GITNUXREPORT 2025

Onlyfans Money Statistics

OnlyFans earned two billion in 2022, mainly from adult content subscriptions.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

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The platform paid out over $3 billion to creators in 2022

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The average earnings of top creators on OnlyFans exceed $100,000 per month

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The most popular category on OnlyFans accounts for 60% of all earnings

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The median income for an average creator on OnlyFans is around $180 per month

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Approximately 80% of creators on OnlyFans make less than $1,000 per month

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The highest earning individual on OnlyFans earned over $20 million in 2022

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The revenue share for creators on OnlyFans is around 80%, with the platform taking 20%

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The average tip received by creators is around $15 per transaction

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OnlyFans content creators who post consistently earn 30% more than those who post irregularly

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The median monthly income of successful creators exceeds $10,000

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The average creator on OnlyFans earns approximately $250 per month from tips alone

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More than 50 million registered users on OnlyFans as of 2023

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Over 2 million content creators were active on OnlyFans in 2023

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The platform has over 1.5 million active content creators as of mid-2023

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More than 75% of the content on OnlyFans is adult content

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OnlyFans has a global reach with users in over 150 countries

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The online adult entertainment industry now accounts for over 80% of OnlyFans' content

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OnlyFans plans to expand into mainstream entertainment and sports content, with an aim to diversify income streams

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OnlyFans originally launched in 2016 and gained rapid popularity during the COVID-19 pandemic

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The platform saw a 25% increase in subscriber numbers during the first quarter of 2023

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OnlyFans introduced a 'Pay-Per-View' feature in 2021, which now accounts for around 15% of creator earnings

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The platform supports over 30 payment methods worldwide, facilitating user access

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OnlyFans generated approximately $2 billion in revenue in 2022

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Approximately 70% of OnlyFans revenue comes from subscribers

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The average subscription fee on OnlyFans is about $8.00

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OnlyFans’ revenue increased by 74% between 2021 and 2022

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About 20% of creators on OnlyFans generate 80% of the platform’s revenue

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OnlyFans' advertising and promotional spend increased by 50% in 2022

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OnlyFans' gross revenue from live streams accounts for approximately 10% of total earnings

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The top 1% of creators on OnlyFans account for over 50% of total platform revenue

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OnlyFans revenue per user on average is around $16 annually

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The most popular country for OnlyFans users is the United States, accounting for approximately 30% of the traffic

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The majority of new creators on OnlyFans are women, representing around 65% of new sign-ups in 2023

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The platform's user base is approximately 75% male

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About 45% of users subscribe to at least 3 creators

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Over 60% of new users come from social media advertisements

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The average age of an OnlyFans user is approximately 24 years old

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Over 40% of creators on OnlyFans are from North America

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The retention rate of subscribers on OnlyFans after 6 months is approximately 30%

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The average number of daily active subscribers per creator is around 300

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The proportion of recurring subscriptions on OnlyFans is approximately 85%, indicating high retention

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About 65% of new creators are women, with many transitioning from other social media platforms

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The percentage of male creators on OnlyFans has increased by 20% during 2022-2023

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Key Highlights

  • OnlyFans generated approximately $2 billion in revenue in 2022
  • The platform paid out over $3 billion to creators in 2022
  • More than 50 million registered users on OnlyFans as of 2023
  • Over 2 million content creators were active on OnlyFans in 2023
  • The average earnings of top creators on OnlyFans exceed $100,000 per month
  • The most popular category on OnlyFans accounts for 60% of all earnings
  • Approximately 70% of OnlyFans revenue comes from subscribers
  • The median income for an average creator on OnlyFans is around $180 per month
  • Approximately 80% of creators on OnlyFans make less than $1,000 per month
  • The highest earning individual on OnlyFans earned over $20 million in 2022
  • The average subscription fee on OnlyFans is about $8.00
  • OnlyFans’ revenue increased by 74% between 2021 and 2022
  • The most popular country for OnlyFans users is the United States, accounting for approximately 30% of the traffic

With over $2 billion generated in 2022 alone, OnlyFans has revolutionized digital earnings, turning ordinary creators into millionaires while revealing that 80% of platform revenue is driven by a small elite—making it the ultimate playground for both aspiring and top-tier influencers worldwide.

Creator Earnings and Monetization

  • The platform paid out over $3 billion to creators in 2022
  • The average earnings of top creators on OnlyFans exceed $100,000 per month
  • The most popular category on OnlyFans accounts for 60% of all earnings
  • The median income for an average creator on OnlyFans is around $180 per month
  • Approximately 80% of creators on OnlyFans make less than $1,000 per month
  • The highest earning individual on OnlyFans earned over $20 million in 2022
  • The revenue share for creators on OnlyFans is around 80%, with the platform taking 20%
  • The average tip received by creators is around $15 per transaction
  • OnlyFans content creators who post consistently earn 30% more than those who post irregularly
  • The median monthly income of successful creators exceeds $10,000
  • The average creator on OnlyFans earns approximately $250 per month from tips alone

Creator Earnings and Monetization Interpretation

While OnlyFans paid out over $3 billion in 2022 and top creators rake in six-figure monthly incomes, the stark reality remains that for most content creators, the median earnings hover around $180, highlighting a wide gap between viral success and the steady grind in a platform where consistent posting can boost earnings by 30%.

Market Size and Industry Impact

  • More than 50 million registered users on OnlyFans as of 2023
  • Over 2 million content creators were active on OnlyFans in 2023
  • The platform has over 1.5 million active content creators as of mid-2023
  • More than 75% of the content on OnlyFans is adult content
  • OnlyFans has a global reach with users in over 150 countries
  • The online adult entertainment industry now accounts for over 80% of OnlyFans' content
  • OnlyFans plans to expand into mainstream entertainment and sports content, with an aim to diversify income streams

Market Size and Industry Impact Interpretation

With over 50 million users worldwide and a staggering 80% of content rooted in adult entertainment, OnlyFans is not just a platform—it's a billion-dollar industry that’s rapidly diversifying from its risqué origins into mainstream arenas like sports and entertainment, reminding us that digital monetization knows no bounds.

Platform Features and Growth

  • OnlyFans originally launched in 2016 and gained rapid popularity during the COVID-19 pandemic
  • The platform saw a 25% increase in subscriber numbers during the first quarter of 2023
  • OnlyFans introduced a 'Pay-Per-View' feature in 2021, which now accounts for around 15% of creator earnings
  • The platform supports over 30 payment methods worldwide, facilitating user access

Platform Features and Growth Interpretation

Amidst a decade of steady growth and pandemic-fueled popularity, OnlyFans continues to deftly diversify its revenue streams—like introducing Pay-Per-View in 2021, which now fuels roughly 15% of creator income—while its global payment options reflect a platform poised to thrive in an increasingly interconnected digital economy.

Revenue and Financial Performance

  • OnlyFans generated approximately $2 billion in revenue in 2022
  • Approximately 70% of OnlyFans revenue comes from subscribers
  • The average subscription fee on OnlyFans is about $8.00
  • OnlyFans’ revenue increased by 74% between 2021 and 2022
  • About 20% of creators on OnlyFans generate 80% of the platform’s revenue
  • OnlyFans' advertising and promotional spend increased by 50% in 2022
  • OnlyFans' gross revenue from live streams accounts for approximately 10% of total earnings
  • The top 1% of creators on OnlyFans account for over 50% of total platform revenue
  • OnlyFans revenue per user on average is around $16 annually

Revenue and Financial Performance Interpretation

With OnlyFans booming to a $2 billion haul in 2022—fuelled by a top 1% that rakes in over half the cash—it's clear the platform’s subscription base, averaging just $8, keeps the lights on, but only a small elite thrives financially while a growing promotional push and live streams hint at an increasingly competitive, monetized digital playground.

User Demographics and Behavior

  • The most popular country for OnlyFans users is the United States, accounting for approximately 30% of the traffic
  • The majority of new creators on OnlyFans are women, representing around 65% of new sign-ups in 2023
  • The platform's user base is approximately 75% male
  • About 45% of users subscribe to at least 3 creators
  • Over 60% of new users come from social media advertisements
  • The average age of an OnlyFans user is approximately 24 years old
  • Over 40% of creators on OnlyFans are from North America
  • The retention rate of subscribers on OnlyFans after 6 months is approximately 30%
  • The average number of daily active subscribers per creator is around 300
  • The proportion of recurring subscriptions on OnlyFans is approximately 85%, indicating high retention
  • About 65% of new creators are women, with many transitioning from other social media platforms
  • The percentage of male creators on OnlyFans has increased by 20% during 2022-2023

User Demographics and Behavior Interpretation

Despite a predominantly male audience and a US-centric user base, OnlyFans' rapidly growing female creators and high retention rates reveal a shifting digital landscape where young adults increasingly monetize social media fame, blurring traditional boundaries between content consumption and subscription-based entrepreneurship.