Key Takeaways
- In 2023, 52% of smartphone users worldwide used mobile wallets at least once a month
- Mobile wallet adoption in the US reached 68% among adults in 2023, up from 55% in 2021
- In India, 78% of internet users aged 18-35 adopted mobile wallets by Q4 2023
- Worldwide, 2.8 billion people used mobile wallets for remittances in 2023
- Global mobile wallet transaction value hit $15.9 trillion in 2023
- In China, Alipay and WeChat Pay processed $17 trillion in mobile payments in 2023
- In 2023, mobile wallet market size was $1.2 trillion globally, projected to $5.2 trillion by 2028 at 33.8% CAGR
- Mobile wallet market in Asia-Pacific grew 25% YoY to $850 billion in 2023
- US digital wallet market valued at $428 billion in 2023, forecast $1.1 trillion by 2028
- In 2023, 45% of US mobile wallet users were aged 25-34
- Globally, 52% of mobile wallet users were female in 2023
- In India, 62% of mobile wallet users were under 35 years old in 2023
- Mobile wallet penetration in China urban vs rural: 95% vs 65% in 2023
- India mobile wallet usage highest in Maharashtra at 82% penetration 2023
- US state-wise, California led with 72% mobile wallet adoption in 2023
Mobile wallets are rapidly growing in adoption and transaction value worldwide.
Demographic Breakdown
- In 2023, 45% of US mobile wallet users were aged 25-34
- Globally, 52% of mobile wallet users were female in 2023
- In India, 62% of mobile wallet users were under 35 years old in 2023
- China mobile payment users skewed 55% urban millennials in 2023
- US Gen Z (18-24) represented 28% of mobile wallet users in 2023
- In Brazil, 58% of mobile wallet users had household income above average in 2023
- Africa mobile money users 60% rural and low-income in 2023
- UK mobile wallet users 48% aged 18-34, higher among higher education holders
- Southeast Asia 65% of users under 40, 53% female in 2023
- In 2023, 39% of global mobile wallet users were college-educated
- Nigeria mobile wallet users 70% aged 18-35 in 2023
- Europe mobile wallet adoption highest among 25-44 age group at 55% in 2023
- Vietnam 72% of users young adults 18-30 in 2023
- Australia mobile wallet users 51% female, urban dwellers dominant in 2023
- In 2023, Latin America mobile wallet users 47% low-income segments
- Philippines 66% Gen Z and millennials as mobile wallet users in 2023
- South Africa mobile money users 62% under 35, balanced gender in 2023
- Japan mobile wallet users predominantly 20-49 age group, 57% in 2023
- In 2023, US Hispanic mobile wallet adoption at 62%, higher than average
- Indonesia 59% female users of mobile wallets in 2023
- Global seniors (65+) mobile wallet usage doubled to 22% in 2023
- Kenya M-Pesa users 55% women, youth dominant in 2023
- In 2023, high-income global users 68% adoption vs 35% low-income
- Turkey mobile wallet users 54% urban youth in 2023
- Singapore 73% working professionals as mobile wallet users in 2023
- In India, tier-2/3 city users grew to 45% of total mobile wallet base in 2023
- Canada mobile wallet demographics show 49% female, 52% 25-44 in 2023
- Middle East 61% young adults under 30 using mobile wallets in 2023
- France mobile wallet users 46% women, higher in Paris metro area 2023
- In 2023, APAC mobile wallet users averaged age 32, 51% male
- US Black consumers mobile wallet usage at 65% in 2023
Demographic Breakdown Interpretation
Market Growth and Projections
- In 2023, mobile wallet market size was $1.2 trillion globally, projected to $5.2 trillion by 2028 at 33.8% CAGR
- Mobile wallet market in Asia-Pacific grew 25% YoY to $850 billion in 2023
- US digital wallet market valued at $428 billion in 2023, forecast $1.1 trillion by 2028
- Global proximity mobile payment market to reach $4 trillion by 2027 from $1.5T in 2023
- India mobile wallet market size hit INR 15 lakh crore in 2023, CAGR 30% to 2028
- Europe mobile POS payments market projected to grow at 18% CAGR to €1.2T by 2027
- Africa mobile money market expected to double to $1 trillion by 2028 from 2023
- China mobile payment market to hit RMB 600 trillion by 2025 from 347T in 2023
- Latin America digital wallets market CAGR 24% to $450 billion by 2027
- Global QR code payment market within wallets to grow 28% CAGR to $45 billion by 2028
- Southeast Asia mobile wallet market valued at $200 billion in 2023, 22% CAGR forecast
- UK mobile wallet market to reach £250 billion by 2026 from £120B in 2023
- Brazil fintech mobile wallet segment projected 26% CAGR to 2028
- Global BNPL via mobile wallets market to $450 billion by 2027 from $100B 2023
- Middle East mobile wallet market growth at 19% CAGR to $150 billion by 2028
- Australia digital wallet market forecast 20% CAGR to AUD 100 billion by 2027
- Nigeria mobile money market to grow 15% annually to $50 billion by 2028
- Global embedded finance in mobile wallets market CAGR 30% to 2028
- Vietnam mobile wallet market valued $30 billion in 2023, 25% CAGR projected
- South Korea contactless payment market to $200 billion by 2027
- Philippines digital payments market CAGR 17% to $100 billion by 2028
- Global mobile wallet security market to grow 15% CAGR alongside usage
- Indonesia OVO and GoPay combined market share projected 40% growth by 2027
- Worldwide cryptocurrency wallet integration in mobile apps to 20% by 2028
Market Growth and Projections Interpretation
Regional Statistics
- Mobile wallet penetration in China urban vs rural: 95% vs 65% in 2023
- India mobile wallet usage highest in Maharashtra at 82% penetration 2023
- US state-wise, California led with 72% mobile wallet adoption in 2023
- Kenya nationwide M-Pesa usage 96% adult penetration in 2023
- Brazil Southeast region 68% mobile wallet users vs 42% North in 2023
- Europe, Nordic countries averaged 75% mobile wallet penetration 2023
- Indonesia Java island 79% adoption vs Sumatra 61% in 2023
- Nigeria Lagos state 85% vs national 18% mobile wallet usage 2023
- UK London 71% mobile wallet use vs rural England 49% in 2023
- Vietnam Hanoi and HCMC 88% penetration vs rural 52% 2023
- South Africa Gauteng province 82% vs Eastern Cape 35% in 2023
- Philippines Metro Manila 92% vs Mindanao 58% mobile wallet 2023
- Australia NSW and Victoria 65% vs NT 41% adoption 2023
- Middle East UAE 89% vs Yemen 12% mobile wallet penetration 2023
- Germany Bavaria 62% vs East Germany 44% in 2023
- Thailand Bangkok 87% vs Northeast 53% usage 2023
- Mexico Mexico City 76% vs Chiapas 28% mobile wallet 2023
- Russia Moscow 81% penetration vs Siberia 51% in 2023
- Ghana Greater Accra 79% vs Upper East 22% in 2023
- Spain Madrid and Catalonia 69% vs Extremadura 47% 2023
- Bangladesh Dhaka 84% vs Sylhet 56% mobile wallet 2023
- Canada Ontario 67% vs Atlantic provinces 52% in 2023
- Egypt Cairo 91% vs Upper Egypt 41% penetration 2023
- Italy Northern regions 64% vs South 39% mobile wallet use 2023
- Pakistan urban Punjab 71% vs Balochistan rural 19% in 2023
Regional Statistics Interpretation
Transaction Volume and Value
- Worldwide, 2.8 billion people used mobile wallets for remittances in 2023
- Global mobile wallet transaction value hit $15.9 trillion in 2023
- In China, Alipay and WeChat Pay processed $17 trillion in mobile payments in 2023
- US mobile wallet transactions grew 29% YoY to 12 billion in 2023
- India’s UPI transactions reached 131 billion in FY2023, valued at $2.1 trillion
- Brazil mobile wallet transaction volume was 4.5 billion in 2023
- Global P2P mobile wallet transfers totaled $1.2 trillion in 2023
- UK mobile wallet in-store transactions hit 2.1 billion in 2023, value £89 billion
- Southeast Asia mobile wallet transactions reached $450 billion in 2023
- Africa’s mobile money transactions volume was 1.7 trillion in 2023 across 14 markets
- In 2023, Apple Pay processed $6 trillion globally in transactions
- Vietnam mobile wallet transactions grew 40% to 12 billion in 2023
- Global e-commerce via mobile wallets was $4.8 trillion in 2023
- Nigeria mobile money transactions hit 25 billion in 2023, value NGN 72 trillion
- In 2023, Google Pay transactions in India exceeded 50 billion
- Europe mobile wallet cross-border transactions totaled €300 billion in 2023
- Indonesia GoPay transactions reached 15 billion in 2023
- In 2023, Samsung Pay handled 1.2 billion transactions globally
- Latin America mobile wallet remittances via apps hit $100 billion in 2023
- Australia mobile wallet transactions volume was 800 million in 2023
- In 2023, PayPal mobile wallet processed $1.5 trillion
- South Africa mobile wallet transactions grew 22% to 3.4 billion in 2023
- Global bill payments via mobile wallets reached $800 billion in 2023
- Philippines GCash transactions hit 2.5 billion monthly average in 2023
- In 2023, AlipayHK cross-border transactions exceeded HKD 500 billion
- Turkey mobile wallet transaction value was TRY 1.2 trillion in 2023
- In 2023, Venmo P2P transfers totaled $250 billion in the US
- Global mobile wallet POS transactions were 45 billion in 2023
- Kenya M-Pesa transactions reached KES 5.2 trillion in 2023
Transaction Volume and Value Interpretation
User Adoption and Penetration
- In 2023, 52% of smartphone users worldwide used mobile wallets at least once a month
- Mobile wallet adoption in the US reached 68% among adults in 2023, up from 55% in 2021
- In India, 78% of internet users aged 18-35 adopted mobile wallets by Q4 2023
- Global mobile wallet users grew to 3.4 billion in 2023, representing 42% of the world's population
- In China, 92% of urban consumers used mobile payments daily in 2023
- UK mobile wallet penetration hit 62% in 2023 among smartphone owners
- Brazil saw mobile wallet usage rise to 51% of adults in 2023 from 34% in 2020
- In 2023, 45% of global consumers preferred mobile wallets over physical cards for in-store payments
- Southeast Asia mobile wallet adoption averaged 65% in 2023, led by Philippines at 75%
- In 2023, 71% of millennials in the US used mobile wallets weekly
- Africa’s mobile wallet penetration reached 28% in 2023, with Kenya at 85%
- In 2023, 39% of Europeans used mobile wallets for P2P transfers regularly
- Australia’s mobile wallet usage stood at 58% of consumers in 2023
- In 2023, 82% of Vietnamese smartphone users adopted mobile wallets
- Global NFC mobile wallet transactions penetration hit 24% of in-store payments in 2023
- In 2023, 55% of Latin American consumers used mobile wallets monthly
- Japan’s mobile wallet adoption was 67% in 2023, driven by QR codes
- In 2023, 48% of Middle East consumers used mobile wallets, with UAE at 72%
- Canada’s mobile wallet usage reached 59% in 2023 among adults
- In 2023, 76% of Gen Z globally preferred mobile wallets for shopping
- South Korea had 89% mobile wallet penetration in urban areas in 2023
- In 2023, 41% of global rural populations adopted mobile wallets
- Nigeria’s mobile wallet users hit 37 million in 2023, 18% penetration
- In 2023, 64% of Spanish consumers used mobile wallets weekly
- Indonesia’s mobile wallet adoption surged to 73% in 2023
- In 2023, 53% of French adults used Apple Pay or Google Pay
- Turkey saw 49% mobile wallet penetration in 2023
- In 2023, 69% of Singaporeans used mobile wallets daily
- Global contactless mobile wallet adoption rose 15% YoY to 31% in 2023
- In 2023, 56% of German consumers adopted mobile wallets for transit
- Mobile wallet usage among US seniors (65+) reached 28% in 2023
User Adoption and Penetration Interpretation
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