GITNUX MARKETDATA REPORT 2024

Statistics About The Most Popular Craft Beers

The most popular craft beers are characterized by a wide variety of styles, flavors, and regional preferences, with well-known brands such as IPA, Stout, and Pale Ale dominating the market.

Highlights: Most Popular Craft Beers

  • As of 2020, IPA (India Pale Ale) is the most popular craft beer style in America.
  • As of 2021, "Bell's Two Hearted Ale" is the No.1 beer in America for the 4th year in a row.
  • As of 2020, the United States produces 26.2 million barrels of craft beer.
  • As of 2020, craft brewers employed more than 138,000 full-time equivalent positions, representing an increase of approximately 4.4% from 2019.
  • The number of operating craft breweries in the U.S in 2020 was 8,764.
  • California had the most craft breweries in the U.S in 2020, with over 900 establishments.
  • 56% of craft beer consumers consider drinkability as the most important attribute for beer.
  • 65% of drinkers said supporting local breweries was why they drink craft beer.
  • The most popular craft brewery in the U.S. is Boston Beer Co.
  • Among U.S. craft beer consumers, 45% preferred ale while 34% preferred lager beers in 2020.
  • In 2020, the preferred source for craft beer for 70% of consumers was local breweries.
  • The total economic impact of the craft beer industry in the U.S was $82.9 billion in the year 2020.
  • Approximately 41% of craft beer consumers are willing to pay more for sustainable beer.
  • The craft beer market in the U.S is expected to grow at a rate of 14.1% from 2020 to 2025.
  • Craft beer production was 5.1% of the total U.S. beer market volume in 2020.
  • 42% of craft beer consumers said they would be less likely to purchase a branded craft beer if it were bought by a larger, non-craft brewery.
  • A survey by C+R research found that the average price of craft beer in the U.S is $3.97 per pint.
  • In 2020, can package format was preferred by 59% of small and independent craft brewers for their top brands.

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Craft beer has been steadily growing in popularity over the years, with more and more breweries popping up around the world. With such a diverse selection of craft beers to choose from, it can be overwhelming to decide which ones to try. In this blog post, we will explore some of the most popular craft beers that have captured the hearts and taste buds of beer enthusiasts everywhere. Join us as we take a deep dive into the world of craft beer and discover some new favorites along the way.

The Latest Most Popular Craft Beers Explained

As of 2020, IPA (India Pale Ale) is the most popular craft beer style in America.

The statistic indicates that as of the year 2020, India Pale Ale (IPA) holds the top spot as the most popular craft beer style in America. This suggests that IPA has garnered a significant level of consumer preference and demand within the craft beer market. Craft beer refers to beer that is produced by small, independent breweries using traditional brewing methods, often resulting in unique and flavorful brews. The popularity of IPA can be attributed to its distinctive hoppy flavor profile, which has resonated well with beer enthusiasts seeking bold and complex taste experiences. The statistic highlights the dominant position of IPA within the diverse landscape of craft beer styles in America.

As of 2021, “Bell’s Two Hearted Ale” is the No.1 beer in America for the 4th year in a row.

The statistic indicates that as of 2021, “Bell’s Two Hearted Ale” has been ranked as the top-selling beer in America for the fourth consecutive year. This statistic suggests that the popularity and demand for this particular brand of beer have remained consistently high over the past four years, surpassing all other beer brands in the market. The fact that it has maintained its top position for multiple years signifies a strong and loyal customer base for “Bell’s Two Hearted Ale” and reflects the beer’s enduring appeal and market success.

As of 2020, the United States produces 26.2 million barrels of craft beer.

The statistic states that in the year 2020, the United States produced a total of 26.2 million barrels of craft beer. This figure gives insights into the scale and significance of the craft beer industry in the United States, highlighting the country’s widespread production and consumption of artisanal and independently brewed beers. Craft beer is known for its quality, unique flavors, and diverse styles, and its production contributes to both the local economy and the overall beer industry landscape. This statistic showcases the popularity and growth of craft beer in the United States, reflecting consumers’ increasing preference for distinctive and independently produced beverages.

As of 2020, craft brewers employed more than 138,000 full-time equivalent positions, representing an increase of approximately 4.4% from 2019.

This statistic highlights the growth and impact of the craft brewing industry in the United States. As of 2020, the industry employed over 138,000 full-time equivalent positions, showing a notable increase of approximately 4.4% from the previous year. This growth in employment reflects not only the increasing popularity of craft beer among consumers but also the expansion and maturation of small and independent breweries nationwide. The rise in employment within the craft brewing sector showcases the industry’s contribution to job creation and economic development, as well as its importance within the broader beverage industry landscape.

The number of operating craft breweries in the U.S in 2020 was 8,764.

The statistic ‘The number of operating craft breweries in the U.S in 2020 was 8,764’ indicates the total count of craft breweries that were actively producing beer and operating in the United States during the year 2020. Craft breweries refer to small, independent, and traditional breweries that focus on quality and innovation. This statistic highlights the significant presence and growth of the craft beer industry in the U.S, showcasing the popularity and demand for locally brewed, artisanal beers. The large number of operating craft breweries also signifies the diverse and competitive landscape within the brewing industry, providing consumers with a wide range of unique and flavorful beer options to choose from.

California had the most craft breweries in the U.S in 2020, with over 900 establishments.

The statistic that California had the most craft breweries in the U.S. in 2020, with over 900 establishments, indicates that California had a significantly high number of independently owned and operated breweries producing limited quantities of beer in a traditional manner. This statistic reflects the state’s prominent position in the craft beer industry, highlighting its robust craft beer culture and the diversity of beer offerings available to consumers. The presence of over 900 craft breweries in California suggests a strong market demand for locally brewed and unique beer options, contributing to the state’s reputation as a leader in the craft beer movement within the United States.

56% of craft beer consumers consider drinkability as the most important attribute for beer.

This statistic indicates that a majority, specifically 56%, of craft beer consumers place a high level of importance on drinkability when it comes to choosing a beer. Drinkability refers to how easy and enjoyable a beer is to drink, typically considering factors such as taste, complexity, and balance. This preference suggests that for more than half of craft beer consumers, the ability to consume a beer with ease and pleasure is a key factor in their decision-making process. Breweries and marketers within the craft beer industry may benefit from emphasizing the drinkability of their products to appeal to and retain this segment of the consumer base.

65% of drinkers said supporting local breweries was why they drink craft beer.

The statistic indicates that 65% of individuals who consume alcoholic beverages attribute their preference for craft beer to their desire to support local breweries. This suggests that a sizable portion of craft beer consumers is motivated by a sense of community and a preference for locally produced goods. Supporting local businesses, particularly in the brewing industry, is important to these consumers, potentially due to factors such as environmental sustainability, economic impact on the local community, or the desire to connect with the people behind the products they enjoy. Understanding and recognizing these consumer preferences can be valuable for local breweries seeking to market their products effectively and grow their customer base.

The most popular craft brewery in the U.S. is Boston Beer Co.

Based on sales volume and market share data, the statistic “The most popular craft brewery in the U.S. is Boston Beer Co.” indicates that Boston Beer Co., known for its flagship brand Samuel Adams, is the brewery with the highest consumer demand and sales within the craft beer industry in the United States. This ranking is likely based on factors such as market presence, brand recognition, distribution reach, and consumer preference for the brewery’s products. The Boston Beer Co.’s leading position highlights its success in appealing to a large segment of the market and speaks to its influence and popularity among craft beer enthusiasts across the country.

Among U.S. craft beer consumers, 45% preferred ale while 34% preferred lager beers in 2020.

The statistic provided indicates the preferences of U.S. craft beer consumers in 2020, with 45% favoring ale and 34% favoring lager beers. This means that ale was the more preferred type of beer among the surveyed consumers. The percentages suggest that there is a significant proportion of consumers who prefer ales compared to lagers. By understanding these preferences, breweries and marketers in the craft beer industry can tailor their products and marketing strategies to better cater to the preferences of their target audience and potentially increase market share in the competitive craft beer market.

In 2020, the preferred source for craft beer for 70% of consumers was local breweries.

The statistic presented indicates that in 2020, 70% of consumers preferred to source their craft beer from local breweries. This implies that a majority of consumers showed a preference for supporting and purchasing beer from breweries within their community or region, as opposed to larger, more commercial or distant breweries. This trend suggests a growing interest in locally-produced goods and an appreciation for the unique flavors and quality that local breweries can offer. Consumers may be drawn to the idea of supporting small businesses and enjoying a more personalized and authentic experience when it comes to their craft beer choices.

The total economic impact of the craft beer industry in the U.S was $82.9 billion in the year 2020.

The statistic that the total economic impact of the craft beer industry in the U.S was $82.9 billion in 2020 indicates the significant contribution of this industry to the overall economy. This figure reflects not only the revenue generated directly by craft breweries but also the cascading effects on related industries such as agriculture, manufacturing, transportation, and hospitality. The growth of the craft beer sector has created jobs, attracted tourism, and stimulated local economies across the country. Additionally, it points to the consumer demand for unique and local beer offerings, as well as the entrepreneurial spirit and creativity within the craft beer community. Overall, this statistic underscores the importance of the craft beer industry as a major player in the U.S. economy.

Approximately 41% of craft beer consumers are willing to pay more for sustainable beer.

The statistic indicating that approximately 41% of craft beer consumers are willing to pay more for sustainable beer highlights a significant segment of the market that values environmental and social responsibility in their purchasing decisions. This finding suggests that a sizeable portion of craft beer enthusiasts prioritize sustainability practices in the beer industry and are willing to allocate additional financial resources to support environmentally-friendly and socially-conscious products. By catering to this consumer preference, breweries have an opportunity to differentiate themselves in a competitive market, attract a loyal customer base, and potentially contribute to positive societal and environmental impacts through their sustainable practices and offerings.

The craft beer market in the U.S is expected to grow at a rate of 14.1% from 2020 to 2025.

The statistic indicates that the craft beer market in the U.S is projected to expand significantly over the span of five years, from 2020 to 2025, with a growth rate of 14.1%. This growth rate suggests a rapid acceleration in consumer demand for craft beers, indicating a shift towards more specialized and artisanal offerings within the brewing industry. Factors contributing to this growth could include changing consumer preferences towards unique and high-quality beer products, an increasing number of craft breweries entering the market, and innovative marketing strategies employed by craft beer producers. The forecasted growth rate of 14.1% reflects a positive outlook for the craft beer industry in the U.S over the specified time period.

Craft beer production was 5.1% of the total U.S. beer market volume in 2020.

This statistic indicates that craft beer production accounted for 5.1% of the total volume of beer produced in the United States in 2020. Craft beer refers to beer produced by small, independent breweries that emphasize quality, flavor, and traditional brewing methods. The fact that craft beer production makes up a notable percentage of the overall beer market volume suggests that there is a strong consumer demand for craft beers as opposed to mass-produced, mainstream beers. This statistic highlights the significant presence and influence of the craft beer industry within the larger beer market landscape in the U.S.

42% of craft beer consumers said they would be less likely to purchase a branded craft beer if it were bought by a larger, non-craft brewery.

The statistic indicates that 42% of craft beer consumers expressed they would be less inclined to buy a specific craft beer if it were acquired by a larger brewery that is not considered to be craft. This finding suggests that for a significant portion of craft beer consumers, the integrity and authenticity of a craft brewery are important factors influencing their purchase decisions. The data implies that the perceived association with a larger, non-craft brewery diminishes the appeal of a craft beer brand to this particular segment of consumers. This insight can be valuable for craft breweries, helping them understand the preferences and loyalty of their target market and informing strategic decisions related to branding, partnerships, and market positioning.

A survey by C+R research found that the average price of craft beer in the U.S is $3.97 per pint.

Based on the survey conducted by C+R Research, the average price of craft beer in the United States is reported to be $3.97 per pint. This statistic provides valuable insight into the current market pricing for craft beer across the country. The average price per pint serves as a relevant indicator for consumers, brewers, and other stakeholders in the industry to understand the general pricing trends and consumer preferences. It also suggests that craft beer is viewed as a premium product compared to mass-produced beers, which typically have lower prices. However, it is essential to note that this average price may vary depending on several factors such as location, brand, alcohol content, and packaging size, highlighting the complexity of pricing within the craft beer market.

In 2020, can package format was preferred by 59% of small and independent craft brewers for their top brands.

The statistic states that in the year 2020, 59% of small and independent craft brewers chose cans as the preferred packaging format for their top brands. This suggests a strong preference for cans over other packaging formats such as bottles or kegs within the craft brewing industry. The choice of packaging can impact various factors such as the product’s shelf life, portability, and environmental footprint. The high percentage of craft brewers opting for cans may be influenced by factors such as cost-effectiveness, recyclability, and consumer preferences for canned craft beer.

References

0. – https://www.www.vinepair.com

1. – https://www.www.mordorintelligence.com

2. – https://www.vinepair.com

3. – https://www.www.homebrewersassociation.org

4. – https://www.www.brewbound.com

5. – https://www.crresearch.com

6. – https://www.www.nielsen.com

7. – https://www.www.statista.com

8. – https://www.www.brewersassociation.org

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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