Riding a staggering wave of global demand, the nonwoven wipes industry is a multi-billion dollar powerhouse, projected to grow from USD 24.5 billion to a remarkable USD 37.8 billion by 2030 as it infiltrates every corner of modern life, from the nursery to the hospital and beyond.
Key Takeaways
- The global nonwoven wipes market was valued at USD 24.5 billion in 2022 and is expected to grow to USD 37.8 billion by 2030 at a CAGR of 5.6%.
- Nonwoven wipes industry revenue in North America reached $8.2 billion in 2023, up 4.8% from previous year.
- Asia-Pacific nonwoven wipes market projected to expand at 6.1% CAGR from 2023-2028, driven by hygiene demand.
- Overall nonwoven fabrics for wipes production capacity worldwide: 12.5 million tons in 2023.
- China produced 4.2 million tons of nonwoven wipes materials in 2022, 35% of global total.
- US nonwoven wipes output: 1.1 million tons annually in 2023, up 3% from 2022.
- Global consumption of nonwoven wipes reached 11.2 million tons in 2023.
- North America consumed 2.4 million tons of nonwoven wipes in 2022.
- Baby wipes consumption in Europe: 1.5 million tons annually in 2023.
- Procter & Gamble holds 22% market share in global nonwoven wipes in 2023.
- Kimberly-Clark's wipes revenue: $4.1 billion in 2022, 18% of total wipes market.
- Nice-Pak Group commands 12% share in wet wipes segment worldwide 2023.
- North America accounts for 32% of global nonwoven wipes market revenue in 2023.
- Asia-Pacific wipes market share: 45% in 2022, driven by population growth.
- Europe nonwoven wipes consumption: 28% of global total in 2023.
The global nonwoven wipes market is growing steadily due to strong hygiene demand worldwide.
Applications & Types
- Wet wipes dominate with 68% share in nonwoven wipes by product type in 2023.
- Spunlace nonwovens hold 52% market share in wipes substrates globally 2023.
- Baby wipes application: 25% of total nonwoven wipes market volume.
- Household cleaning wipes: 32% revenue share in 2022 worldwide.
- Personal care wipes (excluding baby): 18% market share by value 2023.
- Medical and healthcare wipes: 12% application share, growing fastest at 6.5% CAGR.
- Surface disinfectant wipes: 9% of total wipes market in commercial use.
- Flushable wipes type: 14% of wet wipes segment in 2023.
- Biodegradable wipes: 8.2% share in sustainable applications 2023.
- Recycled fiber nonwoven wipes: 4.5% market penetration in Europe 2023.
- Surface cleaning wipes application: 28% of total nonwoven wipes usage.
- Cotton-based nonwoven wipes: 11% share in premium personal care.
- Industrial wipes types: 15% market, absorbent variants 60% within.
- Bamboo fiber wipes: 3.8% share in eco-friendly segment 2023.
- Alcohol-free wipes: 22% of medical applications market.
- Multi-purpose wipes: 19% household share by volume.
- Hypoallergenic baby wipes: 45% of baby segment preference.
- Microfiber blended nonwovens: 7% in cleaning wipes types.
- Scented wipes: 16% consumer preference in personal care.
- Electrostatically charged wipes for dust: 5.2% industrial share.
Applications & Types Interpretation
The statistics reveal a market that is, much like a well-stocked changing table, overwhelmingly dominated by wet wipes and spunlace technology, yet is being subtly reshaped by a growing demand for specialized, sustainable, and hypoallergenic options across every cleaning front.
Consumption & Demand
- Global consumption of nonwoven wipes reached 11.2 million tons in 2023.
- North America consumed 2.4 million tons of nonwoven wipes in 2022.
- Baby wipes consumption in Europe: 1.5 million tons annually in 2023.
- Household cleaning wipes demand in Asia-Pacific: 4.1 million tons in 2023.
- Personal hygiene wipes per capita consumption in US: 12.5 units/month in 2023.
- Medical wipes demand surged 15% YoY to 1.2 million tons globally post-COVID.
- Surface wipes consumption in commercial sector: 2.8 million tons worldwide 2023.
- Flushable wipes usage led to 850,000 tons consumption in residential markets 2022.
- Antibacterial wipes demand: 3.2 million tons globally in 2023, up 8%.
- Overall wipes per capita global average: 8.7 units/month in urban areas 2023.
- Europe nonwoven wipes consumption: 3.1 million tons in 2023.
- China's wipes consumption per capita: 15 units/month in urban areas 2023.
- US household wipes usage: 2.1 million tons in 2023.
- Japan baby wipes demand: 420,000 tons annually 2023.
- Brazil wipes market consumption: 380,000 tons in 2023, up 6%.
- UK flushable wipes usage: 180,000 tons, leading to sewer issues.
- Global industrial wipes consumption: 1.8 million tons in 2023.
- Australia personal care wipes: 120,000 tons consumed 2023.
- Canada medical wipes demand: 95,000 tons in 2023.
- Southeast Asia wipes consumption growth: 10.2% YoY to 1.9 million tons.
Consumption & Demand Interpretation
Global consumption of nonwoven wipes has reached a scale where, frankly, we're cleaning everything from babies in Japan to sewers in the UK with such alarming efficiency that the planet itself might need a wipe-down.
Key Players & Shares
- Procter & Gamble holds 22% market share in global nonwoven wipes in 2023.
- Kimberly-Clark's wipes revenue: $4.1 billion in 2022, 18% of total wipes market.
- Nice-Pak Group commands 12% share in wet wipes segment worldwide 2023.
- Rockline Industries wipes sales: $1.8 billion annually, 9% global share.
- Berry Global supplies 15% of nonwoven materials for wipes market in 2023.
- Ahlstrom-Munksjö holds 8% in specialty nonwoven wipes substrates 2022.
- Edgewell Personal Care's wipes brand market share: 7.2% in personal care segment.
- Freudenberg Nonwovens 11% share in hygiene wipes materials globally.
- Glatfelter Corporation 6.5% in airlaid nonwovens for wipes 2023.
- Suominen Corporation wipes revenue: EUR 450 million, 5% global share.
- Unicharm Corporation 14% share in Asia-Pacific wipes market 2023.
- SCA Hygiene (Essity) 10% global share in household wipes.
- Ontex Group wipes revenue: EUR 320 million, 4.8% share in baby segment.
- First Quality Enterprises 7.5% US market share in wipes 2023.
- DuPont nonwovens for wipes: 9% material supply share globally.
- P&G's Huggies wipes brand: 11% share in North America.
- 3M Company industrial wipes: 6% global commercial share.
- Metsä Tissue wipes production share: 5.2% in Europe.
- Bemis Company (Amcor) 4.1% in packaging for wipes.
- Nonwovens Industry's Top 10 wipes makers control 65% market.
Key Players & Shares Interpretation
The giants of the wipes world, from P&G to the smallest of the big players, have neatly cornered two-thirds of the market, proving that in the business of cleanliness, consolidation is king.
Market Size & Growth
- The global nonwoven wipes market was valued at USD 24.5 billion in 2022 and is expected to grow to USD 37.8 billion by 2030 at a CAGR of 5.6%.
- Nonwoven wipes industry revenue in North America reached $8.2 billion in 2023, up 4.8% from previous year.
- Asia-Pacific nonwoven wipes market projected to expand at 6.1% CAGR from 2023-2028, driven by hygiene demand.
- Europe nonwoven wipes sector valued at EUR 5.4 billion in 2022 with 3.9% annual growth forecast to 2027.
- Global baby wipes segment within nonwoven wipes grew 7.2% YoY in 2023 to $6.1 billion.
- Household wipes market size hit $9.3 billion globally in 2023, expected CAGR 5.4% through 2030.
- Surface disinfectant wipes sub-market valued at $4.7 billion in 2022, projected $7.2 billion by 2029.
- Personal care wipes revenue worldwide: $12.4 billion in 2023, 6.0% CAGR anticipated to 2032.
- Industrial nonwoven wipes market at $2.9 billion in 2023, growing at 4.5% CAGR to 2028.
- Medical wipes segment reached $3.8 billion globally in 2022, forecast 5.8% growth rate.
- The global nonwoven wipes market is forecasted to reach USD 40.2 billion by 2032 at 5.8% CAGR from 2023.
- Latin America nonwoven wipes market valued at $1.2 billion in 2023, 5.1% growth expected.
- Middle East wipes sector: $720 million in 2023, CAGR 8.2% to 2030.
- Dry wipes segment growth: 4.2% CAGR, market size $7.6 billion by 2030.
- Antibacterial nonwoven wipes market: $5.1 billion in 2023, 7.0% CAGR forecast.
- Global flushable wipes market: $2.9 billion in 2022, to $4.5 billion by 2028.
- Nonwoven wipes e-commerce sales grew 12% to $3.4 billion globally in 2023.
- Post-pandemic hygiene wipes market: $15.7 billion in 2023, 6.3% CAGR.
- Premium wipes segment: $4.2 billion, 9% growth in 2023.
Market Size & Growth Interpretation
From diapers to disinfectants, humanity's quest for cleanliness is creating a global wipeout to the tune of tens of billions, proving that our messes are someone else's very tidy fortune.
Production Statistics
- Overall nonwoven fabrics for wipes production capacity worldwide: 12.5 million tons in 2023.
- China produced 4.2 million tons of nonwoven wipes materials in 2022, 35% of global total.
- US nonwoven wipes output: 1.1 million tons annually in 2023, up 3% from 2022.
- Spunmelt nonwoven production for wipes: 8.7 million tons globally in 2023.
- Drylaid nonwoven wipes production volume: 1.8 million tons in Europe 2022.
- Asia nonwoven wipes manufacturing capacity grew to 7.3 million tons by end-2023.
- Global PP-based nonwoven wipes production: 6.4 million tons in 2023.
- Needle-punched nonwovens for wipes: 2.1 million tons produced worldwide 2022.
- Biodegradable nonwoven wipes output reached 450,000 tons globally in 2023.
- High-speed spunlace lines for wipes: 1,200 operational globally in 2023.
- Global nonwoven production for wipes increased 4.7% to 13.1 million tons in 2023.
- Europe's spunlace production capacity: 2.9 million tons for wipes in 2023.
- India's nonwoven wipes output: 650,000 tons in FY2023, up 11%.
- Global wetlaid nonwovens production: 1.2 million tons for specialty wipes 2023.
- SMS nonwoven lines for wipes: 450 operational worldwide in 2023.
- Bi-component fiber nonwovens production: 320,000 tons for wipes globally.
- China's spunmelt capacity for wipes: 5.1 million tons in 2023.
- US airlaid nonwovens output: 480,000 tons annually for wipes.
- Recycled PET nonwoven production for wipes: 280,000 tons global 2023.
- New nonwoven wipes plants commissioned: 25 globally in 2023.
Production Statistics Interpretation
While the world's 12.5 million ton capacity to churn out disposable wipes proves our obsession with convenience knows no bounds, it's sobering to see that biodegradable options, at 450,000 tons, are still just a drop in a very large, rapidly growing bucket.
Regional Analysis
- North America accounts for 32% of global nonwoven wipes market revenue in 2023.
- Asia-Pacific wipes market share: 45% in 2022, driven by population growth.
- Europe nonwoven wipes consumption: 28% of global total in 2023.
- China's wipes production share: 38% worldwide in 2023.
- US market for baby wipes: $2.3 billion in 2023, 25% of NA total.
- India nonwoven wipes market grew 9.2% to $1.1 billion in FY2023.
- Germany leads EU wipes market with 18% share, revenue EUR 980 million 2022.
- Latin America wipes demand: 6% global share, $1.4 billion in 2023.
- Middle East & Africa wipes growth: 7.8% CAGR, market size $850 million 2023.
- Asia-Pacific dominates with 47% global nonwoven wipes production share in 2023.
- Western Europe wipes market: 22% revenue share, $5.8 billion 2023.
- South Korea nonwoven wipes exports: $1.2 billion in 2023.
- Mexico wipes market size: $650 million, 12% regional growth.
- Russia wipes consumption: 250,000 tons amid sanctions 2023.
- Turkey nonwoven wipes capacity: 350,000 tons annually 2023.
- Australia & NZ wipes market: $450 million in 2023.
- South Africa leading Africa wipes with $180 million revenue.
- Vietnam wipes production growth: 14% to 220,000 tons 2023.
- Indonesia household wipes demand: 450,000 tons 2023.
Regional Analysis Interpretation
While North America gets its hands dirty with a hefty slice of revenue, the Asia-Pacific region is thoroughly cleaning up by dominating both market share and production, proving that where there are more people, there are decidedly more messes to wipe up.
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