P2P donors made additional gifts within 6 months

Statistic 31

Gamification elements increased P2P login frequency by 3x weekly in 2023 tests

Statistic 32

Live event streams in P2P boosted real-time donations by 62% per viewer

Statistic 33

Post-campaign surveys showed 89% participant willingness to repeat P2P in 2024

Statistic 34

Peer referrals accounted for 48% of new P2P sign-ups in 2023

Statistic 35

Storytelling prompts on P2P pages increased shares by 37% in 2023

Statistic 36

76% of millennials engaged in P2P fundraising reported higher loyalty to causes

Statistic 37

In 2022, peer-to-peer fundraising in the US generated over $4.5 billion in total revenue across all nonprofits, marking a 15% year-over-year increase from 2021

Statistic 38

Global peer-to-peer fundraising market size reached $6.8 billion in 2023, projected to grow at a CAGR of 12.4% through 2030 due to rising digital adoption

Statistic 39

The number of active P2P fundraising campaigns worldwide increased by 28% from 2020 to 2023, totaling over 250,000 campaigns

Statistic 40

US nonprofits utilizing P2P fundraising grew from 45% in 2019 to 67% in 2023, driven by post-pandemic hybrid events

Statistic 41

P2P fundraising accounted for 12% of total online fundraising revenue in North America in 2022, up from 8% in 2019

Statistic 42

European P2P market expanded by 22% in 2023, with the UK leading at £450 million raised

Statistic 43

Asia-Pacific P2P fundraising saw a 35% surge in 2023, fueled by mobile-first platforms in India and China

Statistic 44

Total P2P funds raised via walking events reached $1.2 billion in 2022, representing 27% of all P2P revenue

Statistic 45

Cycling P2P events generated $850 million globally in 2023, with a 18% growth rate

Statistic 46

Average annual growth rate of P2P fundraising from 2018-2023 stood at 14.7%, outpacing traditional galas by 5x

Statistic 47

Latin America P2P market hit $300 million in 2023, with Brazil contributing 40%

Statistic 48

Post-COVID, virtual P2P events grew market share to 35% of total P2P revenue in 2023

Statistic 49

Number of P2P platforms operating globally rose from 50 in 2019 to 120 in 2023

Statistic 50

P2P fundraising ROI averaged 400% in 2023, compared to 250% for direct mail

Statistic 51

Average P2P campaign raised $147,000 in 2023, a 12% increase from $131,000 in 2022

Statistic 52

Top 10% of P2P fundraisers averaged $1.2 million per campaign in 2023

Statistic 53

Average gift size in P2P campaigns was $125 in 2023, up 8% from prior year due to recurring donations

Statistic 54

P2P events had a 4.2x ROI on average in 2023, with walkathons leading at 5.1x

Statistic 55

65% of P2P revenue came from new donors in 2023, versus 40% for email campaigns

Statistic 56

Average team in P2P fundraising raised $12,500 in 2023, with top teams at $75,000

Statistic 57

P2P fundraising conversion rate averaged 3.8% from page views to donations in 2023

Statistic 58

Recurring donations comprised 22% of P2P revenue in 2023, boosting lifetime value by 300%

Statistic 59

Hybrid P2P events outperformed in-person by 25% in total funds raised per participant in 2023

Statistic 60

Cost per dollar raised in P2P dropped to $0.18 in 2023 from $0.24 in 2021

Statistic 61

P2P campaigns with video content saw 32% higher average revenue per fundraiser in 2023

Statistic 62

72% of P2P funds from mobile donations in 2023, averaging $95 per gift

Statistic 63

Top P2P fundraisers retained 45% of donors year-over-year, contributing 60% of repeat revenue

Statistic 64

P2P average revenue per participant was $650 in 2023, up 11% YoY

Statistic 65

Events with leaderboards raised 28% more on average in 2023

Statistic 66

58% of nonprofits reported P2P as their highest ROI channel in 2023 surveys

Statistic 67

Average P2P fundraiser recruited 15 donors in 2023, generating $1,875 per recruiter

Statistic 68

AI-driven personalization in P2P platforms increased conversion by 27% in 2023

Statistic 69

Mobile app usage for P2P fundraising hit 68% of total activity in 2023

Statistic 70

Blockchain-based P2P donations grew 150% YoY to $50M in 2023

Statistic 71

VR/AR experiences in virtual P2P events boosted donations by 45% per session 2023

Statistic 72

Chatbot integration on P2P pages reduced drop-off by 19% in 2023

Statistic 73

55% of P2P platforms adopted headless CMS for customization by end-2023

Statistic 74

NFT rewards for top P2P fundraisers distributed $10M in value 2023

Statistic 75

Data analytics tools predicted top fundraisers with 82% accuracy in 2023

Statistic 76

Voice-activated donations via Alexa/Siri comprised 8% of P2P gifts 2023

Statistic 77

Integration with CRM systems increased P2P donor retention by 34% in 2023

Statistic 78

76% of new P2P platforms used no-code builders in 2023 launches

Statistic 79

Metaverse P2P events raised $15M across 50 campaigns in 2023

Statistic 80

Predictive modeling for P2P team matching improved revenue by 22% 2023

Statistic 81

Email automation sequences in P2P lifted open rates to 51% average 2023

Statistic 82

62% of P2P campaigns used TikTok for recruitment, driving 20% more GenZ signups

Statistic 83

Facial recognition for virtual check-ins sped up hybrid events by 40% 2023

Statistic 84

Zero-party data collection in P2P apps grew donor profiles by 55% 2023

Statistic 85

Gamified apps with badges saw 41% higher completion rates in P2P 2023

Statistic 86

Cloud migration for P2P platforms reduced costs by 28% on average 2023

Statistic 87

Web3 wallet integrations enabled 12% of P2P donations crypto-based 2023

Statistic 88

Hyper-personalized push notifications increased mobile P2P gifts by 36% 2023

1/88

Sources

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Forget the old-school bake sale, because peer-to-peer fundraising has exploded into a multi-billion-dollar powerhouse, where passionate supporters are rewriting the rules of giving and driving unprecedented revenue for nonprofits everywhere.

Key Takeaways

In 2022, peer-to-peer fundraising in the US generated over $4.5 billion in total revenue across all nonprofits, marking a 15% year-over-year increase from 2021
Global peer-to-peer fundraising market size reached $6.8 billion in 2023, projected to grow at a CAGR of 12.4% through 2030 due to rising digital adoption
The number of active P2P fundraising campaigns worldwide increased by 28% from 2020 to 2023, totaling over 250,000 campaigns
P2P fundraising ROI averaged 400% in 2023, compared to 250% for direct mail
Average P2P campaign raised $147,000 in 2023, a 12% increase from $131,000 in 2022
Top 10% of P2P fundraisers averaged $1.2 million per campaign in 2023
82% of P2P participants shared their page on social media at least once in 2023, boosting reach by 400%
Average P2P participant engagement time on platforms was 2.3 hours per campaign in 2023
67% of P2P donors felt more connected to the cause after participating, per 2023 surveys
Average age of P2P fundraisers was 38 in 2023, down from 45 in 2018
Women comprised 62% of P2P participants in 2023, raising 55% more per capita than men
Gen Z (18-24) represented 28% of P2P fundraisers in 2023, up from 12% in 2019
AI-driven personalization in P2P platforms increased conversion by 27% in 2023
Mobile app usage for P2P fundraising hit 68% of total activity in 2023
Blockchain-based P2P donations grew 150% YoY to $50M in 2023

Peer-to-peer fundraising continues to grow rapidly in both revenue and widespread nonprofit adoption.

Demographic Insights

Average age of P2P fundraisers was 38 in 2023, down from 45 in 2018
Women comprised 62% of P2P participants in 2023, raising 55% more per capita than men
Gen Z (18-24) represented 28% of P2P fundraisers in 2023, up from 12% in 2019
Urban dwellers accounted for 71% of P2P participants, rural at 15% in US 2023 data
45% of P2P donors had household incomes over $100k in 2023
African American participation in P2P rose to 18% in 2023 from 9% in 2020
Corporate employees in P2P matching gift programs: 32% of total participants 2023
Students made up 22% of P2P fundraisers for youth causes in 2023
Hispanic/Latino P2P engagement grew 40% to 15% of total in 2023 US
Boomers (55+) contributed 35% of P2P donation volume despite 12% participation
68% of P2P participants held college degrees in 2023 surveys
LGBTQ+ individuals participated at 2x rate of general population in P2P 2023
Married participants raised 24% more than singles in P2P teams 2023
Veterans comprised 11% of P2P fundraisers for vet causes, averaging $950 raised each
Parents with children under 18 were 52% more likely to join P2P walks
Tech professionals dominated P2P with 25% share, raising via coding challenges
41% of P2P participants lived in top 10 US metros in 2023

Demographic Insights Interpretation

The future of philanthropy is looking younger, smarter, and decidedly urban, as women, Gen Z, and diverse professionals leverage their networks with surgical precision to out-fundraise everyone else.

Donor and Participant Engagement

82% of P2P participants shared their page on social media at least once in 2023, boosting reach by 400%
Average P2P participant engagement time on platforms was 2.3 hours per campaign in 2023
67% of P2P donors felt more connected to the cause after participating, per 2023 surveys
Email open rates for P2P campaigns averaged 42% in 2023, 2x industry standard
Social media shares per P2P page averaged 45 in 2023, driving 35% of donations
55% of P2P participants reported increased personal motivation from peer competition
Thank-you response rates from P2P fundraisers to donors hit 78% in high-performing campaigns
Video thank-yous increased donor satisfaction by 40% in P2P campaigns of 2023
Average P2P page visits per fundraiser: 1,200 in 2023, with 4% conversion
71% of participants in team-based P2P felt stronger community ties post-event
SMS reminders boosted P2P participation reminders response by 29% in 2023
Personalized fundraising pages saw 50% higher engagement rates than generic ones in 2023
64% of P2P donors made additional gifts within 6 months
Gamification elements increased P2P login frequency by 3x weekly in 2023 tests
Live event streams in P2P boosted real-time donations by 62% per viewer
Post-campaign surveys showed 89% participant willingness to repeat P2P in 2024
Peer referrals accounted for 48% of new P2P sign-ups in 2023
Storytelling prompts on P2P pages increased shares by 37% in 2023
76% of millennials engaged in P2P fundraising reported higher loyalty to causes

Donor and Participant Engagement Interpretation

While it may look like fundraising, peer-to-peer is really a brilliantly orchestrated social choreography where a participant's authentic two-hour passion project becomes a 400% amplified, dopamine-fueled community campaign that turns sharing a link into a meaningful personal mission.

Market Size and Growth

In 2022, peer-to-peer fundraising in the US generated over $4.5 billion in total revenue across all nonprofits, marking a 15% year-over-year increase from 2021
Global peer-to-peer fundraising market size reached $6.8 billion in 2023, projected to grow at a CAGR of 12.4% through 2030 due to rising digital adoption
The number of active P2P fundraising campaigns worldwide increased by 28% from 2020 to 2023, totaling over 250,000 campaigns
US nonprofits utilizing P2P fundraising grew from 45% in 2019 to 67% in 2023, driven by post-pandemic hybrid events
P2P fundraising accounted for 12% of total online fundraising revenue in North America in 2022, up from 8% in 2019
European P2P market expanded by 22% in 2023, with the UK leading at £450 million raised
Asia-Pacific P2P fundraising saw a 35% surge in 2023, fueled by mobile-first platforms in India and China
Total P2P funds raised via walking events reached $1.2 billion in 2022, representing 27% of all P2P revenue
Cycling P2P events generated $850 million globally in 2023, with a 18% growth rate
Average annual growth rate of P2P fundraising from 2018-2023 stood at 14.7%, outpacing traditional galas by 5x
Latin America P2P market hit $300 million in 2023, with Brazil contributing 40%
Post-COVID, virtual P2P events grew market share to 35% of total P2P revenue in 2023
Number of P2P platforms operating globally rose from 50 in 2019 to 120 in 2023

Market Size and Growth Interpretation

Far from being just digital panhandling, the explosive and sustained growth of peer-to-peer fundraising—from a 28% surge in campaigns to a market poised to hit billions—reveals that modern donors crave personal, participatory stories more than passive check-writing, a truth that is reshaping philanthropy's landscape one step, pedal, and click at a time.

Revenue and Performance Metrics

P2P fundraising ROI averaged 400% in 2023, compared to 250% for direct mail
Average P2P campaign raised $147,000 in 2023, a 12% increase from $131,000 in 2022
Top 10% of P2P fundraisers averaged $1.2 million per campaign in 2023
Average gift size in P2P campaigns was $125 in 2023, up 8% from prior year due to recurring donations
P2P events had a 4.2x ROI on average in 2023, with walkathons leading at 5.1x
65% of P2P revenue came from new donors in 2023, versus 40% for email campaigns
Average team in P2P fundraising raised $12,500 in 2023, with top teams at $75,000
P2P fundraising conversion rate averaged 3.8% from page views to donations in 2023
Recurring donations comprised 22% of P2P revenue in 2023, boosting lifetime value by 300%
Hybrid P2P events outperformed in-person by 25% in total funds raised per participant in 2023
Cost per dollar raised in P2P dropped to $0.18 in 2023 from $0.24 in 2021
P2P campaigns with video content saw 32% higher average revenue per fundraiser in 2023
72% of P2P funds from mobile donations in 2023, averaging $95 per gift
Top P2P fundraisers retained 45% of donors year-over-year, contributing 60% of repeat revenue
P2P average revenue per participant was $650 in 2023, up 11% YoY
Events with leaderboards raised 28% more on average in 2023
58% of nonprofits reported P2P as their highest ROI channel in 2023 surveys
Average P2P fundraiser recruited 15 donors in 2023, generating $1,875 per recruiter

Revenue and Performance Metrics Interpretation

While direct mail quietly stuffs envelopes, peer-to-peer fundraising has masterfully weaponized human connection, turning supporters into armies of advocates who not only raise four times the money but also deliver a battalion of new donors with a side of recurring revenue.

Technological and Trend Analysis

AI-driven personalization in P2P platforms increased conversion by 27% in 2023
Mobile app usage for P2P fundraising hit 68% of total activity in 2023
Blockchain-based P2P donations grew 150% YoY to $50M in 2023
VR/AR experiences in virtual P2P events boosted donations by 45% per session 2023
Chatbot integration on P2P pages reduced drop-off by 19% in 2023
55% of P2P platforms adopted headless CMS for customization by end-2023
NFT rewards for top P2P fundraisers distributed $10M in value 2023
Data analytics tools predicted top fundraisers with 82% accuracy in 2023
Voice-activated donations via Alexa/Siri comprised 8% of P2P gifts 2023
Integration with CRM systems increased P2P donor retention by 34% in 2023
76% of new P2P platforms used no-code builders in 2023 launches
Metaverse P2P events raised $15M across 50 campaigns in 2023
Predictive modeling for P2P team matching improved revenue by 22% 2023
Email automation sequences in P2P lifted open rates to 51% average 2023
62% of P2P campaigns used TikTok for recruitment, driving 20% more GenZ signups
Facial recognition for virtual check-ins sped up hybrid events by 40% 2023
Zero-party data collection in P2P apps grew donor profiles by 55% 2023
Gamified apps with badges saw 41% higher completion rates in P2P 2023
Cloud migration for P2P platforms reduced costs by 28% on average 2023
Web3 wallet integrations enabled 12% of P2P donations crypto-based 2023
Hyper-personalized push notifications increased mobile P2P gifts by 36% 2023

Technological and Trend Analysis Interpretation

It seems the future of fundraising is being written by the cool, data-obsessed sibling of traditional charity, one where AI knows your giving heart better than you do, blockchain logs your altruism, and a virtual high-five in the metaverse is just another way to crack open your wallet.