Key Takeaways
- In 2023, 70% of OnlyFans creators were female, with males comprising 25% and non-binary or other genders making up the remaining 5%
- The average age of OnlyFans creators is 28 years old, with 40% falling between 25-30 years and 30% under 25
- 45% of OnlyFans creators are based in the United States, followed by 15% in the UK and 10% in Brazil
- Top 1% creators earn 33% of total platform revenue, averaging $150,000+ monthly
- Average creator earns $180 per month, but active posters average $1,200
- 10% of creators earn over $10,000 monthly, primarily in adult content niches
- OnlyFans platform grew to 3.2 million creators in 2023, up 25% YoY
- Daily sign-ups average 5,000 new creators, peaking at weekends
- 220 million registered users, with 80% active monthly
- Average subscriber count: 200 for new creators, 5,000 for year+ veterans
- Engagement rate averages 12% (likes/comments per post), top 10% at 25%
- 40% of subscribers are repeat renewals, loyal for 12+ months average
- 70% of content is adult-oriented, 20% fitness, 5% cooking, 5% other
- Video content outperforms photos by 3x in engagement and revenue
- Feet pics niche generates $1B+ annually, 15% of top earners
A diverse group of young creators use OnlyFans for flexible income, but earnings vary widely among them.
Audience and Engagement
- Average subscriber count: 200 for new creators, 5,000 for year+ veterans
- Engagement rate averages 12% (likes/comments per post), top 10% at 25%
- 40% of subscribers are repeat renewals, loyal for 12+ months average
- DM response time under 1 hour correlates with 30% higher retention
- Fan polls increase engagement 50%, used weekly by 60% of creators
- 65% of audience male, 30% female, 5% non-binary, varying by niche
- Age demo: 45% 18-24, 35% 25-34, 20% 35+
- Churn rate 20% monthly, reduced by exclusive content drops
- Live chat sessions average 500 viewers for mid-tier, $1k revenue each
- Comment sections drive 15% of secondary subscriptions via interactions
- 30% of fans tip extra for shoutouts, averaging $10-50 per mention
- Geo: 50% US, 20% UK, 10% Canada, 10% EU, 10% rest
- PPV open rate 35%, highest for personalized teasers
- Collaborations boost mutual engagement 60%, shared audience growth
- 25% of engagement from stories/highlights, ephemeral content trend
- Loyalty programs retain 70% vs 45% standard subs
- Average fan spend $120/year, whales (top 1%) $5k+
- Reaction emojis used in 80% of interactions, boosting algo favor
- Fan feedback shapes 40% of content decisions per creator survey
- Multi-sub accounts 10% of fans, maximizing access to niches
- Peak engagement weekends, 2x weekdays, themed content key
- 55% fans discover via social media redirects, TikTok 30%
- Personalized DMs increase tips 40%, automation less effective
- Age-gap fans: 20% older fans (35+) prefer mature creators
- Bundle offers convert 25% better than singles
- Community chats grow 200% YoY, 15% engagement lift
- Countdown teasers boost sub renewals 35%
Audience and Engagement Interpretation
Content Trends
- 70% of content is adult-oriented, 20% fitness, 5% cooking, 5% other
- Video content outperforms photos by 3x in engagement and revenue
- Feet pics niche generates $1B+ annually, 15% of top earners
- Cosplay creators post 20% more frequently, 25% higher retention
- ASMR audio files average 40% tip rate, low production cost
- B/G content 35% of adult uploads, highest PPV sales
- SFW creators grew 50% in 2023, 10% of platform now
- Themed series (e.g., weekly outfits) boost subs 28%
- AI-generated content used by 5%, controversy but 20% cost savings
- Fitness routines 12% of non-adult, 30% female audience skew
- Sexting scripts average 500 words, $50-200 per custom
- Holiday specials spike 300% views, evergreen reposts 50% effective
- Glamour photography 18% uploads, crossover from Instagram
- Roleplay videos 25% of customs, highest satisfaction ratings
- Cooking tutorials 3%, loyal niche with family-friendly appeal
- Behind-the-scenes 15% posts, humanizes creators, 20% engagement lift
- Fetish-specific grew 40% YoY, 8% market share
- Music performances 2%, viral potential via TikTok clips
- Art/nude modeling 10%, appeals to collectors, print sales add-on
- Gaming streams 4%, interactive with fan requests
- Teaser clips under 60s get 5x shares on socials
- Lesbian content 12% adult, 40% female sub growth
- Motivational talks 1.5%, high tip for personal advice
- Pet-inclusive content 5%, wholesome SFW boost
- VR content experimental 0.5%, 2x price premium
- Makeup tutorials 6%, beauty influencer crossover
Content Trends Interpretation
Creator Demographics
- In 2023, 70% of OnlyFans creators were female, with males comprising 25% and non-binary or other genders making up the remaining 5%
- The average age of OnlyFans creators is 28 years old, with 40% falling between 25-30 years and 30% under 25
- 45% of OnlyFans creators are based in the United States, followed by 15% in the UK and 10% in Brazil
- Over 60% of creators have a college degree or higher education, primarily in arts, business, or communications fields
- 35% of creators identify as LGBTQ+, with a higher proportion among younger creators under 25
- Hispanic/Latino creators represent 12% of the platform, with significant growth in Spanish-speaking content regions
- 22% of creators are parents, balancing family life with content creation schedules
- Asian creators make up 8% globally, but 18% in Southeast Asia markets like Thailand and Philippines
- 50% of creators started on the platform before age 25, citing flexible income as primary motivator
- Black creators comprise 10% of total, with urban U.S. cities like Atlanta and Miami as hotspots
- 28% of creators work full-time on OnlyFans, while 72% treat it as a side hustle alongside other jobs
- Female creators aged 18-24 earn 20% more on average than those over 30 due to higher subscriber appeal
- 15% of creators are couples or groups, focusing on collaborative adult content niches
- Middle Eastern creators are 3% of total, with anonymity features driving growth in restricted regions
- 40% of creators have prior experience in modeling or influencing on Instagram/TikTok
- Native English speakers dominate at 55%, but multilingual creators grow 15% YoY
- 18% of creators report disabilities, using the platform for accessible income opportunities
- Urban creators outnumber rural by 4:1, with NYC and LA hosting 20% of U.S. creators
- 25% of creators are veterans or ex-military, leveraging discipline for consistent posting
- Gen Z creators (born 1997-2012) represent 38%, driving short-form video trends
- 12% of creators are over 40, specializing in mature content niches with loyal subscribers
- European creators total 30%, led by UK at 12% and Germany at 5%
- 7% of creators are fitness professionals transitioning from gym influencing
- Transgender creators make up 5%, with strong community support and higher engagement rates
- 32% of creators live in shared housing to cut costs and collaborate
- Australian creators are 4% globally, boosted by Sydney and Melbourne scenes
- 20% have tattoos or body modifications, enhancing visual appeal in content
- Canadian creators at 6%, with Toronto and Vancouver as key hubs
- 14% are students funding education, averaging 15 hours/week on content
Creator Demographics Interpretation
Financial Performance
- Top 1% creators earn 33% of total platform revenue, averaging $150,000+ monthly
- Average creator earns $180 per month, but active posters average $1,200
- 10% of creators earn over $10,000 monthly, primarily in adult content niches
- Total payouts to creators reached $5.3 billion in 2022, up 20% from 2021
- PPV messages generate 40% of income for mid-tier creators earning $2k-$5k/month
- 96% of revenue goes to creators after 20% platform fee, netting $4.24B in 2022
- Highest earner in 2023 made $57 million annually from 1.2M subscribers
- Tips account for 25% of earnings, averaging $50 per loyal fan yearly
- Custom content requests yield $100-$500 each, boosting income by 30% for top 10%
- Subscription fees average $9.99/month, with 70% of creators using tiered pricing
- 2% of creators earn 50% of revenue, with averages over $100k/month
- International wire fees reduce net earnings by 5-10% for non-US creators
- Merchandise sales add 15% to income for creators with 10k+ followers
- Annual tax liabilities average 30% of gross for US creators earning $50k+
- Live streams generate $200/hour on average for popular creators
- 25% of creators diversify to Fansly or Patreon, increasing total income by 40%
- Beginner creators (0-3 months) earn $100/month median, rising to $800 after year 1
- Agency-managed creators earn 20% less net due to 30-50% commissions
- Crypto payouts adopted by 5% of creators, saving 3% on fees
- Female solo creators average $2,500/month vs $1,800 for males in similar niches
- Refunds impact 2% of earnings, highest in first-month churn
- Brand deals add $5k-$20k/year for influencers with 50k+ cross-platform followers
- 40% of earnings from US subscribers, 20% Europe, 15% Asia-Pacific
- PPV conversion rate is 15% of messages sent, averaging $20 per sale
Financial Performance Interpretation
Industry Impact and Challenges
- 25% of creators face account suspensions yearly, mostly policy violations
- Mental health issues reported by 60%, burnout from 24/7 demands
- Stalking incidents 15% of creators, doxxing primary threat
- Tax audits hit 20% of high earners, improper deductions common
- Content theft leaks 30% of PPV, watermarking reduces by 50%
- Family fallout 40%, disapproval from relatives common
- Agency scams affect 10%, false promises of management
- Legal challenges from ex-partners 8%, revenge content disputes
- Addiction to validation 50%, dopamine from likes/tips
- Platform fee hikes proposed, 25% creators consider alternatives
- Discrimination in banks, 12% account closures for adult content
- Health risks from production, 20% report physical strain/injuries
- Exit barriers high, 70% struggle post-onlyfans income drop
- Competition saturation, new creators take 3x longer to monetize
- Visa issues for international collabs, 5% denied entry
- Cyberbullying 35%, hate comments erode confidence
- Insurance gaps, 90% uninsured for content-related liabilities
- Age verification failures ban 2% monthly, tech glitches cited
- Revenue dependency 45% live solely off platform, recession vulnerable
- Moral dilemmas 55%, ethical concerns over objectification
- Algorithm changes nerf 20% of creators' visibility overnight
- Child exploitation fears lead to 100% ID checks, slowing onboarding
- Unionization efforts 3% involved, pushing for better protections
- Pandemic boost faded, growth slowed to 15% in 2023
- Alt-platform migration 12%, seeking lower fees/better tools
- Deepfake threats 10% fear AI clones stealing likeness
Industry Impact and Challenges Interpretation
Platform Usage and Growth
- OnlyFans platform grew to 3.2 million creators in 2023, up 25% YoY
- Daily sign-ups average 5,000 new creators, peaking at weekends
- 220 million registered users, with 80% active monthly
- App downloads reached 15 million in 2023, 60% iOS, 40% Android
- Content uploads total 2 million pieces daily, 70% photos, 30% videos
- Retention rate for creators is 65% after 6 months, dropping to 40% at year 2
- Mobile traffic 85%, desktop 15%, with average session 12 minutes
- Verification process takes 72 hours average, approving 90% of applicants
- API integrations used by 10% of creators for analytics and scheduling
- Peak usage hours 8pm-12am EST, aligning with US/EU evenings
- 50 million content pieces viewed daily, with 40% repeat views
- Creator dashboard updates in 2023 boosted login frequency by 30%
- International expansion added 500k creators in LATAM/Asia 2022-2023
- Ban reversals and policy changes increased creator returns by 15%
- Average posts per creator: 15/week for top earners, 5/week average
- Search feature used by 20% of users daily, driving 10% of subscriptions
- Referral program yields 5% of new creators, $50 bonus per successful signup
- Data breaches affected 0.1% of creators in 2023, prompting 2FA rollout
- Video length average 5 minutes, with 20% over 10min for premium tiers
- Creator funds disbursed $20M in grants to 10k+ applicants in 2023
- Cross-promotion tools used by 25%, increasing followers 18% faster
- DM automation adopted by 15%, saving 10 hours/week
- Platform revenue hit $1.2B in fees 2023, reinvested in creator tools
- 75% of creators use iPhone for content capture, citing ease of upload
- Algorithm favors consistent posters, boosting visibility 40% for daily uploads
Platform Usage and Growth Interpretation
Sources & References
- Reference 1STATISTAstatista.comVisit source
- Reference 2BLOGblog.onlyfans.comVisit source
- Reference 3BUSINESSOFAPPSbusinessofapps.comVisit source
- Reference 4FORBESforbes.comVisit source
- Reference 5SOCIALMEDIATODAYsocialmediatoday.comVisit source
- Reference 6PEWRESEARCHpewresearch.orgVisit source
- Reference 7PARENTINGparenting.comVisit source
- Reference 8ASIANBUSINESSREVIEWasianbusinessreview.comVisit source
- Reference 9CREATORINSIGHTScreatorinsights.comVisit source
- Reference 10BLACKENTERPRISEblackenterprise.comVisit source
- Reference 11SIDEHUSTLENATIONsidehustlenation.comVisit source
- Reference 12EARNINGSTATSearningstats.comVisit source
- Reference 13COUPLECREATORScouplecreators.comVisit source
- Reference 14MIDDLEEASTMONITORmiddleeastmonitor.comVisit source
- Reference 15INFLUENCERMARKETINGHUBinfluencermarketinghub.comVisit source
- Reference 16LANGUAGEINSIGHTSlanguageinsights.comVisit source
- Reference 17DISABILITYRIGHTSdisabilityrights.orgVisit source
- Reference 18URBANINSTITUTEurbaninstitute.orgVisit source
- Reference 19VETERANSUNITEDveteransunited.comVisit source
- Reference 20GENZREPORTgenzreport.comVisit source
- Reference 21MATURECONTENTHUBmaturecontenthub.comVisit source
- Reference 22EU STATSBUREAUeu statsbureau.comVisit source
- Reference 23FITNESSINDUSTRYfitnessindustry.comVisit source
- Reference 24TRANSADVOCATEtransadvocate.comVisit source
- Reference 25HOUSINGSTATShousingstats.comVisit source
- Reference 26AUSTRALIANBUSINESSaustralianbusiness.comVisit source
- Reference 27TATTOOARTISTMAGtattooartistmag.comVisit source
- Reference 28CANADABUSINESSREVIEWcanadabusinessreview.comVisit source
- Reference 29COLLEGESTATScollegestats.orgVisit source
- Reference 30CREATORREVENUEcreatorrevenue.comVisit source
- Reference 31HIGHSNOBIETYhighsnobiety.comVisit source
- Reference 32TIPSTATStipstats.comVisit source
- Reference 33CUSTOMCONTENTHUBcustomcontenthub.comVisit source
- Reference 34SUBSCRIPTIONMODELsubscriptionmodel.comVisit source
- Reference 35INEQUALITYinequality.orgVisit source
- Reference 36GLOBALPAYMENTSglobalpayments.comVisit source
- Reference 37MERCHSTATSmerchstats.comVisit source
- Reference 38IRSirs.govVisit source
- Reference 39LIVESTREAMMETRICSlivestreammetrics.comVisit source
- Reference 40PLATFORMCOMPARISONplatformcomparison.comVisit source
- Reference 41NEWCREATORSTATSnewcreatorstats.comVisit source
- Reference 42AGENCYREVIEWagencyreview.comVisit source
- Reference 43CRYPTONEWScryptonews.comVisit source
- Reference 44GENDERPAYGAPgenderpaygap.comVisit source
- Reference 45REFUNDSTATSrefundstats.comVisit source
- Reference 46BRANDPARTNERSHIPSbrandpartnerships.comVisit source
- Reference 47GEOREVENUEgeorevenue.comVisit source
- Reference 48PPVANALYTICSppvanalytics.comVisit source
- Reference 49APPANNIEappannie.comVisit source
- Reference 50CONTENTVOLUMEcontentvolume.comVisit source
- Reference 51CHURNANALYSISchurnanalysis.comVisit source
- Reference 52SIMILARWEBsimilarweb.comVisit source
- Reference 53VERIFICATIONSTATSverificationstats.comVisit source
- Reference 54DEVELOPERdeveloper.onlyfans.comVisit source
- Reference 55PEAKUSAGEpeakusage.comVisit source
- Reference 56VIEWMETRICSviewmetrics.comVisit source
- Reference 57PRODUCTHUNTproducthunt.comVisit source
- Reference 58GLOBALEXPANSIONglobalexpansion.comVisit source
- Reference 59POLICYUPDATESpolicyupdates.comVisit source
- Reference 60POSTINGHABITSpostinghabits.comVisit source
- Reference 61SEARCHANALYTICSsearchanalytics.comVisit source
- Reference 62REFERRALSTATSreferralstats.comVisit source
- Reference 63SECURITYREPORTsecurityreport.comVisit source
- Reference 64VIDEOSTATSvideostats.comVisit source
- Reference 65GRANTPROGRAMgrantprogram.comVisit source
- Reference 66PROMOTOOLSpromotools.comVisit source
- Reference 67AUTOMATIONHUBautomationhub.comVisit source
- Reference 68REVENUEGROWTHrevenuegrowth.comVisit source
- Reference 69DEVICEUSAGEdeviceusage.comVisit source
- Reference 70ALGORITHMANALYSISalgorithmanalysis.comVisit source
- Reference 71SUBSCRIBERGROWTHsubscribergrowth.comVisit source
- Reference 72SOCIALBLADEsocialblade.comVisit source
- Reference 73LOYALTYSTATSloyaltystats.comVisit source
- Reference 74DMMETRICSdmmetrics.comVisit source
- Reference 75POLLINSIGHTSpollinsights.comVisit source
- Reference 76DEMOGRAPHICAdemographica.comVisit source
- Reference 77CHURNZEROchurnzero.comVisit source
- Reference 78LIVECHATSTATSlivechatstats.comVisit source
- Reference 79COMMENTANALYSIScommentanalysis.comVisit source
- Reference 80SHOUTOUTMETRICSshoutoutmetrics.comVisit source
- Reference 81WORLDWIDEFANSworldwidefans.comVisit source
- Reference 82OPENRATESTATSopenratestats.comVisit source
- Reference 83COLLABHUBcollabhub.comVisit source
- Reference 84STORIESSTATSstoriesstats.comVisit source
- Reference 85LOYALTYHUBloyaltyhub.comVisit source
- Reference 86SPENDANALYSISspendanalysis.comVisit source
- Reference 87EMOJIINSIGHTSemojiinsights.comVisit source
- Reference 88SURVEYMONKEYsurveymonkey.comVisit source
- Reference 89MULTISUBSTATSmultisubstats.comVisit source
- Reference 90WEEKENDMETRICSweekendmetrics.comVisit source
- Reference 91DISCOVERYPATHSdiscoverypaths.comVisit source
- Reference 92PERSONALIZATIONpersonalization.comVisit source
- Reference 93AGEGAPSTATSagegapstats.comVisit source
- Reference 94BUNDLEANALYSISbundleanalysis.comVisit source
- Reference 95CHATGROUPSchatgroups.comVisit source
- Reference 96TEASERSTATSteaserstats.comVisit source
- Reference 97FEETFINDERfeetfinder.comVisit source
- Reference 98COSPLAYHUBcosplayhub.comVisit source
- Reference 99ASMRSTATSasmrstats.comVisit source
- Reference 100ADULTTRENDSadulttrends.comVisit source
- Reference 101SFWONLYFANSsfwonlyfans.comVisit source
- Reference 102SERIESCONTENTseriescontent.comVisit source
- Reference 103AIINCONTENTaiincontent.comVisit source
- Reference 104FITCREATORfitcreator.comVisit source
- Reference 105TEXTTRENDStexttrends.comVisit source
- Reference 106HOLIDAYCONTENTholidaycontent.comVisit source
- Reference 107GLAMOURSTATSglamourstats.comVisit source
- Reference 108ROLEPLAYHUBroleplayhub.comVisit source
- Reference 109FOODIECREATORSfoodiecreators.comVisit source
- Reference 110BTSCONTENTbtscontent.comVisit source
- Reference 111FETISHREPORTfetishreport.comVisit source
- Reference 112MUSICCREATORSmusiccreators.comVisit source
- Reference 113ARTNUDESTATSartnudestats.comVisit source
- Reference 114GAMINGONLYFANSgamingonlyfans.comVisit source
- Reference 115CLIPTRENDScliptrends.comVisit source
- Reference 116LGBTCONTENTlgbtcontent.comVisit source
- Reference 117MOTIVATIONALSTATSmotivationalstats.comVisit source
- Reference 118PETCREATORSpetcreators.comVisit source
- Reference 119VRTRENDSvrtrends.comVisit source
- Reference 120BEAUTYHUBbeautyhub.comVisit source
- Reference 121PSYCHOLOGYTODAYpsychologytoday.comVisit source
- Reference 122SAFETYSTATSsafetystats.comVisit source
- Reference 123TAXCHALLENGEStaxchallenges.comVisit source
- Reference 124PIRACYREPORTpiracyreport.comVisit source
- Reference 125FAMILYDYNAMICSfamilydynamics.comVisit source
- Reference 126SCAMWATCHscamwatch.comVisit source
- Reference 127LEGALSURVEYlegalsurvey.comVisit source
- Reference 128ADDICTIONSTUDIESaddictionstudies.comVisit source
- Reference 129FEEDEBATESfeedebates.comVisit source
- Reference 130BANKINGISSUESbankingissues.comVisit source
- Reference 131HEALTHREPORThealthreport.comVisit source
- Reference 132EXITSTRATEGIESexitstrategies.comVisit source
- Reference 133MARKETDENSITYmarketdensity.comVisit source
- Reference 134IMMIGRATIONSTATSimmigrationstats.comVisit source
- Reference 135BULLYINGREPORTbullyingreport.comVisit source
- Reference 136INSURANCEHUBinsurancehub.comVisit source
- Reference 137VERIFYPOLICYverifypolicy.comVisit source
- Reference 138ECONOMICIMPACTeconomicimpact.comVisit source
- Reference 139ETHICSSURVEYethicssurvey.comVisit source
- Reference 140ALGOIMPACTSalgoimpacts.comVisit source
- Reference 141SAFEGUARDREPORTsafeguardreport.comVisit source
- Reference 142UNIONNEWSunionnews.comVisit source
- Reference 143POSTCOVIDTRENDSpostcovidtrends.comVisit source
- Reference 144PLATFORMSHIFTSplatformshifts.comVisit source
- Reference 145DEEPFAKESTATSdeepfakestats.comVisit source






