Gitnux/Report 2026

Packaged Goods Industry Statistics

310Statistics
104Sources
12Sections
1Visuals
50mRead
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The packaged goods industry at a glance

Global FMCG retail sales reached $6.6 trillion in 2025, but growth remains largely price-led as consumers trade down, private labels gain share and companies pursue portfolio-focused consolidation.

$6.6T[93]
Global FMCG sales, 2025
5%[93]
Global FMCG CAGR, 2025–2029
21.3%[94]
U.S. private-label share, 2025
$152B[1]
CPG M&A value, 2025
Market size
Global FMCG retail sales reached $6.6 trillion in 2025. In the United States, packaged food retail sales were $612.3 billion in 2024, according to Agriculture and Agri-Food Canada.[93][26]
Forecast & CAGR
Global FMCG retail sales are projected to grow at a 5% CAGR from 2025 to 2029, surpassing $8 trillion by 2029. U.S. packaged food sales are forecast to reach $722.8 billion by 2028, implying a 4.5% CAGR from 2023 to 2028.[93][26]
Market share & regions
In the United States, store brands held 21.3% of dollar sales and 23.5% of unit sales in 2025. U.S. packaged food sales were $612.3 billion in 2024, while packaged drinks reached $347.5 billion in 2023; these figures provide regional benchmarks rather than a directly comparable global regional split.[94][26]
Segmentation
Euromonitor's FMCG breakdown includes soft drinks, cooking ingredients and meals, beauty and personal care, snacks, dairy products and alternatives, staple foods, alcoholic drinks, home care, tissue and hygiene, pet care, hot drinks and consumer health. In 2025, soft drinks generated $777.8 billion in global retail sales and cooking ingredients and meals generated $535.1 billion.[93]
Key players & concentration
The global industry is fragmented across multinational brands, retailer-owned brands and regional producers; a directly comparable global concentration ratio was not available in the reviewed sources. In the United States, national brands accounted for $1.046 trillion of 2025 sales compared with $282.8 billion for store brands.[94]
Pricing
Euromonitor reported that 2025 FMCG value growth was largely price-driven, with consumers showing greater price sensitivity and shifting toward private labels, lower-cost brands and affordable retailers. U.S. store-brand dollar sales increased 3.3% in 2025, versus 1.2% for national brands.[93][94]
Trends, drivers & challenges
Health-oriented demand is supporting functional formulations, natural alternatives and shorter ingredient lists. Key challenges include weak volume growth, margin pressure, input-cost exposure and trade volatility; Euromonitor also identified consumer financial concerns and private-label substitution as important forces in 2025.[93][1]
Consumer behavior & competition
In 2025, U.S. store-brand sales grew 3.3% while national-brand sales grew 1.2%; store-brand unit sales rose 0.6% as national-brand unit sales fell 0.6%. This indicates stronger value competition and continued consumer willingness to substitute retailer-owned products for established brands.[94]
M&A
CPG M&A transaction volume fell to 140 deals in 2025 from 180 in 2024, but aggregate deal value rose more than 50% to approximately $152 billion from $99 billion. The increase was driven by several megadeals in beverage and personal care.[1]
Regulation
The European Union's Packaging and Packaging Waste Regulation entered into force on February 11, 2025 and began applying on August 12, 2026. It introduces requirements covering packaging design, waste prevention, reuse, recyclability and recycled content, with mandatory recycled-plastic and recyclability measures applying from 2030.[95][96]
Latest news
In April 2026, McCormick announced a nearly $45 billion agreement to acquire Unilever's food business, while Sysco agreed to buy Jetro Restaurant Depot for $29 billion. The deals reflected consolidation driven by changing consumer tastes, tariffs and slower growth.[97]
report visual · Projection

U.S. consumer food-away-from-home expenditures

U.S. consumer food-away-from-home expenditures grew from $1.0T in 2018 to $1.5T in 2023.

$1T
Start
+8.2%
CAGR · 5y
$1.5T
Projected
20182023
source-verifieders.usda.gov2023

02 Ranking

Top 10 Companies in the Packaged Goods Industry

The leading companies in the packaged goods industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

The Coca-Cola Company leads Gitnux's 2026 packaged goods ranking with an Overall score of 9.4, with revenue growth 1.9% in non-alcoholic beverages and operating margin 28.7%. Procter & Gamble is the highest-ranked personal and home care products maker at 9.2, with revenue growth 3% in packaged home and personal care and operating margin 22.7%.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in non-alcoholic beverages

    The Coca-Cola Company

    US

    Ranked #1 · 9.4 · Non-alcoholic beverages

    Why we picked it: It monetizes a global non-alcoholic beverages portfolio with operating margin 28.7%.

    See in ranking ↓Visit coca-colacompany.com ↗

  2. Leader in personal & home care

    Procter & Gamble

    US

    Ranked #2 · 9.2 · Personal & home care

    Why we picked it: It sells packaged fabric, home, baby, feminine, beauty, health and grooming products at 22.7% operating margin.

    See in ranking ↓Visit pg.com ↗

  3. Leader in beauty products

    L'Oréal

    FR

    Ranked #3 · 9.2 · Beauty products

    Why we picked it: It operates a beauty portfolio across consumer, luxury and professional categories, with R&D 3.1% of revenue.

    See in ranking ↓Visit loreal.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the packaged goods industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

The Coca-Cola Company

Non-alcoholic beverages · US

9.4
2

Procter & Gamble

Personal & home care · US

9.2
3

L'Oréal

Beauty products · FR

9.2
4

Unilever

Personal & home care · GB

9.1
5

Mars

Food & confectionery · US

8.9
6

JBS

Global meat and prepared food products · BR

8.5
7

Danone

Global dairy, plant-based, water and specialized nutrition · FR

7.9
8

Tyson Foods

Global packaged meat and prepared foods · US

7.6
9

General Mills

Global packaged food and pet food · US

7.6
10

Kimberly-Clark

Global personal and household care products · US

7.5

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the packaged goods industry. In Packaged Goods Industry Statistics. Gitnux. https://gitnux.org/packaged-goods-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Technology spending and AI adoption are moving into measurable deployment. In 2026, 7%–10% of CPG companies reported enterprise-wide AI deployment, while 40% reported no defined approach to agentic commerce.

AI in the packaged goods industry

  • 56% of CPG leaders said they were regularly using generative AI in 2024, globally.[1]
  • 27% of CPG companies reported product-development impact from AI in 2026, compared with 18% for retailers.[2]
  • 65% growth in generative-AI spending by CPG companies was forecast for 2024.[3]
  • 71% of CPG leaders said their organizations had adopted AI in at least one business function in 2024, up from 42% in 2023, globally.[1]
  • 7%–10% of CPG companies had enterprise-wide AI deployment in 2026, according to Deloitte’s executive survey.[2]
  • 40% of CPG companies had no defined approach to agentic commerce in 2026, while 50%–60% were piloting capabilities.[2]

Automation in the packaged goods industry

  • 27% of CPG manufacturers’ operating budgets went to technology investments in 2024, up from 21% the prior year.[4]
  • 48% of North American food and beverage companies identified increased traceability as an automation-related priority for 2024.[5]
  • 56% of North American food and beverage companies still partly or completely relied on manual processes to trace products in 2023.[5]
  • 46% of North American food and beverage companies wanted to improve inventory levels through technology in 2024.[5]
  • 48% of North American food and beverage companies continued to rely partly or completely on manual processes in production-related operations in 2023.[5]
  • 36% of North American food and beverage companies identified supply-chain visibility as a priority for technology investment in 2024.[5]

Digital Transformation in the consumer goods sector (sector benchmark)

  • Across consumer markets, 35% of respondents said their companies had integrated digital capabilities end to end in 2026.[6]
  • Across consumer products, 94% of surveyed supply-chain executives said they were transforming the supply-chain function in 2026.[7]
  • Across consumer products, 67% of surveyed executives said digital transformation was necessary to compete in 2025, while 68% were investing in smart technology and automation.[2]
  • Across consumer products, 72% of respondents identified enterprise access to real-time supply-chain analytics as an economic-value area for digitization in 2024.[8]

Technology Adoption in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 71% of surveyed leaders said their organizations had adopted AI in at least one business function in 2024; global CPG-leader survey.[1]
  • Across consumer packaged goods, 56% of surveyed leaders said their organizations were regularly using generative AI in 2024; global CPG-leader survey.[1]
  • Across consumer goods, 81% of surveyed companies were already using or planning to deploy generative AI in sales, marketing and consumer experiences in 2024.[9]
  • Across consumer products, 66% of leaders said their organizations would increase or strongly increase artificial-intelligence investment over the next three years; survey of 505 leaders in 23 countries.[10]
  • Across consumer goods, 90% of leaders expected their companies to increase investment in AI agents, and 89% believed AI agents would be essential to compete within two years; 2025 industry survey.[11]
  • Across consumer goods, 82% of surveyed companies were already using or planning to deploy generative AI in social-media marketing and analytics in 2024.[9]

Cloud Computing in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 85.2% of those using paid cloud services used them for email in 2025.[12]
  • Across EU enterprises, 71.5% of those using paid cloud services used them for file storage in 2025.[12]
  • Across EU enterprises, 30.1% of those using paid cloud services used them for enterprise-resource-planning software in 2025.[12]
  • Across EU enterprises, 71.7% of those using paid cloud services used them for office software in 2025.[12]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[12]

Big Data in the consumer goods sector (sector benchmark)

  • Across consumer goods, 51% identified inability to integrate data from multiple sources as their primary analytics challenge in 2025.[13]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[12]
  • Across EU enterprises, 26.20% performed analytics on transaction records such as sales or payment data in 2025.[12]

05 Statistics

Data & Analytics

Integration limits and governance gaps show up as core blockers. In 2025, 51% of consumer packaged goods manufacturers cited integrating data from multiple sources as their primary analytics challenge.

Business intelligence in the packaged goods industry

  • 11% of CPG companies reported using business-analysis tools effectively in 2020, according to a survey of retail, e-commerce and CPG decision-makers.[14]
  • 27% of retail and CPG companies planned to give more than 20% of employees access to AI-powered analytics in 2025.[15]
  • 15% of retail and CPG companies had AI-powered analytics operational in individual departments in 2025.[16]
  • 38% of retail and CPG companies were considering self-service AI and business intelligence adoption within 12 months in 2025.[16]
  • 31% of retail and CPG companies were in the pilot or testing phase for data-expert AI use cases in 2025.[16]
  • 50% of retail and CPG companies reported cost-savings and employee-productivity gains from AI-powered analytics in 2025.[15]

Data analytics in the packaged goods industry

  • 70% of surveyed CPG enterprises were building predictive-analytics capabilities in the Forrester study commissioned by WNS.[17]
  • 34% of consumer packaged goods manufacturers used collected data for production planning and scheduling in 2025.[18]
  • 27% of consumer goods companies used AI or machine learning for demand planning and forecasting in 2025.[13]
  • 41% of CPG businesses identified investing in better data-and-analytics capabilities as a top-three initiative in the Forrester study commissioned by WNS.[17]
  • 38% of consumer packaged goods manufacturers used collected data for process optimization in 2025.[18]
  • 51% of consumer goods companies identified integrating data from multiple sources as their primary analytics challenge in 2025.[13]

Data Quality in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 60% planned to increase investment in data and analytics during the following 12 months in 2024.[8]
  • Across retail and consumer goods, 26% of leaders said their data quality was poor compared with competitors in 2024.[19]
  • Across supply-management organizations, 49% rated their data quality as good or excellent in 2024.[20]
  • Across consumer packaged goods, 22% reported that businesses lacked trust in data quality and validity in 2024.[8]

Data Governance in the consumer goods sector (sector benchmark)

  • Across retail and CPG companies, 42% identified inconsistent data quality, absent semantic layers and fragmented reporting as critical governance challenges in 2025.[16]
  • Across retail and CPG companies, 31% cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[16]
  • Across supply-management organizations, 61% had a dedicated data-governance function in 2024.[20]
  • Across retail and CPG companies, 35% reported receiving inconsistent or incorrect answers to data questions in 2025.[16]
  • Across consumer packaged goods companies, 43% said they struggled with establishing the right level of data governance in 2024.[8]

KPIs in the packaged goods industry

  • 5.25 was the average reported reliance score for ROI as a marketing-performance KPI among CPG companies in the 2020 CMO Survey.[21]
  • 44% of CPG shippers identified changing strategy based on KPI results as a logistics-management challenge in 2026.[22]
  • 51% of CPG shippers identified using data to change tactics as a top logistics-KPI challenge in 2026.[22]
  • 45% of CPG companies ranked using data to drive innovation among their top three challenges in 2021.[23]
  • 40% of CPG companies ranked lack of data and intelligence skills among their top three challenges in 2021.[23]
  • 23% of CPG brands identified brand trust as a KPI in the 2025 Canadian advertisers and marketers survey.[24]

06 Statistics

Strategy & Growth

Store-brand share gains intersect with profitability calibration. In 2025, U.S. store-brand dollar sales grew 3.3% while national-brand dollar sales grew 1.2%.

Growth in the packaged goods industry

  • 2.9% was Unilever Home Care’s 2024 underlying sales growth globally.[25]
  • 2.6% was Unilever Foods’ 2024 underlying sales growth globally.[25]
  • 8.6% was the 2019–2023 CAGR for U.S. packaged-food retail sales, according to Agriculture and Agri-Food Canada.[26]
  • 5.2% was Unilever Personal Care’s 2024 underlying sales growth globally.[25]
  • 4.1% was Unilever’s 2024 underlying sales growth in emerging markets.[25]
  • 4.4% was Unilever’s 2024 underlying sales growth in developed markets.[25]

Differentiation in the packaged goods industry

  • 65% of consumers bought private-label or low-cost brands in 2024.[27]
  • 44% was private label’s share of grocery and food-supply purchases in the 2024 Capgemini survey.[27]
  • 26% was private label’s share of household-supply purchases in the 2024 Capgemini survey.[27]
  • 80% of surveyed U.S. consumers said store brands were as good as or better than name brands in 2024.[28]
  • 1.0% was U.S. national-brand dollar-sales growth in 2024.[28]
  • 3.9% was U.S. store-brand dollar-sales growth in 2024.[28]

Mergers and acquisitions in the packaged goods industry

  • US$24 billion was Keurig Dr Pepper’s approximate 2025 deal value for JDE Peet’s.[1]
  • US$56 billion was the value of European CPG M&A transactions in 2025.[1]
  • US$152 billion was the value of qualifying global CPG M&A transactions in 2025.[1]
  • US$20 billion was the value of European CPG M&A transactions in 2024.[1]
  • US$49 billion was Kimberly-Clark’s approximate 2025 acquisition value for Kenvue.[1]
  • 79 food-sector CPG deals were recorded globally in 2025.[1]

Strategic partnerships in the packaged goods industry

  • 90% of washing machines had short cycles in the laundry-technology context cited by Unilever’s Samsung partnership.[25]
  • 15 minutes was the short-wash-cycle duration routinely included in the washing machines cited by Unilever.[25]
  • Nearly 3 million freezers were operated globally by The Magnum Ice Cream Company in 2024.[25]
  • 80 countries were served by The Magnum Ice Cream Company, cited in its 2025 global partnership announcement.[25]
  • 45 years was the length of Unilever and Galaxy Surfactants’ partnership when their 2026 Growth Charter was signed.[25]
  • More than 4,000 Walmart locations carried Dove x Crumbl products under Unilever’s partnership example.[25]

07 Statistics

People & Workforce

Talent availability and change readiness remain operational constraints. Across consumer products leaders, 51% cited cost as a top challenge and 34% cited time to implement technology in 2025.

Hiring in the packaged goods industry

  • 34% of global retail and consumer goods job postings came from the United States in 2024.[29]
  • 5.8% of retail and consumer goods job postings in 2024 were in consumer goods.[29]
  • 12.2% of retail and consumer goods job postings in 2024 were in food and beverages.[29]
  • 50% of retail and wholesale consumer-goods employers identify offering higher wages as a practice that can improve talent availability.[30]
  • 4.3% of global retail and consumer goods job postings came from Brazil in 2024.[29]

Employee retention in the packaged goods industry

  • 28% of retail and wholesale consumer-goods employers anticipate declining talent retention by 2030.[31]
  • 60.8% was employee turnover among top-decile U.S. convenience-store companies in the first half of 2025.[32]
  • 2.7 million people worked in U.S. convenience stores according to NACS data for 2024.[32]
  • 17.1% was manager turnover among top-decile U.S. convenience-store companies in the first half of 2025.[32]
  • $23.10 was average labor expense per hour among top-decile U.S. convenience-store companies, versus $18.22 among bottom-decile companies.[32]

Remote Work in the consumer goods sector (sector benchmark)

  • Across consumer goods companies, 69% offer some form of work-location flexibility, according to the Flex Index industry benchmark.[33]
  • Among U.S. remote-capable employees, 26% worked exclusively remotely in May 2026, while 52% worked in a hybrid arrangement.[34]
  • Across retail and consumer goods organizations, 8% support permanent remote working arrangements, according to a 2024 international mobility survey.[35]
  • Across retail and consumer goods organizations, 54% support workcations, compared with 65% across all surveyed sectors in 2024.[35]
  • Across retail and consumer goods organizations, 23% support international hybrid remote-working assignments, according to a 2024 survey.[35]

Hybrid Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 54% of hybrid workers were thriving in May 2026, compared with 52% of exclusively remote workers.[34]
  • Among U.S. remote-capable employees, 61% preferred hybrid work in November 2025, compared with 33% preferring exclusively remote work and 6% on-site work.[34]
  • Only 11% of U.S. employees benefited from a hybrid policy set jointly by their work team in May 2025.[34]
  • Among U.S. remote-capable employees, 34% of hybrid workers were engaged in May 2026, compared with 37% of exclusively remote workers.[34]
  • Among U.S. remote-capable employees, 52% worked hybrid in May 2026, compared with 26% exclusively remote and 22% on-site.[34]

Upskilling in the packaged goods industry

  • 26% of tasks in retail and wholesale consumer goods are expected to be completed predominantly by technology in 2030.[30]
  • 62% of retail and wholesale consumer-goods employers identify improving talent progression and promotion processes as a practice that can improve talent availability.[30]
  • 41% of retail and wholesale consumer-goods employers are considering transitioning existing staff from declining roles to growth areas.[31]
  • 32% of tasks in retail and wholesale consumer goods are expected to combine people and technology in 2030.[30]
  • 65% of retail and wholesale consumer-goods employers identify effective reskilling and upskilling as a practice that can improve talent availability.[30]

Employee Engagement in the consumer goods sector (sector benchmark)

  • Across consumer goods and services organizations, the median employee net promoter score was 23 in data collected from July 2025 through June 2026.[36]
  • Globally, 20% of employees were engaged in 2025, according to Gallup’s World Poll benchmark.[34]
  • Across consumer goods and services organizations, 89% of employees agreed they knew how their work contributed to company goals in data collected from July 2025 through June 2026.[36]
  • Across consumer goods and services organizations, 18% of employees were thinking of or actively seeking jobs elsewhere in data collected from July 2025 through June 2026.[36]
  • Across consumer goods and services organizations, 9% of employees expected to leave within two years in data collected from July 2025 through June 2026.[36]

08 Statistics

Customer & Sales

Consumer switching behavior reinforces value competition and channel shifts. In 2024, 74% of global consumer-goods shoppers switched brands within the previous year.

Customer experience in the packaged goods industry

  • 59% of consumer-goods shopping was estimated to occur through digital channels in 2024.[11]
  • 68% of U.S. consumers who noticed in-store video screens said the screens captured their attention in 2024.[37]
  • 21% of global retail and CPG consumers preferred more human interaction during purchasing in 2024.[38]
  • 62% of U.S. consumers who noticed in-store video screens said they helped them notice new products or brands in 2024.[37]
  • 58% of U.S. consumers who noticed in-store video screens appreciated the product information available in shopping aisles in 2024.[37]

Customer retention in the packaged goods industry

  • 57% of U.S. CPG and grocery shoppers prioritized saving money over loyalty in 2024.[37]
  • 74% of global consumer-goods shoppers switched brands within the previous year in 2024.[11]
  • 45% of U.S. CPG and grocery shoppers were open to changing stores for greater savings in 2024.[37]
  • 57% of U.S. CPG and grocery shoppers said stores needed to offer more savings to retain their loyalty in 2024.[37]
  • 37% of global consumer-goods shoppers cited inconvenience as a reason for stopping purchases from a brand in 2024.[39]

Customer acquisition in the packaged goods industry

  • 18% of Gen Z CPG consumers said friends and family led to their brand discovery in 2026.[1]
  • 7% of baby-boomer CPG consumers said they discovered new brands on social media in 2026.[1]
  • 29% of consumers in Germany, the United Kingdom and the United States purchased a brand learned about through social media in 2025.[1]
  • 34% of Gen Z CPG consumers said social media played a key role in purchase decisions in 2026.[1]
  • 58% of frequent CPG shoppers globally chose a brand they had not bought during the previous year in September 2024.[40]

Customer loyalty in the packaged goods industry

  • 47% of U.S. CPG and grocery consumers said tailored messages, offers and recommendations fostered loyalty in 2024.[37]
  • 67% of global CPG shoppers demonstrated loyalty by shopping with a brand frequently in 2024.[41]
  • 55% of global CPG shoppers expected loyalty points or cashback in exchange for loyalty in 2024.[41]
  • 61% of global CPG shoppers expected reduced prices or better deals in exchange for loyalty in 2024.[41]
  • 48% of global CPG shoppers demonstrated loyalty by using a loyalty card or scheme in 2024.[41]

Lead generation in the packaged goods industry

  • 52% of global CPG shoppers said they demonstrated loyalty by recommending brands to friends and family in 2024.[41]
  • 7% of global beauty consumers discovered brands through social-media brand pages in 2025.[1]
  • 9% of global beauty consumers discovered brands through social-media influencers in 2025.[1]
  • 62% of U.S. CPG and grocery consumers said in-store video screens helped them notice new products or brands in 2024.[37]
  • 23% of Gen Z consumers discovered new CPG brands on social media in 2026.[1]

09 Statistics

Marketing & Brand

Retail media and digital formats carry a larger budget share. In 2024, 73% of CPG marketing spending routed through retailers, including trade promotion, shopper marketing and retail media.

Marketing in the packaged goods industry

  • 72% of CPG and FMCG marketing professionals planned to increase digital display and video spending in 2024.[42]
  • 12% of CPG marketing spending was allocated to retail media in 2024.[43]
  • 15% of CPG marketing spending went to direct digital marketing in 2024.[43]
  • 56% of CPG and FMCG marketing professionals planned to increase connected-TV spending in 2024.[42]
  • 73% of CPG marketing spending was routed through retailers in 2024, including trade promotion, shopper marketing and retail media.[43]

Digital marketing in the packaged goods industry

  • 16.5% was the projected share of total US digital advertising accounted for by CPG in 2024.[44]
  • 16.6% was projected year-over-year growth in US CPG digital-ad spending in 2024.[44]
  • 35.0% of US CPG digital-ad spending was projected to come from toiletries and cosmetics in 2024.[44]
  • 57.9% of US CPG digital-ad budgets were projected to go to display advertising in 2024.[44]
  • 27.4% was projected growth in US nonalcoholic-beverage digital-ad spending in 2024.[44]

Branding in the packaged goods industry

  • 62% of global consumers said they were willing to try a new brand because of a lower price in 2024.[45]
  • 1.0% was the increase in US national-brand sales in 2024.[28]
  • 36% of global consumers said lower prices could persuade them to buy something other than their usual brand in 2024.[45]
  • 46% of US shoppers in 130 CPG categories reported shopping trips conducted exclusively offline in 2024.[45]
  • 6.8% was the decline in US national-brand sales between 2021 and 2024.[28]

Social media in the packaged goods industry

  • 13.2% was projected year-over-year growth in US CPG social-network ad spending in 2024.[28]
  • 36.3% of general CPG digital-ad spending went to Instagram in the United States from August 2024 through July 2025.[46]
  • 12 times more social-media followers per network were held by brands led by the most influential CPG CMOs than by other CPG brands in April 2024.[47]
  • 46% of FMCG and CPG marketers had dedicated and growing creator or influencer budgets in 2026.[48]
  • 6% of FMCG and CPG marketers had dedicated but shrinking creator or influencer budgets in 2026.[48]

Influencer Marketing in the consumer goods sector (sector benchmark)

  • 15.7% ad-recall lift was recorded for CPG influencer campaigns in 2025.[49]
  • 46% of FMCG/CPG marketers had dedicated and growing creator or influencer budgets in 2026.[48]
  • 24% of consumers globally bought products from influencers or celebrities in October–November 2024, according to a consumer-product and retail survey.[27]
  • 22.2% brand lift was recorded for CPG influencer campaigns in 2025.[49]
  • 96.39% positive campaign sentiment was recorded for CPG influencer campaigns in 2025.[49]

10 Statistics

Operations & Execution

Automation and traceability adoption are uneven across facilities and documentation. In 2025, 22% of food and beverage manufacturing facilities had fully automated inventory management.

Process optimization in the packaged goods industry

  • 21% of Canadian food and beverage processors reported taking no action to manage or reduce food loss in 2024.[50]
  • 15% of Canadian food and beverage processors developed new food products or ingredients, such as upcycled products, to reduce food loss in 2024.[50]
  • 6% of Canadian food and beverage processors diverted surplus food to animal feed in 2024.[50]
  • 6% of Canadian food and beverage processors donated extra food or products to organizations such as shelters in 2024.[50]
  • 5% of Canadian food and beverage processors used composting as a food-loss reduction practice in 2024.[50]

Operational efficiency in the packaged goods industry

  • 22% of food and beverage manufacturing facilities had fully automated inventory management in the 2025 survey.[51]
  • 58% of food and beverage manufacturers used internal training programs to build digital and automation capabilities in the 2025 survey.[51]
  • 33% of food and beverage manufacturers planned to implement real-time production-monitoring dashboards within 12 months in the 2025 survey.[51]
  • 43% of food and beverage companies allocated 26% to 50% of facility equipment and system investments to digital and automation projects during the prior 12 months.[51]
  • 28% of food and beverage manufacturing facilities had fully automated production-line control in the 2025 survey.[51]

Quality management in the packaged goods industry

  • 13% of food and beverage products surveyed included supply-chain traceability information on their packaging.[51]
  • 11% of food and beverage manufacturing facilities used completely manual or paper-based quality testing and documentation in the 2025 survey.[51]
  • 13% of food and beverage manufacturing facilities had fully automated food-safety monitoring in the 2025 survey.[51]
  • 20% of food and beverage products surveyed included processing methods on their packaging.[51]
  • 11% of food and beverage manufacturing facilities had fully automated quality testing and documentation in the 2025 survey.[51]

Supply chain in the packaged goods industry

  • 48% was the increase in spot shipments reported by Coyote Logistics since the start of the pandemic for the U.S. consumer goods supply chain.[52]
  • 98,350 unfilled jobs were reported in the U.S. consumer packaged goods industry.[52]
  • 5.8% was the year-over-year increase in wages for U.S. consumer goods manufacturing facility employees.[52]
  • 11% was the out-of-stock rate for U.S. food and beverage consumer packaged goods.[52]
  • 5% was the out-of-stock rate for U.S. personal-care products.[52]

Outsourcing / Offshoring in the consumer goods sector (sector benchmark)

  • About 40% of surveyed manufacturing professionals outsource more than half their production, spanning CPG, industrial manufacturing and pharmaceuticals, in 2025.[53]
  • 67% of brand owners plan to maintain or increase their use of contract packaging or manufacturing services in the coming years, based on a 2024 survey.[54]
  • 63% of surveyed brand owners contract out between 10% and 49% of their business to contract packaging or manufacturing providers, in 2024.[54]
  • 42% of consumer packaged goods brand owners plan to increase outsourced work over the next two to three years, according to a 2026 survey.[55]
  • 25% of surveyed consumer packaged goods brands outsource none of their operations, while most others outsource between 1% and 49%, in 2026.[55]

11 Statistics

Finance & Pricing

Price-led value growth meets constraints on price hikes. In 2025, 51% of CPG executives said they could not count on price hikes to drive revenue growth.

Pricing strategy in the packaged goods industry

  • 2.4% was the annual decline in urban FMCG average selling prices in 2025 year to date in Bain’s analysis.[56]
  • More than two-thirds of CPG companies identified improving trade promotions as a priority in KPMG’s 2024 survey.[8]
  • 30% was the increase in US consumer-goods shelf prices between 2020 and 2024, according to PwC’s CPG analysis.[6]
  • 34.5% was the increase in overall US consumer prices from 2019 to 2024 across the product groups analyzed by the GAO.[57]
  • 51% of CPG executives said they could not count on price hikes to drive revenue growth in 2025.[28]

Cost reduction in the packaged goods industry

  • 4,000 manufacturing and supply-chain jobs were identified for reduction in Nestlé’s productivity initiatives.[58]
  • $125 million was Colgate-Palmolive’s annualized pretax saving from its 2022 Global Productivity Initiative when it concluded in 2024.[59]
  • $3.4 million was the near-term savings opportunity identified across six plants at a food-and-beverage manufacturer in EFESO’s case study.[60]
  • $100 million was Clorox’s expected annual ongoing cost saving from its streamlined operating model in fiscal 2024.[61]
  • €3.4 billion was Nestlé’s planned annual cost reduction by the end of 2025, according to reporting on its cost-cutting program.[58]

Profitability in the packaged goods industry

  • 19.4% was Unilever Beauty and Wellbeing’s underlying operating margin in 2024.[62]
  • 46% of CPG companies ranked product-portfolio calibration or mix shifting first among profitability-expansion efforts.[8]
  • 14.5% was Unilever Home Care’s underlying operating margin in 2024.[62]
  • 18.4% was Unilever’s underlying operating margin in 2024, up 170 basis points year over year.[62]
  • CHF42.7 billion was Nestlé’s gross profit in 2024.[63]

Financial planning in the packaged goods industry

  • Security and privacy of data ranked fourth among finance priorities for CPG and retail leaders in Protiviti’s 2024 survey.[64]
  • Cloud-based applications ranked sixth among finance priorities for CPG and retail leaders in Protiviti’s 2024 survey.[64]
  • Finance-risk management was one of the finance-management topics covered in APQC’s 2024 survey of consumer-products and packaged-goods finance professionals.[65]
  • Routine reporting and closing activities ranked third among finance priorities for CPG and retail leaders in Protiviti’s 2024 survey.[64]
  • Process improvement ranked fifth among finance priorities for CPG and retail leaders in Protiviti’s 2024 survey.[64]

12 Statistics

Product & Service

Most new launches take the form of renovations rather than genuinely new products. In January–May 2024, 65% of global consumer packaged goods launches were renovations.

Product development in the packaged goods industry

  • 64% of consumer products companies said in 2025 that they would use precision analytics to identify new brands and growth opportunities.[2]
  • 35% of global consumer packaged goods launches were genuinely new products in January–May 2024, while 65% were renovations such as line extensions, reformulations, packaging changes or relaunches.[66]
  • 65% of global consumer packaged goods launches were renovations in January–May 2024, compared with 35% that were new products.[67]
  • Nearly half of Singapore shoppers purchased at least one FairPrice own-brand product in 2025.[1]
  • 85% of European consumers rated private-label product quality as equal to or better than branded products in McKinsey’s 2025 survey.[1]

Product lifecycle in the packaged goods industry

  • 2.1 million tonnes of paper-based consumer packaging, including liquid cartons, were placed on the market in 19 EU Member States in 2024.[68]
  • The 19 EU Member States covered by the Joint Research Centre estimates represented more than 97% of the EU population in 2024.[68]
  • The Joint Research Centre estimated consumer packaging placed on the market for 19 EU Member States for each year from 2011 through 2025.[68]
  • 6,701 U.S. product recalls were recorded across five federal agencies in 2024, affecting products during the post-market stage of their lifecycle.[69]
  • 42.8 million tonnes of consumer packaging were placed on the market in 19 EU Member States in 2024.[68]

After-sales in the packaged goods industry

  • 15.8% of U.S. retail sales were expected to be returned in 2025, representing $849.9 billion in merchandise.[70]
  • 76% of U.S. consumers considered free returns a key factor when deciding where to shop in 2024.[71]
  • 16.9% of U.S. retail sales were returned in 2024, representing approximately $890 billion in merchandise.[70]
  • 84% of U.S. consumers were more likely to shop with a retailer offering box-free, label-free returns and immediate refunds in 2024.[71]
  • 67% of U.S. consumers said a negative return experience would discourage them from shopping with a retailer again in 2024.[71]

Value proposition in the packaged goods industry

  • 4.9 times faster was the growth rate of U.S. consumer packaged goods marketed as sustainable compared with products not marketed as sustainable in the latest reported period.[72]
  • 36% was the average private-label value share in Western Europe’s consumer packaged goods markets in 2023.[73]
  • 26.6% was the average price premium for U.S. branded consumer packaged goods marketed as sustainable versus conventionally marketed branded products in 2024.[72]
  • 10.9% was the five-year compound annual growth rate for U.S. consumer packaged goods marketed as sustainable, compared with 2.2% for conventional counterparts.[72]
  • 4.8% was the annual sales growth of the 10 largest global consumer packaged goods brands in NIQ’s 2025 report.[45]

13 Statistics

Sustainability & Ethics

Recycled content, recyclability, and waste outcomes are tracked with specific metrics. Procter & Gamble reported 99.6% of manufacturing waste recycled or reused in fiscal 2024.

Sustainability in the packaged goods industry

  • 56% of Colgate-Palmolive overall packaging content was recycled content in 2024 globally.[59]
  • 9.9% was the five-year compound annual growth rate for sustainability-marketed consumer packaged goods in the United States through 2023.[72]
  • 1.4% was the global growth rate for retail unit volumes in consumer packaging in 2024.[74]
  • 18.5% of consumer packaged goods sales were sustainability-marketed products in 2023 across 36 U.S. categories.[72]
  • 93% of Colgate-Palmolive packaging was recyclable, reusable or compostable in 2024 globally.[59]

ESG in the packaged goods industry

  • 656,000 metric tons of solid waste were generated by Procter & Gamble manufacturing operations in fiscal 2024.[61]
  • 99.6% of Procter & Gamble manufacturing waste was recycled or reused in fiscal 2024.[61]
  • 72/100 was Nestlé’s EcoVadis score in 2026, placing the packaged food company among the top 15% assessed globally.[63]
  • 21% of Colgate-Palmolive plastic packaging content was post-consumer recycled content in 2024.[59]
  • 614,815 tons was Colgate-Palmolive’s overall packaging tonnage in 2024.[59]

Ethics in the packaged goods industry

  • 565 Nestlé Speak Up messages concerned unfair treatment in 2023.[63]
  • 104 Nestlé Speak Up messages concerned violations of law or regulations in 2023.[63]
  • 131 Nestlé Speak Up messages concerned fraud or accounting and financial-statement misconduct in 2023.[63]
  • 172 Nestlé Speak Up messages concerned violence and discrimination in 2023.[63]
  • 214 Nestlé Speak Up messages concerned harassment excluding sexual harassment in 2023.[63]

CSR in the packaged goods industry

  • 31,000 employee volunteer hours were recorded by Mondelēz International in 2025.[75]
  • 8,000 Mondelēz International employees volunteered in 2023.[75]
  • 7,000 Mondelēz International employees volunteered in 2025.[75]
  • 40,000 employee volunteer hours were recorded by Mondelēz International in 2024.[75]
  • 10,000 Mondelēz International employees volunteered in 2022.[75]

Circular economy in the packaged goods industry

  • 93% of Colgate-Palmolive packaging was recyclable, reusable or compostable in 2024.[59]
  • 100% of Colgate-Palmolive packaging was free of PVC in 2024.[59]
  • 24% of Colgate-Palmolive metal packaging content was recycled content in 2024.[59]
  • 1,483 thousand metric tons of Procter & Gamble raw materials came from recycled sources in fiscal 2024.[61]
  • 84% of Colgate-Palmolive plastic packaging was technically recyclable in 2024.[59]

Carbon footprint in the packaged goods industry

  • 33.422 million metric tons was Mondelēz International’s total carbon-dioxide equivalent emissions in 2023.[75]
  • 32.149 million metric tons of Scope 3 carbon-dioxide equivalent emissions were reported by Mondelēz International in 2023.[75]
  • 27.447 million metric tons was Mondelēz International’s total carbon-dioxide equivalent emissions in 2025.[75]
  • 372,000 metric tons of market-based Scope 2 carbon-dioxide equivalent emissions were reported by Mondelēz International in 2024.[75]
  • 29.223 million metric tons of Scope 3 carbon-dioxide equivalent emissions were reported by Mondelēz International in 2024.[75]

15 Statistics

Globalization & Expansion

Regional scale and e-commerce exposure are quantified with consolidated sales and spend figures. Global consumer-goods e-commerce spending was estimated at $4.12 trillion in 2024.

Globalization in the packaged goods industry

  • CHF 22.086 billion was Nestlé’s 2024 sales in Europe.[63]
  • CHF 12.533 billion was Nestlé’s 2024 sales in Latin America.[63]
  • CHF 19.180 billion was Nestlé’s 2024 sales in Asia, Oceania and Africa.[63]
  • CHF 91.354 billion was Nestlé’s total sales across global markets in 2024.[63]
  • CHF 32.123 billion was Nestlé’s 2024 sales in North America.[63]

Cultural adaptation in the packaged goods industry

  • CHF 4.040 billion was Nestlé’s 2024 sales in Brazil.[63]
  • CHF 2.013 billion was Nestlé’s 2024 sales in India.[63]
  • CHF 29.682 billion was Nestlé’s 2024 sales in the United States.[63]
  • CHF 1.469 billion was Nestlé’s 2024 sales in Australia.[63]
  • CHF 2.674 billion was Nestlé’s 2024 sales in the Philippines.[63]

Supplier management in the packaged goods industry

  • 4,000 metric tons of PepsiCo’s 2024 palm-oil procurement was palm-kernel oil.[91]
  • 400,000 metric tons was PepsiCo’s approximate global palm-oil procurement volume in 2024.[91]
  • 35 countries had fully implemented and independently verified PepsiCo’s Sustainable Farming Program by 2024.[91]
  • 100% of PepsiCo’s potato volumes from its two largest markets, Europe and the United States, were sourced from GAP-certified suppliers at the end of 2024.[91]
  • 43% of Unilever’s procurement spend was represented by suppliers signing its Living Wage Promise in 2024.[25]

Stakeholder management in the packaged goods industry

  • CHF 13.9 billion in taxes were incurred and collected by Nestlé in its largest markets in 2024.[63]
  • 2.5 million SMEs is Unilever’s 2026 target for businesses helped to grow in its retail value chain.[25]
  • 38,600 full-time-equivalent employees were based in Nestlé’s North America region in 2024.[63]
  • 8,200 full-time-equivalent employees were based in Switzerland at Nestlé in 2024.[63]
  • CHF 7.7 billion was Nestlé’s total tax collected across geographic segments in 2024.[63]

Distribution channels in the packaged goods industry

  • 11.3% was Nestlé’s organic e-commerce sales growth in 2024.[63]
  • 17.3% was the share of online purchases in total consumer-goods purchase value across all retail channels in 2024.[92]
  • 2.1% was Nestlé’s 2024 organic growth in retail sales.[63]
  • 18.9% of Nestlé’s total Group sales came from e-commerce in 2024.[63]
  • $4.12 trillion was estimated global consumer-goods e-commerce spending in 2024.[92]

Key questions about the packaged goods industry

What is the packaged goods market size and where does it stand today?
Global FMCG retail sales reached $6.6 trillion in 2025. The U.S. benchmark shows packaged food retail sales of $612.3 billion in 2024.
How fast is packaged goods growing through the late-2020s?
Global FMCG retail sales are projected to grow at a 5% CAGR from 2025 to 2029, surpassing $8 trillion by 2029.
Which companies lead the packaged goods industry?
The Coca-Cola Company leads Gitnux's 2026 packaged goods ranking with an Overall score of 9.4, with revenue growth 1.9% in non-alcoholic beverages and operating margin 28.7%. Procter & Gamble is the highest-ranked personal and home care products maker at 9.2, with revenue growth 3% in packaged home and personal care and operating margin 22.7%.
What technology shifts are showing up in packaged goods operations and analytics?
In 2026, 7%–10% of CPG companies had enterprise-wide AI deployment, while 40% had no defined approach to agentic commerce. Across consumer products, 94% said they were transforming the supply-chain function in 2026.
How is competition structured between national brands and private labels in the U.S.?
In 2025, store brands held 21.3% of U.S. dollar sales and 23.5% of unit sales. Store-brand dollar sales increased 3.3% in 2025 versus 1.2% for national brands.
What compliance factor matters most for packaging going into and through 2026?
The EU Packaging and Packaging Waste Regulation entered into force on February 11, 2025 and began applying on August 12, 2026. Mandatory recycled-plastic and recyclability measures apply from 2030.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Packaged Goods Industry Statistics. Gitnux. https://gitnux.org/packaged-goods-industry-statistics
MLA
Samuel Norberg. "Packaged Goods Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/packaged-goods-industry-statistics.
Chicago
Samuel Norberg. 2026. "Packaged Goods Industry Statistics." Gitnux. https://gitnux.org/packaged-goods-industry-statistics.

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