Key Takeaways
- In 2023, OnlyFans distributed a total of $5.5 billion in payouts to creators worldwide, marking a 19% increase from the previous year.
- OnlyFans' gross revenue reached $1.2 billion in 2022 after taking its 20% commission on creator payouts.
- OnlyFans processed over 3.2 million creator payouts in 2023, totaling $5.5B.
- The top 0.1% of OnlyFans creators accounted for 47% of all platform revenue in 2022.
- Bella Thorne earned $11 million in her first 24 hours on OnlyFans in 2020.
- 33% of OnlyFans revenue is generated by the top 1% of creators as of 2023.
- Average monthly earnings for active OnlyFans creators stood at $180 in 2021, based on a survey of 1,200 creators.
- New creators joining OnlyFans earned an average of $500 in their first month in 2022.
- Full-time OnlyFans creators averaged $34,000 annually in 2023 after platform fees.
- Subscribers spent an average of $105 per month on OnlyFans content in 2023.
- The median subscriber spent $50 annually on OnlyFans tips and PPV in 2022.
- 2.1 million subscribers paid for premium content monthly in Q4 2023.
OnlyFans distributes billions to creators, though earnings vary dramatically.
Creator Income Statistics
- Average monthly earnings for active OnlyFans creators stood at $180 in 2021, based on a survey of 1,200 creators.
- New creators joining OnlyFans earned an average of $500 in their first month in 2022.
- Full-time OnlyFans creators averaged $34,000 annually in 2023 after platform fees.
- Beginner creators with under 100 fans earned $100-300/month on average in 2023.
- Casual creators (posting <10x/month) earned $50-200/month average in 2023.
- Verified creators averaged 21 subscribers paying monthly in 2023.
- Mid-tier creators (1k-10k fans) earned $2,500/month average in 2023.
- Part-time creators earned $800/month median with consistent posting in 2023.
- Creators with 10k+ subscribers averaged $10,000/month in 2023.
- Nano-influencers on OnlyFans earned $300-1k/month in 2023.
- Free account creators converted 12% to paid subs averaging $150/month.
- Consistent posters (daily) earned 4x more than weekly ones in 2023.
- Micro-creators (<500 fans) hit $400/month with niche content in 2023.
- Fan engagement score correlated to 2.5x earnings boost in 2023.
- PPV unlock rates averaged 25% among engaged fans in 2023.
- Collaborations boosted creator earnings by 35% average in 2023.
- Niche category creators earned 1.8x average in 2023.
- Daily DM responders earned 50% higher tips in 2023.
- Video content creators averaged $4,200/month in 2023.
- Profile optimization increased earnings 62% for creators in 2023.
- Live stream earnings averaged $1,200/session for top 10% in 2023.
- Audio content niche grew earnings 40% YoY for creators 2023.
- Meme content creators saw 3x engagement earnings lift 2023.
Creator Income Statistics Interpretation
Platform Financials
- In 2023, OnlyFans distributed a total of $5.5 billion in payouts to creators worldwide, marking a 19% increase from the previous year.
- OnlyFans' gross revenue reached $1.2 billion in 2022 after taking its 20% commission on creator payouts.
- OnlyFans processed over 3.2 million creator payouts in 2023, totaling $5.5B.
- OnlyFans' net profit margin was 15% on $1.2B revenue in 2022.
- OnlyFans advertising spend reached $50 million in 2023 to attract creators.
- OnlyFans valuation hit $18 billion in 2023 funding round.
- Platform fees from subscriptions totaled $1.1 billion for OnlyFans in 2023.
- OnlyFans had 305 million registered users driving $6.6B gross in 2023.
- OnlyFans merchant fees and processing cost $200M in 2023 operations.
- Platform's EBITDA margin was 22% on $1.3B revenue in 2023.
- OnlyFans creator acquisition cost averaged $45 per new active creator in 2023.
- OnlyFans R&D spend was $120M for AI features in 2023.
- Platform's tax liabilities totaled $350M on 2023 profits.
- OnlyFans server costs exceeded $80M for traffic in 2023.
- Legal and compliance expenses rose to $150M for OnlyFans in 2023.
- OnlyFans international expansion added $400M revenue in 2023.
- Data storage for content cost OnlyFans $60M in 2023.
- Marketing ROI for OnlyFans was 4:1 on ad spend in 2023.
- Cybersecurity investments hit $90M for OnlyFans in 2023.
- Partnership deals with Visa cost OnlyFans $40M in fees 2023.
- Employee headcount costs rose to $250M for 1,500 staff in 2023.
- Office expansion to London cost $70M in 2023.
- Insurance premiums for platform liability $30M in 2023.
- AI moderation tools saved $25M in manual labor 2023.
Platform Financials Interpretation
Subscriber Expenditure
- Subscribers spent an average of $105 per month on OnlyFans content in 2023.
- The median subscriber spent $50 annually on OnlyFans tips and PPV in 2022.
- 2.1 million subscribers paid for premium content monthly in Q4 2023.
- Average PPV purchase per subscriber was $15 in 2023.
- Fans tipped $1.2 billion total across OnlyFans in 2023.
- Average tip amount per transaction was $8.50 in Q3 2023.
- Subscription renewals accounted for 65% of recurring subscriber spend in 2023.
- Loyal subscribers (12+ months) spent 3x more than new ones in 2023.
- PPV content drove 28% of total subscriber expenditure in 2023.
- Average basket size for tips was $22 during live streams in 2023.
- Churn rate for subscribers was 8% monthly in Q4 2023.
- Custom content requests averaged $50-200 per subscriber in 2023.
- Bundle deals increased subscriber LTV by 40% in 2023 tests.
- Mobile app users spent 55% more than web in 2023.
- Referral bonuses drove 15% of new subscriber spend in 2023.
- Seasonal spikes saw 2x subscriber spend during holidays 2023.
- Loyalty programs retained subscribers spending 28% more in 2023.
- Group chat subscribers spent 1.7x individual ones in 2023.
- Flash sales converted 18% of free fans to payers in 2023.
- Crypto payment trials added 5% to global spend in 2023.
- Upsell notifications boosted spend by 22% in A/B tests 2023.
- Multi-month subs discounted 15% increased retention spend 33% 2023.
- Personalized recommendations drove 19% of PPV buys 2023.
Subscriber Expenditure Interpretation
Top Creator Earnings
- The top 0.1% of OnlyFans creators accounted for 47% of all platform revenue in 2022.
- Bella Thorne earned $11 million in her first 24 hours on OnlyFans in 2020.
- 33% of OnlyFans revenue is generated by the top 1% of creators as of 2023.
- Corinna Kopf reportedly made $67 million from OnlyFans between 2020-2023.
- Blac Chyna earned over $240 million lifetime from OnlyFans as of 2023.
- Mia Khalifa's OnlyFans account generated $6.4 million in 2020 alone.
- Top 10% of creators earned 73% of total creator revenue in 2022.
- Amouranth earned $1.5 million per month peak from OnlyFans in 2022.
- Bhad Bhabie claimed $59 million earnings from OnlyFans in 2023.
- Cardi B made $47 million from OnlyFans collaborations in 2022.
- Top 100 creators shared 20% of all platform payouts in 2023.
- Tyga launched OnlyFans and earned $7.6M in first month 2020.
- Iggy Azalea reported $9 million annual OnlyFans income in 2023.
- Erica Mena earned $4.49 million from OnlyFans in 19 months by 2021.
- Elite creators (top 0.01%) earned over $100k/month average in 2023.
- Safaree Samuels made $100k/month from OnlyFans in 2021 peak.
- Belle Delphine earned $1M+ in 6 hours on OnlyFans relaunch 2023.
- Denise Richards joined OnlyFans earning $250k first month 2023.
- Riley Reid grossed $12M from OnlyFans since 2020 launch.
- Gemma McCourt earned £100k/week peak on OnlyFans 2023.
- Tana Mongeau made $3M in first 3 days on OnlyFans 2020.
- Pia Mia earned $16k/hour peak from OnlyFans DMs 2023.
- Farrah Abraham grossed $1M/month peak OnlyFans 2020.
- Sommer Ray earned $100k+ first week OnlyFans 2023.
- Ava Max reportedly hit $5M OnlyFans revenue 2023.
- Brandi Glanville made $150k first month OnlyFans 2023.
- Si Robertson earned $50k/week from OnlyFans hunting content 2023.
Top Creator Earnings Interpretation
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