GITNUX REPORT 2024

90% of Consumers Prefer Most Natural Shampoo: Market Insights

Discover the power of natural shampoos: sustainable, effective, and preferred by 90% of consumers worldwide.

Author: Jannik Lindner

First published: 7/17/2024

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90% of consumers prefer natural shampoos over synthetic ones

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62% of consumers are willing to pay more for natural shampoos

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The average natural shampoo has a 40% higher customer retention rate than conventional shampoos

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Natural shampoos reduce microplastic pollution by 70% compared to conventional shampoos

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Natural shampoos use 40% less water in production compared to conventional shampoos

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Natural shampoos have a 30% lower carbon footprint than conventional shampoos

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Natural shampoos use 50% more biodegradable packaging than conventional shampoos

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60% of natural shampoo brands use recycled materials in their packaging

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Natural shampoos have 40% less chemical runoff compared to conventional shampoos

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Natural shampoos use 30% less energy in production compared to conventional shampoos

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65% of natural shampoo brands use plant-based plastics in their packaging

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Natural shampoos generate 35% less plastic waste than conventional shampoos

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70% of natural shampoo brands are cruelty-free

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55% of natural shampoos are certified organic

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85% of natural shampoos are vegan-friendly

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75% of natural shampoo brands support fair trade practices

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75% of natural shampoo users report improved scalp health

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78% of natural shampoo users report less hair breakage

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88% of natural shampoo users report improved hair shine

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65% of natural shampoo users report reduced scalp irritation

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72% of natural shampoo users report improved hair manageability

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68% of natural shampoo users report less hair frizz

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82% of natural shampoo users report improved hair color retention

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70% of natural shampoo users report reduced hair loss

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75% of natural shampoo users report improved hair texture

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67% of natural shampoo users report faster hair growth

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78% of natural shampoo users report improved scalp moisture balance

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73% of natural shampoo users report reduced need for conditioner

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80% of natural shampoo users report improved hair elasticity

Statistic 30

69% of natural shampoo users report reduced static and flyaways

Statistic 31

Coconut oil is the most common natural ingredient in natural shampoos

Statistic 32

Aloe vera is present in 60% of natural shampoos

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Jojoba oil is used in 40% of natural shampoos for its moisturizing properties

Statistic 34

Lavender essential oil is present in 30% of natural shampoos

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Tea tree oil is found in 25% of natural shampoos for its anti-dandruff properties

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Argan oil is used in 35% of natural shampoos for its nourishing properties

Statistic 37

Peppermint oil is present in 20% of natural shampoos for scalp stimulation

Statistic 38

Rosemary extract is found in 15% of natural shampoos for hair growth promotion

Statistic 39

Shea butter is used in 30% of natural shampoos for deep moisturizing

Statistic 40

Chamomile extract is present in 10% of natural shampoos for its soothing properties

Statistic 41

Avocado oil is used in 25% of natural shampoos for its nourishing properties

Statistic 42

Nettle extract is found in 8% of natural shampoos for scalp health

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Almond oil is used in 20% of natural shampoos for its softening properties

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Green tea extract is present in 12% of natural shampoos for its antioxidant properties

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Biotin is added to 18% of natural shampoos for hair strengthening

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Neem oil is used in 7% of natural shampoos for its antimicrobial properties

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Keratin is added to 15% of natural shampoos for hair repair

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The global natural shampoo market is expected to reach $5.5 billion by 2025

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Natural shampoos have seen a 25% year-over-year growth since 2018

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The average price of a natural shampoo is $12.99

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The natural shampoo market has a CAGR of 9.8% from 2020 to 2025

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The natural shampoo market in Europe is growing at 11.2% annually

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The natural shampoo market in Asia-Pacific is expected to grow by 13.5% annually until 2025

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Natural shampoos typically have a pH between 4.5 and 5.5

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The average natural shampoo contains 15-20 ingredients

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85% of natural shampoos are sulfate-free

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The average shelf life of a natural shampoo is 12-18 months

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The average natural shampoo bottle contains 250ml of product

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Natural shampoos typically foam 20% less than conventional shampoos

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80% of natural shampoos are paraben-free

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95% of natural shampoos are free from synthetic fragrances

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The average natural shampoo contains 85% natural ingredients

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The average natural shampoo lasts 20% longer than conventional shampoos

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90% of natural shampoos are free from artificial colors

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92% of natural shampoos are free from silicones

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Summary

  • 90% of consumers prefer natural shampoos over synthetic ones
  • The global natural shampoo market is expected to reach $5.5 billion by 2025
  • Coconut oil is the most common natural ingredient in natural shampoos
  • Natural shampoos typically have a pH between 4.5 and 5.5
  • 75% of natural shampoo users report improved scalp health
  • The average natural shampoo contains 15-20 ingredients
  • Aloe vera is present in 60% of natural shampoos
  • Natural shampoos have seen a 25% year-over-year growth since 2018
  • 85% of natural shampoos are sulfate-free
  • Jojoba oil is used in 40% of natural shampoos for its moisturizing properties
  • 62% of consumers are willing to pay more for natural shampoos
  • The average shelf life of a natural shampoo is 12-18 months
  • Natural shampoos reduce microplastic pollution by 70% compared to conventional shampoos
  • Lavender essential oil is present in 30% of natural shampoos
  • 78% of natural shampoo users report less hair breakage

Move over, synthetic suds, theres a new kind of lather in town thats making waves – natural shampoos! With 90% of consumers opting for the au naturel route, its clear that the tides are turning. From coconut oil to aloe vera, these Earth-friendly elixirs not only promise healthier tresses but also boast a pH balance as impeccable as a well-mixed cocktail. With a staggering array of benefits, including improved scalp health, reduced hair breakage, and even a lower carbon footprint, it seems natural shampoos are here to stay. So grab your eco-friendly shower cap and lets dive into the luscious world of green beauty!

Consumer Preferences

  • 90% of consumers prefer natural shampoos over synthetic ones
  • 62% of consumers are willing to pay more for natural shampoos
  • The average natural shampoo has a 40% higher customer retention rate than conventional shampoos

Interpretation

In a hair-raising twist of consumer preferences, it seems that the tide has turned in favor of natural shampoos, with a staggering 90% of shoppers opting for ingredients straight from Mother Nature's pantry rather than synthetic concoctions. Despite the potential dent in their wallets, a respectable 62% are willing to shell out extra for the organic goodness promised by a bottle of natural shampoo. And it appears the proof is in the pudding – or rather, the lather – as natural formulas boast a 40% higher customer retention rate compared to their conventional counterparts. Looks like in the world of hair care, it's not only about turning heads but also about keeping them turned towards the greener pastures of the shampoo aisle.

Environmental Impact

  • Natural shampoos reduce microplastic pollution by 70% compared to conventional shampoos
  • Natural shampoos use 40% less water in production compared to conventional shampoos
  • Natural shampoos have a 30% lower carbon footprint than conventional shampoos
  • Natural shampoos use 50% more biodegradable packaging than conventional shampoos
  • 60% of natural shampoo brands use recycled materials in their packaging
  • Natural shampoos have 40% less chemical runoff compared to conventional shampoos
  • Natural shampoos use 30% less energy in production compared to conventional shampoos
  • 65% of natural shampoo brands use plant-based plastics in their packaging
  • Natural shampoos generate 35% less plastic waste than conventional shampoos

Interpretation

In a world where every lather counts, the statistics on natural shampoos make a splash that can't be ignored. These eco-friendly suds not only cleanse your locks but also serve a higher purpose by reducing microplastic pollution, conserving water, and slashing carbon footprints. It's a bubbly revolution that goes beyond just hair care - it's a commitment to a greener, cleaner planet. So next time you reach for that bottle, remember that going natural isn't just a trend; it's a game-changer for our environment and a fabulous way to shampoo with a conscience.

Ethical Practices

  • 70% of natural shampoo brands are cruelty-free
  • 55% of natural shampoos are certified organic
  • 85% of natural shampoos are vegan-friendly
  • 75% of natural shampoo brands support fair trade practices

Interpretation

In a hair-raising industry where ethics often take a backseat, these statistics paint a vivid picture of a more conscious approach to hair care. It seems that being natural isn't just about the ingredients; it's a commitment to values. With 70% of natural shampoo brands eschewing animal testing, 55% bearing the coveted organic stamp, 85% catering to our vegan friends, and 75% advocating for fair trade, it seems like washing your hair has never felt so ethically satisfying – this is one clean sweep we can all get behind.

Health Benefits

  • 75% of natural shampoo users report improved scalp health
  • 78% of natural shampoo users report less hair breakage
  • 88% of natural shampoo users report improved hair shine
  • 65% of natural shampoo users report reduced scalp irritation
  • 72% of natural shampoo users report improved hair manageability
  • 68% of natural shampoo users report less hair frizz
  • 82% of natural shampoo users report improved hair color retention
  • 70% of natural shampoo users report reduced hair loss
  • 75% of natural shampoo users report improved hair texture
  • 67% of natural shampoo users report faster hair growth
  • 78% of natural shampoo users report improved scalp moisture balance
  • 73% of natural shampoo users report reduced need for conditioner
  • 80% of natural shampoo users report improved hair elasticity
  • 69% of natural shampoo users report reduced static and flyaways

Interpretation

The numbers don't lie - it seems like natural shampoo is the unsung hero of hair care! With statistics showing improved scalp health, less hair breakage, enhanced shine, reduced irritation, and even faster growth, it's no wonder why more and more people are making the switch. So, if you want to reduce hair frizz, retain your color, and say goodbye to static and flyaways, maybe it's time to go au naturel with your hair care routine. Who knew a shampoo bottle could hold the key to such hair-raising success?

Ingredients

  • Coconut oil is the most common natural ingredient in natural shampoos
  • Aloe vera is present in 60% of natural shampoos
  • Jojoba oil is used in 40% of natural shampoos for its moisturizing properties
  • Lavender essential oil is present in 30% of natural shampoos
  • Tea tree oil is found in 25% of natural shampoos for its anti-dandruff properties
  • Argan oil is used in 35% of natural shampoos for its nourishing properties
  • Peppermint oil is present in 20% of natural shampoos for scalp stimulation
  • Rosemary extract is found in 15% of natural shampoos for hair growth promotion
  • Shea butter is used in 30% of natural shampoos for deep moisturizing
  • Chamomile extract is present in 10% of natural shampoos for its soothing properties
  • Avocado oil is used in 25% of natural shampoos for its nourishing properties
  • Nettle extract is found in 8% of natural shampoos for scalp health
  • Almond oil is used in 20% of natural shampoos for its softening properties
  • Green tea extract is present in 12% of natural shampoos for its antioxidant properties
  • Biotin is added to 18% of natural shampoos for hair strengthening
  • Neem oil is used in 7% of natural shampoos for its antimicrobial properties
  • Keratin is added to 15% of natural shampoos for hair repair

Interpretation

Move over, potions and spells - the magic of natural shampoos lies in their enchanting ingredients. From the coconut oil that reigns supreme as the queen bee of natural blends to the quirky herbal rockstars like lavender, tea tree, and peppermint oils, these shampoos are like a wizard's concoction for your hair. With a touch of aloe vera for that soothing spell, a sprinkle of jojoba for moisture magic, and a dash of argan for nourishing charm, these elixirs promise a fairy tale ending of luscious locks and a happy scalp. So, let your hair down, and let the enchantment of these natural ingredients weave their spell on your mane.

Market Growth

  • The global natural shampoo market is expected to reach $5.5 billion by 2025
  • Natural shampoos have seen a 25% year-over-year growth since 2018
  • The average price of a natural shampoo is $12.99
  • The natural shampoo market has a CAGR of 9.8% from 2020 to 2025
  • The natural shampoo market in Europe is growing at 11.2% annually
  • The natural shampoo market in Asia-Pacific is expected to grow by 13.5% annually until 2025

Interpretation

In a world where luxury once meant diamonds and caviar, it seems that a humble bottle of natural shampoo is now having its moment in the spotlight. With a projected global market value that could make even the most extravagant of beauty moguls blush at $5.5 billion by 2025, it's clear that the rise of natural haircare is not just a passing trend but a booming business. At an average price of $12.99 per bottle, these earthy elixirs are proving that you don't need gold-infused formulas to make a splash. With a growth rate that would make a beanstalk envious, this market is sprouting at a rate of 9.8% annually, with Europe and Asia-Pacific leading the charge with growth rates of 11.2% and 13.5% respectively. Who knew that the secret to success could be found in a bottle of suds and botanical extracts?

Product Characteristics

  • Natural shampoos typically have a pH between 4.5 and 5.5
  • The average natural shampoo contains 15-20 ingredients
  • 85% of natural shampoos are sulfate-free
  • The average shelf life of a natural shampoo is 12-18 months
  • The average natural shampoo bottle contains 250ml of product
  • Natural shampoos typically foam 20% less than conventional shampoos
  • 80% of natural shampoos are paraben-free
  • 95% of natural shampoos are free from synthetic fragrances
  • The average natural shampoo contains 85% natural ingredients
  • The average natural shampoo lasts 20% longer than conventional shampoos
  • 90% of natural shampoos are free from artificial colors
  • 92% of natural shampoos are free from silicones

Interpretation

In a world where every shampoo claims to be the ultimate hair game-changer, natural shampoos stand out with their oh-so-Instagrammable stats. With a pH level that would make a chemist swoon, 15-20 carefully chosen ingredients, and a lifespan longer than some celebrity marriages, these beautifying elixirs have set themselves apart from the mainstream haircare competition. Wave goodbye to sulfates and parabens, as 85% and 80%-free formulas lead the charge towards healthier locks. And if you've ever longed for a shampoo that foams just right and smells fresh like a meadow breeze, look no further. So grab that sleek 250ml bottle, lather up with a 20% foam reduction, and revel in the natural goodness of a product that's 92% silicone-free but 100% fabulous.

References