Key Highlights
- Over 2 million content creators are active on OnlyFans worldwide
- More than 60% of OnlyFans creators are women
- The average income of a typical OnlyFans creator is approximately $180 per month
- Approximately 55% of creators earn less than $100 per month from their content
- The top 1% of creators earn over $100,000 annually
- About 20% of creators generate over $1,000 a month
- 45% of users on OnlyFans are millennials
- 70% of content creators are from the United States
- OnlyFans revenue was estimated at $2 billion in 2021
- On average, creators post 3-4 times per week
- About 40% of creators use OnlyFans as their primary source of income
- 20% of creators report earning over $5,000 per month
- The most popular content category on OnlyFans is adult content, accounting for roughly 80% of all content
With over 7 million registered creators worldwide and a staggering $2 billion in revenue in 2021, OnlyFans has emerged as a leading platform where more than half of its 2 million active content creators—primarily women and young adults—are turning their social media followings into lucrative income streams, despite the majority earning modest sums.
Content Creation and Activity
- On average, creators post 3-4 times per week
- The most popular content category on OnlyFans is adult content, accounting for roughly 80% of all content
- The platform has seen a 75% increase in creator sign-ups in the past year
- Approximately 35% of creators are also involved in other social media platforms like Twitter and Instagram to promote content
- The majority of content shared on OnlyFans is photo and video-based, with less than 20% being text or live sessions
- Nearly 70% of creators also monetize on other platforms, like Twitter or Snapchat, alongside OnlyFans
- OnlyFans had over 7 million registered creators as of 2023, with rapid growth from previous years
Content Creation and Activity Interpretation
Demographics and User Profiles
- More than 60% of OnlyFans creators are women
- 45% of users on OnlyFans are millennials
- 70% of content creators are from the United States
- 85% of creators are between the ages of 18 and 35
- Over 30 million active users are registered on OnlyFans
- Over 90% of creators have less than 1,000 followers
- The average age of new creators signing up is 25 years old
- Over 50% of content creators are from the United Kingdom, Canada, or Australia
- Over 65% of creators have been on the platform for less than a year, indicating rapid growth
- OnlyFans' user base is approximately 60% male and 40% female
- An estimated 65% of users are between 18 and 34 years old, showing strong engagement among young adults
- About 25% of creators have been on the platform for more than two years, indicating high retention rates
- The median age of users who subscribe is approximately 31 years old, indicating an adult but relatively young subscriber base
- The most common race among creators is Caucasian, accounting for around 50%, with others being diverse
Demographics and User Profiles Interpretation
Earnings and Revenue Insights
- The average income of a typical OnlyFans creator is approximately $180 per month
- Approximately 55% of creators earn less than $100 per month from their content
- The top 1% of creators earn over $100,000 annually
- About 20% of creators generate over $1,000 a month
- OnlyFans revenue was estimated at $2 billion in 2021
- About 40% of creators use OnlyFans as their primary source of income
- 20% of creators report earning over $5,000 per month
- OnlyFans has paid over $3 billion to creators since its inception
- The platform generated over $400 million in 2020, prior to the surge caused by the pandemic
- The platform’s revenue per user is roughly $20 per month on average
- The median earnings for a creator are approximately $180 per month
- 25% of creators report earning less than $50 per month
- The percentage of creators earning more than $10,000 annually has doubled from 0.5% in 2020 to about 1% in 2023
- 85% of creators report using the platform as their main source of income
- The revenue generated per creator varies widely, with the top 1% earning over $50,000 a month
- The platform has paid out over $3 billion to creators since its launch, emphasizing its revenue scale
- 40% of new creators earn below $50 in their first month, highlighting the initial earning challenge
- 55% of creators are motivated by the potential for flexible income
- Around 35% of creators report that their earnings improved significantly after one year on the platform, indicating increasing profitability over time
- 15% of creators have made over $100,000 from the platform, showing a small but significant high-earning group
Earnings and Revenue Insights Interpretation
Platform Reach and Global Presence
- Over 2 million content creators are active on OnlyFans worldwide
- OnlyFans has a global reach with users from over 150 countries
- OnlyFans is available in over 200 countries, expanding its global accessibility
Platform Reach and Global Presence Interpretation
Subscription and Monetization Trends
- The platform's subscription fee ranges from $4.99 to $49.99
- 60% of content is free, with the remaining 40% behind paywalls
- The most common subscription price point is $9.99, preferred by 45% of creators
- The platform’s average subscription price is roughly $10 to $15, depending on the creator
Subscription and Monetization Trends Interpretation
User Profiles
- 50% of creators have more than 1,000 followers