Gitnux/Report 2026

Online Sports Betting Statistics

Live betting now drives 60% of global online sports wagers in 2023, with average odds shifting 15% mid event, and US handle is up to $119.2 billion for 2023 as 28% of adults bet online at least once. Follow the figures behind hold rates, revenue, and who is placing bets so you can spot where the biggest momentum and risk really live.
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Online Sports Betting Statistics
James OkoroWritten by James Okoro·Edited by Katherine Brennan·Fact-checked by Olivia Thornton
Last verified Jul 5, 2026
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Verify

Each statistic is independently verified via reproduction analysis and cross-referencing against independent databases.

03Grade

Figures are graded by cross-model consensus. Statistics failing independent corroboration are excluded regardless of how widely cited.

04Cite

Every figure carries a primary source. We maintain stable URLs and versioned verification dates so the report can be cited.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Next review Jan 2027
Online sports bettors are placing more live wagers than ever, with live betting making up 60% of global online wagers in 2023 and average odds swinging about 15% during events. At the same time, the market keeps widening, with the US online handle reaching $119.2 billion in 2023 and 28% of adults betting online at least once. Let’s look at what these shifts mean across sessions, sports, revenue, and regulation.

Key Takeaways

  • Average online sports bettor places 5.2 bets per week, spending $45 on average per session in the US 2023 data
  • Live betting accounts for 60% of all online sports wagers globally in 2023, with average odds shifting 15% during events
  • Football (soccer) represents 38% of global online sports betting volume, followed by basketball at 22%
  • US online sports betting generated $10.9 billion in revenue in 2023, with hold percentage averaging 9.2%
  • Global online sports betting operator profits reached $25.6 billion in 2023, with taxes paid totaling $8.2 billion
  • DraftKings reported $3.7 billion in revenue from sports betting in 2023, up 58% YoY
  • 37 US states legalized online sports betting by 2024, generating $4.5 billion in direct jobs and economic impact
  • UK's Gambling Act 2005 regulates online betting with £5.85 million max GGY penalty for violations in 2023
  • Brazil's Law 14.790/2023 legalized online betting, requiring 20,000 operational reals minimum capital for licenses
  • In 2023, the global online sports betting market reached a value of $92.9 billion, marking a 10.5% year-over-year growth driven by increased smartphone penetration and legalization in new markets
  • The US online sports betting handle hit $119.2 billion in 2023, up 27.8% from 2022, with New Jersey leading at $11.3 billion in revenue
  • Europe's online sports betting sector generated €35.6 billion in Gross Gaming Revenue (GGR) in 2022, with the UK contributing 28% of the total
  • In 2023, 28% of US adults (aged 21+) have bet on sports online at least once, up from 19% in 2022
  • Globally, 57% of online sports bettors are aged 18-34, with millennials representing the largest cohort at 42%
  • In the US, men account for 72% of online sports bettors, while women make up 28% as of 2023 surveys

In 2023, online sports betting surged globally, driven by live wagers, football dominance, and rapid US and UK growth.

Related reading

02 · Category

Financial Impact23 stats

01
US online sports betting generated $10.9 billion in revenue in 2023, with hold percentage averaging 9.2%
02
Global online sports betting operator profits reached $25.6 billion in 2023, with taxes paid totaling $8.2 billion
03
DraftKings reported $3.7 billion in revenue from sports betting in 2023, up 58% YoY
04
UK sports betting duty collected £2.9 billion in 2022-23 from online platforms
05
Brazil online sports betting operators paid R$2.5 billion in taxes in 2023, with 5% federal rate on GGR
06
FanDuel's sports betting revenue hit $4.2 billion in 2023, with 52% gross profit margin
07
Average customer lifetime value for online sportsbooks is $1,200in the US over 2 years
08
Online betting contributed $1.5 billion to US state tax revenues in 2023 across 38 states
09
Bet365's global sports betting revenue exceeded £3.7 billion in FY2023, 15% from US markets
10
Advertising spend on online sports betting reached $1.2 billion in the US in 2023
11
Promotional bonuses cost operators $2.4 billion in 2023, equating to 22% of gross revenue
12
Return on ad spend (ROAS) for sportsbooks averaged 4.2x in 2023 digital campaigns
13
BetMGM revenue $2.3 billion in 2023, 11% EBITDA margin on sports
14
Global sports betting taxes totaled $12.4 billion in 2023, 28% from online
15
Flutter Entertainment (FanDuel) FY2023 revenue £6.1B, US sports 68% growth
16
Entain PLC sports betting revenue £4.1B in 2023, 9% YoY growth
17
Average acquisition cost per online bettor $250in competitive US markets 2023
18
Online betting bonuses redeemed $3.1B in US 2023, 25% of handle
19
Economic multiplier effect of US sports betting $15B GDP contribution 2023
20
12,000 jobs created by online betting in UK 2023, avg salary £35K
21
Operator handle-to-revenue conversion averaged 8.7% globally 2023
22
Affiliate marketing drove 35% new US bettor signups, commissions $850M 2023
23
Illinois online betting revenue $2.3B 2023, tax rate 15% mobile + 35% Chicago
Interpretation

Financial Impact Interpretation

In 2023, online sports betting proved a major financial force with US revenue hitting $10.9 billion and global operator profits reaching $25.6 billion, underscoring how rapidly growing wagering markets translate into significant earnings and tax contributions.

More related reading

04 · Category

Market Growth20 stats

01
In 2023, the global online sports betting market reached a value of $92.9 billion, marking a 10.5% year-over-year growth driven by increased smartphone penetration and legalization in new markets
02
The US online sports betting handle hit $119.2 billion in 2023, up 27.8% from 2022, with New Jersey leading at $11.3 billion in revenue
03
Europe's online sports betting sector generated €35.6 billion in Gross Gaming Revenue (GGR) in 2022, with the UK contributing 28% of the total
04
Asia-Pacific online sports betting market is projected to grow at a CAGR of 11.2% from 2024 to 2030, reaching $65.4 billion, fueled by mobile betting apps in India and Southeast Asia
05
Brazil's online sports betting market exploded to $4.8 billion in GGR in 2023 post-legalization, with 20 million active bettors
06
The global online sports betting market is expected to surpass $140 billion by 2028, with live/in-play betting accounting for 55% of wagers
07
In 2023, mobile betting comprised 75% of all online sports betting volume worldwide, up from 65% in 2021
08
Australia's online sports betting turnover reached AUD 58.9 billion in 2022-23, a 12.4% increase YoY
09
The Latin American online sports betting market grew 25% in 2023 to $3.2 billion, led by Mexico and Colombia
10
UK online sports betting GGR hit £4.8 billion in 2023, with football bets making up 45% of the total
11
In 2023, global online sports betting market hit $95 billion, growing 12% YoY with North America at 35% share
12
Canada's online sports betting market valued at CAD 5.2 billion in 2023, projected CAGR 14.5% to 2030
13
Germany's online sports betting GGR reached €4.2 billion in 2023 post-TrO, up 20% from 2021
14
Southeast Asia online betting market to reach $18 billion by 2027, CAGR 13.8% led by Philippines
15
Spain's regulated online betting generated €1.05 billion GGR in 2023, football 50% of bets
16
Africa's online sports betting market grew 22% to $1.2 billion in 2023, Kenya leading with 12M users
17
Middle East online betting (grey market) estimated $8.5 billion in 2023, mobile-driven
18
New York's online betting handle topped $16.5 billion in 2023, highest in US
19
Pennsylvania online sports betting revenue $1.5 billion in 2023, 11.5% hold rate
20
Michigan's online betting market hit $5.2 billion handle in 2023, up 25% YoY
Interpretation

Market Growth Interpretation

The market growth story is clear as the global online sports betting industry reached $92.9 billion in 2023 and is expected to top $140 billion by 2028, with live and in play already driving 55% of wagers, signaling sustained momentum across regions.

05 · Category

User Statistics20 stats

01
In 2023, 28% of US adults (aged 21+) have bet on sports online at least once, up from 19% in 2022
02
Globally, 57% of online sports bettors are aged 18-34, with millennials representing the largest cohort at 42%
03
In the US, men account for 72% of online sports bettors, while women make up 28% as of 2023 surveys
04
41 million Americans (15% of adults) engaged in sports betting in 2023, with online platforms used by 64% of them
05
In the UK, 46% of adults have gambled online in the past year, with sports betting the most popular at 24%
06
India's online sports betting user base reached 150 million in 2023, predominantly males aged 25-34 from urban areas
07
68% of online sports bettors worldwide use smartphones exclusively for betting, with iOS users at 52% in the US
08
In Europe, 22% of the population aged 16+ participated in online sports betting in 2022, highest in Sweden at 35%
09
US Gen Z (18-24) sports betting participation rose to 33% in 2023, with 80% using mobile apps
10
Globally, 35% of online sports bettors hold a college degree, earning average household incomes of $75,000+
11
52% of global online bettors are from emerging markets like India and Brazil in 2023
12
In the UK, 14% of men vs 5% of women aged 16-24 bet on sports online weekly
13
US Hispanic bettors grew 40% to 12 million in 2023, favoring soccer and basketball
14
25% of online sports bettors are parents, with 60% betting during family events like Super Bowl
15
Australia's 1.2 million problem gamblers include 15% online sports bettors depositing >$1,000/month
16
78% of online bettors prefer English-language apps, but 45% in Asia use local languages
17
France's online bettors number 4.5 million in 2023, average age 38, 65% male
18
62% of US college students have placed online sports bets, 20% weekly
19
Italy's online sports bettors reached 8 million in 2023, 70% via mobile
20
40% of online bettors use social media for tips, influencing 25% bet placement decisions
Interpretation

User Statistics Interpretation

The user statistics show rapid and continuing adoption, with 28% of US adults betting on sports online in 2023 up from 19% in 2022, alongside a global skew toward younger bettors where 57% are aged 18 to 34, making online sports betting increasingly youth driven as well as mainstream.
report visual · Comparison

Online sports betting keeps climbing—especially through live and mobile

Growth is being driven by in-play betting and the shift to mobile.

In 2023, mobile betting comprised 75% of all online sports betting volume worldwide, up from 65% in 202175%
Live betting accounts for 60% of all online sports wagers globally in 2023, with average odds shifting 15% during events
60%
In 2023, the global online sports betting market reached a value of $92.9 billion, marking a 10.5% year-over-year growth
10.5%
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
James Okoro. (2026, February 13). Online Sports Betting Statistics. Gitnux. https://gitnux.org/online-sports-betting-statistics
MLA
James Okoro. "Online Sports Betting Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-sports-betting-statistics.
Chicago
James Okoro. 2026. "Online Sports Betting Statistics." Gitnux. https://gitnux.org/online-sports-betting-statistics.

Sources & references

80 datasets cited across this report · attribution is report-level

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