GITNUXREPORT 2026

Mobile Commerce Statistics

Mobile commerce is rapidly dominating global online sales with massive continued growth projected.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

79% of smartphone users have made a mobile commerce purchase in the last year as of 2023.

Statistic 2

55% of consumers prefer mobile apps over websites for shopping in 2023.

Statistic 3

Average mobile shopper spends 25% more per transaction than desktop users in 2023.

Statistic 4

72% of consumers use mobile devices to research products before buying in 2023.

Statistic 5

Impulse mobile purchases account for 62% of all m-commerce transactions in 2023.

Statistic 6

90% of millennials have shopped via mobile in the past month as of 2023.

Statistic 7

Mobile commerce abandonment rate is 74% due to complex checkout in 2023.

Statistic 8

67% of users abandon mobile carts if shipping costs are hidden at 2023 surveys.

Statistic 9

Gen Z shoppers are 2.5x more likely to buy via mobile than boomers in 2023.

Statistic 10

85% of mobile shoppers expect same-day delivery options in 2023.

Statistic 11

Voice commerce via mobile assistants used by 35% of shoppers in 2023.

Statistic 12

48% of mobile users scan QR codes for purchases weekly in 2023.

Statistic 13

Social commerce via mobile drives 40% of purchases for 25-34 age group in 2023.

Statistic 14

76% of consumers use mobile for price comparisons while in-store in 2023.

Statistic 15

AR try-on features boost mobile conversion by 94% in fashion retail 2023.

Statistic 16

62% of mobile shoppers read reviews before purchase in 2023.

Statistic 17

Loyalty program engagement on mobile is 3x higher than desktop in 2023.

Statistic 18

51% of mobile users prefer video content for product discovery in 2023.

Statistic 19

Personalized recommendations influence 80% of mobile purchases in 2023.

Statistic 20

70% of Black Friday sales in 2023 were via mobile devices.

Statistic 21

Mobile search-to-purchase conversion is 2.4x higher on weekends in 2023.

Statistic 22

41% of mobile shoppers use buy-now-pay-later options in 2023.

Statistic 23

Evening hours (8-10 PM) see 30% peak in mobile shopping sessions 2023.

Statistic 24

65% of parents shop for kids' products via mobile apps in 2023.

Statistic 25

Subscription services see 45% retention boost via mobile apps 2023.

Statistic 26

57% of mobile users share purchases on social media post-buy 2023.

Statistic 27

North America leads m-commerce with 40% digital wallet share 2023.

Statistic 28

APAC m-commerce growth at 25% CAGR, leading globally 2023-2028.

Statistic 29

Europe m-commerce penetration at 58% of e-commerce in 2023.

Statistic 30

Latin America m-commerce users to hit 300M by 2025.

Statistic 31

Middle East & Africa m-commerce CAGR 28% to 2027.

Statistic 32

U.S. m-commerce 55% Gen Z, 45% millennials dominate 2023.

Statistic 33

China 1.2B mobile shoppers, 95% smartphone penetration 2023.

Statistic 34

India rural m-commerce up 50% to 200M users 2023.

Statistic 35

UK 85% adults shopped via mobile at least once 2023.

Statistic 36

Brazil m-commerce 50% of total e-sales, urban bias 2023.

Statistic 37

South Korea 90% m-commerce penetration highest globally 2023.

Statistic 38

Australia m-commerce 60% female users skew 2023.

Statistic 39

Germany m-commerce growth 16%, slower than EU avg 2023.

Statistic 40

Nigeria m-commerce leapfrogs to $10B, 70% under 35 2023.

Statistic 41

Canada 70% m-commerce holiday sales peak 2023.

Statistic 42

Indonesia 150M m-shoppers, 25% YoY growth 2023.

Statistic 43

France luxury m-commerce 35% of sales via mobile 2023.

Statistic 44

Mexico m-commerce 40% CAGR, fintech driven 2023.

Statistic 45

Saudi Arabia Vision 2030 boosts m-commerce to $20B 2023.

Statistic 46

Vietnam m-commerce doubles to $25B in 2023.

Statistic 47

65+ age group m-commerce up 300% in U.S. 2023.

Statistic 48

Global mobile commerce sales are projected to reach $3.4 trillion by 2025, growing at a CAGR of 18.4% from 2020 to 2025.

Statistic 49

In 2023, mobile commerce accounted for 62% of total e-commerce transactions worldwide.

Statistic 50

U.S. mobile retail commerce sales hit $1.1 trillion in 2023, up 20% from the previous year.

Statistic 51

Mobile commerce market in Asia-Pacific is expected to grow to $2.5 trillion by 2027 at a CAGR of 22%.

Statistic 52

Worldwide m-commerce revenue grew by 27.5% year-over-year in Q4 2023.

Statistic 53

By 2024, mobile commerce is forecasted to represent 73% of total e-commerce sales globally.

Statistic 54

China's mobile commerce sales exceeded $2 trillion in 2023, comprising 80% of its e-commerce market.

Statistic 55

The global m-commerce market size was valued at $1.5 trillion in 2022 and is projected to hit $5.6 trillion by 2030.

Statistic 56

Mobile shopping sales in Europe reached €500 billion in 2023, with a 15% annual growth rate.

Statistic 57

U.S. m-commerce penetration rate stood at 55% of total retail sales in 2023.

Statistic 58

Global mobile POS payments market is expected to grow from $50 billion in 2023 to $200 billion by 2030.

Statistic 59

India's mobile commerce market is projected to reach $150 billion by 2025, driven by smartphone penetration.

Statistic 60

Mobile commerce sales in Latin America surged 35% in 2023 to $100 billion.

Statistic 61

By 2026, m-commerce is anticipated to account for 54% of all e-commerce in the U.S.

Statistic 62

Global B2C m-commerce transactions volume reached 2.5 billion in 2023.

Statistic 63

Southeast Asia's m-commerce market grew to $150 billion in 2023, up 25% YoY.

Statistic 64

UK mobile commerce sales hit £120 billion in 2023, representing 65% of e-commerce.

Statistic 65

The m-commerce app market is valued at $100 billion in 2023, expected to double by 2028.

Statistic 66

Brazil's mobile commerce revenue reached $40 billion in 2023, with 40% growth.

Statistic 67

Global mobile wallet transactions hit 300 billion in 2023, fueling m-commerce growth.

Statistic 68

Australia's m-commerce sales grew 18% to AUD 50 billion in 2023.

Statistic 69

Middle East m-commerce market projected to reach $50 billion by 2025 at 25% CAGR.

Statistic 70

Canada’s mobile commerce sales reached CAD 80 billion in 2023, up 22%.

Statistic 71

South Korea's m-commerce penetration is at 75% of e-commerce in 2023.

Statistic 72

Africa’s mobile commerce market is expected to grow to $75 billion by 2025.

Statistic 73

Japan’s mobile commerce sales hit ¥20 trillion in 2023, 70% of total e-commerce.

Statistic 74

Global m-commerce GMV for fashion reached $500 billion in 2023.

Statistic 75

Electronics m-commerce sales worldwide: $800 billion in 2023.

Statistic 76

Grocery m-commerce projected to hit $250 billion globally by 2025.

Statistic 77

Travel m-commerce bookings reached $400 billion in 2023 worldwide.

Statistic 78

Mobile payment apps like Apple Pay used in 29% of transactions 2023.

Statistic 79

Digital wallets account for 49% of global m-commerce payments 2023.

Statistic 80

Buy Now Pay Later (BNPL) schemes grew 40% in m-commerce usage 2023.

Statistic 81

Biometric authentication used in 71% of mobile payments 2023.

Statistic 82

Fraud attempts on m-commerce rose 25% to 1.2 billion in 2023.

Statistic 83

Contactless mobile payments hit 80% adoption in urban areas 2023.

Statistic 84

Cryptocurrency used in 4% of m-commerce transactions 2023.

Statistic 85

Tokenization reduces m-commerce fraud by 60% in implementations 2023.

Statistic 86

62% of consumers trust mobile payments more than cards now 2023.

Statistic 87

Average m-commerce transaction value via digital wallets: $85 in 2023.

Statistic 88

3D Secure 2.0 adopted by 75% of m-commerce platforms 2023.

Statistic 89

Mobile installment payments popularity up 55% among Gen Z 2023.

Statistic 90

Chargeback rates for m-commerce averaged 1.2% in 2023.

Statistic 91

Voice-activated payments via mobile projected at $20B volume 2023.

Statistic 92

88% of m-commerce sites use PCI DSS compliance 2023.

Statistic 93

Real-time payments in m-commerce grew 30% to 500M txns 2023.

Statistic 94

Facial recognition payments used by 12% of Chinese m-shoppers 2023.

Statistic 95

M-commerce refund processing via app averages 24 hours 2023.

Statistic 96

Open banking APIs integrated in 35% of EU m-commerce 2023.

Statistic 97

Zero-trust security models adopted by 40% large m-retailers 2023.

Statistic 98

Mobile POS fraud losses: $2.5B globally in 2023.

Statistic 99

Subscription billing via mobile retains 82% customers 2023.

Statistic 100

Android devices dominate 75% of global m-commerce transactions in 2023.

Statistic 101

iOS users spend 2x more per m-commerce transaction than Android in 2023.

Statistic 102

5G adoption boosts m-commerce speeds by 10x, used by 20% of shoppers 2023.

Statistic 103

Progressive Web Apps (PWAs) increase m-commerce conversions by 52% in 2023.

Statistic 104

Mobile browsers account for 53% of m-commerce traffic vs 47% apps 2023.

Statistic 105

AMP pages reduce m-commerce load times by 30%, boosting sales 20% 2023.

Statistic 106

68% of m-commerce sites optimized for mobile see 25% higher engagement 2023.

Statistic 107

Beacon technology influences 16% of in-store m-commerce conversions 2023.

Statistic 108

Mobile VPN usage for shopping up 40% due to privacy concerns 2023.

Statistic 109

NFC payments on mobile completed 1.2 billion transactions in Q4 2023.

Statistic 110

Single-page checkout apps reduce m-commerce drop-off by 35% 2023.

Statistic 111

Mobile AI chatbots resolve 70% of customer queries pre-purchase 2023.

Statistic 112

82% of top m-commerce sites use HTTPS mobile encryption in 2023.

Statistic 113

Wearables drive 8% of m-commerce notifications leading to sales 2023.

Statistic 114

Mobile edge computing cuts latency for m-commerce by 50ms avg 2023.

Statistic 115

45% of m-commerce uses machine learning for personalization 2023.

Statistic 116

Foldable phones boost m-commerce engagement by 28% in tests 2023.

Statistic 117

Mobile Web3 wallets used in 5% of NFT m-commerce sales 2023.

Statistic 118

Core Web Vitals compliance on 60% of m-commerce sites 2023.

Statistic 119

55% of m-commerce leverages server-side rendering for speed 2023.

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Forget the desktop—your customers' pockets are now the world's most powerful cash registers, as mobile commerce rockets toward a staggering $3.4 trillion in sales by 2025, fundamentally reshaping how we buy and sell everything.

Key Takeaways

Global mobile commerce sales are projected to reach $3.4 trillion by 2025, growing at a CAGR of 18.4% from 2020 to 2025.
In 2023, mobile commerce accounted for 62% of total e-commerce transactions worldwide.
U.S. mobile retail commerce sales hit $1.1 trillion in 2023, up 20% from the previous year.
79% of smartphone users have made a mobile commerce purchase in the last year as of 2023.
55% of consumers prefer mobile apps over websites for shopping in 2023.
Average mobile shopper spends 25% more per transaction than desktop users in 2023.
Android devices dominate 75% of global m-commerce transactions in 2023.
iOS users spend 2x more per m-commerce transaction than Android in 2023.
5G adoption boosts m-commerce speeds by 10x, used by 20% of shoppers 2023.
Mobile payment apps like Apple Pay used in 29% of transactions 2023.
Digital wallets account for 49% of global m-commerce payments 2023.
Buy Now Pay Later (BNPL) schemes grew 40% in m-commerce usage 2023.
North America leads m-commerce with 40% digital wallet share 2023.
APAC m-commerce growth at 25% CAGR, leading globally 2023-2028.
Europe m-commerce penetration at 58% of e-commerce in 2023.

Mobile commerce is rapidly dominating global online sales with massive continued growth projected.

Consumer Adoption and Behavior

79% of smartphone users have made a mobile commerce purchase in the last year as of 2023.
55% of consumers prefer mobile apps over websites for shopping in 2023.
Average mobile shopper spends 25% more per transaction than desktop users in 2023.
72% of consumers use mobile devices to research products before buying in 2023.
Impulse mobile purchases account for 62% of all m-commerce transactions in 2023.
90% of millennials have shopped via mobile in the past month as of 2023.
Mobile commerce abandonment rate is 74% due to complex checkout in 2023.
67% of users abandon mobile carts if shipping costs are hidden at 2023 surveys.
Gen Z shoppers are 2.5x more likely to buy via mobile than boomers in 2023.
85% of mobile shoppers expect same-day delivery options in 2023.
Voice commerce via mobile assistants used by 35% of shoppers in 2023.
48% of mobile users scan QR codes for purchases weekly in 2023.
Social commerce via mobile drives 40% of purchases for 25-34 age group in 2023.
76% of consumers use mobile for price comparisons while in-store in 2023.
AR try-on features boost mobile conversion by 94% in fashion retail 2023.
62% of mobile shoppers read reviews before purchase in 2023.
Loyalty program engagement on mobile is 3x higher than desktop in 2023.
51% of mobile users prefer video content for product discovery in 2023.
Personalized recommendations influence 80% of mobile purchases in 2023.
70% of Black Friday sales in 2023 were via mobile devices.
Mobile search-to-purchase conversion is 2.4x higher on weekends in 2023.
41% of mobile shoppers use buy-now-pay-later options in 2023.
Evening hours (8-10 PM) see 30% peak in mobile shopping sessions 2023.
65% of parents shop for kids' products via mobile apps in 2023.
Subscription services see 45% retention boost via mobile apps 2023.
57% of mobile users share purchases on social media post-buy 2023.

Consumer Adoption and Behavior Interpretation

The modern smartphone has become less a pocket computer and more a digital wallet with commitment issues: it effortlessly inspires research, discovery, and social sharing while simultaneously fueling a generation of impatient, impulse buyers who will abandon a cart at the mere whiff of a hidden fee, yet still spend more and expect it delivered today.

Global and Regional Trends

North America leads m-commerce with 40% digital wallet share 2023.
APAC m-commerce growth at 25% CAGR, leading globally 2023-2028.
Europe m-commerce penetration at 58% of e-commerce in 2023.
Latin America m-commerce users to hit 300M by 2025.
Middle East & Africa m-commerce CAGR 28% to 2027.
U.S. m-commerce 55% Gen Z, 45% millennials dominate 2023.
China 1.2B mobile shoppers, 95% smartphone penetration 2023.
India rural m-commerce up 50% to 200M users 2023.
UK 85% adults shopped via mobile at least once 2023.
Brazil m-commerce 50% of total e-sales, urban bias 2023.
South Korea 90% m-commerce penetration highest globally 2023.
Australia m-commerce 60% female users skew 2023.
Germany m-commerce growth 16%, slower than EU avg 2023.
Nigeria m-commerce leapfrogs to $10B, 70% under 35 2023.
Canada 70% m-commerce holiday sales peak 2023.
Indonesia 150M m-shoppers, 25% YoY growth 2023.
France luxury m-commerce 35% of sales via mobile 2023.
Mexico m-commerce 40% CAGR, fintech driven 2023.
Saudi Arabia Vision 2030 boosts m-commerce to $20B 2023.
Vietnam m-commerce doubles to $25B in 2023.
65+ age group m-commerce up 300% in U.S. 2023.

Global and Regional Trends Interpretation

While North America naps atop a digital wallet throne, a fiery youth-led revolution across the globe is feverishly tapping their way to a mobile-first future, proving commerce now fits in your pocket whether you're a Gen Z trendsetter, a rural farmer, or even your suddenly tech-savvy grandpa.

Market Size and Growth

Global mobile commerce sales are projected to reach $3.4 trillion by 2025, growing at a CAGR of 18.4% from 2020 to 2025.
In 2023, mobile commerce accounted for 62% of total e-commerce transactions worldwide.
U.S. mobile retail commerce sales hit $1.1 trillion in 2023, up 20% from the previous year.
Mobile commerce market in Asia-Pacific is expected to grow to $2.5 trillion by 2027 at a CAGR of 22%.
Worldwide m-commerce revenue grew by 27.5% year-over-year in Q4 2023.
By 2024, mobile commerce is forecasted to represent 73% of total e-commerce sales globally.
China's mobile commerce sales exceeded $2 trillion in 2023, comprising 80% of its e-commerce market.
The global m-commerce market size was valued at $1.5 trillion in 2022 and is projected to hit $5.6 trillion by 2030.
Mobile shopping sales in Europe reached €500 billion in 2023, with a 15% annual growth rate.
U.S. m-commerce penetration rate stood at 55% of total retail sales in 2023.
Global mobile POS payments market is expected to grow from $50 billion in 2023 to $200 billion by 2030.
India's mobile commerce market is projected to reach $150 billion by 2025, driven by smartphone penetration.
Mobile commerce sales in Latin America surged 35% in 2023 to $100 billion.
By 2026, m-commerce is anticipated to account for 54% of all e-commerce in the U.S.
Global B2C m-commerce transactions volume reached 2.5 billion in 2023.
Southeast Asia's m-commerce market grew to $150 billion in 2023, up 25% YoY.
UK mobile commerce sales hit £120 billion in 2023, representing 65% of e-commerce.
The m-commerce app market is valued at $100 billion in 2023, expected to double by 2028.
Brazil's mobile commerce revenue reached $40 billion in 2023, with 40% growth.
Global mobile wallet transactions hit 300 billion in 2023, fueling m-commerce growth.
Australia's m-commerce sales grew 18% to AUD 50 billion in 2023.
Middle East m-commerce market projected to reach $50 billion by 2025 at 25% CAGR.
Canada’s mobile commerce sales reached CAD 80 billion in 2023, up 22%.
South Korea's m-commerce penetration is at 75% of e-commerce in 2023.
Africa’s mobile commerce market is expected to grow to $75 billion by 2025.
Japan’s mobile commerce sales hit ¥20 trillion in 2023, 70% of total e-commerce.
Global m-commerce GMV for fashion reached $500 billion in 2023.
Electronics m-commerce sales worldwide: $800 billion in 2023.
Grocery m-commerce projected to hit $250 billion globally by 2025.
Travel m-commerce bookings reached $400 billion in 2023 worldwide.

Market Size and Growth Interpretation

The planet has officially gone pocket-sized, with a tidal wave of nearly $5 trillion in mobile commerce sales proving that if your business isn't optimized for a thumb scroll, it might as well be on another planet.

Payment Methods and Security

Mobile payment apps like Apple Pay used in 29% of transactions 2023.
Digital wallets account for 49% of global m-commerce payments 2023.
Buy Now Pay Later (BNPL) schemes grew 40% in m-commerce usage 2023.
Biometric authentication used in 71% of mobile payments 2023.
Fraud attempts on m-commerce rose 25% to 1.2 billion in 2023.
Contactless mobile payments hit 80% adoption in urban areas 2023.
Cryptocurrency used in 4% of m-commerce transactions 2023.
Tokenization reduces m-commerce fraud by 60% in implementations 2023.
62% of consumers trust mobile payments more than cards now 2023.
Average m-commerce transaction value via digital wallets: $85 in 2023.
3D Secure 2.0 adopted by 75% of m-commerce platforms 2023.
Mobile installment payments popularity up 55% among Gen Z 2023.
Chargeback rates for m-commerce averaged 1.2% in 2023.
Voice-activated payments via mobile projected at $20B volume 2023.
88% of m-commerce sites use PCI DSS compliance 2023.
Real-time payments in m-commerce grew 30% to 500M txns 2023.
Facial recognition payments used by 12% of Chinese m-shoppers 2023.
M-commerce refund processing via app averages 24 hours 2023.
Open banking APIs integrated in 35% of EU m-commerce 2023.
Zero-trust security models adopted by 40% large m-retailers 2023.
Mobile POS fraud losses: $2.5B globally in 2023.
Subscription billing via mobile retains 82% customers 2023.

Payment Methods and Security Interpretation

The public's thirst for frictionless mobile spending is being eagerly quenched by the industry, though the sobering rise in fraud ensures every new convenience is served with a stiff shot of security.

Technology and Platform Statistics

Android devices dominate 75% of global m-commerce transactions in 2023.
iOS users spend 2x more per m-commerce transaction than Android in 2023.
5G adoption boosts m-commerce speeds by 10x, used by 20% of shoppers 2023.
Progressive Web Apps (PWAs) increase m-commerce conversions by 52% in 2023.
Mobile browsers account for 53% of m-commerce traffic vs 47% apps 2023.
AMP pages reduce m-commerce load times by 30%, boosting sales 20% 2023.
68% of m-commerce sites optimized for mobile see 25% higher engagement 2023.
Beacon technology influences 16% of in-store m-commerce conversions 2023.
Mobile VPN usage for shopping up 40% due to privacy concerns 2023.
NFC payments on mobile completed 1.2 billion transactions in Q4 2023.
Single-page checkout apps reduce m-commerce drop-off by 35% 2023.
Mobile AI chatbots resolve 70% of customer queries pre-purchase 2023.
82% of top m-commerce sites use HTTPS mobile encryption in 2023.
Wearables drive 8% of m-commerce notifications leading to sales 2023.
Mobile edge computing cuts latency for m-commerce by 50ms avg 2023.
45% of m-commerce uses machine learning for personalization 2023.
Foldable phones boost m-commerce engagement by 28% in tests 2023.
Mobile Web3 wallets used in 5% of NFT m-commerce sales 2023.
Core Web Vitals compliance on 60% of m-commerce sites 2023.
55% of m-commerce leverages server-side rendering for speed 2023.

Technology and Platform Statistics Interpretation

While Android users collectively dominate the global m-commerce market through sheer volume, it's the premium iOS spenders, supercharged by 5G and seamless PWA experiences, who truly drive the high-speed, security-conscious, and AI-personalized future of mobile shopping.

Sources & References

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