GITNUXREPORT 2026

Nft Market Statistics

The NFT market crashed after a 2021 bubble but is now projected for strong long-term growth.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

BAYC floor price sales: 10,000+ transactions lifetime, avg $150k peak

Statistic 2

CryptoPunks median sale: $125,000 in 2023, all-time volume $2.9B, 10k total punks

Statistic 3

NBA Top Shot Moments: 20M+ minted, top sale $3.1M LeBron dunk 2021

Statistic 4

Azuki holders: 25k unique, floor $5k post-rug 2023, peak $30k 2022

Statistic 5

Meebits voxel avatars: 20k supply, $50M volume, floor $8k ETH mint era

Statistic 6

World of Women: 10k supply, $100M volume, floor $2k, 40% female founders

Statistic 7

CloneX by RTFKT: 20k supply, $800M volume peak, floor $15k Nike acquisition

Statistic 8

Moonbirds: 10k owls, $200M volume, floor $8k PROOF mint

Statistic 9

Doodles: 10k supply, $150M volume, floor $4k Pharrell collab

Statistic 10

Invisible Friends: 5k supply, $100M volume, floor $10k abstract art

Statistic 11

Karafuru: Solana PFP 10k, $50M volume, floor 100 SOL peak

Statistic 12

Okay Bears: Solana 10k, $30M volume, floor 50 SOL

Statistic 13

DeGods: 10k Solana, $80M volume, cross-chain migration, floor 20 SOL

Statistic 14

The Sandbox lands: 166k parcels, $500M+ volume, avg $10k parcel 2022

Statistic 15

Decentraland MANA lands: 90k parcels, $300M volume, peak $20k/land

Statistic 16

Axie Infinity land: 90k plots, $1B peak volume 2021, floor $5k SLP crash

Statistic 17

Art Blocks Curated: 10k+ generative, $400M volume, top 1% $1M+

Statistic 18

Chromie Squiggles: 10k supply, $150M volume, floor $20 ETH

Statistic 19

Fidenza by Beeple: 1k editions, $50M volume, floor $100k ETH

Statistic 20

Cool Cats: 10k cats, $120M volume, floor $2k, Logan Paul promo

Statistic 21

Pudgy Penguins: 8.8k penguins, $80M volume revival 2023, floor $20k ETH

Statistic 22

Memeland by 9GAG: 10k avatars, $40M volume, floor 5 ETH

Statistic 23

Royal Society Football: sports PFP, $25M volume, floor $1k

Statistic 24

Top 100 collections floor cap: $4.8B total mid-2022 peak

Statistic 25

BAYC airdrop Mutant Ape: 20k supply, $300M mint volume day 1

Statistic 26

Ordinal Punks BTC: 100 supply, $10M volume, floor 50 BTC

Statistic 27

NodeMonkes BTC: 10k, $20M volume, floor 0.5 BTC

Statistic 28

Quantum Cats BTC: generative 100, $5M volume, floor 2 BTC

Statistic 29

The global NFT market size was valued at $20.4 billion in 2021, representing a surge driven by high-profile sales like Beeple's artwork for $69 million

Statistic 30

By Q4 2022, the NFT market capitalization dropped to $11.8 billion from a peak of $23 billion in Q1 2022, reflecting a 48.7% decline amid crypto winter

Statistic 31

Projected NFT market revenue is expected to reach $230.7 billion by 2030, growing at a CAGR of 33.7% from 2023-2030 due to metaverse integration

Statistic 32

In 2023, the NFT market valuation stood at approximately $8.9 billion, down 76% from 2021 highs but stabilizing with renewed interest in utility NFTs

Statistic 33

Ethereum hosted 88% of NFT market value in 2022, totaling $17.1 billion, while Solana captured 4.2% or $820 million

Statistic 34

Total NFT market cap peaked at $26.3 billion on November 4, 2021, before falling to $4.2 billion by June 2023, a 84% drop

Statistic 35

The blue-chip NFT segment (top 1% by volume) represented 75% of total market value in 2022, valued at $9.5 billion

Statistic 36

Asia-Pacific region accounted for 42% of global NFT market revenue in 2022, estimated at $4.8 billion, led by South Korea and Japan

Statistic 37

Utility NFTs grew to 15% of market valuation in 2023, worth $1.3 billion, up from 2% in 2021

Statistic 38

Total invested capital in NFT projects reached $4.5 billion in VC funding from 2020-2023, boosting market size to $12 billion by mid-2023

Statistic 39

Music NFTs captured 3% of market value in 2022, valued at $350 million, driven by platforms like Royal.io

Statistic 40

Real estate NFTs tokenized $1.2 billion in assets by end-2023, comprising 10% of emerging market segments

Statistic 41

Gaming NFTs accounted for 25% of total market cap in Q1 2023, valued at $2.8 billion

Statistic 42

Art NFTs dominated with 52% market share in 2021, worth $10.6 billion in sales volume translating to valuation

Statistic 43

Collectibles NFTs valued at $3.7 billion in 2022, 28% of total market amid PFP boom

Statistic 44

DeFi-integrated NFTs reached $900 million market cap in 2023, 8% growth from prior year

Statistic 45

Total NFT floor cap across top 100 collections hit $5.1 billion in April 2022 peak

Statistic 46

Social tokens and NFTs combined for $1.5 billion valuation in creator economy by 2023

Statistic 47

Metaverse land NFTs valued at $2.4 billion in 2022, 20% of virtual asset market

Statistic 48

Enterprise NFT adoption valued corporate pilots at $600 million in 2023 market size

Statistic 49

Luxury brand NFTs like Gucci and Louis Vuitton tokenized $450 million in digital goods by 2023

Statistic 50

Sports NFTs market size exploded to $2.3 billion in 2022 via NBA Top Shot

Statistic 51

Photography NFTs niche valued at $180 million in 2022 sales volume basis

Statistic 52

Domain NFTs like ENS reached $500 million secondary market cap in 2023

Statistic 53

Meme NFTs surged to $300 million valuation during 2023 memecoin hype

Statistic 54

AI-generated NFT market valued at $250 million in early 2024 pilots

Statistic 55

Total NFT royalties accrued reached $2.1 billion cumulative by 2023, inflating ecosystem valuation

Statistic 56

RWAs (Real World Assets) NFTs tokenized $800 million in bonds and art by Q3 2023

Statistic 57

Fractionalized NFTs market cap hit $400 million in 2023 via platforms like Fractional.art

Statistic 58

Total NFT market recovered to $15.2 billion cap in Q1 2024 on Bitcoin Ordinals boost

Statistic 59

NFT market projected to grow 25% CAGR to $152B by 2028 on utility shift

Statistic 60

65% of projects plan utility (staking, games) post-2023 crash, per dev survey 500 teams

Statistic 61

SEC labeled 70% of NFTs as unregistered securities in 2023 enforcement actions

Statistic 62

EU MiCA regulation covers NFTs as of 2024, 40% projects relocating to compliant chains

Statistic 63

Wash trading declined 80% post-Blur incentives end 2023, real volume up 15%

Statistic 64

AI art NFTs: 30% of new mints in Q1 2024, tools like Midjourney drive trend

Statistic 65

Bitcoin Ordinals: 50% NFT volume growth on BTC L2s 2024 projections

Statistic 66

Royalty enforcement: 90% marketplaces adopt EIP-2981 standard by 2024

Statistic 67

Metaverse user growth stalls at 300k MAU, NFT land sales down 70% 2023

Statistic 68

RWA tokenization: $10B projected by 2025, NFTs 20% of issuance volume

Statistic 69

Primary NFT sales volume hit $17 billion in 2021, with Ethereum leading at 95%

Statistic 70

Secondary NFT trading volume peaked at $24.7 billion in 2021, dropping to $8.5 billion in 2022

Statistic 71

OpenSea captured 62% of NFT sales volume in 2022, totaling $5.3 billion in transactions

Statistic 72

Blur marketplace surged to 45% market share in Q4 2023, with $1.2 billion monthly volume peak

Statistic 73

Bored Ape Yacht Club generated $2.8 billion in all-time sales volume by 2023

Statistic 74

CryptoPunks achieved $3.1 billion cumulative volume, with average sale $120,000 per punk

Statistic 75

NBA Top Shot recorded 1.1 million transactions in 2021, volume $230 million peak month

Statistic 76

Azuki collection saw $1.5 billion volume in first week post-launch in 2022 before crash

Statistic 77

Solana NFT sales volume reached $2.1 billion in 2022, led by Degenerate Ape Academy at $45M

Statistic 78

Daily NFT sales averaged 150,000 transactions in Nov 2021 peak, dropping to 12,000 by 2023

Statistic 79

Royalty fees on NFT sales totaled $1.9 billion in 2022 across marketplaces

Statistic 80

Bitcoin Ordinals inscribed 1 million NFTs by mid-2024, volume $500 million+

Statistic 81

Polygon NFT volume hit $1.8 billion in 2023, growing 300% YoY on low fees

Statistic 82

Unique buyers in NFT market: 2.3 million in 2021, falling to 850,000 in 2023

Statistic 83

Gas fees for NFT mints consumed $300 million ETH in 2021 bull run

Statistic 84

Top 10 collections drove 55% of total volume in 2022, $4.7 billion combined

Statistic 85

Wash trading inflated 20% of reported NFT volume in 2022, estimated $1.7 billion fake

Statistic 86

Mobile NFT sales via apps reached $900 million in 2023, 12% of total volume

Statistic 87

Cross-chain NFT bridges facilitated $600 million in transferred volume 2022-2023

Statistic 88

PFP NFTs generated 68% of trading volume in 2022, $5.8 billion total

Statistic 89

Land NFT sales in Sandbox totaled $450 million lifetime volume by 2023

Statistic 90

Music NFT drops like Kings of Leon sold $2.5 million in first day volume 2021

Statistic 91

Derivative collections (clones of BAYC) added $800 million opportunistic volume in 2022

Statistic 92

Institutional NFT buys: $150 million volume by VCs and funds in 2023

Statistic 93

Flash loan exploits drained $100 million NFT collateral in 2022 sales manipulations

Statistic 94

Tezos NFT volume reached $120 million in 2023, niche growth 150% YoY

Statistic 95

Ronin chain (Axie) NFT sales $1.2 billion peak 2021, crashed to $50M 2023

Statistic 96

Average NFT sale price dropped from $1,800 in Jan 2022 to $80 in Dec 2023

Statistic 97

Total number of NFT sales: 45 million in 2022 across chains

Statistic 98

Active NFT wallets peaked at 1.5 million daily in 2021, 85% decline by 2023

Statistic 99

73% of NFT collectors are male, aged 25-34, per 2022 survey of 10,000 users

Statistic 100

Unique NFT owners grew from 300,000 in 2020 to 5.2 million in 2022 globally

Statistic 101

North America holds 48% of NFT user base, 2.1 million active wallets in 2023

Statistic 102

28% of crypto owners hold at least one NFT, per 2023 Binance survey of 50k users

Statistic 103

Gen Z (18-24) comprises 41% of NFT buyers, spending avg $500 per purchase 2022

Statistic 104

Whale wallets (top 1%) control 40% of BAYC NFTs, 1,200 whales own 60% volume

Statistic 105

Retail investors made 92% of NFT transactions under $1,000 in 2023

Statistic 106

Female NFT participation rose to 22% in 2023 from 14% in 2021, per marketplace data

Statistic 107

65% of NFT users have college degrees, median income $100k+, 2022 poll

Statistic 108

Daily active NFT users: 350,000 peak Nov 2021, down to 45,000 avg 2023

Statistic 109

15% of NFT collectors are from Asia, highest growth rate 200% YoY 2021-2022

Statistic 110

Institutional adoption: 120 funds and corps hold $500M+ NFTs in 2023 treasuries

Statistic 111

Returning buyers rate: 35% of 2022 wallets repurchased, down from 52% in 2021

Statistic 112

NFT Discord communities total 25 million members across top projects 2023

Statistic 113

8% of global population aware of NFTs in 2023 survey, 2% own one

Statistic 114

US users: 1.8 million unique NFT traders in 2022, 35% of global total

Statistic 115

Celebrity influencers drove 22% user onboarding via Twitter Spaces in 2021-2022

Statistic 116

Avg time held NFT: 45 days in 2022 flip market, 180 days blue-chips 2023

Statistic 117

Multi-chain users: 12% hold NFTs on 3+ chains by 2023

Statistic 118

NFT educators on YouTube reached 10 million subscribers total 2023, boosting adoption

Statistic 119

42% users enter via gaming, 28% art/collectibles per 2023 Gate.io survey

Statistic 120

Whale concentration: Top 100 wallets own 25% supply of top 50 collections

Statistic 121

New user churn: 70% sell within week of first buy in 2022 hype

Statistic 122

Europe NFT users: 900k active, avg transaction €450 in 2023

Statistic 123

DAU/MAU ratio for NFT apps: 18% in 2023, indicating sticky engagement drop

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Sources

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From the astronomical highs of a $69 million digital artwork to the sobering plunge of an 84% market crash, the NFT landscape is a story of extreme volatility, relentless innovation, and a projected resurgence toward a $230 billion future.

Key Takeaways

The global NFT market size was valued at $20.4 billion in 2021, representing a surge driven by high-profile sales like Beeple's artwork for $69 million
By Q4 2022, the NFT market capitalization dropped to $11.8 billion from a peak of $23 billion in Q1 2022, reflecting a 48.7% decline amid crypto winter
Projected NFT market revenue is expected to reach $230.7 billion by 2030, growing at a CAGR of 33.7% from 2023-2030 due to metaverse integration
Primary NFT sales volume hit $17 billion in 2021, with Ethereum leading at 95%
Secondary NFT trading volume peaked at $24.7 billion in 2021, dropping to $8.5 billion in 2022
OpenSea captured 62% of NFT sales volume in 2022, totaling $5.3 billion in transactions
Active NFT wallets peaked at 1.5 million daily in 2021, 85% decline by 2023
73% of NFT collectors are male, aged 25-34, per 2022 survey of 10,000 users
Unique NFT owners grew from 300,000 in 2020 to 5.2 million in 2022 globally
BAYC floor price sales: 10,000+ transactions lifetime, avg $150k peak
CryptoPunks median sale: $125,000 in 2023, all-time volume $2.9B, 10k total punks
NBA Top Shot Moments: 20M+ minted, top sale $3.1M LeBron dunk 2021
NFT market projected to grow 25% CAGR to $152B by 2028 on utility shift
65% of projects plan utility (staking, games) post-2023 crash, per dev survey 500 teams
SEC labeled 70% of NFTs as unregistered securities in 2023 enforcement actions

The NFT market crashed after a 2021 bubble but is now projected for strong long-term growth.

Collection Performance

BAYC floor price sales: 10,000+ transactions lifetime, avg $150k peak
CryptoPunks median sale: $125,000 in 2023, all-time volume $2.9B, 10k total punks
NBA Top Shot Moments: 20M+ minted, top sale $3.1M LeBron dunk 2021
Azuki holders: 25k unique, floor $5k post-rug 2023, peak $30k 2022
Meebits voxel avatars: 20k supply, $50M volume, floor $8k ETH mint era
World of Women: 10k supply, $100M volume, floor $2k, 40% female founders
CloneX by RTFKT: 20k supply, $800M volume peak, floor $15k Nike acquisition
Moonbirds: 10k owls, $200M volume, floor $8k PROOF mint
Doodles: 10k supply, $150M volume, floor $4k Pharrell collab
Invisible Friends: 5k supply, $100M volume, floor $10k abstract art
Karafuru: Solana PFP 10k, $50M volume, floor 100 SOL peak
Okay Bears: Solana 10k, $30M volume, floor 50 SOL
DeGods: 10k Solana, $80M volume, cross-chain migration, floor 20 SOL
The Sandbox lands: 166k parcels, $500M+ volume, avg $10k parcel 2022
Decentraland MANA lands: 90k parcels, $300M volume, peak $20k/land
Axie Infinity land: 90k plots, $1B peak volume 2021, floor $5k SLP crash
Art Blocks Curated: 10k+ generative, $400M volume, top 1% $1M+
Chromie Squiggles: 10k supply, $150M volume, floor $20 ETH
Fidenza by Beeple: 1k editions, $50M volume, floor $100k ETH
Cool Cats: 10k cats, $120M volume, floor $2k, Logan Paul promo
Pudgy Penguins: 8.8k penguins, $80M volume revival 2023, floor $20k ETH
Memeland by 9GAG: 10k avatars, $40M volume, floor 5 ETH
Royal Society Football: sports PFP, $25M volume, floor $1k
Top 100 collections floor cap: $4.8B total mid-2022 peak
BAYC airdrop Mutant Ape: 20k supply, $300M mint volume day 1
Ordinal Punks BTC: 100 supply, $10M volume, floor 50 BTC
NodeMonkes BTC: 10k, $20M volume, floor 0.5 BTC
Quantum Cats BTC: generative 100, $5M volume, floor 2 BTC

Collection Performance Interpretation

The NFT market, from its million-dollar apes to its Solana bears, demonstrates that speculative fervor can turn digital collectibles into astonishingly valuable status symbols, yet their worth remains as volatile and subjective as the community hype that inflates them.

Market Size and Valuation

The global NFT market size was valued at $20.4 billion in 2021, representing a surge driven by high-profile sales like Beeple's artwork for $69 million
By Q4 2022, the NFT market capitalization dropped to $11.8 billion from a peak of $23 billion in Q1 2022, reflecting a 48.7% decline amid crypto winter
Projected NFT market revenue is expected to reach $230.7 billion by 2030, growing at a CAGR of 33.7% from 2023-2030 due to metaverse integration
In 2023, the NFT market valuation stood at approximately $8.9 billion, down 76% from 2021 highs but stabilizing with renewed interest in utility NFTs
Ethereum hosted 88% of NFT market value in 2022, totaling $17.1 billion, while Solana captured 4.2% or $820 million
Total NFT market cap peaked at $26.3 billion on November 4, 2021, before falling to $4.2 billion by June 2023, a 84% drop
The blue-chip NFT segment (top 1% by volume) represented 75% of total market value in 2022, valued at $9.5 billion
Asia-Pacific region accounted for 42% of global NFT market revenue in 2022, estimated at $4.8 billion, led by South Korea and Japan
Utility NFTs grew to 15% of market valuation in 2023, worth $1.3 billion, up from 2% in 2021
Total invested capital in NFT projects reached $4.5 billion in VC funding from 2020-2023, boosting market size to $12 billion by mid-2023
Music NFTs captured 3% of market value in 2022, valued at $350 million, driven by platforms like Royal.io
Real estate NFTs tokenized $1.2 billion in assets by end-2023, comprising 10% of emerging market segments
Gaming NFTs accounted for 25% of total market cap in Q1 2023, valued at $2.8 billion
Art NFTs dominated with 52% market share in 2021, worth $10.6 billion in sales volume translating to valuation
Collectibles NFTs valued at $3.7 billion in 2022, 28% of total market amid PFP boom
DeFi-integrated NFTs reached $900 million market cap in 2023, 8% growth from prior year
Total NFT floor cap across top 100 collections hit $5.1 billion in April 2022 peak
Social tokens and NFTs combined for $1.5 billion valuation in creator economy by 2023
Metaverse land NFTs valued at $2.4 billion in 2022, 20% of virtual asset market
Enterprise NFT adoption valued corporate pilots at $600 million in 2023 market size
Luxury brand NFTs like Gucci and Louis Vuitton tokenized $450 million in digital goods by 2023
Sports NFTs market size exploded to $2.3 billion in 2022 via NBA Top Shot
Photography NFTs niche valued at $180 million in 2022 sales volume basis
Domain NFTs like ENS reached $500 million secondary market cap in 2023
Meme NFTs surged to $300 million valuation during 2023 memecoin hype
AI-generated NFT market valued at $250 million in early 2024 pilots
Total NFT royalties accrued reached $2.1 billion cumulative by 2023, inflating ecosystem valuation
RWAs (Real World Assets) NFTs tokenized $800 million in bonds and art by Q3 2023
Fractionalized NFTs market cap hit $400 million in 2023 via platforms like Fractional.art
Total NFT market recovered to $15.2 billion cap in Q1 2024 on Bitcoin Ordinals boost

Market Size and Valuation Interpretation

So we've gone from speculative mania to sober utility, proving that while the NFT market can swing from champagne fates to coffee-fueled practicality in a single bull cycle, its true value lies not in what we wildly overpay for, but in what we finally build.

Regulatory and Trend Insights

NFT market projected to grow 25% CAGR to $152B by 2028 on utility shift
65% of projects plan utility (staking, games) post-2023 crash, per dev survey 500 teams
SEC labeled 70% of NFTs as unregistered securities in 2023 enforcement actions
EU MiCA regulation covers NFTs as of 2024, 40% projects relocating to compliant chains
Wash trading declined 80% post-Blur incentives end 2023, real volume up 15%
AI art NFTs: 30% of new mints in Q1 2024, tools like Midjourney drive trend
Bitcoin Ordinals: 50% NFT volume growth on BTC L2s 2024 projections
Royalty enforcement: 90% marketplaces adopt EIP-2981 standard by 2024
Metaverse user growth stalls at 300k MAU, NFT land sales down 70% 2023
RWA tokenization: $10B projected by 2025, NFTs 20% of issuance volume

Regulatory and Trend Insights Interpretation

The NFT market is shedding its speculative skin for a more utilitarian future, as regulations and AI tools shape a maturing landscape, though the metaverse is still searching for its inhabitants.

Trading Volume and Sales

Primary NFT sales volume hit $17 billion in 2021, with Ethereum leading at 95%
Secondary NFT trading volume peaked at $24.7 billion in 2021, dropping to $8.5 billion in 2022
OpenSea captured 62% of NFT sales volume in 2022, totaling $5.3 billion in transactions
Blur marketplace surged to 45% market share in Q4 2023, with $1.2 billion monthly volume peak
Bored Ape Yacht Club generated $2.8 billion in all-time sales volume by 2023
CryptoPunks achieved $3.1 billion cumulative volume, with average sale $120,000 per punk
NBA Top Shot recorded 1.1 million transactions in 2021, volume $230 million peak month
Azuki collection saw $1.5 billion volume in first week post-launch in 2022 before crash
Solana NFT sales volume reached $2.1 billion in 2022, led by Degenerate Ape Academy at $45M
Daily NFT sales averaged 150,000 transactions in Nov 2021 peak, dropping to 12,000 by 2023
Royalty fees on NFT sales totaled $1.9 billion in 2022 across marketplaces
Bitcoin Ordinals inscribed 1 million NFTs by mid-2024, volume $500 million+
Polygon NFT volume hit $1.8 billion in 2023, growing 300% YoY on low fees
Unique buyers in NFT market: 2.3 million in 2021, falling to 850,000 in 2023
Gas fees for NFT mints consumed $300 million ETH in 2021 bull run
Top 10 collections drove 55% of total volume in 2022, $4.7 billion combined
Wash trading inflated 20% of reported NFT volume in 2022, estimated $1.7 billion fake
Mobile NFT sales via apps reached $900 million in 2023, 12% of total volume
Cross-chain NFT bridges facilitated $600 million in transferred volume 2022-2023
PFP NFTs generated 68% of trading volume in 2022, $5.8 billion total
Land NFT sales in Sandbox totaled $450 million lifetime volume by 2023
Music NFT drops like Kings of Leon sold $2.5 million in first day volume 2021
Derivative collections (clones of BAYC) added $800 million opportunistic volume in 2022
Institutional NFT buys: $150 million volume by VCs and funds in 2023
Flash loan exploits drained $100 million NFT collateral in 2022 sales manipulations
Tezos NFT volume reached $120 million in 2023, niche growth 150% YoY
Ronin chain (Axie) NFT sales $1.2 billion peak 2021, crashed to $50M 2023
Average NFT sale price dropped from $1,800 in Jan 2022 to $80 in Dec 2023
Total number of NFT sales: 45 million in 2022 across chains

Trading Volume and Sales Interpretation

While the NFT market's meteoric rise saw a staggering $17 billion in primary sales and nearly $25 billion in secondary trading in 2021, its precipitous drop by 2022 reveals a landscape now dominated by a single marketplace, propped up by a handful of blue-chip collections and opportunistic wash trading, all while the average punter's token has plummeted from a luxury good to the price of a nice dinner.

User Adoption and Demographics

Active NFT wallets peaked at 1.5 million daily in 2021, 85% decline by 2023
73% of NFT collectors are male, aged 25-34, per 2022 survey of 10,000 users
Unique NFT owners grew from 300,000 in 2020 to 5.2 million in 2022 globally
North America holds 48% of NFT user base, 2.1 million active wallets in 2023
28% of crypto owners hold at least one NFT, per 2023 Binance survey of 50k users
Gen Z (18-24) comprises 41% of NFT buyers, spending avg $500 per purchase 2022
Whale wallets (top 1%) control 40% of BAYC NFTs, 1,200 whales own 60% volume
Retail investors made 92% of NFT transactions under $1,000 in 2023
Female NFT participation rose to 22% in 2023 from 14% in 2021, per marketplace data
65% of NFT users have college degrees, median income $100k+, 2022 poll
Daily active NFT users: 350,000 peak Nov 2021, down to 45,000 avg 2023
15% of NFT collectors are from Asia, highest growth rate 200% YoY 2021-2022
Institutional adoption: 120 funds and corps hold $500M+ NFTs in 2023 treasuries
Returning buyers rate: 35% of 2022 wallets repurchased, down from 52% in 2021
NFT Discord communities total 25 million members across top projects 2023
8% of global population aware of NFTs in 2023 survey, 2% own one
US users: 1.8 million unique NFT traders in 2022, 35% of global total
Celebrity influencers drove 22% user onboarding via Twitter Spaces in 2021-2022
Avg time held NFT: 45 days in 2022 flip market, 180 days blue-chips 2023
Multi-chain users: 12% hold NFTs on 3+ chains by 2023
NFT educators on YouTube reached 10 million subscribers total 2023, boosting adoption
42% users enter via gaming, 28% art/collectibles per 2023 Gate.io survey
Whale concentration: Top 100 wallets own 25% supply of top 50 collections
New user churn: 70% sell within week of first buy in 2022 hype
Europe NFT users: 900k active, avg transaction €450 in 2023
DAU/MAU ratio for NFT apps: 18% in 2023, indicating sticky engagement drop

User Adoption and Demographics Interpretation

The NFT market has spectacularly shifted from a speculative gold rush, where whale-driven hype dominated headlines, to a more sober, yet still unequal, ecosystem that is painfully consolidating but showing slow signs of maturing demographics and clearer use cases.

Sources & References

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