GITNUXREPORT 2026

Online Ecommerce Statistics

Global online sales continue growing rapidly across all markets and generations.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Statistic 1

57% of consumers aged 18-34 prefer buying online over in-store

Statistic 2

75% of U.S. consumers have made a purchase online in the past month as of 2023

Statistic 3

Millennials and Gen Z account for 62% of global e-commerce spending

Statistic 4

41% of shoppers abandon carts due to high shipping costs

Statistic 5

Mobile shoppers spend 54% more per order than desktop users

Statistic 6

88% of consumers research products online before buying, regardless of purchase channel

Statistic 7

Repeat customers account for 44% of total e-commerce revenue

Statistic 8

69% of consumers prefer brands with loyalty programs

Statistic 9

Women make 75-80% of all consumer purchase decisions online

Statistic 10

Average cart abandonment rate is 69.99% globally in 2023

Statistic 11

55% of consumers would switch brands for better sustainability practices

Statistic 12

U.S. consumers aged 65+ increased online shopping by 44% since 2020

Statistic 13

73% of shoppers use multiple devices during purchase journey

Statistic 14

Impulse buying accounts for 40% of online purchases

Statistic 15

62% of consumers expect personalized recommendations

Statistic 16

Black Friday online sales hit $9.8 billion in U.S. 2023, up 7.5% YoY

Statistic 17

80% of consumers are influenced by user-generated content in decisions

Statistic 18

Average online order value increased 15% to $110 in 2023

Statistic 19

47% of millennials prefer subscription models for everyday items

Statistic 20

U.S. dominates with 25% of global e-commerce, followed by China at 50%

Statistic 21

Asia-Pacific region accounted for 52% of global e-commerce sales in 2023

Statistic 22

Latin America e-commerce grew 24% to $273 billion in 2023

Statistic 23

Middle East e-commerce market reached $50 billion, CAGR 25% to 2027

Statistic 24

Africa’s e-commerce sales hit $28 billion in 2023, led by Nigeria and South Africa

Statistic 25

Southeast Asia e-commerce valued at $218 billion in 2023, Indonesia largest

Statistic 26

Australia e-commerce sales $52 billion AUD in 2023, 13% of retail

Statistic 27

Germany’s e-commerce market €99 billion in 2023, 15% growth

Statistic 28

Japan e-commerce penetration at 11% of retail, ¥21 trillion sales

Statistic 29

Canada online sales $74 billion CAD in 2023, 12.5% of retail

Statistic 30

Russia e-commerce grew 35% to 6.3 trillion RUB despite sanctions

Statistic 31

South Korea leads penetration at 32% of retail via e-commerce

Statistic 32

Turkey e-commerce sales $30 billion USD equivalent in 2023, 20% growth

Statistic 33

Vietnam e-commerce market $21 billion, 25% CAGR projected

Statistic 34

UAE e-commerce $8 billion in 2023, highest per capita in MENA

Statistic 35

Mexico leads LATAM with $40 billion e-commerce sales 2023

Statistic 36

Netherlands e-commerce 25% of retail, €34 billion sales

Statistic 37

Cross-border e-commerce 27% of total in APAC vs 10% in Europe

Statistic 38

Sub-Saharan Africa mobile money drives 60% of e-commerce payments

Statistic 39

Singapore e-commerce penetration 20%, $12 billion sales 2023

Statistic 40

In 2023, global retail e-commerce sales reached $5.8 trillion, representing 22% of total retail sales worldwide

Statistic 41

E-commerce sales are projected to grow to $8.1 trillion by 2026, with a CAGR of 9.4% from 2021-2026

Statistic 42

The U.S. e-commerce market generated $1.03 trillion in sales in 2023, accounting for 15.2% of total retail sales

Statistic 43

China's e-commerce market size hit $2.1 trillion in 2023, dominating 42% of global sales

Statistic 44

E-commerce penetration in Europe stood at 12.5% of retail sales in 2023, projected to rise to 18% by 2027

Statistic 45

India's e-commerce market is forecasted to reach $350 billion by 2026, with 20% annual growth

Statistic 46

Global cross-border e-commerce sales amounted to $785 billion in 2023, up 25% YoY

Statistic 47

Subscription e-commerce revenue globally hit $120 billion in 2023, expected to double by 2027

Statistic 48

U.S. online grocery sales reached $105 billion in 2023, growing 10% YoY

Statistic 49

Fashion e-commerce sales worldwide were $759 billion in 2023, 25% of total apparel market

Statistic 50

Electronics e-commerce category led with $1.2 trillion in global sales in 2023

Statistic 51

Social commerce sales reached $992 billion globally in 2023, projected to $2.9 trillion by 2026

Statistic 52

Voice commerce sales are expected to hit $40 billion by 2025 worldwide

Statistic 53

U.K. e-commerce sales totaled £221 billion in 2023, 28% of retail sales

Statistic 54

Brazil's e-commerce market grew 12% to $50 billion in 2023

Statistic 55

E-commerce logistics market valued at $607 billion in 2023, projected to $1.4 trillion by 2030

Statistic 56

Headless commerce implementations grew 40% YoY in 2023

Statistic 57

Global e-commerce payment processing market size was $45 billion in 2023

Statistic 58

Sustainable e-commerce products sales increased 71% from 2019 to 2023

Statistic 59

Mobile commerce accounted for 60% of total e-commerce sales in 2023

Statistic 60

72.9% of global e-commerce traffic came from mobile devices in 2023

Statistic 61

PWA adoption increased conversion rates by 52% for e-commerce sites

Statistic 62

AR try-on features boosted conversion rates by 94% in fashion e-commerce

Statistic 63

53% of mobile users abandon sites that take over 3 seconds to load

Statistic 64

Voice search usage in e-commerce queries grew 40% YoY to 50% of searches

Statistic 65

Mobile wallet payments reached $1.6 trillion globally in 2023

Statistic 66

5G rollout is expected to drive $450 billion in additional e-commerce revenue by 2025

Statistic 67

App-based shopping sessions convert 3x higher than mobile web

Statistic 68

68% of mobile shoppers use buy-online-pickup-in-store (BOPIS)

Statistic 69

Headless CMS usage in mobile e-commerce grew 35% in 2023

Statistic 70

Mobile-first sites see 20% higher engagement rates

Statistic 71

NFC payments on mobile surged 45% to 2.3 billion transactions in 2023

Statistic 72

Progressive Web Apps reduced bounce rates by 20% in e-commerce

Statistic 73

Mobile video commerce sales hit $17 billion in 2023

Statistic 74

79% of smartphone users have at least one shopping app installed

Statistic 75

AMP pages load 4x faster, boosting mobile sales by 20%

Statistic 76

Shoppable Instagram posts drove $8 billion in sales in 2023

Statistic 77

AI chatbots on mobile handled 80% of customer queries, reducing support costs 30%

Statistic 78

29% of digital wallets used digital credit as payment method in 2023

Statistic 79

Credit cards still dominate with 52% share of e-commerce payments globally

Statistic 80

Buy Now Pay Later (BNPL) transactions grew 39% to $170 billion in 2023

Statistic 81

Digital wallets accounted for 44% of e-commerce transactions in 2023

Statistic 82

Fraud losses from e-commerce reached $48 billion globally in 2023

Statistic 83

3D Secure adoption reduced fraud by 70% in card-not-present transactions

Statistic 84

Cryptocurrency payments in e-commerce rose 45% to 2.1% of transactions

Statistic 85

Average e-commerce fraud detection cost $4.35 per $1,000 in revenue

Statistic 86

Real-time payments processed $2.1 trillion in volume in 2023

Statistic 87

76% of consumers prefer one-click checkout options

Statistic 88

Tokenization reduced PCI compliance costs by 40% for merchants

Statistic 89

ACH payments grew 8% in e-commerce to 15% market share

Statistic 90

85% of sites use SSL certificates, but 22% have vulnerabilities

Statistic 91

BNPL default rates averaged 2.5% in 2023

Statistic 92

Biometric authentication boosted conversion 15% while cutting fraud 50%

Statistic 93

Global payment orchestration platforms market hit $1.2 billion in 2023

Statistic 94

62% of merchants prioritize fraud prevention tools

Statistic 95

Contactless payments share reached 59% of in-store but 12% online equivalent

Statistic 96

E-commerce security spending projected to $15 billion by 2027

1/96

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Picture a global marketplace humming with $5.8 trillion in sales last year, a staggering figure that encapsulates a retail revolution where nearly a quarter of all purchases now happen online.

Key Takeaways

In 2023, global retail e-commerce sales reached $5.8 trillion, representing 22% of total retail sales worldwide
E-commerce sales are projected to grow to $8.1 trillion by 2026, with a CAGR of 9.4% from 2021-2026
The U.S. e-commerce market generated $1.03 trillion in sales in 2023, accounting for 15.2% of total retail sales
57% of consumers aged 18-34 prefer buying online over in-store
75% of U.S. consumers have made a purchase online in the past month as of 2023
Millennials and Gen Z account for 62% of global e-commerce spending
Mobile commerce accounted for 60% of total e-commerce sales in 2023
72.9% of global e-commerce traffic came from mobile devices in 2023
PWA adoption increased conversion rates by 52% for e-commerce sites
29% of digital wallets used digital credit as payment method in 2023
Credit cards still dominate with 52% share of e-commerce payments globally
Buy Now Pay Later (BNPL) transactions grew 39% to $170 billion in 2023
U.S. dominates with 25% of global e-commerce, followed by China at 50%
Asia-Pacific region accounted for 52% of global e-commerce sales in 2023
Latin America e-commerce grew 24% to $273 billion in 2023

Global online sales continue growing rapidly across all markets and generations.

Consumer Demographics and Behavior

57% of consumers aged 18-34 prefer buying online over in-store
75% of U.S. consumers have made a purchase online in the past month as of 2023
Millennials and Gen Z account for 62% of global e-commerce spending
41% of shoppers abandon carts due to high shipping costs
Mobile shoppers spend 54% more per order than desktop users
88% of consumers research products online before buying, regardless of purchase channel
Repeat customers account for 44% of total e-commerce revenue
69% of consumers prefer brands with loyalty programs
Women make 75-80% of all consumer purchase decisions online
Average cart abandonment rate is 69.99% globally in 2023
55% of consumers would switch brands for better sustainability practices
U.S. consumers aged 65+ increased online shopping by 44% since 2020
73% of shoppers use multiple devices during purchase journey
Impulse buying accounts for 40% of online purchases
62% of consumers expect personalized recommendations
Black Friday online sales hit $9.8 billion in U.S. 2023, up 7.5% YoY
80% of consumers are influenced by user-generated content in decisions
Average online order value increased 15% to $110 in 2023
47% of millennials prefer subscription models for everyday items

Consumer Demographics and Behavior Interpretation

The future of retail is not just digital, but intensely personal, as evidenced by young shoppers leading the charge online, demanding loyalty, sustainability, and seamless mobile-first experiences while ruthlessly abandoning carts over shipping fees and yet impulsively spending more when you finally get their attention.

Global and Regional Trends

U.S. dominates with 25% of global e-commerce, followed by China at 50%
Asia-Pacific region accounted for 52% of global e-commerce sales in 2023
Latin America e-commerce grew 24% to $273 billion in 2023
Middle East e-commerce market reached $50 billion, CAGR 25% to 2027
Africa’s e-commerce sales hit $28 billion in 2023, led by Nigeria and South Africa
Southeast Asia e-commerce valued at $218 billion in 2023, Indonesia largest
Australia e-commerce sales $52 billion AUD in 2023, 13% of retail
Germany’s e-commerce market €99 billion in 2023, 15% growth
Japan e-commerce penetration at 11% of retail, ¥21 trillion sales
Canada online sales $74 billion CAD in 2023, 12.5% of retail
Russia e-commerce grew 35% to 6.3 trillion RUB despite sanctions
South Korea leads penetration at 32% of retail via e-commerce
Turkey e-commerce sales $30 billion USD equivalent in 2023, 20% growth
Vietnam e-commerce market $21 billion, 25% CAGR projected
UAE e-commerce $8 billion in 2023, highest per capita in MENA
Mexico leads LATAM with $40 billion e-commerce sales 2023
Netherlands e-commerce 25% of retail, €34 billion sales
Cross-border e-commerce 27% of total in APAC vs 10% in Europe
Sub-Saharan Africa mobile money drives 60% of e-commerce payments
Singapore e-commerce penetration 20%, $12 billion sales 2023

Global and Regional Trends Interpretation

The global e-commerce race is less a uniform marathon and more a chaotic relay where the West sprints, Asia-Pacific laps everyone, and emerging markets are the turbocharged newcomers eating everyone's dust.

Market Growth and Size

In 2023, global retail e-commerce sales reached $5.8 trillion, representing 22% of total retail sales worldwide
E-commerce sales are projected to grow to $8.1 trillion by 2026, with a CAGR of 9.4% from 2021-2026
The U.S. e-commerce market generated $1.03 trillion in sales in 2023, accounting for 15.2% of total retail sales
China's e-commerce market size hit $2.1 trillion in 2023, dominating 42% of global sales
E-commerce penetration in Europe stood at 12.5% of retail sales in 2023, projected to rise to 18% by 2027
India's e-commerce market is forecasted to reach $350 billion by 2026, with 20% annual growth
Global cross-border e-commerce sales amounted to $785 billion in 2023, up 25% YoY
Subscription e-commerce revenue globally hit $120 billion in 2023, expected to double by 2027
U.S. online grocery sales reached $105 billion in 2023, growing 10% YoY
Fashion e-commerce sales worldwide were $759 billion in 2023, 25% of total apparel market
Electronics e-commerce category led with $1.2 trillion in global sales in 2023
Social commerce sales reached $992 billion globally in 2023, projected to $2.9 trillion by 2026
Voice commerce sales are expected to hit $40 billion by 2025 worldwide
U.K. e-commerce sales totaled £221 billion in 2023, 28% of retail sales
Brazil's e-commerce market grew 12% to $50 billion in 2023
E-commerce logistics market valued at $607 billion in 2023, projected to $1.4 trillion by 2030
Headless commerce implementations grew 40% YoY in 2023
Global e-commerce payment processing market size was $45 billion in 2023
Sustainable e-commerce products sales increased 71% from 2019 to 2023

Market Growth and Size Interpretation

While it's now undeniable that online shopping is the world's largest, most persistently open mall, these figures make it clear we've fundamentally stopped 'going' to the market and have instead summoned it, quite literally, to our fingertips—with China currently hosting nearly half the party, every category from groceries to gadgets demanding a front-row seat, and the entire digital checkout experience racing to evolve faster than our scrolling thumbs.

Mobile Commerce and Technology

Mobile commerce accounted for 60% of total e-commerce sales in 2023
72.9% of global e-commerce traffic came from mobile devices in 2023
PWA adoption increased conversion rates by 52% for e-commerce sites
AR try-on features boosted conversion rates by 94% in fashion e-commerce
53% of mobile users abandon sites that take over 3 seconds to load
Voice search usage in e-commerce queries grew 40% YoY to 50% of searches
Mobile wallet payments reached $1.6 trillion globally in 2023
5G rollout is expected to drive $450 billion in additional e-commerce revenue by 2025
App-based shopping sessions convert 3x higher than mobile web
68% of mobile shoppers use buy-online-pickup-in-store (BOPIS)
Headless CMS usage in mobile e-commerce grew 35% in 2023
Mobile-first sites see 20% higher engagement rates
NFC payments on mobile surged 45% to 2.3 billion transactions in 2023
Progressive Web Apps reduced bounce rates by 20% in e-commerce
Mobile video commerce sales hit $17 billion in 2023
79% of smartphone users have at least one shopping app installed
AMP pages load 4x faster, boosting mobile sales by 20%
Shoppable Instagram posts drove $8 billion in sales in 2023
AI chatbots on mobile handled 80% of customer queries, reducing support costs 30%

Mobile Commerce and Technology Interpretation

The throne has officially moved from the desktop to the palm of your hand, so if your e-commerce experience isn't fast, engaging, and cleverly convenient for the small screen, you're not just losing sales—you're committing retail treason against a kingdom of shoppers glued to their phones.

Payment Methods and Security

29% of digital wallets used digital credit as payment method in 2023
Credit cards still dominate with 52% share of e-commerce payments globally
Buy Now Pay Later (BNPL) transactions grew 39% to $170 billion in 2023
Digital wallets accounted for 44% of e-commerce transactions in 2023
Fraud losses from e-commerce reached $48 billion globally in 2023
3D Secure adoption reduced fraud by 70% in card-not-present transactions
Cryptocurrency payments in e-commerce rose 45% to 2.1% of transactions
Average e-commerce fraud detection cost $4.35 per $1,000 in revenue
Real-time payments processed $2.1 trillion in volume in 2023
76% of consumers prefer one-click checkout options
Tokenization reduced PCI compliance costs by 40% for merchants
ACH payments grew 8% in e-commerce to 15% market share
85% of sites use SSL certificates, but 22% have vulnerabilities
BNPL default rates averaged 2.5% in 2023
Biometric authentication boosted conversion 15% while cutting fraud 50%
Global payment orchestration platforms market hit $1.2 billion in 2023
62% of merchants prioritize fraud prevention tools
Contactless payments share reached 59% of in-store but 12% online equivalent
E-commerce security spending projected to $15 billion by 2027

Payment Methods and Security Interpretation

While the rise of digital wallets and 'buy now, pay later' schemes might suggest a cashless utopia is near, the stubborn dominance of credit cards, a staggering $48 billion in fraud losses, and the fact that most websites still have security holes reveal an e-commerce landscape that is innovating recklessly faster than it is solidifying its foundations.

Sources & References

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