GITNUXREPORT 2026

Online Shopping Growth Statistics

Online shopping is seeing massive and sustained global growth across all continents.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Worldwide e-commerce grew 16.4% YoY in 2022 to $5.8 trillion.

Statistic 2

U.S. online sales increased 15% in 2020 due to COVID-19 lockdowns.

Statistic 3

China's e-commerce grew 10.9% in 2023 to RMB 45.1 trillion.

Statistic 4

India online retail CAGR 31% from 2019-2023.

Statistic 5

Brazil e-commerce grew 27% YoY in 2022.

Statistic 6

UK online sales growth slowed to 6.5% in 2023 from 12% in 2022.

Statistic 7

Germany e-commerce growth rate 5.2% in 2023.

Statistic 8

France saw 12.3% e-commerce growth in 2022.

Statistic 9

Australia online retail grew 10.8% in 2023 calendar year.

Statistic 10

South Korea e-commerce CAGR 12% from 2018-2023.

Statistic 11

Southeast Asia e-commerce GMV grew 25% YoY in 2023.

Statistic 12

Mexico online sales surged 28% in 2023.

Statistic 13

Nigeria e-commerce market expanded 18% in 2023.

Statistic 14

Poland online retail grew 14.5% YoY in 2023.

Statistic 15

Spain e-commerce increased 15% in 2023 to €81 billion.

Statistic 16

Italy saw 9% growth in e-commerce sales in 2023.

Statistic 17

Netherlands online sales grew 8.7% in 2023.

Statistic 18

Sweden e-commerce grew 11% in 2023.

Statistic 19

Canada online retail CAGR 14% 2020-2023.

Statistic 20

Turkey e-commerce grew 85% in 2023 despite inflation.

Statistic 21

Japan online sales increased 6.8% in FY2023.

Statistic 22

Global mobile commerce grew 24% YoY in 2023.

Statistic 23

Latin America e-commerce CAGR 21% projected 2023-2027.

Statistic 24

Middle East e-commerce growth 22% in 2023.

Statistic 25

Russia online trade grew 35% in 2023 to 6.4 trillion RUB.

Statistic 26

Global e-commerce sales grew from $3.35 trillion in 2019 to $4.28 trillion in 2020, marking a 27.5% increase due to pandemic acceleration.

Statistic 27

In 2023, worldwide online shopping revenue is projected to hit $6.54 trillion, up 8.9% from 2022.

Statistic 28

U.S. e-commerce sales reached $905 billion in 2022, representing 14.7% of total retail sales.

Statistic 29

China's online retail market size was $2.1 trillion in 2022, accounting for over 50% of global e-commerce.

Statistic 30

European e-commerce market grew to €717 billion in 2022, a 10% YoY increase.

Statistic 31

India's e-commerce sector expanded to $84 billion in FY2023, with a CAGR of 25% from 2018-2023.

Statistic 32

Brazil's online shopping market hit $47 billion in 2022, growing 12% annually.

Statistic 33

South Korea's e-commerce sales reached $170 billion in 2022, 28% of total retail.

Statistic 34

Australia's online retail turnover grew to AUD 62.3 billion in 2022, up 9.2%.

Statistic 35

Japan's e-commerce market size was ¥22.8 trillion in FY2022, rising 8.5%.

Statistic 36

Global B2C e-commerce sales are expected to reach $7.4 trillion by 2025, growing at 9.4% CAGR.

Statistic 37

U.S. e-commerce penetration hit 15.3% of total retail sales in Q4 2023.

Statistic 38

Southeast Asia e-commerce market valued at $99 billion in 2022, projected to $185 billion by 2025.

Statistic 39

UK online sales reached £118 billion in 2022, 27.4% of total retail.

Statistic 40

Mexico's e-commerce market grew to $29 billion in 2022, up 23% YoY.

Statistic 41

Turkey online retail sales hit $15 billion in 2022, with 40% growth.

Statistic 42

Nigeria's e-commerce sector reached $7.5 billion in 2022, growing 25%.

Statistic 43

Global cross-border e-commerce trade volume was $785 billion in 2022.

Statistic 44

Latin America e-commerce sales totaled $272 billion in 2022, up 24%.

Statistic 45

Middle East e-commerce market size was $50 billion in 2022, CAGR 20%.

Statistic 46

Canada's online retail sales grew to CAD 75 billion in 2022, 12% increase.

Statistic 47

Germany's e-commerce turnover reached €99 billion in 2022, up 7.9%.

Statistic 48

France online sales hit €147 billion in 2022, 13% growth.

Statistic 49

Italy's e-commerce market was €48 billion in 2022, rising 11%.

Statistic 50

Spain e-commerce sales reached €70 billion in 2022, 15% YoY growth.

Statistic 51

Netherlands online retail turnover was €32 billion in 2022, up 10%.

Statistic 52

Sweden's e-commerce market size hit SEK 120 billion in 2022.

Statistic 53

Poland online shopping market grew to PLN 90 billion in 2022, 15% increase.

Statistic 54

Russia e-commerce sales reached 5.7 trillion RUB in 2022 despite challenges.

Statistic 55

Global e-commerce GMV projected to grow at 10.4% CAGR to $8.1 trillion by 2026.

Statistic 56

Mobile commerce accounted for 60% of global e-commerce sales in 2023, up from 55% in 2022.

Statistic 57

U.S. mobile shopping penetration reached 54% of total e-commerce in 2023.

Statistic 58

In China, 80% of online orders placed via mobile apps in 2023.

Statistic 59

India mobile commerce GMV hit $70 billion in FY2023, 55% of total e-com.

Statistic 60

Brazil m-commerce share grew to 45% of e-commerce in 2023.

Statistic 61

UK mobile sales represented 62% of online retail in 2023.

Statistic 62

Germany smartphone commerce reached 48% penetration in 2023.

Statistic 63

France m-commerce grew 20% YoY, 55% of total online sales in 2023.

Statistic 64

Australia mobile shopping apps used by 70% of online buyers in 2023.

Statistic 65

South Korea 75% of e-commerce via mobile devices in 2023.

Statistic 66

Southeast Asia m-commerce CAGR 30% 2023-2025.

Statistic 67

Mexico mobile commerce share 50% in 2023, up 15% YoY.

Statistic 68

Nigeria 65% of e-commerce transactions mobile-based in 2023.

Statistic 69

Poland m-commerce reached 52% of online sales in 2023.

Statistic 70

Spain smartphone purchases 58% of e-commerce in 2023.

Statistic 71

Italy mobile commerce growth 18% in 2023.

Statistic 72

Netherlands 68% of Dutch online shoppers use mobile exclusively.

Statistic 73

Sweden m-commerce 60% share in 2023 Nordic region.

Statistic 74

Canada mobile e-commerce sales grew 25% to CAD 40 billion in 2023.

Statistic 75

Turkey mobile shopping penetration 55% in 2023.

Statistic 76

Japan smartphone e-commerce hit 45% share in FY2023.

Statistic 77

AI-driven personalization boosted conversion rates by 15% in online shopping in 2023.

Statistic 78

Voice commerce sales grew 30% globally in 2023 via smart speakers.

Statistic 79

AR/VR shopping trials increased conversion by 40% in fashion e-com in 2023.

Statistic 80

Post-COVID, global e-commerce penetration rose from 17% in 2019 to 24% in 2023.

Statistic 81

U.S. online sales projected to reach $1.6 trillion by 2028, CAGR 8%.

Statistic 82

China e-commerce to grow to $3 trillion by 2026, 10% CAGR.

Statistic 83

India online retail expected $350 billion by 2030, 25% CAGR.

Statistic 84

Brazil e-commerce forecast $100 billion by 2027, 15% CAGR.

Statistic 85

UK online sales to hit £200 billion by 2028, 7% CAGR.

Statistic 86

Germany e-commerce projected €150 billion by 2028.

Statistic 87

France online market to €200 billion by 2027, 10% CAGR.

Statistic 88

Australia e-retail forecast AUD 100 billion by 2028.

Statistic 89

South Korea e-commerce to $250 billion by 2027.

Statistic 90

Southeast Asia GMV $300 billion by 2027, 20% CAGR.

Statistic 91

Mexico online sales $70 billion by 2028.

Statistic 92

Nigeria e-commerce $10 billion by 2027, 25% CAGR.

Statistic 93

Poland market to PLN 150 billion by 2028.

Statistic 94

Spain e-commerce €120 billion by 2028, 12% CAGR.

Statistic 95

Italy forecast €80 billion by 2027.

Statistic 96

Netherlands online retail €50 billion by 2028.

Statistic 97

Sweden to SEK 200 billion e-commerce by 2028.

Statistic 98

Canada projected CAD 120 billion by 2028.

Statistic 99

Turkey e-commerce $50 billion by 2028, 30% CAGR.

Statistic 100

Japan ¥35 trillion by FY2028.

Statistic 101

Global shoppers to 3.2 billion by 2027.

Statistic 102

Live commerce global sales $600 billion by 2027.

Statistic 103

Metaverse shopping market $800 billion by 2030.

Statistic 104

Worldwide online shoppers numbered 2.71 billion in 2023, up 7.8% from 2022.

Statistic 105

U.S. online shopping penetration reached 80% of internet users in 2023.

Statistic 106

In China, 904 million people shopped online in 2022, 64% of population.

Statistic 107

India had 326 million online shoppers in 2023, expected to reach 500 million by 2027.

Statistic 108

Brazil's online shopping users hit 183 million in 2023, 86% of internet users.

Statistic 109

UK 57.5 million adults shopped online in 2023, 87% penetration rate.

Statistic 110

Germany's online shoppers numbered 54 million in 2023, 65% of population.

Statistic 111

France saw 44 million e-commerce users in 2022, 65% adoption.

Statistic 112

Australia's online shopping households reached 13.7 million in 2023, 80% penetration.

Statistic 113

South Korea had 92% of population as online shoppers in 2022.

Statistic 114

Southeast Asia online shopper base grew to 300 million in 2023.

Statistic 115

Mexico e-commerce users reached 70 million in 2023, 53% of population.

Statistic 116

Nigeria's online shoppers numbered 50 million in 2023, growing 20% YoY.

Statistic 117

Poland had 25 million online buyers in 2023, 66% penetration.

Statistic 118

Spain online shopping users hit 32 million in 2023, 68% of adults.

Statistic 119

Italy's e-commerce penetration reached 60% of population in 2023.

Statistic 120

Netherlands 90% of population shops online monthly in 2023.

Statistic 121

Sweden online shopper penetration at 85% in 2023.

Statistic 122

Canada had 24 million online shoppers in 2023, 62% of population.

Statistic 123

Turkey e-commerce users grew to 45 million in 2023.

Statistic 124

Japan's online shoppers numbered 83 million in 2023, 67% penetration.

Statistic 125

Global online shopping frequency: 49% shop weekly in 2023.

Statistic 126

Latin America online shoppers reached 300 million in 2023.

Statistic 127

Middle East online shopping penetration hit 55% in 2023.

Statistic 128

Russia had 85 million e-commerce users in 2023.

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From a pandemic-fueled surge to a trillion-dollar global habit, online shopping has not just grown but fundamentally reshaped retail, as evidenced by its leap from $3.35 trillion in 2019 to a projected $8.1 trillion by 2026.

Key Takeaways

Global e-commerce sales grew from $3.35 trillion in 2019 to $4.28 trillion in 2020, marking a 27.5% increase due to pandemic acceleration.
In 2023, worldwide online shopping revenue is projected to hit $6.54 trillion, up 8.9% from 2022.
U.S. e-commerce sales reached $905 billion in 2022, representing 14.7% of total retail sales.
Worldwide online shoppers numbered 2.71 billion in 2023, up 7.8% from 2022.
U.S. online shopping penetration reached 80% of internet users in 2023.
In China, 904 million people shopped online in 2022, 64% of population.
Worldwide e-commerce grew 16.4% YoY in 2022 to $5.8 trillion.
U.S. online sales increased 15% in 2020 due to COVID-19 lockdowns.
China's e-commerce grew 10.9% in 2023 to RMB 45.1 trillion.
Mobile commerce accounted for 60% of global e-commerce sales in 2023, up from 55% in 2022.
U.S. mobile shopping penetration reached 54% of total e-commerce in 2023.
In China, 80% of online orders placed via mobile apps in 2023.
Post-COVID, global e-commerce penetration rose from 17% in 2019 to 24% in 2023.
U.S. online sales projected to reach $1.6 trillion by 2028, CAGR 8%.
China e-commerce to grow to $3 trillion by 2026, 10% CAGR.

Online shopping is seeing massive and sustained global growth across all continents.

Growth Rates

Worldwide e-commerce grew 16.4% YoY in 2022 to $5.8 trillion.
U.S. online sales increased 15% in 2020 due to COVID-19 lockdowns.
China's e-commerce grew 10.9% in 2023 to RMB 45.1 trillion.
India online retail CAGR 31% from 2019-2023.
Brazil e-commerce grew 27% YoY in 2022.
UK online sales growth slowed to 6.5% in 2023 from 12% in 2022.
Germany e-commerce growth rate 5.2% in 2023.
France saw 12.3% e-commerce growth in 2022.
Australia online retail grew 10.8% in 2023 calendar year.
South Korea e-commerce CAGR 12% from 2018-2023.
Southeast Asia e-commerce GMV grew 25% YoY in 2023.
Mexico online sales surged 28% in 2023.
Nigeria e-commerce market expanded 18% in 2023.
Poland online retail grew 14.5% YoY in 2023.
Spain e-commerce increased 15% in 2023 to €81 billion.
Italy saw 9% growth in e-commerce sales in 2023.
Netherlands online sales grew 8.7% in 2023.
Sweden e-commerce grew 11% in 2023.
Canada online retail CAGR 14% 2020-2023.
Turkey e-commerce grew 85% in 2023 despite inflation.
Japan online sales increased 6.8% in FY2023.
Global mobile commerce grew 24% YoY in 2023.
Latin America e-commerce CAGR 21% projected 2023-2027.
Middle East e-commerce growth 22% in 2023.
Russia online trade grew 35% in 2023 to 6.4 trillion RUB.

Growth Rates Interpretation

We may have skipped the mall, but a global parade of digital shopping carts is still marching to the bank, with everyone from Brazil to Turkey proving that online retail is the only party that never really ends.

Market Size

Global e-commerce sales grew from $3.35 trillion in 2019 to $4.28 trillion in 2020, marking a 27.5% increase due to pandemic acceleration.
In 2023, worldwide online shopping revenue is projected to hit $6.54 trillion, up 8.9% from 2022.
U.S. e-commerce sales reached $905 billion in 2022, representing 14.7% of total retail sales.
China's online retail market size was $2.1 trillion in 2022, accounting for over 50% of global e-commerce.
European e-commerce market grew to €717 billion in 2022, a 10% YoY increase.
India's e-commerce sector expanded to $84 billion in FY2023, with a CAGR of 25% from 2018-2023.
Brazil's online shopping market hit $47 billion in 2022, growing 12% annually.
South Korea's e-commerce sales reached $170 billion in 2022, 28% of total retail.
Australia's online retail turnover grew to AUD 62.3 billion in 2022, up 9.2%.
Japan's e-commerce market size was ¥22.8 trillion in FY2022, rising 8.5%.
Global B2C e-commerce sales are expected to reach $7.4 trillion by 2025, growing at 9.4% CAGR.
U.S. e-commerce penetration hit 15.3% of total retail sales in Q4 2023.
Southeast Asia e-commerce market valued at $99 billion in 2022, projected to $185 billion by 2025.
UK online sales reached £118 billion in 2022, 27.4% of total retail.
Mexico's e-commerce market grew to $29 billion in 2022, up 23% YoY.
Turkey online retail sales hit $15 billion in 2022, with 40% growth.
Nigeria's e-commerce sector reached $7.5 billion in 2022, growing 25%.
Global cross-border e-commerce trade volume was $785 billion in 2022.
Latin America e-commerce sales totaled $272 billion in 2022, up 24%.
Middle East e-commerce market size was $50 billion in 2022, CAGR 20%.
Canada's online retail sales grew to CAD 75 billion in 2022, 12% increase.
Germany's e-commerce turnover reached €99 billion in 2022, up 7.9%.
France online sales hit €147 billion in 2022, 13% growth.
Italy's e-commerce market was €48 billion in 2022, rising 11%.
Spain e-commerce sales reached €70 billion in 2022, 15% YoY growth.
Netherlands online retail turnover was €32 billion in 2022, up 10%.
Sweden's e-commerce market size hit SEK 120 billion in 2022.
Poland online shopping market grew to PLN 90 billion in 2022, 15% increase.
Russia e-commerce sales reached 5.7 trillion RUB in 2022 despite challenges.
Global e-commerce GMV projected to grow at 10.4% CAGR to $8.1 trillion by 2026.

Market Size Interpretation

Global online shopping has become an unstoppable, multi-trillion-dollar pandemic-born juggernaut that is now methodically annexing the planet one "Add to Cart" click at a time.

Mobile & Tech

Mobile commerce accounted for 60% of global e-commerce sales in 2023, up from 55% in 2022.
U.S. mobile shopping penetration reached 54% of total e-commerce in 2023.
In China, 80% of online orders placed via mobile apps in 2023.
India mobile commerce GMV hit $70 billion in FY2023, 55% of total e-com.
Brazil m-commerce share grew to 45% of e-commerce in 2023.
UK mobile sales represented 62% of online retail in 2023.
Germany smartphone commerce reached 48% penetration in 2023.
France m-commerce grew 20% YoY, 55% of total online sales in 2023.
Australia mobile shopping apps used by 70% of online buyers in 2023.
South Korea 75% of e-commerce via mobile devices in 2023.
Southeast Asia m-commerce CAGR 30% 2023-2025.
Mexico mobile commerce share 50% in 2023, up 15% YoY.
Nigeria 65% of e-commerce transactions mobile-based in 2023.
Poland m-commerce reached 52% of online sales in 2023.
Spain smartphone purchases 58% of e-commerce in 2023.
Italy mobile commerce growth 18% in 2023.
Netherlands 68% of Dutch online shoppers use mobile exclusively.
Sweden m-commerce 60% share in 2023 Nordic region.
Canada mobile e-commerce sales grew 25% to CAD 40 billion in 2023.
Turkey mobile shopping penetration 55% in 2023.
Japan smartphone e-commerce hit 45% share in FY2023.
AI-driven personalization boosted conversion rates by 15% in online shopping in 2023.
Voice commerce sales grew 30% globally in 2023 via smart speakers.
AR/VR shopping trials increased conversion by 40% in fashion e-com in 2023.

Mobile & Tech Interpretation

The world has officially become a pocket-sized marketplace, where from the U.S. to Nigeria, our thumbs are not just scrolling but decisively clicking 'buy now,' proving that the future of shopping is quite literally in hand.

Projections

Post-COVID, global e-commerce penetration rose from 17% in 2019 to 24% in 2023.
U.S. online sales projected to reach $1.6 trillion by 2028, CAGR 8%.
China e-commerce to grow to $3 trillion by 2026, 10% CAGR.
India online retail expected $350 billion by 2030, 25% CAGR.
Brazil e-commerce forecast $100 billion by 2027, 15% CAGR.
UK online sales to hit £200 billion by 2028, 7% CAGR.
Germany e-commerce projected €150 billion by 2028.
France online market to €200 billion by 2027, 10% CAGR.
Australia e-retail forecast AUD 100 billion by 2028.
South Korea e-commerce to $250 billion by 2027.
Southeast Asia GMV $300 billion by 2027, 20% CAGR.
Mexico online sales $70 billion by 2028.
Nigeria e-commerce $10 billion by 2027, 25% CAGR.
Poland market to PLN 150 billion by 2028.
Spain e-commerce €120 billion by 2028, 12% CAGR.
Italy forecast €80 billion by 2027.
Netherlands online retail €50 billion by 2028.
Sweden to SEK 200 billion e-commerce by 2028.
Canada projected CAD 120 billion by 2028.
Turkey e-commerce $50 billion by 2028, 30% CAGR.
Japan ¥35 trillion by FY2028.
Global shoppers to 3.2 billion by 2027.
Live commerce global sales $600 billion by 2027.
Metaverse shopping market $800 billion by 2030.

Projections Interpretation

It seems the world collectively decided that pajamas are acceptable business attire, and now the global economy is a cart full of optimism with compound annual growth rates on the checkout line.

User Penetration

Worldwide online shoppers numbered 2.71 billion in 2023, up 7.8% from 2022.
U.S. online shopping penetration reached 80% of internet users in 2023.
In China, 904 million people shopped online in 2022, 64% of population.
India had 326 million online shoppers in 2023, expected to reach 500 million by 2027.
Brazil's online shopping users hit 183 million in 2023, 86% of internet users.
UK 57.5 million adults shopped online in 2023, 87% penetration rate.
Germany's online shoppers numbered 54 million in 2023, 65% of population.
France saw 44 million e-commerce users in 2022, 65% adoption.
Australia's online shopping households reached 13.7 million in 2023, 80% penetration.
South Korea had 92% of population as online shoppers in 2022.
Southeast Asia online shopper base grew to 300 million in 2023.
Mexico e-commerce users reached 70 million in 2023, 53% of population.
Nigeria's online shoppers numbered 50 million in 2023, growing 20% YoY.
Poland had 25 million online buyers in 2023, 66% penetration.
Spain online shopping users hit 32 million in 2023, 68% of adults.
Italy's e-commerce penetration reached 60% of population in 2023.
Netherlands 90% of population shops online monthly in 2023.
Sweden online shopper penetration at 85% in 2023.
Canada had 24 million online shoppers in 2023, 62% of population.
Turkey e-commerce users grew to 45 million in 2023.
Japan's online shoppers numbered 83 million in 2023, 67% penetration.
Global online shopping frequency: 49% shop weekly in 2023.
Latin America online shoppers reached 300 million in 2023.
Middle East online shopping penetration hit 55% in 2023.
Russia had 85 million e-commerce users in 2023.

User Penetration Interpretation

Despite the occasional digital shopping cart left abandoned in a virtual aisle, the global population has decisively voted with its clicks, transforming online retail from a novelty into a fundamental human behavior nearly as ubiquitous as internet access itself.

Sources & References

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