GITNUX REPORT 2024

Nike statistics: Revenue Soars, Online Sales Double, Market Capitalization Thrives

Inside Nikes Financial Dominance: $37.4B revenue, $208B market cap, and explosive digital sales growth.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Nike employs over 75,400 people worldwide.

Statistic 2

Nike's return on equity (ROE) in 2020 was 15.1%.

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Nike's revenue from Greater China amounted to $6.68 billion in 2021.

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Nike's revenue from the North America region was $14.5 billion in 2021.

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Nike's revenue from the EMEA region was $6.64 billion in 2021.

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Nike's revenue from the Asia Pacific & Latin America region was $5.85 billion in 2021.

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Nike's revenue from the China region was $6.68 billion in 2021.

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Nike has more than 1,182 retail stores worldwide.

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Nike spent $3.75 billion on marketing in 2020.

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Nike's annual revenue for the fiscal year 2020 was $37.4 billion.

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Nike's net income in 2020 was $2.54 billion.

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Nike has a market capitalization of over $208 billion.

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Nike's digital sales reached $3.5 billion in the first quarter of 2022.

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Nike's Earnings per Share (EPS) in 2020 was $1.60.

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Nike's gross margin was 44.8% in the first quarter of fiscal 2021.

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Nike's revenue from apparel sales was $9.7 billion in 2021.

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Nike's revenue from footwear sales was $22.8 billion in 2021.

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Nike's operating income in 2020 was $3.58 billion.

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Nike's revenue from the Converse brand was $2.1 billion in 2021.

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Nike's revenue for the fourth quarter of fiscal 2021 was $12.3 billion.

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Nike's revenue from the Jordan Brand was $4.7 billion in 2021.

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Nike's revenue from equipment sales was $2.3 billion in 2021.

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Nike's revenue from the global football category was $2.7 billion in 2021.

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Nike's revenue from the running category was $5.2 billion in 2021.

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Nike's revenue from the sportswear category was $11.9 billion in 2021.

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Nike's revenue from the basketball category was $2.6 billion in 2021.

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Nike's revenue from the training category was $1.7 billion in 2021.

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Nike's revenue from the women's category was $9.7 billion in 2021.

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Nike's revenue from the men's category was $18.8 billion in 2021.

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Nike's revenue from the kids' category was $5.3 billion in 2021.

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Nike's revenue from the sport-inspired category was $17.8 billion in 2021.

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Nike's revenue from the performance category was $16.8 billion in 2021.

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Nike's revenue from the skateboarding category was $0.6 billion in 2021.

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Nike's online sales grew by 82% in the first quarter of 2021.

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Nike's direct-to-consumer sales grew by 40% in the first quarter of 2022.

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Nike's women's business sales grew by 29% in 2020.

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Nike's digital sales in Greater China doubled in 2021.

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Nike's revenue from the Jordan Brand was up 31% in 2021.

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Nike's revenue from the apparel category grew by 17% in 2021.

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Nike's revenue from the footwear category grew by 19% in 2021.

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Summary

  • Nike's annual revenue for the fiscal year 2020 was $37.4 billion.
  • Nike's net income in 2020 was $2.54 billion.
  • Nike has a market capitalization of over $208 billion.
  • Nike employs over 75,400 people worldwide.
  • Nike spent $3.75 billion on marketing in 2020.
  • Nike's online sales grew by 82% in the first quarter of 2021.
  • Nike's digital sales reached $3.5 billion in the first quarter of 2022.
  • Nike's revenue from Greater China amounted to $6.68 billion in 2021.
  • Nike's Earnings per Share (EPS) in 2020 was $1.60.
  • Nike's gross margin was 44.8% in the first quarter of fiscal 2021.
  • Nike's revenue from apparel sales was $9.7 billion in 2021.
  • Nike's revenue from footwear sales was $22.8 billion in 2021.
  • Nike's direct-to-consumer sales grew by 40% in the first quarter of 2022.
  • Nike's operating income in 2020 was $3.58 billion.
  • Nike's revenue from the North America region was $14.5 billion in 2021.

With a revenue larger than the GDP of some small countries and market capitalization worth more than some tech giants, Nike is not just a sports brand – its a financial powerhouse. From their eye-watering marketing budget to their impressive online sales growth, Nikes numbers are as swoosh-worthy as their iconic logo. As we dive into the dizzying digits that define the world of sports apparel, be prepared to be dazzled by the sheer scale of the swoosh empire and the numbers that put the just do it mantra into a whole new perspective.

Employee Statistics

  • Nike employs over 75,400 people worldwide.

Interpretation

With over 75,400 employees worldwide, Nike is not just making strides in the sports industry, it's practically running a marathon. This global powerhouse is not just in the business of selling sneakers - it's in the business of empowering individuals, fueling dreams, and shaping cultural movements. So next time you slip on a pair of Nikes, remember you're not just wearing shoes - you're lacing up a piece of a global juggernaut.

Financial Statistics

  • Nike's return on equity (ROE) in 2020 was 15.1%.

Interpretation

Nike's return on equity (ROE) in 2020 proves that they don't just do it, they slay it. With a stunning 15.1% ROE, Nike is sprinting past the competition and reaching new heights. Just like their athletes on the field, Nike's financial performance shows they are hitting all the right markers and leaving their rivals in the dust. So, if you thought their swoosh was impressive on a pair of shoes, wait till you see it next to their financial stats – it's a winning combo all around.

Geographic Revenue Breakdown

  • Nike's revenue from Greater China amounted to $6.68 billion in 2021.
  • Nike's revenue from the North America region was $14.5 billion in 2021.
  • Nike's revenue from the EMEA region was $6.64 billion in 2021.
  • Nike's revenue from the Asia Pacific & Latin America region was $5.85 billion in 2021.
  • Nike's revenue from the China region was $6.68 billion in 2021.
  • Nike has more than 1,182 retail stores worldwide.

Interpretation

Nike's revenue breakdown in 2021 reads like a global balancing act, with North America leading the charge at $14.5 billion - clearly showing that when it comes to swooshing ahead, the home turf knows best. Meanwhile, Greater China's revenue matching China's total itself seems like a case of sibling rivalry gone profitable. With over 1,182 retail stores worldwide, Nike continues to stride confidently across borders, proving that no matter where you are on the map, the allure of the swoosh remains universal and ever-growing.

Marketing Statistics

  • Nike spent $3.75 billion on marketing in 2020.

Interpretation

Nike's $3.75 billion marketing spend in 2020 speaks volumes about the brand's commitment to staying ahead of the competition. With that kind of cash injection, one can only imagine the number of swooshes and "Just Do It" slogans that have infiltrated our collective consciousness. It seems that when it comes to advertising, Nike isn't just doing it, they're overdoing it—proving that in the world of sports and fashion, sometimes you have to spend big to win big.

Revenue Statistics

  • Nike's annual revenue for the fiscal year 2020 was $37.4 billion.
  • Nike's net income in 2020 was $2.54 billion.
  • Nike has a market capitalization of over $208 billion.
  • Nike's digital sales reached $3.5 billion in the first quarter of 2022.
  • Nike's Earnings per Share (EPS) in 2020 was $1.60.
  • Nike's gross margin was 44.8% in the first quarter of fiscal 2021.
  • Nike's revenue from apparel sales was $9.7 billion in 2021.
  • Nike's revenue from footwear sales was $22.8 billion in 2021.
  • Nike's operating income in 2020 was $3.58 billion.
  • Nike's revenue from the Converse brand was $2.1 billion in 2021.
  • Nike's revenue for the fourth quarter of fiscal 2021 was $12.3 billion.
  • Nike's revenue from the Jordan Brand was $4.7 billion in 2021.
  • Nike's revenue from equipment sales was $2.3 billion in 2021.
  • Nike's revenue from the global football category was $2.7 billion in 2021.
  • Nike's revenue from the running category was $5.2 billion in 2021.
  • Nike's revenue from the sportswear category was $11.9 billion in 2021.
  • Nike's revenue from the basketball category was $2.6 billion in 2021.
  • Nike's revenue from the training category was $1.7 billion in 2021.
  • Nike's revenue from the women's category was $9.7 billion in 2021.
  • Nike's revenue from the men's category was $18.8 billion in 2021.
  • Nike's revenue from the kids' category was $5.3 billion in 2021.
  • Nike's revenue from the sport-inspired category was $17.8 billion in 2021.
  • Nike's revenue from the performance category was $16.8 billion in 2021.
  • Nike's revenue from the skateboarding category was $0.6 billion in 2021.

Interpretation

Nike's financials read like a blockbuster movie script - with revenues soaring higher than Jordan's slam dunks and net income sharper than a pair of freshly laced up Air Max. With a market cap big enough to make competitors break a sweat and digital sales skyrocketing faster than a pair of limited edition sneakers, Nike's financial empire seems as unshakeable as its iconic Swoosh logo. Looks like this sports giant isn't just winning on the field, but also on the balance sheets, proving that when it comes to playing the game of business, Nike is always a step ahead.

Sales Growth Statistics

  • Nike's online sales grew by 82% in the first quarter of 2021.
  • Nike's direct-to-consumer sales grew by 40% in the first quarter of 2022.
  • Nike's women's business sales grew by 29% in 2020.
  • Nike's digital sales in Greater China doubled in 2021.
  • Nike's revenue from the Jordan Brand was up 31% in 2021.
  • Nike's revenue from the apparel category grew by 17% in 2021.
  • Nike's revenue from the footwear category grew by 19% in 2021.

Interpretation

Nike seems to be sprinting ahead in the online shopping race, with its sales numbers bounding higher than a professional athlete's jump. The company's impressive growth in various sectors is a testament to its ability to adapt and thrive in the ever-evolving retail landscape. From doubling digital sales in the lucrative market of Greater China to scoring big with the Jordan Brand, Nike is showing that it knows how to lace up for success and keep its competitors trailing behind.

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