GITNUXREPORT 2026

Online Retail Statistics

Online retail is booming globally, driven by mobile shopping and marketplace dominance.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

45% of retailers cite supply chain disruptions as top challenge in 2024.

Statistic 2

Global e-commerce projected to reach $8.1 trillion by 2026, CAGR 10%.

Statistic 3

Cybersecurity threats cost e-retailers $41 billion annually in 2023.

Statistic 4

30% of online returns due to wrong sizing, projected to cost $1 trillion by 2025.

Statistic 5

AI adoption in e-commerce to grow 25% YoY, reaching 80% by 2025.

Statistic 6

Metaverse retail sales forecasted at $800 billion by 2024.

Statistic 7

Sustainability regulations to impact 60% of global e-commerce by 2027.

Statistic 8

Labor shortages in fulfillment centers to persist, raising costs 15%.

Statistic 9

Cross-border tariffs could reduce sales by 12% in affected regions.

Statistic 10

Privacy laws like GDPR compliance costs average $1.3 million per retailer.

Statistic 11

Drone delivery to handle 10% of urban packages by 2030.

Statistic 12

Blockchain for supply chain transparency adopted by 25% by 2025.

Statistic 13

Inflation to slow e-commerce growth to 8% in 2024 from 15%.

Statistic 14

5G rollout to boost mobile sales 40% by 2027.

Statistic 15

Counterfeit goods erode 3.3% of global e-commerce value annually.

Statistic 16

Web3 and NFT retail projected at $50 billion by 2026.

Statistic 17

Customer data breaches expected to rise 33% with AI scams.

Statistic 18

Autonomous stores to capture 15% market share by 2030.

Statistic 19

Carbon-neutral shipping demanded by 55% of consumers by 2025.

Statistic 20

Hyper-personalization via AI to increase retention 20%.

Statistic 21

Global shipping delays average 4 days, costing 10% sales loss.

Statistic 22

Quantum computing threats to encryption by 2030 for e-commerce.

Statistic 23

Social commerce to reach $2.9 trillion by 2026.

Statistic 24

Edge computing reduces latency 50%, aiding 30% sales growth.

Statistic 25

65% of online shoppers aged 18-34 prefer mobile apps for purchases, per 2023 survey.

Statistic 26

73% of consumers abandon carts due to high shipping costs, according to 2023 Baymard Institute study.

Statistic 27

82% of U.S. adults made an online purchase in 2023, up from 78% in 2022.

Statistic 28

Impulse buying accounts for 40% of all e-commerce purchases, per 2023 Deloitte report.

Statistic 29

56% of consumers research products on social media before buying online.

Statistic 30

Average online cart abandonment rate stands at 69.99% in 2023 across industries.

Statistic 31

71% of buyers read reviews before purchasing online, with 4+ star ratings influencing 90%.

Statistic 32

Mobile shoppers spend 30% more when using buy-now-pay-later options, per 2023 data.

Statistic 33

48% of consumers prefer free shipping over fast shipping, according to 2023 survey.

Statistic 34

Gen Z shoppers influence 40% of all online purchases despite being 20% of population.

Statistic 35

67% of online buyers use price comparison sites before checkout.

Statistic 36

Email marketing drives 41% of online revenue for e-commerce brands in 2023.

Statistic 37

55% of consumers return to sites with personalized recommendations.

Statistic 38

Voice commerce purchases via smart speakers reached $5 billion in U.S. 2023.

Statistic 39

62% of shoppers are loyal to brands offering seamless omnichannel experiences.

Statistic 40

Sustainable products influence 78% of online purchase decisions in 2023.

Statistic 41

45% of consumers use AR try-on features for fashion purchases online.

Statistic 42

Repeat customers account for 40% of e-commerce revenue despite being 8% of shoppers.

Statistic 43

70% of millennials prefer brands with user-generated content on social media.

Statistic 44

Checkout optimization reduces abandonment by 35%, per 2023 studies.

Statistic 45

59% of buyers share positive experiences on social media post-purchase.

Statistic 46

Live shopping events boost conversion rates by 30% on average.

Statistic 47

64% of consumers expect chatbots for instant customer service online.

Statistic 48

Subscription models retain 89% of customers after 6 months.

Statistic 49

52% of shoppers buy more during flash sales events.

Statistic 50

Personalized emails increase open rates by 26% and clicks by 14%.

Statistic 51

68% of online shoppers use coupons or discounts before buying.

Statistic 52

Social proof influences 93% of purchasing decisions online.

Statistic 53

75% of smartphone users shop via mobile weekly.

Statistic 54

Global online retail sales reached $5.8 trillion in 2022, marking a 16% year-over-year increase from 2021.

Statistic 55

U.S. e-commerce sales hit $1.03 trillion in 2022, accounting for 15% of total retail sales nationwide.

Statistic 56

China's online retail market size was $2.1 trillion in 2022, dominating 50% of global e-commerce volume.

Statistic 57

E-commerce penetration in retail grew from 14% in 2019 to 19% in 2023 globally.

Statistic 58

Online grocery sales surged to $227 billion in the U.S. in 2022, up 13% from the previous year.

Statistic 59

Fashion e-commerce generated $759 billion worldwide in 2022, with a projected CAGR of 9.5% through 2027.

Statistic 60

Mobile commerce sales accounted for 60% of total e-commerce in 2023, valued at $3.5 trillion globally.

Statistic 61

B2B e-commerce sales reached $18 trillion globally in 2022, growing at 17.5% annually.

Statistic 62

Europe's online retail market expanded to $1.1 trillion in 2022, led by the UK and Germany.

Statistic 63

Subscription e-commerce revenue hit $120 billion in 2023, with 20% YoY growth driven by services like Netflix.

Statistic 64

Latin America's e-commerce sales grew 23% to $273 billion in 2022.

Statistic 65

India's online retail market reached $84 billion in FY2023, with 25% CAGR expected until 2027.

Statistic 66

Southeast Asia's e-commerce market size was $218 billion in 2022, projected to hit $600 billion by 2027.

Statistic 67

U.S. Black Friday online sales totaled $9.12 billion in 2023, up 7.5% from 2022.

Statistic 68

Global cross-border e-commerce sales amounted to $785 billion in 2022.

Statistic 69

Online electronics retail sales worldwide reached $1.2 trillion in 2023.

Statistic 70

Health and beauty e-commerce grew to $214 billion globally in 2022.

Statistic 71

Furniture online sales hit $150 billion in the U.S. in 2023.

Statistic 72

E-commerce marketplace sales (Amazon, Alibaba) comprised 62% of global online retail in 2023.

Statistic 73

Direct-to-consumer (DTC) e-commerce brands generated $175 billion in 2022.

Statistic 74

Global online luxury goods sales reached $91 billion in 2022.

Statistic 75

Pet products e-commerce sales grew 15% to $25 billion in the U.S. in 2023.

Statistic 76

Toys and games online retail hit $110 billion worldwide in 2022.

Statistic 77

Automotive parts e-commerce sales reached $70 billion globally in 2023.

Statistic 78

Online book sales generated $18 billion in the U.S. in 2022.

Statistic 79

Sports equipment e-commerce grew to $85 billion worldwide in 2023.

Statistic 80

Global online food delivery market size was $150 billion in 2022.

Statistic 81

E-commerce in Africa expanded to $28 billion in 2022, with 25% growth.

Statistic 82

Middle East online retail sales hit $50 billion in 2023.

Statistic 83

Online retail during Cyber Monday 2023 generated $12.4 billion in U.S. sales.

Statistic 84

Global desktop e-commerce traffic share dropped to 38% in 2023 from 45% in 2020.

Statistic 85

Amazon holds 37.6% of U.S. e-commerce market share in 2023.

Statistic 86

Shopify powers 28% of U.S. online stores with over 1 million merchants globally.

Statistic 87

Mobile apps drive 62% of e-commerce orders in 2023 worldwide.

Statistic 88

Progressive Web Apps (PWAs) improve conversion rates by 20% over native apps.

Statistic 89

55% of online purchases occur via marketplaces like Amazon and eBay.

Statistic 90

WooCommerce runs 36% of all online stores globally in 2023.

Statistic 91

Voice search accounts for 20% of mobile queries leading to purchases.

Statistic 92

Headless commerce architectures adopted by 29% of top retailers in 2023.

Statistic 93

48% of e-commerce sites use AI chatbots for support.

Statistic 94

Single-page checkouts reduce load time by 50%, boosting sales 30%.

Statistic 95

70% of mobile traffic is video, influencing 40% of purchases.

Statistic 96

Magento holds 22% market share among enterprise e-commerce platforms.

Statistic 97

AMP pages load 4x faster, increasing mobile sales by 23%.

Statistic 98

62% of consumers prefer platforms with one-click checkout like Amazon.

Statistic 99

BigCommerce merchants see 52% higher AOV than Shopify averages.

Statistic 100

41% of sites use CDN for faster global load times.

Statistic 101

AR/VR integration in platforms boosts engagement by 94%.

Statistic 102

75% of top sites use HTTPS, reducing bounce rates by 15%.

Statistic 103

Omnichannel platforms increase sales by 15% per McKinsey data.

Statistic 104

33% growth in headless CMS usage for e-commerce in 2023.

Statistic 105

Payment gateways like Stripe process 35% of U.S. online payments.

Statistic 106

58% of platforms integrate social login, speeding checkout 20%.

Statistic 107

Core Web Vitals compliance affects 25% of site rankings and sales.

Statistic 108

67% of shoppers use buy-online-pickup-in-store (BOPIS).

Statistic 109

Asia-Pacific mobile commerce platforms dominate with 70% share.

Statistic 110

U.S. smartphone users account for 80% of online retail traffic.

Statistic 111

Europe sees 45% e-commerce via mobile web, 30% apps.

Statistic 112

Latin America has 65% mobile-only online shoppers.

Statistic 113

India's e-commerce is 90% mobile-driven in 2023.

Statistic 114

Africa’s online retail is 75% via mobile devices.

Statistic 115

China's super apps like WeChat drive 55% of retail sales.

Statistic 116

UK online shoppers 52% desktop, 48% mobile split.

Statistic 117

Brazil e-commerce 70% from smartphones in 2023.

Statistic 118

Australia’s regional online sales 60% mobile.

Statistic 119

Middle East mobile commerce penetration at 68%.

Statistic 120

Canada sees 55% of retail via apps.

Statistic 121

Southeast Asia 72% mobile e-commerce share.

Statistic 122

Germany's online retail 40% desktop dominant.

Statistic 123

France 50-50 split between mobile and desktop.

Statistic 124

Japan’s e-commerce 65% mobile via LINE/Amazon apps.

Statistic 125

South Korea 80% smartphone shopping penetration.

Statistic 126

Mexico 62% of online sales from mobile.

1/126

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If you think online shopping is big now, the statistics showing global sales rocketing past $5.8 trillion and mobile commerce capturing 60% of all transactions are just the beginning of a digital retail revolution.

Key Takeaways

Global online retail sales reached $5.8 trillion in 2022, marking a 16% year-over-year increase from 2021.
U.S. e-commerce sales hit $1.03 trillion in 2022, accounting for 15% of total retail sales nationwide.
China's online retail market size was $2.1 trillion in 2022, dominating 50% of global e-commerce volume.
65% of online shoppers aged 18-34 prefer mobile apps for purchases, per 2023 survey.
73% of consumers abandon carts due to high shipping costs, according to 2023 Baymard Institute study.
82% of U.S. adults made an online purchase in 2023, up from 78% in 2022.
Global desktop e-commerce traffic share dropped to 38% in 2023 from 45% in 2020.
Amazon holds 37.6% of U.S. e-commerce market share in 2023.
Shopify powers 28% of U.S. online stores with over 1 million merchants globally.
45% of retailers cite supply chain disruptions as top challenge in 2024.
Global e-commerce projected to reach $8.1 trillion by 2026, CAGR 10%.
Cybersecurity threats cost e-retailers $41 billion annually in 2023.

Online retail is booming globally, driven by mobile shopping and marketplace dominance.

Challenges and Projections

45% of retailers cite supply chain disruptions as top challenge in 2024.
Global e-commerce projected to reach $8.1 trillion by 2026, CAGR 10%.
Cybersecurity threats cost e-retailers $41 billion annually in 2023.
30% of online returns due to wrong sizing, projected to cost $1 trillion by 2025.
AI adoption in e-commerce to grow 25% YoY, reaching 80% by 2025.
Metaverse retail sales forecasted at $800 billion by 2024.
Sustainability regulations to impact 60% of global e-commerce by 2027.
Labor shortages in fulfillment centers to persist, raising costs 15%.
Cross-border tariffs could reduce sales by 12% in affected regions.
Privacy laws like GDPR compliance costs average $1.3 million per retailer.
Drone delivery to handle 10% of urban packages by 2030.
Blockchain for supply chain transparency adopted by 25% by 2025.
Inflation to slow e-commerce growth to 8% in 2024 from 15%.
5G rollout to boost mobile sales 40% by 2027.
Counterfeit goods erode 3.3% of global e-commerce value annually.
Web3 and NFT retail projected at $50 billion by 2026.
Customer data breaches expected to rise 33% with AI scams.
Autonomous stores to capture 15% market share by 2030.
Carbon-neutral shipping demanded by 55% of consumers by 2025.
Hyper-personalization via AI to increase retention 20%.
Global shipping delays average 4 days, costing 10% sales loss.
Quantum computing threats to encryption by 2030 for e-commerce.
Social commerce to reach $2.9 trillion by 2026.
Edge computing reduces latency 50%, aiding 30% sales growth.

Challenges and Projections Interpretation

The relentless march of e-commerce resembles a high-stakes game of whack-a-mole, where crushing global growth and dazzling tech like AI and drones are perpetually undermined by the thwack of supply chain woes, cyberattacks, costly returns, and the ever-looming threat of new regulations.

Consumer Behavior

65% of online shoppers aged 18-34 prefer mobile apps for purchases, per 2023 survey.
73% of consumers abandon carts due to high shipping costs, according to 2023 Baymard Institute study.
82% of U.S. adults made an online purchase in 2023, up from 78% in 2022.
Impulse buying accounts for 40% of all e-commerce purchases, per 2023 Deloitte report.
56% of consumers research products on social media before buying online.
Average online cart abandonment rate stands at 69.99% in 2023 across industries.
71% of buyers read reviews before purchasing online, with 4+ star ratings influencing 90%.
Mobile shoppers spend 30% more when using buy-now-pay-later options, per 2023 data.
48% of consumers prefer free shipping over fast shipping, according to 2023 survey.
Gen Z shoppers influence 40% of all online purchases despite being 20% of population.
67% of online buyers use price comparison sites before checkout.
Email marketing drives 41% of online revenue for e-commerce brands in 2023.
55% of consumers return to sites with personalized recommendations.
Voice commerce purchases via smart speakers reached $5 billion in U.S. 2023.
62% of shoppers are loyal to brands offering seamless omnichannel experiences.
Sustainable products influence 78% of online purchase decisions in 2023.
45% of consumers use AR try-on features for fashion purchases online.
Repeat customers account for 40% of e-commerce revenue despite being 8% of shoppers.
70% of millennials prefer brands with user-generated content on social media.
Checkout optimization reduces abandonment by 35%, per 2023 studies.
59% of buyers share positive experiences on social media post-purchase.
Live shopping events boost conversion rates by 30% on average.
64% of consumers expect chatbots for instant customer service online.
Subscription models retain 89% of customers after 6 months.
52% of shoppers buy more during flash sales events.
Personalized emails increase open rates by 26% and clicks by 14%.
68% of online shoppers use coupons or discounts before buying.
Social proof influences 93% of purchasing decisions online.
75% of smartphone users shop via mobile weekly.

Consumer Behavior Interpretation

The youth are glued to their phones and ready to spend, yet they're easily spooked by shipping costs and wooed by discounts, proving that while online shopping is ubiquitous, mastering its impulsive, social, and frictionless nature is the only way to capture a cart that's perpetually on the brink of abandonment.

Market Size and Growth

Global online retail sales reached $5.8 trillion in 2022, marking a 16% year-over-year increase from 2021.
U.S. e-commerce sales hit $1.03 trillion in 2022, accounting for 15% of total retail sales nationwide.
China's online retail market size was $2.1 trillion in 2022, dominating 50% of global e-commerce volume.
E-commerce penetration in retail grew from 14% in 2019 to 19% in 2023 globally.
Online grocery sales surged to $227 billion in the U.S. in 2022, up 13% from the previous year.
Fashion e-commerce generated $759 billion worldwide in 2022, with a projected CAGR of 9.5% through 2027.
Mobile commerce sales accounted for 60% of total e-commerce in 2023, valued at $3.5 trillion globally.
B2B e-commerce sales reached $18 trillion globally in 2022, growing at 17.5% annually.
Europe's online retail market expanded to $1.1 trillion in 2022, led by the UK and Germany.
Subscription e-commerce revenue hit $120 billion in 2023, with 20% YoY growth driven by services like Netflix.
Latin America's e-commerce sales grew 23% to $273 billion in 2022.
India's online retail market reached $84 billion in FY2023, with 25% CAGR expected until 2027.
Southeast Asia's e-commerce market size was $218 billion in 2022, projected to hit $600 billion by 2027.
U.S. Black Friday online sales totaled $9.12 billion in 2023, up 7.5% from 2022.
Global cross-border e-commerce sales amounted to $785 billion in 2022.
Online electronics retail sales worldwide reached $1.2 trillion in 2023.
Health and beauty e-commerce grew to $214 billion globally in 2022.
Furniture online sales hit $150 billion in the U.S. in 2023.
E-commerce marketplace sales (Amazon, Alibaba) comprised 62% of global online retail in 2023.
Direct-to-consumer (DTC) e-commerce brands generated $175 billion in 2022.
Global online luxury goods sales reached $91 billion in 2022.
Pet products e-commerce sales grew 15% to $25 billion in the U.S. in 2023.
Toys and games online retail hit $110 billion worldwide in 2022.
Automotive parts e-commerce sales reached $70 billion globally in 2023.
Online book sales generated $18 billion in the U.S. in 2022.
Sports equipment e-commerce grew to $85 billion worldwide in 2023.
Global online food delivery market size was $150 billion in 2022.
E-commerce in Africa expanded to $28 billion in 2022, with 25% growth.
Middle East online retail sales hit $50 billion in 2023.
Online retail during Cyber Monday 2023 generated $12.4 billion in U.S. sales.

Market Size and Growth Interpretation

These figures make it abundantly clear that the world is now a shopping cart, and we are all relentlessly clicking 'add to cart' from the grocery aisle to the global marketplace.

Platform Usage

Global desktop e-commerce traffic share dropped to 38% in 2023 from 45% in 2020.
Amazon holds 37.6% of U.S. e-commerce market share in 2023.
Shopify powers 28% of U.S. online stores with over 1 million merchants globally.
Mobile apps drive 62% of e-commerce orders in 2023 worldwide.
Progressive Web Apps (PWAs) improve conversion rates by 20% over native apps.
55% of online purchases occur via marketplaces like Amazon and eBay.
WooCommerce runs 36% of all online stores globally in 2023.
Voice search accounts for 20% of mobile queries leading to purchases.
Headless commerce architectures adopted by 29% of top retailers in 2023.
48% of e-commerce sites use AI chatbots for support.
Single-page checkouts reduce load time by 50%, boosting sales 30%.
70% of mobile traffic is video, influencing 40% of purchases.
Magento holds 22% market share among enterprise e-commerce platforms.
AMP pages load 4x faster, increasing mobile sales by 23%.
62% of consumers prefer platforms with one-click checkout like Amazon.
BigCommerce merchants see 52% higher AOV than Shopify averages.
41% of sites use CDN for faster global load times.
AR/VR integration in platforms boosts engagement by 94%.
75% of top sites use HTTPS, reducing bounce rates by 15%.
Omnichannel platforms increase sales by 15% per McKinsey data.
33% growth in headless CMS usage for e-commerce in 2023.
Payment gateways like Stripe process 35% of U.S. online payments.
58% of platforms integrate social login, speeding checkout 20%.
Core Web Vitals compliance affects 25% of site rankings and sales.
67% of shoppers use buy-online-pickup-in-store (BOPIS).
Asia-Pacific mobile commerce platforms dominate with 70% share.
U.S. smartphone users account for 80% of online retail traffic.
Europe sees 45% e-commerce via mobile web, 30% apps.
Latin America has 65% mobile-only online shoppers.
India's e-commerce is 90% mobile-driven in 2023.
Africa’s online retail is 75% via mobile devices.
China's super apps like WeChat drive 55% of retail sales.
UK online shoppers 52% desktop, 48% mobile split.
Brazil e-commerce 70% from smartphones in 2023.
Australia’s regional online sales 60% mobile.
Middle East mobile commerce penetration at 68%.
Canada sees 55% of retail via apps.
Southeast Asia 72% mobile e-commerce share.
Germany's online retail 40% desktop dominant.
France 50-50 split between mobile and desktop.
Japan’s e-commerce 65% mobile via LINE/Amazon apps.
South Korea 80% smartphone shopping penetration.
Mexico 62% of online sales from mobile.

Platform Usage Interpretation

The online retail world has become a frantic mobile-first arena where shoppers, glued to their phones, demand one-click speed and immersive experiences, leaving desktops feeling like charming but increasingly empty brick-and-mortar stores.

Sources & References

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