Key Highlights
- OnlyFans generated $2 billion in revenue in 2021
- As of 2023, it has over 150 million registered users
- The platform paid out over $3 billion to creators in 2022
- OnlyFans creators earn an average of $180 per month
- The top 1% of creators earn 33% of the total income
- Female creators make up approximately 83% of the platform’s creators
- The most popular content category on OnlyFans is adult content, accounting for over 85% of all posts
- The median earnings of female creators are approximately $180 per month
- The platform charges a 20% fee on creators’ earnings
- The average subscription price on OnlyFans is around $9.20 per month
- Over 50% of users pay for at least one subscription
- There are more than 2 million active creators on OnlyFans
- About 45 million users have paid for content on OnlyFans
With over $2 billion in revenue in 2021 and more than 150 million registered users by 2023, OnlyFans has transformed from niche platform to a multibillion-dollar industry, where top creators earn up to $100,000 per month and a majority of revenue is driven by the top 10%, highlighting the platform’s lucrative potential and evolving creator economy.
Content Categories and Platform Features
- The most popular content category on OnlyFans is adult content, accounting for over 85% of all posts
- The majority of top earners on OnlyFans are fitness and modeling influencers
- OnlyFans introduced a new verification process in 2022 to improve safety and authenticity
Content Categories and Platform Features Interpretation
Creator Earnings and Distribution
- The platform paid out over $3 billion to creators in 2022
- OnlyFans creators earn an average of $180 per month
- The top 1% of creators earn 33% of the total income
- The median earnings of female creators are approximately $180 per month
- The platform charges a 20% fee on creators’ earnings
- Creators on OnlyFans can earn up to $100,000 per month, especially top-tier influencers
- The platform has paid out over $600 million to top content creators in 2022
- About 40% of creators generate more than $250 per month
- Major media outlets have reported that more than 75% of revenue is generated by top 10% of creators
- The average tip amount per transaction on OnlyFans is around $8.50
- Around 60% of new creators earn less than $50/month during their first year
- The lowest earning creators make less than $5 per month, which accounts for about 20% of creators
- Creators can set their subscription prices between $4.99 and $49.99
- 25% of creators earn more than $1,000 monthly
Creator Earnings and Distribution Interpretation
Global Reach and Market Growth
- OnlyFans reached over 8 million monthly active users in 2022
- The platform supports over 25 languages, making it accessible globally
Global Reach and Market Growth Interpretation
Revenue and Financial Performance
- OnlyFans generated $2 billion in revenue in 2021
- The average subscription price on OnlyFans is around $9.20 per month
- The platform’s gross revenue was approximately $1.2 billion in 2022
- OnlyFans’s revenue grew by approximately 150% from 2020 to 2021
- The average earning per fan per month is approximately $0.50
- Nearly 80% of subscription revenue comes from returning subscribers
- The platform's total valuation was estimated at $1.2 billion as of late 2022
- Paid private messages make up approximately 10% of total revenue
Revenue and Financial Performance Interpretation
User Demographics and Engagement
- As of 2023, it has over 150 million registered users
- Female creators make up approximately 83% of the platform’s creators
- Over 50% of users pay for at least one subscription
- There are more than 2 million active creators on OnlyFans
- About 45 million users have paid for content on OnlyFans
- The average age of an OnlyFans creator is around 30 years old
- The most followed creator on OnlyFans has over 15 million followers
- The platform has seen a 68% increase in new creator sign-ups during the first half of 2023
- Nearly 70% of users are from the United States
- The percentage of male creators on OnlyFans is approximately 17%
- OnlyFans users spend an average of 12 minutes per session on the platform
- The percentage of returning visitors to the platform is about 45%, indicating high engagement levels
- The number of female creators has increased by 27% over the past two years
- The average age of top-earning creators is around 28 years old
- The platform experienced a 40% increase in new user sign-ups following the changes in content policies in 2021
- Nearly 60% of active creators also engage in other social media platforms for cross-promotion
- About 15% of creators are in the 18-24 age group, indicating a significant young creator demographic
User Demographics and Engagement Interpretation
Sources & References
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